June 19, 2023 • 35 mins
Ready to unlock the true potential of short form video for your business?
In this eye-opening episode of the Standout Business Show we're exploring how these easily digestible, super-shareable videos can rapidly spread your message and forge stronger personal connections with your audience.
Learn how everyday entrepreneurs, with zero video-making experience, can create their own Mic Drop Moments to skyrocket their visibility on platforms like LinkedIn.
I'm showcasing five stunning examples from clients who've harnessed the power of short form videos to stand out in their respective industries.
Discover the astonishing success story of a friend who amassed over 100,000 Instagram followers in a matter of months through simple yet impactful short form videos.
Plus, find out how to effectively use animated captions and relatable personal content to truly resonate with your target audience.
Don't miss this golden opportunity to elevate your business's social media presence by mastering short form video.
Tune in and let these 5 case studies guide you through the process of creating engaging, effective content that leaves your audience wanting more!
Unleash your inner video master!
Episode Resources
Supercharge your short form video content with 40 Video Hooks that work for any niche: http://40videoideas.com
Make your own Mic Drop Moments. Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer.
Check out Mic Drop Moments
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
And I’ll see you next time—on The Standout Business Show.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brad Powell (00:00):
And we are live.
Welcome to the StandoutBusiness Show.
I'm Brad Powell, and today weare asking the question why
should you start getting seriousabout short form video?
I've got a special episodetoday because I don't have just
(00:23):
one guest, i have five virtualguests, because I'm sharing five
examples of short form videosfrom five of the clients that
I've been working with over thepast year, and yeah, so stay
tuned for this.
This is going to be a good oneAs we dive in.
(00:44):
I just want to start by sayinghere are three essential reasons
why you should start takingshort form so seriously right
now.
Number one short form videosactually let you quickly spread
your message because they're soeasy to consume, and we're
(01:09):
talking about a video that isone minute or less, and, in fact
, the shorter the better.
If you can say what you need tosay and get a message across in
15 seconds or 20 seconds or 30seconds, that's great, and it's
completely possible to do that.
I have a friend who I've workedwith.
(01:31):
We started working togetherprobably four or five years ago,
and she opened up an account onInstagram which is called the
Radiant Health Cafe, and so youcan go check that out at Radiant
Health Cafe on Instagram Andshe just started last fall with
this brand new business accountAnd it had zero followers And if
(01:56):
she's an energy healer, and soshe was getting on and showing
like literally short 15, 20second videos where she would
say, oh, you're not gettingsleep, well, press on this one
place on your hand and see ifthat works for you.
And so she was showing allthese different simple
modalities that people couldpractice, and doing it in a very
(02:20):
quick amount of time.
And she lives in Florida, sothese were, all you know, shot
outside just using hersmartphone, and her account has
just absolutely exploded.
She now has over 100,000followers And her videos always
get thousands of views,sometimes tens of thousands of
(02:42):
views.
It's really quite remarkable.
So, you know, for people who arethinking, oh, it's too late for
me, oh, you know, i've missedthe bandwagon, this is something
you should think about, becauseif you're coming up with the
right kind of helpfulinformation and you're speaking
directly to the right audience,the people who you want to reach
(03:03):
, and you're doing it in a verypersonable way, well it can
really work.
And, more to the point, youknow, with the advent of TikTok,
short form has kind of takenover on social media.
Tiktok has shown the world howmuch attention you know short 30
(03:27):
second, 40 second videos cangarner, and so the other
platforms Facebook, instagram,youtube are all playing this
catch-up game And they've allgiven a lot of weight to short
form video.
So, all across the board nowyou can be posting these short,
quick little videos, and thealgorithm on all the platforms
(03:48):
is going to reward you for doingso.
But that leaves the opportunityfor us folks who are posting
here on LinkedIn, and the reasonthat I say the opportunity is
here is because you've got it'sthe least video centric platform
(04:10):
amongst all the major socialmedia platforms.
So if you start posting shortform video on LinkedIn right now
, you could be one of the onlyones who are talking about the
thing that you talk about andtalking to the audience that you
want to reach, and that's whatthat's what I'm going to cover
(04:34):
today.
I'm showing you five examplesof people who are doing this and
sort of how they're managing toget discoverability and get
their message across and do itin a personable, relatable way
that will resonate exactly withthe right crowd.
And so the other two things thatI want to mention about short
(04:55):
form video is that this thingabout building a strong personal
connection people will engagemore with your video.
Video actually gets betterengagement because they're
seeing a human being And theycan, you know, see who you are.
They can see your personality.
They can you know, if you'retalking about something and
(05:18):
there's emotional content in theway that you're expressing
whatever you're saying, peoplewill engage with that and they
literally will feel the sameemotion.
