The Socialize Strategy - The Vlog Evolution

The Vlog Evolution

The “Unsponsored By” segment kicks off the episode with two daily must-haves:

o   Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes)

o   Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!)

🎥 Main Topic: Why You Need to Start Vlogging

·       Vlogging creates connection. It gives your audience a behind-the-scenes peek into your life or creative process.

·       You don’t have to love traditional vlogging (e.g., voiceover style) – there are many ways to vlog:

o   On-camera storytelling

o   Voiceover with visuals

o   Music + text overlays

o   “Come with me” style day-in-the-life

o   Trendy formats like timestamp vlogs, narrator voice, or POV

📊 Social Media Algorithm Nuggets:

·       Top 2 performance metrics:

1.     Shares – When your video gets forwarded, it supercharges its reach.

2.     Saves – More powerful than likes or comments.

·       If people relate to it, they’re more likely to share it.

o   Example: Trader Joe’s parking lot spoof = highly shareable because it’s universally relatable.

🧠 Studio Challenge: Vlogging Month

·       This month’s Muthership Studio Challenge: Vlogging (in all its forms).

·       Weekly lessons include:

o   How to structure a voiceover vlog

o   On-camera & music-only styles

o   Comparing which version performs better

·       Each member can:

o   Watch lessons at their own pace

o   Share their videos, get feedback, and keep improving

o   Repeat challenges in new ways to build skills and momentum

💡 Key Takeaways:

·       Vlogging isn’t just one thing anymore. It’s evolved – so should your content.

·       Don’t overthink the format. Just start showing real moments.

·       Repetition leads to confidence and improvement – practice truly makes progress.

·       The studio is now The Muthership Creator Studio – revamped and rebranded for content creators who want to grow consistently and creatively.

✨ Final Note:

·       If you haven’t joined the Muthership Studio or tried the searchable preview, now’s the time.

https://socialize-studio.mn.co

 

Episode Transcript

Helen (00:00):
Welcome to the Socialize Strategy. Happy Friday. Here we
are together again. I know thata few of you listen in the
shower, so I hope you'reenjoying your shower. I hope
it's very relaxing and the wateris a perfect temperature.
I'm just gonna kick off withthat. Because a lot of times, my
students, my studio people,they'll say that they listen to

(00:20):
my podcast in the shower. Itmakes me laugh. And then it
makes me wonder how can you hearthat well. I think they have
those, shower speakers.
I might have to get myself oneof those and try that out. But
anyway, I am here with the firstkickoff of the unsponsored by
segment, and then we'll get intothe topic for today. I brought
to you today something that Ilove because it's something I
use every day, and it's abeverage I drink every day. So

(00:44):
we're gonna like talk about mytea. Ba ba ba ba.
I love me some good teas and Iam not a coffee drinker. I never
have been. I don't like thetaste of it. I don't like the
bitter the bitterness. I'vetried coffee multiple times, but
I just it just doesn't work forme.
I'm a tea I'm a teetotaler. AndI love my Harney and Sons hot
cinnamon spice. I've even talkedabout this when I was alive one

(01:07):
night. I had people trying toguess what flavor tea I was
drinking, but this is my nicheone. And I get on a roll and
I'll drink this a lot of timesin the afternoon, and then I
then I get a little sick of itand I take a break for periods
of time.
And then I then when I come backto it, I am back hardcore, and I
am in my cinnamon tea phaseright now. So I'm bringing to
you Harney and Son's HotCinnamon Spice, my favorite tea.

(01:30):
It is just there's somethingabout it. It doesn't need sugar.
I love anything cinnamon, soit's got my vote admitted it
says cinnamon on it, but I don'tlike cinnamon apple.
I like cinnamon spice. It's morelike a chai vibes. Alright.
That's my tea that's my teabrand. Love it.
The other thing that goes withmy tea brand that I use every
single day, so it's worth havinga nice one because I touch this

(01:52):
every single day and it's myFellow. Everything about it.
Look at the handle, thedifferent colors come I have a
white one with wood at the beachand this is the black one for
the city. I love everythingabout it. I like that I can dial
up exactly how hot I want mytea.
It boils faster than how couldwater boil faster in a Fellow

(02:12):
than anything else? But I'mtelling you, water boils faster
with a Fellow. And I also likethat you don't have to take the
lid off every time because thelid's nice and tight, so you
don't have to take it off tofill it. You can just put it
right under the water and fillit right here. A lot of people
just like yanking the lid offall the time and then it gets
looser and looser, but you canjust fill it without even
opening So there you have it.
My two things that I do everyday, my tea and my fellow. Now

(02:38):
let's get into the topic fortoday, which is why you should
incorporate vlogging into yourcontent. And I'm gonna start
with the obvious reason, it's away to connect with your
audience, for them to have aninside look at your day, your
life, your your getting ready,your work, your behind the
scenes, whatever. And eventhough I say, oh my gosh, I kind

