April 11, 2025 • 16 mins
🎉 Highlights from This Episode:
This week’s episode is full of reflection, celebration, and practical tips for creators at every stage of their journey. Helen shares big updates from her world and drops some major knowledge on growing your presence—and confidence—on social media.
LINK TO VIDEO MENTIONED IN THIS EPISODE: https://www.tiktok.com/t/ZTjeQV7qW/
đź“° Big News:
New Sponsor: Morning Brew!
A full-circle moment for Helen as the newsletter she helped build was once inspired by Morning Brew—and now they’re official sponsors. 🙌
Studio Move: Socialize Studio is now on Mighty Networks!
A new platform, a better community experience. The studio now has daily chats, better organization, and more engagement tools for creators.
đź’ˇ Main Topic: What I Wish I Knew When I Started on Social Media
Helen reflects on key lessons learned along the way—perfect for anyone just starting or feeling stuck.
1. Start an Email List Early
Whether you have 20 or 2,000 followers, own your audience. Don’t rely solely on platforms like TikTok or Instagram.
Offer a lead magnet (e.g., free PDF, exclusive tips) to encourage signups.
2. Do What You Love Consistently
Create in a way that’s fun for you—whether that’s tutorials, voiceovers, or dancing.
Consistency + enjoyment = sustainability.
3. Stick to Your Niche (But Keep It Fun)
When Helen leaned into tutorials, she saw growth.
Create content in your niche in the format you love most.
4. Always Include a Call to Action
CTA doesn’t have to be annoying—just add it at the end of your videos.
One viral video can change everything, so be ready.
5. Build Your Confidence
Everyone starts somewhere. Helen recalls her “teenage” creator years—soft-spoken and uncertain.
Own your voice and show up authentically. Confidence grows with practice.
📲 Creator Tips of the Week:
CapCut Tip:
You can change the shape of an overlay (e.g., to a circle or heart). Use the mask feature under the overlay settings.
Hashtag Strategy Update:
On Instagram: Hashtags are becoming less essential. SEO and captions are doing the work.
On TikTok: Helen's experimenting with no hashtags. She’ll report back next week with the results. (👀 Stay tuned!)
🌟 Bonus: Studio Free Trial!
Try the Socialize Studio for 7 days free! No commitment—just a chance to learn, connect, and level up your content game.
Join Here: https://socialize-studio.mn.co
đź’Ś Final Words:
Thanks for joining this week. Helen’s goal is always to leave you with something valuable—whether it's a new editing hack, a mindset shift, or a gentle reminder that you’ve got this.
“Channel your inner badass. You’ll never regret showing up as yourself.”
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to The Socialized Strategy. Happy Friday. I'm just
(00:03):
starting my recording with myBluetooth clicker and I kind of
love it, so I have to I had topoint it out. Today is special
and I'll it's special for acouple of reasons. So I'm gonna
start with the first one, oursponsor, The Morning Brew.
The reason why I'm so excited tohave them as a sponsor is that
when I first started thisnewsletter with Julie and we had
(00:24):
this vision of what we weregonna create with a newsletter
and and share trends and shareour learning and what we've done
on social media and help othercreators be successful, I kept
comparing it to the morningbrew. I used the morning brew as
an example probably every day Iwould talk about it. I want to
be the morning brew of socialmedia. I want to be the morning
(00:45):
brew of, you know, I want tocompare, I want our audience to
be feeling like they need uslike the morning brew audience
feels like they need the morningbrew. So that's where I was at
and the fact that they're asponsor of this newsletter today
is just like chef's kiss towhere we landed, however many
years later it has been.
I'm just really, really proudand excited and I thank my
(01:07):
trusty partner Julie in this.She's really been amazing and
she's such a good supporter.She's with me every step of the
way and we're just having somuch fun with it. But let's take
that a step further because theother thing that happened this
week is the Socialized Studiohas moved to a new platform. And
it was great to launch.
