February 18, 2025 • 21 mins
In today’s episode, there was a lot covered in addition to the weekly trends and content ideas.
Here is the overview:
- Doug's Winter Party Aftermath
- Duolingo OWL Stunt
- Socialize Studio Member’s Viral Moment
• Discussed in a recent video, sparking a mix of reactions.
• Breakdown of what different camera angles communicate subliminally.
• Advertisers and filmmakers are intentional about angles, and content creators should be too.
• Common mistake: looking at oneself instead of the camera lens, creating disconnection.
Trends and Original Content Ideas were reviewed
• Trends can boost visibility and engagement when tied to niche content.
Upcoming Socialize Studio Workshop
• Due to demand, a live workshop on the "clothing fly-on" transition will be hosted.
• Teaching in real-time rather than a pre-recorded tutorial.
• Interactive format with live editing demonstration using two phones.
• Opportunity for attendees to ask questions and see the process unfold step-by-step.
Closing Thoughts:
• Social media is ever-evolving; trends and discussions move quickly.
• The goal is to stay adaptable, creative, and intentional with content.
• Engage with the community—reply to the newsletter or comment with thoughts!
Links & Resources:
• Registration for the Socialize Studio with a 20% discount!
• Registration for the FREE Clothing Transition Workshop!
• Tutorial on camera angles and what they tell your viewer!
• Queen of the Nobodies' viral dance video
If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!
Follow us on social media:
Find our FREE workshops and courses on our website.
For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to the socialized forecast, Tuesday, February 18.
I hope you were lucky enough toenjoy a three day weekend if
you're in The States. We didhave a holiday yesterday and now
it's like today is Monday. Sowelcome to Monday on Tuesday.
Gotta love a three day weekend.
Alright. Let's talk about someof the things. I had a little
extra time for scrolling thisweekend because I was doing some
(00:21):
intentional scrolling on behalfof a brand. When I do work with
my UGC content, I end upscrolling extra to find ideas
and inspiration and just getmyself in the game of create
content creation and seeing thecreativity that's out there. And
when I do that, I get to noticea lot of things.
So I did have some extra timefor that this weekend. So I
wanna start with a few of thethings. First being Doug's
(00:45):
winter party. I don't know if Iknow that we talked about that
last week. So many people werelooking forward to it.
I even had someone email meabout how excited they were for
Doug's winter party on Saturdaynight. And unfortunately, I
don't believe they were able togo live at this party. So after
all of the build up, I thinkwhat she said that there was
(01:05):
maybe, I don't know, Internetproblems, but also probably he
was overwhelmed with having allthese people at his house that
he didn't wanna be on camera. Hewanted to be in the moment. And
so I think that was a lot ofwhat happened.
And I think the build up and theanticipation and in a lot of
cases, the build up and theanticipation is even better than
the event itself. So I think thewhole social media excitement of
(01:28):
the virality was theanticipation was more important
and more valuable to people thanthe event itself, which is often
the case in real life. So that'skind of cool. I love when social
media imitates real life andvice versa. But anyway, I did
see some of the posts after thefact and they were very grateful
(01:48):
for all the things they receivedand they were donating things.
And I think it just broughtpeople together in a way that
there's not a lot I can say, onsocial media that has brought
people together in a positiveway like that. So I love to see
it. And I'm curious if you haveany thoughts on the aftermath of
Doug's winter party. Were youbummed out that night when you
(02:10):
couldn't access it on live? Didyou go to a party that was
Doug's winter party that peoplewere hosting around around the
world?
I would love to know. I wouldlove to know how what kind of an
impact it made. So if you feelinclined and would like to reply
to the newsletter and tell me,I'd love to hear that. Onward to
the next thing that has takenover the Internet a little bit
(02:30):
is the Duolingo OWL. Let's taketwo minutes on this.
As you know, many of you mightknow, Duolingo really was one of
the few businesses at first thatreally got social media. They
were one of the few businessesthat tackled TikTok in a way
that put them on the map rightoff the bat. They understood it,
the trends. They were jumping onthings in a way that no other
(02:52):
brands had really done. Theyreally forged a way for brands.
And it was all basically due totheir social media manager, who
I'll name here, Zaria Parvez,who was recognized as a driving
force behind it. She basicallythey let her run with it, and
they let her create thisplatform for their social media
that was embracing of all thetrends, and the owl did the
(03:16):
trends, and they had the mascotdoing things and she really
changed the game for and andupped the bar for other brands.
So now recently, and I'm not toodeep into this one, but
recently, they did I know shehas a whole team now. Obviously,
things have evolved since sinceshe started. But recently, they
did a post where the the owldied.
(03:37):
And there was it was like ittook the Internet by storm. And
all the other mascots and allthese other businesses got
involved with reaction videos tothe owl dying. And anyway, so
it's almost like an anotheraggressive social media. I'm not
even gonna call it a stuntbecause everything on social
media is kind of stunt esque ifyou, really think about it. It
(03:59):
was a strategy.
We'll go with the word strategyinstead. And it got the
attention that they were goingfor. And so we'll soon see how
that all pans out. But what Ifind funny about these things is
when the other brands do hop onit and then it's like this
competition for creativity.Like, who's gonna be the
funniest reaction video to theowl?