(03:00):
of hate vlogging, I don't hatevlogging. I just don't like the
style of vlogging that isputting videos and then putting
a voice over.
I have never been that style ofcreator where I tell a story in
voice over. No. For me, it's oncamera, I'm talking, I'm
showing, and when I'm showing,it's music, and I like different

(03:22):
styles of vlogging. So I thinkthis is important to understand
because people will say theydon't like a a genre, but it's
not necessarily the entiregenre. It's just the way they
think of the genre, that it'sthe way it's presented.
So I wanna really dig in alittle bit to, well, the
different types of vlogging andwhat I'm doing in the studio is

(03:44):
teaching lessons for thesestyles. And so my studio people
are gonna get a lesson about howto make voice over vlogs, how to
do on camera vlogs, how to maketrendy vlogs that are trending
right now, the different styles,how to do those narrator vlogs,
all of those things. We're gonnacover that in-depth, and I think
that the reason I wanna talkabout it as a topic here,

(04:07):
because it's such an importantpart of how to create connection
with your audience. So it's away to let people know you more.
If you do certain types ofvideos, if you have if you do
animal content, if you do,makeup content, if you any kind
of product content or whatever.

(04:27):
If you're able to get out ofyour product space and do more
authentic, real, day in thelife, behind the scenes, let me
take you through this, come withme to see. You will have people
more interested in watching yourvideos. I was talking about this

(04:49):
today with some clients in myedit room because I was editing
for the past three days with theBlistex clients, I was telling
them specifically about themetrics and how the algorithms
work where if you save a videoof someone's, it's more valuable
than a like and a comment. It isabsolutely more valuable and it
will get you more likely to havea viral video if people are

(05:10):
relating to something thatthey're seeing in your video and
sending it to a friend. Becauseshe was telling me about a
video, she was describing it, Isaid, oh, send it to me.
And right away, that metric,that's how we got on the topic,
the metric will help thatcreator. And that's such an
important part of of having moreviews. People like, I don't know
why I don't have views in mycontent. Maybe your content

(05:31):
isn't interesting enough forsomeone to want to send it or
share it with someone else. Andthe highest metric for any type
of social media algorithm iswhen you are sending it to
someone else.
And then the second highest thesecond one, that's the highest,
and the one next is saving itfor yourself for later. So
sending and saving. Highestmetrics guaranteed. I have the

(05:51):
receipts. I have the analyticsto prove it.
If I have a video that has 50comments and 50 saves, it does
okay. If I have a comment avideo with 50 comments and 200
saves, that will do better. Nomatter what, more saves. So
wait. Even more literally, if Ihad 50 comments and a 100 saves
versus 100 comments and 50saves, the one with the more

(06:15):
saves does better in thealgorithm than the one with more
comments.
It is a fact. I am not speakingout my. I'm telling you the
truth because I have thereceipts in my phone of what the
metrics are when I see when Isee a video getting saved,
saved, saved. I know that one'sgonna do better than the ones
that are not getting saved, andthey're not getting forwarded

(06:36):
and sent. It's a fact.
So the way to get people to berelating to your content is
doing something relatable inyour content that makes them
wanna send it to someone else.And an example would be, what
was her what was she telling me?I'm trying to think of what the
video she was talking about. Oh,yes. Yes.

(06:57):
She was talking about this is sofunny, actually. It was really
good. She was talking about howsomebody did a spoof about the
Trader Joe's parking lot, andthey did, like, what were the
designers thinking when theywere in the room designing the
Trader Joe's parking lot? Andthey and they were doing this
whole spoof of, like, I thinkwe'll put a tree over here so it
makes it harder for people toget in and out of the eggs and
in and out of the entrance. Ithink we should like line up the

(07:19):
spaces so there's only one wayto get through there.
That way there's always blockingsomebody blocking the lane. And
it was she was she thought itwas so funny, and I told her
right then and there, I go, thereason why that video was
probably seen by so many peopleis that anybody who goes to
Trader Joe's in their parkinglot is experiencing this will
send it to a friend who alsogoes to Trader Joe's and

(07:39):
experiences it. So it becomeslike the relatable thing gets
shared. So, I mean, that's not avlog, but my point is what makes
something more shareable issomething that's more relatable.
So if you're doing something inyour vlog, in your day, and you
go somewhere and somebody'slike, oh my god, I go there all
the time, that will be morelikely to be shared.

