September 12, 2025 • 22 mins
Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging.
Unsponsored By Segment
- Simple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win.
- Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder to read ingredient lists closely.
- Fashion pick: Babaton vest from Aritzia – vests are back as an easy way to dress up a tank. Plus a nudge to repurpose vintage or forgotten pieces from your own closet.
Editing Tips for Creators
- Keep It Simple – Clean, tight edits beat cluttered stickers and effects.
- When in Doubt, Edit It Out – Trim unnecessary pauses or tangents to keep the pace moving.
- Master Your Editing App – Learn basics in CapCut, TikTok, Instagram, or InShot to avoid roadblocks.
- Add Auto-Captions – Accessibility + higher engagement for viewers watching without sound.
- Play With Pacing – Use ramp speed (normal → fast → normal) instead of full-video fast-forward.
- Overlays & Split Screens – Great for creativity and engagement. (Shoutout to Studio member Linda who went viral using this technique!)
- Text & Motion – On-screen text and moving captions keep eyes locked in.
- Audio Matters – Subtle, low-volume background music enhances emotion without overpowering your voice.
Community Highlights
- 🎉 Linda Desjardins – viral Instagram video with split-screen creativity (2.5M views)
- 🌟 Carla @FabnFitByCarla – cast on The Golden Bachelor premiering Sept 24.
Final Thought
- You don’t need to be a pro editor to make engaging content. With some guidance and practice, simple edits can make your videos stand out. JOIN THE STUDIO NOW to level up your content!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to The Social Media Strategy. Happy Friday. I
just finished chasing abumblebee out of my apartment
because who would think that uphigh on a floor in a city
apartment, if you open thewindows to get some fresh air,
that you'd end up with abumblebee in your house. But
there you have it. So I got ridof them, and I'm ready to go.
We're gonna kick off today eventhough we're gonna talk about
(00:21):
editing. I want to bring myunsponsored by products, and one
of them is probably gonna causea little bit of maybe discussion
and research amongst yourselveswhen you leave this when you
leave me today. Because I havebeen looking for and this
follows up from the the NinjaCreamy, but I've been looking
for different types of crunchytoppings to put on the the
healthy ice cream to make ittasty and crunchy and good. And
(00:44):
I just started looking in thegrocery store for different
things. So, one of them is thesecrackers, which I actually do
really like.
They're called Simple Millssweetened nut flour chocolate
brownie. They I believe they aregluten free, although I wasn't
looking for gluten free. Yes.They are gluten free. Here you
go.
Push them up closer. And they'rechocolate. And so it's kinda
like graham crackers in a way,but they have a little bit more
(01:07):
toughness or texture than grahamcrackers somehow. Graham
crackers are lighter and andthese are a little harder of a
crunch. So I am a big fan, andthey are all the the ingredients
are all natural.
It says all the things non GMO,gluten free, etcetera, etcetera,
and then I read through, and Isee what's in there. Okay. Fine.
Then I go and I pick up, and Ilike them. So they get a they
(01:30):
get a win from me.
They get a a plus. Then I pickup this Catalina Crunch. I'm not
here to throw them under the busor anything, but I just wanna
point something out that Inoticed. So here we go. Catalina
Crunch protein cereals.
I'm thinking great. It's in thecereal aisle. It's got this one
happens to be chocolate peanutbutter, I thought perfect for on
top of the ice cream. And itsays all the things at the top.
(01:52):
No artificial flavors orsweeteners.
New great taste, protein,excellent source of fiber, zero
sugar, etcetera. So I bought it,and then I tasted it. And it
tastes kind of it's not superflavorful, but the crunch is
hard. And the taste is decent.It's good.
Like, you can put that on icecream, and you're gonna get a
(02:13):
feeling that you got somethingcrunchy going on. I'm sorry that
I'm looking up here, but I havea mirror there so I could see if
I'm in the camera. So I'm justlooking at my mirror for a
second. Okay. So this is what itis.
Now I look at the ingredientsand I say, okay, there's a lot
of things on here. We got peanutoil, peanuts, leavening, baking
soda, lots of ingredients. Butit's on the front, let's
(02:35):
remember, it says no artificialflavors or sweeteners. Oh, it
does say here, with othernatural flavors. So I wanted to
alert the troops, meaning youguys, that when something has in
the ingredients natural flavors,because it says it right back
here, natural flavors, salt,stevia, blah blah blah.
(02:56):
Natural flavors. I went to lookit up because I'm like, what
does that even mean? Naturalflavors. Right? In food
ingredients, natural flavorsrefers to flavoring substances
derived from a natural sortsource such as a plant or animal
through processes likeextraction, roasting, or heating
according to the FDA.
While the source is natural,these complex mixtures can
(03:17):
undergo significant chemicalprocessing, which leads to the
product that may no longerresemble the original
ingredient, but it qualifiesunder natural ingredient. It
qualifies to be called thatunder the FDA's broader
definition. Boo. Boo. Boo.
So then I go on and I read more.Allergy concern allergy
concerns. So this is for peoplewho are allergic. Because of the
(03:38):
because the specific componentsare not disclosed, consumers
with severe allergies should becautious as they may contain
undisclosed ingredients. Thatseems crazy to me.
Now I'm fine with this product.It tastes good. It's crunchy
enough. I'm gonna put it on theI'm gonna use it on the ice
cream, I'll tell you. But itjust makes me realize that we
can buy into not that I don'tknow this already from being in
(03:59):
marketing, but we can buy intowoo hoo, natural thing, ding,
ding, and all the claims, andthey can work around those
claims within the FDA, but stillnot necessarily be the best
thing if you are a person who ishas really has allergies.
