June 13, 2025 • 22 mins
In today's episode, we share how to become your most authentic self on camera. Helen went well beyond the newsletter outline below and covered bonus tips about how to gain confidence with little camera hacks and practice ideas!
🎬 Record Something Daily (Even If You Never Post It)
Treat it like vocal warm-ups for your face. One take, one topic—anything goes. Talk about your breakfast, your to-do list, your opinion on oat milk. Just get in the habit of showing up. No pressure to publish, just practice.
Remember, when you are filming don’t look at yourself, look into the lens!
👩🎤Channel a Character
You’re not “being fake”—you’re stepping into a version of yourself. Some people do better pretending they’re talking to a close friend. Others imagine they’re the lead in their own how-to show. Find a persona that makes the camera feel more like a conversation.
🎥 Go Live (Seriously, Try It)
Lives take the pressure off being “perfect.” You’re reacting in real time, and that can feel way more natural. Bonus tip? Download the replay and edit it into short-form content. It’s like two-for-one confidence training and content creation.
💻 Use Zoom to Trick Your Brain
Want it to feel like a chat, not a performance? Open a Zoom call, hit record, and just start talking. You can later cut yourself out from the background and pop into another scene using editing tools. It’s sneaky—but effective.
⚡️ Confidence Grows When You Keep Showing Up
Your first video won’t be your best. But your 50th? Game-changer. And if you stop waiting until you “feel ready”... you’ll get there a whole lot faster
Try this challenge:
Film one 30-second video each day this week. No pressure to post it—just talk. Keep them in a folder called “Confidence Practice.” Watch how quickly it starts to feel easier.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome to The Socialize Strategy. I am a little thrown
(00:03):
off because I'm recording thisin the morning, and I typically
don't record in the morning. Myvoice isn't always awake in the
morning. I'm not always awake inthe morning. It takes me a while
to get rolling where I'd wanna,I guess, be in front of a
camera.
But I am heading out again. Thisweek has been a travel week.
I've been was in Toronto thebeginning of the week again, and
(00:23):
then today, I'm leaving forNorth Carolina. I'm just going
for an overnight to locationscout for a shoot that is at the
end of the month. So I'm doing aI could have done it as a day
trip, but I prefer to do anovernight so I'm not going to
and from in the same day.
So I decided I'm gonna recordthis morning. I'm gonna get it
done and tell you about somethings. Next week, I'm gonna
focus on travel things. But thisweek, the unsponsored by section
(00:47):
segment is going to feature twothings I use pretty frequently.
And I like to keep it withthings that I actually do use on
the regular because it's morereal for me, and it's also
things like maybe you would beinterested in them because I use
them so often.
One, Julie makes fun of me allthe time for this, and I'm gonna
talk about it. It is my, myphone case with the beads that I
(01:10):
can wear. Now I saw I didn't buythis because I saw, you know, an
80 year old woman with it. Notthat that would matter. If I
liked it, I would get it anyway.
But I saw this on a 30 year old,and she was at a bridal shower.
And I was like, what's that? Shewas wearing it like this, like a
cross body, and hers was Iforget even which one she had. I
(01:31):
think it was a chain link. And Ithought, gee.
That is so cool. I love the wayit looked. And I immediately
asked her, and she told me thebrand. And you can get these
string hangy things on Amazonvery cheap. But she gave me the
brand she had because it was areally cool chain link version.
And then she told me about thewooden beads one, which is
lighter weight. That's what Ihave now, the wooden beads. But
(01:53):
I do have the chain link one,and it does look good. So when I
when I'm on a production shoot,that's typically the one I'll
use. I'll put the the chain on.
It just looks a little more hip,I guess. And I will wear it
sometimes as a crossbody, so Ialways have my phone there.
Sometimes I wear it as anecklace. She makes fun of me.
Julie, go.
Make fun of me. I don't care. Imean, she makes fun of me in a
in a fun way. She's not mean byany stretch. But she's always
(02:16):
teasing me like, the phonenecklace?
Yes. And guess who's alwaysready for a moment. I'm not
digging in my bag trying to findthe phone at the bottom. I'm not
checking my pockets where thething could fall out, a
backpack, whatever. It is rightthere.
I can pick it up, whip the chainoff my neck, or shoot with the
chain on my neck. It's a littlemore limiting that way.
(02:37):
Sometimes I do it for safety soI don't drop the phone. But I
love this thing. And, again, I'mnot gonna promote buy the most
expensive one, but the brand Ilove and I am committed to is
OSSA, and their website Ibelieve is OSSA New York NY.
Hold on. I'm gonna check thewebsite right now so I'm not
telling you the wrong thing.Let's see. Phone case. OSA NYC.
(03:02):
Let me see. They are oh, it'sOssa, New York spelled out. So 0
S S A N E W Y 0 R K. And theyhave jeweled ones, beaded ones,
crystal ones. They have shorts,so you could have it as like a
little hand purse.
They have long. There are somany of these things on the
market, so you pick one thatworks for you. But trust me, if
(03:26):
you get one, you might gethooked on it the way I'm hooked
on it because it's just rightthere. And I like the wooden
beads because they are lighter,so it doesn't feel like it's
extra weight on me. I'm a fan.
product for today is one I usealmost every day, but not every
single day, and that is my dryshampoo brand. And I'm gonna
(03:46):
tell you this one because I'vetried a bunch and I also love
the brand for their hair, any oftheir hair sprays, their hair
refresher spray, which is nolonger available makes me sick
because it's my favorite thing.And so now I'm just using the
dry shampoo and their regularhairspray as a backup to that
because they stopped making thehair refresher spray. They
really should come back with it.I'm gonna write to them.
