July 4, 2025 • 21 mins
How to Build Effective Social Media Habits
If staying consistent on social media feels overwhelming, you’re not alone. Between the pressure to post, the temptation to scroll, and the constant changes in trends, it can be hard to build a rhythm. But what if creating content became as automatic as checking your phone?
This week, we’re diving into simple strategies to turn content creation into a daily habit—starting with one surprisingly effective mindset shift.
Why This Habit Is Working
This strategy is gaining traction because it creates a gateway to using the app—you must post before you scroll. By treating posting as a requirement for opening the app, it sets a purposeful tone.
We tried it for a day, and not only did we post more, but we also found ourselves reaching for the app less out of boredom. (Unintended bonus: reduced doom-scrolling!)
But the real power of this method is that it helps you build a content creation habit—and habits are the backbone of consistency and growth on social media.
Tips to Build a Daily Creation Habit
1. Start with a realistic goal
If you never post and suddenly aim for three videos a day, it likely won’t stick. Set an achievable starting point—like three posts a week. Once that feels easy, increase to five, then more, until you reach a rhythm that works for you.
2. Act when inspiration strikes
Do you ever think of a great video idea but push it off for later? Try recording it right when the idea hits. Even if you don’t post that first take, you’ll capture the most authentic version of your thought when your energy is highest.
3. Done is better than perfect
Social media isn’t film or TV. While quality matters, obsessing over tiny details can slow you down. Focus on sharing value. Most viewers are scrolling quickly—they care more about your message than your lighting.
4. Use the newsletter to your advantage
Every Tuesday, we send the Socialize Forecast—packed with trends, content ideas, tutorials, and trending audio. Use it to plan your weekly content. Adapt the ideas to fit your style, or treat it as your go-to resource for what’s working now.
SUBSCRIBE HERE: https://www.hellosocialize.com/
We’re here to help make daily content creation easier, not harder.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to the Socialize Strategy. Happy Friday. It's
(00:03):
July 4, July 4 weekend,Independence Day here in The
United States. So we'recelebrating a nice long weekend.
I'm so excited.
It's beach time for themothership and I've had my kids
here all week so that's beenreally fun. And believe it or
not, my son and his wife andtheir baby are gonna come for
the weekend. I wasn't sure theywere gonna venture out of their
(00:23):
their cocoon of of new babenewborn and they are coming. So
excited to see them later todayand spend some time with the
baby girl. Okay, let's kick itoff with the unsponsored by
segment because I have a funnyone for you today.
And actually I have two things.One is in the toy realm weirdly
and the other one is in theskincare realm. So let me just
(00:44):
pop the toy realm up here andit's not Hangry Pets. But from
the makers of Hangry Pets, thisis Happy, Happy Yappers. And the
way it works is it repeats whatyou say.
What does it do? What does itdo? It repeats what you say.
(01:06):
This one happens to be a parrot.I'm going to press the button
because it also plays thisclassic.
(01:26):
Alright. I'm gonna take it off.I'm gonna turn it off But I'm
gonna tell you about it becauseit is hilarious. Alright, it is,
it's a wrist. Do you rememberthese slap bracelets?
These oh, let shut it off. Whywon't it go off? Hold on. If
you're watching me instead oflistening, you would see him in
person. This is a wristbracelet.
If you remember, they werecalled slap bracelets back in
(01:48):
the day and they're like thisand then you snap them on and
you slap them on your wrist. Soit's a slap bracelet meets a
little bird that talks back toyou and it repeats what you say.
And I like to say it speaks anylanguage. So if you speak
Russian, it will speak Russianright back to you. Very funny.
But it only repeats what yousay. And then it also plays the
music. It also makes birdsounds. This one happens to be a
(02:11):
parrot, but there's so manyothers. There's a pink flamingo.
There's yellow tweety birds.There's bluebirds. You name it.
It's a whole line of happyyappers. And the reason I'm
talking about it is because myclient who is Hangry Pets is
also doing happy yappers and wasasking me, oh, do you have any
content ideas?
So he sent me some, and I havebeen having such a blast with
(02:31):
this. Because quite honestly, II wear it around the city to see
if I can get some shots of it indifferent situations, and then
constantly people are talking tome and asking me about it. So I
do think they maybe have alittle hit on their hands. But
it's a cute one. So if you areinterested, it is called Happy
Yappers.
I think it's funny that my wholecareer in my twenties and
thirties into my forties was inthe toy industry. So when my
(02:55):
kids were growing up, I workedon Furby, HitClips, Poochy, Giga
Pets, I'm trying to think of,handheld games, My Little Pony.
This was my whole entire, yearsof raising my kids was in me
working in the toy industry. Soit was really kind of cool for
them to see me go to shoots andit would be, Julie just found a
shot with me and Rihanna becauseRihanna was at the launch of one
(03:18):
of the products that I worked onfor is for Tiger Electronics. So
when I think about it, my wholeentire career was really more
interesting to them when theywere little.
And now I think it's funny thatI got away from the toy industry
as they gotten to be adults, andI'm doing more of the
testimonial work and theinterviews and Blistex and Olay
and that kind of thing. And nowsuddenly this toy thing has come
(03:40):
back into my life, almost likekarma now that I have a
grandchild. Don't you thinkthat's weird? I do. I think it's
weird.
