March 4, 2025 • 20 mins
In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events:
Recap of Last Week's Episode
Helen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She reflects on how she’s learned to be more open about her insecurities regarding social media, especially the pressure to please everyone. Helen discusses how over time, she’s come to accept that not everyone will like her, and that's perfectly okay.
Trends Find Helen
Helen discusses how trends on social media often find her through followers who tag her in trending content. She reflects on how the flood of various trends (like the Oscars or sporting events) can sometimes leave her feeling out of touch, but the requests for tutorials often bring her back to current trends. She advises against relying too heavily on old trends but shares her enjoyment in revisiting past trends occasionally for fun.
Upcoming Workshops & Events
Helen announces two workshops in New Jersey (Long Beach Island and Maplewood) to support local nonprofits, including a café project for individuals with autism and Down syndrome. She also mentions upcoming events, including a potential live workshop in New York City. These events will offer hands-on teaching and guidance for content creators.
Split Screen Tutorial
Helen teases her in-depth split screen tutorial for the week, featuring two versions: one where she dances with herself and another where she uses a mirror as part of the trend. She mentions that both techniques will be available in tutorials, and she emphasizes that you don’t have to use screen recording; recording directly in your camera app is also an option.
Trends to Watch
TikTok and Instagram trends were shared, check the newsletter for the direct links.
Content Strategy Tips
Helen talks about the importance of staying current with content trends, but also finding ways to refresh and reuse older content. She shares how reworking content (like her hair reveal transition video) can keep things fresh and engaging.
She also recommends:
- Asking questions to engage your audience.
- Encouraging your followers to share personal stories.
- Finding topics you could talk about endlessly, like niche topics (e.g., real estate or TikTok content creation).
Studio News & Content Tips
In the studio, Helen shares excitement about progressing with split-screen techniques and upcoming lessons on editing and content creation efficiency. She hints at a mini-challenge for studio members to try out split-screen videos and will feature a montage of their work.
Links
- Sign up for the Socialize Studio
- Join Helen on the Facebook Live Zoom session!
Check out the Socialize Studio HERE!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to the Socialize forecast, Tuesday, March 4. I
feel like I haven't been here ina week, and that's because on
Friday, instead of my regulartype of episode, I did the
session with Grace McCarrick, mycolleague and friend where we
talked about negativity onsocial media. And if you missed
that episode, it's definitelyworth going back to. I have a
feeling that most people wholisten here listen regularly.
(00:22):
But if you missed it forwhatever reason, it's really
worth a listen.
The we we touched on topics thatI didn't even know where it was
gonna go and that's what Ireally love about interviewing
is I really allow theconversation to go wherever it's
supposed to take us. Andalthough I prepare questions, I
don't always stick to thosequestions. I allow the freedom
of wherever the conversation'sgonna take us. And it really
(00:44):
makes for a much betterinterview. Let me tell you that
in my career, I have had theopportunity to sit and listen to
other interviewers at work.
And I think that's where I evenhoned my craft further is when I
would listen to them going totheir list of questions. And
then instead of taking theanswer that was just presented
and then it would lead you toanother topic, the interviewer
(01:05):
just goes back to the list ofquestions and goes to the next
question on the list. But muchmore interesting what it would
have been if they let thefollow-up question be related to
the answer and not a lot ofinterviewers really have that
skill. You you if you reallylisten, you would see that
because I can notice it on TVinterviewers sometimes when they
(01:27):
have an agenda and they're justgonna keep going back to that
point on their list. But some ofthe best content comes out of
allowing the conversation tounfold the way it's supposed to
and listening to the answer,active interviewing, like active
listening when you'reinterviewing someone.
This way, their answer impactsyour next question. So you're
not like stuck to thesequestions on a piece of paper.
(01:49):
That has never been my thing andit has served me well because
I've gotten some really greatmoments out of different talent,
different doctors andinterviewees in my in my days,
on set. And I have learned thatfrom doing it over and over
again and really understandinghow to think and stop and listen
and not feel rushed. There's alot of interviewers who are
(02:12):
always thinking of the nextquestion when the person's
answering and they're not evenlistening to the answer.
That drives me batty. It justmakes me crazy. So if you have
any opportunity to interviewpeople, give that some thought.
It it's much better to allow theinterview to unfold and not feel
so rigid in your question sheet.You can always at the end of
(02:32):
your conversation, you canalways say, oh, let me check my
question sheet and make sure Ididn't miss anything.
And I do that a lot. And whenI'm on a shoot, I'll like have
the conversation and then I go,let me just double check, make
sure I hit, you know, I didn'tmiss anything that I had planned
to ask you. And I don't I thinkthat's a much better way to
operate in either an interviewsituation or a podcast situation
(02:53):
instead of feeling so attachedto this pre planned agenda that
you had. So our conversationreally took a few turns and it
was a whole lot of fun. And Ireally I loved it and I learned
a lot.