(04:08):
But it's Oribe, I think that'show we say it, o r I b e. I have
little travel ones so that Itake them with me. The travel
one for the dry shampoo ispacked, coming with me in my
suitcase, so I could use ittomorrow. But it is called Gold
Dust Dry Shampoo. It doesn't goon white so that you look like
you're adding kinda got a grayhair to your head or anything.
(04:30):
It goes on a lighter shade ofit's not even white. I'm telling
you. It even says on the thing,oh, brush it out so that the the
white residue. No. There's nowhite residue.
I'm I'm here to tell you. If Ihave tried dry shampoos, I have
tried them all. And the smell isrefreshing, light, and not cheap
and cheesy. The texture is notsticky, and it doesn't require
(04:56):
you to brush your hair likecrazy to get it out. It's light,
and it refreshes your hair fromscent to look.
So 100%, if you're gonna and andit's an investment because the
small little bottle is like 20something. But I only got those
20 something small bottles justbecause of traveling. When I go
back now, I wanted to try it,make sure I liked it. Now I like
(05:17):
it, I'm gonna go back and I'mgonna get the tall one to keep,
one in each of my residencesbecause this is it. If you want
the dry shampoo, invest.
It's the best one. They alsohave a a root cover up. Again,
not that harsh texture to themost root cover ups. It's light,
and it's I don't know. It's justthey are they and they know how
(05:38):
to do it.
So, Arribae, boom boom. You gotme. On we go. I love doing this
segment because I could just beso raw and real, and I could
tell you straight up, and Icannot lie. So I'm going with it
every single time.
These happen to both love, so Ican't nothing bad to say. Let's
get to the topic for today,which is talking to camera and
(05:59):
trying to make yourself feelcomfortable talking to camera
like I'm doing right now. Andit's hard to do this in the
beginning. I remember it soclearly. I remember wanting to
talk to the camera and feeling,like, awkward about it when I
was on TikTok, and I would justbe like, cringe.
I I you know, meek. My voicewasn't even my voice. I look
(06:20):
back at those videos, and I'mlike, yikes. But I don't take
them down because, like I say,that was part of my, oops, part
of my learning, my journey, mygrowing up on social media. I I
started growing up on socialmedia at the age of 60, so you
can grow up at any age.
Maybe. No promises. Mostly, I'mnot a grown up still. But you
(06:41):
can you can get used to itbecause of doing it again and
again and again. It gets easierand easier.
Even when I'm looking at theback camera right now, it's
funny because the three the waythe camera is horizontally and
the the way the lenses are withthe three lenses, it's so funny.
I have two eyes, a mouth, andthen the two little other
(07:02):
lenses, whatever they are, theflash and the other thing,
they're like little cheeks. AndI feel like I'm talking to a
face right now. So turning yourcamera to the side to practice
to make it look like a face isone way to do it. It's a cute
face, actually.
Looks like almost like MickeyMouse face. So you can picture
the phone as a little character.When you turn it the other way
and you're in selfie mode, it'sreally, really important not to
(07:24):
look at yourself in selfie modebecause you think you're talking
to yourself and your audience.You're not. You're looking down.
Bad news. You're also gonnastart criticizing and looking at
yourself too much. So you'llstop thinking about what you're
saying, and you're gonna beanalyzing, oh, shoot. Did I
smooth my makeup enough orwhatever the heck you're gonna
(07:44):
be thinking about? You'relooking at your lines and stuff,
fixing your hair.
I can't even see my hair. Idon't know why I'm fixing it
because I got the back cameraon. But it's a good idea to look
up. So when you're doing theselfie camera and if you're
recording in your regular phonecamera, if you look up at those
numbers that are counting down,number one, it'll keep you on
(08:04):
track, like you'll know how longyou've been recording. And
number two, you'll just startmaking a face out of those
numbers.
Like, I look at the zeros at andthat becomes my face. And then
when I start recording, I'm inthe zone. I'm talking to one
person. And it's very natural asyou do it day after day after
day. And then also watching yourvideos can help you assess.
(08:26):
Like, do I feel real? Why was Italking so strange? You know,
why do I think I have to be soperfect? Because you can really
start to separate yourself fromyourself. You become more
objective about yourself.
I have a couple of friends,private clients actually I've
worked with that I won't even,you know, they've become friends
I guess, but they will tell methat they hate editing. They
(08:49):
hate editing themselves. And I'mlike, what? I don't, I am so
disconnected from myself, it'slike I'm editing someone else.
It's just crazy.
And that's why I can beobjective and go, oh, this was a
funny thing I said. I'm leavingit in. Even though my
perfectionist me might havewanted to take it out, I can now
(09:10):
objectively look at my videoslike an editor and think, oh,
that was cute, like when I didthat mistake. Leave that in. Or
that was, oh, that was funny.
I looked silly and goofy. Ilooked more authentic when I did
that mistake or I did that faceor whatever. So if you can
disconnect yourself fromyourself by doing it again and
again and again and editingyourself and being separated, it
(09:31):
just comes from practice. Sothat's why the thing that we put
in the newsletter today was torecord something daily. And even
if you don't post it ever,you're practicing.
You're to record it and you'regoing to edit it. You're going
to look at yourself. You'regoing to like start assessing.
You can be critical, but notdon't be critical of your looks.
Don't start analyzing like Igotta go get things fixed on my
(09:53):
face because I'm staring atthat.
Because you're the only onestaring at that. No one else is
staring at it. Believe you me.And if they are, sorry for them,
Basically, they need to get alife. So just record, and it
will help you practice.
