The SparkCom Podcast

The SparkCom Podcast

SparkCom is our exclusive community of innovation, giving you access to insights and information to innovative businesses and emerging trends in the market. By joining our thriving community, you will learn how to adapt and prepare your business to thrive in the new economy. To thrive requires either being an innovator, or adapting to innovations. At SparkCom, you will have access to a wealth of information to develop your abilities to innovate and adapt and ultimately succeed. At the center of our community is our weekly video calls. Here, Adam and Manny explore innovative companies, emerging trends, and contemporary topics to give you insights on how to prepare yourself and your business for growth. We will explore the interdependency of elements in the market and how they will directly effect your business. SparkCom also gives you access to exclusive ebooks, archived material from Adam's writings on Forbes, case studies, webinars, and much more. Lastly, members now have a way to direct access Adam and Manny for one-on-one questions, receiving guidance from experts in the fields of innovation, operations, and sales.... Show More

Episodes

October 20, 2020 25 min
Following up on a previous discussion on Disney, Spark Partners turn their attention to the struggling film industry and movie theaters. Hollywood’s heavy reliance on the traditional value delivery system of theater-viewing has left the industry to fall behind competing platforms utilizing trends in streaming and technology. According to Adam, the mutual relationship between film producers and theaters is long gone. Large box offic...
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In this episode of the SparkCom Podcast, Adam and Manny discuss the contrast of growing opportunity and high risk in the cannabis industry. Entrepreneurship is about discovering solutions to address consumer problems. And, at its foundation, the cannabis industry at its foundation identifies unmet customer needs, making it outwardly appealing for modern business leaders. But it’s the value delivery system where complications arise....
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“That’s not the way things are done here” is one of the most common and destructive mentalities any business leader can have, especially if they want their business to grow. Wells Fargo CEO Charlie Sharf perfectly demonstrated how maintaining age-old and faulty biases is an undeniable reason for business limitation, when he recently commented that the bank’s lack of Black employees is due to there being “a very limited pool of Blac...
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In Alice in Wonderland, Lewis Caroll said, “If you don’t know where you’re going, any road will get you there.” Maybe you’ve applied his words to life in general or literal geographical advice. As an innovator, you’ve got to apply it to your business. This week Adam and Manny discuss the history and current state of Kraft-Heinz, one of America’s biggest food processing companies. Despite decades of providing the country with some ...
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Adam and Manny take a look at how one of the world’s most innovative companies, Tesla, arose and achieved such high valuation when others in the automotive industry have considered it too unconventional and no match for other auto companies. Despite Tesla’s different operative practices and primary emphasis on producing electric cars, Adam points out that Tesla found success by finding the unmet need of consumers for stylish, high ...
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The Spark Partners dive deep into one of the biggest marketplace trends, the Gig Economy, with their discussion brought on by California’s Assembly Bill 5 (AB5) that’s impacted tons of businesses like Uber and Lyft. The law passed in 2019 attempts to redefine independent contract workers as employees, going against the growing trend of gig work and the age of information that we live in today. We no longer need the established empl...

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On this week’s episode, the Spark Partners are joined by special guest Taber MacCallum to discuss how he has established a successfully innovative near-space tourism business, and important points from his experience of developing it. For Taber, incorporating research, working through obstacles, and simultaneously holding a critical perspective of your business and perseverance are keys to creating a valuable business that signifie...
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Don’t shoot the messenger! With the future of the US Postal Service in question, the Spark partners examine the harmful role leadership can play in suppressing innovation. Business leaders risk failing their organization when they ignore growing trends, deny the impact of market changes, and choose to defend and extend their classic business model. Without top level and governmental support to adapt to a mobile world, USPS hasn’t b...
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Businesses everywhere too often fail because they’ve been stuck trying to carry on tradition or old values that have less and less impact in today’s world. Classic businesses from sports to family-owned operations are plummeting, and the Walt Disney Company is the perfect example. With its continued investment in theme parks and aged fantasies, the franchise is on the verge of bankruptcy and has yet to fully embrace the modern tech...
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The Spark Partners continue their conversation on pivots, looking at real world examples of both successful and unsuccessful pivots. Netflix sets the gold standard, having pivoted from DVD movie distribution towards worldwide media streaming, while Kodak is bound to flop as a pharmaceutical producer after consistently failing to make any truly strategic pivots in recent decades. Successful pivots are about problem solving and might...
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With the forced closures of thousands of businesses across the country, the COVID-19 pandemic has highlighted the inevitable fate of the retail industry: traditional retailers are failing amidst the rise of e-commerce. In this episode of The SparkCom Podcast, the Partners go in depth on how retailers should rethink their business considering the major trends dominating the marketplace. Entrepreneurs in retail have no choice but to ...
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The term "pivot" is commonly thrown around among businesses of all scales to define changes in business strategy. Many entrepreneurs attempt to make big changes to improve business, but don't actually create a change in its value. Watch this week's episode to understand how to make the pivotal changes in your business tactics to steer it towards success.
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What do the Spark Partners' think about the so-called innovative ideas of today's startups? Adam and Manny discuss innovation in the housing market this week with guest Ryan Egan, founder of Stackhouse, a Tucson-based business that provides affordable shipping container homes to meet national housing codes. The Partners provide their perspective on his business and reveal how he can dive deeper into understanding his value ...
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Adam and Manny cover the importance of understanding globalization for business at all scales. Business leaders must learn to think outside of the perspective of the US, understand globalization as a trend, and know where the global economy is going, including demographically and technologically, to make their enterprise competitive and durable.
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Adam and Manny release a short mid-week podcast to highlight the current Facebook Ad Boycott by hundreds of companies for the platform’s inaction to remove hate speech and false information. According to Adam, the boycott is a result of Facebook’s failure to follow a trend of growing calls for meeting the needs of underserved communities. In this case scenario, both small and big businesses can learn what not to do from Facebook, a...
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What's the true value of your business? This concept is the center of discussion in this week's episode, where the Spark Partners discuss how important identifying the true value is essential to innovating for success. Hear how companies like Ford, Harley Davidson, and Motorola missed key opportunities to grow, and what suggestions Adam has for small businesses like a local brewery and photography business to innovate.
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Adam and Manny break down the Spark Partners' core idea of disruptive innovation, and explain how businesses win or lose when they choose between constantly meeting customer needs or defending and extending traditional business models. What do the experts say? Embrace creative disruption or prepare to see your business fail.
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Amidst the corona virus pandemic, the biggest question is when will we return to normal? According to Adam, never. And returning to business as usual is the wrong way to go. The Spark Partners discuss exactly where leaders should take their business to adapt to a new normal and come out on top.
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In light of the protests sparked nationally following the killing of George Floyd, Adam and Manny discuss the importance of incorporating diverse people and ideas into business to stimulate growth and to create the workplace culture of the future.
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