October 24, 2025 • 16 mins
Episode Title: Batch Creating Content: What Works (and What Doesn’t)
🗓️ Episode Summary
Helen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerful tool and a mental shift for creators.
She also kicks things off with a hilarious “Unsponsored By” segment featuring her travel deodorant saga — proving that even something as simple as deodorant can teach us about consistency, flexibility, and having a good backup plan.
💡 Key Takeaways
1. Why Batch Creating Matters
Batch creating can save your sanity during busy periods or travel.
It’s especially helpful for creators with a consistent niche or tutorial-based content.
Think of it as “content insurance” — your rhythm stays intact even when life gets hectic.
2. The Emotional Disconnect
Helen admits that batch creating made her feel a bit disconnected from her content — it didn’t feel fresh when posting later.
The lesson: it’s okay if batch-created content feels less spontaneous; the audience doesn’t notice — but you might.
Her sweet spot? About a week’s worth of content at a time, not two.
3. How to Do It Efficiently
Plan 4–5 videos in one shoot, especially if they follow a theme or tutorial style.
Don’t overcomplicate wardrobe changes — no one’s tracking your shirt!
Caption and save your videos to drafts so all you have to do later is hit “Post.”
4. Customize for Your Niche
Creators with structured content (like tutorials or coaching) benefit most from batching.
“In-between” content — trends, behind-the-scenes, spontaneous posts — can stay flexible.
Example: If you’re a relationship coach, plan a mix of speaking videos, trends, and voiceovers on your main topics.
5. Scheduling vs. Drafts
Helen prefers drafts for TikTok and Instagram, since she’s active daily.
For YouTube, she uses the scheduler — perfect for longer-form uploads that aren’t part of her daily rhythm.
🗂️ Muthership Studio Strategy Spotlight
Inside the Socialize Studio, Juli shares a practical batch creation planning method:
Make a list of your upcoming posts by day of the week.
Decide what type of video fits each slot (tutorial, trend, voiceover, etc.).
Keep your strategy visible — it keeps you accountable and creative.
🎬 What’s Coming Up
Helen teases next month’s Studio theme: Transitions!
It’s a topic she didn’t want to miss during her trip, so it’s rolling into November — expect tutorials, examples, and creative challenges designed to level up your editing skills.
JOIN HERE: https://socialize-studio.mn.co
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Hello. Hello. I'm back. Welcome to the Social Media
Strategy. Happy Friday.
Did you miss me? Well, I have tosay that today's topic for the
newsletter is directly relatedto what I had to do before I
left for this trip. And wetalked about it briefly in well,
we talked about it in-depth inthe studio this month. But
briefly, I mentioned last weekand the week before that I was
(00:22):
batch creating my content beforeI left so that I wouldn't have
to be beholden to make tutorialsspecifically while I was gone. I
didn't batch create othercontent before I left.
I knew that I would make trendsor just irreverent little videos
of travel while I was traveling.So I didn't batch create every
(00:43):
single video. I wanna be clearabout that. I batch created my
tutorials so that my in betweencontent could be just whatever I
felt like doing. And then everythree or four videos, I could
just send out a tutorial to keepmy rhythm of my content.
And I think we have talked aboutthis in-depth this month in the
studio about content andplanning and strategy and why
(01:05):
why I do that, which is keepingthat rotation going. So if
you're interested in that, youcan, join us over there. But
what I found interesting aboutdoing it, I have never done it
for a two week period ever. Inever. I can honestly say that I
have I always every week, I go,oh, what tutorials do I wanna
shoot?
(01:25):
And then I kind of do them oneat a time when I feel like doing
them. I I don't usually do abunch in a row. I I wanna be
honest about that. And what Ifound about batch creating for
me was that I was a littledisconnected because I would
just search for the video andpost it, but it was not fresh to
me. So I was like, oh, I feltlike I was posting an old video.
(01:46):
So my feeling about it didn'tchange the outcome necessarily
of how they performed at allbecause I my tutorials did well,
as I always do. But it changedthe mindset for me because I was
like, oh, I'm posting this oldvideo. And it wasn't an old
video. It was a video I had justshot. But it was a weird it was
a weird mindset.