Sometimes I record a video and Iwill go, God, I just sounded so
scripted because I know I wastrying to say a certain thing.
(10:14):
And then I'm like, let me justtry it again and just be like as
if I'm in practice mode. Andthen the video is better. So
maybe also by thinking you're inpractice mode, your video will
be more natural. You'll thinkabout somebody who might be
listening, one person.
Like, I'm just picturing aperson right now listening. Hi,
Julie. And I know she's like,and I don't care. I mean, she's
(10:38):
fun and funny and she's myfriend. And I think that's what
you when you find that friend HiLorraine.
It's you now. And my friendchanges all the time. It depends
on what I'm talking about. WhenI'm talking about my unsponsored
by content, I do think about youLorraine because I know that you
like my honest opinions aboutthings. And why do I know that?
(11:00):
Because she messages me andtells me. She writes me back.
And she responds to thenewsletter and lets me know what
she likes and what she doesn'tlike. So I know she's listening.
So I can think of her when I'mwhen I'm recording.
Think of somebody who you knowmight be listening that you want
to be talking to, that oneperson. And then your other, tip
could be just to channel acharacter, and that doesn't mean
(11:20):
be a fake person. That meansstepping, I think just like I
was saying about editing,stepping outside of yourself and
just being like, oh, this is myon camera me. I can be real. I
don't have to be filtered.
I'm not in a meeting. No one'sgonna judge me. I'm not on
stage. It's not like I have oneshot at this. I can just totally
be me because I can edit thatout.
And if you try and channel thatside of yourself, that is almost
(11:46):
it's almost like you're creatingyour on camera comfortable self.
So you're not making up acharacter. You're not standing
on stage, and you're not going,me, Mario. I love to be Mario
for Jonathan. But I'm not fakinga character.
I'm just allowing myself to bemy on camera character, which is
(12:09):
the real me, telling you thetruth about things, being silly,
being honest, and, I don't know,just sharing my love of content
creation. Helping talking aboutsomething that you really love
is really helpful to becomingauthentic. If you're trying to
talk about something, like if Ihad to get on here and talk
about anything in forget it.Like, or world politics or
(12:35):
something that I'm, you know,trying to think, like business
tips or finance things, I wouldliterally be trying to think of
the things. I could never beauthentic because I don't know
it.
And I don't I'm not comfortablein it because I don't I don't
know it enough to to speak toit. So the thing that you know
well is what you're gonna wannatalk about, and you're gonna
(12:55):
have an easier time beingauthentic. And that's at least a
place to start because then youcould build up to where, okay,
now you wanna study anotherother subject and talk about
that. I'm studying fainting,because me and Julie are gonna
talk about it. So I've beenreally researching vasovagal
syncope, which is the technicalterm for people who faint at the
sight of blood or at the feelingof pain or the fear or something
(13:18):
like that.
That's what it is. I've beenstudying it. I don't know it.
I'm not a doctor. But now, Ibecause I'm comfortable talking
on camera and I did my research,now I can talk about that topic
and feel comfortable.
Because I did some research, andI'm not gonna claim to be the
expert on it, but I'm gonnaspeak from experience about it.
So that's a really good exampleof how you can channel your
(13:38):
practice being your real self byteaching something or talking
about something that you knowreally well. And then the
comfort level will transfer overto something you don't know so
well, and you'll be able to talkabout that subject. Okay? So, I
mean, anything I study longenough, can talk about.
I've learned about sensitiveteeth. I can talk to a dentist
all day long about sensitiveteeth. I can tell you what
causes it, how to how productswork that fix it, how they block
(14:01):
the tubules, and that's thatthat leads to the nerve. I mean,
I can give you all the technicaldetails, but I'm comfortable
talking about it. Even though Idon't know maybe the medical
terms in the moment, I mightlose that for the moment, I can
quickly take a refresher and beable to speak to those facts and
feel natural.
Okay? So practice on the thingyou know well because then you
(14:21):
can transfer those skills andskins to the things you don't
know well. Okay. The next oneis, I like this one a lot
because I helped Betsy, who isin the studio, with this because
she's really, really good atZoom and completely comfortable
speaking on Zoom meetings andfeels like she can be herself
even though she's talking into acamera on her Zoom meeting
because she knows to look intothe camera and then look at her
(14:44):
people. She also positionedmaybe her people at the top who
she's talking to.
You can, you know, slide them upto the top of the screen. That
is if you're good at doing itdoing that thing, then you can
take those that vibe and bringit to your content two ways.
One, you can actually take clipsfrom the Zoom meeting and cut
yourself out and and put it inyour video and format it for
(15:07):
social media. And I have atutorial for that. I taught that
in the studio, I think.
But you can do something likethat. Or as you're practicing on
Zoom, when you're recording inyour regular camera, you're
gonna visualize the Zoommeeting. In that moment, you're
gonna be like, hi, everyone. I'mon a Zoom meeting. I'm your
teacher for today.
We're gonna learn about how touse Zoom. And just visualize the
(15:27):
face on your lens as your Zoommeeting. People, You can do it.
Betsy, I know you can do it. ButI know now she's using her Zoom
clips for her social mediacontent, which is a great solve
because she's already naturaltalking to her Zoom meeting
camera.
The other thing is that you youyou wanna keep going even though
(15:48):
you feel uncomfortable, so youhave to push past. Like I always
say, anything that's, like,terrifying, you wanna kinda push
through it. It you don't alwaysit's not always possible to go
around it. I I had to do chemo.I was terrified.
