September 5, 2025 • 16 mins
September Reset + Building Community
Happy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track.
In This Episode:
- September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other.
- Why It Matters: TikTok is shifting, and being proactive (not reactive) is key. Strengthening your community now protects your future.
- Content Tips:
- Spark conversations in the comments — engagement between followers builds a sense of belonging.
- Go live — guide discussions and lead like a community moderator.
- Create “safe spaces” where your audience can connect with each other, not just you.
- Think long-term — use newsletters, DMs, or other platforms as a backup plan.
- Studio Wins: Members are seeing real growth, viral videos, and new opportunities by applying these strategies!
- Unsponsored By:
- Justin’s Almond Butter (cinnamon flavor = yes please) 🥜
- Ninja Creamy — homemade healthy ice cream that tastes like the real deal 🍦
This month is all about growing your own community — join the Studio to learn, share, and celebrate wins together.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to the Social Media Strategy. Oh, happy
September. And I will tell youthat aside from January being a
nice new year refresh, I'vealways considered September more
of a new year refresh. And Ithink it's because when my kids
would go back to school, it wasa fresh start and I always have
that in my mind. In the back ofmy mind, September is like a
(00:20):
mini new year and we're off to anew start on a new school year.
So come and learn with me nowthat I'm a teacher. I'm really
going to consider it like backto school. But while I'm talking
about back to school, I I'mgonna just jump right into what
we're doing in the studio thismonth, and then I'm gonna go to
my unsponsored by segment.Alright. So in the studio, we
are focusing on how to buildcommunity.
(00:42):
So every lesson and everymeeting is going to be catered
around how you can build andfoster community and loyalty in
your followers and in youraudience. It's so important
because what's happening withTikTok and we know something's
changing. We're not completelysure. There's a lot of
speculation out there, but it'sbetter to be proactive. And that
(01:02):
is me trying to change my normalway of existence, which is
always, well, we'll worry aboutit when it happens.
I'm trying to change thatmindset when it comes to this
and be more prepared for when ithappens. So I'm taking you along
for the ride. Okay. Before weget into the details about that,
today's unsponsored buy, we'regonna focus on food, two food
(01:23):
items, and one of them is thefood itself, and that is my
Justin's Almond Butter. I am afan.
I love this brand, especiallybecause of the flavors. I like
and I know it's somewhathealthy. Now, I think my son
would say, well, it's not reallya 100% healthy because Tommy's
very, very particular. But itdoes have sugar added. Organic
(01:44):
powdered sugar, organic canesugar, tapioca starch, palm oil,
organic cinnamon, and sea salt.
But overall, it's more healthythan most. Like, it's it's
better than Skippy and thosekinds of brands. I love it
because cinnamon flavoredanything has got my vote. They
have maple flavor. They havevanilla flavor.
And for some reason, thatappeals to me. I like it. I like
(02:09):
when I slice up an apple and Iput little a little bit of
almond butter on it and it's gota little kick of something. When
I don't have these in the house,I will or if they only have the
plain sometimes available on theshelf, I will sprinkle cinnamon
on top of mine, cinnamon sugarsometimes. I'll sprinkle some
spices on there to give it akick, like even a pumpkin spice,
one of the pumpkin pie spice,sometimes I'll sprinkle that on
(02:30):
because I like how that adds tothe flavor of the almond butter.
So I like Justin's. So if youlike it, let me know. And I use
this often. I try not to eat alot of almond butter because I
know that in general, the thenut butters do have are high in
calorie. But, you know, if youeat it in moderation, everything
is okay, in my opinion.
(02:51):
If you're not overdoinganything, like if I'm not eating
this out of the jar, like my sonTommy, who literally he puts it
on peanut bananas. He puts it oneverything. We go through
solidly two jars of peanutbutter, two jars of almond
butter in a week when he's withus and it's all him. So God
bless the young metabolism thathe can actually eat two jars of
(03:14):
almond butter and not feel theeffects in the scale. Anyway,
that's that for that.