Because it's like my life hascome full circle and now I'm
back to, oh, what am I do I havemy hands on the hottest toy of
the of the upcoming toy season?Because that's what happened
when I worked on Furby. Wasanyway, they're doing a talk
documentary about Furby. Sopretty soon, I'm gonna be I'm
(04:02):
actually gonna fly me out tosomewhere for an interview to be
interviewed about the Firbyphenomenon and my involvement in
it. So that's funny.
Wow. That was a very, very longdigression from my unsponsored
buy. And they are not paying meto talk about this product. I
just think it's so funny that Ispin around with me in my bag,
(04:22):
taking to places, traveling andso it's on my mind because every
time I take it out I get goodcompliments and funny
conversations with people when Itake it out. The other
unsponsored buy is Skin Care andthe reason I'm going to talk
about them, Doctor.
Hauschka, here is the logo. Idon't think I've talked about
them yet but this is a brandthat is it's all made from good
(04:43):
ingredients. And you'll see whenI tell you, never in my life
have I used all of a lip balm.I'm not kidding. My lip balms,
they come, they go, they landsomewhere else, who knows where.
I have used this to the bottom.It's a first. It's crazy. That's
how much I like it. And thetiming was great because then I
(05:03):
was really I was using it evenafter my lip injury.
So I was like, Oh, I know thisis good for it. So it's not
going be something that I'mputting that's got chemicals.
It's really good. And I lovethat they're the reason why I
know about this brand is becauseI helped them launch their
podcast. And so their podcast isabout giving back because their
company gives back to feedbecause they're all about fresh
(05:26):
ingredients and gardening andhealthy foods for people.
And the CEO actually has thispersonal passion where she wants
to help feed feed the hungry.She thinks everybody, all
children deserve a healthy mealwhen they go to school. And I
love her mission and she has apodcast all about it. So doctor
Hauschka, check it out. I likeeverything about their mission,
(05:46):
their products.
The lip balm, the eye balm. AlsoI've used almost the whole eye
balm. There you have it. I mighthave even talked about them
before because I'm having a dejavu. But if I did, sorry, I
really do like them.
Okay. For today's topic, how tocreate effective social media
habits is really, it's reallythe core of what this is about
(06:07):
because even though thenewsletter says post every time
you open the app because that's,somebody did that as a, way to
put herself in the habit ofposting and being consistent.
And her way of doing it was totell herself I'm not going to
scroll until I post something.And it was an interesting thing
because that's what's trendingbut the way I see it, I like to
(06:30):
look at the big picture of whyis that, what does that really
mean? It's not just post everytime you open the app because
what if she wants to open theapp five times a day?
Then she's posting five times aday. So she's stopping her self
from using TikTok or using hersocial media unless, until she
posts something. So that's hertrigger. But what I see it as,
(06:52):
not, I see it as creating ahabit, not doing that particular
habit but creating a habit ofsome kind. So she happened to
make her habit, when I open theapp before I scroll, I'm going
to post.
You can make your habit, everyday at noon I'm going to post.
To what? In the morning, in theevening is the only time I'm
(07:12):
gonna scroll, so those are thetimes I'm gonna post. You could
say every Tuesday and ThursdayI'm going to go live, and that
could be like something thatcommit to because going live
does help your views. Before yougo live, you should always post.
Those are the kinds of things Ithink that this speaks to. I I'm
not so wrapped up in the actualthing that she, that's creator
(07:34):
did to create a trend. I'm moreintrigued and kind of
enlightened by the fact that sheis creating a habit. So I don't
think we all have to say, oh,every time we open up the app we
have to post. I don't think weall have to do that.
No, no. I think we all have todecide what our habit is going
to be. What is going to make youconsistent? What is going to
(07:57):
make you know that you're doingthis thing that you've committed
to? And how are you going tomake that trigger happen?
Happen? And in her case, she didthe thing where she's not gonna
post until she, and not gonnascroll until she posts, and it's
working for her. So I wanna talkabout why it's working, even
more so. But it's because she'streating that thing as a
(08:20):
requirement. Like I'm not goingto, I used to do, I'm not gonna
eat breakfast until I gorunning.
So therefore I would wanna gorun, that's just, that was my
thing. Don't quote me on thatone because I'm sure some
workout guru is gonna come afterme. But I used to like to get up
in the morning and go for a runon an empty stomach. I like to
run, I like to exercise on anempty stomach. I feel like my
(08:43):
muscles or my body isconcentrating on the exercise
versus any kind of digestion.
And that's just what worked forme, especially running because I
would get an upset stomach veryeasily. If I even ate a half a
banana and went for a run, Iwould be, the banana would be
repeating on me. That's a reallygood example because bananas
definitely give me like a weirdrepeating on me thing when I
(09:04):
exercise after eating one. Soeven though healthy morning, eat
a half a banana, go for a run,burping the whole time. Sorry.
But that's what happened. Sothat's like an example of a
habit I created for myself thatI was gonna get up before I do
anything, before I eatbreakfast, I'm gonna go running.
So therefore I would always,eventually I'm like, oh I'm
getting hungry, but I go runningso I could eat breakfast, you
(09:24):
know what I mean? So it would,it created a good habit for me.
