Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the Spring
Forward podcast.
I'm your host, springRichardson Perry, the
organizational change agent thatis going to help your business
achieve the excellence youdesire.
If you're a business leaderlooking to take your business to
the next level or simplylooking for new ways to spring
your business forward, then thisis the podcast for you.
(00:21):
So let's get down to businessand spring forward into
excellence.
Welcome, welcome everyone, toanother episode of the Spring
Forward podcast.
I'm your host, springRichardson Perry, and today we
have a fantastic guest with us.
(00:42):
We have Ms BreannaLightfoot-Smith.
She is a business owner, aproductivity coach, a system
strategist, and she firmlybelieves in the harmony between
a peaceful home and a purposefulbrand, and she has some very
exciting news to share with youguys, also towards the end.
So I am super excited towelcome her.
(01:03):
Hey, breanna.
Speaker 2 (01:06):
Hey Spring, thanks
for having me.
Speaker 1 (01:09):
Girl, I'm excited
How's it going.
Speaker 2 (01:13):
It's going well.
My boys are visiting, they'redoing an extended stay in
Chicago, so me and my husbandhave been just living our best
boot-up life, I bet, and it'sjust been so quiet around the
house that I know you understandjust how golden that is right.
(01:33):
As a fellow mama, you're like,wow, silence, what is this?
Speaker 1 (01:36):
What is this Like?
This is foreign to me, becausemy kids were the same.
They went, well, they went backto school today, but they were
gone.
But they were gone by their dadin New Orleans for the
Christmas break.
I was like, oh, this is quiet,like I don't know how to act.
What is this?
(01:57):
Seriously?
Well, that is awesome.
I want to get started and jumpright in today.
You know, your journey isreally inspiring because a lot
of it, there's a lot ofalignment in what you do and in
what I do, and so that was oneof the reasons why I was super
(02:18):
excited to have you on, fromyour roles as a business owner,
a productivity coach and asystem strategist to your
personal experience.
It's really clear that you'rededicated to helping others find
the clarity and confidence thatthey need, especially a fellow
mom for noors, and so can youshare a bit more about your
(02:40):
background and how you arrivedat this unique intersection of
roles?
Speaker 2 (02:44):
Absolutely, and I
love that you said arrived,
because I often feel like Istumbled into entrepreneurship.
I started my first businessstraight out of college, so it
was one of those hey, not reallysure what I want to do just yet
and I had my aunt approach meand ask if I would consider
(03:06):
coming on and helping hernonprofit with like a monthly
newsletter and designing theirwebsite, and my background is in
journalism.
So the newsletter part I waslike definitely, but the website
I was like I'm Sandra, I haveno background in this, and she
just was kind of like oh, I knowyou can figure it out and I
hate to admit that I proved herright, but I do.
(03:29):
I've never been one who likekind of back downs from a
challenge and I love learning.
I'm a lifelong learner.
My mom and I tease that somepeople's fix is getting stuff
from TJ Maxx.
Other people are like travelgirlies.
I'm the person who's gonna bescrolling Black Friday for like
course deals and like Udemysubscriptions and teachable and
(03:51):
masterclass and those kinds ofthings.
So I've always loved learningand I think that's the part of
entrepreneurship that I love somuch is that it is this constant
opportunity for you to learnnew things, even as you feel
like you're establishingbusiness because at this point
I've been an entrepreneur for 10years as I add new services to
my business, or as I have aclient who comes to me and maybe
(04:14):
they're in an industry that Ihaven't worked with before,
there's just this constantopportunity for me to learn more
.
And so, even though I've doneeverything under the umbrella of
marketing from, like graphicdesign and posters and you know
I've done copywriting now I'mmoving more to like the digital
production side of things, withpodcast production and even
(04:39):
helping clients with socialmedia, which is kind of a full
circle moment, because that wasone of the things that I did
when I first began.
I think it's just been cool tosee just the evolution, and even
the productivity and systemside came, because I am a mama
three, like you said, fellowentrepreneur here, and if y'all
know, you know, baby, you're notgonna be doing anything for too
(05:01):
long if you don't have somesystems in place we'll just let
them know.
Speaker 1 (05:06):
Okay, kids, I mean I
have four, and so you gotta have
your stuff in order if youabsolutely if you're not
organized, it's not gonna workyeah it's a wrap and then you're
stressed and then you're Idon't know.
Speaker 2 (05:23):
But I won't speak for
you, spring, but I know I can
mean when I get stressed, likeyou know, they're short-tempered
.
Speaker 1 (05:29):
The kids are like
what's wrong to you, like you
don't even want them to look atyou exactly nobody benefits from
that, and so it's good to haveyour, your ducks in a row and
your things in place.
And so, along those lines, bree, I want to talk about your role
as a productivity coach,because that's like super
(05:51):
powerful, the way that you justkind of, like you said, stumbled
into entrepreneurship.