And I also was willing to sharea lot about some of my, I don't
know, my insecurities aboutposting sometimes or things that
(03:14):
have affected me and how I'vechanged through my my social
media journey. In the beginning,I used to be much more of a
people pleaser and I used toalways think I have to explain
myself in the comments or preexplain myself on a video if I
thought someone was gonnainterpret something a certain
way and she talked about this aswell that people try to give too
much context because they'retrying to cover their bases. And
(03:36):
you don't have to do that,really. I've learned I've
learned that and I also havelearned that sometimes people
are not gonna like you andthat's also okay. You can't be
liked by everybody.
And me, I struggle with thatbecause I like to make sure
everybody's happy and everybodyfeels welcome. And you know,
sometimes I'm gonna rub somebodythe wrong way just by existing.
At least you find that out thehard way on the Internet. So
(03:57):
that's what I learned in my inmy content experience. And from
my conversation with Grace, wetalked about it in-depth and we
really hit a lot of the topics.
So I enjoyed it a lot. It wasfun. Now, the next thing I
wanted to talk about was how theweeks unfold and sometimes I
think I don't even know what'strending anymore because
sometimes the feed will get soflooded with, let's say, for
(04:19):
example, the Oscars or somewhatever's happening on TV or
some sporting event. And so thenI kind of lose track like what
what's trending and what arepeople watching and what are
people paying attention to. Andwhat I am here to say is that
the trends find me.
You know what? They find mebecause people are always asking
me if it's a trend that is noteasy to do or require some kind
(04:40):
of a special effect or what, youknow, magic, what they think is
like editing magic. They come tome and they'll say, oh, do you
know how this just happened thisweek. Do you know how to do the
anxiety? Can you teach us how todo the anxiety trend?
And I'm like anxiety trend. Andthen it was almost like that
person said it and five minuteslater I was getting it in my
feed. But it prompted me to golook at a video and say, oh,
(05:01):
okay. This is what they wannado. It's done with a split
screen.
Okay. I'll put it on the list.And then I start watching and I
see the trend come up and then Isee it's coming up in two
different ways which we talkabout in the newsletter today.
I'll get to that, I'll get tothat when I when I talk about
the trends. But I find thisfunny because I like to say that
even if there's no trends for meto find, the trends find me.
(05:22):
So I thank you if you are one ofthose people who tags me in
something that you see that'strending. I have the opposite
thing happen where someone willtag me in a very old trend and
the like, it's really, like,been there done that old and
they want me to teach thelesson. And I'm like, you know
what? I that that one is like soyesteryear. I can't even go back
to that trend.
You're gonna have to go searchthat in my page because I taught
(05:43):
it way back when it wastrending. But I do like to keep
current and relevant to what'shappening now. So it's not old
news. I was advise advisingsomeone recently too who had a
private session with me and shewas saying how she wanted to use
this old trend to come back, getback into her content. And I was
like, maybe juice maybe use anew trend.
(06:04):
Like, the only people that aregonna get that trend is the
people who are around in 2020,not the people who are current
and active now on social mediaquite as much. You know? So I
literally advised her to just,like, maybe consider a newer
trend, maybe consider one of theones in the newsletter or
whatever because those are more,more current and they're they're
(06:27):
more relevant now. Whereas Isometimes will do the old trends
too. I like the one that's like,nobody's gonna know.
How will they know? I mean,people know that one from from
back in the day. And sometimes Ilike to bring it back and that's
fine. But it's not an it's not astrategy that I would say to
lean on just to bring back oldtrends. It's sometimes it's fun
(06:47):
to say, oh, I miss this fromback in the day when it was fun
back in the day in 2020.
It sounds like it was twentyyears ago. But I I don't I don't
necessarily think that's a, agreat strategy personally. I
think you gotta stay current andthat's how I roll. Stay relevant
and stay in the now. You canstill look in the in the past
(07:08):
and enjoy it.
Okay. Let's see. What do I havenext? I did put a poll in asking
if anybody would be interestedin a live workshop in New York
City and I'm gonna leave that inthis week just in case you
missed it last time. I justwanna get an idea of how many
people might be interested insomething like this.
There's, a couple of things atplay. I have an upcoming
workshop. I have two workshopsin New Jersey upcoming, and I
(07:30):
will put them in when they'rewhen they're officially
announced. But I have one inLong Beach Island which is gonna
be for one of the nonprofitsdown here, And I have one in New
Jersey that's gonna be in theMaplewood area coming up and
that is gonna be more of a localevent for my son's future place
of employment. So his group homeorganizer has is creating a
(07:54):
business like a cafe where theautistic guys and Down syndrome
guys and every all the residentsin the homes where Jonathan
lives, they're gonna be working.
But they need to fund thingslike kitchen equipment and and
they need staffing and all ofthat. So it is a nonprofit and I
am going to be doing a workshopto help raise money for that and
that will be in Maplewood, NewJersey. So stay tuned for that
(08:16):
announcement and if you're inthat area, I would love to meet
you. I would love for you tocome. It's not gonna be crazy
price.
There'll be a fee to enterbecause all of the proceeds are
gonna go to the cafe andsupporting that nonprofit. So
yay to all of this. I'm sopumped. I am also invited back
to Connecticut for anotherworkshop where I'm gonna do more
(08:36):
of a two hour longer sessionteaching on hands on teaching.