And the last thing I'll mentionis that short form video is
easily shared, and this is whereyou know if you're creating
content that people startsharing and here on LinkedIn,
(05:38):
it's called reposting.
If people are reposting yourcontent, this is where You're
not just getting a bigger reach,but the people who resonate
with you and the people who likeyou, and the people who've
grown to a place where theytrust you with your message and
they start sharing that messagewith others Well, guess what
(06:01):
Those other people are like them.
And so now you are reachingmore of the kind of people that
you want to reach the exactright fit crowd for you.
So, yeah, without further ado,i'm going to check out the
videos here, and we'll startwith Matt Schiver.
(06:25):
Matt is a business coach.
He started his career as aphysical therapist And now he is
a business coach for otherphysical therapists.
So he's got a great, greatniche And you can just sort of
imagine like there's a lot ofbusiness coaches And there's a
lot of business coaches onLinkedIn who are producing
(06:48):
business coaching content tohelp other businesses grow in
various ways or become moresuccessful in various ways.
But how many people do youthink in the business coaching
world are speaking only tophysical therapists and helping
physical therapists grow theirbusiness?
And so that when a physicaltherapist is thinking, oh, i
(07:11):
need to grow my business, how doI do it?
Now there's a specialist comingto them in the form of Matt and
he's saying I can help youbecause I know the physical
therapy world really well AndI've succeeded in growing my own
physical therapy business Andnow I can help you do the same
thing.
And now that he's making videoswhich he started, oh, less than
(07:32):
a year ago he's now like theguy who is producing video And
he's doing it for this onespecific niche And, as far as I
know, he's the only one.
He's the only one who'sspeaking specifically to
(07:53):
physical therapists aboutgrowing their business.
So, and the other thing I wantto say about this, just to tee
it up, is that I want to showthe video.
These videos are all short,they're all like a minute or
less, and this particular one, iwant to frame this around.
You know, all of these peoplethat I'm giving as examples are
(08:14):
regular people who have theirbusiness.
They are not YouTubers, they'renot creators, they're not
people who've gone viral onTikTok.
This is not their background atall.
In fact, none of them have beenmaking video on any kind of
regular basis before we startedworking together, and so, just
(08:35):
like the rest of us, they allhad, you know, questions and a
little bit of doubt of how wellthis is going to work and how
well they are going to be atbecoming someone who can make
video successfully, and so Ijust want to point out that this
is true.
This is true for Matt, and it'strue for all the rest, and
within the short time that we'vebeen able to work together,
(08:57):
they have really excelled atbeing able to use this medium in
a very simple and a veryeffective way, and when I say
simple, what I mean by that iswe create together what I call
mic drop moments, and these micdrop moments are these short
(09:17):
videos and the way they'reproduced and all the ones I'm
showing you.
These were all produced byremote interview.
So with each client I get on aremote interview.
We talk, you know, through theit's not zoom.
I use a tool called Riverside,but we talk through this tool
virtually and I ask themquestions and I'm interviewing
(09:39):
them and I'm pulling out theirbest material and their best
stories, and then I take thatfootage and I edit it down into
these short little video clips,which we call mic drop moments,
and then they get posted acrossall their social media platforms
that they want to be on,especially here linked in, and
(10:00):
so the result is that they onlyspend an hour with me one time a
month And in that hour theresult is that they get
basically a month's worth ofcontent.
So for them this fits reallywell into their whole marketing
strategy, whatever else they'redoing with their marketing.
This is an easy thing for themto find the time for And it's
(10:24):
super effective, because nowthey're being seen and heard and
listened to and their messageis starting to resonate with
their right fit crowd.
So Matt's going to talk abouthow he started in doing all of
this And let's see if I canqueue it up here.
He's talking about the impostersyndrome, you, right.
(11:51):
So I thought that was a goodone to start with, because he's
hit the mindset that he'sexpressing.
There is probably a very similarmindset that anyone has when
they're coming to do any kind ofcontent creation, but
especially video.
It's like who am I to do thisAnd how can I be sure that my
(12:13):
knowledge and my experience isgoing to be valuable to my
audience?
And I think the confidence thatyou gain.
People think that you need todo something off by yourself and
build your confidence And thenall of a sudden, you're going to
be extremely confident and thenyou come to the marketplace
like super confident And itdoesn't really work that way.
(12:33):
Confidence comes from actuallyshowing up and doing the thing.
Like you start taking actionand you start showing up
consistently and you startproducing your content on a
consistent basis, whatever thatis for you, whether it's once a
week, two times a week, threetimes a week And through that
(12:54):
action, through that repetitivemotion, you will become more
confident.