But it was like one of thosethings where you're trying to
figure out okay, what am I gonnado after school?
What is it that I really likedoing?
I know I majored in journalism,but what does that actually look
like?
And then you were kind of ableto use that to create an avenue
for yourself and I really lovethat.
(06:13):
And so talk, to talk to usabout your role as a, as a
productivity coach, because alot of people struggle with
prioritizing.
You know, what does that looklike for you?
How do you determine yourpriorities on a daily basis?
Speaker 2 (06:30):
that's a great
question.
I think for me, the way I loveto describe being a productivity
coach is kind of like being asecond brain.
We know we all have 511 ideasand thoughts that we're trying
to organize and I remember threeyears ago one of my friends
told me she said you're athought organizer.
(06:53):
She said I can come to you andI feel all chaotic, and then we
have a conversation and you'relike, oh, you just need to put
this year.
You need to put this year, youdon't need to worry about that
for like three more months, andthen you probably need to
prioritize this right, and Ireally just share my own process
for me.
I know again that it's easy toget super overwhelmed, but, for
(07:13):
something that I've noticed is,if I'm just kind of tackling
things from a quarterly basis,then breaking that into a
monthly basis and then breakingthat down to the week, things
are way more feasible for me,right?
So I literally, as we'retalking, to have a new planner
that I got, it's this plannercalled, it's the top three
(07:35):
notebook, and if any of y'allfollow Erin on demand, she is
the one who came up with thistop three system, and it's funny
because I think some of us haveprobably heard like, oh yeah, I
just start with three things,and that's really helpful.
But I love that she breaks evenher journal down to show what
are the three things you'redoing for the day.
(07:55):
I like to look at what meetingsthat I've scheduled and notice
that I said I have scheduled,because that's another thing
that I try to encourage peopleto be intentional about is not
just allowing other people todictate what you're gonna be
doing and when.
Obviously we know, beingentrepreneurs, we have that kind
of flexibility because we'reour own bosses for all intensive
(08:16):
purposes.
But even if you're working in acorporate setting, you can
still set specific boundariesaround your time.
You can let your team know hey,my brain works best in the
morning and so I really want toset that time aside to work on
projects, and we can do meetingsin the afternoon and I don't
take meetings on Mondays and Idon't take meetings on Fridays.
(08:37):
Right, and those are justreally helpful things.
I mean, think about it even onGoogle is a counter invite,
meaning that it's an invitationand I can say yes or no to it,
and so I think those prioritiesare really helpful yes, oh my
goodness.
Speaker 1 (08:53):
I love that because I
think that was one of the
things that I kind of struggledwith at first in
entrepreneurship is like my, myschedule was chaotic and I just
couldn't understand why I had somuch to do, but I wasn't
getting anything done, and soonce I figured that out, oh my
(09:15):
gosh, like it was life-changing,literally.
And so that's kind of.
The next thing that I want totalk about, too is because, you
know, find and balance iscrucial, and a lot of times we,
like I just said, had a hardtime with doing that, and so
what do you think keeps mostindividuals from accomplishing
(09:36):
what they want?
Speaker 2 (09:39):
I think it's not
knowing what they want, as
simple as that seems people notknowing what they want keeps
them from accomplishing anything, oh my gosh Bree, you hit the
nail on the head right, becausethat was the other thing for me,
like first stepping out intoentrepreneurship.
Speaker 1 (09:59):
It was like I knew I
wanted to be in charge of my own
schedule.
I knew I wanted to have time todo things with my kids but also
have that time for work when Ineeded to do that.
But what actually was it that Iwas going to be working on?
(10:19):
What did I want to do?
What did I want to accomplish?
And just so y'all know, I amgoing into year three of
entrepreneurship and thatquestion constantly gets refined
, constantly.
Speaker 2 (10:36):
And so no, absolutely
.
I think that we don't check inwith ourselves enough.
We kind of.
That's why you know, you hearthe whole hamster wheel.
And it's very true, because Ithink, even what you just said
we don't even allow ourselves tohave that evolution.
So when something we start witha specific goal, if other
(10:58):
factors around that goal change,then all of a sudden we're like
wait, hold on.
I don't even know why I gotinto this to begin with and then
we kind of just move to beingreactive to everything instead
of proactive.
And I think another part of itis an unwillingness to commit,
either because we don't see theresults as fast as we want to
see, or we run into unexpectedchallenges, right.
(11:22):
So I'll give you a perfectexample.
Last year was the hardest I'veever worked in my business and I
was feeling really frustratedbecause I'm like this is the
hardest I've ever worked andthis is the slowest business has
ever been, and I was getting sofrustrated with that.
But and I remember y'all thankGod for supportive spouses and
(11:45):
ones who will talk you off theledge, right?
Because I told my husband oneday I was like I'm just about to
drive Uber Eats.
