September 25, 2025 • 26 mins
Intro & Unsponsored By
Helen kicks off with her “Unsponsored By” segment, introducing Pistache, an Italian linen brand she recently discovered and loves for its breathable, versatile pieces.
Guest Spotlight
Helen welcomes her friend and colleague Elysha Lenkin, a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerfully in their lives by aligning style with confidence and attitude.
The FREE Style Evolution Sign up HERE!
Main Discussion – Camera Ready Mindset
· Camera ready is an attitude: Being prepared for opportunities, whether a Zoom call or a surprise video.
· Physical + energy: Clothing choices matter, but so does the confidence and presence they give you.
· Authentic casual vs. sloppy casual: Intentional styling doesn’t have to mean “perfect,” just thoughtful.
Practical Styling Tips
· Creative Brief: Define your go-to colors, styles, and silhouettes that reflect your brand.
· Colors: Choose tones that complement your complexion. Teal is a universally flattering color.
· Patterns: Keep prints simple and non-distracting for video.
· Accessories & Balance: Use the “point system” to guide accessorizing. Avoid overloading; balance statement pieces.
· Belts & Shape: Belts can add shape and polish, even if you’ve avoided them before.
· Test on Camera: Mirrors can be deceiving—always snap a selfie or video test to see how an outfit really plays on screen.
Personal Stories & Lessons
Helen and Elysha share experiences from commercial sets and personal shopping trips, highlighting how intentional styling elevates presence, confidence, and even shifts self-perception.
Event Highlight – The Style Evolution
Elysha introduces her free upcoming virtual event: The Style Evolution.
· Runs October 6–10 with 13 experts across fashion, lifestyle, wellness, photography, and more.
· Daily video interviews (about 25 minutes each) available for 48 hours.
· Includes live Q&As and community discussion in a Facebook group.
SIGN UP for the FREE STYLE EVOLUTION HERE!
Takeaway
Being camera ready is about intention, confidence, and energy. A few mindful choices in clothing and styling can help you show up authentically and powerfully—on social media and in life.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to the social media podcast. Happy Friday.
Before I bring in a specialguest today, because I do have a
guest on board for today'sepisode. I'm so excited to bring
her in. But before I get intoit, I know that a lot of you
listen to this, and everyFriday, I look forward to my
unsponsored by segment.
So I didn't want to leave it offthe episode, and I'm gonna kick
(00:20):
it off right now with one thingthat is related to the topic
today. And we are talking aboutbeing camera ready and fashion
on camera. That's the topic fortoday. So with that being said,
I want to share a brand I justcame upon by accident this
weekend in a little boutique,and I think I might be obsessed
already because they have a lotof linen style clothes. I'm
(00:43):
gonna hold one up.
Got this linen white jacket, andit's short sleeve. So it's one
of these things that you canwear, let's say and it's very
flowy. It could be worn over askirt, over jeans, over a cute
shirt like this, and it willprovide a little bit of that
cozy warmth if you're out in anoutdoor restaurant, for example,
if you're on vacation and youdon't know what the weather is
(01:05):
going to be like. Wink. Wink.
Nod. Nod. Because I have avacation coming up. And I love
that it's linen. That's what gotme because it's breathable, and
so it's not, a sweater whereyou're gonna feel, like, sweaty
and hot, but you are gonna feelcomfort if you're chilly.
The brand is Pistach. Pistachlike pistachio, but without the
(01:25):
I o at the end. P I s t a c h e,and it's made in Italy. I
noticed that in Italy, they do alot of linen because when I was
in Italy last time, I boughtsome linen pieces. So love it.
I just wanted to share. I got adress. This is the dress from
the same brand. It's a littlejumper dress and a long to
almost to the floor. So I am anew fan of Pistache.
(01:47):
If you can find it, I got it ata little boutique, and that is
my unsponsored buy post fortoday. And now I'm going to
bring in my guests. So let's go.Okay. Here we go.
I am welcoming in my dear friendand also colleague, of course,
personal stylist Alicia Lenkin.And her, I love this about her
(02:08):
bio. It says what she does inthe very first line, and it
makes me wanna rethink my bio,Alicia. So welcome in. I'm gonna
read your bio.
You ready? Not reading it all.But Alicia Lenkin helps midlife
women show up more powerfully intheir lives. I can't even tell
you what that said to me when Iread it because it was not just
like she's a stylist. She hasthirty years of experience in
(02:28):
the fashion industry.
She's been in TV commercialsets. She's does personal
styling. She has this dynamicapproach, guiding women to make
confident style. All thosethings are part of it, but it
wrapped into this one line aboutwhat the end result is. So bravo
to you, girlfriend.
Welcome in.
Elysha (02:44):
Yay. Thank you so much for having me. I love joining
you. I love when we get togetherand just talk
Helen (02:52):
the talk. So happy you're here. Okay, Alicia. So, we're
going to talk today about beingcamera ready on social media and
this is so important because asyou know, I often use that
phrase like I'm always cameraready because I had a situation
once where one of my Zoommeetings, I didn't realize it
was supposed to start at noonbecause on my calendar, it said
2PM but when Julie was textingme, mom, wait, we're waiting for
(03:14):
you on the Zoom and I was like,oh my god. Thank god I was
already camera ready.
So, I think it's important forus to think of our day when we
wake up to be camera ready. Tellus why does being camera ready
matter? And you can go back tohow you one time contacted me
about something and you werelike, oh, by the way, be you
know, we're gonna record video.So, tell me that story and then
(03:36):
tell me why it matters in lifein general.
Elysha (03:39):
Okay. First and foremost, camera ready is an
attitude that I know youdefinitely embody this attitude.
I remember when we werescheduling the interview for the
style evolution and I said, Oh,and by the way, we're gonna be
recording, so be camera ready.And then your response was just
so simple. You said, I'm alwayscamera ready.
And I, yeah, you are cameraready.
Helen (03:59):
True fact, true Camera
Elysha (04:00):
ready is an attitude. It is about always being ready for
whatever comes your way. Nowthere is the physical tangible
component of that which has todo with styling and clothing and
all the physical parts of yourappearance. And then there is
the attitude that I am going tobe ready. I remember with
working with my clients when abunch of them went remote, they
(04:20):
went online and they they justweren't used to what that was
like to work online and gettingtheir outfits together just felt
like a big huge hurdle for thembecause they're like, oh, I'm
only gonna be at home.
So they would just put on a top,maybe a pair of earrings. And I
said, no, you always wanna becamera ready because you never
know. Just like what you weresaying.
Helen (04:39):
You never know.
Elysha (04:40):
The meeting might get moved up. You never know who's
gonna be knocking on your door.Remember very specifically, one
of my clients told me that itwas the UPS guy knocking on the
Helen (04:50):
door but still
Elysha (04:51):
she was camera ready. It is an energy, it is an attitude.
Helen (04:55):
It is an energy.
Elysha (04:56):
Show up differently, you feel differently when you've
taken that time to put yourselftogether in a way that feels
ready for anything.