(02:06):
So I think I'm gonna try and doit more, but I wouldn't
recommend doing it for, like,more than a week's worth worth
of content. I it doesn't I don'tlike it, and that's part of one
of the things that I mentionedtoday in the newsletter.
Alright. So before I get startedand go into the things, let me
just do my unsponsoredbisection. And I have to do this
one because it relates to whathappened when I was traveling
(02:27):
and I left without my deodorant.
And I use a specific deodorant.So this is not like I'm gonna
run to any pharmacy in Greeceand pick up Secret or oh, I
shouldn't even say that. But Idon't but I don't use that
deodorant. I use Kiehl's. But II really didn't want to have to
go and buy a a traditional rollon or ban or stick type thing
(02:49):
because I don't like the waythat feels.
It feels sticky, and I'm notused to it. I'm into my lotion
deodorant, and I love my Kiehl'sbrand. So I'm bringing back to
tell you that it's one of thosethings that takes some getting
used to, but it works so well. Inever have to worry. And I
thought that hormonally, I'mlike, I don't even smell that
much anymore.
No. It's actually this. Becausewhen I didn't have it, I said,
(03:12):
well, I can't find it herebecause I looked and it was not
available. I'm like, I'll justgo without deodorant for the
week because honestly, don'teven think I smell that much
anymore. So I did.
For like six days, I was doingpretty good. And then on the,
like, the seventh or eighth day,was like, oh god, what's that
smell? And it was me. And I waslike, crap. I guess my deodorant
(03:33):
wasn't working.
So I had to go and find adeodorant. And I did buy one
spray one in a pharmacy, and itdidn't work at all. I was like,
Why am I I tossed it. I waslike, Well, it doesn't work, so
why bother? And it was I won'teven say the brand on that one.
But I finally, after day, like,seven or eight or something, I
(03:54):
went into another pharmacy,which was more of a specialized
pharmacy, and they had, lots ofmore beauty brands. So I picked
up this, VISHI. I don't know howyou say it. V I s h I. Is it in
the camera?
Let's see. Go like that so youcould see it. And it was between
this and one other one that wasan more of an all natural brand,
(04:16):
and this one is is goodingredients, but I wouldn't
classify it as all natural.Okay? Just in the same way that
Lumi is a great brand, but theycan't call themselves all
natural, I guess, because ofsome of the ingredients that are
in it.
Anyway, point being, when I hadto choose, I decided for not the
all natural one, but this one.And it works. So now I have this
(04:37):
little backup deodorant. Yay.That doesn't feel sticky.
It it has a roll on, but it'sand it's not a lotion. It's more
of a liquid, I guess. But itdoesn't feel like those sticky
ones that you put on. So yay tofinding a backup brand to my
Keels. But guess what?
It's only a backup because I amgoing straight for this first.
(04:59):
So I don't know when I'm gonnause that one again, but it's
here. It's cute packaging too. Ilike how it's small. I like the
size of it.
And I like the branding, thecolor. It works. So I'm happy
that I found it as a backup justin case, like, Let's say one day
Kiehl's stops making thedeodorant just like my Oribe
stopped making my hair refresherspray randomly. So now at least
(05:23):
I have a backup if Kiehl'sdecides to bail in the
antiperspirant world. Alright.
So now let's get to batchcreating and how to do it
effectively. Okay. So it is,like I said, a good tool if you
have a stretch of work coming upwhere you think you're gonna too
busy be too busy. And one of mystudio members mentioned this,
that she's going back to workafter having been out of work
(05:46):
for a while or off work for awhile for medical reasons, I
believe. And she's like, I'mnervous, and I'm not gonna be
able to keep up and blah blahblah.
So this is a really good onegood plan for somebody who knows
they're gonna be a little bitbusy but could potentially carve
out time to do content a week ata time. And it's usually better
if you have a specific nichethat you're focused on because
(06:09):
if you're just doing the like,what I call my in between
content, an occasional trend orfunny thing that I see in the
street or a tour when I'm on andI wanna show behind the scenes
or I'm working and I show whatI'm doing behind the scenes.