So that's all the news.
And, of course, in the studio,we are progressing, and I'm so
so proud of everyone that thetransitions are getting better.
Everyone's gonna this week,we're gonna focus on split
screen and we're gonna go heavyinto the split screen. I posted
some tutorials, but I'm gonnaactually be teaching more
(08:59):
in-depth lessons inside thestudio and I'm pumped about
that. I'm also gonna be sharingsome tips this week about how to
make use of old content but makeit fresh because there are
sometimes on I I did itrecently. I took an old draft
and I revamped it.
So there's a lot of ways you canbe efficient in your content
creation. And we're gonna betalking about efficiency and
(09:22):
some other tricks this week inthe studio. So if you're
interested and wanna try it fora month, hop on it. There's
always a link in the newsletterand in the show notes. Let's get
into the trends.
Woo hoo. So the first trend is,TikTok of course is applause.
And this is a quick one to startoff your start off your anything
because you can really use thisto show off when you deserve a
huge applause even if it's forsomething as simple as like I
(09:44):
organized my closet, I cleanedout my drawer my my dresser
drawers or, it could besomething more elaborate like
you launched your storefronts oryou launched your Etsy shop or
your website. It can be veryvery simple and it can also be
very announcey. And so I mayactually do that to announce
more about the studio, likesomething like about the studio.
(10:04):
I think that would be a fun one.Nice and easy and nice and
quick. The other one is thisnice lip sync which is so funny.
So use this lip sync to show offsomething that has the
perception of being fun and easyand simple, but maybe it's
actually not. And you can playaround with this one.
I mean, the creator that wefeatured here, it's just so
funny. But it's kinda cool toshow off something that maybe
(10:27):
people have a misconceptionabout. So that is a good one and
a fun one. And then forInstagram, we've got the save me
trend which was trending lastweek on TikTok and now has made
its way over to Instagram prettyquickly. So you're gonna show
off what would save you in thecurrent moment.
So you can browse the examplesthat we have, but it's like what
would take you out of, like, thenightmare you're in or the
(10:47):
situation you're in and make youmake you feel saved. So that's a
nice fun one. And then thesecond, the second Instagram one
begs for a little moreexplanation. So I'm gonna dive
in. So there's this trend calledanxiety.
This is the per the recentlysomeone tagged me in it and
said, oh, can you teach me howto do the anxiety trend? So I'm
like, what's that? I look up thesong and I'm sure the and the
(11:10):
anxiety for a trend is somebodydancing and then someone comes
in behind them and startsdancing like representing your
anxiety is following you. Andit's a funny funny little dance
trend. But this person was like,I wanna know how to like, I need
a tutorial.
I'm like, she cannot be talkingabout this dance trend. So when
I dug a little deeper in theaudio, I found that some people
had done a split screen wherethey were looking in the mirror
(11:32):
at themselves and then themirror and while and they
they're looking, it looks likemirror image. But then all of a
sudden, the mirror image doessomething different and stares
back at them in a way or andrepresenting anxiety in the
mirror. And I thought that wasreally clever. And then I
realized, okay, we need atutorial because that one is a
nice option to use a splitscreen.
(11:54):
So if you don't have anyone todo the anxiety dance with, you
can split screen and do a danceso you can be dancing and your
anxiety self dances behind youusing a split screen. So I have
that lesson. Or you can do themirror thing where you're in the
mirror and the mirror is doingsomething different, also a
split screen. So the sametutorial done twice. I actually
(12:16):
have two versions of it, onewhere I'm dancing and one where
I'm in the mirror.
So you have two options you canwatch, and it teaches you how to
do either one of these trends.And I will say in the studio,
this is our challenge this week.So I'm hoping that a lot of my
studio members start postingthese split screen videos,
either dancing or doing themirror thing or whatever, and
I'm gonna be sharing a nicemontage of all of their efforts.
(12:39):
So if you want to get in on thestudio for a month and have be
in in the montage, you'll befeatured in one of my videos.
That's gonna be fun.
Or you can just look at thetutorials and carry on with your
bad self and have fun with it. Ilisted in the newsletter what
we're doing in the studio thisweek, so I'm gonna just recap it
here. We're doing editing tipsand CapCut hacks in our live
(13:01):
meeting as well as thequestions, ask me anything
questions. We're also doing amini challenge, which I just
talked about, And I have tipsfor content strategy. We're
gonna talk about contentshortcuts and how to use things
from prior videos to refresh.
The other thing that we're gonnabe doing next week, and I love
this always, is my contentreview session. And this is
(13:22):
where everybody who signs up forthat meeting, that Zoom meeting,
I will go and look at theirpage, give them one thing
they're doing great and onething they can approve improve
on in their content. So I dothese quick little mini audits.
So if you need that, hop inbefore that session, which is
not this coming week, but nextweek. Okay?
So I'll keep you I'll remind youon Friday. Alright. Now let's
(13:45):
talk original content ideas. Woohoo. So the first one is and
Julie Pick comes up with theseand she is inspired by content
she sees and content from mesometimes and whatever.