Helen (05:04):
Yes, I love it. And I wanna just add because for you
as a stylist, you have an eye.So you, of course, can pick out
the things and become ready. Forme, as a normal human who
doesn't even I mean, maybe nevereven had a secure sense of
style. But for me, it's likelooking intentional doesn't have
to mean it's perfect, but it itmeans that you gave it a minute
(05:25):
of thought.
And you because of it, you'rebuilding trust because you're
not necessarily, putting on ashow. Like, you're you're not
dressing to perform on stage.You're dressing to exude
yourself. And I think that's thedifference with social media
camera ready versus going to onstage to make a presentation
(05:46):
camera ready. Would you agreethat there's a difference
between those two things?
Elysha (05:50):
Well, social media is going to be more about a slice
of your real life. Correct? Andthen when you're doing a
presentation or a speechsomewhere Right. That is
actually performing on a stage.So there is a there is a
difference with that.
Helen (06:04):
There is. So and when I think about something as simple
as, like, what am I gonna wear?Because I'm gonna record some
videos today. We'll talk aboutwhat the specific tips are. But,
before we dive into that, Iwanna say authentic casual
versus sloppy casual, likelooking like you purposely don't
give a crap is a totallydifferent thing unless that's
what you're going for.
(06:24):
You know what I mean? Right?
Elysha (06:26):
I mean so the way that I explain this to my clients is
that, you know, it it beingcomfortable in your clothing is
a baseline. I want all my myclients to feel comfortable in
their clothing. There is adifference, however, in feeling
comfortable as in you're justlying on the couch, like you're
sick at the end of the dayrelaxing and feeling comfortable
(06:46):
and confident in your skin. Sowhen you're putting your outfit
together, you're beingintentional, you're thinking
about what you're gonna wear,how you wanna feel. Of course,
you wanna be comfortable.
But is this about gettinghorizontal on your couch or is
this about being camera readyand being out in your day?
Helen (07:01):
Exactly. Exactly. So let me just talk about one of my
tips, and this is something Ilearned from you, of course,
because I've been on commercialsets with Alicia just for some
background. We've worked onSensodyne shoots since, oh my
gosh, I don't know, 2016 or somecrazy amount of time, maybe even
before that.
Elysha (07:17):
I think it's longer. It's been over a decade. Like,
fifteen years easily.
Helen (07:20):
Right? Okay. So we've worked together for a long time.
So I like to think that I haveelevated my style just from
being around you, being aroundsets, being around the choices
that get made for on camera. AndI picked it up along the way.
So when I started recordingcontent, I wasn't always
shopping for clothes that weregood for on camera. I'd shop for
something maybe it was a loudbit bright pattern because
(07:41):
that's like I wanted to make astatement that day. But then I
put that on and I get in frontof the camera and I'm like, oh,
dear god. This is loud andobnoxious. So what I have
learned from shoots is on cameracan mean not a crazy busy
pattern, solid, more flatteringtones, more like, if it is a
pattern, I'm looking at whatyou're wearing now.
Well, look at what I'm wearingnow. We both have a pattern, but
(08:02):
it's not a pattern that'sdistracting from our visual our
our face and our presentation.So mine is complimentary. Yours
is complimentary. Your necklinesuits you.
You have like enough necklaces.Everything that that we we do,
it's gotta be more simple. Atleast this is what I've learned
over the years. So talk to meabout how you how'd you come up
(08:22):
with that? Because you I learnedit from you.
Elysha (08:25):
Yeah. So when we work on shoots, as you know, there is a
creative brief. It is veryspecific, it is very detailed
about how we want our actors,how we want our talent, our
models to look. So this has todo with colors, this has to do
with styling details,silhouettes, and all of that. I
suggest that everyone come upwith a creative brief for their
brand or for their daily lifeand how they want their style to
(08:48):
be.
So define what are the colorsthat make you look vibrant? What
are the styles? What are thesilhouettes? Now when we're
going on camera, yes, you dowanna be more mindful about how
you pair these things. So thereare some there are some hard
fast rules that that people liketo follow, right?
So wearing brighter colors orkeeping the patterns very simple
(09:11):
and sparse, right? So you can,when I say a sparse pattern, I
mean there's more background,right? They're not so close
together. So these are just hardand fast guidelines for you to
follow. However, once you startgetting really comfortable and
confident in your, excuse me, inyour own creative brief, then
you start to feel more excitedto play or bend these rules a
(09:34):
little bit, right?
So I have a very busy backgroundgoing on here in my office,
right? It's this beautifulfloral pattern.
Helen (09:41):
Mine is the opposite.
Elysha (09:42):
Yeah, so does this mean that I can't wear prints? Not
for me because I'm veryconfident in my styling choices.
So I will continue to, I loveprints. So I will wear prints. I
will be mindful about whatprints I put on with this
background because I don't wantit to become so distracting that
everybody is looking and andthey don't know where to focus.
(10:02):
So this is this is important isyou wanna have the focus be on
you. You do not want yourstyling and your wardrobe unless
listen, unless you're doingfashion for fashion's sake, that
is a very different thing.Right? When you're in the
artistry of fashion, then, ofcourse, maybe you want your
strong silhouettes and yourstrong fashion choices to be the
conversation starter. But for myclients and for me, I always
(10:25):
want them to be the focus of theframe.
Helen (10:28):
Amazing. I I really never thought about I've had on so
many Zoom calls with you forwork, and I've never really been
distracted by the pattern onpattern. It didn't even occur to
me. And some that's me I wouldprobably be more, oh, I have
this gray background. Ishouldn't wear an
uncomplimentary whatever.
I would probably overthink that.So I'm you've just opened up a
new door for me to to rethinkthat. But this creative brief
(10:51):
idea, okay, that's kind of mindblowing. And I think by
accident, I have my own creativebrief by accident. I think that
you're talking about it, so I'mlike, oh, yeah.
I tend to go with colors that Iknow complement my my tone,
which I have come to concludeare in the blue tones. I don't
really look good in pinks andreds as much. You can wear red
really strong, and it looksgreat on you, but it doesn't
(11:13):
work for me. So how is it easyfor someone to figure out what
colors don't don't work forthem? Is that something that
you've studied?
Like, just give me a littleinsight. We've never talked
about this before, and it's noton our list of things to talk
about. So sorry to throw you acurveball.
Elysha (11:25):
But No. This is listen. Throw me area, baby. Throw the
curveballs. I am ready.
This. Yeah, no, this is mywheelhouse. This is what I do
and I think about these thingsall the time. I'm working with a
client right now. We're justgetting started and the first
thing I do is I'm gonna give hera color palette.
The color palette is going to bespecific colors that are right
(11:46):
for her hair, her skin, and hereyes. Okay? So it all has to do
with your complexion. Right?What is your complexion?
What color are your eyes? Whatcolor is your hair? And then
you're gonna get, you're gonnahave very specific colors that
highlight you. They complimentyou. They make you feel more
vibrant.
For me, listen,
Helen (12:07):
is It does it for you.
Elysha (12:08):
Red is, I'm not wearing it right now. I'm sort of at the
end of my laundry week rightnow.