And that's just an example ofwhat, because it works because
it forces you to do somethingbecause you've decided you're
gonna do it, whether you've saidit out loud, you know, we've
talked about habits before andif I say something out loud,
immediately know I'm gonna doit.
Some people are like, wellthat's not good reason, know, I
would have to take a class orI'd have to sign up for
(09:45):
something. And everybody hastheir thing. So maybe there is
something that you sign up for,like the studio. For example, I
can't believe I'm just, that wasnot planned. But if you sign up
for the studio and you knowevery Tuesday we have a
challenge, you might be moremotivated to do it because
you're paying for the studio.
Not a lot by the way, dollars 36a month. That's not even that's
like a dollar a day to get help.To get help every single day.
(10:09):
And motivation and a plan, youhave a small business plan, you
have like the Tuesday challenge,you have our weekly meetings.
Anyway, the point is that makesyou accountable.
And the other kind of cool thingabout the studio is you're
accountable to each other. Sowhen somebody shares something
in the chat, everybody'scommenting and like, oh my god,
that was so good. You know, Iwould've how did you do that?
(10:30):
Like people asking. So it's theinteraction, knowing that you
have others that are supportingyou.
That is great. Just like goingto a group exercise class is a
lot easier to be motivated forthan I'm gonna turn on my
YouTube video and do myexercise. Right? It's something
that triggers you. So find outwhat works for you.
What has worked for you in thepast to set a goal, to
(10:52):
accomplish something or tocreate a habit. And use that to
make this a new habit. Use yourwhatever triggers you. That's
what has to happen. So if younever post and then all of a
sudden you say gonna post threetimes a day, odds are you're
probably not going to do thatbecause you haven't set yourself
up for success for that.
So I think the whole thing ismaking sure that you know what
(11:14):
it is that drives you to do thething and be consistent and use
that knowledge of yourself tocreate this new habit. Funny
because the book Atomic Habitshas been, it's in with me all,
it's in my room with me all thetime. And once in a while I open
it up and I read a chapterbecause that was a really big,
that had a really big impact onme. That you could do something
for five minutes a day and youcan make change over the course
(11:36):
of a length of time. And I didit with squats and then now I'm
doing it with push ups.
And Amber, if you're listening,you know that every day I try I
try a push up and I'm doing areverse push up. So I'm starting
with my arms straight and I'mjust slowly working my way to
the ground until I get to thepoint where I can't hold it
anymore. And then I let myselfdrop. And I so I do that. And
then I also second part of myhabitual daily routine, which is
(11:59):
literally five minutes, I goalong my dresser and I do actual
push ups all the way up anddown, up and down.
I do 10, I'm up to 15, next weekI'll be up to 20. And each day I
just do more. Because I know, Isaw what happened when I decided
I was going to learn how tosquats. I asked how to do
squats. I did a little bit everyday for five minutes a day and I
(12:19):
would get deeper and deeper anddeeper.
And over the course of a year Imade change. And I can squat
from not being able to squat toall the way to the floor. So I
know it's possible. And I thinkthat if you know what works for
you, that's what you gotta tapinto for content. You have to
relate the real things in life.
What helped you if you were on adiet and you lost weight and you
(12:41):
did it successfully? What madethat click? And then use that
same system for contentcreation. It's also letting
yourself be less than perfectbecause I know a lot of people
are like, well, I can't, youknow, I've made this video and I
like how I look or they'reobsessing over something about
the background or whatever itis. And a lot of times you have
(13:03):
to just let go and say, it'sjust gonna be done.
It's not gonna be perfect. I'mjust gonna post it. One time I
had a video, I literally had avideo. I'm surprised a lot of
people didn't come at me in thecomments. I had hairs sticking
straight up.
I didn't even realize. Whatever.I'm like, I can't erase these
hairs and I am not reshootingthis whole video. So it's going.
Another time I did a tutorialand there was dust on my screen.
(13:24):
I didn't even notice it. I wasteaching the lesson on my screen
and, you know, sometimes I don'teven see the dust with my naked
eye, but then when I watch thevideo back, I'm like, how did I
not clean off my phone screen?But you know what? Let someone
comment on it. Maybe I'll getsome engagement and I just post
it anyway.
So I do not wait for perfectionany longer and nor should you.
(13:46):
Just let it rip. Let it rip. Usethe newsletter every Tuesday to
come up with ideas. Get yourselfinto a rhythm like you know
you're gonna post.
So go to the newsletter, saveeach one of those trends, just
put them into your weeklyfolder. You can clean it out
every week. You can unfavoritethings. By the way, if you
didn't know on the platforms, ifyou have added something to the
(14:09):
favorites, you can go to thatfavorite, tap on that video, and
you can uncheck it so you cantake it out of the favorites at
any point. And once it's in thefavorites, it's not living there
forever.
You can take it out. You canremove it. This way, if you have
a weekly folder, which isactually a really good idea,
might do this for myself. I lovewhen I have an idea randomly on
the spot and I'm like, why don'tI do that idea myself? If you
(14:30):
create a folder that's weeklytrends and you go, okay, I got
the newsletter.
One, two, three, four, I'mputting them all in there. This
is what I'm going to do. Holycrap. Why didn't I think of this
sooner? Because a lot of times,I'm digging back looking for the
newsletter to find what thetrends were because I'm like,
oh, let me pull one of thetrends out for this week.