We started ourselves out on NASthinking that was the right
(01:29):
place to be and we soon foundout that it just wasn't what we
were looking for in terms ofcreating community. So we have
now shifted our audience andeveryone is on the Mighty
Networks platform and it's sogood. The whole thing works so
much better. The way it'sorganized is better. We now have
a community chat that I can typein and I can talk to everybody
(01:49):
every day.
It's just so much moreefficient. I am loving it. And
the fact that this week both theMorning Brew is our sponsor and
our studio has leveled up to anew place. I just feel so
excited and I think really justinspired for the future and
where this is all going. That'show I'm feeling.
(02:12):
So thank you for being with meon this journey and I hope that
you learn something every day.That is my goal to always impart
whether it's learning somethingon an app in particular, an
editing tip, just a life lessonabout how to not stress if you
didn't get the shots that youneeded. Today in the studio I
was I did a lesson on how Iforgot to shoot the second half
(02:35):
of one of my videos and I hadthis transition plan that I was
going to start at Penn Station.I step on my phone and then I
was going to pick up my phoneand land at my conference
yesterday that I was presentingin Philadelphia and I forgot to
shoot the second part. After thepresentation was over I
realized, oh, I didn't shoot thesecond half of my transition.
But I had the wherewithal tosay, let me just shoot the foot
(02:57):
stomp and let me just make itwork. And I am including in the
show notes today that videowhere you can see it looks like
I didn't forget to do it. Andwhat I taught in the studio was
no matter how bad the shots areor no matter how you think you
didn't get the shots you neededto do something, you can always
fix it in the edit. There isalways a way to make your
(03:19):
content workable and interestingand engaging with editing. So
I'm such a big believer inediting that that's what I focus
on a lot in the studio andsharing my professional editing
tips.
I literally shared that lessonbecause I wanted people to
understand that if you forget toshoot the second half of your
transition, all is not lost. Youcould still make a good video.
(03:40):
You just have to think about adifferent way to do it. And
that's the kind of thing that Ifeel that I was meant to do. And
I'm just so happy to be heredoing it, so thank you for being
with me.
Let us get into the topic fortoday. And that is something
that came to mind, which isthings we wish we knew when we
started on social media. Theseare the things that I look back
(04:00):
and I think, ah, I wish that Ihad done this in the beginning
or why didn't I focus more onthat when I started? And having
that hindsight is helpful topeople who are starting it now.
And it's funny, it's just likebeing the age I am now and I
wanna try and, you know, tellyounger people, oh my God, and
just know how attractive you areand how your skin is so
(04:23):
delicious and all the things.
I mean, they have to go throughit to understand so you can't
tell someone who's younger. Butwhen it comes to having
experience at a business orsomething that you've created
and looking back and saying, ohmy God, if I would have known
this, I would have done it thisway in the beginning. So I'm
here today to share things thatI wish that I knew so that I
(04:43):
could have focused on that maybewould have gotten me where I
wanted to go even sooner. Andlet me say the first one is
probably not going to be thatpopular and that is start an
email list. So even if you have20 followers, 200 followers,
2,000 followers, whatever, youwant to curate your own
(05:03):
audience.
This is so valuable and we haveall learned how valuable this
is, our TikTokers have, becauseif our TikTok goes away, our
audience is gone. And I reallyhad the wherewithal to start a
new a newsletter email listyears ago. But I wish I would
have done it in 2020. I think Istarted it more like twenty
twenty two, twenty twenty three.I wish I did it in 2020.
(05:26):
And I wish I had the wherewithalto know to do that. So if you
are just starting out or if youthink I don't have enough
followers yet to do an emaillist, think again. Think of
something that you can sharewhether it's, I'm going to pick
random businesses. Let's sayyou're in the crafting business
and you think, Oh my gosh, Ihave nothing to share in a
(05:48):
newsletter. Yes, you do.
You're going to share something.You can share your videos that
you're making in your newsletterbecause your followers are not
seeing all your videos. So youcan say, here's my favorite
videos that I made this week andthis is why I love them. So you
can do a little commentary aboutyour videos. So it's another way
of getting things to youraudience.