So I'm just gonna alert you. Ithe Catalina story is kinda
cool. This was a person who wasdiagnosed as a type one diabetic
(04:22):
and she and he, she, created itbecause they they saw a gap in
the marketplace for deliciousoptions that met the needs of
this person. Let's see. Who isthis person?
Krishna. Don't even know. Maleor female. Anyway, I'm not
dissing the product. I'm notputting them under the bus or
anything like that.
I'm just pointing out that weshould be aware that when
something says all natural andthen on the back, it says
(04:44):
natural flavors, those flavorsnot are not necessarily gonna be
natural for for everybody. Okay?I don't even know if we needed
to know that, but now we do. Nowwe get on to the next product,
which is vest. I have got andit's not the vest itself, but
it's Babaton brand.
So I love Aritzia as I wish Ihad the body for more in
(05:05):
Aritzia, but I don't. Aritzia isfor very slim young girls, but I
love some of the styles. And Iwent in there. I'm always
browsing in there, and I foundthis vest, and I thought, vests?
Oh, I haven't seen vests on inthe fashion world in a while.
So I popped it on, and at theday, I had a tank top on like
this that I'm wearing now. Andthen when I put it on, I went,
oh, this kind of dresses up mytank top to a degree. So if I am
(05:28):
in a meeting and things and it'shot, instead of having to put a
jacket or something over, I candress up my my tank top with a
vest. And so I bought it. Andthen just like when you buy a
Volkswagen and you see a millionof them on the road, Literally,
the next day, I'm wearing thevest.
I'm out in the city, and I seevests, vests, vests are in. So
(05:49):
if you didn't know, vests areback. So get yourself a vest. I
think a lot of people werewearing them out with no with no
shirt under it just as the tanktop itself, which I probably
could do on this. It's a littlelow though.
I don't know if I would gothere. But you know what I mean?
You can you can bring back avest if you have one in your
closet that you just tossed awayand figured it's not in style.
(06:10):
Bring it out. And what I alsodid was I stopped in a vintage
shop and I almost bought myselfa necklace like this that I'm
wearing, this crystal kind ofbeaded necklace.
And I when I I thought, I thinkI might have one of those from
my grandmother or something. SoI went into my jewelry box when
I got home, and sure enough, Ido have one. So now I'm trying
to pull things that I have in myin my house, in my jewelry box,
(06:31):
in my closet, and just add theminto my wardrobe again somehow.
So, yeah, there is a woman whosells kinda chunky glass type
jewelry. Her name is Lisa Fried,and she sells, like, designer
style, the ones that get sold inNeiman Marcus and whatnot, and
she sells them for veryaffordably.
She has a TikTok. I'll put I'llput her, link down here. But I
(06:54):
it's funny because it remindedme of that because I thought,
oh, I'm gonna put on a crystalthing that I might normally wear
just to a wedding. I'm justputting it on to kinda jazz up
my my vibe today. So pull thethings out, mix and match your
things.
We're gonna get into fashion inupcoming weeks. When I say
fashion, I mean, getting cameraready, being camera ready,
(07:15):
dressing for on camera. We'regonna get into that coming up,
not today. I'm gonna have aspecial guest on, and we're
gonna be talking about that.And, yeah, lots to say about
that because things have changedin my life since I've put myself
in front of the camera the way Ithe way I think about clothes in
the morning.
Okey dokey. Let's get into it.Boom. Editing like a pro right
(07:37):
from your phone. K.
So you know that I am wellversed in editing from years and
years and years in production.You know, I kinda love editing
the most. I used I started morein the editing side, and then
they I started doing the shoots.But for me, the way I learned
how to shoot is by being in theedit room and realizing, oh, we
didn't have this shot. Theydidn't shoot this shot.
(07:58):
We really could have used thatshot. So I really learned from
what was missing when I wasediting as a junior employee for
my boss. And I would he would belike, put a put a button push
shot or something in between.Well, they didn't shoot that. So
now I know, you know, whenyou're on a shoot, what shots
you might need in the editing.
So I have editing very, veryclearly, Oh, it's almost in my
(08:21):
DNA at this point. So it's I tryhard to teach the things that
come naturally to me because Irealize that most people don't
know the things. I recently goton a one on one, and I said to
the woman, you have four secondsbefore you start speaking on
your video. You could just editthat off and just start right at
the beginning. She wasn't evenaware that she had four seconds
(08:42):
on the beginning of the videobecause that just was not she
just pressed record and thoughtabout what she was gonna say and
started speaking and didn'trealize she could she had that
much time on the beginning.
So it's really about assessingwhat you're doing and then
seeing how to edit it to make itbetter. Okay. So the first thing
is to keep it simple in editing.You don't necessarily want to
(09:03):
put tons of things and stuff ontop and make your video really
complicated to try and distractpeople. If anything, simple and
tighter editing will give you abetter result.
That that is I'm sorry to sayeverybody, but that is
definitely a fact. Like, you canwrap your head around that.
Trust me. You're gonna be abetter a better creator overall
(09:25):
because a lot of people justthink, oh, I'll just put some
text all over it, and I'll, I'llthrow stickers on top. And I put
I can put effects with movinghearts and things like that.
It's like you're almost scaringpeople away when when you do
that. You're not welcoming themin when you do that. It's the
exact you're almost doing theexact exact opposite. But when
you have a speaking video, let'sstick with the the topic at hand
(09:47):
first. You think everything yousay is important and is part of
the story.