You will see that, yeah, peopleare responding And yes, i made
a video and it's it's prettygood And I sound pretty good,
and better people actually willrespond to you and start giving
(13:14):
you positive feedback, and yourconfidence just starts to grow
day after day when you're doingthis.
So next up is Melanie Borden,and she is the leader of the
Borden group.
Her website is human2brandcomAnd she is a social media
(13:37):
marketer that works withcompanies and basically performs
their social media marketingfor them, and she totally walks
her talk.
She is, i would say, a prettyestablished influencer here on
LinkedIn.
I think she has now well over160,000 people who are following
(13:58):
her on LinkedIn, and when wemet, she had made a few videos,
but kind of randomly and didn'tfeel confident about how they
had been made and didn't feelconfident getting on camera and
didn't feel confident usingvideo to get her message out,
and so we worked together over aperiod of time and started
(14:20):
producing videos just like thisone.
Right, people hire people whothey connect with.
(15:26):
So I think you get the feelingof how these work, and I just
want to say that if you'relistening to the podcast in the
future, you're going to miss outon the visuals, And so I think
it's a really good idea to gofind the actual video form of
this, because you can see howthese videos come together and
(15:49):
help, how people's expressionlike they're literal, you know
they're in person and they'reexpressing themselves, how that
works on you.
And then one other thing I'llnotice or note pink note of, is
that all of these videos areusing animated captions, and
this is an important feature ofshort form that anytime you're
(16:11):
doing a video like this, youwant to make sure that you're
including captions as part ofwhat you're putting into the
video content, because manypeople most of them are actually
watching the video on theirmobile device and When they do
that, they often have the soundoff, so they're not actually
(16:34):
listening to you speak.
And if you have captions,particularly if you have
animated captions, people aregoing to be able to read those
easily.
And the captions themselves area kind of pattern, interrupt
and make the whole experiencevisually more interesting,
particularly when you have.
You know these are talking headvideos and there's not a lot
(16:55):
going on other than you justspeaking to the camera.
So the captions can really helpin terms of just continuing to
like say, oh, what's going onhere and what's this and there's
a little emoji and you knowthat kind of thing And that that
really helps sort of pump theseup.
One other thing that I'llmention in terms of Melanie's
video is that she's doingsomething that I think is pretty
(17:18):
clever in terms of how you takeadvantage of being on LinkedIn,
and that is a lot of people whoare showing up and doing
content on the platform.
A lot of their content isrelated to how you use the
platform and how you succeed onLinkedIn, and anyone who is
(17:40):
spending time on LinkedIn andlooking to grow their network,
grow their business, grow theircareer, you know, whatever their
main reason for being on theplatform, they're all interested
in how do I use this platformbetter, and so if any part of
your content can overlap withthat kind of you know,
(18:01):
information or value, that's areally good one, and you're
going to find that more and morepeople will start paying
attention to you as someone whocan help them not only succeed,
but succeed right here onLinkedIn.
It's, you know, it's a reallygood way to get more attention
and more eyeballs on the contentthat you're delivering.
(18:21):
So next up number three isAmberley Allen, and Amberley I
really like because she isreally distinguishing herself in
a couple of ways.
One is that she's a marketerbut she has a business which is
basically providing merchantservices, credit card services
(18:45):
specifically to the automotiveindustry, and so her clients are
all dealerships And so she hasagain like this is one of these
really narrow niches.
You know, she knows theautomotive industry extremely
well because she has a marketingagency which has been helping
dealerships market themselvesfor the last 20 years, and now
(19:10):
she has this newer business andshe's using like literally
leveraging her experience tospeak to dealerships about how
they can basically save lots andlots of money by shifting the
way that they are acceptingtheir credit cards and their
credit card payments.
So great product, great offer,great niche.
(19:34):
And the other thing that I findinteresting about Amberley is
that she's a woman working inautomotive, and I think that
that's been a challenging thingfor a challenging place for
women to be, because automotivehas been among many
traditionally male-dominatedindustries, and she is really
(19:54):
succeeding.
And with her content she reallystands out.
And with this particular video,she's not just standing up and
saying, oh you know, i'm thebest at this and da-da-da, this
is a one that's actually muchmore personal, and she's talking
about her morning routine here,and the thing about this is
that when you do this, like whenyou personalize your content by
(20:17):
telling something of your ownstory and some of the ways that
you are confronting the variouschallenges in your life and the
challenges that you face on adaily basis.
And this can be like, you knowif you're busy and you have
overwhelm, and you know how doyou deal with that.
Well, this is the way that shedeals with it, and when you do
(20:39):
this, what you're sharing canbecome quite universal.