But if you want to get peopleonto your email list, you've got
(06:10):
to think what is the valueproposition for them to sign up
for your email list. So you'vegot to think of one thing,
whether it's a while we're onthe crafting topic, whether it's
a special craft that you'regoing to share in PDF form or
something that you are going tooffer to them that if you want
to learn the detailed steps andwhere to buy the materials and
blah blah blah blah, sign up formy email list because that's
(06:32):
where I send all those details.You've got to have a little
something that lures people towant that thing So they're going
to sign up so that they get thatthing. And that will start your
ball rolling. It'll give yousomething whether you send out
an email once a month even.
You don't have to send it outonce a week. It doesn't have to
be added pressure. It shouldjust be something that you do.
(06:54):
Do it for yourself. Trust meyou'll thank me.
I promise you'll thank mebecause you'll never be sorry
that you have a list of emailsfrom people who are your core
followers who really want tohear from you. I promise. You
have my word on that. The nextthing I would do differently is
I would focus more on thecontent I love doing and not
worry so much about what I thinkI should be doing. Okay?
(07:15):
So I do think that when you lovedoing something, you tend to do
it easier and more often. So itwill add to the consistency of
your posting. So even if you arethinking, okay, I have to be
clear on my messaging. I have tothink about what I'm doing. I
have to put this kind of contentout.
Otherwise, I'm not gonna get theright audience. If you are
(07:38):
figuring out a way to tell thatin a way that's comfortable for
you. So if you're a person whodoesn't like to speak on camera,
do voice over videos. If you cando them quicker, do that style.
Find your style that is easy foryou to create and comfortable
for you to create quickly andthe most fun so that you can put
more content out.
And when you're excited aboutdoing it, you'll do it more
(07:59):
often. So that's a fact. Thenext thing I would say is, and I
didn't do this, and I'm sorry Ididn't do this, but post more
consistently in my niche. So ifyou have an area, like once I
when I was in my baking era andI was doing baking videos, yes,
was doing those prettyconsistently. But when I
decided, when I randomly landedinto the tutorial era by
(08:21):
somebody asking me a questionabout how to do a video and I
said, I'll make a tutorial.
Once I realized, hell, I'm ontosomething here. People really
like my tutorials, I should havedone them more consistently. And
I still use my platform more forlike silly, irreverent, fun
things in between those posts.And if I had focused on more
(08:44):
tutorials balancing out than funvideos, I would have grown my
account more quickly. And thatis just a fact.
That's just a fact. So you'vegot to just weigh it out. Like,
yes, do the fun things becauseyou're going to do them more.
But when I say do the funthings, do the style you like
but do those things in yourniche. So if you want to grow an
audience of Gen X women and youwant to share stories for Gen X
(09:07):
women, just I'm saying like stayon that topic but do a style of
video that's fun.
So if it's dancing with titleson it, do that. If it's voice
over where you're showing thingsfrom from the Gen X past,
whatever the things are that'son topic, the style of video
should be what you like to dobut the niche should be focused
(09:29):
if you really want to growfollowers in that area. So I
didn't necessarily do that. I'mI'm being honest. I look back
and I think, I might have had acouple million followers if I
had focused more on that.
I'm I'm not I'm not unhappy withwhere I am. I don't I don't look
back and think, what was meregret? I think let's learn from
what I would have donedifferently that might have
(09:51):
gotten me a quicker outcome towhere I want to be now. So take
that and run with it and use itas your benefit. I don't have
regret at all.
I just think that if I was doingit over, I might have focused a
little more. I might havefocused on tutorials more than
in between content. And now thein between content I find fun.
But put your focus where youwant your you know, see the end
(10:16):
game and stay focused on that.The other thing that I would
have done sooner and I don't,I'm still guilty of not doing
this enough, I'll be honest, isputting a call to action on all
of your videos.
Okay? It's maybe not a popularopinion but I'm going to say it
anyway. It shouldn't be at thebeginning of your video because
you're going to lose youraudience if you start trying to
tell them something, gosomewhere, do this, follow,
(10:38):
whatever the hell it is you wantto tell someone. If you're doing
it at the beginning you're goingto annoy your audience. But if
you have people who are alreadywatching your videos because
they like you and they'rewatching them till the end, they
should have a call to action onthere because that'll be the one
time that you go viral that youdon't have it on there.