And this one is inspired by meme because I did some fun
transition videos this week. AndI had a lot of fun because it
was haircut week. Right? So Iknew, like, I wanted to make
(14:05):
some content about how gettingmy hair my hairstyle changed. So
I did a quick one, bing bop,boom, boom, boom, where I did a
bunch of cuts at the salon andthen bam for my final haircut
which was so much fun.
I wanna do more of this. I lovedmaking that video. So you will
see more content like thatcoming from me. And the other
one is I took, a prior kicktransition thing and I used the
(14:27):
beginning of it and I kicked itinto my new haircut. So that was
a fun little bonus of usingsomething from before and
refreshing it for something new.
The key thing about that is alot of times transitions will
require you to have your cameranot moving. Like if you move
your hand in front or something,you want the camera not to move
so the room doesn't move. Butwhen you cover up the lens
(14:49):
completely, do like that and golike I did with this kick, the
room could change. The locationcould change. So it didn't
matter.
It didn't have to match. So itwas a perfect one to pull back
and remake, and I had fun withthat. Idea number two is to ask
your audience a question. Thisis always good because I found
that with one of my recentvideos, the the text on screen I
(15:12):
know is what kept people hangingaround. Because I don't think
anybody would have watched thisvideo except it said new haircut
reveal.
And I think that's what keptpeople around. So that if you
ask a question like, do youwanna see or do you know about
anything that's a question isgonna, for a minute, keep people
hanging around. I mean, you haveto deliver on the promise. So
(15:33):
once I kicked and I revealed myhair, if it wasn't you know,
most people probably boltedafter that. They were like, oh,
okay.
It's fine. But some people mighthave stayed around to see like
my little my little dance movesor whatever. Okay. So getting
your people to stay for that keymoment but then keeping them is
equally as important. So you canask a question but then you want
(15:53):
to make sure you deliver on it.
You can ask your audience toshare an embarrassing story and
then maybe proceed to tell yourown. This prompts your audience
to get engaged but also allowsyou to show some personality
while you're trying to get somesome information out of them and
get some engagement out of them.K. The last thing I'm like
running out of breath. I feellike I just ran a race.
What the heck's going on? Idon't know. If I'm talking too
(16:15):
fast, apologies in advance. Buthere we go. Next, what can you
talk about forever?
This is, think of something thatyou have endless amounts of
knowledge about or backgroundthat one might that might not be
super common for other people,but it's so easy for you. So
let's say you're a person who'sobsessed with bugs or insects or
space or planets or a backgroundin color theory. That's what
(16:38):
Julie picked because, of course,she's artistic. But pick a topic
that you could talk aboutforever and and see if you can
get other people interested init. That's a fun one.
I know I could talk about TikTokforever, but I gotta think of
something else. What's anothertopic I would like to talk about
forever? Jeez. Oh, now I'mpondering. That's a good one.
(17:00):
I'm interested in a lot ofthings, but I'm not I'm not
passionate like about that Icould spend forever talking
about a certain topic. Like,some people love to talk about
if they're on keto. They'regonna talk about being on keto.
And that's like I was thinkingof somebody specific in my life.
That's why I bring that thatexample up.
But there are people who reallylove. Like, my son Tommy loves
to talk about, like, realestate, and he could talk about
(17:21):
real estate for days for days.And, yeah. So I have to think
what's my passion. I could talkabout TikTok and content
creation and production.
Those are my interests. I loverunning. I'm very passionate
about squats as we know from myrecent squat video. If you saw
that. Oh my God.
Alright. Let's get on with it.Carry on, Helen. My tutorial for
(17:43):
today is split screen tutorialappropriately just because I
want it to be handy so that youcan access it for any of the
above things I talked about. Sothat's today's tutorial.
And I'm providing two versions,one where I'm doing a dance with
myself and one where I'm in themirror. So you've got two
options. And I will say in thetutorial, I teach it using
(18:03):
screen recordings from TikTok.But you could record the pieces
in your regular camera to avoidhaving to screen record. So
anything of those two tutorialsthat you see and you go, oh,
that's so much work to do thescreen recording and the
cropping and blah blah blah.
You can skip that and just playthe music on another device and
just record it in your regularcamera. Then you don't have to
(18:23):
do the screen recording. I liketo record in the app with the
music when I'm doing certainthings. I like to just be in it
and feeling it. So that's why Ido it.
But I could play the music on mycomputer or whatever, and I
could do it in a regular in myregular camera to save some
time. I just wanted to say that.Alright. Now, one other thing
(18:45):
that I have coming up this weekI wanna mention, just Friday
night, I am going to beparticipating in a live Zoom
session at 8PM on Facebookbecause this is for the women's
entrepreneur treat retreat inMontego Bay, Jamaica. We are
having a Facebook, a Facebooklive talk about the experts from
(19:05):
the experts.
So there's gonna be a bunch ofus and I'm one of the panel and
I'll be speaking on Fridaynight. I think it's like an hour
long live zoom or so where weeach talk about different, tips
and things. And the otherspeakers are awesome. So if you
have not attended this in thepast, we did one other one and I
know a few people had attendedit, but it's worth a it's worth
a click. It's free.