The whole thing. It's justreally, how social media can so
(04:22):
quickly spiral something. Zeroto like, as soon as somebody
makes a video, there's like anew update. So that's what I
find the most, incredible anddaunting about social media is
the speed at which things moveand things change. The minute I
see something and let's say I'mgonna post something within my
post being live for a few hours,ten some things might change yet
(04:45):
again.
And this all kept happening withthe TikTok ban that as soon as
somebody would post something,then there was another update.
It's just impossible to keep up,but it is what it's a wonder to
see what it's like now to reallykeep up with things in life and
not have to depend on thenightly news like we did growing
up to get your information. AndI'm not just talking about news.
I'm just talk I'm even talkingabout entertainment news and
(05:08):
things. So kind of curious and,a little bit overwhelming to us
and it's a reason to take abreak from scrolling.
But at the same time, it's alsohow life is now and I accept it
for what it is and I embrace itfor what it is and I like to
learn from it. So hopefully,yeah. Hopefully, some good can
(05:30):
come out of learning. Anyway,the other thing I wanna
highlight is that one of ourstudio members did the
abracadabra dance and congratsto her. Queen of the nobodies is
on the map because she gotreposted by Lady Gaga herself.
And we know Gaga has been on thescroll and reposting reposting
reposting the dance the peoplewho are dancing to her videos,
(05:50):
at least the most impressivedances. And so it was really
cool to see that. I was so happyfor her. She did two outfits.
She did some transitions.
Kudos to her for, like, reallyembracing these types of
transitions that, you know, Imean, I'm teaching them in the
studio, but they're reallytaking things to the next level.
And I love it. So that wasgreat. So congrats to the queen.
(06:12):
Kathy is her name.
The queen of nobodies. The queenof the nobodies. So we'll put
that link in the newsletter forsure so everybody could
celebrate with her. The otherthing I posted this week that is
a topic that it needs to bediscussed. So I'm gonna take a
minute now and talk about it andspend less time on the trends.
And that is your camera angles.Because I had a feeling when I
(06:35):
posted about this, people weregonna come into my comment
section with heavy dutyopinions. And that's exactly
what happened. And I thought itwas funny because somebody said,
oh, you just told us everythingnot to do but you never told us
what to do. Well, if you'rewatching the video, actually,
no.
I did I did say what a niceangle is to have a connection
with your audience. And thatperson just kind of maybe missed
(06:56):
it. I don't know. But we didwhat I talked about in this
video is what a low camera anglesays, what a high camera angle
says, what a front camera anglesays to your viewer
subliminally. I'm not sayingevery single person that's
looking at a video that somebodythat does a high angle, they're
not saying right away, oh, thatperson's trying to look more
beauty or they're not thinkingit out loud.
(07:18):
I'm telling you what asubliminal message your camera
angle is telling your audience.So it's not it's not a hard and
fast rule that someone's gonnalook at your video when you have
a low camera angle and they'regonna think, oh, she's being a
boss. They're not even thinkingthat. I'm just telling you the
vibe that your camera anglemight be, might be causing an
(07:42):
emotional reaction that you'renot even aware of. Alright?
And I remember one time and I'mgonna throw Tommy right under
the bus because I love him andhe's my son. But one time we
were on Zoom call and all of uswere it was a family Zoom or
group Zoom or whatever. ButTommy, my son, had his phone
down like he had it propped downon his laptop. So he was like
looming over his phone in thisway. And Julie said something
(08:04):
like, oh, Tommy in the powerstance or something like that.
And that's when I realized, ohmy gosh, that's what the low
camera angle is doing. It'smaking that person feel more
powerful, more important. It'slike standing over you instead
of equal to you. I just thoughtthis was really interesting. And
as soon as I thought of it, I'mlike, I have to make a video
about this because I think otherpeople might find this
(08:25):
interesting be because I see itas a cam a professional because
I'm used to seeing angles andwhat kind of angles.
We have to think about cameraangles when we're doing doing a
shoot. Like, are we gonna befront on? Are we gonna be side
angle? Are we gonna be profile?Are we gonna be high, low?
We have to think about cameraangles. It's part of my job. And
therefore, I am very well versedin what the angles are saying to
(08:48):
a viewer. So I decided to shareit on layman terms. And And it
was kind of interesting how itwas received.
Most people were like, wow, I'venever even thought about it.
Thank you. And other people werelike, oh, that's just
overthinking. You know, a lot ofpeople came at me for maybe,
they don't look see videos thatway. And I'm like, you don't
(09:09):
have to see videos that way.
I'm just giving you aprofessional outlook on how
advertisers are thinking aboutthese things when they're
creating content. Believe me, alot of thought goes into what
the camera angles are gonna beon a shoot when they're doing
commercials. Trust me on thisone. So I thought it was fun and
I thought it would be a good oneto share. And, of course, my my
(09:29):
favorite topic that I love totalk about is the people that
don't look in the camera whenthey're recording and they're
looking down here.
Let me see if I can do it onthis at this angle. So they're
looking down here and they'relooking at themselves when
they're recording. And that is avery disconnected way to record
because you might think you'retalking to yourself and you have
a per a connection, but yourconnection is with yourself, not
(09:52):
with your audience. And so a lotof people came me up came at me
for that. I don't think I didn'tget a lot of hate.