And it's like, so if you'retrying to build an email list
and you have join my email listto get the PDF of my closet
(11:02):
clean out. Okay? You're afashion stylist and you're you
wanna share how to do a closetclean out. So put that on the
end of your video, but put it onthe end of all your videos. So
this way, the one random onethat goes viral, tell me it's
the truth.
That one that goes viral is notgonna have the call to action.
It's always the way. So if youconsistently put it on there and
(11:23):
not put it on where it's gonnainterrupt your content, not put
it on the beginning or themiddle where people are gonna be
annoyed by it, but at the veryleast have it at the end so that
if you randomly have that oneviral video that at least some
people who are watching it atthe end are going to receive
your call to action. Okay?Alright.
(11:43):
The last thing is be confident.I look back at some of my
videos. I'm going to say cringeis a good word. But I look at
myself timid and speaking softlyand like not with confidence.
And I look at my former self andI call it like my teenage years
on social media.
It's like embarrassing. I won'tdelete them. But I look back at
(12:05):
them and I'm like, oh my God,why didn't I just have more
confidence when I waspresenting? Like I do now? But I
had to grow up.
I had to go through it. And allI can do is say to you that in a
when you're looking back, trustme, you're gonna say, why did I
not like that? Why was I notlike this? Why was I not like
(12:26):
how I am now? It does take timeto build that confidence.
But if you can somehow channelyour inner badass and say, I
don't give a flippin' care whois judging me. I am going to
show up the way I am in reallife. I'm going to show up that
way on social media. You're justgoing to be so thankful that you
(12:48):
did. Because you'll look backand you won't want to go, I look
at my videos and I'm like, oh mygoodness, why was I talking so
quietly?
Why was I so timid? And I wasn'ta young person. I was still this
age. I was in my sixties and Iwas still like, ridiculous. Come
on.
So don't be afraid of what otherpeople are going to think. It
(13:09):
doesn't matter. It reallydoesn't. You're not there for
those people. If they don't likeyou, you move on.
I told, I've said this before, Ihave changed my people pleasing
persona from social media. I canthank social media for me
changing my attitude and notthinking like everyone has to
like my content, everyone has tolike me. The fact is everyone
(13:30):
isn't everyone else's cup oftea. So I don't need those
people. If they don't want mycontent, that's okay.
Let them go where they findconnection. Let's answer a
couple of questions before Isign off. Here's a favorite
question. Can you change theshape of an overlay in CapCut?
For example, I want to use apicture or a video and I have it
show as a circle instead of arectangle.
(13:52):
So yes, you can. You can changethe shape of an overlay by
tapping below when you tap onyour overlay after you add it to
make sure it's highlighted.Scroll along the bottom and tap
mask and there's other shapes.There's heart shapes, there's
star shapes. I'm looking at it.
There is a not a lot ofdifferent shapes, but you've got
a rectangle, a circle, a heart,and a star. So yes, you have
(14:14):
some other shapes you can playwith. What's the latest on
hashtags and in particular howmany should we use? Okay. This
is interesting because thischanges now on Instagram.
Instagram doesn't really needhashtags anymore. I've done a
test of my own content. I haveremoved hashtags from my last
couple of posts, and both ofthose videos got categorized
perfectly on based on content.One was categorized because it
(14:38):
was a speaking video and it tooksome of the words and it put me
in the right category. And theother happened to be a random
little transition video but inthe caption I had written
something about what I was therefor.
It was being at a small businessconference and lo and behold, I
showed up right at the search inthe small business social media
workshop. So there you go. Ithink that finally we don't have
(15:01):
to worry about hashtags onInstagram. In terms of TikTok,
I'm still using them just tomake sure that I'm getting in
front of the right audience whenit comes to my tutorials. I'm
definitely not as stressed aboutit.
I kind of think probably the SEOis already grabbing it from the
words in my videos and and mylower caption. But just because
(15:21):
I haven't seen proof yet in myown content that things are
gonna work perfectly withouthashtags. I'm still using them.
