The Business Trendsetter Podcast

The Business Trendsetter Podcast

Ready to create lasting and sustainable business growth? Join our weekly show with hosts Adam Hartung & Manny Teran of Spark Partners. Combined they have created over $3 Billion in customer value and leverage Adam’s deep domain expertise on Disruptive Innovation to teach business leaders how to transform their businesses. Do you want your business to be a market leader or a market laggard? Discover business trends and learn how to leverage them to create lasting business success and become a market disruptor. Join us today to evolve your thinking, create and execute better business growth strategies, and grow!

Episodes

June 22, 2022 33 min

Strategic Planning should be focused on the future.  Strategy should be built on forecasts based on trends.  And it has to be constantly  updated; not an annual or bi-annual event.  Because the world keeps changing and success requires we all keep updating our plans and making better decisions.

This podcast walks through how recent Federal Reserve actions are changing our forecasts to prepare for a likely recession.  Unanticipated e...

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Leaders are constantly faced with difficult decisions about investing for the future.  This Podcast reveals a sure-fire approach that can help you make these decisions faster, and better.  And even cover yourself when you make mistakes.

Tesla pioneered the EV market, and its leader Elon Musk has become legendary.  But recently he has been way off trend, and tarnished his reputation, by forcing employees back into the office, and div...

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If you don’t have robust future scenarios that you use to guide your decision making, then you’re letting inertia drive your planning. You’re letting your past push you into the future, even if it’s pushing you the wrong direction.  To succeed you have to create robust scenarios, and then make decisions that send you in the direction to take advantage of those scenarios.  And you should be updating those scenarios with current even...

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2022 has been terrible for equity holders.  The DJIA down 15%; S&P down 18%. After the longest bull run in stock history, the bears are taking over.  And no stocks have been hit harder than growth stocks.  Does that mean our mantra of “grow, grow, grow” was wrong – or is now out of date?  

This podcast explains why events unrelated to company performance are driving down growth company valuations. From demographics (aging people...

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Last week Netflix lost $50B of market cap in one day.  Since it's November peak the stock is down 50%.  These are huge investment losses, and is causing many people to say Netflix' good days are behind it.

This podcast explains why this way of thinking probably isn't so, and why Netflix is most likely very undervalued due to the recent sell-off. While net new subscribers is slowing, cancellations are down and revenues pe...

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For nearly 60 years there has been a universal trend toward greater international trade.  We called this trend Globalization.  This trend increased exports from America, and dramatically increased imports as American companies sourced from other countries.  Everything from manufacturing to assembly to computer coding to security tracking to customer service and much more was outsourced and off-shored during this increasing Globaliz...

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This podcast reviews the history of Twitter, and why it is in such a business predicament.  From start-up through 2013 Twitter delivered on its Value Proposition of connecting like minded people organically, and providing an ad platform for reaching potential customers and growing your business.  Under CEO Costolo Twitter had revenue growth and revenue/user growth that beat both Facebook and Amazon.  

But over the last 6 years a dis...

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CNN spent $300M-$500M and 2 years creating CNN+. Only to have new owners Discovery Network shut down the project 2 weeks after launch.  Smart to save money? Not hardly.  This podcast explains why in a market moving as fast as streaming entertainment killing a White Space project is really, really dumb.  Discovery leadership has decided it doesn’t need to learn anything, nor innovate. They already know all the answers about stre...

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April 20, 2022 59 min

GROWTH REQUIRES MOVING OUTSIDE YOUR COMFORT ZONE

Changing the way we do business can seem risky, but it is less risky than being late to market shifts. You need to find a way to align your business with emerging trends in order to grow your business and remain relevant. What's the problem? Comfort!! 

The Status Quo is Comfortable:
- We know how to do what we’ve always done
- We are good at doing what we’ve always done
- We like gett...

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We almost always define our Value Proposition too narrowly. Because we wear the blinders of our existing products/solutions and business model. We get so tied up in delivery we forget the real reason customers value us.  This causes us to miss abundant opportunities to grow.  

Do people buy antacids so they stop pain, or do they buy antacids so they can enjoy eating? Do people buy lawn fertilizer to grow grass, or to have a beautifu...

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If you don’t know why people buy your stuff, you have no chance at success.  You must know your customers’ needs – especially the unmet or under-met needs.  Then you give them solutions that meet those needs.  Success isn’t from just being “more, better, faster, cheaper” than the other guy.  Success comes from understanding needs, and offering the best solution to fill those needs – especially as needs change.

This podcast introduce...

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Big corporations get most product development wrong. They have a customer, and they just want to sell that customer a little bit more.  They keep trying to satiate an already known need with new variations. 

Entrepreneurs often get product development wrong, because they have a solution in need of a market.  An "answer" looking for a "question."  The entrepreneur has a product/business and they are looking for someon...

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Global trade has become the norm.  Ever since Nixon went to China we've been pushing supply chains global for lower cost.  Global supply chains are so prolific we don't even think about them any more.

No longer.  The long-term mega-trend of globalization is taking a severe turn in reverse.  Trust is broken, and all the indicators say there is a lot of risk in international supply chains.  But this is just the beginning of un...

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This podcast interviews Sunmeet Jolly, entrepreneur and founder of start-up company Grotu.  Grotu is using all the 2020-2030 Trend Drivers - mobility, asynchronous interactions, AI and the Gig Economy - in its start-up.  Listen to the decision-making process and how Grotu leadership is growing its MAU (monthly active users) and DAU (daily active users) to build a base for generating future revenues via advertising and subscriptions...

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Lots of thoughts abound for why Russia would invade Ukraine. But as business people we can understand that demographic shifts have started to impact national policy in not only the USA, but in Russia and China as well. It would be a big mistake for business people to ignore the importance of demographic trends and how they are pushing Russia and China toward expansionist activities.  These pressures are increasing, not decreasing, ...

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The founder of Squarespace is now worth ~$3B. He saw the long-term trend in media away from controlled, edited content and toward democratization. So he invested his small sums in podcasting, and now those small investments are measured in billions.  This long-term trend has continued, and now we all have access to enormous amounts of free content for entertainment and education.  Are you using this environment to grow your busines...

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Meta reported a .05% decline in Daily Active Users, and projected a 3-11% growth rate for 2022 last week.  And the company's value fell by over $200B.  Another record set by Facebook - lol.  But not a laugh for investors.

Was this market reaction justified? This podcast delves deeper into what's happening with trends, including the rise of Tik-Tok and Snap, as well as the trend toward MetaVerse interactivity, and the likely ...

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Market changing events are not linear. Small incremental changes, driven by internal improvements, do not change markets. Markets shift when external events cause a "Punctuated Equilibrium" that forces us to adapt to emerging trends rapidly.  The COVID pandemic was just such an external event that punctuated the old ways of doing business and ushered in new ways of doing business, accelerating trends.  This podcast explains...

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In the pandemic we unleashed asynchronous work methods. No longer were we required to all go to an office everyday. No longer were we sucked into time-wasting meetings.  We learned we could work asynchronously, focusing on doing our work, was much more productive.  Doing our work alone increased productivity, with asynchronous interchanges using email, text and other tools supporting that productivity gain.

The pandemic similarly un...

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Autonomous processes are those which use technology to monitor inputs, and make decisions without human involvement.  This started 40 years ago with programmable thermostats to control indoor temperature, leading to programmable lights and other products that lower use of energy.  These solutions have grown significantly. Today Amazon has created autonomous buying bots to help us shop. Companies are figuring out how to monitor inpu...

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