I'm not saying that. I'm justsaying there was a lot of
conversation in the comments.And so I'm gonna talk about that
later. But that's what happenswhen you create a video that
people might have an opinionabout. Suddenly, you're opening
up opening up a dialogue andpotential engagement in your
(10:15):
content.
Now let's kick off and talkabout some of the trends very
quickly. What's the value oftrends as you know already is
getting more potential views onyour content. So try to use
those trends to talk about yourniche so that it all ties
together when someone sees oneof your trends and they say, oh,
that's what their topic is. Theymight wanna look at some of your
other videos and that mightprompt a follow. So the first
(10:37):
one is a quick lip sync videowhere someone is offering you
something and you're beingsarcastic about like, oh, what
an offer.
Like, you know, thanks anywaykind of thing. So I'm not
interested. So that's a funsarcastic one. Those are always
handy. These quick littlesarcastic things are very easy
to poke fun at something thatmaybe happens in your life that
(10:59):
maybe you do feel annoyed aboutbut you don't wanna make a big
statement about it.
That's what's really fun abouttrends like this. You can, you
know, hint at a little thingthat annoys you without
insulting anyone in your life.The next one is crying and this
one will succeed if really ifyou channel your inner comedian
and show off something thatwould make you cry and it could
either be a happy cry or a sadcry, but it's like being a
(11:21):
little dramatic. This creatorwas poking fun at needing her
sisters to help her make adecision. And so it's it's very
specific, but it's alsorelatable because a lot of
people won't make a decision onsomething until they talk to
that key person in their life.
The Instagram trends are nice.One of them is my favorite but
I'm gonna start with this onewhich is because we are
together. So this is a nice oneto do if you have a friend or a
(11:43):
partner and you show you canshow off and highlight how much
you love being with that personeven if you're doing something
mundane. So it's a little twoshot. You go you shoot yourself.
That person is a shot, thenyou're a shot. Then you do it
that way. You could do it all asa two shot together. However you
wanna do it. And it's thisparticular couple showed off how
they just get to spend timetogether at Lowe's doing their
(12:04):
thing.
I can kind of relate to that. Ispent a lot of time at Home
Depot in my day with my husband.He's always look trying to get
things to do projects. Okay. Thenext one is procrastinator.
This is the one that I likebecause sometimes oh my
goodness, I am the queen ofprocrastination. And I will
honestly say that I have usedTikTok for the past four years
(12:26):
as my procrastination tool. Sowhen I get frustrated and I'm
like, I just I can't getsomething done or my go to is
like how to put it off is to Ihave to like look at my TikTok,
check my TikTok messages or finda TikTok trend or whatever it
is. So I have used TikTok as myprocrastination, social media in
general. A lot of times it'sInstagram depending on the day.
(12:48):
So this is a nice easy one whereyou can do, use the audio to
show off something you tend toprocrastinate about. You could
lip sync or not. So you don'thave to feel pressured to do a
lip sync if you don't want to.Alright. What do we have up
next?
Oh my goodness. A workshop thisweek. I have got so many
requests for this clothing flyon lesson. And let me tell you
(13:12):
how long it takes me to film atutorial for some of these
complicated things. It's a lotand I decided, you know what?
I'm gonna do it as a workshop.I'm gonna teach it on the spot.
You know why? Because then Idon't have to sit on my phone
and edit my video becausesometimes editing a tutorial
when it's a difficult one toteach is just long. Meanwhile, I
(13:33):
can just show you in a classroomsetting.
So I'm gonna have my phone, I'mgonna show you step by step
exactly what I recorded andexactly how I put it together.
In real time, I'm gonna showyou. And I think that helps a
lot of people to see that it isattainable because I think even
sometimes watching my videos,they'll be like, oh, it took a
(13:53):
lot longer because she had toedit this video and so it
probably took a lot longer. I'mgonna actually show you in real
time. So you'll see exactly howlong it really takes to do it
and I'm gonna break it downslowly.
So I'm excited about that. Ithink, I have a lot of people
interested in that one. It is awebinar style where you can come
in, you can be in the commentsasking questions. Julie will be
(14:13):
managing the chat while I teachthe lesson. I will have so you
know, in case you haven'tattended one of my workshops
before in this way, I will be onone window screen in the Zoom
and my phone will be on aseparate window screen with
another facing my camera.
Sorry. Phone facing phone. Ialways call my phone my camera
(14:34):
and a lot of people question meon that. And I'm like, yes, it's
my phone camera. Okay.
I call my phone my camera. It'smostly what I use it for. Okay.
So I'm gonna have my secondphone facing my my second phone
facing my first phone and I'mgonna demonstrate the editing in
real time and I'm gonna show youhow I edit. That's how that's
(14:54):
gonna happen on Wednesday.
So if you have any interest inlearning, it's a really good one
to learn. Alrighty. Now let'sget into the original content
ideas. And the first one isinspired by the fact that I
shared my expertise about cameraangles. So because I shared a
unique piece of advice aboutsomething that is in my
wheelhouse to understand andteach, this idea is something
(15:16):
you can do.
Just think about a short andsimple tip or something that you
know about that you wanna shareyour expertise on. And you can
make a concise video sharingyour advice. You can do it with
a list of the top things Irecommend as, I'm making this up
as a realtor doing an openhouse. What are the things that
you recommend as a realtor doinga house? What snacks should the
realtor bring?