It's not all about you.
It's about all the people thatyou're talking to, and here's
the things that I'm dealing with.
How about you?
What are you dealing with?
So let me cue this up here.
(21:52):
Okay, all right, clear path formaking strides through the day.
I love it.
Yeah, you know I've got kids.
I get up in the morning.
You know I'm a parent and sothere's gonna be people out
there go.
Yeah, i'm a parent too, andI've got kids, and I know
exactly what it feels like whenyou have.
(22:15):
You know the morning chaos ofgetting your kids ready for
school, or getting your kidsready for whatever, or when one
of them is home on a sick day orwhatever that is.
I mean, this is so relatableand so easily connectable to the
kind of people that you want tobe working with.
So anyone who any of theparents out there are gonna
(22:41):
connect with this piece ofcontent, and these are the
things that you want to do with.
Your content is well, what arethe things that are sort of part
of your life, like who are youand what are the most important
pieces of your life and what arethe regular things that you
deal with, manage, do payattention to on a daily basis,
(23:02):
and those things.
You may not think that they'reall that special, but there's a
bunch of people out there whoare basically like you, they're
in the same boat, and when youcan connect your content with
the feeling like we're all inthe same boat here, we're all on
the same bus, well that can bequite powerful.
(23:26):
So, yeah, good one.
Next one is Becky Humphrey, andBecky is a coach and she is
actually offering a new coursethat's all about how to deal
with stress and overwhelm.
That's a brand new onlinecourse, and so she's been
creating a bunch of content totalk about her work, but also to
(23:51):
start promoting this program,and this particular video is
busting a myth and it'schallenging conventional wisdom,
and I love this kind of content, because I think, better than
information content, one of theways that you can capture
people's attention most quicklyis by challenging the status quo
(24:14):
and challenging theconventional wisdom And whatever
the mythology is that peoplehave sort of settled into
believing.
You can say you know what thatmay have worked in the olden
days, but now it doesn't work sowell, it's not really serving
you And there's this new way.
There's a new way of thinkingabout this.
So in her case, she's talkingabout how, when people think
(24:37):
about stress and overwhelm andany kind of challenging thing
like that, they think they canthink their way out of it.
And this is what she'schallenging.
All right, high pressure, highstress moments put you right
(25:53):
into lizard brain.
So this is just like it's.
This is great value, it's greatinformation, it's highly
relatable.
And I just want to emphasizethat these videos are produced
in such a simple way.
I mean, we're in a like Beckylives in Costa Rica, we're on a
(26:14):
remote interview and she isliterally, you know, looking at
me and we're talking through herphone.
So that video was recorded onher phone in her apartment in
Costa Rica And it, you know, thepeople get hung up on the
technical side of how do I makea video, how do I look and sound
(26:35):
good, how do I set it all up,and and when I work with people,
we make it as simple aspossible And you are going to
look and sound good And yourmessage is going to be clear.
But you don't need to be allhung up or worried about or in
bothering with getting a lot ofexpensive, hard to deal with
(26:56):
technical gear.
That's just not necessary,especially now that most of us
have a smartphone with a reallygood camera on board of the
phone.
So last up is Kathy Robinson,and Kathy is an executive coach,
executive career coach And thething I'll say about this video
(27:19):
is that we kind of took this tothe next level And if you're, if
you are, in the future,listening to this in the podcast
, you're going to miss out onthis.
I'll make sure that I embed thisparticular video in the show
notes so you can go and watch itthere.
This has a lot of animation init.
So this is.
You know, this was recorded ina remote interview, but then I
(27:41):
took the footage and we added alot of graphic art and animation
to this just to make it moreinteresting.
And the other thing to note hereis that the thing that Kathy's
doing in this video is she isexplaining a framework, and this
is also very powerful.
When you're wanting to shareinformation, it's really helpful
(28:03):
to share it within a framework,because the framework makes it
easier to remember.
And if you can come up withlike a very simple framework and
a name for your framework thatpeople can take away with them
and use so much, the betterpeople will retain it, they'll
put it into action And if it'syour framework this is something
(28:26):
that you've created.
They know that if they want toreally get the full value of
applying this framework in theirwork or in their lives, then
the person to do that work withis you.
So it makes you unique, itmakes you more of a unicorn when
you have your own framework Andwhen you have your own
framework.
So let's take a look at this oneand go from there, right.
(29:38):
So I love this because this isa quick win for someone, and if
you can give people this quickwin, this easy step, this thing
that they can like take, try itout, do an experiment, get a
positive result, that's terrific, because you're helping them go
(29:59):
through the experience ofgetting one step closer to the
result that they're looking for.
