October 3, 2025 • 20 mins
Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media.
Every video you post is someone’s very first encounter with you, and that means you always have a fresh opportunity to connect, stand out, and build trust. I’ll share personal stories (yes, even the pajama-dancing ones), editing tips, and five ways to make your content instantly more impactful.
📝 Episode Notes
- Unsponsored By: A surprising win in the fashion aisle—my unexpected love affair with Vuori pants.
- First Impressions Online: Why every video is a chance to reintroduce yourself.
- Key Takeaways:
- Authenticity > performance — be yourself on camera.
- Edit smart: remove long pauses and keep the energy moving.
- Bring positive vibes (skip the moaning, focus on good energy).
- Watch the details: posture, tone, and expression matter in those first 5–10 seconds.
- Dress in what makes you feel good—it changes how you show up.
- Bonus: Details on The Style Evolution free online series, where experts (including me!) share how to align your image and presence for more confidence and impact on and off social media.
👉 SIGN UP HERE FREE for The Style Evolution!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Helen (00:00):
Welcome back to The Social Media Strategy. Thank you
(00:02):
so much for being with me yetagain. If you are a loyal
listener and you're here with meevery week, I am so grateful.
And I love thinking about youlistening and thinking of the
things I want to share with youweek to week. And I'm gonna
start off, of course, with theunsponsored by segment.
I'm keeping it in the fashionzone because some of what I'm
gonna talk about today is stillloosely related to fashion.
(00:26):
Fashion in a Jersey accent. Ilike to swing into it once in a
while. But I'm going with abrand who which I now learned
how to pronounce today becauseJulie and I went shopping
together. And as we were walkingin the store, she pronounced it.
And I said, there's no I in thebeginning of it, so I wonder why
it's why it's pronounced Viori.It must be wrong because it's v
(00:46):
u o r I, and there's no I in thebeginning. So why are we saying
Viori? So we decided that wewere gonna find out when we went
in the store. So we asked one ofthe sales associates, and they
said, Yes, it is Vee Ori.
So it's the letter V pronouncedand then U O R I. Vee Ori. So we
were saying it right all along,which is great. And the reason
(01:07):
I'm mentioning this brand isthat I typically don't buy pants
from these types of storesbecause of one, because of my
body shape, I don't think it itworks with a lot of these
sweatpancy type pants, so Iavoid them usually, especially
if they go in at the ankles. SoI'm not a fan of that type of
(01:28):
sweatpant.
And, typically, the athleticpants are also are tapered at
the bottom, so they're they'regiving more of a box of a I
don't know. I I have a pearshaped body, which doesn't work
well for when you're wearingskinny jeans and you're
whatever. The shape isn't it'snot flattering. I'll just leave
it at that. And I've learnedthat about myself.
I have to accept that aboutmyself. It is what it is. But I
(01:49):
also try still to find things inthe stores that I like. So I
like their sweatshirts. I weartheir thin jackets.
They're, thin the the thinner, Iguess, would like hoodies. But
they're the zip up hoodies, butthey're thinner, and I like
those. So love a lot of theirtops, but I've never really
delved into the pants. Buttoday, Julie and I went in, and
(02:11):
I said, oh, the pants. They'renot short, like sometimes
they're too cropped.
They're not tapered. Sometimesthey're too thin at the ankle.
They are more I don't even know.Like, they're like a nice dress
pant almost, but they're infabric that I'm having it right
here. Of course, I'm bringingshow and tell.
But they're in a fabric that isgentle but also can be dressed
(02:35):
up. So lo and behold, I gotmyself what I normally would not
get at a store like this. Andthe reason I'm telling you is if
you are if you have that typetype of feeling about pants from
these athletic wear places,Right now, Viuri has departed
into an area where I think youmight not know that they have
what you might need. So here'sI'm gonna show them to you.
(02:57):
They're they're pants that are Idon't always get pleats either,
by the way.
I avoid pleats, not a pleatedgirl, but it has one tiny little
pleat in the front. It haspockets. And when it goes down
hold on. I'm gonna hold them up.They don't taper way out like
giant bell bottoms.
They're not too boxy, butthey're somewhat straight, but
they're still wider legged,which is fashionable right now.
(03:17):
So you wanna go with a littlebit of a wider leg right now
unless that style just doesn'tlook good on you. But it is
every time I wear the widerlegged, Halara jeans, I get
asked, where are those jeansfrom? Women stop me on the
street. So I recommend go checkout Fiori right now and see the
pants selection, and they havethis same pair in a high rise
(03:38):
and a lower rise.
And you know I've talked aboutmy low rise my high rise
problems. So they have the onesin the lower rise, and that's
what I was able to get. They'renice at the bottom, so they can
almost be worn kinda dressy alittle. I am so excited. And
aside from that, I went for apair of sweatpants because,
also, their sweatpants are thinand wider legged, and they don't
(04:00):
have the ankle sucking at thebottom again.