But here's the other thing thatmy son Tommy, he's getting a lot
of airtime today, he has turnedme onto something that I cannot
talk about enough. So buckle up.Are you ready? It's the Ninja
Creamy. What is that, you ask?
(03:34):
Because there's the NinjaBlender. This is the Ninja
Creamy. And if you know, youknow. You can make ice cream out
of the most healthy ingredientsand it tastes phenomenal. I'm
not kidding.
This is not a lie. And let metell you a little more about it.
(03:54):
Because when I sometimes would,in the summer especially,
everybody wants to go for icecream, we're going get ice And
ice cream at night just doesn'tsit well with me. And I don't
know I don't have an aversion todairy because I can drink milk
in my tea and whatnot, so I'mnot anti dairy. I can have
cereal and milk.
But for some reason when I eatice cream, I don't know if it's
the heavy cream factor orwhatever. If I eat it in the
(04:15):
evening, I'm done for. I feelhorrible. I don't like the
feeling. I can't it almost hurtsme to sleep.
My stomach hurts. It's just notgood. And this Ninja Creamy has
solved my problems. Woo. We'redoing a little happy dance.
You know what? In thenewsletter, you see the guys
from the office doing this inthe newsletter today and I'm
looking at it on my screen andthat's how I'm feeling about the
(04:36):
Ninja Creamy. You can make icecream out of simple ingredients.
It's the way the technologyworks. Oat milk, you can put oat
milk, you can put a little bitof almond butter.
You can use, swirl banana inthere. And what you have to do
before you put it into the NinjaCreamy is you put it in a
blender first. So you blend theingredients. And what I have
(04:57):
done is, to avoid dairy even, Ido oat milk or almond milk. I'll
do some oatmeal.
So I use gluten free purelyElizabeth oatmeal that I talked
about I think last week. I use alittle bit of that oatmeal. I I
cook it up first and put, like,a half a cup of oatmeal in there
to give it a little thicknessand a little texture. Maybe a
hit of almond butter, maybe not.I think I said banana already.
(05:18):
You can put a few maybe a couplestrawberries in there. All
healthy ingredients. That's it.You can you don't have to put
any sugar at all, honestly. Myson will do a couple of drops of
maple syrup to give it a littlesweetness.
So you can use organic, youknow, whatever, the bare raw
maple syrup, whatever you wannaput in there to give it a little
maybe sweetness. You put this inthe freezer. After you do the
(05:39):
blender, put it in the freezerin the little container. You
gotta freeze it, they say, fortwenty four hours, but I've done
it where I froze it only fortwelve hours. Put that in the
Ninja Creamy.
When I tell you the ice creamyou're gonna get, it's bizarre
how it tastes it's the textureof ice cream without the pain.
It's the taste of ice creamwithout the calories. You can
(06:01):
then put some toppings on it,and it's like guilt free
toppings. Because when you puttoppings on regular ice cream,
it's like adding insult toinjury. You could put some
crumbled little cookie well,sometimes I'll get the chocolate
crackers, chocolate grahamcrackers, and crumble them on
there because it gives it alittle crunch, like a little
toppings.
Crazy. I can't talk about itenough. I'm losing it over my
ninja creamy. So if you don'tknow, you might want one. I wish
(06:26):
I had affiliate links.
I don't know. I really say thatevery week, but I'm not gonna go
there. I'm telling you thethings I love just purely
because they are the things Ilove. And this one is in the
summer. We use this every singlenight.
I don't even know. Probablygoing into the I only got it in
the spring, so I'm sure goinginto the winter I'm gonna be
using it all the time. It's justa really great answer to a
(06:47):
healthy option for dessert whereit feels like you actually ate
dessert. This is not like Put abanana and make a little thing
with a banana. No, no.
This is ice cream. It's reallydessert. Okay. That's enough of
that. I'm going to zip it.
Let's carry on. How can youbuild community? By sharing the
(07:08):
things you love with yourfriends. That's my first thing.