So now what I'm going to do iswhen I send when I receive my
newsletter, which I get frommyself, I'm going to go to each
(14:51):
trend and I'm going to save itto my favorites into my weekly
fate weekly trends folder onTikTok and I'm going to do it on
Instagram. And this way eachweek when I put the new ones in,
I'll take the old ones out if Ididn't do them or I'll save the
ones I still might want to getto. This is brilliant. Take this
idea from me right now and makea folder for weekly trends
(15:13):
because that way when you'restuck for content, you could
just go back and quickly look.Now content ideas are a little
harder because you are going tohave to go back to the
newsletter because there's nothere's no trend link for
content ideas.
So reading those Tuesday contentideas and making a note of it,
maybe putting it in your notesis another strategy. Also
another strategy if you likeusing notes instead, you can
(15:34):
copy the links and put that putthe links to the trends into
your notes and have your weeklycontent a note for all the
things that are coming to you inthe newsletter and also the
ideas. And you can just write aquick note about each idea. That
way you don't have to go backand look for the email. It'll
help.
I do think so. Alright? So thatis the plan. You're going to
(15:55):
create a habit, decide how oftenyou want to post, and go hard.
And go with abandon.
Without abandon? I think it'swith full abandon. I love when I
get an expression reversed. Butyou're just gonna post without
with freedom and carefreenessand say, F it. Like, I don't
(16:17):
care if somebody wants tocomment on it, say something
negative, whatever, whatever.
Let them, let them, let them.Let them feel, let them say, and
just carry on with your badself. Because I love when I saw
a post recently and it was sofunny because it was like live
the cringey life or somethinglike that. It was like the idea
was this guy was saying, youknow, if you think you're
(16:38):
cringey, good. Be cringey.
If you're not cringey, you'renot living because that's what
you need to be. You need to beliving like you don't care. And
sometimes you don't care. You'rebeing cringey. I actually saw
the video on a plane and then Igot off the plane and there was
I know for some of you are gonnahave seen this Instagram story.
But I came off the plane atUnited in Newark. And I saw,
(17:00):
like, they had a little thing.You know those cutouts? They
have sometimes that pumpkinpatches where you can put your
face inside the pumpkin or yourface inside the scarecrow or
something like that. So theyhave an airplane now.
It's a cutout cardboard thing ofan airplane, not cardboard. You
know, it's nicely made. And it'sgot a cutout so you can be like
you're in the pilot seat. Solittle kids can come up and be
the pilot on the on the planefrom and the parents can take a
(17:24):
picture. So as I walked by, Isaid, oh, that's so cute.
I can't wait. You know, one dayI'll have like one of my my my
grandkid will be wanna be in theplane. And then I went, I'm
gonna be in the plane right now.That is so cringey. And I
actually thought about thatguy's video because I was gonna
keep going.
And I went, that guy, he justsaid, live the cringey life. And
I'm like, I'm doing it. So Iasked some girl who's right
(17:46):
there. I said, would you justvideotape me for a second? I
want to walk into that plane.
By the way, if you ever areasked to videotape something for
someone, here's a tip of advice.Don't decide when you're going
to start and stop recording. Theminute they say, can you can you
video? And you press, I pressrecord and I go, okay, it's
recording. Just hold the phone.
Let it record. Don't stop andstart for the person. I can't, I
(18:09):
was so mad because I had her, Ihad her record and I said, okay,
just keep recording. She stoppedand waited for me to walk in and
missed the whole funny part ofmy video was when I was walking
in behind the plane and shewasn't recording. So I, I'm
annoyed at her for that.
However, she was very nice torecord me. But I'm like why did
she stop? I pressed record andsaid here, just hold the phone
(18:30):
here while I walk in. So thewhole time I'm thinking she's
recording, she didn't recorduntil I got into the plane. You
know, sometimes I have to givebetter direction to my
strangers.
But it happens to me every time.I hand the phone to someone, I
go, it's recording, just holdit. Don't stop it. Let it
record. They don't understandthat I'm going edit it later.
(18:51):
That's the thing I have to tellthem. I have to say, just let it
record because I'm going to editit. That's what I'm going to say
next time. I'm living andlearning right here right here
now on the podcast. But I wantto make sure that my content
when I ask strangers to do it,it's actually usable content and
not that they didn't record.
Yikes. The problems of askingstrangers. Here you have it in a
(19:11):
nutshell. But it's okay. Iappreciate all the strangers
that help me out on the spot.
And when I record for people,when I'm stopped, I'm always
like, alright I'm recording. I'mgetting behind the scenes. Like
I give them a whole commentaryabout what I'm recording. So
that they know that I'mrecording the beginning and the
ending and oh my God you'refunny and also I'm taking
pictures while I'm recording.Press the button, hit the
stills.
(19:32):
Anyway, alright it was a reallyfun week. I had my day at 6
Flags with my son Jonathan forhis birthday. Every year we go,
usually on July 1, this time weon July 2 because it was
thunderstorming like crazy. Sowe went the day after. We had so
much fun.
We had his friend there, Omar.And then Omar's brother Omar's
brother, wait, I said I wasgoing to talk about him on the
podcast so let me stop andremember to say it. On so he
(19:56):
works in e commerce and he hasthis whole he makes money like
almost as a reseller on theinternet. It's quite amazing.