But it was like, I can't avoidit. I gotta do it. So I had to
push through it. So every littlething that was terrifying got me
closer to being on the otherside of it. So every day that
(16:10):
you record and record and recordand practice, practice,
practice, eventually, you'regonna look back and be on the
other side of it.
Amber from the studio wrote me,and I know she's probably
listening too because she reallyliked last week's episode here.
But she wrote me that she did asplit screen recently, and she
had because she hadn't done itfor the time, she we had it as a
(16:32):
challenge a couple of months agoin the studio. And when she
revisited it and she kept andshe did it again, it was easier.
So repetition makes learninghappen. You don't even realize
it, but you're gonna remember,oh, I did that last time.
Oh, right. Oh, Amber, I'm gonnagive you a tip right now,
actually. When you are recordingboth clips, press and hold on
your camera to lock the lightingand exposure because you will
(16:55):
have a easier time covering upthe middle line. I don't even
remember if I even said that inthe tutorial. So this is like a
bonus tip just for Amber oranybody else who wants to do a
split screen video.
When you're recording bothcharacters, lock the screen,
record character one. By theway, even if you stop recording,
your screen will stay lockeduntil you unlock it. So if you
(17:16):
want to lock that exposure andlock it will lock your focus. So
make sure when you lock it thatyou're locked in position, and
then you lock it so that itfocuses on you or put something
there that's your subject. Soit's focused on you, and it's
also gonna lock the lighting inthe room, which is very helpful.
(17:37):
Because this way, when you putthem together, even the
slightest change in lightingwill give you a line between the
split screens. Okay? So try thaton your next one. That's your
challenge. Hold on.
I'm gonna take a sip of my tea.Toot. One of my private clients,
hi, Lisa, if you're listening,she was telling me how she is
more comfortable on lives anddoing her TikTok lives, but then
(17:59):
she panics when she has torecord content. So I was like,
girl, go to your lives.Download.
Take clips. Actually, it givesyou clips even. It gives you
clips suggestion clips todownload. You can make content
out of that. And now she's ableto record videos because so
crazy because I'm seeing it.
I'm seeing her evolve fromtaking the live clips and
(18:21):
putting them on as content.She's almost like finding her
voice to be able to copy copy?Maybe it's not the right word,
but be the same way when sherecords herself for videos now,
for content, specifically thatshe's gonna post. So she's using
her live skills and nowchanneling her live self when
(18:41):
she's making her content. I seeit.
And, Lisa, if you don't know,it's making a big difference
because I see the evolution.Most fun I have recently is when
I do these one on ones, and Ican I because I don't do any
formula one on ones when I sayformula? I don't do, like, tell
every client this or tell everyperson that because that's my
formula. No. I look at thatperson and I go, what's their
(19:04):
thing?
And so when I saw when I heardfrom Lisa and she was telling me
I really, really like goinglive, I just panic when I'm
recording videos. I go, hey,wait. We have a solution for you
right here now in the moment.Take your lives, make them into
content. Start putting thosethings on there and see which
things are getting moreengagement.
So I really like to look atperson by person who I'm talking
(19:27):
to to get into what's theirvibe. Because everybody, every
one of us has a different vibeon camera and a different way of
communicating, a different thingthat we feel comfortable doing.
There's things I don't likedoing. I don't like making vlogs
and doing voice overs on myvlogs. I don't enjoy it.
But I like doing fun transitionvlogs or or, like, little that
(19:48):
spinning transition thing. Thatwas a fun vlog thing for me to
do. So find the thing that youlove and then help get that to
help you do the thing that youdon't love. So I don't like
vlogging, but I found a solutionto vlogging now that I like,
that makes it easy for me to doit. Really, you can always find
a solution.
I'm I'm that's my how my brainworks. It's like, well, wait.
(20:10):
Let's analyze this. What do youlike doing? Okay.
How can we take that to help youto improve what you don't like
doing? And how can we make finda happy medium place? So, okay,
if you want help from me, I haveI do private coaching, whatever.
I'm putting it out there. I havea studio where I help people
every week.
I'm going live today. As amatter of fact, just for funny
(20:32):
shits and giggles to tell you, Iplanned the noon Zoom meeting,
and now I have to be at theairport at two for a 02:30
flight. So guess what? I'mwrapping this up right now,
getting myself to the airport,and I'm gonna I'm gonna use my
free pass to get into thelounge, or I'm just gonna find a
place to sit and record the Zoommeeting at the airport. So you
can always find a way.
(20:53):
And when I say a Zoom meeting,that's my weekly meeting with my
studio students where I teach alesson live. And so if you want
help from the studio, it'sthat's affordable. It's only $36
a month, and you can get a livemeeting with me every week. I'm
always giving feedback in thecommunity chat. I'm teaching a
lesson every single week inthere that's recorded.
So even if you come four monthslater, you can go back and see
(21:15):
the lessons that were taught,and you can see what other
people posted because we shareour challenges in each of one of
the lessons. It's really, reallygreat. There's no way I can not
say it because I'd be lying toyou, and I enjoy it so much. And
the feedback I'm getting from mystudents is amazing. And Amber
wrote she was in the chat.
If you go come to the communitythis week, you'll see what Amber
(21:38):
wrote in the chat. But I'm gonnaread to you something that I
just got this morning frommister Yep Yep, who is a member
of my studio. Hold on. Fewtranscription. So he left me a
voice message in Instagram inInstagram, and it says, I wanted
to thank you really quick.
Just a quick message. Thank youfor inspiring me to make quality
videos because I know my lateststuff is music, but Paris Hilton
(22:00):
friended me. She commented. Shelikes my stuff, and this doesn't
happen to everybody. This isbecause I have quality videos
inspired by you to keep going.