But I do.
I like to talk about this onsponsored by because it makes me
feel like I'm sharing my thingswith you without any pressure to
buy them. It's just like this isreally what I love and, you
know, maybe you'll just want tohear about it and maybe you're
not even interested in gettingone, and that's fine. But it's
like just being aware of thethings that are out there that
(07:30):
might change up how you viewthings so that you think, oh,
all ice cream is not createdequal is created equal? No. It's
not.
And also, I have had an icecream maker before, the other
kind, the Cuisinart one, whereyou put it's like a frozen block
that you have to put in thefreezer and then you take it
out. And the only way to makeice cream with that thing is
with heavy cream. There's notreally a lot of recipes that are
(07:52):
gonna make ice cream in thattype of ice cream maker, but
that creamy is gonna make icecream out of literally healthy
ingredients. I even it will makesorbets. It will make shakes.
It will it does all the things.We did a strawberry pineapple
sorbet on one of them. It alsodepending on how much depending
on the ratio of things you putin there, you can have almost
(08:13):
like a cream ice. You know whatthat is? That's like the Rita's
thing where it's like a bit ofcreamy combined with ice and it
has that texture.
Love it. There's also a placearound here in the city called
Ralph's which makes a cream iceand I love that because it's a
little bit of ice, Italian icefeeling with a little bit of
creamy texture. I'm all aboutit. Alright. So back to it.
I keep getting sidetracked. Howcan I build community online? So
(08:36):
I've I said this in today'smeeting. We had it we had our
first monthly meeting aboutcommunity building in the studio
today. And one of the thingsthat I said was the most
successful creators have a sensehave created a sense of
community in a bunch of theirvideos.
So I'm just gonna talk aboutwhat that is. If you want to
participate in the learning forhow to make your content more
(08:58):
aligned, you can join us there.Every meeting, we're talking
strategy. We're also talkingabout we're also putting
everyone's sharing their videosin the comments so that we can
all see each other's videos andsay, oh, how this could be
better, how this could be morecommunity focused, how you could
get your, the follow people tohit the follow button. So we're
working on all of that in thestudio.
(09:18):
I'm gonna give you now the broadstrokes of what we're talking
about, and if you're interested,you can join us. But these are
things to think about whetheryou are in the studio or not.
What are some of the things thatyou can do to build community?
In an overall sense, you have tothink about what gets your
audience connected to eachother. And it's not just
connected to you, it's what themost successful videos that
(09:39):
happen, the most viral, are whenpeople are chatting together in
the comments.
When people are either helpingeach other in the comments,
disagreeing with each other inthe comments, having
interactions in the comments,those usually really do help
your engagement. And what itdoes, it makes people feel like
they belong to something. And Iused an example in the studio
(10:00):
about a woman who was talkingabout a garbage disposal and how
everybody in the comments washer her perspective of how a
garbage disposal was used wasjust for if things happen to
fall down the sink versus otherpeople who use a garbage
disposal and they purposely putall the food down the sink into
the garbage disposal and whichcamp you're in. And there was a
(10:20):
huge discussion in the comments.So that's a type of thing where
you want to create some fostersome type of conversation in
your comments to create a senseof community.
And the next way to do it isgoing live. So when you are
going live and you are creatingthat connection and you are
guiding, you're almost likeleading your audience in a
(10:41):
discussion. And that's what it'slike. It's like you're a
moderator for a community whenyou go live. I love it.
It's kind of one of my favoritethings when I'm when I'm, you
know, ready to wrap up my day.I'm like, let me go live because
I really get charged from it. II feel that I'm leading a
discussion. And I think that'spart of what creates that vibe
of people coming together.Listen, I always talk about
(11:02):
this.
Back when I lived in the burbs,in the suburbs, I feel like it
was like a million years ago,but it's about ten years now, a
little over ten years. I used tohave these dance parties where
women would come and hang out,music would be blasting, and
then we'd have a dancing nightwith no judgment. It was
actually no husbands included,so the wives could just come. It
(11:22):
was mostly couples out there inin the burbs. The wives would
just come without anysignificant others and just
dance the night away.