I was like I'm just gonna getUber Eats and like.
And he was like, why?
And I said because it's morepredictable.
Because y'all know, if you'rean entrepreneur it's
unpredictable Even if you havepeople on retainers.
(12:06):
Sometimes people's budgetchanges, sometimes they have
things going on personally thatshift the way that they need to
move around in business.
And he said I think you need tobe a little bit more patient
with yourself and I think youneed to open up your mind to
these other services that youknow.
You're like well, no, that'snot what I'm doing or that's not
(12:28):
what people quote unquote knowme for.
And he's like but you have awealth of knowledge that you can
provide to people.
And it's so funny because Isigned a new client within like
weeks of us having thatconversation and then it was
like okay, I'm back off the edge.
You know it's, it's fine,everything's fine, right.
I got a new office space, likeall these things came to play
(12:50):
and I really feel like God waslike girl, I just needed a
second, like he was in a rushand I'm not in a rush.
So I think that that's anotherpiece that can kind of pique
people from accomplishing theirgoals, because we have these
timelines in our head and I knowI just talked about the
quarterly and the weekly andthat's good and that's fine, but
in the same way we have toallow ourselves to evolve.
We have to be okay with theevolution of the process and
(13:13):
understanding that the goals weset at one point can shift and
sometimes we set something causeit sounds really good, but then
when we actually start workingtowards that goal, we think, oh,
you know what, I don't evenknow if I want this.
Speaker 1 (13:27):
Yep, and that's okay,
and I love that you uplifted
that too, because sometimespeople think, oh, I can't change
my mind because now I'm in itbut, you can, and, honestly,
that's what makes for a goodbusiness when you know when to
pivot.
(13:48):
A lot of big name businesseshave become antiquated because
they refuse to pivot, and I'mgonna give a big example of this
.
Let's talk about Blackbuster.
Right, blackbuster?
For those of you millennials,gen Xers and above, y'all know
(14:08):
what I'm talking about.
Gen Zers, y'all might not befamiliar, but Blackbuster was it
Like?
Just like how y'all say Netflixand chill, we would make it a
Blackbuster night, and so likethat's what it was.
And then Netflix came along andit was this new thing, and
Netflix actually tried to mergewith Blackbuster, and
(14:31):
Blackbuster just wasn't havingit and they refused to pivot
into what the upcoming world ofmovies was, which was streaming,
and so they were, you know,blackbuster and Netflix.
We're gonna have a streamingdeal where Netflix would provide
the streaming service, but itwould be under Blackbuster's
name, and it just didn't happen.
And then Netflix dominated themarket and so now Blackbuster
(14:57):
doesn't exist.
And so that's an example ofknowing when to pivot, being
able to recognize the trendthat's upcoming, being able to
see what's ahead and what'sgonna be beneficial for you and
your company, and then beingable to make that change, and so
your goals can absolutelychange.
Speaker 2 (15:18):
Yeah, I wanna give
another example of that.
On the flip side, right, I feellike Instagram is a really
great example of this because,we know, in 2022, they were like
we are no longer a photosharing app, we are about the
video duh duh, duh, duh.
And everyone was really upsetabout it.
And, you know, they kind ofinitially were like, oh, y'all
(15:40):
are just upset because, youdon't know, this is gonna be
good for all of us, right?
And then, as we continue togive feedback of like, no, we
don't get on Instagram, becausewe wanted to be TikTok, we
wanted to be Instagram, theywere humble enough to say hey,
y'all, we missed the mark.
Like we said that this needed tobe a video sharing app, that
(16:05):
this needed to be, withoutsaying this is gonna be the new
TikTok, this is gonna be the newTikTok, right?
And we didn't listen well towhat you guys were saying, that
that's not what you want.
And so they said we are gonnastart prioritizing photos again.
And I've seen them do that.
I really have, and I loved thathumility, because it takes a
(16:25):
lot of humility also to say, hey, I tried something and it
didn't really work out that well.
But I think that peopleresonate with that honesty and I
think sometimes we feel like,oh well, we have to just be
perfect all the time and we haveto.
Well, if I pivot, people aregonna think that something bad
happened or that made me mymoney is funny because people
(16:49):
always think somebody's checkingyour bank account.
Honey, I'm not paying yourmortgage, I'm not thinking
paying tuition for your kids, soI'm not worried about your
pockets, I promise.
But I think if we would giveourselves that humility as well
to say, hey, I know, I said Iwas gonna offer this after doing
more research, I'm not going to, or I know I said that I wasn't
(17:09):
going to do this, but I lookedat the trajectory of my business
and this is actually somethingthat's been really helpful, and
so I'm gonna get that into it.
Speaker 1 (17:19):
That is right on the
mark, because people love that
vulnerability, that transparencyand that realness to say I made
a mistake, I'm owning up to itand I'm going to do better,
moving forward.