(19:26):
You can come get some businesstips from some of these other
experts, and I really, reallylike them all. They all have a
lot of valuable information. Sohop on the Zoom. Join us Friday
night at 08:00. You can click onthe link in the newsletter or in
the show notes.
And that is a wrap for today.Got some good musics for you, so
go pick out the musics. Have agreat week. I'll be back on
(19:48):
Friday with a nice strategysession. We're gonna dive deep
into some topic or another.
I haven't picked it yet. Andsometimes we pick them in
advance, but a lot of times I'lljust wait and see what we're
inspired by and Julie will comeup with something. So I'm not
sure, but we're gonna be doingsomething worth coming back for
on Friday. I promise you that.Alright?
Have a have a really good week.Enjoy. I hope it's warm where
(20:09):
you are because it's freezinghere. New York City, Brr. Brr,
brr, brr.
So stay warm and we'll see youon Friday. Bye.
Welcome to the Socialize forecast, Tuesday, March 4. I
feel like I haven't been here ina week, and that's because on
Friday, instead of my regulartype of episode, I did the
session with Grace McCarrick, mycolleague and friend where we
talked about negativity onsocial media. And if you missed
that episode, it's definitelyworth going back to. I have a
feeling that most people wholisten here listen regularly.
(00:22):
But if you missed it forwhatever reason, it's really
worth a listen.
The we we touched on topics thatI didn't even know where it was
gonna go and that's what Ireally love about interviewing
is I really allow theconversation to go wherever it's
supposed to take us. Andalthough I prepare questions, I
don't always stick to thosequestions. I allow the freedom
of wherever the conversation'sgonna take us. And it really
(00:44):
makes for a much betterinterview. Let me tell you that
in my career, I have had theopportunity to sit and listen to
other interviewers at work.
And I think that's where I evenhoned my craft further is when I
would listen to them going totheir list of questions. And
then instead of taking theanswer that was just presented
and then it would lead you toanother topic, the interviewer
(01:05):
just goes back to the list ofquestions and goes to the next
question on the list. But muchmore interesting what it would
have been if they let thefollow-up question be related to
the answer and not a lot ofinterviewers really have that
skill. You you if you reallylisten, you would see that
because I can notice it on TVinterviewers sometimes when they
(01:27):
have an agenda and they're justgonna keep going back to that
point on their list. But some ofthe best content comes out of
allowing the conversation tounfold the way it's supposed to
and listening to the answer,active interviewing, like active
listening when you'reinterviewing someone.
This way, their answer impactsyour next question. So you're
not like stuck to thesequestions on a piece of paper.
(01:49):
That has never been my thing andit has served me well because
I've gotten some really greatmoments out of different talent,
different doctors andinterviewees in my in my days,
on set. And I have learned thatfrom doing it over and over
again and really understandinghow to think and stop and listen
and not feel rushed. There's alot of interviewers who are
(02:12):
always thinking of the nextquestion when the person's
answering and they're not evenlistening to the answer.
That drives me batty. It justmakes me crazy. So if you have
any opportunity to interviewpeople, give that some thought.
It it's much better to allow theinterview to unfold and not feel
so rigid in your question sheet.You can always at the end of
(02:32):
your conversation, you canalways say, oh, let me check my
question sheet and make sure Ididn't miss anything.
And I do that a lot. And whenI'm on a shoot, I'll like have
the conversation and then I go,let me just double check, make
sure I hit, you know, I didn'tmiss anything that I had planned
to ask you. And I don't I thinkthat's a much better way to
operate in either an interviewsituation or a podcast situation
(02:53):
instead of feeling so attachedto this pre planned agenda that
you had. So our conversationreally took a few turns and it
was a whole lot of fun. And Ireally I loved it and I learned
a lot.
And I also was willing to sharea lot about some of my, I don't
know, my insecurities aboutposting sometimes or things that
(03:14):
have affected me and how I'vechanged through my my social
media journey. In the beginning,I used to be much more of a
people pleaser and I used toalways think I have to explain
myself in the comments or preexplain myself on a video if I
thought someone was gonnainterpret something a certain
way and she talked about this aswell that people try to give too
much context because they'retrying to cover their bases. And
(03:36):
you don't have to do that,really. I've learned I've
learned that and I also havelearned that sometimes people
are not gonna like you andthat's also okay. You can't be
liked by everybody.
And me, I struggle with thatbecause I like to make sure
everybody's happy and everybodyfeels welcome. And you know,
sometimes I'm gonna rub somebodythe wrong way just by existing.
At least you find that out thehard way on the Internet. So
(03:57):
that's what I learned in my inmy content experience. And from
my conversation with Grace, wetalked about it in-depth and we
really hit a lot of the topics.
So I enjoyed it a lot. It wasfun. Now, the next thing I
wanted to talk about was how theweeks unfold and sometimes I
think I don't even know what'strending anymore because
sometimes the feed will get soflooded with, let's say, for
(04:19):
example, the Oscars or somewhatever's happening on TV or
some sporting event. And so thenI kind of lose track like what
what's trending and what arepeople watching and what are
people paying attention to. Andwhat I am here to say is that
the trends find me.