And if they do that with yourcontent, a couple things can
happen.
One is you're attractive.
They're going to come back andsay, well, great, this, i did
the first little thing here.
Now I want more.
I'm hungry for more, and thehungry they are and the hungry
(30:20):
they get, the more likely thatthey are going to want to work
with you.
The second thing is that ifthey honestly do something they
find it useful in their lives,they're going to know other
people around them who could usethe same tool, could use the
same framework and apply it intheir own situation, and they
say, oh, you have this problem.
Well, i got this great solutionfrom Kathy Robinson.
(30:43):
Here it is go watch this videoAnd you can learn the same thing
that I did.
And you can learn it in lessthan a minute.
It doesn't take, you know, halfan hour.
You don't have to sit throughan hour long webinar.
It just take this and run.
So this just is a key ofterrifically, terrifically
(31:04):
valuable and terrificallyshareable video, and so this
process, this process forcreating these I mean short form
video, does not have to take alot of time.
All of these people, the fivevideos that I just showed you,
the five clients, these examples, all of them we sat for a
(31:27):
single hour and they created anentire batch of videos that was
then edited and scheduled andposted over the following month.
And so, you know, two or threevideos a week on average were
being posted, along withwhatever other social media
(31:47):
content that they want to postAnd that goes out.
And so their face startsshowing up on a regular basis
over time, and so they becomethis familiar face to exactly
the right group of people.
And this mic drop momentsprogram that I, that I offer, is
(32:10):
happening on a regular basis,in the sense that people come in
and we work together for abouta three month initial engagement
And then, depending on wherethey are, at the end of that
three months they can continueand keep on going.
And for folks who are basically, you know, wanting to be more
in their business and have theirmarketing work for them instead
(32:36):
of spending all their timehaving to do their marketing,
this is a really elegantsolution.
The other thing that's reallycool is that when you produce
this kind of content, you'regetting a whole set of videos
Well, the transcription, thetext version of these videos
also makes great content interms of short social media
(32:59):
posts.
So you can take the text copy ofany of these videos and post it
again as a text post, or youcould post it as a carousel.
Imagine Imagine the if stackbeing posted as a carousel.
I mean it would be great.
So this is a way to basicallyeasily downloads all the best
(33:26):
ideas out of your brain and turnthem into mic drop moments and
then present them in a veryanimated, personable or
relatable way to exactly theright audience.
And this works really well fordiscoverability, increasing the
awareness.
It works really well forengagement and getting people to
(33:47):
interact and respond to you.
And, of course, it works superwell when you're wanting to get
people on that all importantsales call, because by the time
they get there, by the time theyactually come forward and say,
look, i would like to talk withyou more, about working with you
, they're already ready to buyyour offer.
(34:08):
They already know about youroffer, they already know about
the benefit, they already haveexperienced some of the benefits
of getting some of the valuethat you present.
And so when they're coming inthe door, they're saying I'm
ready, i want, i want whatyou've got.
I know all about it.
So that's what I have for youtoday.
If you want what I've got, ifyou'd like to find out more
about if you would be a good fitto create your own mic drop
(34:31):
moments, shoot me a DM.
Put a link in the comments, sayI want some mic drops, or you
can go to my mic drop momentsdot com.
I'll say that again, it's mymic drop moments dot com And you
can schedule a call with me Andin just 15 minutes we can find
(34:52):
out if you're a great fit forbecoming a short form video
master.
All right, so next week nextweek I'm doing another kind of
video review, only this timewe're going to focus on the
LinkedIn profile video.
Probably the most underusedfeature on LinkedIn is the fact
(35:16):
that you can create a 30 secondvideo and use that in addition
to the profile picture that youhave so that people can hear
your 30 second pitch.
And I've got a 30 second pitchexpert coming on And her name is
Shala Dinkoy.
The two of us are going to gettogether and we're going to go
(35:37):
through a number of LinkedInprofile videos and rate and
review them for your viewingpleasure.
So stay tuned for that, nextThursday, 11 am Eastern time,
and until then, so long.
And we are live.
Welcome to the StandoutBusiness Show.
I'm Brad Powell, and today weare asking the question why
should you start getting seriousabout short form video?
I've got a special episodetoday because I don't have just
(00:23):
one guest, i have five virtualguests, because I'm sharing five
examples of short form videosfrom five of the clients that
I've been working with over thepast year, and yeah, so stay
tuned for this.
This is going to be a good oneAs we dive in.
(00:44):
I just want to start by sayinghere are three essential reasons
why you should start takingshort form so seriously right
now.
Number one short form videosactually let you quickly spread
your message because they're soeasy to consume, and we're
(01:09):
talking about a video that isone minute or less, and, in fact
, the shorter the better.
