A big part of his story is culture. Lee is honest about how much a practice depends on the people inside it. He describes the power of a team that feels safe, supported, and respected—both in their internal interactions and in how they show up for patients.
Standard operating procedures, consistent communication, and clear roles create room for better patient care. When excellence is repeatable, Lee says the entire practice feels lighter and more focused.
Mentorship shaped his career, and now leadership shapes his daily life. At the end of the day, Lee sees the team as the most valuable asset he has, and building an environment where they can thrive is the real marker of a successful practice. He explains how team empowerment, positivity, and trust ripple outward into every patient experience.
GUEST
Leonard Cochrane, DMD
Periodontist + Owner of Coastal Periodontics
Lee Cochrane is a periodontist and the founder of Coastal Periodontics in Myrtle Beach, South Carolina. A native of Greenville, Lee graduated from Clemson University with a degree in Bioengineering before completing both dental school and a periodontics residency at The Medical University of South Carolina in Charleston, South Carolina. After launching his practice from scratch in 2022, Lee has grown it into one of the area’s most trusted specialty practices through a relentless focus on team culture, operational excellence, and patient experience.
Learn more about Myrtle Beach periodontist Dr. Leonard Cochrane
Follow Coastal Periodontics on Instagram @coastal.periodontics
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.
Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.
Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.
This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.
Got a question for us? Send us a message at speciallists.com
Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io
Cameron Full
Co-Founder of Referral Lab
Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.
Connect with Cameron on LinkedIn
Jason Souyias, DDS
Periodontist and Co-Founder of Referral Lab
Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.
More about Port Huron, Michigan periodontist Dr. Jason Souyias
Michael Seda, DMD, MS
Periodontist and Co-Developer of Referral Lab
A clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.
Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all wh
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