And what I learned at thoseparties is that I didn't even
necessarily know everyone or geta chance to talk to everyone
that came. But I created a safespace for them to come together
and have connections with eachother. And the common thread was
(11:45):
they all somehow knew me, andthat's how they got invited to
this party. It was throughwhoever whoever. But the
connections that were made andthe vibes that happened at the
party didn't depend on me.
Okay? And I think that's thepart that we all don't realize
that we as creators andsometimes as leaders, as
moderators, we can create thatamong people and have them, I
(12:10):
guess benefit from knowing eachother. And that's the whole idea
of creating community. It's notjust for you to give them
information and back and forth,the end. It's for you to give
information, you to inspire,entertain, whatever it is that
you're doing on your content,and then creating a a family
(12:32):
inside that that appreciates it.
And so they enjoy you, but theyalso enjoy enjoying you with
each other. So it's it'sdefinitely a triangle. It's not
just a two way street. And goinglive is really, really helpful.
And the last thing that we'regonna be covering, so that's
where we're gonna cover thesecond week in our because we do
in the studio a three weekrotation.
(12:53):
So the first week, it usuallycovers the topic how to create
your content. Our topic is howto create content that fosters
community. The second week,we're gonna focus on live and
live strategies and how you canfoster community in your lives.
And then the third is gonna behow to foster and build a
community offline, elsewhere,how to move a community, how to
shift them somewhere else incase this platform ends up going
(13:15):
away, this platform calledTikTok. Okay?
So we're going be focused onthat. And I think, I've always
been the person that just waitsfor something to happen and then
reacts. I really want and I havelearned that, you know, four
years ago when I started anewsletter, I didn't start a
newsletter thinking, oh, well,at least I'll have emails if
TikTok goes away. That nevereven came into my mind. But
(13:36):
because I did it, I actually dohave that as a backup plan.
Like if TikTok goes away, Istill have a newsletter
community that is engaged andreading my newsletters every
week and enjoying my podcastsand my content and my vibes in
general. And I'm so, so gratefuland appreciative. And I also
want to give that value back. SoI have also been, and I've
(14:00):
talked about this a littlebecause we have a new feature on
TikTok with DMs, how I'm usingthat to foster community on my
own page, in my own count. Andthose are the types of things
when we're in these meetings,we're brainstorming together.
So if you do have any interestand you wanna join us, this is
the month for community. Joinnow and get in on it. But if you
are not into jumping into astudio situation, this is
(14:23):
encouragement for you to startassessing your own content. It's
always helpful to assess yourown content when you hear other
people talking though becauseyou go, oh, that applies to me.
Oh, yeah.
I did that once. Or, oh, yeah.That's a good idea. I can try it
on this. One of our studiomembers hi, Betsy.
She posted a video while we werein the meeting talking about it.
She post she pulled a video thatshe thought would that did
(14:45):
pretty well, I think, onYouTube, and she said, I'm gonna
put it over on TikTok, and wasgetting inquiries to work with
her while we were in themeeting. Hello. So it works. And
I love it.
It was kind of a really goodwin. I also had one of our
studio members, Linda. Hi,Linda, if you're listening. She
had a major, major viral videohit on Instagram where she had a
(15:08):
whole conversation happening inthe comments about her because
she was she played twocharacters and people thought
that it was her sister or hertwin or something. And they
really didn't think it was her.
And she had 2,000,000 views andwent from 700 to something like
16,000 followers practicallyovernight. So the successes are
real. We are all applauding eachother. It was so much fun for
(15:31):
her to share that news in themeeting. I hadn't even known.
I had seen her video. I talkedabout it in the meeting. I was
like, you had a video recently.And I think it was doing pretty
well when I saw it. How is thatgoing?