If you can say what you need tosay and get a message across in
15 seconds or 20 seconds or 30seconds, that's great, and it's
completely possible to do that.
I have a friend who I've workedwith.
(01:31):
We started working togetherprobably four or five years ago,
and she opened up an account onInstagram which is called the
Radiant Health Cafe, and so youcan go check that out at Radiant
Health Cafe on Instagram Andshe just started last fall with
this brand new business accountAnd it had zero followers And if
(01:56):
she's an energy healer, and soshe was getting on and showing
like literally short 15, 20second videos where she would
say, oh, you're not gettingsleep, well, press on this one
place on your hand and see ifthat works for you.
And so she was showing allthese different simple
modalities that people couldpractice, and doing it in a very
(02:20):
quick amount of time.
And she lives in Florida, sothese were, all you know, shot
outside just using hersmartphone, and her account has
just absolutely exploded.
She now has over 100,000followers And her videos always
get thousands of views,sometimes tens of thousands of
(02:42):
views.
It's really quite remarkable.
So, you know, for people who arethinking, oh, it's too late for
me, oh, you know, i've missedthe bandwagon, this is something
you should think about, becauseif you're coming up with the
right kind of helpfulinformation and you're speaking
directly to the right audience,the people who you want to reach
(03:03):
, and you're doing it in a verypersonable way, well it can
really work.
And, more to the point, youknow, with the advent of TikTok,
short form has kind of takenover on social media.
Tiktok has shown the world howmuch attention you know short 30
(03:27):
second, 40 second videos cangarner, and so the other
platforms Facebook, instagram,youtube are all playing this
catch-up game And they've allgiven a lot of weight to short
form video.
So, all across the board nowyou can be posting these short,
quick little videos, and thealgorithm on all the platforms
(03:48):
is going to reward you for doingso.
But that leaves the opportunityfor us folks who are posting
here on LinkedIn, and the reasonthat I say the opportunity is
here is because you've got it'sthe least video centric platform
(04:10):
amongst all the major socialmedia platforms.
So if you start posting shortform video on LinkedIn right now
, you could be one of the onlyones who are talking about the
thing that you talk about andtalking to the audience that you
want to reach, and that's whatthat's what I'm going to cover
(04:34):
today.
I'm showing you five examplesof people who are doing this and
sort of how they're managing toget discoverability and get
their message across and do itin a personable, relatable way
that will resonate exactly withthe right crowd.
And so the other two things thatI want to mention about short
(04:55):
form video is that this thingabout building a strong personal
connection people will engagemore with your video.
Video actually gets betterengagement because they're
seeing a human being And theycan, you know, see who you are.
They can see your personality.
They can you know, if you'retalking about something and
(05:18):
there's emotional content in theway that you're expressing
whatever you're saying, peoplewill engage with that and they
literally will feel the sameemotion.
And the last thing I'll mentionis that short form video is
easily shared, and this is whereyou know if you're creating
content that people startsharing and here on LinkedIn,
(05:38):
it's called reposting.
If people are reposting yourcontent, this is where You're
not just getting a bigger reach,but the people who resonate
with you and the people who likeyou, and the people who've
grown to a place where theytrust you with your message and
they start sharing that messagewith others Well, guess what
(06:01):
Those other people are like them.
And so now you are reachingmore of the kind of people that
you want to reach the exactright fit crowd for you.
So, yeah, without further ado,i'm going to check out the
videos here, and we'll startwith Matt Schiver.
(06:25):
Matt is a business coach.
He started his career as aphysical therapist And now he is
a business coach for otherphysical therapists.
So he's got a great, greatniche And you can just sort of
imagine like there's a lot ofbusiness coaches And there's a
lot of business coaches onLinkedIn who are producing
(06:48):
business coaching content tohelp other businesses grow in
various ways or become moresuccessful in various ways.
But how many people do youthink in the business coaching
world are speaking only tophysical therapists and helping
physical therapists grow theirbusiness?
And so that when a physicaltherapist is thinking, oh, i
(07:11):
need to grow my business, how doI do it?
Now there's a specialist comingto them in the form of Matt and
he's saying I can help youbecause I know the physical
therapy world really well AndI've succeeded in growing my own
physical therapy business Andnow I can help you do the same
thing.
And now that he's making videoswhich he started, oh, less than
(07:32):
a year ago he's now like theguy who is producing video And
he's doing it for this onespecific niche And, as far as I
know, he's the only one.
He's the only one who'sspeaking specifically to
(07:53):
physical therapists aboutgrowing their business.
So, and the other thing I wantto say about this, just to tee
it up, is that I want to showthe video.