So yay to everything for today.I freaking nailed it at the
store. I have two pair of cozypants to take with me that are
nice and dressy and a littlemore casual. Yay for travel
clothes. Yippee.
So I'm happy. I'd scored big,and I want you to know that if
(04:23):
you usually avoid those storesfor pants, you might find
something right now because theyare in a different style. They
have brought in a seat morestyles that are slightly
different from what theynormally carry. So go check it
out. Lorraine, if you'relistening, I know that you are
also a Viori customer because Ithink you one time you commented
(04:44):
on one of my sweatshirts, yousaid I have the same one.
So, yeah, Viori. Go now. Theyhave a whole different style of
pants that they've never hadbefore, at least as far as I
have seen. Yay to that. Alright,now let's get into the topic for
today, which is how to make agood first impression on social
media.
And I really first startedthinking about this because I
(05:07):
have a viral video right now.I've talked about this before.
It's at 5,000,000 plus viewsright now, 5,600,000 I think. I
have monetized that. It's over$600 right now that I've made on
that one video.
To me, that's not a lot forhaving almost 6,000,000 views,
but hey, you know, it's $600 Ididn't have if I didn't post the
video. So there you have it. ButI have this very viral video.
(05:32):
Why was I talking about that?Oh, because so many people in
the comments are like, wherehave you been my whole TikTok
life?
And I'm thinking, right here.Like, right here. And somehow, I
think I've gotten like 20,000new followers from this video,
and they're all like, oh my god.I'm so glad I found you. So I
(05:54):
have made a first impression ona whole slew of new people five
years later in my social mediajourney.
So I wanna make sure that I'mbeing clear that if you are
already have been on socialmedia for one year, two year, or
one month, or one week, orwhatever, and you think, I blew
it. I can't make a firstimpression anymore. I've already
(06:14):
put myself out there. I'm hereto tell you, think again. You
can make a first impression withevery freaking video you put out
there.
It's crazy if you really thinkabout it. Because sometimes I
look at Rita's comments, I'mlike, how have I not been in
this person's feed if they'retrying to find out how to do how
to learn this or how to do that?Why is the algorithm keeping me
(06:36):
from people that could use my myknowledge? And I don't know the
answer to that. I don't know theanswer.
So what I learned from it isthat I can always make a first
impression. So even even if Isay, oh my gosh, just think
about how I started on socialmedia and baking and dancing in
my kitchen a lot of times inholiday goofy pajamas or
(06:57):
whatever. And I think, woah.That was so dumb. I'm I'm a
fool.
I made a fool out of myself.Okay. I could think the same
thing now. This morning, I waswith Julie. I was on the subway,
and I said, oh, I'm gonna makeone of those tube girl videos
where you, like, swing the phoneand do the whole thing in the
point five lens.
And I I'm out there, and I'mlike, someone is gonna see that
video, and that's gonna be theirfirst impression of me.
(07:19):
Someone's gonna see a tutorial,and that's gonna be their first
impression. Someone else isgoing to see me dancing on the
street with a stranger, andthat's going to be their first
impression. So every video is anopportunity to make a first
impression. Wrap your headaround that for a second,
because it's kind of insane.
Okay? So now let's talk aboutwhat that means. That people
(07:41):
notice details, even if youdon't want them to. And first I
thought, wow, this is awful whenI first put myself on social
media. I'm like, people aregonna probably make comments
that I should go get Botoxinjections or, you know, the
things that I'm by.
I don't even want to call themout. The things, if you're
watching. But anyway, that'sjust reality. Like, you think
(08:05):
that people are gonna noticethose things. And in fact,
they'll probably noticesomething like what the flowers
are that are sitting next to meor that my when I'm doing a
tutorial that my screen is dustyon my phone.
They're not even gonna think ofthe things you're thinking
about. They're gonna noticeother details. So I'm saying to
you people notice details, butthat doesn't mean they're gonna
pick apart your face. So ifyou're stressing about your
(08:29):
appearance and how somebody'sgonna judge you, it's usually
not even the things that you'reyou're personally worried about.
It's usually somethingcompletely else.
So let's talk about the detailsbesides. Okay. So it's tiny the
tiny details they might noticehappens right in the beginning.
So it's usually the first five Ilike to say three seconds, but
let's give ourselves a couplemore seconds, you know, five,
(08:51):
seven, ten seconds where you'regonna make an impression on
someone. That's gonna be yourposture, your tone, your
expression, your energy.
I always get told, I love yourenergy. So people are seeing
your energies coming through thescreen. Yay. So you always have
an opportunity to share thatenergy and make a good first
impression. So I'm gonna talkabout five ways to leave a good
(09:13):
impression first, and I put itin the newsletter.