That's harder to batch create,obviously. Like, although I will
say I have one behind the scenesfor the secret deodorant
commercials that I was shootingcontent for for social media,
(06:33):
and I wasn't allowed to post itback then. So that's for an
example of, well, I wasn'tallowed to share it then, but
I'm allowed to share it now.
So I could have gone into myarchives and put that video
together to share. So that wouldbe a nontutorial, but could
accommodate could could factorinto batch creating. Okay? But
batch creating is really forpeople who are on a specific
(06:57):
mission on social media, theywanna make sure that they're
putting out a certain amount ofcontent on that topic. And
that's really good for that'swhat it is.
And so it's again, it meansyou're planning your content.
You're doing a few videos at atime. You're filming them at the
same time potentially, you'reediting them at the same time,
and you're getting them ready togo. Whether you use a planner to
(07:18):
post on schedule or you just putthem into your drafts and you
let them release and youremember to do it, which is what
I did. I didn't put them in aschedule.
I just put them into my draftsso that when they were ready,
they had already been captionedand everything, and all I had to
do was hit post. Okay. So now Ifind that a mix of both works,
and so that's why I do batchcreate occasionally on the
(07:41):
tutorials, not often. And then Ilet the other stuff fly in
between. Okay.
So now Julie has shared here inthe newsletter a strategy for, I
guess, a planning idea for howyou might wanna do a batch
creation, which is listingexactly what you wanna post and
saying Monday, Tuesday,Thursday, Saturday, what are
your videos gonna be if you postfour times a week? If you post
(08:04):
every day, you're gonna have todo a list that's an everyday
thing. I post every day, but Idon't post tutorials every day.
So my thing was to batch create.I think I planned five tutorials
while I was away so that everythree days, I would have a
tutorial to post.
Get it? So think about what youwant to batch create, what the
organization of that looks like,and then what you want to do
(08:26):
when you shoot and accomplish.So I want to talk a little bit
about when I shot the tutorialsbecause I think this is helpful.
Some people think you have tochange your outfit because you
have to make it look like it's adifferent day. And I agree that
I used to do it that way when Idid a couple in a row in the
beginning when I was first onsocial media, but now I don't
get concerned about that toomuch.
First of all, I don't get I wearthe same styles of shirts a lot,
(08:50):
so to me, whatever. So if yousee the same shirt three videos
in a row, oh, well. I'm okaywith it. But some people might
want to change. So you have tofactor that in.
You have to have your wardrobestanding by. You have to be
ready. There was a time where Ichanged my shirts, and then as
soon as I put on the secondshirt, go, ugh, I don't like
that as much as the other shirt.So then I'd be, like, rifling
through my wardrobe to find yetanother top. And it was just
(09:12):
like taking too much time out ofthe process, and I was getting
hung up on that.
So I stopped doing that. And nowwhen I batch create, unless I'm
changing the outfit for thetutorial, like I had one where I
was doing a multi characterthing, so I had a second outfit.
So then I had the second outfiton, so I just used that for the
other tutorials. So I would mixit up if it made sense, but
otherwise, listen, honey, I'mjust putting a shirt on and I'm
(09:34):
shooting four tutorials. And ifsomeone's looking at my shirt,
they're not paying attention tothe lesson.
So that is specific to mycontent. This is not to say that
you might wanna change youroutfit if that's more logical to
you, if you're trying to make itlook like they were shot on
different days. I don't thinkanybody's seeing these videos
back to back, especially becauseI'm not posting them back to
(09:57):
back. I'm posting them everyfour three or four videos. So
you're seeing other things, myother stuff.
Okay? So that's so that's athing. And the other thing that
you can do with batch creatingis think about the topic that
you're on. And this is differentthan what I do, because for me
it's like tutorial, tutorial,tutorial. But let's say your,
your topic is menopause.