These videos are all short,they're all like a minute or
less, and this particular one, iwant to frame this around.
You know, all of these peoplethat I'm giving as examples are
(08:14):
regular people who have theirbusiness.
They are not YouTubers, they'renot creators, they're not
people who've gone viral onTikTok.
This is not their background atall.
In fact, none of them have beenmaking video on any kind of
regular basis before we startedworking together, and so, just
(08:35):
like the rest of us, they allhad, you know, questions and a
little bit of doubt of how wellthis is going to work and how
well they are going to be atbecoming someone who can make
video successfully, and so Ijust want to point out that this
is true.
This is true for Matt, and it'strue for all the rest, and
within the short time that we'vebeen able to work together,
(08:57):
they have really excelled atbeing able to use this medium in
a very simple and a veryeffective way, and when I say
simple, what I mean by that iswe create together what I call
mic drop moments, and these micdrop moments are these short
(09:17):
videos and the way they'reproduced and all the ones I'm
showing you.
These were all produced byremote interview.
So with each client I get on aremote interview.
We talk, you know, through theit's not zoom.
I use a tool called Riverside,but we talk through this tool
virtually and I ask themquestions and I'm interviewing
(09:39):
them and I'm pulling out theirbest material and their best
stories, and then I take thatfootage and I edit it down into
these short little video clips,which we call mic drop moments,
and then they get posted acrossall their social media platforms
that they want to be on,especially here linked in, and
(10:00):
so the result is that they onlyspend an hour with me one time a
month And in that hour theresult is that they get
basically a month's worth ofcontent.
So for them this fits reallywell into their whole marketing
strategy, whatever else they'redoing with their marketing.
This is an easy thing for themto find the time for And it's
(10:24):
super effective, because nowthey're being seen and heard and
listened to and their messageis starting to resonate with
their right fit crowd.
So Matt's going to talk abouthow he started in doing all of
this And let's see if I canqueue it up here.
He's talking about the impostersyndrome, you, right.
(11:51):
So I thought that was a goodone to start with, because he's
hit the mindset that he'sexpressing.
There is probably a very similarmindset that anyone has when
they're coming to do any kind ofcontent creation, but
especially video.
It's like who am I to do thisAnd how can I be sure that my
(12:13):
knowledge and my experience isgoing to be valuable to my
audience?
And I think the confidence thatyou gain.
People think that you need todo something off by yourself and
build your confidence And thenall of a sudden, you're going to
be extremely confident and thenyou come to the marketplace
like super confident And itdoesn't really work that way.
(12:33):
Confidence comes from actuallyshowing up and doing the thing.
Like you start taking actionand you start showing up
consistently and you startproducing your content on a
consistent basis, whatever thatis for you, whether it's once a
week, two times a week, threetimes a week And through that
(12:54):
action, through that repetitivemotion, you will become more
confident.
You will see that, yeah, peopleare responding And yes, i made
a video and it's it's prettygood And I sound pretty good,
and better people actually willrespond to you and start giving
(13:14):
you positive feedback, and yourconfidence just starts to grow
day after day when you're doingthis.
So next up is Melanie Borden,and she is the leader of the
Borden group.
Her website is human2brandcomAnd she is a social media
(13:37):
marketer that works withcompanies and basically performs
their social media marketingfor them, and she totally walks
her talk.
She is, i would say, a prettyestablished influencer here on
LinkedIn.
I think she has now well over160,000 people who are following
(13:58):
her on LinkedIn, and when wemet, she had made a few videos,
but kind of randomly and didn'tfeel confident about how they
had been made and didn't feelconfident getting on camera and
didn't feel confident usingvideo to get her message out,
and so we worked together over aperiod of time and started
(14:20):
producing videos just like thisone.
Right, people hire people whothey connect with.
(15:26):
So I think you get the feelingof how these work, and I just
want to say that if you'relistening to the podcast in the
future, you're going to miss outon the visuals, And so I think
it's a really good idea to gofind the actual video form of
this, because you can see howthese videos come together and
(15:49):
help, how people's expressionlike they're literal, you know
they're in person and they'reexpressing themselves, how that
works on you.
And then one other thing I'llnotice or note pink note of, is
that all of these videos areusing animated captions, and
this is an important feature ofshort form that anytime you're
(16:11):
doing a video like this, youwant to make sure that you're
including captions as part ofwhat you're putting into the
video content, because manypeople most of them are actually
watching the video on theirmobile device and When they do
that, they often have the soundoff, so they're not actually
(16:34):
listening to you speak.
And if you have captions,particularly if you have
animated captions, people aregoing to be able to read those
easily.