You know what? They find mebecause people are always asking
me if it's a trend that is noteasy to do or require some kind
(04:40):
of a special effect or what, youknow, magic, what they think is
like editing magic. They come tome and they'll say, oh, do you
know how this just happened thisweek. Do you know how to do the
anxiety? Can you teach us how todo the anxiety trend?
And I'm like anxiety trend. Andthen it was almost like that
person said it and five minuteslater I was getting it in my
feed. But it prompted me to golook at a video and say, oh,
(05:01):
okay. This is what they wannado. It's done with a split
screen.
Okay. I'll put it on the list.And then I start watching and I
see the trend come up and then Isee it's coming up in two
different ways which we talkabout in the newsletter today.
I'll get to that, I'll get tothat when I when I talk about
the trends. But I find thisfunny because I like to say that
even if there's no trends for meto find, the trends find me.
(05:22):
So I thank you if you are one ofthose people who tags me in
something that you see that'strending. I have the opposite
thing happen where someone willtag me in a very old trend and
the like, it's really, like,been there done that old and
they want me to teach thelesson. And I'm like, you know
what? I that that one is like soyesteryear. I can't even go back
to that trend.
You're gonna have to go searchthat in my page because I taught
(05:43):
it way back when it wastrending. But I do like to keep
current and relevant to what'shappening now. So it's not old
news. I was advise advisingsomeone recently too who had a
private session with me and shewas saying how she wanted to use
this old trend to come back, getback into her content. And I was
like, maybe juice maybe use anew trend.
(06:04):
Like, the only people that aregonna get that trend is the
people who are around in 2020,not the people who are current
and active now on social mediaquite as much. You know? So I
literally advised her to just,like, maybe consider a newer
trend, maybe consider one of theones in the newsletter or
whatever because those are more,more current and they're they're
(06:27):
more relevant now. Whereas Isometimes will do the old trends
too. I like the one that's like,nobody's gonna know.
How will they know? I mean,people know that one from from
back in the day. And sometimes Ilike to bring it back and that's
fine. But it's not an it's not astrategy that I would say to
lean on just to bring back oldtrends. It's sometimes it's fun
(06:47):
to say, oh, I miss this fromback in the day when it was fun
back in the day in 2020.
It sounds like it was twentyyears ago. But I I don't I don't
necessarily think that's a, agreat strategy personally. I
think you gotta stay current andthat's how I roll. Stay relevant
and stay in the now. You canstill look in the in the past
(07:08):
and enjoy it.
Okay. Let's see. What do I havenext? I did put a poll in asking
if anybody would be interestedin a live workshop in New York
City and I'm gonna leave that inthis week just in case you
missed it last time. I justwanna get an idea of how many
people might be interested insomething like this.
There's, a couple of things atplay. I have an upcoming
workshop. I have two workshopsin New Jersey upcoming, and I
(07:30):
will put them in when they'rewhen they're officially
announced. But I have one inLong Beach Island which is gonna
be for one of the nonprofitsdown here, And I have one in New
Jersey that's gonna be in theMaplewood area coming up and
that is gonna be more of a localevent for my son's future place
of employment. So his group homeorganizer has is creating a
(07:54):
business like a cafe where theautistic guys and Down syndrome
guys and every all the residentsin the homes where Jonathan
lives, they're gonna be working.
But they need to fund thingslike kitchen equipment and and
they need staffing and all ofthat. So it is a nonprofit and I
am going to be doing a workshopto help raise money for that and
that will be in Maplewood, NewJersey. So stay tuned for that
(08:16):
announcement and if you're inthat area, I would love to meet
you. I would love for you tocome. It's not gonna be crazy
price.
There'll be a fee to enterbecause all of the proceeds are
gonna go to the cafe andsupporting that nonprofit. So
yay to all of this. I'm sopumped. I am also invited back
to Connecticut for anotherworkshop where I'm gonna do more
(08:36):
of a two hour longer sessionteaching on hands on teaching.
So that's all the news.
And, of course, in the studio,we are progressing, and I'm so
so proud of everyone that thetransitions are getting better.
Everyone's gonna this week,we're gonna focus on split
screen and we're gonna go heavyinto the split screen. I posted
some tutorials, but I'm gonnaactually be teaching more
(08:59):
in-depth lessons inside thestudio and I'm pumped about
that. I'm also gonna be sharingsome tips this week about how to
make use of old content but makeit fresh because there are
sometimes on I I did itrecently. I took an old draft
and I revamped it.
So there's a lot of ways you canbe efficient in your content
creation. And we're gonna betalking about efficiency and
(09:22):
some other tricks this week inthe studio. So if you're
interested and wanna try it fora month, hop on it. There's
always a link in the newsletterand in the show notes. Let's get
into the trends.
Woo hoo. So the first trend is,TikTok of course is applause.