Helen (12:13):
You had limited had choices. To
Elysha (12:16):
go into something a little different. I love this.
It's a dress actually. I feelreally good in it. I love the
dress too.
That's But not red. Red is mypower color. I love red. I will
always wear red. It always makesme feel good.
Right? You know what looksreally horrible on me is like a
really dusty rose pink, which issuch a beautiful color. I love
that color so much when I see iton a roll.
Helen (12:37):
Surprises me that it wouldn't look good on you.
Elysha (12:38):
It does. It it washes me out.
Helen (12:41):
Yeah. Can't wear that. Can't wear that color either.
Now you know what's what'sinteresting for me? I as soon as
you said your power color, mineis teal.
So it's not even this. But whenI wear it, I have one teal
dress, and I every time I wearthat in a video, I have people
in the comments. So how did Ifind my color? Probably from the
comments on TikTok. I don'tknow.
Because I would have people thatcommented and said, oh, that
(13:03):
color looks great on you. I'mlike, I gotta wear more of this
color. So the teal area of theblues is a really good color for
me. I Because my eyes are hazel.Go ahead.
Elysha (13:11):
I have to share a hot tip about teal and that is that
teal is a color that actuallylooks really good on most
people. That is one of thecolors that looks really good.
Yeah, it really does. It's agreat, it's a beautiful color.
I'm encouraging everybody who'slistening to to give it a try.
Helen (13:28):
Try teal. I should have brought my teal dress in for
this and then I would show butreally it does it does really
work. So I love teal. Alright.The other thing that I think you
have taught me also, I like thatwe're having lessons I've
learned from Alicia.
This is what this is turninginto but about accessorizing and
picking a piece that catchesyour eye but not over
accessorizing. So you mightthink, I have to have really
(13:49):
statement earrings. I've gottahave a really statement
necklace. I've gotta have a ascarf, all the things. So what
have you taught me aboutaccessorizing and belts and all
the things?
Talk to me.
Elysha (13:59):
First of all, I love a belt. I I love
Helen (14:01):
I know you do.
Elysha (14:02):
A cool belt. I love it for most women. Okay? So if you
have not ever tried a belt, ifyou think you can't wear a belt
Helen (14:09):
I always thought I couldn't. You did. It's And I
you changed me.
Elysha (14:13):
Because belts are really fun. You can they just add so
much to an outfit just as theaccessory with the detailing of
the belt and also they showshape. Right? They show shape.
Helen (14:24):
Which always was a negative in my book, so.
Elysha (14:27):
But you're a changed woman.
Helen (14:28):
I'm changed woman. Thank you, Alicia.
Elysha (14:30):
Yeah. I love it. So, when we think about
accessorizing, you know, it goesback to that conversation
starter, right? So remember onceI was watching this, it was a
Netflix special with BreneBrown. It was a long time ago,
maybe five years ago orsomething.
And she was wearing these hugefeather earrings next to her
face. She had a full blackoutfit and these huge feather
(14:51):
earrings and I just kept staringat those earrings and I was
like, it was very distracting tome that she wore these huge
feather earrings. So listen,again this is
Helen (15:01):
all- But did she have other things that were, were
they fighting with somethingelse on her?
Elysha (15:04):
No, it was just that it was just such a big thing next
to her face that I found it tobe very distracting.
Interesting. That's what Inoticed. Yeah, but yeah, you
wanna think about, again, youwant the focus to be on you.
There is a little point systemthat you can use if you wanna
put your outfits together withyour accessories.
Helen (15:24):
Let's learn the point system right now.
Elysha (15:26):
The point system is very straightforward and people tend
to love it because it's so basicand so everybody can do it. So
each of your pieces would be onepoint.
Helen (15:35):
Okay.
Elysha (15:36):
And then if you have any sort of statement on that piece,
then it gets two points. Okay?For example, have on a dress,
but my dress has a print. Sothat's gonna be two points. I've
got on a pile of necklaces here.
So that's gonna be another twopoints. Right? I do have on
these little sparkly danglyearrings. These are gonna get
another point, right? So we'vegot two, four, we've got five
(15:58):
points right here.
So five points, I think for azoom where you're just shooting
this, that could be a goodnumber. Now when we're gonna
pull back, we're gonna add myshoes into the mix. Right? So
you wanna get you have to findyour own unique number. This is
what I do with my clients is Ihelp them dial in on how many
points their outfit should equalfor their style.
(16:18):
Because if you're morestatement, if you're more
maximal, then you're gonna behigher up. If you're simple, you
if you're simple, you just wannabe careful that you don't slide
into boring and basic. And byhaving, like, a four, like, a
four point outfit,
Helen (16:31):
that's just god. I'm gonna count points. I I I think
of it differently, and I'm soglad to, like, think about
points now because I'll think ifI have little earrings, then,
yes, I can wear a necklace. Andif I have big earrings, I tend
to avoid the necklace, and I dosomething more like a belt. I
focus more on, like, a differentareas that I'm not doing
earrings, necklace, and belt.
Like, I think that I think it'sjust an innate thing that I
(16:54):
picked up probably fromlistening to you, but not having
if I wear big earrings and Itend to eliminate the necklace
and I just go with somethingelse in another area. Would that
be And
Elysha (17:02):
I and I agree with that a 100%. You know, when we have
our hair pulled back, right,sometimes it could be really
beautiful and striking to haveon some bold earrings. So your
hair back, bold earrings, cleanneck. I love that.
Helen (17:14):
Right.
Elysha (17:14):
Balance. Because you always wanna find balance in
your outfit. This is key. Thisis a key point that every outfit
needs is it has to be balanced.So thinking about that.
So a lot of times, yeah, losethe necklace, use the strong
earrings. I agree with that aswell.
Helen (17:31):
Okay. Now I'm gonna talk about this one thing that I have
been doing that I I never did inmy life until I became a content
creator. Okay? I always now,when I get a new outfit or
whatever, I come home, I set upmy camera, and I look at what it
looks like in on camera. WhenI'm in a dressing room, a lot of
(17:51):
times, I will look at myself inthe mirror and go, oh, I love
this.
And then I go, let me just takea picture of it. And it's, I
will look at myself in themirror, take a picture. Mirror,
I love it. Phone, oh my god. Ihate it.
Literally, Lisha, I'm not evenkidding. I did it this weekend.
I had this cute little dress. Iwas like, oh, I'm gonna buy a
little something for my vacationcoming up. I put this thing on,
(18:11):
and I went, first of all, in themirror, I thought, oh, cute
because I'm envisioning maybe myyounger self, maybe my former
body self, whatever.
I'm I'm envisioning me because Isee myself one way. But when I
put myself on the camera, itlooked like a weird kind of moo
moo something going on. I waslike, what the hell? How could I
think it looks okay here? Andtwo seconds later, snap a photo.
(18:35):
What can you explain that to me?
Elysha (18:37):
Number one, maybe it needed a belt. Maybe it needed a
little shape, number one. Butno, I this is exactly what I do.
This is exactly what my clientsdo. Crazy.