And so if you've read it, youkind of know what they are, but
I'm gonna elaborate on themhere. The first one is to be
authentic. And that seems soeasy for someone like me who can
pick up my phone and just dowhat I do here, just like as if
I was talking to you in the roomand you walked into a meeting,
it would be exactly the same asyou're getting right here. I'm
not doing my performance self,and then I someone else walks in
(09:36):
and I'm doing another character.This is me.
Hello. Hello for the person whowalks in the room. Same. A lot
of people have trouble withthat. The minute they put the
camera up, they're acting.
They feel like they're someoneelse. They're reading. They feel
they have to present in a way.It is so helpful if you can find
a way by recording enough thatyou do become yourself in your
(09:59):
videos. That is the first one,but it's the hardest one, truly.
Because from there, I'm gonnatell you they they get easier.
But the first one is thehardest, and it's you've gotta
find your little way of workingaround it, whether it's, as I've
told people in my studio, if youfeel comfortable doing Zoom
meetings, practice doing Zoommeetings, and edit them and put
(10:20):
them on social media. Startgetting yourself your real self
on your social media. If you'rehappy if you're more comfortable
doing lives, take your live,download it, and put a clip on
social media. Start getting topeople to see who you are, where
you are at your mostcomfortable.
This is important because oncethose videos are on your page
(10:44):
and people are commenting onthem and they're seeing the real
you, you will then be able torecord videos like that because
you're gonna get used to seeingyourself on your videos when
you're scrolling on your pageand answering the comments.
You're gonna go, oh, they see, Iwas just myself there, and they
all like that. So okay. That'smy little tip on that. If
there's something where you arecomfortable, use that footage in
(11:06):
as your videos at first so thatyou can start to get a sense of
who you should be on your socialmedia, how to get your real self
out there.
The other thing is that, I hateto say it, but it's my other
favorite thing, is editing.Right? Good editing. You can
record a shit ton of footage,and it can be if you watch it
through, boring as hell, tenminutes of you yada yada yada on
(11:29):
and on. If you just take theclips and cut out the in between
stuff, bam, bam, bam.
Your energy is gonna be therefor people to see. Even if you
are stressed recording it andyou cut out those bits in the
middle, you're gonna sound good.You're gonna sound, I guess, put
(11:50):
together, and you're going toit's going to make your videos
better. So I did recently post avideo, how to edit your speaking
videos, and if you have notwatched that tutorial, that is
important. I'm going to link itin the newsletter.
Let me write it down so I don'tforget How to edit your speaking
videos. I want to make sure thateverybody watches that because
(12:11):
it's so simple. I have watched alot, especially in the studio,
I've watched a lot of newmembers come in, and I'm looking
at their videos, and I'm like,oh my god, I'm counting. One,
two, three, before the personeven starts talking. That is
like, you've lost your audiencealready if you're staring into
screen and not talking in thefirst three seconds of your
video.
Goodbye. I would scroll. Boom.So editing, editing, editing.
(12:33):
Okay?
Choppy editing is distractingediting, not great, but you can
edit concisely and and make somejump cuts and get yourself into
a better a more energized endresult in your video. Making
sure that all of your audiomatches is helpful. If you have,
like if you're far away from themicrophone for some shots and
close-up to the microphone backand forth, that's gonna be
(12:56):
annoying, and your viewer isgonna scroll. So things that are
just editing tips that we'reteaching in the studio, those
are the things that you actuallywant to make sure that you're
doing on your videos. Bringingpositive energy sounds cliche,
but nobody wants to be around aDebbie Downer.
It might go viral for a minute,but I guarantee it gets old.
(13:17):
Like, yawn, you're out. Theworst thing oh my god. I hate
this too. And I have a lot ofcreators that I've been
following that have bigfollowings that do this.
They're the they're the, oneswho are most guilty of doing it,
is big creators whose views arelow. Because there's one guy. I
think I've talked about himbefore. Not gonna say who. But
he comes on, and he's like, oh,man.
(13:39):
I don't know why I'm making thisvideo because only, like, 200
people are gonna see it. And,like, he's such a downer. Oh my
god. I'm like, damn, dude. Iscroll the minute I see it.
Oh, our views are really go areyour views low? I mean, you
know, I guess I shouldn't evenbother making a video. I mean,
dude, goodbye. I don't wannalisten to the moaning and the
groaning. I don't need it.
(14:01):
You know? Bring me some goodvibes. I want the good juju.
That's what I'm watching. I wantfun, maybe puppies at this
point, dog owners.
I want good vibes, people thatare spreading good energy, doing
funny things, saying funnythings, we do not care club,
hilarious, whatever it is. Bringme funny. Bring me happy. Bring
me good energy. And then I'msticking with the video.
(14:25):
I am not gonna listen to someonebitch about moan about views.
I'm just not. Views, engagement,wah wah wah. I don't even like
to listen to people that arelike, if you're trying to get
more views on your video, listento this video. I might you know
what I wanna say?