And this is a quick one to startoff your start off your anything
because you can really use thisto show off when you deserve a
huge applause even if it's forsomething as simple as like I
(09:44):
organized my closet, I cleanedout my drawer my my dresser
drawers or, it could besomething more elaborate like
you launched your storefronts oryou launched your Etsy shop or
your website. It can be veryvery simple and it can also be
very announcey. And so I mayactually do that to announce
more about the studio, likesomething like about the studio.
(10:04):
I think that would be a fun one.Nice and easy and nice and
quick. The other one is thisnice lip sync which is so funny.
So use this lip sync to show offsomething that has the
perception of being fun and easyand simple, but maybe it's
actually not. And you can playaround with this one.
I mean, the creator that wefeatured here, it's just so
funny. But it's kinda cool toshow off something that maybe
(10:27):
people have a misconceptionabout. So that is a good one and
a fun one. And then forInstagram, we've got the save me
trend which was trending lastweek on TikTok and now has made
its way over to Instagram prettyquickly. So you're gonna show
off what would save you in thecurrent moment.
So you can browse the examplesthat we have, but it's like what
would take you out of, like, thenightmare you're in or the
(10:47):
situation you're in and make youmake you feel saved. So that's a
nice fun one. And then thesecond, the second Instagram one
begs for a little moreexplanation. So I'm gonna dive
in. So there's this trend calledanxiety.
This is the per the recentlysomeone tagged me in it and
said, oh, can you teach me howto do the anxiety trend? So I'm
like, what's that? I look up thesong and I'm sure the and the
(11:10):
anxiety for a trend is somebodydancing and then someone comes
in behind them and startsdancing like representing your
anxiety is following you. Andit's a funny funny little dance
trend. But this person was like,I wanna know how to like, I need
a tutorial.
I'm like, she cannot be talkingabout this dance trend. So when
I dug a little deeper in theaudio, I found that some people
had done a split screen wherethey were looking in the mirror
(11:32):
at themselves and then themirror and while and they
they're looking, it looks likemirror image. But then all of a
sudden, the mirror image doessomething different and stares
back at them in a way or andrepresenting anxiety in the
mirror. And I thought that wasreally clever. And then I
realized, okay, we need atutorial because that one is a
nice option to use a splitscreen.
(11:54):
So if you don't have anyone todo the anxiety dance with, you
can split screen and do a danceso you can be dancing and your
anxiety self dances behind youusing a split screen. So I have
that lesson. Or you can do themirror thing where you're in the
mirror and the mirror is doingsomething different, also a
split screen. So the sametutorial done twice. I actually
(12:16):
have two versions of it, onewhere I'm dancing and one where
I'm in the mirror.
So you have two options you canwatch, and it teaches you how to
do either one of these trends.And I will say in the studio,
this is our challenge this week.So I'm hoping that a lot of my
studio members start postingthese split screen videos,
either dancing or doing themirror thing or whatever, and
I'm gonna be sharing a nicemontage of all of their efforts.
(12:39):
So if you want to get in on thestudio for a month and have be
in in the montage, you'll befeatured in one of my videos.
That's gonna be fun.
Or you can just look at thetutorials and carry on with your
bad self and have fun with it. Ilisted in the newsletter what
we're doing in the studio thisweek, so I'm gonna just recap it
here. We're doing editing tipsand CapCut hacks in our live
(13:01):
meeting as well as thequestions, ask me anything
questions. We're also doing amini challenge, which I just
talked about, And I have tipsfor content strategy. We're
gonna talk about contentshortcuts and how to use things
from prior videos to refresh.
The other thing that we're gonnabe doing next week, and I love
this always, is my contentreview session. And this is
(13:22):
where everybody who signs up forthat meeting, that Zoom meeting,
I will go and look at theirpage, give them one thing
they're doing great and onething they can approve improve
on in their content. So I dothese quick little mini audits.
So if you need that, hop inbefore that session, which is
not this coming week, but nextweek. Okay?
So I'll keep you I'll remind youon Friday. Alright. Now let's
(13:45):
talk original content ideas. Woohoo. So the first one is and
Julie Pick comes up with theseand she is inspired by content
she sees and content from mesometimes and whatever.
And this one is inspired by meme because I did some fun
transition videos this week. AndI had a lot of fun because it
was haircut week. Right? So Iknew, like, I wanted to make
(14:05):
some content about how gettingmy hair my hairstyle changed. So
I did a quick one, bing bop,boom, boom, boom, where I did a
bunch of cuts at the salon andthen bam for my final haircut
which was so much fun.
I wanna do more of this. I lovedmaking that video. So you will
see more content like thatcoming from me. And the other
one is I took, a prior kicktransition thing and I used the
(14:27):
beginning of it and I kicked itinto my new haircut. So that was
a fun little bonus of usingsomething from before and
refreshing it for something new.
The key thing about that is alot of times transitions will
require you to have your cameranot moving. Like if you move
your hand in front or something,you want the camera not to move
so the room doesn't move. Butwhen you cover up the lens
(14:49):
completely, do like that and golike I did with this kick, the
room could change. The locationcould change. So it didn't
matter.