(15:36):
How long I don't know. I'm justmaking it up. Like, I'm thinking
about what would a realtor needto remember at an open house.
Think about your niche as asalon owner. What are the top
tips that you make sure that youprovide your customers in your
salon?
Just examples like that. They'rethey're very normal to you, but
they're not necessarily normal.And maybe a salon a person we
(15:58):
all go to salons. Somebody mightbe like, oh, I love that the
salon owner thinks about that.And maybe they'll recommend it
to their salon when they go nexttime.
So that's a great example of howadvice that, is in something in
your world might be valuable tosomeone that's not in your same
realm. The next one is inspiredby what I said earlier in this
(16:18):
episode, which is to dance itout. There have been so many
recent viral dancing moments andjust like Kathy queen of
nobody's found out, if she didshe did her Lady Gaga dance and
she got reposted by Lady Gaga.So now she has lots of views on
that video. She's getting lotsof attention and I'm curious if
she has gotten new followersfrom doing that.
I mean, I'd I'm gonna have toask her this week. We're gonna
(16:40):
find out. But, yes, if you canpick up one of one of these
dances and you could be thelucky one that gets reposted by
the artist or maybe goes viralbecause of the way you did it.
And you don't always have to doit perfect. I'm gonna tell you,
like, sometimes doing them alittle messy or a little off
gets more attention.
Take it. I mean, take that andrun with it because it's it's
(17:01):
true. I've seen it before. I'mI'm sometimes I see this creator
and, like, she'll do it in areally wacky style. And it's
like, she doesn't obviously knowhow to dance.
She does it like, like a parody,like a spoof. And she always
gets a lot of views on hercontent. So maybe not being
perfect is is a easy way to notworry about do your dance moves.
And maybe you can go viral. Andthen the last one is tell a
(17:24):
story.
And this one could be a storyabout you, anything that you
wanna share. An embarrassingmoment. That's what Julie and I
are gonna talk about today onour podcast recording. So that's
why it's in the top of mind. Itcould be a story about something
that you did as a mom that youwould do differently now.
Could be a story about somethingthat happened to you at work and
you didn't like how you reactedand if you knew what you knew
(17:45):
now and you knew that then whatyou have done. I can think of
one right off the top of my headfor that. I can probably think
of a lot of things off the topof my head for that. Oh my god.
We have learned so as we havelearned so much.
Everybody at every age haslearned something. And it's I
always say, like, the advantageof being older is how much how
(18:06):
many mistakes we've made tolearn from and this makes us
better and more resilient tomistakes. So that's why I don't
get too stressed about mistakes.Anyway, think about something
that you might wanna share andtell that story. And don't
start.
I have a story that I'm gonnatell you because you've just
lost three seconds and you'regonna lose your people. Start
(18:26):
with the story. Okay. When I was13, I wish I knew this or when I
was 12, this happened to me andI'd add that. In my last job, I
had a situation that I wouldnever let happen again.
Those are great hooks byaccident. I'm just coming up
with it here on the set on thefly. But it's like the minute I
hear something that I'd be like,oh, what am I gonna learn from
this person's mistake or fromthis person's mishap?
(18:49):
Immediately, I'm tuning in.Alright.
So think about it. That's a goodhook, actually. Yay. Alright.
Next up is, my tutorial fortoday which is gonna be the
camera angles one.
Yes. Yes. It is. So if you aretrying to understand how best to
place your camera for yourcontent, you wanna watch this
little recap. I gave ademonstration.
(19:09):
I walked through the angles. Ishowed it in real time. I
explained it, I think, in a niceway. Others might think I didn't
give enough information. Ithought I gave plenty of
information, and it was allvery, very real professional
information for me having donethis for a lot of time in my
life.
Alright. So that's that. Let'ssee. My last thing I have in the
(19:32):
newsletter is about my myMontego Bay retreat in Jamaica.
Wow.
That's coming up soon. Oh my.And I have a lot coming up soon.
I should mention this too. Thisis important.
Two more important things. Oh mygoodness. I almost forgot.
Number one, in the studio todayat 1PM. This is so important.
I can't believe I didn't say itfirst. Anyway, today at 1PM, my
(19:53):
casting director, Don Case, isjoining me for an exclusive an
exclusive meeting where he'sgonna share how the industry has
changed. If you're an influencerand you wanna get into other
types of video content,commercial work, video work,
whatever work, sitcom, whatever.He shows anything. He does all
(20:16):
of it.
He does like web web content forpharmaceuticals. I mean, he does
it all. So he's gonna share withus some hot tips and hot takes.
And if you're not a studiomember and you've been thinking
about it, this would be the dayto do it because you could get
in on this one. I have a lot ofvery helpful content coming up
in the next four weeks that youcould get in on.
So you could try it for a month.It'd be worth it just for the
(20:37):
casting meeting in my opinion.But anyway, alright. So that's
one thing. The other thing is onWednesday, I have the free
workshop of the outfit flying ontransition.