And I know it's concert stuff,but it's so great and
validating, and it makes me feelso good. So thank you. Thank
you, Helen. Thank you. What?
I start to cry. But those arethe kind of messages I'm getting
(22:22):
from people who are in thestudio. So if you want help, if
you want support, if you wantmotivation to learn how to make
quality videos, all of thosethings come and hang with us.
It's so fun. I'll leave you withthat.
Have a great weekend, and I'llsee you next week when I'm back.
Hopefully, we'll have baby news.Ah, my son and daughter-in-law
(22:42):
are supposed to be having a babyby Monday, June. Can't wait to
meet her. So hopefully, nexttime I record, I'm gonna have
some really fun news for you.
Alright. Have a great weekend.Bye.
Welcome to The Socialize Strategy. I am a little thrown
(00:03):
off because I'm recording thisin the morning, and I typically
don't record in the morning. Myvoice isn't always awake in the
morning. I'm not always awake inthe morning. It takes me a while
to get rolling where I'd wanna,I guess, be in front of a
camera.
But I am heading out again. Thisweek has been a travel week.
I've been was in Toronto thebeginning of the week again, and
(00:23):
then today, I'm leaving forNorth Carolina. I'm just going
for an overnight to locationscout for a shoot that is at the
end of the month. So I'm doing aI could have done it as a day
trip, but I prefer to do anovernight so I'm not going to
and from in the same day.
So I decided I'm gonna recordthis morning. I'm gonna get it
done and tell you about somethings. Next week, I'm gonna
focus on travel things. But thisweek, the unsponsored by section
(00:47):
segment is going to feature twothings I use pretty frequently.
And I like to keep it withthings that I actually do use on
the regular because it's morereal for me, and it's also
things like maybe you would beinterested in them because I use
them so often.
One, Julie makes fun of me allthe time for this, and I'm gonna
talk about it. It is my, myphone case with the beads that I
(01:10):
can wear. Now I saw I didn't buythis because I saw, you know, an
80 year old woman with it. Notthat that would matter. If I
liked it, I would get it anyway.
But I saw this on a 30 year old,and she was at a bridal shower.
And I was like, what's that? Shewas wearing it like this, like a
cross body, and hers was Iforget even which one she had. I
(01:31):
think it was a chain link. And Ithought, gee.
That is so cool. I love the wayit looked. And I immediately
asked her, and she told me thebrand. And you can get these
string hangy things on Amazonvery cheap. But she gave me the
brand she had because it was areally cool chain link version.
And then she told me about thewooden beads one, which is
lighter weight. That's what Ihave now, the wooden beads. But
(01:53):
I do have the chain link one,and it does look good. So when I
when I'm on a production shoot,that's typically the one I'll
use. I'll put the the chain on.
It just looks a little more hip,I guess. And I will wear it
sometimes as a crossbody, so Ialways have my phone there.
Sometimes I wear it as anecklace. She makes fun of me.
Julie, go.
Make fun of me. I don't care. Imean, she makes fun of me in a
in a fun way. She's not mean byany stretch. But she's always
(02:16):
teasing me like, the phonenecklace?
Yes. And guess who's alwaysready for a moment. I'm not
digging in my bag trying to findthe phone at the bottom. I'm not
checking my pockets where thething could fall out, a
backpack, whatever. It is rightthere.
I can pick it up, whip the chainoff my neck, or shoot with the
chain on my neck. It's a littlemore limiting that way.
(02:37):
Sometimes I do it for safety soI don't drop the phone. But I
love this thing. And, again, I'mnot gonna promote buy the most
expensive one, but the brand Ilove and I am committed to is
OSSA, and their website Ibelieve is OSSA New York NY.
Hold on. I'm gonna check thewebsite right now so I'm not
telling you the wrong thing.Let's see. Phone case. OSA NYC.
(03:02):
Let me see. They are oh, it'sOssa, New York spelled out. So 0
S S A N E W Y 0 R K. And theyhave jeweled ones, beaded ones,
crystal ones. They have shorts,so you could have it as like a
little hand purse.
They have long. There are somany of these things on the
market, so you pick one thatworks for you. But trust me, if
(03:26):
you get one, you might gethooked on it the way I'm hooked
on it because it's just rightthere. And I like the wooden
beads because they are lighter,so it doesn't feel like it's
extra weight on me. I'm a fan.
product for today is one I usealmost every day, but not every
single day, and that is my dryshampoo brand. And I'm gonna
(03:46):
tell you this one because I'vetried a bunch and I also love
the brand for their hair, any oftheir hair sprays, their hair
refresher spray, which is nolonger available makes me sick
because it's my favorite thing.And so now I'm just using the
dry shampoo and their regularhairspray as a backup to that
because they stopped making thehair refresher spray. They
really should come back with it.I'm gonna write to them.
(04:08):
But it's Oribe, I think that'show we say it, o r I b e. I have
little travel ones so that Itake them with me. The travel
one for the dry shampoo ispacked, coming with me in my
suitcase, so I could use ittomorrow. But it is called Gold
Dust Dry Shampoo. It doesn't goon white so that you look like
you're adding kinda got a grayhair to your head or anything.
(04:30):
It goes on a lighter shade ofit's not even white. I'm telling
you. It even says on the thing,oh, brush it out so that the the
white residue. No. There's nowhite residue.
I'm I'm here to tell you. If Ihave tried dry shampoos, I have
tried them all. And the smell isrefreshing, light, and not cheap
and cheesy. The texture is notsticky, and it doesn't require
(04:56):
you to brush your hair likecrazy to get it out. It's light,
and it refreshes your hair fromscent to look.