He's branded something and thenhe has this whole like resell
thing that he does.
It was so intriguing. But he wasintrigued with me and my life
and my social media. And I wasintrigued with his thing because
he's doing he's running ads andhe's successfully, monetizing
(20:20):
his business through ads. So welearned a lot from each other.
And I think Julie and I aregonna start to run ads for the
studio, which would be a lot offun, and to see what happens and
to see how that really you know,right now, I just depend on
social media or the newsletteror word-of-mouth.
And I'm like, maybe I gotta tryand page out his book and run
some ads. So maybe you'll seesome ads from me soon for the
(20:41):
studio. Be nice if you see them.Make a nice comment because you
know I'm so committed and Ireally care about my studio
students. And I can't wait tosee them next week.
So everybody have a greatfourth. And, studio folks, will
see you at the next meeting andeveryone else get in the studio
so I can see you at the nextmeeting. Bye.
Welcome to the Socialize Strategy. Happy Friday. It's
(00:03):
July 4, July 4 weekend,Independence Day here in The
United States. So we'recelebrating a nice long weekend.
I'm so excited.
It's beach time for themothership and I've had my kids
here all week so that's beenreally fun. And believe it or
not, my son and his wife andtheir baby are gonna come for
the weekend. I wasn't sure theywere gonna venture out of their
(00:23):
their cocoon of of new babenewborn and they are coming. So
excited to see them later todayand spend some time with the
baby girl. Okay, let's kick itoff with the unsponsored by
segment because I have a funnyone for you today.
And actually I have two things.One is in the toy realm weirdly
and the other one is in theskincare realm. So let me just
(00:44):
pop the toy realm up here andit's not Hangry Pets. But from
the makers of Hangry Pets, thisis Happy, Happy Yappers. And the
way it works is it repeats whatyou say.
What does it do? What does itdo? It repeats what you say.
(01:06):
This one happens to be a parrot.I'm going to press the button
because it also plays thisclassic.
(01:26):
Alright. I'm gonna take it off.I'm gonna turn it off But I'm
gonna tell you about it becauseit is hilarious. Alright, it is,
it's a wrist. Do you rememberthese slap bracelets?
These oh, let shut it off. Whywon't it go off? Hold on. If
you're watching me instead oflistening, you would see him in
person. This is a wristbracelet.
If you remember, they werecalled slap bracelets back in
(01:48):
the day and they're like thisand then you snap them on and
you slap them on your wrist. Soit's a slap bracelet meets a
little bird that talks back toyou and it repeats what you say.
And I like to say it speaks anylanguage. So if you speak
Russian, it will speak Russianright back to you. Very funny.
But it only repeats what yousay. And then it also plays the
music. It also makes birdsounds. This one happens to be a
(02:11):
parrot, but there's so manyothers. There's a pink flamingo.
There's yellow tweety birds.There's bluebirds. You name it.
It's a whole line of happyyappers. And the reason I'm
talking about it is because myclient who is Hangry Pets is
also doing happy yappers and wasasking me, oh, do you have any
content ideas?
So he sent me some, and I havebeen having such a blast with
(02:31):
this. Because quite honestly, II wear it around the city to see
if I can get some shots of it indifferent situations, and then
constantly people are talking tome and asking me about it. So I
do think they maybe have alittle hit on their hands. But
it's a cute one. So if you areinterested, it is called Happy
Yappers.
I think it's funny that my wholecareer in my twenties and
thirties into my forties was inthe toy industry. So when my
(02:55):
kids were growing up, I workedon Furby, HitClips, Poochy, Giga
Pets, I'm trying to think of,handheld games, My Little Pony.
This was my whole entire, yearsof raising my kids was in me
working in the toy industry. Soit was really kind of cool for
them to see me go to shoots andit would be, Julie just found a
shot with me and Rihanna becauseRihanna was at the launch of one
(03:18):
of the products that I worked onfor is for Tiger Electronics. So
when I think about it, my wholeentire career was really more
interesting to them when theywere little.
And now I think it's funny thatI got away from the toy industry
as they gotten to be adults, andI'm doing more of the
testimonial work and theinterviews and Blistex and Olay
and that kind of thing. And nowsuddenly this toy thing has come
(03:40):
back into my life, almost likekarma now that I have a
grandchild. Don't you thinkthat's weird? I do. I think it's
weird.
Because it's like my life hascome full circle and now I'm
back to, oh, what am I do I havemy hands on the hottest toy of
the of the upcoming toy season?Because that's what happened
when I worked on Furby. Wasanyway, they're doing a talk
documentary about Furby. Sopretty soon, I'm gonna be I'm
(04:02):
actually gonna fly me out tosomewhere for an interview to be
interviewed about the Firbyphenomenon and my involvement in
it. So that's funny.
Wow. That was a very, very longdigression from my unsponsored
buy. And they are not paying meto talk about this product. I
just think it's so funny that Ispin around with me in my bag,
(04:22):
taking to places, traveling andso it's on my mind because every
time I take it out I get goodcompliments and funny
conversations with people when Itake it out. The other
unsponsored buy is Skin Care andthe reason I'm going to talk
about them, Doctor.