I mean, get in on that one. It'sfree and you'll learn how to fly
your clothes on in real time asI said in the middle of this
broadcast. And lastly, thisweek, if you are located in the
(20:58):
Connecticut area, I'm going tobe speaking at a luncheon in
Darien, Connecticut where I'mdoing a workshop on social
media, and I can't wait. So Ihave a bunch of people who have
already found out about thisthrough my Instagram post, and
they're coming. So I'm veryexcited to meet some new
followers that have beenfollowing me for a while, and I
can't wait.
That's gonna be a whole lot offun. Alright. So that's the
(21:19):
week. That's what I got. I willbe back on Friday with a nice
hot topic, and I I've just,like, got a blur of a week
ahead.
I can't wait. Many, many funthings coming. I'll see you
soon. See you on Friday and I'llhave a nice recap by then. I'm
sure.
Lots of activities. Have a goodweek. Bye.
Welcome to the socialized forecast, Tuesday, February 18.
I hope you were lucky enough toenjoy a three day weekend if
you're in The States. We didhave a holiday yesterday and now
it's like today is Monday. Sowelcome to Monday on Tuesday.
Gotta love a three day weekend.
Alright. Let's talk about someof the things. I had a little
extra time for scrolling thisweekend because I was doing some
(00:21):
intentional scrolling on behalfof a brand. When I do work with
my UGC content, I end upscrolling extra to find ideas
and inspiration and just getmyself in the game of create
content creation and seeing thecreativity that's out there. And
when I do that, I get to noticea lot of things.
So I did have some extra timefor that this weekend. So I
wanna start with a few of thethings. First being Doug's
(00:45):
winter party. I don't know if Iknow that we talked about that
last week. So many people werelooking forward to it.
I even had someone email meabout how excited they were for
Doug's winter party on Saturdaynight. And unfortunately, I
don't believe they were able togo live at this party. So after
all of the build up, I thinkwhat she said that there was
(01:05):
maybe, I don't know, Internetproblems, but also probably he
was overwhelmed with having allthese people at his house that
he didn't wanna be on camera. Hewanted to be in the moment. And
so I think that was a lot ofwhat happened.
And I think the build up and theanticipation and in a lot of
cases, the build up and theanticipation is even better than
the event itself. So I think thewhole social media excitement of
(01:28):
the virality was theanticipation was more important
and more valuable to people thanthe event itself, which is often
the case in real life. So that'skind of cool. I love when social
media imitates real life andvice versa. But anyway, I did
see some of the posts after thefact and they were very grateful
(01:48):
for all the things they receivedand they were donating things.
And I think it just broughtpeople together in a way that
there's not a lot I can say, onsocial media that has brought
people together in a positiveway like that. So I love to see
it. And I'm curious if you haveany thoughts on the aftermath of
Doug's winter party. Were youbummed out that night when you
(02:10):
couldn't access it on live? Didyou go to a party that was
Doug's winter party that peoplewere hosting around around the
world?
I would love to know. I wouldlove to know how what kind of an
impact it made. So if you feelinclined and would like to reply
to the newsletter and tell me,I'd love to hear that. Onward to
the next thing that has takenover the Internet a little bit
(02:30):
is the Duolingo OWL. Let's taketwo minutes on this.
As you know, many of you mightknow, Duolingo really was one of
the few businesses at first thatreally got social media. They
were one of the few businessesthat tackled TikTok in a way
that put them on the map rightoff the bat. They understood it,
the trends. They were jumping onthings in a way that no other
(02:52):
brands had really done. Theyreally forged a way for brands.
And it was all basically due totheir social media manager, who
I'll name here, Zaria Parvez,who was recognized as a driving
force behind it. She basicallythey let her run with it, and
they let her create thisplatform for their social media
that was embracing of all thetrends, and the owl did the
(03:16):
trends, and they had the mascotdoing things and she really
changed the game for and andupped the bar for other brands.
So now recently, and I'm not toodeep into this one, but
recently, they did I know shehas a whole team now. Obviously,
things have evolved since sinceshe started. But recently, they
did a post where the the owldied.
(03:37):
And there was it was like ittook the Internet by storm. And
all the other mascots and allthese other businesses got
involved with reaction videos tothe owl dying. And anyway, so
it's almost like an anotheraggressive social media. I'm not
even gonna call it a stuntbecause everything on social
media is kind of stunt esque ifyou, really think about it. It
(03:59):
was a strategy.
We'll go with the word strategyinstead. And it got the
attention that they were goingfor. And so we'll soon see how
that all pans out. But what Ifind funny about these things is
when the other brands do hop onit and then it's like this
competition for creativity.Like, who's gonna be the
funniest reaction video to theowl?
The whole thing. It's justreally, how social media can so
(04:22):
quickly spiral something. Zeroto like, as soon as somebody
makes a video, there's like anew update. So that's what I
find the most, incredible anddaunting about social media is
the speed at which things moveand things change. The minute I
see something and let's say I'mgonna post something within my
post being live for a few hours,ten some things might change yet
(04:45):
again.
And this all kept happening withthe TikTok ban that as soon as
somebody would post something,then there was another update.
It's just impossible to keep up,but it is what it's a wonder to
see what it's like now to reallykeep up with things in life and
not have to depend on thenightly news like we did growing
up to get your information. AndI'm not just talking about news.
I'm just talk I'm even talkingabout entertainment news and
(05:08):
things. So kind of curious and,a little bit overwhelming to us
and it's a reason to take abreak from scrolling.