I'm not even gonna do the handgesture. I'm not even gonna say
it, but you can imagine what I'mthinking. Goodbye. I'm not
(14:45):
listening to that because thisperson's lying, and they only
want you to watch their videoand do all the things which are
only gonna help their video, notyour video. So poo poo.
Don't listen to that stuff.Alright. And then also with
positive energy, the same goesfor commenting. And a lot of
times, I will want to make asnarky comment back to someone
who makes one to me, or I see avideo and the person is doing
(15:05):
that. Like, that type of videowhere if you wanna go viral,
engage from the bottom up onthis video.
I so badly wanna say, oh,really? And who's that gonna
help? Just you. I you know, Ithen I just go, Helen, Helen,
you are part of the problem ifyou drop this comment on that
person's video. Bite your tongueand move on because I sometimes
(15:28):
it gets me so mad that thesecreators are are duping new new
creators on the app.
You know? They know what they'redoing, and I just it gets my
goat, and I feel like they'retaking advantage of people. But
I don't wanna be the one onthere going like, because of
course, that person will bethat'll be the one comment
somebody replies to when I looklike the big old bitch, you
know? Okay. So I'm not doing it.
(15:50):
But know that I think it. When Isee it, and I'm like, really?
Really? And you know what I do?Zip it and scroll on.
So if you can't say anythingnice, don't say anything at all.
Even me. I have to fight it.Alright. The last thing is to
dress in what makes you feelgood.
And this is really what's allculminating to because, as you
(16:11):
know, I am a part of the series,The Style Evolution, with my
stylist, Alicia Lincoln, andshe's got 12 experts total that
are gonna be featured from acelebrity photographer to a a
fashion designer, an awardwinning image consultant, a big
influencer. She might belistening right now. Girl, can't
(16:32):
wait to hear your interview. Sowe have experts that are gonna
share how you can change yourstyle and and join the style
evolution to build moreconfidence in how you put your
your fashion foot forward onyour videos. So the idea is to
think about dressing so that youfeel good because then you'll
feel better in your videos.
(16:53):
You'll perform better in yourvideos. When I'm out and about
in the city and I'm doing asubway video, I have already put
an outfit on that I feel that ifsomeone films me or if I decide
I want to randomly make a video,I look good to myself. Like, I'm
in an outfit that will make mefeel happy that I'm in a video
and not like, oh, I shouldn'tyou know, put those pants on
(17:14):
today. Like, I I think I'mexplaining it, but it's not that
you have to get dressed up. Youjust have to feel somewhat put
together in your videos.
So that's what the styleevolution is. It's a free online
series. Free. Free. Free.
Free. I keep saying free becauseI don't want people to think I'm
trying to sell you on this. Thisis like go and hear the experts.
Figure out how to make strongand first impressions. Figure
(17:35):
out how to ensure your imagesupports your professional
goals.
You're gonna learn all thethings, the small details that
change how people see you andhow you see yourself and how you
feel. And I am around thesepeople. I've one of them is a
friend of mine. One of them thestylist is someone I've worked
with, my colleague. I've workedwith for years.
There's, photographers that arewell, a colleague of I I know
(17:59):
them through someone else. Buteverybody in it is in the world
that I come from in productionwhere they are sharing their
expertise, so they're experts intheir field. And I love to
listen to other experts. I havelearned so much from listening
to experts. I listen to theexpert Gina Bianchini.
I think we say her name likethat. Gina Bianchini or
(18:21):
Bianchini. She is the founder ofthe Mighty Network where the
community is held, where it'shosted. And I am so intrigued by
her and how she has built thatcommunity, how she has created a
platform for communities.Brilliant woman.
I'll I listen to her podcast,and I listen to her master class
because I want to learn how tobe better at things. So when you
(18:44):
have this opportunity and youdon't have to pay for it, you
don't have to buy a master classright here, you have the style
evolution free. And Alicia isleading it. And I trust her
because she is a friend, and sheis really, really good at what
she does. And she was on lastweek's podcast.
So if you missed that one, goback and listen to last week and
sign up. The link is in thenewsletter. The link is in the
(19:05):
show notes, and come and see.Not only did I do a interview
that is one of the 12interviews, but I'm also going
to be on her Facebook group livenext week. So that's gonna be
fun.
She knows I love to go live. Soshe's like, will you go? And I
said, of course, I will I willgo live. Like, you don't even
have to ask me that one twice.So good times ahead.
Come and join us. Don't delay.You can always watch the things
(19:28):
on the replay if you can't watchthem in the moment live, or
maybe you'll be able to attendthe Facebook Live. It's in the
middle of the day at lunchtimeon the East Coast here. Alright.
So give it a try. And also, as Isaid, every bit of it is
recorded. And if you sign up,you have access for a period of
time. So it's not gonna be openaccess forever. So when you sign
up, you get I think I forget.
(19:49):
I think it's two weeks to listento all the interviews, something
like that. Okay? That's it forthis week. Have a fabulous
weekend. I am going to be in theCatskills, seeing the fall
leaves, embracing nature.