But if I took your video andchopped out chunks chunks where
you went on a little longerabout this and maybe you added
something in that was a littleoff topic that I do a lot on
this podcast, for example. Ifthis podcast was going to social
media, I would be chunking outbatches of it because it's too
(10:08):
long winded for a social mediapost. So chop, chop, chop, chop,
cut, cut, cut, It really helpsto keep your story moving. It
really helps to keep youraudience interested, and you you
need less than you think. Okay?
So when in doubt, edit it out.That was a line from the
newsletter. But, well, I willtell you, and I almost wanna say
this example. I don't wanna putit in the newsletter because
(10:29):
it's too, people will get too,literal. But when I did that
video where I showed how to dothe Nicki Minaj trend, I
recorded six minutes to do that.
And the video itself is onlylike a minute and a half that I
posted. So I edited out so muchof the process, and I made the
cuts so short so that peoplewould keep watching it. And I
(10:52):
knew there was parts where Ineeded more explanation, so I'd
leave a little bit longer in forcertain parts. And then short,
short, short, short. So if youwatch that video, for those of
you who know which one that is,maybe I'll even put it in the
newsletter.
Who knows? But if you watch thatvideo, you'll see there's an
explanation, and then it's cut,shoe on, shoe on, show and shoe,
do do. So it's like four quickcuts and then explanation. And
(11:15):
then it's cut, shoe, boom, pot,book, like when I piled up the
things on the table. I know as aprofessional when to do it.
And so what I'm trying to dohere is, I guess, teach you the
things that are innate to mewhen I when I put content
together. So you can have a longexplanation and then cut, cut,
cut, cut, then a longerexplanation, cut, cut, cut. You
(11:39):
can do, and I'm gonna talk aboutspeed ups too. Actually, I'll
get to that when I get to it.But the thing is to think about
short, short, short, a littlelonger.
Short, short, short, a littlelonger. Think of that as a style
and try to do some of yourcontent that way. If you're
especially when you're in atalking video because talking
videos can go on and on and on.You're gonna lose your you're
(12:00):
gonna lose your audience. Iswear to god if I posted this,
I'd lose my audience like twentyminutes ago.
I don't even know how long I'vebeen talking, but it would be I
would have lost them from fromthe beginning. Right? So the
next thing is to master yourediting app, and this is when
you really wanna I mean, payattention to some tutorials.
Watch the editing tutorials.Learn so that you're not sitting
there staring at the screen andyou can't find the overlay
(12:22):
button or you don't know how touse it or you can't find how to
you don't know how to cut anddrag so you're in parallel
paralysis trying to do it.
Learn how to do the basics.Learn watch a few tutorials. If
you don't wanna watch mine,fine. That's okay. Watch ones
that you connect with.
I mean, for me, I'd have theCapCut. I have the Instagram and
(12:42):
the TikTok, all those editingplatforms. I have tons of
tutorials, and you can come intothe free part of the studio and
you can just see the tutorials.But I don't have InShot because
I don't use InShot. So go if youlike InShot, go watch some ins
InShot tutorials on YouTube orsomething.
Learn how to do basics so thatyou're not having to stress
about that when you're justtrying to edit. And I also put
(13:03):
here pro tip, animated autocaptions on your speaking
videos. I've got a lot ofcomments. Please add captions to
your speaking videos. So I'vebeen doing it.
Even though I get distractedsometimes on content when I see
captions, I end up reading itinstead of watching. But I
realized that a lot of times I'mwatching my content in bed at
night and next and my husband'sasleep next to me, so I'm
watching, and I'm like, I don'twanna turn the audio on or I
(13:24):
don't have headphones on at themoment. And I'm somewhere, and I
don't have headphones handy. I'mreading. So I decided to jump
in.
Jump in the game. I'm adding thecaptions even though I never did
it. So and my content has beengetting a good a good amount of
engagement. So I do think autocaptions can really help with
engagement just because somebodythat might scroll, instead
(13:46):
they're gonna read and stickaround if they like what they're
reading. Okay?
So just think about it. Next isthe pace, playing with the pace,
which is the same thing astightening up your editing. But
in this case, differenttechniques. So instead of, k.
You're you have a video.
It's a minute. It's a it's aminute and a half. It's it's
ninety five seconds, and youwanna put it on Instagram, so
(14:07):
you need to speed it up orsomething like that. Like, it's
two minutes instead of ninetyseconds. And some people just
speed the whole thing up, andit's like you're listening to
Mickey Mouse.
Or you're watching them. Iimmediately scroll on those
videos. I I get it just bothersme. It just doesn't sit right
with me to watch something thatis completely sped up from
(14:29):
beginning to end. Do I watchvideos where it speeds up and
then it slows down to norm or itgoes to normal speed, and then a
little bit of speed up and thennormal speed?
Yes. That'll stick around forbecause that's a style. So I'm
doing and I don't do it much,but I should try it when I'm
doing my vlog things and if I'mshowing, showing, showing, and
then I do a pan, I tend to breakup the pan into three shots. But
(14:50):
you can just speed up the panand then slow, slow, slow, speed
up some walking. Slow, slow.
I don't mean slow it down. Imean regular, regular, regular
speed up. Then regular, regular.It's called ramping. When you
speed up a part of a shot andthen you let it go to normal
speed, that's called rampspeeding, if you didn't know.
So play with ramp speeds for achange. Do something a little
(15:13):
different. Always experiment.That's what I do with my content
all the time. I do a test.
We're gonna test it. I went livein the middle of the day the
other day. What a great idea.I'm gonna do it more often. So I
test things all the time.