I go shopping. I take picturesof everything and then I take
all the stuff and I leave thefitting room and then I go look
at my photos and I make mydecisions based on the photos
that I've taken working with myclients because I work with my
(18:59):
clients all over the world,right? We work virtually
together. So it is all aboutlooking at the pictures because
this has to do with the waywe're seeing ourselves and the
way other people are seeingourselves. Right?
So it really is way moreobjective when you look at a
photo. And I think the selfie isan incredible tool for personal
style to help you makedecisions.
Helen (19:19):
It's crazy how it has changed the game for me. I will
try on outfits. I won't just trythem on. I set up a camera on a
tripod. I look in the mirror.
I go in. I do, like, I use thetimer, and I take a photo. I
literally do this all the time.And I think that has come from
being a content creator becauseI'm like, I think this looks
good. And then I go to set up mycamera, and I'm like, oh my god,
this is too busy or it lookscrazy or it doesn't, this color
(19:41):
doesn't suit me.
So, this tool, if anybody takesaway anything today, it's like
objectively see yourself. Youtaught, you took me shopping
once. We were shopping for awedding and I and you gave me a
dress to try and I went, oh god,no, Alicia. Remember?
Elysha (19:58):
Oh, yes. I remember the details
Helen (20:01):
of it. Explain.
Elysha (20:02):
Yeah. Explain. Okay. So, we were we okay. So, we were in
we met up in Soho.
We walked into a store and Iright away, I beelined, I saw
this green dress and it was kindof slinky and it had no sleeves
and I held it up and I was likehere and you're like,
Helen (20:17):
that's a good face because it's true,
Elysha (20:20):
I don't know and I was like, just take it in, you can
take it off, just go, So you didit, you go in and then you come
out. And I love this moment somuch because then you come out,
you look at me and I'm like,huge smile. And then you look at
yourself. And then I start tosee you, you're like seeing
yourself a little differentlooking at the mirror, you're
starting to see yourself the wayI'm seeing you.
Helen (20:41):
You took a picture of me when I came
Elysha (20:43):
photo of you. Yeah. Of course.
Helen (20:44):
And yes. Of course. Because that's what you do. So
you took the picture and thenshowed me the picture. You did
this thing where you were like,what do you mean?
Look at this. And I'm like,because I couldn't see myself
the way you were seeing me.
Elysha (20:56):
You started to see yourself the way I was seeing
you, and then this is the bestpart. So you saw yourself the
way I saw you, which lookedgorgeous, and the color was
perfect for you and the fit andeverything. And then you go to
the wedding. Oh, no. But thenyou're like
Helen (21:11):
Yes. Yes.
Elysha (21:12):
I'm gonna need to
Helen (21:12):
get little jacket.
Elysha (21:13):
Thing to cover my arms just in case. I was like, okay.
Fine. So you did. And then thenyou come back from the wedding.
You're like, oh, I got rid ofthat jacket. I was on the dance
floor the entire night. So thatjust goes to show, right? The
work that I do, and this goesback to my bio, it's like the
work that I do sure it is usingthe clothes to get you to that
place where you're showing upmore powerfully in your life,
(21:35):
which you fully fully embodiedat the wedding on the dance
floor, you became a model and aninspiration for everybody, the
energy, you bring this energy tothe room, you lift the energy in
the room, and then everyone,it's contagious.
Helen (21:49):
Oh my god. I love it. I I love that's like a story that's
always gonna stay with me. Know?You.
Things were so, pivotal, andthat was one of them. So thank
you for that. I also I seemyself at times the way you see
me better now, and that's a goodthing because I have the No,
stylus seal of
Elysha (22:06):
it's a practice, and that's the thing is you've had
more and more exposure to it, soit becomes, there becomes less
friction, right? It becomeseasier to access. Yes. You know?
Well, like, what would Alicia Iknow you've said this.
You're like, well, what wouldAlicia think? And he Yeah. What
would Alicia do here? Right?Stylist seal of approval.
Helen (22:23):
I know. I love it. And I think social media in general
has helped us. At least it'shelped me to be more forgiving
of myself because I I think, oh,this everyone's gonna make a
comment about this about me andthen the comments nobody's
noticing that about me. So I'monly noticing that.
So it has changed a lot of my, Iguess, my whole psyche about my
(22:45):
body, I suppose. But I thinkthat we all can use this as an
example. So to recap today, theidea of making a creative brief
understanding what your brandand your niche I said brand like
a Jersey girl. But you're that'sso funny since as I hear it. But
your brand is like, what yourniche is about, what your colors
(23:06):
are.
Keep it simple. Keep itintentional, and to test it on
camera, which I think is a hugetakeaway. So now I want you to
tell me I I know we've beentalking about the whole style
thing. You have a big eventcoming up. It's free.
That's why I wanna say that upfront. We are not trying to sell
you anything at the end of thisvideo. This is purely like you
(23:27):
can learn about your style.Alicia, you're gonna tell us now
about the style evolution, whichis a free event. I'm so excited
to be a part of it with, I thinkyou said, 13 other experts in
different areas.
So are they all fashion experts,or are they a variety walk of
life? Like, what type of expertsdo you have in the style
evolution? And then tell me alittle bit more about the
(23:49):
details.
Elysha (23:49):
Yeah. So the way I see style, yes, it's your clothes.
It is the tangible, practicalaspect of your clothing and your
wardrobe, and also it's yourattitude. It's who you are. It's
how you move through the world.
It's the way you feel. It's theway you make others feel. So I
have invited these otherexperts. There's 13 of us total
and each one is contributingtheir unique perspective on how
(24:13):
to help you align who you arewith how you show up. So you
move through your life feelingenergized from the inside out.
Who are these other experts?Well, there is some there's
other stylists. We've got afashion designer. There's also a
weight loss expert. There isalso a career expert.
We've got some 50 plus over 50age, 50 influencers. We have
(24:38):
sustainability in fashion. Wehave a photographer is gonna be
there. So the idea is this aboutaging, it's about image and it's
about self expression. So that'sreally what this whole thing is
about, and I'm so excited thatyou're a part of it.
Helen (24:52):
I know. I'm so I'm honored to be among among all
these experts that you havehere. So that is gonna be a a
major win because no cost comeand listen to each one of the
interviews. I think you canlisten on your own time. So if
you're not available at the timeof the of the thing, they they
drop as individual recordedinterviews.
Right?
Elysha (25:09):
Correct. They they drop. So October 6 is the first day,
so it's a Monday through Friday,and the interviews will drop.
There's gonna be about three aday and you'll have forty eight
hours to watch the interviewsand to really zone in on which
ones are gonna be best for you.
Helen (25:27):
Great. So don't freak out and think, oh my god. It's gonna
be like I have to have acommitment every evening to
listen to something. No. Thereare some live events that are
coming in the Facebook groupYes.
As well, and I'm gonna attendone of those with you so we
could do some q and a, and it'sgonna be a lot of fun. I love a
good live.
Elysha (25:41):
Yes. There's the community. So there's the
interviews. The interviews areall about twenty five minutes
each. So it's not a hugecommitment.