And that's all we really askfor.
But when you try to cover it uplike it didn't happen or you
try to act like well, we didn'tsay this or whatever, that's
(17:42):
when people get reallyfrustrated and then you lose
their trust.
And when you lose their trust,you lose their buying, basically
.
So I love that example Twoperfect example, guys of knowing
when to pivot.
Or on the flip side, saying Iwant to pivot but it may not be
the right time to do it.
(18:02):
Or you guys have said that'snot what we want, because we
like you the way that you are.
So a great lesson from this isto listen to the feedback that
you get, because Blockbuster wasgetting a lot of feedback at
the time saying, hey, we thinkyou should invest in Netflix and
they refused.
So again, they're no longer inbusiness.
(18:24):
So that tells you how that went.
But I want to kind of shiftgears, because in season two we
are all about community, talkingabout how you're showing up for
your local community.
How are you building business,building community in your
business, or even buildingcommunity at home, because, of
(18:46):
course, us being moms, we knowthat community building starts
at home.
So talk to us.
Talk to us, bree, about howbeing a part of a community has
helped you to stay on top ofyour goals, both professionally
and personally.
Speaker 2 (19:02):
On the professional
side, I will say that community
has helped me so much with kindof that mission creep people
talk about, right, where you seta goal and you just start
falling away from it or you saythis is the mission and vision
that I have for my business andlike, oh wait, I don't know if
(19:24):
that's what I'm gonna be doing,and you kind of end up down this
rabbit hole that you neverexpected.
And I feel like community hashelped me keep the big picture
in focus when it comes toentrepreneurship.
But they've also helped me withthe minute details.
Right Again, I love that youare an example girl too, because
(19:46):
I'm like get the people, showthem what you're talking about,
right.
So I am a part of a communitycalled Amplify Amplify, if
you're listening and it's acommunity of other just really
phenomenal women in business,and we have a variety of
industries represented, frombranding to project management.
(20:09):
We have some base leaders inthere, just all kinds of women.
And the thing that I love isthat yesterday I had been
putting off editing some contentfor social media and I just you
know how you just get busydoing other stuff when you don't
wanna do what you're not doingright, and so I put in our Slack
(20:30):
channel.
I say y'all in 45 minutes.
I want you to reach out to meand ask me if I have edited
these reels.
I said because I should be ableto edit four in 45 minutes.
And I've been dragging my feetand I know, if I know that y'all
are gonna be checking on me,I'm gonna start moving
(20:50):
expeditiously right and justtelling them that this is what I
was working on.
Here's the timeline and here'swhat the ultimate objective is.
It put the fire under me that Ineeded.
So what I had been dragging ondoing all day long took less
than the 45 minutes that I gavemyself.
And then I actually ended uptaking the next step and
(21:11):
actually scheduling my socialmedia content for the entire
week, like I took the reels, Iput them into Instagram, I added
my captions and I was like, see, sometimes you just need that
accountability.
I think that a lot of us like toset goals and silos, partially
because, again, that in anunwillingness to commit, we're
like, well, if nobody else knowsabout this, then nobody else
(21:33):
knows about this but alsothere's that feeling of like,
well, I want people to judgewhat it is that I'm doing or I
don't want people to question itbecause I'm not even feeling
super confident about what I'mdoing right now.
So if they start poking holesin it, I might not feel
confident.
There's absolutely a group ofpeople you just have to find
them where you can feel.
You will feel like you can showup as your full self and not
(21:55):
have to like censor yourself orokay, I'm gonna tell them I'm
working on this project, but Ican't tell them the full piece
because they have a similarbusiness, none of that.
And then, on the personal sideof things, community has helped
me through everything from grief, because I had two miscarriages
in a six month period last year.
Yeah, I had a miscarriage inOctober 2022 and then had
(22:17):
another one in February of 2023.
So community has helped methrough grief.
They've helped me throughburnout.
They've helped me throughfatigue.
I have a wonderful husband whowas really just big on me
communicating things, and he'salways like I can't help you if
(22:41):
you don't tell me how you needhelp.
And y'all know we are good fora side eye, for a silent
treatment.
Speaker 1 (22:48):
We're good for all of
that right, yeah, so good for
that, and I'm laughing becausemy husband's saying the same
thing and I'll just be like youshould just know.
Speaker 2 (22:57):
Exactly, and my dad
told me years ago.
He said, do not treat a manlike a mind reader.
And that takes effort, becauseI think it even ties with that
humility we were talking aboutwith businesses to say, hey, I
maybe took a misstep right here.
It takes humility to tellpeople what you need.
(23:17):
One cause, like you said, youshould already know we've been
together for how long, come on,like get with the program.
But then, two, it positions youin a place of vulnerability to
admit, hey, I don't have it allfigured out, I can't do this by
myself, I need you to help me.