Hauschka, here is the logo. Idon't think I've talked about
them yet but this is a brandthat is it's all made from good
(04:43):
ingredients. And you'll see whenI tell you, never in my life
have I used all of a lip balm.I'm not kidding. My lip balms,
they come, they go, they landsomewhere else, who knows where.
I have used this to the bottom.It's a first. It's crazy. That's
how much I like it. And thetiming was great because then I
(05:03):
was really I was using it evenafter my lip injury.
So I was like, Oh, I know thisis good for it. So it's not
going be something that I'mputting that's got chemicals.
It's really good. And I lovethat they're the reason why I
know about this brand is becauseI helped them launch their
podcast. And so their podcast isabout giving back because their
company gives back to feedbecause they're all about fresh
(05:26):
ingredients and gardening andhealthy foods for people.
And the CEO actually has thispersonal passion where she wants
to help feed feed the hungry.She thinks everybody, all
children deserve a healthy mealwhen they go to school. And I
love her mission and she has apodcast all about it. So doctor
Hauschka, check it out. I likeeverything about their mission,
(05:46):
their products.
The lip balm, the eye balm. AlsoI've used almost the whole eye
balm. There you have it. I mighthave even talked about them
before because I'm having a dejavu. But if I did, sorry, I
really do like them.
Okay. For today's topic, how tocreate effective social media
habits is really, it's reallythe core of what this is about
(06:07):
because even though thenewsletter says post every time
you open the app because that's,somebody did that as a, way to
put herself in the habit ofposting and being consistent.
And her way of doing it was totell herself I'm not going to
scroll until I post something.And it was an interesting thing
because that's what's trendingbut the way I see it, I like to
(06:30):
look at the big picture of whyis that, what does that really
mean? It's not just post everytime you open the app because
what if she wants to open theapp five times a day?
Then she's posting five times aday. So she's stopping her self
from using TikTok or using hersocial media unless, until she
posts something. So that's hertrigger. But what I see it as,
(06:52):
not, I see it as creating ahabit, not doing that particular
habit but creating a habit ofsome kind. So she happened to
make her habit, when I open theapp before I scroll, I'm going
to post.
You can make your habit, everyday at noon I'm going to post.
To what? In the morning, in theevening is the only time I'm
(07:12):
gonna scroll, so those are thetimes I'm gonna post. You could
say every Tuesday and ThursdayI'm going to go live, and that
could be like something thatcommit to because going live
does help your views. Before yougo live, you should always post.
Those are the kinds of things Ithink that this speaks to. I I'm
not so wrapped up in the actualthing that she, that's creator
(07:34):
did to create a trend. I'm moreintrigued and kind of
enlightened by the fact that sheis creating a habit. So I don't
think we all have to say, oh,every time we open up the app we
have to post. I don't think weall have to do that.
No, no. I think we all have todecide what our habit is going
to be. What is going to make youconsistent? What is going to
(07:57):
make you know that you're doingthis thing that you've committed
to? And how are you going tomake that trigger happen?
Happen? And in her case, she didthe thing where she's not gonna
post until she, and not gonnascroll until she posts, and it's
working for her. So I wanna talkabout why it's working, even
more so. But it's because she'streating that thing as a
(08:20):
requirement. Like I'm not goingto, I used to do, I'm not gonna
eat breakfast until I gorunning.
So therefore I would wanna gorun, that's just, that was my
thing. Don't quote me on thatone because I'm sure some
workout guru is gonna come afterme. But I used to like to get up
in the morning and go for a runon an empty stomach. I like to
run, I like to exercise on anempty stomach. I feel like my
(08:43):
muscles or my body isconcentrating on the exercise
versus any kind of digestion.
And that's just what worked forme, especially running because I
would get an upset stomach veryeasily. If I even ate a half a
banana and went for a run, Iwould be, the banana would be
repeating on me. That's a reallygood example because bananas
definitely give me like a weirdrepeating on me thing when I
(09:04):
exercise after eating one. Soeven though healthy morning, eat
a half a banana, go for a run,burping the whole time. Sorry.
But that's what happened. Sothat's like an example of a
habit I created for myself thatI was gonna get up before I do
anything, before I eatbreakfast, I'm gonna go running.
So therefore I would always,eventually I'm like, oh I'm
getting hungry, but I go runningso I could eat breakfast, you
(09:24):
know what I mean? So it would,it created a good habit for me.
And that's just an example ofwhat, because it works because
it forces you to do somethingbecause you've decided you're
gonna do it, whether you've saidit out loud, you know, we've
talked about habits before andif I say something out loud,
immediately know I'm gonna doit.
Some people are like, wellthat's not good reason, know, I
would have to take a class orI'd have to sign up for
(09:45):
something. And everybody hastheir thing. So maybe there is
something that you sign up for,like the studio. For example, I
can't believe I'm just, that wasnot planned. But if you sign up
for the studio and you knowevery Tuesday we have a
challenge, you might be moremotivated to do it because
you're paying for the studio.
Not a lot by the way, dollars 36a month. That's not even that's
like a dollar a day to get help.To get help every single day.
(10:09):
And motivation and a plan, youhave a small business plan, you
have like the Tuesday challenge,you have our weekly meetings.
Anyway, the point is that makesyou accountable.
And the other kind of cool thingabout the studio is you're
accountable to each other. Sowhen somebody shares something
in the chat, everybody'scommenting and like, oh my god,
that was so good. You know, Iwould've how did you do that?