You could just listen as you'redriving or doing dishes or you
can watch their video. You know,with style, I felt it was
important to have a visualcomponent to it. K. But the
Facebook group is gonna beamazing. You're gonna come in
there.
Other experts are gonna becoming in and joining So it's
(26:03):
gonna be a lot of fun.
Helen (26:04):
Okay. So there is a link in the show notes here. There's
a link in the YouTube. If you'rewatching this on YouTube and
there is a link in thenewsletter. So, get on this.
Just be able to learn fromexperts and elevate your style
and it's so easy with just somesimple things that that simple
changes even. Thank you, Alicia.Thanks for being here today. As
always, such a good time. Funseeing you on set last week.
(26:27):
And Yeah. I'm losing my voicefrom being on set last week.
Elysha (26:30):
You were using your voice a lot as
Helen (26:32):
you were directing
Elysha (26:33):
directing the TV commercial.
Helen (26:35):
Yes. We had a good time, though. Alright. Good seeing
you, love. Let's have lunchsoon.
Elysha (26:40):
Yes. Definitely. Alright. Bye.
Welcome to the social media podcast. Happy Friday.
Before I bring in a specialguest today, because I do have a
guest on board for today'sepisode. I'm so excited to bring
her in. But before I get intoit, I know that a lot of you
listen to this, and everyFriday, I look forward to my
unsponsored by segment.
So I didn't want to leave it offthe episode, and I'm gonna kick
(00:20):
it off right now with one thingthat is related to the topic
today. And we are talking aboutbeing camera ready and fashion
on camera. That's the topic fortoday. So with that being said,
I want to share a brand I justcame upon by accident this
weekend in a little boutique,and I think I might be obsessed
already because they have a lotof linen style clothes. I'm
(00:43):
gonna hold one up.
Got this linen white jacket, andit's short sleeve. So it's one
of these things that you canwear, let's say and it's very
flowy. It could be worn over askirt, over jeans, over a cute
shirt like this, and it willprovide a little bit of that
cozy warmth if you're out in anoutdoor restaurant, for example,
if you're on vacation and youdon't know what the weather is
(01:05):
going to be like. Wink. Wink.
Nod. Nod. Because I have avacation coming up. And I love
that it's linen. That's what gotme because it's breathable, and
so it's not, a sweater whereyou're gonna feel, like, sweaty
and hot, but you are gonna feelcomfort if you're chilly.
The brand is Pistach. Pistachlike pistachio, but without the
(01:25):
I o at the end. P I s t a c h e,and it's made in Italy. I
noticed that in Italy, they do alot of linen because when I was
in Italy last time, I boughtsome linen pieces. So love it.
I just wanted to share. I got adress. This is the dress from
the same brand. It's a littlejumper dress and a long to
almost to the floor. So I am anew fan of Pistache.
(01:47):
If you can find it, I got it ata little boutique, and that is
my unsponsored buy post fortoday. And now I'm going to
bring in my guests. So let's go.Okay. Here we go.
I am welcoming in my dear friendand also colleague, of course,
personal stylist Alicia Lenkin.And her, I love this about her
(02:08):
bio. It says what she does inthe very first line, and it
makes me wanna rethink my bio,Alicia. So welcome in. I'm gonna
read your bio.
You ready? Not reading it all.But Alicia Lenkin helps midlife
women show up more powerfully intheir lives. I can't even tell
you what that said to me when Iread it because it was not just
like she's a stylist. She hasthirty years of experience in
(02:28):
the fashion industry.
She's been in TV commercialsets. She's does personal
styling. She has this dynamicapproach, guiding women to make
confident style. All thosethings are part of it, but it
wrapped into this one line aboutwhat the end result is. So bravo
to you, girlfriend.
Welcome in.
Elysha (02:44):
Yay. Thank you so much for having me. I love joining
you. I love when we get togetherand just talk
Helen (02:52):
the talk. So happy you're here. Okay, Alicia. So, we're
going to talk today about beingcamera ready on social media and
this is so important because asyou know, I often use that
phrase like I'm always cameraready because I had a situation
once where one of my Zoommeetings, I didn't realize it
was supposed to start at noonbecause on my calendar, it said
2PM but when Julie was textingme, mom, wait, we're waiting for
(03:14):
you on the Zoom and I was like,oh my god. Thank god I was
already camera ready.
So, I think it's important forus to think of our day when we
wake up to be camera ready. Tellus why does being camera ready
matter? And you can go back tohow you one time contacted me
about something and you werelike, oh, by the way, be you
know, we're gonna record video.So, tell me that story and then
(03:36):
tell me why it matters in lifein general.
Elysha (03:39):
Okay. First and foremost, camera ready is an
attitude that I know youdefinitely embody this attitude.
I remember when we werescheduling the interview for the
style evolution and I said, Oh,and by the way, we're gonna be
recording, so be camera ready.And then your response was just
so simple. You said, I'm alwayscamera ready.
And I, yeah, you are cameraready.
Helen (03:59):
True fact, true Camera
Elysha (04:00):
ready is an attitude. It is about always being ready for
whatever comes your way. Nowthere is the physical tangible
component of that which has todo with styling and clothing and
all the physical parts of yourappearance. And then there is
the attitude that I am going tobe ready. I remember with
working with my clients when abunch of them went remote, they
(04:20):
went online and they they justweren't used to what that was
like to work online and gettingtheir outfits together just felt
like a big huge hurdle for thembecause they're like, oh, I'm
only gonna be at home.
So they would just put on a top,maybe a pair of earrings. And I
said, no, you always wanna becamera ready because you never
know. Just like what you weresaying.
Helen (04:39):
You never know.
Elysha (04:40):
The meeting might get moved up. You never know who's
gonna be knocking on your door.Remember very specifically, one
of my clients told me that itwas the UPS guy knocking on the
Helen (04:50):
door but still
Elysha (04:51):
she was camera ready. It is an energy, it is an attitude.
Helen (04:55):
It is an energy.
Elysha (04:56):
Show up differently, you feel differently when you've
taken that time to put yourselftogether in a way that feels
ready for anything.
Helen (05:04):
Yes, I love it. And I wanna just add because for you
as a stylist, you have an eye.So you, of course, can pick out
the things and become ready. Forme, as a normal human who
doesn't even I mean, maybe nevereven had a secure sense of
style. But for me, it's likelooking intentional doesn't have
to mean it's perfect, but it itmeans that you gave it a minute
(05:25):
of thought.
And you because of it, you'rebuilding trust because you're
not necessarily, putting on ashow. Like, you're you're not
dressing to perform on stage.You're dressing to exude
yourself. And I think that's thedifference with social media
camera ready versus going to onstage to make a presentation
(05:46):
camera ready. Would you agreethat there's a difference
between those two things?
Elysha (05:50):
Well, social media is going to be more about a slice
of your real life. Correct? Andthen when you're doing a
presentation or a speechsomewhere Right. That is
actually performing on a stage.So there is a there is a
difference with that.
Helen (06:04):
There is. So and when I think about something as simple
as, like, what am I gonna wear?Because I'm gonna record some
videos today. We'll talk aboutwhat the specific tips are. But,
before we dive into that, Iwanna say authentic casual
versus sloppy casual, likelooking like you purposely don't
give a crap is a totallydifferent thing unless that's
what you're going for.