Next one is to get creative withoverlays and split screens, and
now I'm going to share a verycool thing that happened to one
(15:34):
of our members of the studio,Linda Desjardens is her name. I
finally figured out how topronounce it. Linda had a viral
video, crazy viral, like2,500,000 on Instagram. It went
from 700 followers to I thoughtit was 16,000, but I think it's
14,000. I don't even remember.
But over 10,000 followers fromone video because she did a
split screen with herself. Andshe learned it. You know, she's
(15:57):
like, oh, all the videos I do, II learn from you. So cute. She's
adorable.
She's also an older creator, soshe's, I'm guessing, in her
seventies, you know, and she'sfiguring it out. And she's
determined and finding joy init, which makes me so happy. And
then I see a success like this,and I'm like, yes, girl. She
(16:19):
embraced. She got creative.
She had a fun idea in her head,and she made a video. And I'm
gonna be honest with you rightnow. Is it perfect? Like, the
perfect video of a charactervideo? Who cares?
Who knows? I don't know. Shesaid that her wig was crooked.
It doesn't matter. She shetouched people with her with her
(16:41):
video, and that is what isimportant, that you're making
some kind of an impact.
So congrats to Linda. So happyto celebrate her. While we're
doing little celebrations in themidst, I must say, time out
break, we're gonna shout out toCarla. That's at FabFit. Fab and
Fit by Carla.
I will also put her in thenewsletter. She was featured
(17:04):
she's on The Golden Bachelorthis season starting it airs on
September 24. So if you're areality TV connoisseur, I have
never watched The GoldenBachelor, but I'm going to watch
it this season so I can see mygirl, Carla, one of our founding
studio members from thebeginning when the studio first
launched and I saw her come inas one of the first members.
Like, I wanna almost say thefirst member. I was like, oh my
(17:27):
god, Carla, because she'salready a really good content
creator.
I was thinking, oh my gosh,she's joining the studio. And
she she said to me, I just wannaup my game. I wanna learn how to
do better, and I know you're theperson to learn from. And so she
has been with me since thebeginning of the studio. I'm
celebrating her win so big.
This is so huge for her. I toldher this is gonna change the
game for her as an influencer.She was already an influencer,
(17:50):
but now she's going to be ableto really monetize her her page
because now she has networkeyeballs, baby. Okay? So
anything can happen and thismakes me so so so happy.
Okay. The next one. I really Ireally went off the rails but
we're going to keep going. Thenext one is to add text and
captions. I mentioned thecaption things already.
(18:11):
But text popping on, textmoving, pointing to text, all of
that keeps your audienceengaged. It is so easy to do. So
easy to do. I am going to. Ihave a full lesson in the studio
on how to do this.
Very elaborate, slow, anddetailed because I think my
studio people love the longer,more detailed lessons where it's
(18:34):
where I have to when I post aTikTok lesson, sometimes I'm
just quick. Instagram lesson, Ihave to keep it quick. Gotta
keep people interested. On inthe studio, I know people are
there to learn. I will holdtheir interest even if I go
very, very slowly.
So those lessons are a lot moreelaborate. So if you'd like some
slow paced editing lessons, joinus over there. But popping the
(18:55):
beats, boom, boom, boom, andboom, boom, boom, that will make
your content more engaging.Fact. And then the last piece of
advice is think about your audiomusic, meaning, and how it's
gonna elicit some some emotionin your video.
Because a lot of people putmusic on, and if you take the
music off, it wouldn't have beeneven been that emotional. But
(19:16):
hearing that music and then theperson saying the thing or doing
the thing, you're immediately intears. It happens to me all the
time. Oh, so often. Even on myown, I'm making a video, and the
minute I put music on, I'm like,oh my god.
Now I'm crying about my ownvideo. But you have to make it
low enough so that if you'retalking in that video, it's not
blasting because then it lookslike you're really trying to get
(19:37):
that emotion instead of justlike it's a subtle thing down
low. So low, low, low, like 7%,if you can see percentages,
really down low. The musicalways kind of comes on louder
in the final, I find. So justmake sure you're adjusting that
volume so it doesn't overpoweryour voice.
Okey dokey. The moral of todayis that you don't need to be a
(19:58):
professional editor to editgreat content. You don't you can
certainly go to AI, pop it in,have it edit. I mean, there's
tons of AI editors. I wanna talkabout that before I say the
final thought because there'stons of them.
You can put it into wherever.But as a person who edits, I
found because I want I said, metry it. Pop it into I I forget
(20:20):
which app I used. I think I putthe podcast in. I said, make me
some teasers.
All it did was take out sectionsof the podcast and gave me
teasers. And it wasn't, in myopinion, the way I would have
edited tea because I would edita bit a bit a bit and put them
together, not one sectionchunked out. So that's like an
example of what I thought wasunsuccessful AI use. Because I
(20:43):
got the thing back. I said, I'mnot using this.
It's boring. It's not gonna beengaging. So I edited my own
teaser. I took the the threesections it gave me that it
chunked out. I took twosentences from each of those
sections and made my own video.
So I suppose if I went back andforth with AI enough and trained
it, I know that there's ways todo it. But to me, the length of
(21:05):
time it's gonna take me to dothat, it's quicker for me to
actually just do the editing. Idon't know. That's just me. But
I am willing to learn.
So if someone here wants to comein and say, Helen, you're crazy.
You're spending too much timeediting. Use X, Y, and Z app.
It's going to make magic. I'mall ears.
You see this? I'm all earsbecause I spend a lot of time
editing. So I'm happy to learnhow to condense my editing time.
(21:30):
But I'm also very picky becauseI like I like to edit and it's
part of I think it's part of thecontent creation. Maybe it's my
favorite part.