However, I'm going to say itnow. I'm going to record it
here.
I'm going to try and not putsome hashtags on my next couple
of videos and I'm going to seewhat happens. The thing is I
like to have my own, my themothership hashtag. This way
when someone searches themothership hashtag by chance, my
(15:44):
videos might come up. But otherthan that, I'm going to remove
all the hashtags over the nextcouple of posts and we're going
to do a little test. And on nextFriday, I will report back and
let you know how my hashtag lesslife is going on TikTok.
Okay? You heard it here. I'mgoing in. I'm always willing to
be the guinea pig. I'll I likewill throw myself on a sword and
(16:05):
let's go.
Alright. So I'll be back nextweek to report in. And in the
meantime, if you are interestedin the studio, if you wanna try
it out, good news. Oh my gosh. Iforgot to mention this earlier.
We're offering a seven day freetrial. So if you're thinking,
oh, I don't know if I can'tcommit, I'm not sure, we have a
seven day trial in place. Youcould try it and see if you like
(16:27):
it and then you can bail out ifyou don't like it, but trust me,
you're going to like it. BecauseI'm addicted. I'm I'm I'm on it
all the time now.
Alright. I'll see you nextFriday. Thank you so much for
listening. Thanks for beinghere. Big hugs.
Have a great weekend.
Welcome to The Socialized Strategy. Happy Friday. I'm just
(00:03):
starting my recording with myBluetooth clicker and I kind of
love it, so I have to I had topoint it out. Today is special
and I'll it's special for acouple of reasons. So I'm gonna
start with the first one, oursponsor, The Morning Brew.
The reason why I'm so excited tohave them as a sponsor is that
when I first started thisnewsletter with Julie and we had
(00:24):
this vision of what we weregonna create with a newsletter
and and share trends and shareour learning and what we've done
on social media and help othercreators be successful, I kept
comparing it to the morningbrew. I used the morning brew as
an example probably every day Iwould talk about it. I want to
be the morning brew of socialmedia. I want to be the morning
(00:45):
brew of, you know, I want tocompare, I want our audience to
be feeling like they need uslike the morning brew audience
feels like they need the morningbrew. So that's where I was at
and the fact that they're asponsor of this newsletter today
is just like chef's kiss towhere we landed, however many
years later it has been.
I'm just really, really proudand excited and I thank my
(01:07):
trusty partner Julie in this.She's really been amazing and
she's such a good supporter.She's with me every step of the
way and we're just having somuch fun with it. But let's take
that a step further because theother thing that happened this
week is the Socialized Studiohas moved to a new platform. And
it was great to launch.
We started ourselves out on NASthinking that was the right
(01:29):
place to be and we soon foundout that it just wasn't what we
were looking for in terms ofcreating community. So we have
now shifted our audience andeveryone is on the Mighty
Networks platform and it's sogood. The whole thing works so
much better. The way it'sorganized is better. We now have
a community chat that I can typein and I can talk to everybody
(01:49):
every day.
It's just so much moreefficient. I am loving it. And
the fact that this week both theMorning Brew is our sponsor and
our studio has leveled up to anew place. I just feel so
excited and I think really justinspired for the future and
where this is all going. That'show I'm feeling.
(02:12):
So thank you for being with meon this journey and I hope that
you learn something every day.That is my goal to always impart
whether it's learning somethingon an app in particular, an
editing tip, just a life lessonabout how to not stress if you
didn't get the shots that youneeded. Today in the studio I
was I did a lesson on how Iforgot to shoot the second half
(02:35):
of one of my videos and I hadthis transition plan that I was
going to start at Penn Station.I step on my phone and then I
was going to pick up my phoneand land at my conference
yesterday that I was presentingin Philadelphia and I forgot to
shoot the second part. After thepresentation was over I
realized, oh, I didn't shoot thesecond half of my transition.