(06:24):
You know what I mean? Right?
Elysha (06:26):
I mean so the way that I explain this to my clients is
that, you know, it it beingcomfortable in your clothing is
a baseline. I want all my myclients to feel comfortable in
their clothing. There is adifference, however, in feeling
comfortable as in you're justlying on the couch, like you're
sick at the end of the dayrelaxing and feeling comfortable
(06:46):
and confident in your skin. Sowhen you're putting your outfit
together, you're beingintentional, you're thinking
about what you're gonna wear,how you wanna feel. Of course,
you wanna be comfortable.
But is this about gettinghorizontal on your couch or is
this about being camera readyand being out in your day?
Helen (07:01):
Exactly. Exactly. So let me just talk about one of my
tips, and this is something Ilearned from you, of course,
because I've been on commercialsets with Alicia just for some
background. We've worked onSensodyne shoots since, oh my
gosh, I don't know, 2016 or somecrazy amount of time, maybe even
before that.
Elysha (07:17):
I think it's longer. It's been over a decade. Like,
fifteen years easily.
Helen (07:20):
Right? Okay. So we've worked together for a long time.
So I like to think that I haveelevated my style just from
being around you, being aroundsets, being around the choices
that get made for on camera. AndI picked it up along the way.
So when I started recordingcontent, I wasn't always
shopping for clothes that weregood for on camera. I'd shop for
something maybe it was a loudbit bright pattern because
(07:41):
that's like I wanted to make astatement that day. But then I
put that on and I get in frontof the camera and I'm like, oh,
dear god. This is loud andobnoxious. So what I have
learned from shoots is on cameracan mean not a crazy busy
pattern, solid, more flatteringtones, more like, if it is a
pattern, I'm looking at whatyou're wearing now.
Well, look at what I'm wearingnow. We both have a pattern, but
(08:02):
it's not a pattern that'sdistracting from our visual our
our face and our presentation.So mine is complimentary. Yours
is complimentary. Your necklinesuits you.
You have like enough necklaces.Everything that that we we do,
it's gotta be more simple. Atleast this is what I've learned
over the years. So talk to meabout how you how'd you come up
(08:22):
with that? Because you I learnedit from you.
Elysha (08:25):
Yeah. So when we work on shoots, as you know, there is a
creative brief. It is veryspecific, it is very detailed
about how we want our actors,how we want our talent, our
models to look. So this has todo with colors, this has to do
with styling details,silhouettes, and all of that. I
suggest that everyone come upwith a creative brief for their
brand or for their daily lifeand how they want their style to
(08:48):
be.
So define what are the colorsthat make you look vibrant? What
are the styles? What are thesilhouettes? Now when we're
going on camera, yes, you dowanna be more mindful about how
you pair these things. So thereare some there are some hard
fast rules that that people liketo follow, right?
So wearing brighter colors orkeeping the patterns very simple
(09:11):
and sparse, right? So you can,when I say a sparse pattern, I
mean there's more background,right? They're not so close
together. So these are just hardand fast guidelines for you to
follow. However, once you startgetting really comfortable and
confident in your, excuse me, inyour own creative brief, then
you start to feel more excitedto play or bend these rules a
(09:34):
little bit, right?
So I have a very busy backgroundgoing on here in my office,
right? It's this beautifulfloral pattern.
Helen (09:41):
Mine is the opposite.
Elysha (09:42):
Yeah, so does this mean that I can't wear prints? Not
for me because I'm veryconfident in my styling choices.
So I will continue to, I loveprints. So I will wear prints. I
will be mindful about whatprints I put on with this
background because I don't wantit to become so distracting that
everybody is looking and andthey don't know where to focus.
(10:02):
So this is this is important isyou wanna have the focus be on
you. You do not want yourstyling and your wardrobe unless
listen, unless you're doingfashion for fashion's sake, that
is a very different thing.Right? When you're in the
artistry of fashion, then, ofcourse, maybe you want your
strong silhouettes and yourstrong fashion choices to be the
conversation starter. But for myclients and for me, I always
(10:25):
want them to be the focus of theframe.
Helen (10:28):
Amazing. I I really never thought about I've had on so
many Zoom calls with you forwork, and I've never really been
distracted by the pattern onpattern. It didn't even occur to
me. And some that's me I wouldprobably be more, oh, I have
this gray background. Ishouldn't wear an
uncomplimentary whatever.
I would probably overthink that.So I'm you've just opened up a
new door for me to to rethinkthat. But this creative brief
(10:51):
idea, okay, that's kind of mindblowing. And I think by
accident, I have my own creativebrief by accident. I think that
you're talking about it, so I'mlike, oh, yeah.
I tend to go with colors that Iknow complement my my tone,
which I have come to concludeare in the blue tones. I don't
really look good in pinks andreds as much. You can wear red
really strong, and it looksgreat on you, but it doesn't
(11:13):
work for me. So how is it easyfor someone to figure out what
colors don't don't work forthem? Is that something that
you've studied?
Like, just give me a littleinsight. We've never talked
about this before, and it's noton our list of things to talk
about. So sorry to throw you acurveball.
Elysha (11:25):
But No. This is listen. Throw me area, baby. Throw the
curveballs. I am ready.
This. Yeah, no, this is mywheelhouse. This is what I do
and I think about these thingsall the time. I'm working with a
client right now. We're justgetting started and the first
thing I do is I'm gonna give hera color palette.
The color palette is going to bespecific colors that are right
(11:46):
for her hair, her skin, and hereyes. Okay? So it all has to do
with your complexion. Right?What is your complexion?
What color are your eyes? Whatcolor is your hair? And then
you're gonna get, you're gonnahave very specific colors that
highlight you. They complimentyou. They make you feel more
vibrant.
For me, listen,
Helen (12:07):
is It does it for you.
Elysha (12:08):
Red is, I'm not wearing it right now. I'm sort of at the
end of my laundry week rightnow.
Helen (12:13):
You had limited had choices. To
Elysha (12:16):
go into something a little different. I love this.
It's a dress actually. I feelreally good in it. I love the
dress too.
That's But not red. Red is mypower color. I love red. I will
always wear red. It always makesme feel good.
Right? You know what looksreally horrible on me is like a
really dusty rose pink, which issuch a beautiful color. I love
that color so much when I see iton a roll.
Helen (12:37):
Surprises me that it wouldn't look good on you.
Elysha (12:38):
It does. It it washes me out.
Helen (12:41):
Yeah. Can't wear that. Can't wear that color either.
Now you know what's what'sinteresting for me? I as soon as
you said your power color, mineis teal.
So it's not even this. But whenI wear it, I have one teal
dress, and I every time I wearthat in a video, I have people
in the comments. So how did Ifind my color? Probably from the
comments on TikTok. I don'tknow.
Because I would have people thatcommented and said, oh, that
(13:03):
color looks great on you. I'mlike, I gotta wear more of this
color. So the teal area of theblues is a really good color for
me. I Because my eyes are hazel.Go ahead.