So do I want to take that away?Oh, I'd rather have someone
doing some other part of mycontent creation than taking
away my editing because that'swhere I express myself in my
style of editing. Okay. Finalthought. You don't have to be a
(21:52):
professional editor to makecontent that counts, but you
need to know how with some solidguidance and lessons.
You know where I'm headed. Comeon into the studio for a month
and get some solid guidance andlessons. I will maybe see you
there. And if and if you'realready there, I will see you
later because I'm recording thison Thursday, and we have a
meeting this afternoon wherewe're gonna talk about going
(22:12):
live. So hi to my studiomembers, and right now, thinking
of you, Kara, because I knowyou're listening.
And I'll see you at the meetingshortly, I hope. Alright. Bye,
everybody. Thanks for beinghere. See you next week.
Welcome to The Social Media Strategy. Happy Friday. I
just finished chasing abumblebee out of my apartment
because who would think that uphigh on a floor in a city
apartment, if you open thewindows to get some fresh air,
that you'd end up with abumblebee in your house. But
there you have it. So I got ridof them, and I'm ready to go.
We're gonna kick off today eventhough we're gonna talk about
(00:21):
editing. I want to bring myunsponsored by products, and one
of them is probably gonna causea little bit of maybe discussion
and research amongst yourselveswhen you leave this when you
leave me today. Because I havebeen looking for and this
follows up from the the NinjaCreamy, but I've been looking
for different types of crunchytoppings to put on the the
healthy ice cream to make ittasty and crunchy and good. And
(00:44):
I just started looking in thegrocery store for different
things. So, one of them is thesecrackers, which I actually do
really like.
They're called Simple Millssweetened nut flour chocolate
brownie. They I believe they aregluten free, although I wasn't
looking for gluten free. Yes.They are gluten free. Here you
go.
Push them up closer. And they'rechocolate. And so it's kinda
like graham crackers in a way,but they have a little bit more
(01:07):
toughness or texture than grahamcrackers somehow. Graham
crackers are lighter and andthese are a little harder of a
crunch. So I am a big fan, andthey are all the the ingredients
are all natural.
It says all the things non GMO,gluten free, etcetera, etcetera,
and then I read through, and Isee what's in there. Okay. Fine.
Then I go and I pick up, and Ilike them. So they get a they
(01:30):
get a win from me.
They get a a plus. Then I pickup this Catalina Crunch. I'm not
here to throw them under the busor anything, but I just wanna
point something out that Inoticed. So here we go. Catalina
Crunch protein cereals.
I'm thinking great. It's in thecereal aisle. It's got this one
happens to be chocolate peanutbutter, I thought perfect for on
top of the ice cream. And itsays all the things at the top.
(01:52):
No artificial flavors orsweeteners.
New great taste, protein,excellent source of fiber, zero
sugar, etcetera. So I bought it,and then I tasted it. And it
tastes kind of it's not superflavorful, but the crunch is
hard. And the taste is decent.It's good.
Like, you can put that on icecream, and you're gonna get a
(02:13):
feeling that you got somethingcrunchy going on. I'm sorry that
I'm looking up here, but I havea mirror there so I could see if
I'm in the camera. So I'm justlooking at my mirror for a
second. Okay. So this is what itis.
Now I look at the ingredientsand I say, okay, there's a lot
of things on here. We got peanutoil, peanuts, leavening, baking
soda, lots of ingredients. Butit's on the front, let's
(02:35):
remember, it says no artificialflavors or sweeteners. Oh, it
does say here, with othernatural flavors. So I wanted to
alert the troops, meaning youguys, that when something has in
the ingredients natural flavors,because it says it right back
here, natural flavors, salt,stevia, blah blah blah.
(02:56):
Natural flavors. I went to lookit up because I'm like, what
does that even mean? Naturalflavors. Right? In food
ingredients, natural flavorsrefers to flavoring substances
derived from a natural sortsource such as a plant or animal
through processes likeextraction, roasting, or heating
according to the FDA.
While the source is natural,these complex mixtures can
(03:17):
undergo significant chemicalprocessing, which leads to the
product that may no longerresemble the original
ingredient, but it qualifiesunder natural ingredient. It
qualifies to be called thatunder the FDA's broader
definition. Boo. Boo. Boo.
So then I go on and I read more.Allergy concern allergy
concerns. So this is for peoplewho are allergic. Because of the
(03:38):
because the specific componentsare not disclosed, consumers
with severe allergies should becautious as they may contain
undisclosed ingredients. Thatseems crazy to me.
Now I'm fine with this product.It tastes good. It's crunchy
enough. I'm gonna put it on theI'm gonna use it on the ice
cream, I'll tell you. But itjust makes me realize that we
can buy into not that I don'tknow this already from being in
(03:59):
marketing, but we can buy intowoo hoo, natural thing, ding,
ding, and all the claims, andthey can work around those
claims within the FDA, but stillnot necessarily be the best
thing if you are a person who ishas really has allergies.
So I'm just gonna alert you. Ithe Catalina story is kinda
cool. This was a person who wasdiagnosed as a type one diabetic
(04:22):
and she and he, she, created itbecause they they saw a gap in
the marketplace for deliciousoptions that met the needs of
this person. Let's see. Who isthis person?
Krishna. Don't even know. Maleor female. Anyway, I'm not
dissing the product. I'm notputting them under the bus or
anything like that.
I'm just pointing out that weshould be aware that when
something says all natural andthen on the back, it says
(04:44):
natural flavors, those flavorsnot are not necessarily gonna be
natural for for everybody. Okay?I don't even know if we needed
to know that, but now we do. Nowwe get on to the next product,
which is vest. I have got andit's not the vest itself, but
it's Babaton brand.