So 100%, if you're gonna and andit's an investment because the
small little bottle is like 20something. But I only got those
20 something small bottles justbecause of traveling. When I go
back now, I wanted to try it,make sure I liked it. Now I like
(05:17):
it, I'm gonna go back and I'mgonna get the tall one to keep,
one in each of my residencesbecause this is it. If you want
the dry shampoo, invest.
It's the best one. They alsohave a a root cover up. Again,
not that harsh texture to themost root cover ups. It's light,
and it's I don't know. It's justthey are they and they know how
(05:38):
to do it.
So, Arribae, boom boom. You gotme. On we go. I love doing this
segment because I could just beso raw and real, and I could
tell you straight up, and Icannot lie. So I'm going with it
every single time.
These happen to both love, so Ican't nothing bad to say. Let's
get to the topic for today,which is talking to camera and
(05:59):
trying to make yourself feelcomfortable talking to camera
like I'm doing right now. Andit's hard to do this in the
beginning. I remember it soclearly. I remember wanting to
talk to the camera and feeling,like, awkward about it when I
was on TikTok, and I would justbe like, cringe.
I I you know, meek. My voicewasn't even my voice. I look
(06:20):
back at those videos, and I'mlike, yikes. But I don't take
them down because, like I say,that was part of my, oops, part
of my learning, my journey, mygrowing up on social media. I I
started growing up on socialmedia at the age of 60, so you
can grow up at any age.
Maybe. No promises. Mostly, I'mnot a grown up still. But you
(06:41):
can you can get used to itbecause of doing it again and
again and again. It gets easierand easier.
Even when I'm looking at theback camera right now, it's
funny because the three the waythe camera is horizontally and
the the way the lenses are withthe three lenses, it's so funny.
I have two eyes, a mouth, andthen the two little other
(07:02):
lenses, whatever they are, theflash and the other thing,
they're like little cheeks. AndI feel like I'm talking to a
face right now. So turning yourcamera to the side to practice
to make it look like a face isone way to do it. It's a cute
face, actually.
Looks like almost like MickeyMouse face. So you can picture
the phone as a little character.When you turn it the other way
and you're in selfie mode, it'sreally, really important not to
(07:24):
look at yourself in selfie modebecause you think you're talking
to yourself and your audience.You're not. You're looking down.
Bad news. You're also gonnastart criticizing and looking at
yourself too much. So you'llstop thinking about what you're
saying, and you're gonna beanalyzing, oh, shoot. Did I
smooth my makeup enough orwhatever the heck you're gonna
(07:44):
be thinking about? You'relooking at your lines and stuff,
fixing your hair.
I can't even see my hair. Idon't know why I'm fixing it
because I got the back cameraon. But it's a good idea to look
up. So when you're doing theselfie camera and if you're
recording in your regular phonecamera, if you look up at those
numbers that are counting down,number one, it'll keep you on
(08:04):
track, like you'll know how longyou've been recording. And
number two, you'll just startmaking a face out of those
numbers.
Like, I look at the zeros at andthat becomes my face. And then
when I start recording, I'm inthe zone. I'm talking to one
person. And it's very natural asyou do it day after day after
day. And then also watching yourvideos can help you assess.
(08:26):
Like, do I feel real? Why was Italking so strange? You know,
why do I think I have to be soperfect? Because you can really
start to separate yourself fromyourself. You become more
objective about yourself.
I have a couple of friends,private clients actually I've
worked with that I won't even,you know, they've become friends
I guess, but they will tell methat they hate editing. They
(08:49):
hate editing themselves. And I'mlike, what? I don't, I am so
disconnected from myself, it'slike I'm editing someone else.
It's just crazy.
And that's why I can beobjective and go, oh, this was a
funny thing I said. I'm leavingit in. Even though my
perfectionist me might havewanted to take it out, I can now
(09:10):
objectively look at my videoslike an editor and think, oh,
that was cute, like when I didthat mistake. Leave that in. Or
that was, oh, that was funny.
I looked silly and goofy. Ilooked more authentic when I did
that mistake or I did that faceor whatever. So if you can
disconnect yourself fromyourself by doing it again and
again and again and editingyourself and being separated, it
(09:31):
just comes from practice. Sothat's why the thing that we put
in the newsletter today was torecord something daily. And even
if you don't post it ever,you're practicing.
You're to record it and you'regoing to edit it. You're going
to look at yourself. You'regoing to like start assessing.
You can be critical, but notdon't be critical of your looks.
Don't start analyzing like Igotta go get things fixed on my
(09:53):
face because I'm staring atthat.
Because you're the only onestaring at that. No one else is
staring at it. Believe you me.And if they are, sorry for them,
Basically, they need to get alife. So just record, and it
will help you practice.
Sometimes I record a video and Iwill go, God, I just sounded so
scripted because I know I wastrying to say a certain thing.
(10:14):
And then I'm like, let me justtry it again and just be like as
if I'm in practice mode. Andthen the video is better. So
maybe also by thinking you're inpractice mode, your video will
be more natural. You'll thinkabout somebody who might be
listening, one person.
Like, I'm just picturing aperson right now listening. Hi,
Julie. And I know she's like,and I don't care. I mean, she's
(10:38):
fun and funny and she's myfriend. And I think that's what
you when you find that friend HiLorraine.
It's you now. And my friendchanges all the time. It depends
on what I'm talking about. WhenI'm talking about my unsponsored
by content, I do think about youLorraine because I know that you
like my honest opinions aboutthings. And why do I know that?