(08:01):
When you bring people with you,when you do things that
potentially other people aredoing and they're and you're
making your life you're makingyour video about it because
you're sharing your life, you'remore likely to get more people
interested because you'reopening up that door. So that's
why vlogging is important.That's a long way to say that's
why vlogging is important. Now,what I'm gonna do in the studio

(08:23):
this month, and I alreadystarted with week one, we had a
we had launch of the challenge,and we're gonna do monthly
challenges now. So each month,we're gonna hone in on a topic,
and we're gonna have fourlessons well, three lessons plus
a review of all the videos.
So we're gonna be really workingon a topic. That way, each week,
each month, you're progressingmore instead of one little

(08:45):
challenge and you do that andthen you forget about it in a
week. And then you forget, oh,how did I do that split screen?
Or how did I do that? How did Ido that vlog?
I don't remember. Now you'regonna have a month spent on it
We're gonna be practicing itmore, so you're gonna learn each
thing way more. It's gonna lockin. It's gonna lock in, so it's
gonna clock in. Okay?

(09:06):
It's gonna make you better atit. And the more you do
something, the better at ityou're gonna get. This is a
fact. Repetitive equals practiceequals you get better. This is
just a fact of life.
Okay? So what's gonna happen ifyou wanna join us, is every week
you're gonna get this dedicatedlesson about this monthly
challenge, which is vlogging.Then you view the lesson view

(09:28):
the lesson at your own pace. Youcan post, your version of it,
ask for comments, ask forfeedback, see how to get better,
post another one. I find thatposting the same thing multiple
times in a different way getsmakes you better and better at
it.
So I did a one challenge threetimes in a row, three different
ways, three different places,and they all did well because it
happened to be trending. So youcan do things again and again.

(09:50):
You don't have to do it onlyonce. But then you're gonna
receive more, like, deep divesinto the topic instead of just a
quick lesson that's, like, on myTikTok page or on my Instagram
page where you're getting onelesson and it's in and it's out,
and then you're on to the nextthing. So we're really gonna
focus on progress progressingtogether and learning from each

(10:12):
other.
And I just taught a lesson aboutdoing a voice over vlog, and I
made my own voice over vlog,which I'm gonna post. And we're
gonna see if the voice overversion did better than the
music only version of the sameexact video. So I'm using the
same visuals, and I'm changinginstead of the music and music
and titles, I'm putting my voiceon there talking about

(10:32):
something. But I'm not gonnagive you too much more info here
because it's like veryelaborately explained in the
lesson where I explain how tothink about the the scripts and
what you should write, what youshould what you should say, how
you should do it, how you recordit, and all those things. So
that's where the lessons come inif you wanna join us.
But I will tell you thatoverarching topic is that

(10:53):
vlogging has evolved, and it hasevolved from being just get
ready with me where someone putsa headband on and blah blah
blah. It's evolved from that,and it's evolved from Jonathan
doing does vlogs all the timewith his GoPro. My son,
Jonathan. Funny. He has thisGoPro and he would turn it to he
had it on a little, like ahandheld tripod, and he would
turn it towards himself and talkand turn it away to what and

(11:14):
walk through like an amusementpark and then turn it back and
say, now we're gonna go on thisride and turn it back.
And he loves to vlog. He's likean old school YouTube vlogger.
So that's that's like old schoolvlogging. So and we're covering
all these things. But his was sofunny because we could hear in
the video, he wouldn't edit outthe squeak.
So every time he turned, theGoPro would go, eep, eep. Oh my
god. We family, laughter. Itkilled us every single time we

(11:39):
were cracking up. We could hearhis little squeak because he
doesn't really like to edit outthings.
So he just like strings all hisshots together. He doesn't cut
anything out. Anyway, that wasreally funny. The point is
that's another style ofvlogging. Vlogging has evolved
to a point where there was thatnarrator trend where the person
was off camera and the voice ofthe voice of like the British

(12:01):
narrator or the Santa Claus wasnarrator was off screen
narrating and and telling astory and the person was
answering questions.
Different style of vlogging. Wehave the Amavipi vlog where the
person is holding the phone,whipping it up and whipping it
down, and then stringing thosetogether with titles that say
8AM, AM, 9AM, 10AM. So there wasthere's so many different

(12:24):
styles. There's always somethingnew. And the but the overarching
thing is what is a vlog?
It's a video blog that takes aperson, a viewer through an
event, a scenario, a day, avacation, and it is an important
part of content creating. So weare diving in, and we're going

(12:47):
big. And that's what I have tosay about it. So join us in the
studio. And if you have notalready signed up for the studio
preview, that's where you canget all the tutorials, and you
could search by keyword and theTikTok course.
If you haven't done that, goahead and do it. And, we
revamped the studio. It's bigit's a big week. It is now the
mothership con the mothershipcreator studio, and it's for

(13:08):
content creators who want tolevel up. We are doing a little
rebranding.
We're having a lot of fun withthat. Julie's so good at the
rebranding. And she's and it'sjust for me, it feels more
personal, and it feels moreright for what I'm doing. It's
like come to the mothership. I'mgonna help you.
Alright. See you next week.