And when she told us it waslike, poof, amazing. So like I
always say, in, my what drivesme and what makes me feel great
(15:53):
about what I'm doing is when Isee the successes coming from
the suggestions, coming from thelearning, and the inspiration
that I'm helping people find inthemselves. And that just makes
me feel really happy and itdrives me to keep going and it
makes me want to continue tobuild my own community. Alright.
So if you're on for the ride,join us.
(16:15):
If not, I'll see you next weekas always with a smile and a
product. Here's to Justin's andmy Ninja Creamy. See you next
week.
Welcome to the Social Media Strategy. Oh, happy
September. And I will tell youthat aside from January being a
nice new year refresh, I'vealways considered September more
of a new year refresh. And Ithink it's because when my kids
would go back to school, it wasa fresh start and I always have
that in my mind. In the back ofmy mind, September is like a
(00:20):
mini new year and we're off to anew start on a new school year.
So come and learn with me nowthat I'm a teacher. I'm really
going to consider it like backto school. But while I'm talking
about back to school, I I'mgonna just jump right into what
we're doing in the studio thismonth, and then I'm gonna go to
my unsponsored by segment.Alright. So in the studio, we
are focusing on how to buildcommunity.
(00:42):
So every lesson and everymeeting is going to be catered
around how you can build andfoster community and loyalty in
your followers and in youraudience. It's so important
because what's happening withTikTok and we know something's
changing. We're not completelysure. There's a lot of
speculation out there, but it'sbetter to be proactive. And that
(01:02):
is me trying to change my normalway of existence, which is
always, well, we'll worry aboutit when it happens.
I'm trying to change thatmindset when it comes to this
and be more prepared for when ithappens. So I'm taking you along
for the ride. Okay. Before weget into the details about that,
today's unsponsored buy, we'regonna focus on food, two food
(01:23):
items, and one of them is thefood itself, and that is my
Justin's Almond Butter. I am afan.
I love this brand, especiallybecause of the flavors. I like
and I know it's somewhathealthy. Now, I think my son
would say, well, it's not reallya 100% healthy because Tommy's
very, very particular. But itdoes have sugar added. Organic
(01:44):
powdered sugar, organic canesugar, tapioca starch, palm oil,
organic cinnamon, and sea salt.
But overall, it's more healthythan most. Like, it's it's
better than Skippy and thosekinds of brands. I love it
because cinnamon flavoredanything has got my vote. They
have maple flavor. They havevanilla flavor.
And for some reason, thatappeals to me. I like it. I like
(02:09):
when I slice up an apple and Iput little a little bit of
almond butter on it and it's gota little kick of something. When
I don't have these in the house,I will or if they only have the
plain sometimes available on theshelf, I will sprinkle cinnamon
on top of mine, cinnamon sugarsometimes. I'll sprinkle some
spices on there to give it akick, like even a pumpkin spice,
one of the pumpkin pie spice,sometimes I'll sprinkle that on
(02:30):
because I like how that adds tothe flavor of the almond butter.
So I like Justin's. So if youlike it, let me know. And I use
this often. I try not to eat alot of almond butter because I
know that in general, the thenut butters do have are high in
calorie. But, you know, if youeat it in moderation, everything
is okay, in my opinion.
(02:51):
If you're not overdoinganything, like if I'm not eating
this out of the jar, like my sonTommy, who literally he puts it
on peanut bananas. He puts it oneverything. We go through
solidly two jars of peanutbutter, two jars of almond
butter in a week when he's withus and it's all him. So God
bless the young metabolism thathe can actually eat two jars of
(03:14):
almond butter and not feel theeffects in the scale. Anyway,
that's that for that.
But here's the other thing thatmy son Tommy, he's getting a lot
of airtime today, he has turnedme onto something that I cannot
talk about enough. So buckle up.Are you ready? It's the Ninja
Creamy. What is that, you ask?
(03:34):
Because there's the NinjaBlender. This is the Ninja
Creamy. And if you know, youknow. You can make ice cream out
of the most healthy ingredientsand it tastes phenomenal. I'm
not kidding.