(11:00):
Because she messages me andtells me. She writes me back.
And she responds to thenewsletter and lets me know what
she likes and what she doesn'tlike. So I know she's listening.
So I can think of her when I'mwhen I'm recording.
Think of somebody who you knowmight be listening that you want
to be talking to, that oneperson. And then your other, tip
could be just to channel acharacter, and that doesn't mean
(11:20):
be a fake person. That meansstepping, I think just like I
was saying about editing,stepping outside of yourself and
just being like, oh, this is myon camera me. I can be real. I
don't have to be filtered.
I'm not in a meeting. No one'sgonna judge me. I'm not on
stage. It's not like I have oneshot at this. I can just totally
be me because I can edit thatout.
And if you try and channel thatside of yourself, that is almost
(11:46):
it's almost like you're creatingyour on camera comfortable self.
So you're not making up acharacter. You're not standing
on stage, and you're not going,me, Mario. I love to be Mario
for Jonathan. But I'm not fakinga character.
I'm just allowing myself to bemy on camera character, which is
(12:09):
the real me, telling you thetruth about things, being silly,
being honest, and, I don't know,just sharing my love of content
creation. Helping talking aboutsomething that you really love
is really helpful to becomingauthentic. If you're trying to
talk about something, like if Ihad to get on here and talk
about anything in forget it.Like, or world politics or
(12:35):
something that I'm, you know,trying to think, like business
tips or finance things, I wouldliterally be trying to think of
the things. I could never beauthentic because I don't know
it.
And I don't I'm not comfortablein it because I don't I don't
know it enough to to speak toit. So the thing that you know
well is what you're gonna wannatalk about, and you're gonna
(12:55):
have an easier time beingauthentic. And that's at least a
place to start because then youcould build up to where, okay,
now you wanna study anotherother subject and talk about
that. I'm studying fainting,because me and Julie are gonna
talk about it. So I've beenreally researching vasovagal
syncope, which is the technicalterm for people who faint at the
sight of blood or at the feelingof pain or the fear or something
(13:18):
like that.
That's what it is. I've beenstudying it. I don't know it.
I'm not a doctor. But now, Ibecause I'm comfortable talking
on camera and I did my research,now I can talk about that topic
and feel comfortable.
Because I did some research, andI'm not gonna claim to be the
expert on it, but I'm gonnaspeak from experience about it.
So that's a really good exampleof how you can channel your
(13:38):
practice being your real self byteaching something or talking
about something that you knowreally well. And then the
comfort level will transfer overto something you don't know so
well, and you'll be able to talkabout that subject. Okay? So, I
mean, anything I study longenough, can talk about.
I've learned about sensitiveteeth. I can talk to a dentist
all day long about sensitiveteeth. I can tell you what
causes it, how to how productswork that fix it, how they block
(14:01):
the tubules, and that's thatthat leads to the nerve. I mean,
I can give you all the technicaldetails, but I'm comfortable
talking about it. Even though Idon't know maybe the medical
terms in the moment, I mightlose that for the moment, I can
quickly take a refresher and beable to speak to those facts and
feel natural.
Okay? So practice on the thingyou know well because then you
(14:21):
can transfer those skills andskins to the things you don't
know well. Okay. The next oneis, I like this one a lot
because I helped Betsy, who isin the studio, with this because
she's really, really good atZoom and completely comfortable
speaking on Zoom meetings andfeels like she can be herself
even though she's talking into acamera on her Zoom meeting
because she knows to look intothe camera and then look at her
(14:44):
people. She also positionedmaybe her people at the top who
she's talking to.
You can, you know, slide them upto the top of the screen. That
is if you're good at doing itdoing that thing, then you can
take those that vibe and bringit to your content two ways.
One, you can actually take clipsfrom the Zoom meeting and cut
yourself out and and put it inyour video and format it for
(15:07):
social media. And I have atutorial for that. I taught that
in the studio, I think.
But you can do something likethat. Or as you're practicing on
Zoom, when you're recording inyour regular camera, you're
gonna visualize the Zoommeeting. In that moment, you're
gonna be like, hi, everyone. I'mon a Zoom meeting. I'm your
teacher for today.
We're gonna learn about how touse Zoom. And just visualize the
(15:27):
face on your lens as your Zoommeeting. People, You can do it.
Betsy, I know you can do it. ButI know now she's using her Zoom
clips for her social mediacontent, which is a great solve
because she's already naturaltalking to her Zoom meeting
camera.
The other thing is that you youyou wanna keep going even though
(15:48):
you feel uncomfortable, so youhave to push past. Like I always
say, anything that's, like,terrifying, you wanna kinda push
through it. It you don't alwaysit's not always possible to go
around it. I I had to do chemo.I was terrified.
But it was like, I can't avoidit. I gotta do it. So I had to
push through it. So every littlething that was terrifying got me
closer to being on the otherside of it. So every day that
(16:10):
you record and record and recordand practice, practice,
practice, eventually, you'regonna look back and be on the
other side of it.
Amber from the studio wrote me,and I know she's probably
listening too because she reallyliked last week's episode here.
But she wrote me that she did asplit screen recently, and she
had because she hadn't done itfor the time, she we had it as a
(16:32):
challenge a couple of months agoin the studio. And when she
revisited it and she kept andshe did it again, it was easier.
So repetition makes learninghappen. You don't even realize
it, but you're gonna remember,oh, I did that last time.
Oh, right. Oh, Amber, I'm gonnagive you a tip right now,
actually. When you are recordingboth clips, press and hold on
your camera to lock the lightingand exposure because you will
(16:55):
have a easier time covering upthe middle line. I don't even
remember if I even said that inthe tutorial. So this is like a
bonus tip just for Amber oranybody else who wants to do a
split screen video.
