Going alcohol-free, with Luke Boase from Lucky Saint

‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.

 

We cover:

 

• The process of creating a low-alcohol beer
• What you drink if you’re not ‘drinking’?
• Going sober for a year
• People coming into the category for a positive reason
• Serving those who are moderating, as well as the pro-sober movement

LINKS:

Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2
Website: www.luckysaint.co

Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html

 

LUKE BOASE

Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.

 

FOLLOW US: ⠀

 

 

Luke / Lucky Saint

 

https://twitter.com/LuckySaintBeer?lang=en

https://www.instagram.com/luckysaintbeer/

https://www.facebook.com/luckysaintbeer

 

 

Mark / WE ARE Spectacular⠀

 

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https://www.instagram.com/spectacularmark/

https://www.linkedin.com/in/markmcculloch/  

 

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