I'm an I'm I love the fall. Ilove the changing seasons. Today
was so crispy and beautiful out,and just walking around when the
(20:11):
temperature is in the sixties isjust the best thing. The best
thing. Sixties, maybe lowseventies.
Not eighties. Not humid. No. Ilike it nice, cool, crispy.
Fall.
Yay. So I'll be in the Catskillsenjoying the fall. Hope you're
having a great weekend yourself.Enjoy whatever you do, and I
(20:32):
will see you next week.
Welcome back to The Social Media Strategy. Thank you
(00:02):
so much for being with me yetagain. If you are a loyal
listener and you're here with meevery week, I am so grateful.
And I love thinking about youlistening and thinking of the
things I want to share with youweek to week. And I'm gonna
start off, of course, with theunsponsored by segment.
I'm keeping it in the fashionzone because some of what I'm
gonna talk about today is stillloosely related to fashion.
(00:26):
Fashion in a Jersey accent. Ilike to swing into it once in a
while. But I'm going with abrand who which I now learned
how to pronounce today becauseJulie and I went shopping
together. And as we were walkingin the store, she pronounced it.
And I said, there's no I in thebeginning of it, so I wonder why
it's why it's pronounced Viori.It must be wrong because it's v
(00:46):
u o r I, and there's no I in thebeginning. So why are we saying
Viori? So we decided that wewere gonna find out when we went
in the store. So we asked one ofthe sales associates, and they
said, Yes, it is Vee Ori.
So it's the letter V pronouncedand then U O R I. Vee Ori. So we
were saying it right all along,which is great. And the reason
(01:07):
I'm mentioning this brand isthat I typically don't buy pants
from these types of storesbecause of one, because of my
body shape, I don't think it itworks with a lot of these
sweatpancy type pants, so Iavoid them usually, especially
if they go in at the ankles. SoI'm not a fan of that type of
(01:28):
sweatpant.
And, typically, the athleticpants are also are tapered at
the bottom, so they're they'regiving more of a box of a I
don't know. I I have a pearshaped body, which doesn't work
well for when you're wearingskinny jeans and you're
whatever. The shape isn't it'snot flattering. I'll just leave
it at that. And I've learnedthat about myself.
I have to accept that aboutmyself. It is what it is. But I
(01:49):
also try still to find things inthe stores that I like. So I
like their sweatshirts. I weartheir thin jackets.
They're, thin the the thinner, Iguess, would like hoodies. But
they're the zip up hoodies, butthey're thinner, and I like
those. So love a lot of theirtops, but I've never really
delved into the pants. Buttoday, Julie and I went in, and
(02:11):
I said, oh, the pants. They'renot short, like sometimes
they're too cropped.
They're not tapered. Sometimesthey're too thin at the ankle.
They are more I don't even know.Like, they're like a nice dress
pant almost, but they're infabric that I'm having it right
here. Of course, I'm bringingshow and tell.
But they're in a fabric that isgentle but also can be dressed
(02:35):
up. So lo and behold, I gotmyself what I normally would not
get at a store like this. Andthe reason I'm telling you is if
you are if you have that typetype of feeling about pants from
these athletic wear places,Right now, Viuri has departed
into an area where I think youmight not know that they have
what you might need. So here'sI'm gonna show them to you.
(02:57):
They're they're pants that are Idon't always get pleats either,
by the way.
I avoid pleats, not a pleatedgirl, but it has one tiny little
pleat in the front. It haspockets. And when it goes down
hold on. I'm gonna hold them up.They don't taper way out like
giant bell bottoms.
They're not too boxy, butthey're somewhat straight, but
they're still wider legged,which is fashionable right now.
(03:17):
So you wanna go with a littlebit of a wider leg right now
unless that style just doesn'tlook good on you. But it is
every time I wear the widerlegged, Halara jeans, I get
asked, where are those jeansfrom? Women stop me on the
street. So I recommend go checkout Fiori right now and see the
pants selection, and they havethis same pair in a high rise
(03:38):
and a lower rise.
And you know I've talked aboutmy low rise my high rise
problems. So they have the onesin the lower rise, and that's
what I was able to get. They'renice at the bottom, so they can
almost be worn kinda dressy alittle. I am so excited. And
aside from that, I went for apair of sweatpants because,
also, their sweatpants are thinand wider legged, and they don't
(04:00):
have the ankle sucking at thebottom again.
So yay to everything for today.I freaking nailed it at the
store. I have two pair of cozypants to take with me that are
nice and dressy and a littlemore casual. Yay for travel
clothes. Yippee.
So I'm happy. I'd scored big,and I want you to know that if
(04:23):
you usually avoid those storesfor pants, you might find
something right now because theyare in a different style. They
have brought in a seat morestyles that are slightly
different from what theynormally carry. So go check it
out. Lorraine, if you'relistening, I know that you are
also a Viori customer because Ithink you one time you commented
(04:44):
on one of my sweatshirts, yousaid I have the same one.