(10:18):
I'm make it up just because Iwas talking about my smelly
pits. If your topic ismenopause, you might say, one,
you're gonna do a speaking videoabout menopause. One, you're
gonna do a trend where you pulla trend out that's, you know,
that just started so that ifyou're gonna post it in a week,
it's still relevant. And thenone, you're gonna do, like, a
photo dump or a voice over orsomething different. So that's a
(10:39):
different way of batch creatingwhere it's making three videos
about the same topic.
Okay? So that is, depending onyour niche, could make sense.
For me, I don't operate thatway. I have like I'm teaching
this, this, this, and that.Like, I pick four topics I'm
gonna teach, and then I just dothe tutorials.
(11:00):
I don't say, oh, now I'm gonna,first I'm gonna teach lip sync,
and then I'm gonna do a lipsync. And, you know, I could do
that. And then I'm gonna do avoice over about how to make a
better lip sync or somethinglike that. I could do that. But
to me, my in between content isa lot easier for me to just do
willy nilly and doesn't have torelate to the topic necessarily.
(11:22):
Okay? Does that make sense? Ithink I'm rambling. In any case,
I think you get what I'm saying.So you have to think about how
batch creating works best foryou, what kinds what types of
content do you feel comfortablebatch creating, and what things
do you think you can fill in onthe fly.
And now I'm gonna digresstotally and say, if let's say
(11:43):
you are okay. Let's pick anothertopic. Relationship coach, and
your all of your videos areabout relationship content, And
you don't necessarily do thatmany trends. You might wanna do
a lip sync here and there andput something about being a
relate relationship coach.Either way, let's say every day
you wanna post something aboutrelationship coaching.
(12:04):
I would then say, okay. I'mgonna post one where I'm talking
about this topic, one where I doa trend about this topic, one
where I'm talking about anothertopic, and and decide how many
times you wanna insert trends.You don't have to do it between
every video. So in that case,you might really wanna power out
seven videos to get them readyto go so that you can do your
(12:28):
your back to back speakingcontent. So this type of way of
working works differently fordifferent types of creators.
That's why I'm trying toexplain, you know, don't get
hung don't think you have topost in between content if
that's not what your page is. Solet me talk to, tips from dead
(12:50):
people. Hi, Mary, if you'relistening. So she posts she
reads obituaries and tellslittle anecdotes about her point
of of what she thought of theobituary. She has different
hooks in the beginning.
So for her, she's notnecessarily doing trends. So her
whole page is really aboutsharing, you know, quirky
obituaries, interestingobituaries, funny ones, sad
(13:10):
ones, or whatever. So she wouldreally then batch create all of
those videos, and she doesn'tnecessarily want to put trends
in between them. And so ifthat's the case, you eliminate
that. That's not gonna work forher.
You get it? So it's what worksfor how you're posting now and
decide, can they batch all batchbe batch created, or do I pick
(13:34):
the one style where I'm doingthe speaking videos and I batch
create those and then the otherones I create on the fly.
Alright? That's what it is.Okay.
And lastly, my tip, which Idon't take my own advice on, is
to maybe think about using ascheduler so that you don't if
you are really crazy busy, thedays go by and you're like,
crap. I didn't hit post on thatvideo. You know, that has
(13:54):
happened to me. But typically,because I'm in tune with my
social media enough, I don't getso consumed that I forget about
it. But if you do, you have touse a scheduler so that you're
not letting the days slip, andthen all of a sudden you never
posted anything.
Alright. This the tip I have foryou too is, for YouTube, because
(14:15):
I don't I'm not on YouTubedaily, I schedule all my YouTube
videos. So when I make a batchof tutorials, I immediately go
into YouTube and I schedule themon YouTube. I don't schedule
them in TikTok or Instagram. Ido them in the drafts and I
release them because I'm onTikTok and Instagram daily.
But I'm not watching YouTubedaily in that way, so that's
(14:35):
where I use the scheduler. Okay?I hope that's clear. I hope you
learned something, and I am soexcited for this afternoon
because I have not seen mystudio peeps in, like, two
weeks. Ah, Julie did the thelive last week with everybody.