So I love Aritzia as I wish Ihad the body for more in
(05:05):
Aritzia, but I don't. Aritzia isfor very slim young girls, but I
love some of the styles. And Iwent in there. I'm always
browsing in there, and I foundthis vest, and I thought, vests?
Oh, I haven't seen vests on inthe fashion world in a while.
So I popped it on, and at theday, I had a tank top on like
this that I'm wearing now. Andthen when I put it on, I went,
oh, this kind of dresses up mytank top to a degree. So if I am
(05:28):
in a meeting and things and it'shot, instead of having to put a
jacket or something over, I candress up my my tank top with a
vest. And so I bought it. Andthen just like when you buy a
Volkswagen and you see a millionof them on the road, Literally,
the next day, I'm wearing thevest.
I'm out in the city, and I seevests, vests, vests are in. So
(05:49):
if you didn't know, vests areback. So get yourself a vest. I
think a lot of people werewearing them out with no with no
shirt under it just as the tanktop itself, which I probably
could do on this. It's a littlelow though.
I don't know if I would gothere. But you know what I mean?
You can you can bring back avest if you have one in your
closet that you just tossed awayand figured it's not in style.
(06:10):
Bring it out. And what I alsodid was I stopped in a vintage
shop and I almost bought myselfa necklace like this that I'm
wearing, this crystal kind ofbeaded necklace.
And I when I I thought, I thinkI might have one of those from
my grandmother or something. SoI went into my jewelry box when
I got home, and sure enough, Ido have one. So now I'm trying
to pull things that I have in myin my house, in my jewelry box,
(06:31):
in my closet, and just add theminto my wardrobe again somehow.
So, yeah, there is a woman whosells kinda chunky glass type
jewelry. Her name is Lisa Fried,and she sells, like, designer
style, the ones that get sold inNeiman Marcus and whatnot, and
she sells them for veryaffordably.
She has a TikTok. I'll put I'llput her, link down here. But I
(06:54):
it's funny because it remindedme of that because I thought,
oh, I'm gonna put on a crystalthing that I might normally wear
just to a wedding. I'm justputting it on to kinda jazz up
my my vibe today. So pull thethings out, mix and match your
things.
We're gonna get into fashion inupcoming weeks. When I say
fashion, I mean, getting cameraready, being camera ready,
(07:15):
dressing for on camera. We'regonna get into that coming up,
not today. I'm gonna have aspecial guest on, and we're
gonna be talking about that.And, yeah, lots to say about
that because things have changedin my life since I've put myself
in front of the camera the way Ithe way I think about clothes in
the morning.
Okey dokey. Let's get into it.Boom. Editing like a pro right
(07:37):
from your phone. K.
So you know that I am wellversed in editing from years and
years and years in production.You know, I kinda love editing
the most. I used I started morein the editing side, and then
they I started doing the shoots.But for me, the way I learned
how to shoot is by being in theedit room and realizing, oh, we
didn't have this shot. Theydidn't shoot this shot.
(07:58):
We really could have used thatshot. So I really learned from
what was missing when I wasediting as a junior employee for
my boss. And I would he would belike, put a put a button push
shot or something in between.Well, they didn't shoot that. So
now I know, you know, whenyou're on a shoot, what shots
you might need in the editing.
So I have editing very, veryclearly, Oh, it's almost in my
(08:21):
DNA at this point. So it's I tryhard to teach the things that
come naturally to me because Irealize that most people don't
know the things. I recently goton a one on one, and I said to
the woman, you have four secondsbefore you start speaking on
your video. You could just editthat off and just start right at
the beginning. She wasn't evenaware that she had four seconds
(08:42):
on the beginning of the videobecause that just was not she
just pressed record and thoughtabout what she was gonna say and
started speaking and didn'trealize she could she had that
much time on the beginning.
So it's really about assessingwhat you're doing and then
seeing how to edit it to make itbetter. Okay. So the first thing
is to keep it simple in editing.You don't necessarily want to
(09:03):
put tons of things and stuff ontop and make your video really
complicated to try and distractpeople. If anything, simple and
tighter editing will give you abetter result.
That that is I'm sorry to sayeverybody, but that is
definitely a fact. Like, you canwrap your head around that.
Trust me. You're gonna be abetter a better creator overall
(09:25):
because a lot of people justthink, oh, I'll just put some
text all over it, and I'll, I'llthrow stickers on top. And I put
I can put effects with movinghearts and things like that.
It's like you're almost scaringpeople away when when you do
that. You're not welcoming themin when you do that. It's the
exact you're almost doing theexact exact opposite. But when
you have a speaking video, let'sstick with the the topic at hand
(09:47):
first. You think everything yousay is important and is part of
the story.
But if I took your video andchopped out chunks chunks where
you went on a little longerabout this and maybe you added
something in that was a littleoff topic that I do a lot on
this podcast, for example. Ifthis podcast was going to social
media, I would be chunking outbatches of it because it's too
(10:08):
long winded for a social mediapost. So chop, chop, chop, chop,
cut, cut, cut, It really helpsto keep your story moving. It
really helps to keep youraudience interested, and you you
need less than you think. Okay?
So when in doubt, edit it out.That was a line from the
newsletter. But, well, I willtell you, and I almost wanna say
this example. I don't wanna putit in the newsletter because
(10:29):
it's too, people will get too,literal. But when I did that
video where I showed how to dothe Nicki Minaj trend, I
recorded six minutes to do that.