But at the same time, it's alsohow life is now and I accept it
for what it is and I embrace itfor what it is and I like to
learn from it. So hopefully,yeah. Hopefully, some good can
(05:30):
come out of learning. Anyway,the other thing I wanna
highlight is that one of ourstudio members did the
abracadabra dance and congratsto her. Queen of the nobodies is
on the map because she gotreposted by Lady Gaga herself.
And we know Gaga has been on thescroll and reposting reposting
reposting the dance the peoplewho are dancing to her videos,
(05:50):
at least the most impressivedances. And so it was really
cool to see that. I was so happyfor her. She did two outfits.
She did some transitions.
Kudos to her for, like, reallyembracing these types of
transitions that, you know, Imean, I'm teaching them in the
studio, but they're reallytaking things to the next level.
And I love it. So that wasgreat. So congrats to the queen.
(06:12):
Kathy is her name.
The queen of nobodies. The queenof the nobodies. So we'll put
that link in the newsletter forsure so everybody could
celebrate with her. The otherthing I posted this week that is
a topic that it needs to bediscussed. So I'm gonna take a
minute now and talk about it andspend less time on the trends.
And that is your camera angles.Because I had a feeling when I
(06:35):
posted about this, people weregonna come into my comment
section with heavy dutyopinions. And that's exactly
what happened. And I thought itwas funny because somebody said,
oh, you just told us everythingnot to do but you never told us
what to do. Well, if you'rewatching the video, actually,
no.
I did I did say what a niceangle is to have a connection
with your audience. And thatperson just kind of maybe missed
(06:56):
it. I don't know. But we didwhat I talked about in this
video is what a low camera anglesays, what a high camera angle
says, what a front camera anglesays to your viewer
subliminally. I'm not sayingevery single person that's
looking at a video that somebodythat does a high angle, they're
not saying right away, oh, thatperson's trying to look more
beauty or they're not thinkingit out loud.
(07:18):
I'm telling you what asubliminal message your camera
angle is telling your audience.So it's not it's not a hard and
fast rule that someone's gonnalook at your video when you have
a low camera angle and they'regonna think, oh, she's being a
boss. They're not even thinkingthat. I'm just telling you the
vibe that your camera anglemight be, might be causing an
(07:42):
emotional reaction that you'renot even aware of. Alright?
And I remember one time and I'mgonna throw Tommy right under
the bus because I love him andhe's my son. But one time we
were on Zoom call and all of uswere it was a family Zoom or
group Zoom or whatever. ButTommy, my son, had his phone
down like he had it propped downon his laptop. So he was like
looming over his phone in thisway. And Julie said something
(08:04):
like, oh, Tommy in the powerstance or something like that.
And that's when I realized, ohmy gosh, that's what the low
camera angle is doing. It'smaking that person feel more
powerful, more important. It'slike standing over you instead
of equal to you. I just thoughtthis was really interesting. And
as soon as I thought of it, I'mlike, I have to make a video
about this because I think otherpeople might find this
(08:25):
interesting be because I see itas a cam a professional because
I'm used to seeing angles andwhat kind of angles.
We have to think about cameraangles when we're doing doing a
shoot. Like, are we gonna befront on? Are we gonna be side
angle? Are we gonna be profile?Are we gonna be high, low?
We have to think about cameraangles. It's part of my job. And
therefore, I am very well versedin what the angles are saying to
(08:48):
a viewer. So I decided to shareit on layman terms. And And it
was kind of interesting how itwas received.
Most people were like, wow, I'venever even thought about it.
Thank you. And other people werelike, oh, that's just
overthinking. You know, a lot ofpeople came at me for maybe,
they don't look see videos thatway. And I'm like, you don't
(09:09):
have to see videos that way.
I'm just giving you aprofessional outlook on how
advertisers are thinking aboutthese things when they're
creating content. Believe me, alot of thought goes into what
the camera angles are gonna beon a shoot when they're doing
commercials. Trust me on thisone. So I thought it was fun and
I thought it would be a good oneto share. And, of course, my my
(09:29):
favorite topic that I love totalk about is the people that
don't look in the camera whenthey're recording and they're
looking down here.
Let me see if I can do it onthis at this angle. So they're
looking down here and they'relooking at themselves when
they're recording. And that is avery disconnected way to record
because you might think you'retalking to yourself and you have
a per a connection, but yourconnection is with yourself, not
(09:52):
with your audience. And so a lotof people came me up came at me
for that. I don't think I didn'tget a lot of hate.
I'm not saying that. I'm justsaying there was a lot of
conversation in the comments.And so I'm gonna talk about that
later. But that's what happenswhen you create a video that
people might have an opinionabout. Suddenly, you're opening
up opening up a dialogue andpotential engagement in your
(10:15):
content.
Now let's kick off and talkabout some of the trends very
quickly. What's the value oftrends as you know already is
getting more potential views onyour content. So try to use
those trends to talk about yourniche so that it all ties
together when someone sees oneof your trends and they say, oh,
that's what their topic is. Theymight wanna look at some of your
other videos and that mightprompt a follow. So the first
(10:37):
one is a quick lip sync videowhere someone is offering you
something and you're beingsarcastic about like, oh, what
an offer.