Elysha (13:11):
I have to share a hot tip about teal and that is that
teal is a color that actuallylooks really good on most
people. That is one of thecolors that looks really good.
Yeah, it really does. It's agreat, it's a beautiful color.
I'm encouraging everybody who'slistening to to give it a try.
Helen (13:28):
Try teal. I should have brought my teal dress in for
this and then I would show butreally it does it does really
work. So I love teal. Alright.The other thing that I think you
have taught me also, I like thatwe're having lessons I've
learned from Alicia.
This is what this is turninginto but about accessorizing and
picking a piece that catchesyour eye but not over
accessorizing. So you mightthink, I have to have really
(13:49):
statement earrings. I've gottahave a really statement
necklace. I've gotta have a ascarf, all the things. So what
have you taught me aboutaccessorizing and belts and all
the things?
Talk to me.
Elysha (13:59):
First of all, I love a belt. I I love
Helen (14:01):
I know you do.
Elysha (14:02):
A cool belt. I love it for most women. Okay? So if you
have not ever tried a belt, ifyou think you can't wear a belt
Helen (14:09):
I always thought I couldn't. You did. It's And I
you changed me.
Elysha (14:13):
Because belts are really fun. You can they just add so
much to an outfit just as theaccessory with the detailing of
the belt and also they showshape. Right? They show shape.
Helen (14:24):
Which always was a negative in my book, so.
Elysha (14:27):
But you're a changed woman.
Helen (14:28):
I'm changed woman. Thank you, Alicia.
Elysha (14:30):
Yeah. I love it. So, when we think about
accessorizing, you know, it goesback to that conversation
starter, right? So remember onceI was watching this, it was a
Netflix special with BreneBrown. It was a long time ago,
maybe five years ago orsomething.
And she was wearing these hugefeather earrings next to her
face. She had a full blackoutfit and these huge feather
(14:51):
earrings and I just kept staringat those earrings and I was
like, it was very distracting tome that she wore these huge
feather earrings. So listen,again this is
Helen (15:01):
all- But did she have other things that were, were
they fighting with somethingelse on her?
Elysha (15:04):
No, it was just that it was just such a big thing next
to her face that I found it tobe very distracting.
Interesting. That's what Inoticed. Yeah, but yeah, you
wanna think about, again, youwant the focus to be on you.
There is a little point systemthat you can use if you wanna
put your outfits together withyour accessories.
Helen (15:24):
Let's learn the point system right now.
Elysha (15:26):
The point system is very straightforward and people tend
to love it because it's so basicand so everybody can do it. So
each of your pieces would be onepoint.
Helen (15:35):
Okay.
Elysha (15:36):
And then if you have any sort of statement on that piece,
then it gets two points. Okay?For example, have on a dress,
but my dress has a print. Sothat's gonna be two points. I've
got on a pile of necklaces here.
So that's gonna be another twopoints. Right? I do have on
these little sparkly danglyearrings. These are gonna get
another point, right? So we'vegot two, four, we've got five
(15:58):
points right here.
So five points, I think for azoom where you're just shooting
this, that could be a goodnumber. Now when we're gonna
pull back, we're gonna add myshoes into the mix. Right? So
you wanna get you have to findyour own unique number. This is
what I do with my clients is Ihelp them dial in on how many
points their outfit should equalfor their style.
(16:18):
Because if you're morestatement, if you're more
maximal, then you're gonna behigher up. If you're simple, you
if you're simple, you just wannabe careful that you don't slide
into boring and basic. And byhaving, like, a four, like, a
four point outfit,
Helen (16:31):
that's just god. I'm gonna count points. I I I think
of it differently, and I'm soglad to, like, think about
points now because I'll think ifI have little earrings, then,
yes, I can wear a necklace. Andif I have big earrings, I tend
to avoid the necklace, and I dosomething more like a belt. I
focus more on, like, a differentareas that I'm not doing
earrings, necklace, and belt.
Like, I think that I think it'sjust an innate thing that I
(16:54):
picked up probably fromlistening to you, but not having
if I wear big earrings and Itend to eliminate the necklace
and I just go with somethingelse in another area. Would that
be And
Elysha (17:02):
I and I agree with that a 100%. You know, when we have
our hair pulled back, right,sometimes it could be really
beautiful and striking to haveon some bold earrings. So your
hair back, bold earrings, cleanneck. I love that.
Helen (17:14):
Right.
Elysha (17:14):
Balance. Because you always wanna find balance in
your outfit. This is key. Thisis a key point that every outfit
needs is it has to be balanced.So thinking about that.
So a lot of times, yeah, losethe necklace, use the strong
earrings. I agree with that aswell.
Helen (17:31):
Okay. Now I'm gonna talk about this one thing that I have
been doing that I I never did inmy life until I became a content
creator. Okay? I always now,when I get a new outfit or
whatever, I come home, I set upmy camera, and I look at what it
looks like in on camera. WhenI'm in a dressing room, a lot of
(17:51):
times, I will look at myself inthe mirror and go, oh, I love
this.
And then I go, let me just takea picture of it. And it's, I
will look at myself in themirror, take a picture. Mirror,
I love it. Phone, oh my god. Ihate it.
Literally, Lisha, I'm not evenkidding. I did it this weekend.
I had this cute little dress. Iwas like, oh, I'm gonna buy a
little something for my vacationcoming up. I put this thing on,
(18:11):
and I went, first of all, in themirror, I thought, oh, cute
because I'm envisioning maybe myyounger self, maybe my former
body self, whatever.
I'm I'm envisioning me because Isee myself one way. But when I
put myself on the camera, itlooked like a weird kind of moo
moo something going on. I waslike, what the hell? How could I
think it looks okay here? Andtwo seconds later, snap a photo.
(18:35):
What can you explain that to me?
Elysha (18:37):
Number one, maybe it needed a belt. Maybe it needed a
little shape, number one. Butno, I this is exactly what I do.
This is exactly what my clientsdo. Crazy.
I go shopping. I take picturesof everything and then I take
all the stuff and I leave thefitting room and then I go look
at my photos and I make mydecisions based on the photos
that I've taken working with myclients because I work with my
(18:59):
clients all over the world,right? We work virtually
together. So it is all aboutlooking at the pictures because
this has to do with the waywe're seeing ourselves and the
way other people are seeingourselves. Right?
So it really is way moreobjective when you look at a
photo. And I think the selfie isan incredible tool for personal
style to help you makedecisions.
Helen (19:19):
It's crazy how it has changed the game for me. I will
try on outfits. I won't just trythem on. I set up a camera on a
tripod. I look in the mirror.
I go in. I do, like, I use thetimer, and I take a photo. I
literally do this all the time.And I think that has come from
being a content creator becauseI'm like, I think this looks
good. And then I go to set up mycamera, and I'm like, oh my god,
this is too busy or it lookscrazy or it doesn't, this color
(19:41):
doesn't suit me.
So, this tool, if anybody takesaway anything today, it's like
objectively see yourself. Youtaught, you took me shopping
once. We were shopping for awedding and I and you gave me a
dress to try and I went, oh god,no, Alicia. Remember?