So I think those two things havebeen amazing, and even what I
(23:40):
was sharing at the beginning ofthe episode the fact that I, at
home school, my children have,you know, more flexibility and
so they're enjoying an extendedwinter break in Chicago and I'm
getting this extra time with myboo.
I'm getting just extra quiettime.
That I'm like fighting to say,girl, you normally don't get
quiet time.
Stop trying to fill it up withlike podcasts and YouTube videos
(24:02):
and music Like you better soakthis in while you can.
So all of that has been helpfulon the community side of things,
because we're just not meant todo life alone, and many times
we attempt to do it and that'swhy a lot of us are struggling.
Speaker 1 (24:18):
Yeah, and it's the
humility part for me, because I
think that's where you reallyhave to take a step back and say
, okay, you know, I married thisperson for a reason.
If I can't be vulnerable withthis person, then who can I be
vulnerable with?
And so, ladies, just listen, wekind of know what we're talking
(24:39):
about here, especially becauseme for sure, one communication
issue in marriage number onethat essentially broke down the
entire marriage, and so marriagenumber two communication is
essential, and so prioritizethat, it will make your life a
whole lot easier.
(25:02):
Well, I appreciate that and Ijust, you know, I really feel
like number one lifting upcommunity, especially talking
about it on the podcast, howyou're doing that for your
business or in your localcommunity or even at home, is
super important, because wealways want to lift up the next
(25:22):
person if we can, or show ourkids what it means to really
invest in your community or toreally like help people in a way
that is productive, becausesome people say, oh, I'm helping
you but it's not really helping, and so I always want to kind
of bring that forward when I canin the podcast.
(25:47):
So I kind of want to move intothis next part because it kind
of goes hand in hand.
How do you help your clientsfind harmony between their
personal lives and theirprofessional lives?
Because I know that's kind ofone thing you work on in your
coaching.
Speaker 2 (26:09):
I really try to start
with auditing what is happening
with them right now.
Right, like it's kind of likeit's so funny, I know, and I
keep giving these examples, butit's just it's kind of like when
you go look back at your lifeand you see all the kind of God
weeks that were there whereyou're like oh, I see what you
did there.
(26:29):
Oh, I see Someone said thatworking with me is like having
therapy for their business,because they're like you just
come in and you just dump allthe stuff that you're trying to
do and she helped you toorganize it.
(26:50):
And I really do feel like thatis something I'm big on, because
I don't personally believe intrying to provide solutions when
you don't even know what theproblem is.
Right, I think that too, we caneven see that you know, tying
it back to community.
We see that sometimes infriendships where a friend will
approach us and they're justsharing they may not even be
(27:11):
looking for a solution forsomething and we immediately
start being like oh girl, youneed to do this and you need to
do this.
Typically, that's not wellreceived.
In the mature friendships wehave, that friend will say to
you hey, I didn't really likethat, you did that.
In the immature or just maybenewer friendships we have.
Sometimes that ends up beingthe end of the relationship, and
so I'm really intentional whenI work with my clients on
(27:32):
finding out where they are tobegin with.
Are you feeling moreoverwhelmed on the business side
of things?
Are you feeling moreoverwhelmed on the?
Speaker 1 (27:41):
personal side of
things.
Speaker 2 (27:42):
You know what systems
you have in place.
Do you have systems in place?
Are you married?
Are you a parent?
Does the majority of thehousework fall on you?
Do you have a team?
Are you not delegating things,even though you have an
administrative assistant, butthe only stuff you have her work
on or him work on is socialmedia content.
Meanwhile you're drowning underthe other responsibilities in
(28:05):
your business.
I really try to get a full blownassessment of just the
different hats that whoever I'mworking with is wearing, because
when I understand that, then Ican typically start to see oh,
this needs to be taken off yourplate.
This needs to be taken off yourplate.
This just needs to be removedcompletely.
This you need to startdelegating more regularly.
(28:27):
You need to get a little bitmore organized over here.
And so it's kind of a holisticapproach to life and wellness
and you know it's even ties intothe B-Lite brand, my new
company.
That was part of theinspiration of the company, like
it's one inspired by scriptureand Matthew.
(28:49):
That says come to me all whoare weary and heavy laden and I
will give you rest because takemy yoke upon you, because my
yoke is easy and my burden islight.
It's that part of okay if we'resharing the yoke if we're
sharing the weight of life withthe other, with not just with
God, him first and foremost, butthen with the other people he
surrounded us with.
(29:09):
All of a sudden, we're notstruggling every day, right Like
I have a.
If any of you all follow MaddieJames on Instagram, she talks
about how many hands make lightwork, and I've just seen that.
I've seen that in every avenueof my life, and the times that
I'm struggling the most, Itypically have taken on too much
(29:31):
, and I have people around mewho want to help, but I haven't
reached out to them to ask forhelp.