But I had the wherewithal tosay, let me just shoot the foot
(02:57):
stomp and let me just make itwork. And I am including in the
show notes today that videowhere you can see it looks like
I didn't forget to do it. Andwhat I taught in the studio was
no matter how bad the shots areor no matter how you think you
didn't get the shots you neededto do something, you can always
fix it in the edit. There isalways a way to make your
(03:19):
content workable and interestingand engaging with editing. So
I'm such a big believer inediting that that's what I focus
on a lot in the studio andsharing my professional editing
tips.
I literally shared that lessonbecause I wanted people to
understand that if you forget toshoot the second half of your
transition, all is not lost. Youcould still make a good video.
(03:40):
You just have to think about adifferent way to do it. And
that's the kind of thing that Ifeel that I was meant to do. And
I'm just so happy to be heredoing it, so thank you for being
with me.
Let us get into the topic fortoday. And that is something
that came to mind, which isthings we wish we knew when we
started on social media. Theseare the things that I look back
(04:00):
and I think, ah, I wish that Ihad done this in the beginning
or why didn't I focus more onthat when I started? And having
that hindsight is helpful topeople who are starting it now.
And it's funny, it's just likebeing the age I am now and I
wanna try and, you know, tellyounger people, oh my God, and
just know how attractive you areand how your skin is so
(04:23):
delicious and all the things.
I mean, they have to go throughit to understand so you can't
tell someone who's younger. Butwhen it comes to having
experience at a business orsomething that you've created
and looking back and saying, ohmy God, if I would have known
this, I would have done it thisway in the beginning. So I'm
here today to share things thatI wish that I knew so that I
(04:43):
could have focused on that maybewould have gotten me where I
wanted to go even sooner. Andlet me say the first one is
probably not going to be thatpopular and that is start an
email list. So even if you have20 followers, 200 followers,
2,000 followers, whatever, youwant to curate your own
(05:03):
audience.
This is so valuable and we haveall learned how valuable this
is, our TikTokers have, becauseif our TikTok goes away, our
audience is gone. And I reallyhad the wherewithal to start a
new a newsletter email listyears ago. But I wish I would
have done it in 2020. I think Istarted it more like twenty
twenty two, twenty twenty three.I wish I did it in 2020.
(05:26):
And I wish I had the wherewithalto know to do that. So if you
are just starting out or if youthink I don't have enough
followers yet to do an emaillist, think again. Think of
something that you can sharewhether it's, I'm going to pick
random businesses. Let's sayyou're in the crafting business
and you think, Oh my gosh, Ihave nothing to share in a
(05:48):
newsletter. Yes, you do.
You're going to share something.You can share your videos that
you're making in your newsletterbecause your followers are not
seeing all your videos. So youcan say, here's my favorite
videos that I made this week andthis is why I love them. So you
can do a little commentary aboutyour videos. So it's another way
of getting things to youraudience.
But if you want to get peopleonto your email list, you've got
(06:10):
to think what is the valueproposition for them to sign up
for your email list. So you'vegot to think of one thing,
whether it's a while we're onthe crafting topic, whether it's
a special craft that you'regoing to share in PDF form or
something that you are going tooffer to them that if you want
to learn the detailed steps andwhere to buy the materials and
blah blah blah blah, sign up formy email list because that's
(06:32):
where I send all those details.You've got to have a little
something that lures people towant that thing So they're going
to sign up so that they get thatthing. And that will start your
ball rolling. It'll give yousomething whether you send out
an email once a month even.
You don't have to send it outonce a week. It doesn't have to
be added pressure. It shouldjust be something that you do.
(06:54):
Do it for yourself. Trust meyou'll thank me.
I promise you'll thank mebecause you'll never be sorry
that you have a list of emailsfrom people who are your core
followers who really want tohear from you. I promise. You
have my word on that. The nextthing I would do differently is
I would focus more on thecontent I love doing and not
worry so much about what I thinkI should be doing. Okay?
(07:15):
So I do think that when you lovedoing something, you tend to do
it easier and more often. So itwill add to the consistency of
your posting. So even if you arethinking, okay, I have to be
clear on my messaging. I have tothink about what I'm doing. I
have to put this kind of contentout.
Otherwise, I'm not gonna get theright audience. If you are
(07:38):
figuring out a way to tell thatin a way that's comfortable for
you. So if you're a person whodoesn't like to speak on camera,
do voice over videos. If you cando them quicker, do that style.
