‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.
We cover:
- The process of creating a low-alcohol beer
- What you drink if you’re not ‘drinking’?
- Going sober for a year
- People coming into the category for a positive reason
- Serving those who are moderating, as well as the pro-sober movement
LINKS:
Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2
Website: www.luckysaint.co
Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html
LUKE BOASE
Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.
FOLLOW US: ⠀
Luke / Lucky Saint
https://twitter.com/LuckySaintBeer?lang=en
https://www.instagram.com/luckysaintbeer/
https://www.facebook.com/luckysaintbeer
Mark / WE ARE Spectacular⠀
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/
Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com
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