Like, you know, thanks anywaykind of thing. So I'm not
interested. So that's a funsarcastic one. Those are always
handy. These quick littlesarcastic things are very easy
to poke fun at something thatmaybe happens in your life that
(10:59):
maybe you do feel annoyed aboutbut you don't wanna make a big
statement about it.
That's what's really fun abouttrends like this. You can, you
know, hint at a little thingthat annoys you without
insulting anyone in your life.The next one is crying and this
one will succeed if really ifyou channel your inner comedian
and show off something thatwould make you cry and it could
either be a happy cry or a sadcry, but it's like being a
(11:21):
little dramatic. This creatorwas poking fun at needing her
sisters to help her make adecision. And so it's it's very
specific, but it's alsorelatable because a lot of
people won't make a decision onsomething until they talk to
that key person in their life.
The Instagram trends are nice.One of them is my favorite but
I'm gonna start with this onewhich is because we are
together. So this is a nice oneto do if you have a friend or a
(11:43):
partner and you show you canshow off and highlight how much
you love being with that personeven if you're doing something
mundane. So it's a little twoshot. You go you shoot yourself.
That person is a shot, thenyou're a shot. Then you do it
that way. You could do it all asa two shot together. However you
wanna do it. And it's thisparticular couple showed off how
they just get to spend timetogether at Lowe's doing their
(12:04):
thing.
I can kind of relate to that. Ispent a lot of time at Home
Depot in my day with my husband.He's always look trying to get
things to do projects. Okay. Thenext one is procrastinator.
This is the one that I likebecause sometimes oh my
goodness, I am the queen ofprocrastination. And I will
honestly say that I have usedTikTok for the past four years
(12:26):
as my procrastination tool. Sowhen I get frustrated and I'm
like, I just I can't getsomething done or my go to is
like how to put it off is to Ihave to like look at my TikTok,
check my TikTok messages or finda TikTok trend or whatever it
is. So I have used TikTok as myprocrastination, social media in
general. A lot of times it'sInstagram depending on the day.
(12:48):
So this is a nice easy one whereyou can do, use the audio to
show off something you tend toprocrastinate about. You could
lip sync or not. So you don'thave to feel pressured to do a
lip sync if you don't want to.Alright. What do we have up
next?
Oh my goodness. A workshop thisweek. I have got so many
requests for this clothing flyon lesson. And let me tell you
(13:12):
how long it takes me to film atutorial for some of these
complicated things. It's a lotand I decided, you know what?
I'm gonna do it as a workshop.I'm gonna teach it on the spot.
You know why? Because then Idon't have to sit on my phone
and edit my video becausesometimes editing a tutorial
when it's a difficult one toteach is just long. Meanwhile, I
(13:33):
can just show you in a classroomsetting.
So I'm gonna have my phone, I'mgonna show you step by step
exactly what I recorded andexactly how I put it together.
In real time, I'm gonna showyou. And I think that helps a
lot of people to see that it isattainable because I think even
sometimes watching my videos,they'll be like, oh, it took a
(13:53):
lot longer because she had toedit this video and so it
probably took a lot longer. I'mgonna actually show you in real
time. So you'll see exactly howlong it really takes to do it
and I'm gonna break it downslowly.
So I'm excited about that. Ithink, I have a lot of people
interested in that one. It is awebinar style where you can come
in, you can be in the commentsasking questions. Julie will be
(14:13):
managing the chat while I teachthe lesson. I will have so you
know, in case you haven'tattended one of my workshops
before in this way, I will be onone window screen in the Zoom
and my phone will be on aseparate window screen with
another facing my camera.
Sorry. Phone facing phone. Ialways call my phone my camera
(14:34):
and a lot of people question meon that. And I'm like, yes, it's
my phone camera. Okay.
I call my phone my camera. It'smostly what I use it for. Okay.
So I'm gonna have my secondphone facing my my second phone
facing my first phone and I'mgonna demonstrate the editing in
real time and I'm gonna show youhow I edit. That's how that's
(14:54):
gonna happen on Wednesday.
So if you have any interest inlearning, it's a really good one
to learn. Alrighty. Now let'sget into the original content
ideas. And the first one isinspired by the fact that I
shared my expertise about cameraangles. So because I shared a
unique piece of advice aboutsomething that is in my
wheelhouse to understand andteach, this idea is something
(15:16):
you can do.
Just think about a short andsimple tip or something that you
know about that you wanna shareyour expertise on. And you can
make a concise video sharingyour advice. You can do it with
a list of the top things Irecommend as, I'm making this up
as a realtor doing an openhouse. What are the things that
you recommend as a realtor doinga house? What snacks should the
realtor bring?
(15:36):
How long I don't know. I'm justmaking it up. Like, I'm thinking
about what would a realtor needto remember at an open house.
Think about your niche as asalon owner. What are the top
tips that you make sure that youprovide your customers in your
salon?
Just examples like that. They'rethey're very normal to you, but
they're not necessarily normal.And maybe a salon a person we
(15:58):
all go to salons. Somebody mightbe like, oh, I love that the
salon owner thinks about that.And maybe they'll recommend it
to their salon when they go nexttime.