This is not a lie. And let metell you a little more about it.
(03:54):
Because when I sometimes would,in the summer especially,
everybody wants to go for icecream, we're going get ice And
ice cream at night just doesn'tsit well with me. And I don't
know I don't have an aversion todairy because I can drink milk
in my tea and whatnot, so I'mnot anti dairy. I can have
cereal and milk.
But for some reason when I eatice cream, I don't know if it's
the heavy cream factor orwhatever. If I eat it in the
(04:15):
evening, I'm done for. I feelhorrible. I don't like the
feeling. I can't it almost hurtsme to sleep.
My stomach hurts. It's just notgood. And this Ninja Creamy has
solved my problems. Woo. We'redoing a little happy dance.
You know what? In thenewsletter, you see the guys
from the office doing this inthe newsletter today and I'm
looking at it on my screen andthat's how I'm feeling about the
(04:36):
Ninja Creamy. You can make icecream out of simple ingredients.
It's the way the technologyworks. Oat milk, you can put oat
milk, you can put a little bitof almond butter.
You can use, swirl banana inthere. And what you have to do
before you put it into the NinjaCreamy is you put it in a
blender first. So you blend theingredients. And what I have
(04:57):
done is, to avoid dairy even, Ido oat milk or almond milk. I'll
do some oatmeal.
So I use gluten free purelyElizabeth oatmeal that I talked
about I think last week. I use alittle bit of that oatmeal. I I
cook it up first and put, like,a half a cup of oatmeal in there
to give it a little thicknessand a little texture. Maybe a
hit of almond butter, maybe not.I think I said banana already.
(05:18):
You can put a few maybe a couplestrawberries in there. All
healthy ingredients. That's it.You can you don't have to put
any sugar at all, honestly. Myson will do a couple of drops of
maple syrup to give it a littlesweetness.
So you can use organic, youknow, whatever, the bare raw
maple syrup, whatever you wannaput in there to give it a little
maybe sweetness. You put this inthe freezer. After you do the
(05:39):
blender, put it in the freezerin the little container. You
gotta freeze it, they say, fortwenty four hours, but I've done
it where I froze it only fortwelve hours. Put that in the
Ninja Creamy.
When I tell you the ice creamyou're gonna get, it's bizarre
how it tastes it's the textureof ice cream without the pain.
It's the taste of ice creamwithout the calories. You can
(06:01):
then put some toppings on it,and it's like guilt free
toppings. Because when you puttoppings on regular ice cream,
it's like adding insult toinjury. You could put some
crumbled little cookie well,sometimes I'll get the chocolate
crackers, chocolate grahamcrackers, and crumble them on
there because it gives it alittle crunch, like a little
toppings.
Crazy. I can't talk about itenough. I'm losing it over my
ninja creamy. So if you don'tknow, you might want one. I wish
(06:26):
I had affiliate links.
I don't know. I really say thatevery week, but I'm not gonna go
there. I'm telling you thethings I love just purely
because they are the things Ilove. And this one is in the
summer. We use this every singlenight.
I don't even know. Probablygoing into the I only got it in
the spring, so I'm sure goinginto the winter I'm gonna be
using it all the time. It's justa really great answer to a
(06:47):
healthy option for dessert whereit feels like you actually ate
dessert. This is not like Put abanana and make a little thing
with a banana. No, no.
This is ice cream. It's reallydessert. Okay. That's enough of
that. I'm going to zip it.
Let's carry on. How can youbuild community? By sharing the
(07:08):
things you love with yourfriends. That's my first thing.
But I do.
I like to talk about this onsponsored by because it makes me
feel like I'm sharing my thingswith you without any pressure to
buy them. It's just like this isreally what I love and, you
know, maybe you'll just want tohear about it and maybe you're
not even interested in gettingone, and that's fine. But it's
like just being aware of thethings that are out there that
(07:30):
might change up how you viewthings so that you think, oh,
all ice cream is not createdequal is created equal? No. It's
not.