I'm sure they had fun withoutme, but I'm really excited to
(14:56):
see everyone this afternoon. Soif you're listening and you're
gonna be there later, I'll seeyou later. I'm looking forward
to sharing some details about mytravels. And if you are
interested in joining the club,getting in the club and joining
us, it's just, a learningextravaganza. We are going to
tackle transitions next month.
I saved it. I was gonna do it inOctober, but I knew I was gonna
(15:18):
be away. And I really like thattopic, so I didn't wanna miss
out in the middle of the monthon being able to have live
meetings about it. So we savedit for November. Yippee dee doo.
And we're gonna tackle some funtransitions. Okay? See you soon.
Thanks for listening as always.I think it's funny that I don't
have an intro or an outro on mypodcast, and I'd love to know if
(15:38):
you like that, that I just divein.
And I don't have, like, musicand a little, like, canned blurb
that comes out every time.Because when I listen to
podcasts, I skip right throughthat anyway. So why do I need to
do that? I don't need to tortureyou. That's my plan.
Okay. I'm losing my voice. I'llsee you I'll see you later
today. Have a good one. And ifyou're not in the studio, I'll
(16:00):
see you next week.
Hello. Hello. I'm back. Welcome to the Social Media
Strategy. Happy Friday.
Did you miss me? Well, I have tosay that today's topic for the
newsletter is directly relatedto what I had to do before I
left for this trip. And wetalked about it briefly in well,
we talked about it in-depth inthe studio this month. But
briefly, I mentioned last weekand the week before that I was
(00:22):
batch creating my content beforeI left so that I wouldn't have
to be beholden to make tutorialsspecifically while I was gone. I
didn't batch create othercontent before I left.
I knew that I would make trendsor just irreverent little videos
of travel while I was traveling.So I didn't batch create every
(00:43):
single video. I wanna be clearabout that. I batch created my
tutorials so that my in betweencontent could be just whatever I
felt like doing. And then everythree or four videos, I could
just send out a tutorial to keepmy rhythm of my content.
And I think we have talked aboutthis in-depth this month in the
studio about content andplanning and strategy and why
(01:05):
why I do that, which is keepingthat rotation going. So if
you're interested in that, youcan, join us over there. But
what I found interesting aboutdoing it, I have never done it
for a two week period ever. Inever. I can honestly say that I
have I always every week, I go,oh, what tutorials do I wanna
shoot?
(01:25):
And then I kind of do them oneat a time when I feel like doing
them. I I don't usually do abunch in a row. I I wanna be
honest about that. And what Ifound about batch creating for
me was that I was a littledisconnected because I would
just search for the video andpost it, but it was not fresh to
me. So I was like, oh, I feltlike I was posting an old video.
(01:46):
So my feeling about it didn'tchange the outcome necessarily
of how they performed at allbecause I my tutorials did well,
as I always do. But it changedthe mindset for me because I was
like, oh, I'm posting this oldvideo. And it wasn't an old
video. It was a video I had justshot. But it was a weird it was
a weird mindset.
(02:06):
So I think I'm gonna try and doit more, but I wouldn't
recommend doing it for, like,more than a week's worth worth
of content. I it doesn't I don'tlike it, and that's part of one
of the things that I mentionedtoday in the newsletter.
Alright. So before I get startedand go into the things, let me
just do my unsponsoredbisection. And I have to do this
one because it relates to whathappened when I was traveling
(02:27):
and I left without my deodorant.
And I use a specific deodorant.So this is not like I'm gonna
run to any pharmacy in Greeceand pick up Secret or oh, I
shouldn't even say that. But Idon't but I don't use that
deodorant. I use Kiehl's. But II really didn't want to have to
go and buy a a traditional rollon or ban or stick type thing
(02:49):
because I don't like the waythat feels.
It feels sticky, and I'm notused to it. I'm into my lotion
deodorant, and I love my Kiehl'sbrand. So I'm bringing back to
tell you that it's one of thosethings that takes some getting
used to, but it works so well. Inever have to worry. And I
thought that hormonally, I'mlike, I don't even smell that
much anymore.