And the video itself is onlylike a minute and a half that I
posted. So I edited out so muchof the process, and I made the
cuts so short so that peoplewould keep watching it. And I
(10:52):
knew there was parts where Ineeded more explanation, so I'd
leave a little bit longer in forcertain parts. And then short,
short, short, short. So if youwatch that video, for those of
you who know which one that is,maybe I'll even put it in the
newsletter.
Who knows? But if you watch thatvideo, you'll see there's an
explanation, and then it's cut,shoe on, shoe on, show and shoe,
do do. So it's like four quickcuts and then explanation. And
(11:15):
then it's cut, shoe, boom, pot,book, like when I piled up the
things on the table. I know as aprofessional when to do it.
And so what I'm trying to dohere is, I guess, teach you the
things that are innate to mewhen I when I put content
together. So you can have a longexplanation and then cut, cut,
cut, cut, then a longerexplanation, cut, cut, cut. You
(11:39):
can do, and I'm gonna talk aboutspeed ups too. Actually, I'll
get to that when I get to it.But the thing is to think about
short, short, short, a littlelonger.
Short, short, short, a littlelonger. Think of that as a style
and try to do some of yourcontent that way. If you're
especially when you're in atalking video because talking
videos can go on and on and on.You're gonna lose your you're
(12:00):
gonna lose your audience. Iswear to god if I posted this,
I'd lose my audience like twentyminutes ago.
I don't even know how long I'vebeen talking, but it would be I
would have lost them from fromthe beginning. Right? So the
next thing is to master yourediting app, and this is when
you really wanna I mean, payattention to some tutorials.
Watch the editing tutorials.Learn so that you're not sitting
there staring at the screen andyou can't find the overlay
(12:22):
button or you don't know how touse it or you can't find how to
you don't know how to cut anddrag so you're in parallel
paralysis trying to do it.
Learn how to do the basics.Learn watch a few tutorials. If
you don't wanna watch mine,fine. That's okay. Watch ones
that you connect with.
I mean, for me, I'd have theCapCut. I have the Instagram and
(12:42):
the TikTok, all those editingplatforms. I have tons of
tutorials, and you can come intothe free part of the studio and
you can just see the tutorials.But I don't have InShot because
I don't use InShot. So go if youlike InShot, go watch some ins
InShot tutorials on YouTube orsomething.
Learn how to do basics so thatyou're not having to stress
about that when you're justtrying to edit. And I also put
(13:03):
here pro tip, animated autocaptions on your speaking
videos. I've got a lot ofcomments. Please add captions to
your speaking videos. So I'vebeen doing it.
Even though I get distractedsometimes on content when I see
captions, I end up reading itinstead of watching. But I
realized that a lot of times I'mwatching my content in bed at
night and next and my husband'sasleep next to me, so I'm
watching, and I'm like, I don'twanna turn the audio on or I
(13:24):
don't have headphones on at themoment. And I'm somewhere, and I
don't have headphones handy. I'mreading. So I decided to jump
in.
Jump in the game. I'm adding thecaptions even though I never did
it. So and my content has beengetting a good a good amount of
engagement. So I do think autocaptions can really help with
engagement just because somebodythat might scroll, instead
(13:46):
they're gonna read and stickaround if they like what they're
reading. Okay?
So just think about it. Next isthe pace, playing with the pace,
which is the same thing astightening up your editing. But
in this case, differenttechniques. So instead of, k.
You're you have a video.
It's a minute. It's a it's aminute and a half. It's it's
ninety five seconds, and youwanna put it on Instagram, so
(14:07):
you need to speed it up orsomething like that. Like, it's
two minutes instead of ninetyseconds. And some people just
speed the whole thing up, andit's like you're listening to
Mickey Mouse.
Or you're watching them. Iimmediately scroll on those
videos. I I get it just bothersme. It just doesn't sit right
with me to watch something thatis completely sped up from
(14:29):
beginning to end. Do I watchvideos where it speeds up and
then it slows down to norm or itgoes to normal speed, and then a
little bit of speed up and thennormal speed?
Yes. That'll stick around forbecause that's a style. So I'm
doing and I don't do it much,but I should try it when I'm
doing my vlog things and if I'mshowing, showing, showing, and
then I do a pan, I tend to breakup the pan into three shots. But
(14:50):
you can just speed up the panand then slow, slow, slow, speed
up some walking. Slow, slow.
I don't mean slow it down. Imean regular, regular, regular
speed up. Then regular, regular.It's called ramping. When you
speed up a part of a shot andthen you let it go to normal
speed, that's called rampspeeding, if you didn't know.
So play with ramp speeds for achange. Do something a little
(15:13):
different. Always experiment.That's what I do with my content
all the time. I do a test.
We're gonna test it. I went livein the middle of the day the
other day. What a great idea.I'm gonna do it more often. So I
test things all the time.
Next one is to get creative withoverlays and split screens, and
now I'm going to share a verycool thing that happened to one
(15:34):
of our members of the studio,Linda Desjardens is her name. I
finally figured out how topronounce it. Linda had a viral
video, crazy viral, like2,500,000 on Instagram. It went
from 700 followers to I thoughtit was 16,000, but I think it's
14,000. I don't even remember.
But over 10,000 followers fromone video because she did a
split screen with herself. Andshe learned it. You know, she's
(15:57):
like, oh, all the videos I do, II learn from you. So cute. She's
adorable.
She's also an older creator, soshe's, I'm guessing, in her
seventies, you know, and she'sfiguring it out. And she's
determined and finding joy init, which makes me so happy. And
then I see a success like this,and I'm like, yes, girl. She
(16:19):
embraced. She got creative.
