ABOUT:
With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.
We cover:
- The importance of having real world, practical experience
- Defending yourself against the disruptors
- Proximity marketing
- Using technology to empower customers
- Having all departments on the same track to improve customer experience
- Checking your business from the customer perspective
- Listening to what the customer wants
- What happens after purchase?
- Selling restaurant merchandise through Amazon
- Being socially responsible
- Focusing on retaining customers
LINKS:
“100 Practical Ways to Improve Customer Experience” by Martin Newman and Malcolm MacDonald
20% off with code for our listeners: 100CXTIPS
Listeners can buy the book and sign up to Martin’s newsletter for latest blogs online at:
http://www.martinnewman.co.uk/100-practical-ways-to-improve-customer-experience
MARTIN NEWMAN
Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience.
His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.
In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide.
Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers & shakers list for a number of years consecutively and on the B
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