Find your style that is easy foryou to create and comfortable
for you to create quickly andthe most fun so that you can put
more content out.
And when you're excited aboutdoing it, you'll do it more
(07:59):
often. So that's a fact. Thenext thing I would say is, and I
didn't do this, and I'm sorry Ididn't do this, but post more
consistently in my niche. So ifyou have an area, like once I
when I was in my baking era andI was doing baking videos, yes,
was doing those prettyconsistently. But when I
decided, when I randomly landedinto the tutorial era by
(08:21):
somebody asking me a questionabout how to do a video and I
said, I'll make a tutorial.
Once I realized, hell, I'm ontosomething here. People really
like my tutorials, I should havedone them more consistently. And
I still use my platform more forlike silly, irreverent, fun
things in between those posts.And if I had focused on more
(08:44):
tutorials balancing out than funvideos, I would have grown my
account more quickly. And thatis just a fact.
That's just a fact. So you'vegot to just weigh it out. Like,
yes, do the fun things becauseyou're going to do them more.
But when I say do the funthings, do the style you like
but do those things in yourniche. So if you want to grow an
audience of Gen X women and youwant to share stories for Gen X
(09:07):
women, just I'm saying like stayon that topic but do a style of
video that's fun.
So if it's dancing with titleson it, do that. If it's voice
over where you're showing thingsfrom from the Gen X past,
whatever the things are that'son topic, the style of video
should be what you like to dobut the niche should be focused
(09:29):
if you really want to growfollowers in that area. So I
didn't necessarily do that. I'mI'm being honest. I look back
and I think, I might have had acouple million followers if I
had focused more on that.
I'm I'm not I'm not unhappy withwhere I am. I don't I don't look
back and think, what was meregret? I think let's learn from
what I would have donedifferently that might have
(09:51):
gotten me a quicker outcome towhere I want to be now. So take
that and run with it and use itas your benefit. I don't have
regret at all.
I just think that if I was doingit over, I might have focused a
little more. I might havefocused on tutorials more than
in between content. And now thein between content I find fun.
But put your focus where youwant your you know, see the end
(10:16):
game and stay focused on that.The other thing that I would
have done sooner and I don't,I'm still guilty of not doing
this enough, I'll be honest, isputting a call to action on all
of your videos.
Okay? It's maybe not a popularopinion but I'm going to say it
anyway. It shouldn't be at thebeginning of your video because
you're going to lose youraudience if you start trying to
tell them something, gosomewhere, do this, follow,
(10:38):
whatever the hell it is you wantto tell someone. If you're doing
it at the beginning you're goingto annoy your audience. But if
you have people who are alreadywatching your videos because
they like you and they'rewatching them till the end, they
should have a call to action onthere because that'll be the one
time that you go viral that youdon't have it on there.
And it's like, so if you'retrying to build an email list
and you have join my email listto get the PDF of my closet
(11:02):
clean out. Okay? You're afashion stylist and you're you
wanna share how to do a closetclean out. So put that on the
end of your video, but put it onthe end of all your videos. So
this way, the one random onethat goes viral, tell me it's
the truth.
That one that goes viral is notgonna have the call to action.
It's always the way. So if youconsistently put it on there and
(11:23):
not put it on where it's gonnainterrupt your content, not put
it on the beginning or themiddle where people are gonna be
annoyed by it, but at the veryleast have it at the end so that
if you randomly have that oneviral video that at least some
people who are watching it atthe end are going to receive
your call to action. Okay?Alright.
(11:43):
The last thing is be confident.I look back at some of my
videos. I'm going to say cringeis a good word. But I look at
myself timid and speaking softlyand like not with confidence.
And I look at my former self andI call it like my teenage years
on social media.
It's like embarrassing. I won'tdelete them. But I look back at
(12:05):
them and I'm like, oh my God,why didn't I just have more
confidence when I waspresenting? Like I do now? But I
had to grow up.