I'll give you what an exampleOne of my administrative
assistants.
We had a conversation last falland there was a program that
was going to launch for mybusiness and I told her I said,
honestly, I'm about to, becauseI just recently graduated from
(29:55):
the Goldman Sachs Black andBusiness Program that they have
for women.
And I told her I said I want tolaunch this program but I don't
have to bandwidth Like.
I know I'm going to be in thethick of it with this curriculum
from Goldman.
I know that this is a veryintensive program and I don't
want to take on launching a newservice when I know I'm not
(30:17):
going to be able to execute onit.
And she literally said give itto me.
She was like whatever you feellike you can't hit, just give it
to me, like I can just tell mewhat you need and I'll do it.
She literally said that andjust.
But it took me being honestabout what some of my
apprehensions were withlaunching the program and it's
(30:39):
worth noting that there weresome other factors that still
resulted in me not launching anew program but I just felt so
at peace knowing, wow, I reallyhave somebody on my team who's
willing to not just fly into theradar, because we know we have
some of those team members too.
That's like I'm here to get acheck and I'm here to go.
(30:59):
Right, I'm all about thisremote work.
You don't have to check on me,we don't have to see each other,
but I've really been blessed tofind people who are invested in
my business as if it's theirs,and so there was an opportunity
for me to hand off somethingthat I was hearing that was
heavy, but only heavy, because Iwasn't sharing the weight with
(31:19):
anybody else, and so I thinkthat even that part of it makes
my clients feel more at peace.
Is that again therapy for yourbusiness?
They're coming in and they'relike, oh my gosh, I can't share
this with anybody else, but Idon't even like my business
right now, like I hate it.
(31:40):
This is not the reason why Istarted it's ghetto out here.
Whatever the case may be,however, it is they're feeling
they can share in anon-judgmental space and then we
can work to get their businessto a place where they actually
enjoy it again.
Speaker 1 (31:55):
Oh my gosh.
I think, as an entrepreneur,everybody goes through that,
where you kind of are at a pointwhere you're like I hate my
business because I think 2023was just the year that everybody
kind of lost momentum, I willsay, because 2021, 2022 were
great years, even 2020, right,and going into that, if your
(32:21):
business existed prior to COVID,it was pretty steady and then
all of a sudden, 2023 came andit was like er screeching hall,
like it just was.
It wasn't what we had becomeaccustomed to, so it was hard,
it was a hard pill to swallow,and being that you have this
(32:42):
amazing team who's willing towork with you, willing to help
you, that speaks volumes.
Because what I continue to hearfrom entrepreneurs is that good
help is hard to find Becausethey're just they need an
assistant, or they need someoneto do manage their social media,
or they need just a mediaperson in general, and they keep
(33:04):
paying all this money and notgetting a return on their
investment.
The value that was promised tothem upfront, or whatever the
end product was supposed to be,is not exactly what they were
looking for in the first place.
But what I also want to tell youguys is that, if you are not
(33:26):
familiar with what Bree talkedabout, the Goldman Sachs program
.
Let me tell you something.
That program is a beast and itis very prestigious.
If you are not familiar, pleasego look it up.
You get so much value frombeing a part of that program.
I definitely aspire to be apart of that program when I
(33:50):
reach eligibility for it.
And so trust me when I tell youwhen she says she didn't have
the bandwidth, that's anunderstatement.
When you're going through thatprogram is very rigorous, but
what you get out of it isAmazing.
Speaking of community, youbuild this wonderful network of
(34:13):
people that Are going throughthis at the same time, but they
also have successful businesses,and you then create these
partnerships that you can leanon in the future.
And so, again, if y'all aren'tfamiliar with that program, go
look it up.
And if you are eligible toparticipate, I would encourage
(34:34):
you to apply, because I Think Idon't know if their spring
cohort has Closed forapplications yet, but I know
they usually have two cohorts,one at one in the beginning of
the year, one towards the end ofthe year, and so I would
encourage you guys to look thatup because it is amazing.
(34:56):
And then I want to go back tosomething that you said before,
to last year when you had tomiscarriages.
That's what to my heart,because I had this was ten years
, maybe eleven years, almosteleven years now when I had a
full term, 37 weeks stillbornbaby and and that is something
(35:20):
that you just it's one of thosethings were kind of just time.
It takes time to cope with thatand there's really nothing for
me that that could help me inthe beginning to get over.
That is not something you justget over, and so I truly
understand the way, the weightthat that, that that is you know
(35:45):
.
And then being an entrepreneurbecause at the time I was At the
time what was I doing?
Oh, at the time I wasn'tworking, my husband was working
and I was at home with ouroldest at the time he was two,
so that made it a little easierfor me.
I can't imagine having tofunction at a job or function as
(36:08):
an entrepreneur where you haveall these other things, as
opposed to just focusing on onething if you worked for someone
else.