So that's a great example of howadvice that, is in something in
your world might be valuable tosomeone that's not in your same
realm. The next one is inspiredby what I said earlier in this
(16:18):
episode, which is to dance itout. There have been so many
recent viral dancing moments andjust like Kathy queen of
nobody's found out, if she didshe did her Lady Gaga dance and
she got reposted by Lady Gaga.So now she has lots of views on
that video. She's getting lotsof attention and I'm curious if
she has gotten new followersfrom doing that.
I mean, I'd I'm gonna have toask her this week. We're gonna
(16:40):
find out. But, yes, if you canpick up one of one of these
dances and you could be thelucky one that gets reposted by
the artist or maybe goes viralbecause of the way you did it.
And you don't always have to doit perfect. I'm gonna tell you,
like, sometimes doing them alittle messy or a little off
gets more attention.
Take it. I mean, take that andrun with it because it's it's
(17:01):
true. I've seen it before. I'mI'm sometimes I see this creator
and, like, she'll do it in areally wacky style. And it's
like, she doesn't obviously knowhow to dance.
She does it like, like a parody,like a spoof. And she always
gets a lot of views on hercontent. So maybe not being
perfect is is a easy way to notworry about do your dance moves.
And maybe you can go viral. Andthen the last one is tell a
(17:24):
story.
And this one could be a storyabout you, anything that you
wanna share. An embarrassingmoment. That's what Julie and I
are gonna talk about today onour podcast recording. So that's
why it's in the top of mind. Itcould be a story about something
that you did as a mom that youwould do differently now.
Could be a story about somethingthat happened to you at work and
you didn't like how you reactedand if you knew what you knew
(17:45):
now and you knew that then whatyou have done. I can think of
one right off the top of my headfor that. I can probably think
of a lot of things off the topof my head for that. Oh my god.
We have learned so as we havelearned so much.
Everybody at every age haslearned something. And it's I
always say, like, the advantageof being older is how much how
(18:06):
many mistakes we've made tolearn from and this makes us
better and more resilient tomistakes. So that's why I don't
get too stressed about mistakes.Anyway, think about something
that you might wanna share andtell that story. And don't
start.
I have a story that I'm gonnatell you because you've just
lost three seconds and you'regonna lose your people. Start
(18:26):
with the story. Okay. When I was13, I wish I knew this or when I
was 12, this happened to me andI'd add that. In my last job, I
had a situation that I wouldnever let happen again.
Those are great hooks byaccident. I'm just coming up
with it here on the set on thefly. But it's like the minute I
hear something that I'd be like,oh, what am I gonna learn from
this person's mistake or fromthis person's mishap?
(18:49):
Immediately, I'm tuning in.Alright.
So think about it. That's a goodhook, actually. Yay. Alright.
Next up is, my tutorial fortoday which is gonna be the
camera angles one.
Yes. Yes. It is. So if you aretrying to understand how best to
place your camera for yourcontent, you wanna watch this
little recap. I gave ademonstration.
(19:09):
I walked through the angles. Ishowed it in real time. I
explained it, I think, in a niceway. Others might think I didn't
give enough information. Ithought I gave plenty of
information, and it was allvery, very real professional
information for me having donethis for a lot of time in my
life.
Alright. So that's that. Let'ssee. My last thing I have in the
(19:32):
newsletter is about my myMontego Bay retreat in Jamaica.
Wow.
That's coming up soon. Oh my.And I have a lot coming up soon.
I should mention this too. Thisis important.
Two more important things. Oh mygoodness. I almost forgot.
Number one, in the studio todayat 1PM. This is so important.
I can't believe I didn't say itfirst. Anyway, today at 1PM, my
(19:53):
casting director, Don Case, isjoining me for an exclusive an
exclusive meeting where he'sgonna share how the industry has
changed. If you're an influencerand you wanna get into other
types of video content,commercial work, video work,
whatever work, sitcom, whatever.He shows anything. He does all
(20:16):
of it.
He does like web web content forpharmaceuticals. I mean, he does
it all. So he's gonna share withus some hot tips and hot takes.
And if you're not a studiomember and you've been thinking
about it, this would be the dayto do it because you could get
in on this one. I have a lot ofvery helpful content coming up
in the next four weeks that youcould get in on.
So you could try it for a month.It'd be worth it just for the
(20:37):
casting meeting in my opinion.But anyway, alright. So that's
one thing. The other thing is onWednesday, I have the free
workshop of the outfit flying ontransition.
I mean, get in on that one. It'sfree and you'll learn how to fly
your clothes on in real time asI said in the middle of this
broadcast. And lastly, thisweek, if you are located in the
(20:58):
Connecticut area, I'm going tobe speaking at a luncheon in
Darien, Connecticut where I'mdoing a workshop on social
media, and I can't wait. So Ihave a bunch of people who have
already found out about thisthrough my Instagram post, and
they're coming. So I'm veryexcited to meet some new
followers that have beenfollowing me for a while, and I
can't wait.
That's gonna be a whole lot offun. Alright. So that's the
(21:19):
week. That's what I got. I willbe back on Friday with a nice
hot topic, and I I've just,like, got a blur of a week
ahead.
I can't wait. Many, many funthings coming. I'll see you
soon. See you on Friday and I'llhave a nice recap by then. I'm
sure.
Lots of activities. Have a goodweek. Bye.
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