And also, I have had an icecream maker before, the other
kind, the Cuisinart one, whereyou put it's like a frozen block
that you have to put in thefreezer and then you take it
out. And the only way to makeice cream with that thing is
with heavy cream. There's notreally a lot of recipes that are
(07:52):
gonna make ice cream in thattype of ice cream maker, but
that creamy is gonna make icecream out of literally healthy
ingredients. I even it will makesorbets. It will make shakes.
It will it does all the things.We did a strawberry pineapple
sorbet on one of them. It alsodepending on how much depending
on the ratio of things you putin there, you can have almost
(08:13):
like a cream ice. You know whatthat is? That's like the Rita's
thing where it's like a bit ofcreamy combined with ice and it
has that texture.
Love it. There's also a placearound here in the city called
Ralph's which makes a cream iceand I love that because it's a
little bit of ice, Italian icefeeling with a little bit of
creamy texture. I'm all aboutit. Alright. So back to it.
I keep getting sidetracked. Howcan I build community online? So
(08:36):
I've I said this in today'smeeting. We had it we had our
first monthly meeting aboutcommunity building in the studio
today. And one of the thingsthat I said was the most
successful creators have a sensehave created a sense of
community in a bunch of theirvideos.
So I'm just gonna talk aboutwhat that is. If you want to
participate in the learning forhow to make your content more
(08:58):
aligned, you can join us there.Every meeting, we're talking
strategy. We're also talkingabout we're also putting
everyone's sharing their videosin the comments so that we can
all see each other's videos andsay, oh, how this could be
better, how this could be morecommunity focused, how you could
get your, the follow people tohit the follow button. So we're
working on all of that in thestudio.
(09:18):
I'm gonna give you now the broadstrokes of what we're talking
about, and if you're interested,you can join us. But these are
things to think about whetheryou are in the studio or not.
What are some of the things thatyou can do to build community?
In an overall sense, you have tothink about what gets your
audience connected to eachother. And it's not just
connected to you, it's what themost successful videos that
(09:39):
happen, the most viral, are whenpeople are chatting together in
the comments.
When people are either helpingeach other in the comments,
disagreeing with each other inthe comments, having
interactions in the comments,those usually really do help
your engagement. And what itdoes, it makes people feel like
they belong to something. And Iused an example in the studio
(10:00):
about a woman who was talkingabout a garbage disposal and how
everybody in the comments washer her perspective of how a
garbage disposal was used wasjust for if things happen to
fall down the sink versus otherpeople who use a garbage
disposal and they purposely putall the food down the sink into
the garbage disposal and whichcamp you're in. And there was a
(10:20):
huge discussion in the comments.So that's a type of thing where
you want to create some fostersome type of conversation in
your comments to create a senseof community.
And the next way to do it isgoing live. So when you are
going live and you are creatingthat connection and you are
guiding, you're almost likeleading your audience in a
(10:41):
discussion. And that's what it'slike. It's like you're a
moderator for a community whenyou go live. I love it.
It's kind of one of my favoritethings when I'm when I'm, you
know, ready to wrap up my day.I'm like, let me go live because
I really get charged from it. II feel that I'm leading a
discussion. And I think that'spart of what creates that vibe
of people coming together.Listen, I always talk about
(11:02):
this.
Back when I lived in the burbs,in the suburbs, I feel like it
was like a million years ago,but it's about ten years now, a
little over ten years. I used tohave these dance parties where
women would come and hang out,music would be blasting, and
then we'd have a dancing nightwith no judgment. It was
actually no husbands included,so the wives could just come. It
(11:22):
was mostly couples out there inin the burbs. The wives would
just come without anysignificant others and just
dance the night away.
And what I learned at thoseparties is that I didn't even
necessarily know everyone or geta chance to talk to everyone
that came. But I created a safespace for them to come together
and have connections with eachother. And the common thread was
(11:45):
they all somehow knew me, andthat's how they got invited to
this party. It was throughwhoever whoever. But the
connections that were made andthe vibes that happened at the
party didn't depend on me.