I had to go through it. And allI can do is say to you that in a
when you're looking back, trustme, you're gonna say, why did I
not like that? Why was I notlike this? Why was I not like
(12:26):
how I am now? It does take timeto build that confidence.
But if you can somehow channelyour inner badass and say, I
don't give a flippin' care whois judging me. I am going to
show up the way I am in reallife. I'm going to show up that
way on social media. You're justgoing to be so thankful that you
(12:48):
did. Because you'll look backand you won't want to go, I look
at my videos and I'm like, oh mygoodness, why was I talking so
quietly?
Why was I so timid? And I wasn'ta young person. I was still this
age. I was in my sixties and Iwas still like, ridiculous. Come
on.
So don't be afraid of what otherpeople are going to think. It
(13:09):
doesn't matter. It reallydoesn't. You're not there for
those people. If they don't likeyou, you move on.
I told, I've said this before, Ihave changed my people pleasing
persona from social media. I canthank social media for me
changing my attitude and notthinking like everyone has to
like my content, everyone has tolike me. The fact is everyone
(13:30):
isn't everyone else's cup oftea. So I don't need those
people. If they don't want mycontent, that's okay.
Let them go where they findconnection. Let's answer a
couple of questions before Isign off. Here's a favorite
question. Can you change theshape of an overlay in CapCut?
For example, I want to use apicture or a video and I have it
show as a circle instead of arectangle.
(13:52):
So yes, you can. You can changethe shape of an overlay by
tapping below when you tap onyour overlay after you add it to
make sure it's highlighted.Scroll along the bottom and tap
mask and there's other shapes.There's heart shapes, there's
star shapes. I'm looking at it.
There is a not a lot ofdifferent shapes, but you've got
a rectangle, a circle, a heart,and a star. So yes, you have
(14:14):
some other shapes you can playwith. What's the latest on
hashtags and in particular howmany should we use? Okay. This
is interesting because thischanges now on Instagram.
Instagram doesn't really needhashtags anymore. I've done a
test of my own content. I haveremoved hashtags from my last
couple of posts, and both ofthose videos got categorized
perfectly on based on content.One was categorized because it
(14:38):
was a speaking video and it tooksome of the words and it put me
in the right category. And theother happened to be a random
little transition video but inthe caption I had written
something about what I was therefor.
It was being at a small businessconference and lo and behold, I
showed up right at the search inthe small business social media
workshop. So there you go. Ithink that finally we don't have
(15:01):
to worry about hashtags onInstagram. In terms of TikTok,
I'm still using them just tomake sure that I'm getting in
front of the right audience whenit comes to my tutorials. I'm
definitely not as stressed aboutit.
I kind of think probably the SEOis already grabbing it from the
words in my videos and and mylower caption. But just because
(15:21):
I haven't seen proof yet in myown content that things are
gonna work perfectly withouthashtags. I'm still using them.
However, I'm going to say itnow. I'm going to record it
here.
I'm going to try and not putsome hashtags on my next couple
of videos and I'm going to seewhat happens. The thing is I
like to have my own, my themothership hashtag. This way
when someone searches themothership hashtag by chance, my
(15:44):
videos might come up. But otherthan that, I'm going to remove
all the hashtags over the nextcouple of posts and we're going
to do a little test. And on nextFriday, I will report back and
let you know how my hashtag lesslife is going on TikTok.
Okay? You heard it here. I'mgoing in. I'm always willing to
be the guinea pig. I'll I likewill throw myself on a sword and
(16:05):
let's go.
Alright. So I'll be back nextweek to report in. And in the
meantime, if you are interestedin the studio, if you wanna try
it out, good news. Oh my gosh. Iforgot to mention this earlier.
We're offering a seven day freetrial. So if you're thinking,
oh, I don't know if I can'tcommit, I'm not sure, we have a
seven day trial in place. Youcould try it and see if you like
(16:27):
it and then you can bail out ifyou don't like it, but trust me,
you're going to like it. BecauseI'm addicted. I'm I'm I'm on it
all the time now.
Alright. I'll see you nextFriday. Thank you so much for
listening. Thanks for beinghere. Big hugs.
Have a great weekend.
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