(10:30):
Like people asking. So it's theinteraction, knowing that you
have others that are supportingyou.
That is great. Just like goingto a group exercise class is a
lot easier to be motivated forthan I'm gonna turn on my
YouTube video and do myexercise. Right? It's something
that triggers you. So find outwhat works for you.
What has worked for you in thepast to set a goal, to
(10:52):
accomplish something or tocreate a habit. And use that to
make this a new habit. Use yourwhatever triggers you. That's
what has to happen. So if younever post and then all of a
sudden you say gonna post threetimes a day, odds are you're
probably not going to do thatbecause you haven't set yourself
up for success for that.
So I think the whole thing ismaking sure that you know what
(11:14):
it is that drives you to do thething and be consistent and use
that knowledge of yourself tocreate this new habit. Funny
because the book Atomic Habitshas been, it's in with me all,
it's in my room with me all thetime. And once in a while I open
it up and I read a chapterbecause that was a really big,
that had a really big impact onme. That you could do something
for five minutes a day and youcan make change over the course
(11:36):
of a length of time. And I didit with squats and then now I'm
doing it with push ups.
And Amber, if you're listening,you know that every day I try I
try a push up and I'm doing areverse push up. So I'm starting
with my arms straight and I'mjust slowly working my way to
the ground until I get to thepoint where I can't hold it
anymore. And then I let myselfdrop. And I so I do that. And
then I also second part of myhabitual daily routine, which is
(11:59):
literally five minutes, I goalong my dresser and I do actual
push ups all the way up anddown, up and down.
I do 10, I'm up to 15, next weekI'll be up to 20. And each day I
just do more. Because I know, Isaw what happened when I decided
I was going to learn how tosquats. I asked how to do
squats. I did a little bit everyday for five minutes a day and I
(12:19):
would get deeper and deeper anddeeper.
And over the course of a year Imade change. And I can squat
from not being able to squat toall the way to the floor. So I
know it's possible. And I thinkthat if you know what works for
you, that's what you gotta tapinto for content. You have to
relate the real things in life.
What helped you if you were on adiet and you lost weight and you
(12:41):
did it successfully? What madethat click? And then use that
same system for contentcreation. It's also letting
yourself be less than perfectbecause I know a lot of people
are like, well, I can't, youknow, I've made this video and I
like how I look or they'reobsessing over something about
the background or whatever itis. And a lot of times you have
(13:03):
to just let go and say, it'sjust gonna be done.
It's not gonna be perfect. I'mjust gonna post it. One time I
had a video, I literally had avideo. I'm surprised a lot of
people didn't come at me in thecomments. I had hairs sticking
straight up.
I didn't even realize. Whatever.I'm like, I can't erase these
hairs and I am not reshootingthis whole video. So it's going.
Another time I did a tutorialand there was dust on my screen.
(13:24):
I didn't even notice it. I wasteaching the lesson on my screen
and, you know, sometimes I don'teven see the dust with my naked
eye, but then when I watch thevideo back, I'm like, how did I
not clean off my phone screen?But you know what? Let someone
comment on it. Maybe I'll getsome engagement and I just post
it anyway.
So I do not wait for perfectionany longer and nor should you.
(13:46):
Just let it rip. Let it rip. Usethe newsletter every Tuesday to
come up with ideas. Get yourselfinto a rhythm like you know
you're gonna post.
So go to the newsletter, saveeach one of those trends, just
put them into your weeklyfolder. You can clean it out
every week. You can unfavoritethings. By the way, if you
didn't know on the platforms, ifyou have added something to the
(14:09):
favorites, you can go to thatfavorite, tap on that video, and
you can uncheck it so you cantake it out of the favorites at
any point. And once it's in thefavorites, it's not living there
forever.
You can take it out. You canremove it. This way, if you have
a weekly folder, which isactually a really good idea,
might do this for myself. I lovewhen I have an idea randomly on
the spot and I'm like, why don'tI do that idea myself? If you
(14:30):
create a folder that's weeklytrends and you go, okay, I got
the newsletter.
One, two, three, four, I'mputting them all in there. This
is what I'm going to do. Holycrap. Why didn't I think of this
sooner? Because a lot of times,I'm digging back looking for the
newsletter to find what thetrends were because I'm like,
oh, let me pull one of thetrends out for this week.
So now what I'm going to do iswhen I send when I receive my
newsletter, which I get frommyself, I'm going to go to each
(14:51):
trend and I'm going to save itto my favorites into my weekly
fate weekly trends folder onTikTok and I'm going to do it on
Instagram. And this way eachweek when I put the new ones in,
I'll take the old ones out if Ididn't do them or I'll save the
ones I still might want to getto. This is brilliant. Take this
idea from me right now and makea folder for weekly trends
(15:13):
because that way when you'restuck for content, you could
just go back and quickly look.Now content ideas are a little
harder because you are going tohave to go back to the
newsletter because there's nothere's no trend link for
content ideas.
So reading those Tuesday contentideas and making a note of it,
maybe putting it in your notesis another strategy. Also
another strategy if you likeusing notes instead, you can
(15:34):
copy the links and put that putthe links to the trends into
your notes and have your weeklycontent a note for all the
things that are coming to you inthe newsletter and also the
ideas. And you can just write aquick note about each idea. That
way you don't have to go backand look for the email. It'll
help.