She had a fun idea in her head,and she made a video. And I'm
gonna be honest with you rightnow. Is it perfect? Like, the
perfect video of a charactervideo? Who cares?
Who knows? I don't know. Shesaid that her wig was crooked.
It doesn't matter. She shetouched people with her with her
(16:41):
video, and that is what isimportant, that you're making
some kind of an impact.
So congrats to Linda. So happyto celebrate her. While we're
doing little celebrations in themidst, I must say, time out
break, we're gonna shout out toCarla. That's at FabFit. Fab and
Fit by Carla.
I will also put her in thenewsletter. She was featured
(17:04):
she's on The Golden Bachelorthis season starting it airs on
September 24. So if you're areality TV connoisseur, I have
never watched The GoldenBachelor, but I'm going to watch
it this season so I can see mygirl, Carla, one of our founding
studio members from thebeginning when the studio first
launched and I saw her come inas one of the first members.
Like, I wanna almost say thefirst member. I was like, oh my
(17:27):
god, Carla, because she'salready a really good content
creator.
I was thinking, oh my gosh,she's joining the studio. And
she she said to me, I just wannaup my game. I wanna learn how to
do better, and I know you're theperson to learn from. And so she
has been with me since thebeginning of the studio. I'm
celebrating her win so big.
This is so huge for her. I toldher this is gonna change the
game for her as an influencer.She was already an influencer,
(17:50):
but now she's going to be ableto really monetize her her page
because now she has networkeyeballs, baby. Okay? So
anything can happen and thismakes me so so so happy.
Okay. The next one. I really Ireally went off the rails but
we're going to keep going. Thenext one is to add text and
captions. I mentioned thecaption things already.
(18:11):
But text popping on, textmoving, pointing to text, all of
that keeps your audienceengaged. It is so easy to do. So
easy to do. I am going to. Ihave a full lesson in the studio
on how to do this.
Very elaborate, slow, anddetailed because I think my
studio people love the longer,more detailed lessons where it's
(18:34):
where I have to when I post aTikTok lesson, sometimes I'm
just quick. Instagram lesson, Ihave to keep it quick. Gotta
keep people interested. On inthe studio, I know people are
there to learn. I will holdtheir interest even if I go
very, very slowly.
So those lessons are a lot moreelaborate. So if you'd like some
slow paced editing lessons, joinus over there. But popping the
(18:55):
beats, boom, boom, boom, andboom, boom, boom, that will make
your content more engaging.Fact. And then the last piece of
advice is think about your audiomusic, meaning, and how it's
gonna elicit some some emotionin your video.
Because a lot of people putmusic on, and if you take the
music off, it wouldn't have beeneven been that emotional. But
(19:16):
hearing that music and then theperson saying the thing or doing
the thing, you're immediately intears. It happens to me all the
time. Oh, so often. Even on myown, I'm making a video, and the
minute I put music on, I'm like,oh my god.
Now I'm crying about my ownvideo. But you have to make it
low enough so that if you'retalking in that video, it's not
blasting because then it lookslike you're really trying to get
(19:37):
that emotion instead of justlike it's a subtle thing down
low. So low, low, low, like 7%,if you can see percentages,
really down low. The musicalways kind of comes on louder
in the final, I find. So justmake sure you're adjusting that
volume so it doesn't overpoweryour voice.
Okey dokey. The moral of todayis that you don't need to be a
(19:58):
professional editor to editgreat content. You don't you can
certainly go to AI, pop it in,have it edit. I mean, there's
tons of AI editors. I wanna talkabout that before I say the
final thought because there'stons of them.
You can put it into wherever.But as a person who edits, I
found because I want I said, metry it. Pop it into I I forget
(20:20):
which app I used. I think I putthe podcast in. I said, make me
some teasers.
All it did was take out sectionsof the podcast and gave me
teasers. And it wasn't, in myopinion, the way I would have
edited tea because I would edita bit a bit a bit and put them
together, not one sectionchunked out. So that's like an
example of what I thought wasunsuccessful AI use. Because I
(20:43):
got the thing back. I said, I'mnot using this.
It's boring. It's not gonna beengaging. So I edited my own
teaser. I took the the threesections it gave me that it
chunked out. I took twosentences from each of those
sections and made my own video.
So I suppose if I went back andforth with AI enough and trained
it, I know that there's ways todo it. But to me, the length of
(21:05):
time it's gonna take me to dothat, it's quicker for me to
actually just do the editing. Idon't know. That's just me. But
I am willing to learn.
So if someone here wants to comein and say, Helen, you're crazy.
You're spending too much timeediting. Use X, Y, and Z app.
It's going to make magic. I'mall ears.
You see this? I'm all earsbecause I spend a lot of time
editing. So I'm happy to learnhow to condense my editing time.
(21:30):
But I'm also very picky becauseI like I like to edit and it's
part of I think it's part of thecontent creation. Maybe it's my
favorite part.
So do I want to take that away?Oh, I'd rather have someone
doing some other part of mycontent creation than taking
away my editing because that'swhere I express myself in my
style of editing. Okay. Finalthought. You don't have to be a
(21:52):
professional editor to makecontent that counts, but you
need to know how with some solidguidance and lessons.
You know where I'm headed. Comeon into the studio for a month
and get some solid guidance andlessons. I will maybe see you
there. And if and if you'realready there, I will see you
later because I'm recording thison Thursday, and we have a
meeting this afternoon wherewe're gonna talk about going
(22:12):
live. So hi to my studiomembers, and right now, thinking
of you, Kara, because I knowyou're listening.
And I'll see you at the meetingshortly, I hope. Alright. Bye,
everybody. Thanks for beinghere. See you next week.
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