It didn't have to match. So itwas a perfect one to pull back
and remake, and I had fun withthat. Idea number two is to ask
your audience a question. Thisis always good because I found
that with one of my recentvideos, the the text on screen I
(15:12):
know is what kept people hangingaround. Because I don't think
anybody would have watched thisvideo except it said new haircut
reveal.
And I think that's what keptpeople around. So that if you
ask a question like, do youwanna see or do you know about
anything that's a question isgonna, for a minute, keep people
hanging around. I mean, you haveto deliver on the promise. So
(15:33):
once I kicked and I revealed myhair, if it wasn't you know,
most people probably boltedafter that. They were like, oh,
okay.
It's fine. But some people mighthave stayed around to see like
my little my little dance movesor whatever. Okay. So getting
your people to stay for that keymoment but then keeping them is
equally as important. So you canask a question but then you want
(15:53):
to make sure you deliver on it.
You can ask your audience toshare an embarrassing story and
then maybe proceed to tell yourown. This prompts your audience
to get engaged but also allowsyou to show some personality
while you're trying to get somesome information out of them and
get some engagement out of them.K. The last thing I'm like
running out of breath. I feellike I just ran a race.
What the heck's going on? Idon't know. If I'm talking too
(16:15):
fast, apologies in advance. Buthere we go. Next, what can you
talk about forever?
This is, think of something thatyou have endless amounts of
knowledge about or backgroundthat one might that might not be
super common for other people,but it's so easy for you. So
let's say you're a person who'sobsessed with bugs or insects or
space or planets or a backgroundin color theory. That's what
(16:38):
Julie picked because, of course,she's artistic. But pick a topic
that you could talk aboutforever and and see if you can
get other people interested init. That's a fun one.
I know I could talk about TikTokforever, but I gotta think of
something else. What's anothertopic I would like to talk about
forever? Jeez. Oh, now I'mpondering. That's a good one.
(17:00):
I'm interested in a lot ofthings, but I'm not I'm not
passionate like about that Icould spend forever talking
about a certain topic. Like,some people love to talk about
if they're on keto. They'regonna talk about being on keto.
And that's like I was thinkingof somebody specific in my life.
That's why I bring that thatexample up.
But there are people who reallylove. Like, my son Tommy loves
to talk about, like, realestate, and he could talk about
(17:21):
real estate for days for days.And, yeah. So I have to think
what's my passion. I could talkabout TikTok and content
creation and production.
Those are my interests. I loverunning. I'm very passionate
about squats as we know from myrecent squat video. If you saw
that. Oh my God.
Alright. Let's get on with it.Carry on, Helen. My tutorial for
(17:43):
today is split screen tutorialappropriately just because I
want it to be handy so that youcan access it for any of the
above things I talked about. Sothat's today's tutorial.
And I'm providing two versions,one where I'm doing a dance with
myself and one where I'm in themirror. So you've got two
options. And I will say in thetutorial, I teach it using
(18:03):
screen recordings from TikTok.But you could record the pieces
in your regular camera to avoidhaving to screen record. So
anything of those two tutorialsthat you see and you go, oh,
that's so much work to do thescreen recording and the
cropping and blah blah blah.
You can skip that and just playthe music on another device and
just record it in your regularcamera. Then you don't have to
(18:23):
do the screen recording. I liketo record in the app with the
music when I'm doing certainthings. I like to just be in it
and feeling it. So that's why Ido it.
But I could play the music on mycomputer or whatever, and I
could do it in a regular in myregular camera to save some
time. I just wanted to say that.Alright. Now, one other thing
(18:45):
that I have coming up this weekI wanna mention, just Friday
night, I am going to beparticipating in a live Zoom
session at 8PM on Facebookbecause this is for the women's
entrepreneur treat retreat inMontego Bay, Jamaica. We are
having a Facebook, a Facebooklive talk about the experts from
(19:05):
the experts.
So there's gonna be a bunch ofus and I'm one of the panel and
I'll be speaking on Fridaynight. I think it's like an hour
long live zoom or so where weeach talk about different, tips
and things. And the otherspeakers are awesome. So if you
have not attended this in thepast, we did one other one and I
know a few people had attendedit, but it's worth a it's worth
a click. It's free.
(19:26):
You can come get some businesstips from some of these other
experts, and I really, reallylike them all. They all have a
lot of valuable information. Sohop on the Zoom. Join us Friday
night at 08:00. You can click onthe link in the newsletter or in
the show notes.
And that is a wrap for today.Got some good musics for you, so
go pick out the musics. Have agreat week. I'll be back on
(19:48):
Friday with a nice strategysession. We're gonna dive deep
into some topic or another.
I haven't picked it yet. Andsometimes we pick them in
advance, but a lot of times I'lljust wait and see what we're
inspired by and Julie will comeup with something. So I'm not
sure, but we're gonna be doingsomething worth coming back for
on Friday. I promise you that.Alright?
Have a have a really good week.Enjoy. I hope it's warm where
(20:09):
you are because it's freezinghere. New York City, Brr. Brr,
brr, brr.
So stay warm and we'll see youon Friday. Bye.
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