I do think so. Alright? So thatis the plan. You're going to
(15:55):
create a habit, decide how oftenyou want to post, and go hard.
And go with abandon.
Without abandon? I think it'swith full abandon. I love when I
get an expression reversed. Butyou're just gonna post without
with freedom and carefreenessand say, F it. Like, I don't
(16:17):
care if somebody wants tocomment on it, say something
negative, whatever, whatever.
Let them, let them, let them.Let them feel, let them say, and
just carry on with your badself. Because I love when I saw
a post recently and it was sofunny because it was like live
the cringey life or somethinglike that. It was like the idea
was this guy was saying, youknow, if you think you're
(16:38):
cringey, good. Be cringey.
If you're not cringey, you'renot living because that's what
you need to be. You need to beliving like you don't care. And
sometimes you don't care. You'rebeing cringey. I actually saw
the video on a plane and then Igot off the plane and there was
I know for some of you are gonnahave seen this Instagram story.
But I came off the plane atUnited in Newark. And I saw,
(17:00):
like, they had a little thing.You know those cutouts? They
have sometimes that pumpkinpatches where you can put your
face inside the pumpkin or yourface inside the scarecrow or
something like that. So theyhave an airplane now.
It's a cutout cardboard thing ofan airplane, not cardboard. You
know, it's nicely made. And it'sgot a cutout so you can be like
you're in the pilot seat. Solittle kids can come up and be
the pilot on the on the planefrom and the parents can take a
(17:24):
picture. So as I walked by, Isaid, oh, that's so cute.
I can't wait. You know, one dayI'll have like one of my my my
grandkid will be wanna be in theplane. And then I went, I'm
gonna be in the plane right now.That is so cringey. And I
actually thought about thatguy's video because I was gonna
keep going.
And I went, that guy, he justsaid, live the cringey life. And
I'm like, I'm doing it. So Iasked some girl who's right
(17:46):
there. I said, would you justvideotape me for a second? I
want to walk into that plane.
By the way, if you ever areasked to videotape something for
someone, here's a tip of advice.Don't decide when you're going
to start and stop recording. Theminute they say, can you can you
video? And you press, I pressrecord and I go, okay, it's
recording. Just hold the phone.
Let it record. Don't stop andstart for the person. I can't, I
(18:09):
was so mad because I had her, Ihad her record and I said, okay,
just keep recording. She stoppedand waited for me to walk in and
missed the whole funny part ofmy video was when I was walking
in behind the plane and shewasn't recording. So I, I'm
annoyed at her for that.
However, she was very nice torecord me. But I'm like why did
she stop? I pressed record andsaid here, just hold the phone
(18:30):
here while I walk in. So thewhole time I'm thinking she's
recording, she didn't recorduntil I got into the plane. You
know, sometimes I have to givebetter direction to my
strangers.
But it happens to me every time.I hand the phone to someone, I
go, it's recording, just holdit. Don't stop it. Let it
record. They don't understandthat I'm going edit it later.
(18:51):
That's the thing I have to tellthem. I have to say, just let it
record because I'm going to editit. That's what I'm going to say
next time. I'm living andlearning right here right here
now on the podcast. But I wantto make sure that my content
when I ask strangers to do it,it's actually usable content and
not that they didn't record.
Yikes. The problems of askingstrangers. Here you have it in a
(19:11):
nutshell. But it's okay. Iappreciate all the strangers
that help me out on the spot.
And when I record for people,when I'm stopped, I'm always
like, alright I'm recording. I'mgetting behind the scenes. Like
I give them a whole commentaryabout what I'm recording. So
that they know that I'mrecording the beginning and the
ending and oh my God you'refunny and also I'm taking
pictures while I'm recording.Press the button, hit the
stills.
(19:32):
Anyway, alright it was a reallyfun week. I had my day at 6
Flags with my son Jonathan forhis birthday. Every year we go,
usually on July 1, this time weon July 2 because it was
thunderstorming like crazy. Sowe went the day after. We had so
much fun.
We had his friend there, Omar.And then Omar's brother Omar's
brother, wait, I said I wasgoing to talk about him on the
podcast so let me stop andremember to say it. On so he
(19:56):
works in e commerce and he hasthis whole he makes money like
almost as a reseller on theinternet. It's quite amazing.
He's branded something and thenhe has this whole like resell
thing that he does.
It was so intriguing. But he wasintrigued with me and my life
and my social media. And I wasintrigued with his thing because
he's doing he's running ads andhe's successfully, monetizing
(20:20):
his business through ads. So welearned a lot from each other.
And I think Julie and I aregonna start to run ads for the
studio, which would be a lot offun, and to see what happens and
to see how that really you know,right now, I just depend on
social media or the newsletteror word-of-mouth.
And I'm like, maybe I gotta tryand page out his book and run
some ads. So maybe you'll seesome ads from me soon for the
(20:41):
studio. Be nice if you see them.Make a nice comment because you
know I'm so committed and Ireally care about my studio
students. And I can't wait tosee them next week.
So everybody have a greatfourth. And, studio folks, will
see you at the next meeting andeveryone else get in the studio
so I can see you at the nextmeeting. Bye.
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