So, yeah, Viori. Go now. Theyhave a whole different style of
pants that they've never hadbefore, at least as far as I
have seen. Yay to that. Alright,now let's get into the topic for
today, which is how to make agood first impression on social
media.
And I really first startedthinking about this because I
(05:07):
have a viral video right now.I've talked about this before.
It's at 5,000,000 plus viewsright now, 5,600,000 I think. I
have monetized that. It's over$600 right now that I've made on
that one video.
To me, that's not a lot forhaving almost 6,000,000 views,
but hey, you know, it's $600 Ididn't have if I didn't post the
video. So there you have it. ButI have this very viral video.
(05:32):
Why was I talking about that?Oh, because so many people in
the comments are like, wherehave you been my whole TikTok
life?
And I'm thinking, right here.Like, right here. And somehow, I
think I've gotten like 20,000new followers from this video,
and they're all like, oh my god.I'm so glad I found you. So I
(05:54):
have made a first impression ona whole slew of new people five
years later in my social mediajourney.
So I wanna make sure that I'mbeing clear that if you are
already have been on socialmedia for one year, two year, or
one month, or one week, orwhatever, and you think, I blew
it. I can't make a firstimpression anymore. I've already
(06:14):
put myself out there. I'm hereto tell you, think again. You
can make a first impression withevery freaking video you put out
there.
It's crazy if you really thinkabout it. Because sometimes I
look at Rita's comments, I'mlike, how have I not been in
this person's feed if they'retrying to find out how to do how
to learn this or how to do that?Why is the algorithm keeping me
(06:36):
from people that could use my myknowledge? And I don't know the
answer to that. I don't know theanswer.
So what I learned from it isthat I can always make a first
impression. So even even if Isay, oh my gosh, just think
about how I started on socialmedia and baking and dancing in
my kitchen a lot of times inholiday goofy pajamas or
(06:57):
whatever. And I think, woah.That was so dumb. I'm I'm a
fool.
I made a fool out of myself.Okay. I could think the same
thing now. This morning, I waswith Julie. I was on the subway,
and I said, oh, I'm gonna makeone of those tube girl videos
where you, like, swing the phoneand do the whole thing in the
point five lens.
And I I'm out there, and I'mlike, someone is gonna see that
video, and that's gonna be theirfirst impression of me.
(07:19):
Someone's gonna see a tutorial,and that's gonna be their first
impression. Someone else isgoing to see me dancing on the
street with a stranger, andthat's going to be their first
impression. So every video is anopportunity to make a first
impression. Wrap your headaround that for a second,
because it's kind of insane.
Okay? So now let's talk aboutwhat that means. That people
(07:41):
notice details, even if youdon't want them to. And first I
thought, wow, this is awful whenI first put myself on social
media. I'm like, people aregonna probably make comments
that I should go get Botoxinjections or, you know, the
things that I'm by.
I don't even want to call themout. The things, if you're
watching. But anyway, that'sjust reality. Like, you think
(08:05):
that people are gonna noticethose things. And in fact,
they'll probably noticesomething like what the flowers
are that are sitting next to meor that my when I'm doing a
tutorial that my screen is dustyon my phone.
They're not even gonna think ofthe things you're thinking
about. They're gonna noticeother details. So I'm saying to
you people notice details, butthat doesn't mean they're gonna
pick apart your face. So ifyou're stressing about your
(08:29):
appearance and how somebody'sgonna judge you, it's usually
not even the things that you'reyou're personally worried about.
It's usually somethingcompletely else.
So let's talk about the detailsbesides. Okay. So it's tiny the
tiny details they might noticehappens right in the beginning.
So it's usually the first five Ilike to say three seconds, but
let's give ourselves a couplemore seconds, you know, five,
(08:51):
seven, ten seconds where you'regonna make an impression on
someone. That's gonna be yourposture, your tone, your
expression, your energy.
I always get told, I love yourenergy. So people are seeing
your energies coming through thescreen. Yay. So you always have
an opportunity to share thatenergy and make a good first
impression. So I'm gonna talkabout five ways to leave a good
(09:13):
impression first, and I put itin the newsletter.
And so if you've read it, youkind of know what they are, but
I'm gonna elaborate on themhere. The first one is to be
authentic. And that seems soeasy for someone like me who can
pick up my phone and just dowhat I do here, just like as if
I was talking to you in the roomand you walked into a meeting,
it would be exactly the same asyou're getting right here. I'm
not doing my performance self,and then I someone else walks in
(09:36):
and I'm doing another character.This is me.
Hello. Hello for the person whowalks in the room. Same. A lot
of people have trouble withthat. The minute they put the
camera up, they're acting.
They feel like they're someoneelse. They're reading. They feel
they have to present in a way.It is so helpful if you can find
a way by recording enough thatyou do become yourself in your
(09:59):
videos. That is the first one,but it's the hardest one, truly.
