Keywords
spa business, holiday strategy, client retention, gift cards, community events, retail sales, marketing, client engagement, holiday planning, spa growth
Connect with Jamie and the community at thespa.coach
In this episode of the Spa Coach Podcast, Jamie discusses effective strategies for spa owners to maximize client retention and profits during the holiday season. She emphasizes the importance of planning ahead, engaging with the community, and utilizing gift cards and retail sales to enhance the client experience. Jamie also highlights the need for a positive mindset and proactive approaches to ensure a successful holiday season and set the stage for the new year.
Takeaways
Use the holidays to retain your best clients with purpose.
Plan your holiday strategy starting in October.
Create a sanctuary for clients during the chaotic holiday season.
Engage with your community through events to attract new clients.
Gift cards should be presented beautifully to entice usage.
Retail products should be marketed as solutions to client needs.
Utilize social media for promoting gift cards and retail sales.
Encourage rebooking during the holiday season for January.
Collaborate with local businesses for mutual support during the holidays.
Adopt a positive mindset to view the holiday season as an opportunity.
00:00 Embracing the Holiday Spirit
03:20 Strategizing for Holiday Success
10:08 Maximizing Gift Card Sales
13:56 Client Retention and New Year Planning
14:52 Wrapping Up the Holiday Strategy
16:33 Maximizing Holiday Client Retention
17:53 Building Community Connections
18:12 Event Planning for Success
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