When you're recording bothcharacters, lock the screen,
record character one. By theway, even if you stop recording,
your screen will stay lockeduntil you unlock it. So if you
(17:16):
want to lock that exposure andlock it will lock your focus. So
make sure when you lock it thatyou're locked in position, and
then you lock it so that itfocuses on you or put something
there that's your subject. Soit's focused on you, and it's
also gonna lock the lighting inthe room, which is very helpful.
(17:37):
Because this way, when you putthem together, even the
slightest change in lightingwill give you a line between the
split screens. Okay? So try thaton your next one. That's your
challenge. Hold on.
I'm gonna take a sip of my tea.Toot. One of my private clients,
hi, Lisa, if you're listening,she was telling me how she is
more comfortable on lives anddoing her TikTok lives, but then
(17:59):
she panics when she has torecord content. So I was like,
girl, go to your lives.Download.
Take clips. Actually, it givesyou clips even. It gives you
clips suggestion clips todownload. You can make content
out of that. And now she's ableto record videos because so
crazy because I'm seeing it.
I'm seeing her evolve fromtaking the live clips and
(18:21):
putting them on as content.She's almost like finding her
voice to be able to copy copy?Maybe it's not the right word,
but be the same way when sherecords herself for videos now,
for content, specifically thatshe's gonna post. So she's using
her live skills and nowchanneling her live self when
(18:41):
she's making her content. I seeit.
And, Lisa, if you don't know,it's making a big difference
because I see the evolution.Most fun I have recently is when
I do these one on ones, and Ican I because I don't do any
formula one on ones when I sayformula? I don't do, like, tell
every client this or tell everyperson that because that's my
formula. No. I look at thatperson and I go, what's their
(19:04):
thing?
And so when I saw when I heardfrom Lisa and she was telling me
I really, really like goinglive, I just panic when I'm
recording videos. I go, hey,wait. We have a solution for you
right here now in the moment.Take your lives, make them into
content. Start putting thosethings on there and see which
things are getting moreengagement.
So I really like to look atperson by person who I'm talking
(19:27):
to to get into what's theirvibe. Because everybody, every
one of us has a different vibeon camera and a different way of
communicating, a different thingthat we feel comfortable doing.
There's things I don't likedoing. I don't like making vlogs
and doing voice overs on myvlogs. I don't enjoy it.
But I like doing fun transitionvlogs or or, like, little that
(19:48):
spinning transition thing. Thatwas a fun vlog thing for me to
do. So find the thing that youlove and then help get that to
help you do the thing that youdon't love. So I don't like
vlogging, but I found a solutionto vlogging now that I like,
that makes it easy for me to doit. Really, you can always find
a solution.
I'm I'm that's my how my brainworks. It's like, well, wait.
(20:10):
Let's analyze this. What do youlike doing? Okay.
How can we take that to help youto improve what you don't like
doing? And how can we make finda happy medium place? So, okay,
if you want help from me, I haveI do private coaching, whatever.
I'm putting it out there. I havea studio where I help people
every week.
I'm going live today. As amatter of fact, just for funny
(20:32):
shits and giggles to tell you, Iplanned the noon Zoom meeting,
and now I have to be at theairport at two for a 02:30
flight. So guess what? I'mwrapping this up right now,
getting myself to the airport,and I'm gonna I'm gonna use my
free pass to get into thelounge, or I'm just gonna find a
place to sit and record the Zoommeeting at the airport. So you
can always find a way.
(20:53):
And when I say a Zoom meeting,that's my weekly meeting with my
studio students where I teach alesson live. And so if you want
help from the studio, it'sthat's affordable. It's only $36
a month, and you can get a livemeeting with me every week. I'm
always giving feedback in thecommunity chat. I'm teaching a
lesson every single week inthere that's recorded.
So even if you come four monthslater, you can go back and see
(21:15):
the lessons that were taught,and you can see what other
people posted because we shareour challenges in each of one of
the lessons. It's really, reallygreat. There's no way I can not
say it because I'd be lying toyou, and I enjoy it so much. And
the feedback I'm getting from mystudents is amazing. And Amber
wrote she was in the chat.
If you go come to the communitythis week, you'll see what Amber
(21:38):
wrote in the chat. But I'm gonnaread to you something that I
just got this morning frommister Yep Yep, who is a member
of my studio. Hold on. Fewtranscription. So he left me a
voice message in Instagram inInstagram, and it says, I wanted
to thank you really quick.
Just a quick message. Thank youfor inspiring me to make quality
videos because I know my lateststuff is music, but Paris Hilton
(22:00):
friended me. She commented. Shelikes my stuff, and this doesn't
happen to everybody. This isbecause I have quality videos
inspired by you to keep going.
And I know it's concert stuff,but it's so great and
validating, and it makes me feelso good. So thank you. Thank
you, Helen. Thank you. What?
I start to cry. But those arethe kind of messages I'm getting
(22:22):
from people who are in thestudio. So if you want help, if
you want support, if you wantmotivation to learn how to make
quality videos, all of thosethings come and hang with us.
It's so fun. I'll leave you withthat.
Have a great weekend, and I'llsee you next week when I'm back.
Hopefully, we'll have baby news.Ah, my son and daughter-in-law
(22:42):
are supposed to be having a babyby Monday, June. Can't wait to
meet her. So hopefully, nexttime I record, I'm gonna have
some really fun news for you.
Alright. Have a great weekend.Bye.
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