Because from there, I'm gonnatell you they they get easier.
But the first one is thehardest, and it's you've gotta
find your little way of workingaround it, whether it's, as I've
told people in my studio, if youfeel comfortable doing Zoom
meetings, practice doing Zoommeetings, and edit them and put
(10:20):
them on social media. Startgetting yourself your real self
on your social media. If you'rehappy if you're more comfortable
doing lives, take your live,download it, and put a clip on
social media. Start getting topeople to see who you are, where
you are at your mostcomfortable.
This is important because oncethose videos are on your page
(10:44):
and people are commenting onthem and they're seeing the real
you, you will then be able torecord videos like that because
you're gonna get used to seeingyourself on your videos when
you're scrolling on your pageand answering the comments.
You're gonna go, oh, they see, Iwas just myself there, and they
all like that. So okay. That'smy little tip on that. If
there's something where you arecomfortable, use that footage in
(11:06):
as your videos at first so thatyou can start to get a sense of
who you should be on your socialmedia, how to get your real self
out there.
The other thing is that, I hateto say it, but it's my other
favorite thing, is editing.Right? Good editing. You can
record a shit ton of footage,and it can be if you watch it
through, boring as hell, tenminutes of you yada yada yada on
(11:29):
and on. If you just take theclips and cut out the in between
stuff, bam, bam, bam.
Your energy is gonna be therefor people to see. Even if you
are stressed recording it andyou cut out those bits in the
middle, you're gonna sound good.You're gonna sound, I guess, put
(11:50):
together, and you're going toit's going to make your videos
better. So I did recently post avideo, how to edit your speaking
videos, and if you have notwatched that tutorial, that is
important. I'm going to link itin the newsletter.
Let me write it down so I don'tforget How to edit your speaking
videos. I want to make sure thateverybody watches that because
(12:11):
it's so simple. I have watched alot, especially in the studio,
I've watched a lot of newmembers come in, and I'm looking
at their videos, and I'm like,oh my god, I'm counting. One,
two, three, before the personeven starts talking. That is
like, you've lost your audiencealready if you're staring into
screen and not talking in thefirst three seconds of your
video.
Goodbye. I would scroll. Boom.So editing, editing, editing.
(12:33):
Okay?
Choppy editing is distractingediting, not great, but you can
edit concisely and and make somejump cuts and get yourself into
a better a more energized endresult in your video. Making
sure that all of your audiomatches is helpful. If you have,
like if you're far away from themicrophone for some shots and
close-up to the microphone backand forth, that's gonna be
(12:56):
annoying, and your viewer isgonna scroll. So things that are
just editing tips that we'reteaching in the studio, those
are the things that you actuallywant to make sure that you're
doing on your videos. Bringingpositive energy sounds cliche,
but nobody wants to be around aDebbie Downer.
It might go viral for a minute,but I guarantee it gets old.
(13:17):
Like, yawn, you're out. Theworst thing oh my god. I hate
this too. And I have a lot ofcreators that I've been
following that have bigfollowings that do this.
They're the they're the, oneswho are most guilty of doing it,
is big creators whose views arelow. Because there's one guy. I
think I've talked about himbefore. Not gonna say who. But
he comes on, and he's like, oh,man.
(13:39):
I don't know why I'm making thisvideo because only, like, 200
people are gonna see it. And,like, he's such a downer. Oh my
god. I'm like, damn, dude. Iscroll the minute I see it.
Oh, our views are really go areyour views low? I mean, you
know, I guess I shouldn't evenbother making a video. I mean,
dude, goodbye. I don't wannalisten to the moaning and the
groaning. I don't need it.
(14:01):
You know? Bring me some goodvibes. I want the good juju.
That's what I'm watching. I wantfun, maybe puppies at this
point, dog owners.
I want good vibes, people thatare spreading good energy, doing
funny things, saying funnythings, we do not care club,
hilarious, whatever it is. Bringme funny. Bring me happy. Bring
me good energy. And then I'msticking with the video.
(14:25):
I am not gonna listen to someonebitch about moan about views.
I'm just not. Views, engagement,wah wah wah. I don't even like
to listen to people that arelike, if you're trying to get
more views on your video, listento this video. I might you know
what I wanna say?
I'm not even gonna do the handgesture. I'm not even gonna say
it, but you can imagine what I'mthinking. Goodbye. I'm not
(14:45):
listening to that because thisperson's lying, and they only
want you to watch their videoand do all the things which are
only gonna help their video, notyour video. So poo poo.
Don't listen to that stuff.Alright. And then also with
positive energy, the same goesfor commenting. And a lot of
times, I will want to make asnarky comment back to someone
who makes one to me, or I see avideo and the person is doing
(15:05):
that. Like, that type of videowhere if you wanna go viral,
engage from the bottom up onthis video.