And so you know, again, myheart is with you, bree, and I
like, truly understand what that, what that looks like and the
weight that that carries on youreveryday life, and so I'm
definitely praying for you andyour family's peace and and
(36:34):
Hopefully you know, it'ssomething that you guys Can at
least talk about so you canshare your feelings to make it a
little bit easier, because Ithink that was one thing that
was missing for me was that Iwasn't really able to
communicate effectively and thatsort of weighed down on me as
well.
Speaker 2 (36:52):
Yeah, I can
absolutely say I Think even
having To like the first one wasnot it was very much what
you're talking about like notreally communicating a lot, me
Processing my own feelings, notreally talking to my husband
about how I felt about it, andthen also being irritated about
(37:14):
it.
Feel like he was asking me how Ifelt about it and his whole
thing was like why didn't bringit up if you didn't want to talk
about that, right?
And so when we had our secondmiscarriage, it just opened up
all these doors forcommunication that hadn't been
there before and I think I had.
No, I did.
I had shared after the firstone, like, hey, here's how I
(37:35):
kind of feel like you fumbledthe ball this first time, not
knowing it was gonna be helpfulJust in a few more months, where
it's like, okay, I heard whatyou said last time about what I
didn't do, and so I'm gonna tryand be there for you In a way
that I wasn't before and I justit was kind of like as much as
(38:00):
you would never want somethinglike that to happen.
I can see even the grace in that, because it just it broke down
a lot of walls that I had a, notjust between me and my husband,
in terms of emotional.
Vulnerability but just otherpeople like.
I am the strong friend, I amthe person who's always checking
(38:20):
on other people, I am, you know, the person who's gonna get the
project done, and all of that.
And it just required me to beopening, honest in a way that I
hadn't previously.
And you know I Was crying morethan I wanted to be, and you
know crying in front of peoplethat I normally don't cry in
front of and all those kinds ofthings, but I think it.
(38:43):
It brought me back into a linewith Alignment with my humanity,
if that makes sense.
Because I think even being aperson of faith like You're like
why would I do this to me?
Yeah, exactly.
Speaker 1 (39:01):
That was another
thing that we struggled with too
, and I had to tell my Nowex-husband I was like you know,
can't, can't blame God for this,because he very much struggled
with it, because he was, he was,he was distraught, and so, you
know, I had to like kind of gethim through that, but then I
felt like you know me beingthere for him.
(39:24):
In turn, he, he, didn't provideme the support that I needed,
but I didn't communicate.
Speaker 2 (39:30):
Yeah.
Speaker 1 (39:30):
I needed, and so it
was just just one of those
things.
And we were young, we were like25, 26, you know, it's just
kind of one of those things thatyou, you live and you learn.
But One thing someone said tome that will stick with me for
the rest of my life is that Godwas preparing you for what he
(39:56):
has prepared for you.
And so there are things thatyou go through in life and, like
you said before, you don'tunderstand it at the time that
it's happening, but then,suddenly, one day it could be
years later and it all makessense.
You're like, oh, that's whythat happened.
(40:18):
You have that full circlemoment.
So, bree, I oh, my goodness, Ihave enjoyed talking to you.
I so appreciate having you onhere today.
I want to Hear about some ofthe new things that you have
going on, because I know youhave some very exciting things
(40:38):
that you've been doing, and sotalk to us about that.
What do you have new andupcoming?
Speaker 2 (40:44):
Yes, so I just
launched my new podcast.
It's called the be like podcastand the thing that is so
wonderful about this, it reallykind of ties in what you're
saying, like God preparing youfor things before you even know
you're being prepared.
Give me the idea for thispodcast Maybe two years ago,
really just gave me the name.
(41:04):
He just was like be like and Iwas like Anything else I was
like nope, that's it, that'swhat I got you know, and I had a
podcast before called the blackrose, a purpose podcast that
you can still find on all yourstream platforms right, we had
almost 200 episodes and we dideverything from Bible studies to
(41:25):
Conversations with women inbusiness and how they were
walking in purpose and it wasphenomenal.
I really enjoyed it.
But I got to a place where Irealized, like man I am putting
on for what I feel like peopleare expecting of me and I
honestly even think themiscarriage helped me to release
(41:49):
that podcast, because I had hadit for five years and I closed
it, ended it last summer, reallyon the heels of that
miscarriage, and I, because Iwas just like y'all, I can't
keep showing up here, and Idon't really I'm not seeing the
(42:10):
value in it anymore, if thatmakes sense.
And that was again hard for meto say because I'm like you
don't see the value and talkabout God's murder.
You don't see the value andshare women's stories.
But it was just kind of likethis is where I've been, but
it's not where I'm going, and sothe Be Like podcast is where
I'm going and it's where I am,and I think the thing I love
(42:32):
about it is that there's such awide variety of topics.