No. It's actually this. Becausewhen I didn't have it, I said,
(03:12):
well, I can't find it herebecause I looked and it was not
available. I'm like, I'll justgo without deodorant for the
week because honestly, don'teven think I smell that much
anymore. So I did.
For like six days, I was doingpretty good. And then on the,
like, the seventh or eighth day,was like, oh god, what's that
smell? And it was me. And I waslike, crap. I guess my deodorant
(03:33):
wasn't working.
So I had to go and find adeodorant. And I did buy one
spray one in a pharmacy, and itdidn't work at all. I was like,
Why am I I tossed it. I waslike, Well, it doesn't work, so
why bother? And it was I won'teven say the brand on that one.
But I finally, after day, like,seven or eight or something, I
(03:54):
went into another pharmacy,which was more of a specialized
pharmacy, and they had, lots ofmore beauty brands. So I picked
up this, VISHI. I don't know howyou say it. V I s h I. Is it in
the camera?
Let's see. Go like that so youcould see it. And it was between
this and one other one that wasan more of an all natural brand,
(04:16):
and this one is is goodingredients, but I wouldn't
classify it as all natural.Okay? Just in the same way that
Lumi is a great brand, but theycan't call themselves all
natural, I guess, because ofsome of the ingredients that are
in it.
Anyway, point being, when I hadto choose, I decided for not the
all natural one, but this one.And it works. So now I have this
(04:37):
little backup deodorant. Yay.That doesn't feel sticky.
It it has a roll on, but it'sand it's not a lotion. It's more
of a liquid, I guess. But itdoesn't feel like those sticky
ones that you put on. So yay tofinding a backup brand to my
Keels. But guess what?
It's only a backup because I amgoing straight for this first.
(04:59):
So I don't know when I'm gonnause that one again, but it's
here. It's cute packaging too. Ilike how it's small. I like the
size of it.
And I like the branding, thecolor. It works. So I'm happy
that I found it as a backup justin case, like, Let's say one day
Kiehl's stops making thedeodorant just like my Oribe
stopped making my hair refresherspray randomly. So now at least
(05:23):
I have a backup if Kiehl'sdecides to bail in the
antiperspirant world. Alright.
So now let's get to batchcreating and how to do it
effectively. Okay. So it is,like I said, a good tool if you
have a stretch of work coming upwhere you think you're gonna too
busy be too busy. And one of mystudio members mentioned this,
that she's going back to workafter having been out of work
(05:46):
for a while or off work for awhile for medical reasons, I
believe. And she's like, I'mnervous, and I'm not gonna be
able to keep up and blah blahblah.
So this is a really good onegood plan for somebody who knows
they're gonna be a little bitbusy but could potentially carve
out time to do content a week ata time. And it's usually better
if you have a specific nichethat you're focused on because
(06:09):
if you're just doing the like,what I call my in between
content, an occasional trend orfunny thing that I see in the
street or a tour when I'm on andI wanna show behind the scenes
or I'm working and I show whatI'm doing behind the scenes.
That's harder to batch create,obviously. Like, although I will
say I have one behind the scenesfor the secret deodorant
commercials that I was shootingcontent for for social media,
(06:33):
and I wasn't allowed to post itback then. So that's for an
example of, well, I wasn'tallowed to share it then, but
I'm allowed to share it now.
So I could have gone into myarchives and put that video
together to share. So that wouldbe a nontutorial, but could
accommodate could could factorinto batch creating. Okay? But
batch creating is really forpeople who are on a specific
(06:57):
mission on social media, theywanna make sure that they're
putting out a certain amount ofcontent on that topic. And
that's really good for that'swhat it is.
And so it's again, it meansyou're planning your content.
You're doing a few videos at atime. You're filming them at the
same time potentially, you'reediting them at the same time,
and you're getting them ready togo. Whether you use a planner to
(07:18):
post on schedule or you just putthem into your drafts and you
let them release and youremember to do it, which is what
I did. I didn't put them in aschedule.