I so badly wanna say, oh,really? And who's that gonna
help? Just you. I you know, Ithen I just go, Helen, Helen,
you are part of the problem ifyou drop this comment on that
person's video. Bite your tongueand move on because I sometimes
(15:28):
it gets me so mad that thesecreators are are duping new new
creators on the app.
You know? They know what they'redoing, and I just it gets my
goat, and I feel like they'retaking advantage of people. But
I don't wanna be the one onthere going like, because of
course, that person will bethat'll be the one comment
somebody replies to when I looklike the big old bitch, you
know? Okay. So I'm not doing it.
(15:50):
But know that I think it. When Isee it, and I'm like, really?
Really? And you know what I do?Zip it and scroll on.
So if you can't say anythingnice, don't say anything at all.
Even me. I have to fight it.Alright. The last thing is to
dress in what makes you feelgood.
And this is really what's allculminating to because, as you
(16:11):
know, I am a part of the series,The Style Evolution, with my
stylist, Alicia Lincoln, andshe's got 12 experts total that
are gonna be featured from acelebrity photographer to a a
fashion designer, an awardwinning image consultant, a big
influencer. She might belistening right now. Girl, can't
(16:32):
wait to hear your interview. Sowe have experts that are gonna
share how you can change yourstyle and and join the style
evolution to build moreconfidence in how you put your
your fashion foot forward onyour videos. So the idea is to
think about dressing so that youfeel good because then you'll
feel better in your videos.
(16:53):
You'll perform better in yourvideos. When I'm out and about
in the city and I'm doing asubway video, I have already put
an outfit on that I feel that ifsomeone films me or if I decide
I want to randomly make a video,I look good to myself. Like, I'm
in an outfit that will make mefeel happy that I'm in a video
and not like, oh, I shouldn'tyou know, put those pants on
(17:14):
today. Like, I I think I'mexplaining it, but it's not that
you have to get dressed up. Youjust have to feel somewhat put
together in your videos.
So that's what the styleevolution is. It's a free online
series. Free. Free. Free.
Free. I keep saying free becauseI don't want people to think I'm
trying to sell you on this. Thisis like go and hear the experts.
Figure out how to make strongand first impressions. Figure
(17:35):
out how to ensure your imagesupports your professional
goals.
You're gonna learn all thethings, the small details that
change how people see you andhow you see yourself and how you
feel. And I am around thesepeople. I've one of them is a
friend of mine. One of them thestylist is someone I've worked
with, my colleague. I've workedwith for years.
There's, photographers that arewell, a colleague of I I know
(17:59):
them through someone else. Buteverybody in it is in the world
that I come from in productionwhere they are sharing their
expertise, so they're experts intheir field. And I love to
listen to other experts. I havelearned so much from listening
to experts. I listen to theexpert Gina Bianchini.
I think we say her name likethat. Gina Bianchini or
(18:21):
Bianchini. She is the founder ofthe Mighty Network where the
community is held, where it'shosted. And I am so intrigued by
her and how she has built thatcommunity, how she has created a
platform for communities.Brilliant woman.
I'll I listen to her podcast,and I listen to her master class
because I want to learn how tobe better at things. So when you
(18:44):
have this opportunity and youdon't have to pay for it, you
don't have to buy a master classright here, you have the style
evolution free. And Alicia isleading it. And I trust her
because she is a friend, and sheis really, really good at what
she does. And she was on lastweek's podcast.
So if you missed that one, goback and listen to last week and
sign up. The link is in thenewsletter. The link is in the
(19:05):
show notes, and come and see.Not only did I do a interview
that is one of the 12interviews, but I'm also going
to be on her Facebook group livenext week. So that's gonna be
fun.
She knows I love to go live. Soshe's like, will you go? And I
said, of course, I will I willgo live. Like, you don't even
have to ask me that one twice.So good times ahead.
Come and join us. Don't delay.You can always watch the things
(19:28):
on the replay if you can't watchthem in the moment live, or
maybe you'll be able to attendthe Facebook Live. It's in the
middle of the day at lunchtimeon the East Coast here. Alright.
So give it a try. And also, as Isaid, every bit of it is
recorded. And if you sign up,you have access for a period of
time. So it's not gonna be openaccess forever. So when you sign
up, you get I think I forget.
(19:49):
I think it's two weeks to listento all the interviews, something
like that. Okay? That's it forthis week. Have a fabulous
weekend. I am going to be in theCatskills, seeing the fall
leaves, embracing nature.
I'm an I'm I love the fall. Ilove the changing seasons. Today
was so crispy and beautiful out,and just walking around when the
(20:11):
temperature is in the sixties isjust the best thing. The best
thing. Sixties, maybe lowseventies.
Not eighties. Not humid. No. Ilike it nice, cool, crispy.
Fall.
Yay. So I'll be in the Catskillsenjoying the fall. Hope you're
having a great weekend yourself.Enjoy whatever you do, and I
(20:32):
will see you next week.
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