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September 16, 2025 35 mins

The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways

  • Retail should be viewed as an extension of service.
  • Clients appreciate personalized product recommendations.
  • Overwhelming clients with choices can hinder sales.
  • Training staff on product knowledge is essential.
  • Tracking performance metrics helps identify areas for improvement.
  • Building relationships with clients enhances loyalty.
  • Simplifying product offerings can lead to better sales.
  • Subscription boxes can be an effective retail strategy.
  • Follow up with clients on product recommendations.
  • Creating a standard operating procedure for retailing is beneficial.


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Homework: Find a key product to focus on this month, and carve out 2 hours of CEO time on the schedule every month on a set day for doing numbers.

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