I just put them into my draftsso that when they were ready,
they had already been captionedand everything, and all I had to
do was hit post. Okay. So now Ifind that a mix of both works,
and so that's why I do batchcreate occasionally on the
(07:41):
tutorials, not often. And then Ilet the other stuff fly in
between. Okay.
So now Julie has shared here inthe newsletter a strategy for, I
guess, a planning idea for howyou might wanna do a batch
creation, which is listingexactly what you wanna post and
saying Monday, Tuesday,Thursday, Saturday, what are
your videos gonna be if you postfour times a week? If you post
(08:04):
every day, you're gonna have todo a list that's an everyday
thing. I post every day, but Idon't post tutorials every day.
So my thing was to batch create.I think I planned five tutorials
while I was away so that everythree days, I would have a
tutorial to post.
Get it? So think about what youwant to batch create, what the
organization of that looks like,and then what you want to do
(08:26):
when you shoot and accomplish.So I want to talk a little bit
about when I shot the tutorialsbecause I think this is helpful.
Some people think you have tochange your outfit because you
have to make it look like it's adifferent day. And I agree that
I used to do it that way when Idid a couple in a row in the
beginning when I was first onsocial media, but now I don't
get concerned about that toomuch.
First of all, I don't get I wearthe same styles of shirts a lot,
(08:50):
so to me, whatever. So if yousee the same shirt three videos
in a row, oh, well. I'm okaywith it. But some people might
want to change. So you have tofactor that in.
You have to have your wardrobestanding by. You have to be
ready. There was a time where Ichanged my shirts, and then as
soon as I put on the secondshirt, go, ugh, I don't like
that as much as the other shirt.So then I'd be, like, rifling
through my wardrobe to find yetanother top. And it was just
(09:12):
like taking too much time out ofthe process, and I was getting
hung up on that.
So I stopped doing that. And nowwhen I batch create, unless I'm
changing the outfit for thetutorial, like I had one where I
was doing a multi characterthing, so I had a second outfit.
So then I had the second outfiton, so I just used that for the
other tutorials. So I would mixit up if it made sense, but
otherwise, listen, honey, I'mjust putting a shirt on and I'm
(09:34):
shooting four tutorials. And ifsomeone's looking at my shirt,
they're not paying attention tothe lesson.
So that is specific to mycontent. This is not to say that
you might wanna change youroutfit if that's more logical to
you, if you're trying to make itlook like they were shot on
different days. I don't thinkanybody's seeing these videos
back to back, especially becauseI'm not posting them back to
(09:57):
back. I'm posting them everyfour three or four videos. So
you're seeing other things, myother stuff.
Okay? So that's so that's athing. And the other thing that
you can do with batch creatingis think about the topic that
you're on. And this is differentthan what I do, because for me
it's like tutorial, tutorial,tutorial. But let's say your,
your topic is menopause.
(10:18):
I'm make it up just because Iwas talking about my smelly
pits. If your topic ismenopause, you might say, one,
you're gonna do a speaking videoabout menopause. One, you're
gonna do a trend where you pulla trend out that's, you know,
that just started so that ifyou're gonna post it in a week,
it's still relevant. And thenone, you're gonna do, like, a
photo dump or a voice over orsomething different. So that's a
(10:39):
different way of batch creatingwhere it's making three videos
about the same topic.
Okay? So that is, depending onyour niche, could make sense.
For me, I don't operate thatway. I have like I'm teaching
this, this, this, and that.Like, I pick four topics I'm
gonna teach, and then I just dothe tutorials.
(11:00):
I don't say, oh, now I'm gonna,first I'm gonna teach lip sync,
and then I'm gonna do a lipsync. And, you know, I could do
that. And then I'm gonna do avoice over about how to make a
better lip sync or somethinglike that. I could do that. But
to me, my in between content isa lot easier for me to just do
willy nilly and doesn't have torelate to the topic necessarily.
(11:22):
Okay? Does that make sense? Ithink I'm rambling. In any case,
I think you get what I'm saying.So you have to think about how
batch creating works best foryou, what kinds what types of
content do you feel comfortablebatch creating, and what things
do you think you can fill in onthe fly.