Elysha (19:58):
Oh, yes. I remember the details
Helen (20:01):
of it. Explain.
Elysha (20:02):
Yeah. Explain. Okay. So, we were we okay. So, we were in
we met up in Soho.
We walked into a store and Iright away, I beelined, I saw
this green dress and it was kindof slinky and it had no sleeves
and I held it up and I was likehere and you're like,
Helen (20:17):
that's a good face because it's true,
Elysha (20:20):
I don't know and I was like, just take it in, you can
take it off, just go, So you didit, you go in and then you come
out. And I love this moment somuch because then you come out,
you look at me and I'm like,huge smile. And then you look at
yourself. And then I start tosee you, you're like seeing
yourself a little differentlooking at the mirror, you're
starting to see yourself the wayI'm seeing you.
Helen (20:41):
You took a picture of me when I came
Elysha (20:43):
photo of you. Yeah. Of course.
Helen (20:44):
And yes. Of course. Because that's what you do. So
you took the picture and thenshowed me the picture. You did
this thing where you were like,what do you mean?
Look at this. And I'm like,because I couldn't see myself
the way you were seeing me.
Elysha (20:56):
You started to see yourself the way I was seeing
you, and then this is the bestpart. So you saw yourself the
way I saw you, which lookedgorgeous, and the color was
perfect for you and the fit andeverything. And then you go to
the wedding. Oh, no. But thenyou're like
Helen (21:11):
Yes. Yes.
Elysha (21:12):
I'm gonna need to
Helen (21:12):
get little jacket.
Elysha (21:13):
Thing to cover my arms just in case. I was like, okay.
Fine. So you did. And then thenyou come back from the wedding.
You're like, oh, I got rid ofthat jacket. I was on the dance
floor the entire night. So thatjust goes to show, right? The
work that I do, and this goesback to my bio, it's like the
work that I do sure it is usingthe clothes to get you to that
place where you're showing upmore powerfully in your life,
(21:35):
which you fully fully embodiedat the wedding on the dance
floor, you became a model and aninspiration for everybody, the
energy, you bring this energy tothe room, you lift the energy in
the room, and then everyone,it's contagious.
Helen (21:49):
Oh my god. I love it. I I love that's like a story that's
always gonna stay with me. Know?You.
Things were so, pivotal, andthat was one of them. So thank
you for that. I also I seemyself at times the way you see
me better now, and that's a goodthing because I have the No,
stylus seal of
Elysha (22:06):
it's a practice, and that's the thing is you've had
more and more exposure to it, soit becomes, there becomes less
friction, right? It becomeseasier to access. Yes. You know?
Well, like, what would Alicia Iknow you've said this.
You're like, well, what wouldAlicia think? And he Yeah. What
would Alicia do here? Right?Stylist seal of approval.
Helen (22:23):
I know. I love it. And I think social media in general
has helped us. At least it'shelped me to be more forgiving
of myself because I I think, oh,this everyone's gonna make a
comment about this about me andthen the comments nobody's
noticing that about me. So I'monly noticing that.
So it has changed a lot of my, Iguess, my whole psyche about my
(22:45):
body, I suppose. But I thinkthat we all can use this as an
example. So to recap today, theidea of making a creative brief
understanding what your brandand your niche I said brand like
a Jersey girl. But you're that'sso funny since as I hear it. But
your brand is like, what yourniche is about, what your colors
(23:06):
are.
Keep it simple. Keep itintentional, and to test it on
camera, which I think is a hugetakeaway. So now I want you to
tell me I I know we've beentalking about the whole style
thing. You have a big eventcoming up. It's free.
That's why I wanna say that upfront. We are not trying to sell
you anything at the end of thisvideo. This is purely like you
(23:27):
can learn about your style.Alicia, you're gonna tell us now
about the style evolution, whichis a free event. I'm so excited
to be a part of it with, I thinkyou said, 13 other experts in
different areas.
So are they all fashion experts,or are they a variety walk of
life? Like, what type of expertsdo you have in the style
evolution? And then tell me alittle bit more about the
(23:49):
details.
Elysha (23:49):
Yeah. So the way I see style, yes, it's your clothes.
It is the tangible, practicalaspect of your clothing and your
wardrobe, and also it's yourattitude. It's who you are. It's
how you move through the world.
It's the way you feel. It's theway you make others feel. So I
have invited these otherexperts. There's 13 of us total
and each one is contributingtheir unique perspective on how
(24:13):
to help you align who you arewith how you show up. So you
move through your life feelingenergized from the inside out.
Who are these other experts?Well, there is some there's
other stylists. We've got afashion designer. There's also a
weight loss expert. There isalso a career expert.
We've got some 50 plus over 50age, 50 influencers. We have
(24:38):
sustainability in fashion. Wehave a photographer is gonna be
there. So the idea is this aboutaging, it's about image and it's
about self expression. So that'sreally what this whole thing is
about, and I'm so excited thatyou're a part of it.
Helen (24:52):
I know. I'm so I'm honored to be among among all
these experts that you havehere. So that is gonna be a a
major win because no cost comeand listen to each one of the
interviews. I think you canlisten on your own time. So if
you're not available at the timeof the of the thing, they they
drop as individual recordedinterviews.
Right?
Elysha (25:09):
Correct. They they drop. So October 6 is the first day,
so it's a Monday through Friday,and the interviews will drop.
There's gonna be about three aday and you'll have forty eight
hours to watch the interviewsand to really zone in on which
ones are gonna be best for you.
Helen (25:27):
Great. So don't freak out and think, oh my god. It's gonna
be like I have to have acommitment every evening to
listen to something. No. Thereare some live events that are
coming in the Facebook groupYes.
As well, and I'm gonna attendone of those with you so we
could do some q and a, and it'sgonna be a lot of fun. I love a
good live.
Elysha (25:41):
Yes. There's the community. So there's the
interviews. The interviews areall about twenty five minutes
each. So it's not a hugecommitment.
You could just listen as you'redriving or doing dishes or you
can watch their video. You know,with style, I felt it was
important to have a visualcomponent to it. K. But the
Facebook group is gonna beamazing. You're gonna come in
there.
Other experts are gonna becoming in and joining So it's
(26:03):
gonna be a lot of fun.
Helen (26:04):
Okay. So there is a link in the show notes here. There's
a link in the YouTube. If you'rewatching this on YouTube and
there is a link in thenewsletter. So, get on this.
Just be able to learn fromexperts and elevate your style
and it's so easy with just somesimple things that that simple
changes even. Thank you, Alicia.Thanks for being here today. As
always, such a good time. Funseeing you on set last week.
(26:27):
And Yeah. I'm losing my voicefrom being on set last week.
Elysha (26:30):
You were using your voice a lot as
Helen (26:32):
you were directing
Elysha (26:33):
directing the TV commercial.
Helen (26:35):
Yes. We had a good time, though. Alright. Good seeing
you, love. Let's have lunchsoon.
Elysha (26:40):
Yes. Definitely. Alright. Bye.
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