So some of the episodes that wehave for this first season are
three ways to lighten your loadright.
Just talking about sharing theweight of things that we have in
life.
We talk about how we all have astory and how it's really
important to share that story,because one you never know who's
(42:54):
going to resonate withdifferent parts of it.
But two, I think we have to beeven reminded of, like, the
different experiences that we'vehad and how we've made it
through them.
And I think that ties even withentrepreneurship, because we
hear people talk about impostersyndrome a lot.
But in my personal opinion, ifyou were to sit down and write
your experience, even if it'snot directly tied to the
(43:14):
business that you want to create, you'd be like oh girl, you
know, I knew this, you drew this.
Like you know what you're doingright.
Another episode which I thinkhas been my favorite so far is
that it's called clarity breedsconfidence, because I think
that's something else that I seewith my clients.
It's not that they're notconfident, it's that they're not
(43:36):
clear.
So because they're not clear,they're just out here doing
whatever comes, and then theydon't feel good about the kind
of work that they're producingor about the kind of business
that they're building, becausethey don't.
It's like it's out of alignmentwith them, and so that's
another episode I'm reallyexcited about.
So that's one of the pieces.
And then, as I shared as well,now I have a second brand.
(43:59):
Brands by Breed is my coachingand consulting company, where I
work specifically with moms andfemale corporate side hustlers
to help them start a business.
With what Confidence andclarity Y'all you all notice
some things here, right.
But then the light is reallynot just a media production
agency that's one side of it butit really is a full blown
(44:22):
branch for that productivity,because I've been kind of just
doing that like on the side,behind the scenes.
I feel like it's been like ohyou know, if you ask me, then
yes, I'll tell you, but I'm notjust going to come out with it,
and so me taking the stepsactually getting LLC established
.
I was like okay, girl we'rebetting on us and we're saying
that we think that this is goingto be able to be a good
(44:45):
investment.
So that's really exciting.
And then I even have some funtravels planned for this first
quarter of the year.
I just got back from Chicagoand I'm going to Houston for a
pull up and pitch competition byBlack girl ventures, and then,
prayerfully, I'll be in LosAngeles in March for a
podcasting conference, because Iam being more intentional this
(45:07):
time around with my firstpodcast, where I again it was
one of the things I just kind offell into, and now I'm like no,
this is my objective with mypodcast, this is the kind of
content I want to create andthese are the systems I'm
putting in place so that I cancontinue to keep this thing
going.
Speaker 1 (45:23):
I love it.
I need to see what this podcastconference is because I might
need to attend that.
And let me tell you, whenyou're in Houston, hit your girl
up, I'm like two hours away.
I'm right here on the coastalbend, texas, so we're like two,
two and a half hours away from.
Well, depends on what part ofHouston you going in, because
(45:46):
we're like three or four hoursaway from, because Houston is
huge.
And the traffic is redonkulous.
Yes, yes, but anyways, hit yourgirl up because I'm around.
Speaker 2 (45:59):
And if I?
Speaker 1 (46:00):
can get up there to
come and meet with you.
Yeah, I know I love meetingpeople in person and hanging out
and just continuing to buildthose relationships and
connecting and networking and Iwould love that.
Speaker 2 (46:10):
That would be awesome
, right.
Speaker 1 (46:13):
But I am so excited
and thankful to have you on Bree
today.
Thank you so much for joiningus.
If people want to get in touchwith you or connect with you,
how do they do that?
Speaker 2 (46:25):
The best place, kind
of my catch all is Brianna, like
Smithcom, so that's my name B RI E, a, n, m, a, lightfoot, l,
I, g, h, t, f O O T I know it'slong Y'all Smith S, m, I, t H
dot com and you can take anenergy audit assessment.
So that's going to help youkind of gauge, like what is on
(46:47):
your to-do list, what doesn'tneed to be there, what needs to
be delegated.
And then on that website,you'll also be able to get
access to my social media pages.
Speaker 1 (46:59):
Awesome.
So there you have it, guys.
Again, bree, thank you so muchfor joining us.
Guys, thank you for tuning intoday and I hope some of this
information will help you springforward into excellence.
And until next time, guys, bye,bye, bye, y'all.
Thanks for listening to thespring forward podcast.
(47:24):
I hope you were able to capturesome of the gems that were
dropped and are excited to startusing the information to help
your business spring forwardinto excellence.
I would love to hear some ofyour biggest takeaways from this
episode, so connect with me onLinkedIn or Facebook, or tag me
on Instagram at springyunderscore springtime, and don't
(47:45):
forget to subscribe to the showso you don't miss an episode.
And if you'd like to learn moreabout how we can work together,
visit the website at time tospring forwardorg.
That's T I M E T O S P R I N GF O R W A R D dot all, and until
(48:06):
next time on the spring forwardpodcast.