And now I'm gonna digresstotally and say, if let's say
(11:43):
you are okay. Let's pick anothertopic. Relationship coach, and
your all of your videos areabout relationship content, And
you don't necessarily do thatmany trends. You might wanna do
a lip sync here and there andput something about being a
relate relationship coach.Either way, let's say every day
you wanna post something aboutrelationship coaching.
(12:04):
I would then say, okay. I'mgonna post one where I'm talking
about this topic, one where I doa trend about this topic, one
where I'm talking about anothertopic, and and decide how many
times you wanna insert trends.You don't have to do it between
every video. So in that case,you might really wanna power out
seven videos to get them readyto go so that you can do your
(12:28):
your back to back speakingcontent. So this type of way of
working works differently fordifferent types of creators.
That's why I'm trying toexplain, you know, don't get
hung don't think you have topost in between content if
that's not what your page is. Solet me talk to, tips from dead
(12:50):
people. Hi, Mary, if you'relistening. So she posts she
reads obituaries and tellslittle anecdotes about her point
of of what she thought of theobituary. She has different
hooks in the beginning.
So for her, she's notnecessarily doing trends. So her
whole page is really aboutsharing, you know, quirky
obituaries, interestingobituaries, funny ones, sad
(13:10):
ones, or whatever. So she wouldreally then batch create all of
those videos, and she doesn'tnecessarily want to put trends
in between them. And so ifthat's the case, you eliminate
that. That's not gonna work forher.
You get it? So it's what worksfor how you're posting now and
decide, can they batch all batchbe batch created, or do I pick
(13:34):
the one style where I'm doingthe speaking videos and I batch
create those and then the otherones I create on the fly.
Alright? That's what it is.Okay.
And lastly, my tip, which Idon't take my own advice on, is
to maybe think about using ascheduler so that you don't if
you are really crazy busy, thedays go by and you're like,
crap. I didn't hit post on thatvideo. You know, that has
(13:54):
happened to me. But typically,because I'm in tune with my
social media enough, I don't getso consumed that I forget about
it. But if you do, you have touse a scheduler so that you're
not letting the days slip, andthen all of a sudden you never
posted anything.
Alright. This the tip I have foryou too is, for YouTube, because
(14:15):
I don't I'm not on YouTubedaily, I schedule all my YouTube
videos. So when I make a batchof tutorials, I immediately go
into YouTube and I schedule themon YouTube. I don't schedule
them in TikTok or Instagram. Ido them in the drafts and I
release them because I'm onTikTok and Instagram daily.
But I'm not watching YouTubedaily in that way, so that's
(14:35):
where I use the scheduler. Okay?I hope that's clear. I hope you
learned something, and I am soexcited for this afternoon
because I have not seen mystudio peeps in, like, two
weeks. Ah, Julie did the thelive last week with everybody.
I'm sure they had fun withoutme, but I'm really excited to
(14:56):
see everyone this afternoon. Soif you're listening and you're
gonna be there later, I'll seeyou later. I'm looking forward
to sharing some details about mytravels. And if you are
interested in joining the club,getting in the club and joining
us, it's just, a learningextravaganza. We are going to
tackle transitions next month.
I saved it. I was gonna do it inOctober, but I knew I was gonna
(15:18):
be away. And I really like thattopic, so I didn't wanna miss
out in the middle of the monthon being able to have live
meetings about it. So we savedit for November. Yippee dee doo.
And we're gonna tackle some funtransitions. Okay? See you soon.
Thanks for listening as always.I think it's funny that I don't
have an intro or an outro on mypodcast, and I'd love to know if
(15:38):
you like that, that I just divein.
And I don't have, like, musicand a little, like, canned blurb
that comes out every time.Because when I listen to
podcasts, I skip right throughthat anyway. So why do I need to
do that? I don't need to tortureyou. That's my plan.
Okay. I'm losing my voice. I'llsee you I'll see you later
today. Have a good one. And ifyou're not in the studio, I'll
(16:00):
see you next week.
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