Okay? And I think that's thepart that we all don't realize
that we as creators andsometimes as leaders, as
moderators, we can create thatamong people and have them, I
(12:10):
guess benefit from knowing eachother. And that's the whole idea
of creating community. It's notjust for you to give them
information and back and forth,the end. It's for you to give
information, you to inspire,entertain, whatever it is that
you're doing on your content,and then creating a a family
(12:32):
inside that that appreciates it.
And so they enjoy you, but theyalso enjoy enjoying you with
each other. So it's it'sdefinitely a triangle. It's not
just a two way street. And goinglive is really, really helpful.
And the last thing that we'regonna be covering, so that's
where we're gonna cover thesecond week in our because we do
in the studio a three weekrotation.
(12:53):
So the first week, it usuallycovers the topic how to create
your content. Our topic is howto create content that fosters
community. The second week,we're gonna focus on live and
live strategies and how you canfoster community in your lives.
And then the third is gonna behow to foster and build a
community offline, elsewhere,how to move a community, how to
shift them somewhere else incase this platform ends up going
(13:15):
away, this platform calledTikTok. Okay?
So we're going be focused onthat. And I think, I've always
been the person that just waitsfor something to happen and then
reacts. I really want and I havelearned that, you know, four
years ago when I started anewsletter, I didn't start a
newsletter thinking, oh, well,at least I'll have emails if
TikTok goes away. That nevereven came into my mind. But
(13:36):
because I did it, I actually dohave that as a backup plan.
Like if TikTok goes away, Istill have a newsletter
community that is engaged andreading my newsletters every
week and enjoying my podcastsand my content and my vibes in
general. And I'm so, so gratefuland appreciative. And I also
want to give that value back. SoI have also been, and I've
(14:00):
talked about this a littlebecause we have a new feature on
TikTok with DMs, how I'm usingthat to foster community on my
own page, in my own count. Andthose are the types of things
when we're in these meetings,we're brainstorming together.
So if you do have any interestand you wanna join us, this is
the month for community. Joinnow and get in on it. But if you
are not into jumping into astudio situation, this is
(14:23):
encouragement for you to startassessing your own content. It's
always helpful to assess yourown content when you hear other
people talking though becauseyou go, oh, that applies to me.
Oh, yeah.
I did that once. Or, oh, yeah.That's a good idea. I can try it
on this. One of our studiomembers hi, Betsy.
She posted a video while we werein the meeting talking about it.
She post she pulled a video thatshe thought would that did
(14:45):
pretty well, I think, onYouTube, and she said, I'm gonna
put it over on TikTok, and wasgetting inquiries to work with
her while we were in themeeting. Hello. So it works. And
I love it.
It was kind of a really goodwin. I also had one of our
studio members, Linda. Hi,Linda, if you're listening. She
had a major, major viral videohit on Instagram where she had a
(15:08):
whole conversation happening inthe comments about her because
she was she played twocharacters and people thought
that it was her sister or hertwin or something. And they
really didn't think it was her.
And she had 2,000,000 views andwent from 700 to something like
16,000 followers practicallyovernight. So the successes are
real. We are all applauding eachother. It was so much fun for
(15:31):
her to share that news in themeeting. I hadn't even known.
I had seen her video. I talkedabout it in the meeting. I was
like, you had a video recently.And I think it was doing pretty
well when I saw it. How is thatgoing?
And when she told us it waslike, poof, amazing. So like I
always say, in, my what drivesme and what makes me feel great
(15:53):
about what I'm doing is when Isee the successes coming from
the suggestions, coming from thelearning, and the inspiration
that I'm helping people find inthemselves. And that just makes
me feel really happy and itdrives me to keep going and it
makes me want to continue tobuild my own community. Alright.
So if you're on for the ride,join us.
(16:15):
If not, I'll see you next weekas always with a smile and a
product. Here's to Justin's andmy Ninja Creamy. See you next
week.
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