The Business Trendsetter Podcast

The Business Trendsetter Podcast

Ready to create lasting and sustainable business growth? Join our weekly show with hosts Adam Hartung & Manny Teran of Spark Partners. Combined they have created over $3 Billion in customer value and leverage Adam’s deep domain expertise on Disruptive Innovation to teach business leaders how to transform their businesses. Do you want your business to be a market leader or a market laggard? Discover business trends and learn how to leverage them to create lasting business success and become a market disruptor. Join us today to evolve your thinking, create and execute better business growth strategies, and grow!

Episodes

May 27, 2021 38 min
Amazon is buying MGM Studios for $9B. But actually, Amazon is buying MGM for free. And you can do the same thing – if you follow trends. You too can create enormous “Trend Value." Amazon grew from $0 to $1B revenue/year in under 5 years. By following trends in e-commerce, cloud computing and video streaming. In 25 years Amazon’s sales grew to $386B. That rapid growth, created by investing in trends, has made Amazon’s marke...
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We put resources onto our business, and it becomes an ongoing “constant.” We insufficiently evaluate if we are over-investing people, money and our management resources in protecting historical businesses. Thus, we don’t sufficiently invest in growth opportunities. Too often we think that we have no resources to pursue growth, when in fact we have ample resources if we redeploy.
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Obtaining the right advice is really important to helping you succeed. We all need external input to get over and around our biases, while providing external eyes, ears and mental energy to our business. But most of us have no idea how to identify the right advisor or coach, nor how to structure the relationship to get the best advice. This podcast identifies the most common mistakes, and how to avoid them. Plus how to find the...
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You can never assume your business is sustainable. In reality, market shifts can happen remarkably fast. Your business can become obsolete faster than you ever imagined. Just as technology and disruptive change creates opportunity, it also creates “creative destruction.” Great leaders build on trends to grow value. Poor leaders get stuck trying to “sustain” and inevitably destroy value.
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There is real, measurable risk. But we make most decision on our perception of risk – rather than real risk. What’s new, or you don’t understand, you think of as risky. But many new opportunities are NOT risky. In fact, often doing nothing (maintaining the status quo) is the riskiest strategy.
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You can create “Opportunity Value” in your business – making it possible for your value to increase by creating more opportunities for success. It’s easy to keep busy and not get around to innovating. But if we use current events to help us address trends leading to permanent changes we won’t be whipsawed by headlines and instead invest in opportunities to create higher long-term value. Examples - Work from home will lead to cha...
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The pandemic hit a lot of small businesses hard. None worse than food & beverage, which shut down totally with no idea what the future would bring. Facing potential failure Crooked Tooth Brewery in Tucson, AZ had to figure out next steps. But rather than waiting for the pandemic to end, or doubling down on its existing business, Crooked Tooth looked at market trends and invested in new products and new distribution methods. ...
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Cryptocurrencies recently drew a lot of attention due to Elon Musk personally investing heavily, while having Tesla also invest. Subsequently some CEOs (mostly of tech companies) began saying companies should hold cryptocurrencies instead of dollars, euros or other government backed currencies. Thus, the price of the major ones, like Bitcoin, skyrocketed. However, there is good reason for wild volatility in cryptocurrency values...
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Successful innovation requires tracking big trends, and thinking about how these will change customer behaviors and markets. Innovators have to develop for the long-term, yet far too many are so focused on short-term results they don’t see long-term implications – and opportunities!! Success doesn’t come from hard work. It comes from working smart. Put your energy/resources into innovations, and projects, that are on trends in ...
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Over Time the Super Bowl has become the premier location for launching advertising related to emerging products. Super Bowl LV was no different. There were of course traditional ads for mass market products from companies with ad budgets over $100million. But between those were advertisers using the event for first time ads, and other advertisers promoting new features or applications. These ads were wholly aligned with the 4 B...
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GameStop stock was recently manipulated by stock traders into wild price volatility. But this was a fad – with many losers and some winners. This was not based on long-term trends for the retailer’s business, nor was this buying and selling of stock based on long-term valuation. Although news making, the story was due to a short-term squeeze, not business fundamentals driven by trends. However, the financial services market is ...
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IBM is well on its way to becoming the next Sun Microsystems, Wang or Digital Equipment Corp (DEC.) Despite an incredible legacy, today IBM is irrelevant in the marketplace, and its sales have been declining for nearly a decade. Since 2000 the value of Apple has risen 14,900%, while IBM’s value has risen 5.7%.
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This week’s podcast is an interview with Doug Hockstad, Assistant VP at the University of Arizona’s Tech Launch Arizona. Doug discusses how the university undertakes initial efforts to commercialize inventions for its labs and how he focuses resources on moving inventions from paper to license. Universities and research organizations typically focus on inventing new things, without much concern for commercialization. Thus universit...

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From storming the Capitol to running a business, failing to plan is a common reason for failure. During the pandemic, individuals and business failed to plan well. Restaurants made the temporary changes of enforcing healthy guidelines in line with COVID-19, but what more are they doing? Without investing time in organizing your business goals and understanding market trends, your business will fall victim to competitors and disrupt...
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It’s 2021 and Spark Partners discuss how business leaders can strategically prepare for the future ahead. This episode Adam and Manny focus on planning for disruption, rather than business as usual. We’re almost a year into the COVID-19 pandemic, but not everyone seems to have fully grasped the extent of its effects. Individuals and businesses are following mandatory health guidelines and have undoubtedly felt the economic impacts....
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The new year is right around the corner, and Spark Partners are wrapping it up with a conversation to prepare you for 2021. What tools do you need to have handy to make the upcoming year a success? We’ve said it before, and we’ll say it again: you must follow TRENDS! Trends are the signs no business leader can ignore if they want to take their work further and make it profitable well into the future. This episode, Manny and Adam go...
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In a continued exploration of important innovators, Adam and Manny launch a conversation from a troubling phenomenon -- unused real estate in the US. What’s left of once bustling shopping malls, busy workplaces, and thriving communities are now empty and run-down buildings. The pandemic accelerated so many trends, from demographic to technological, that point to changing American landscapes and business expectations. When things go...
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Spark Partners continues December’s highlight of admirable and not-so-admirable innovators by looking at the mistakes companies have made by investing in the wrong innovations. Companies like Uber, Segway, and others with unique creations have gone wrong when they confused their value delivery system with their value proposition. Uber just gave up on their billion dollar investment on autonomous vehicles, an effort that never aided...
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In this month’s celebration of notable innovators, Spark Partners take this episode to compare two notable innovators: the late Tony Hsieh and the late Frank Carney. Hsieh, the former CEO of the online shoe company Zappos, pioneered the concept of easy product returns that led the entire ecommerce industry to follow suit. Pizza Hut co-founder Frank Carney created the pizza that defines America by its low cost and unique flavor, and...
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