And the captions themselves area kind of pattern, interrupt
and make the whole experiencevisually more interesting,
particularly when you have.
You know these are talking headvideos and there's not a lot
(16:55):
going on other than you justspeaking to the camera.
So the captions can really helpin terms of just continuing to
like say, oh, what's going onhere and what's this and there's
a little emoji and you knowthat kind of thing And that that
really helps sort of pump theseup.
One other thing that I'llmention in terms of Melanie's
video is that she's doingsomething that I think is pretty
(17:18):
clever in terms of how you takeadvantage of being on LinkedIn,
and that is a lot of people whoare showing up and doing
content on the platform.
A lot of their content isrelated to how you use the
platform and how you succeed onLinkedIn, and anyone who is
(17:40):
spending time on LinkedIn andlooking to grow their network,
grow their business, grow theircareer, you know, whatever their
main reason for being on theplatform, they're all interested
in how do I use this platformbetter, and so if any part of
your content can overlap withthat kind of you know,
(18:01):
information or value, that's areally good one, and you're
going to find that more and morepeople will start paying
attention to you as someone whocan help them not only succeed,
but succeed right here onLinkedIn.
It's, you know, it's a reallygood way to get more attention
and more eyeballs on the contentthat you're delivering.
(18:21):
So next up number three isAmberley Allen, and Amberley I
really like because she isreally distinguishing herself in
a couple of ways.
One is that she's a marketerbut she has a business which is
basically providing merchantservices, credit card services
(18:45):
specifically to the automotiveindustry, and so her clients are
all dealerships And so she hasagain like this is one of these
really narrow niches.
You know, she knows theautomotive industry extremely
well because she has a marketingagency which has been helping
dealerships market themselvesfor the last 20 years, and now
(19:10):
she has this newer business andshe's using like literally
leveraging her experience tospeak to dealerships about how
they can basically save lots andlots of money by shifting the
way that they are acceptingtheir credit cards and their
credit card payments.
So great product, great offer,great niche.
(19:34):
And the other thing that I findinteresting about Amberley is
that she's a woman working inautomotive, and I think that
that's been a challenging thingfor a challenging place for
women to be, because automotivehas been among many
traditionally male-dominatedindustries, and she is really
(19:54):
succeeding.
And with her content she reallystands out.
And with this particular video,she's not just standing up and
saying, oh you know, i'm thebest at this and da-da-da, this
is a one that's actually muchmore personal, and she's talking
about her morning routine here,and the thing about this is
that when you do this, like whenyou personalize your content by
(20:17):
telling something of your ownstory and some of the ways that
you are confronting the variouschallenges in your life and the
challenges that you face on adaily basis.
And this can be like, you knowif you're busy and you have
overwhelm, and you know how doyou deal with that.
Well, this is the way that shedeals with it, and when you do
(20:39):
this, what you're sharing canbecome quite universal.
It's not all about you.
It's about all the people thatyou're talking to, and here's
the things that I'm dealing with.
How about you?
What are you dealing with?
So let me cue this up here.
(21:52):
Okay, all right, clear path formaking strides through the day.
I love it.
Yeah, you know I've got kids.
I get up in the morning.
You know I'm a parent and sothere's gonna be people out
there go.
Yeah, i'm a parent too, andI've got kids, and I know
exactly what it feels like whenyou have.
(22:15):
You know the morning chaos ofgetting your kids ready for
school, or getting your kidsready for whatever, or when one
of them is home on a sick day orwhatever that is.
I mean, this is so relatableand so easily connectable to the
kind of people that you want tobe working with.
So anyone who any of theparents out there are gonna
(22:41):
connect with this piece ofcontent, and these are the
things that you want to do with.
Your content is well, what arethe things that are sort of part
of your life, like who are youand what are the most important
pieces of your life and what arethe regular things that you
deal with, manage, do payattention to on a daily basis,
(23:02):
and those things.
You may not think that they'reall that special, but there's a
bunch of people out there whoare basically like you, they're
in the same boat, and when youcan connect your content with
the feeling like we're all inthe same boat here, we're all on
the same bus, well that can bequite powerful.
(23:26):
So, yeah, good one.
Next one is Becky Humphrey, andBecky is a coach and she is
actually offering a new coursethat's all about how to deal
with stress and overwhelm.
That's a brand new onlinecourse, and so she's been
creating a bunch of content totalk about her work, but also to
(23:51):
start promoting this program,and this particular video is
busting a myth and it'schallenging conventional wisdom,
and I love this kind of content, because I think, better than
information content, one of theways that you can capture
people's attention most quicklyis by challenging the status quo
(24:14):
and challenging theconventional wisdom And whatever
the mythology is that peoplehave sort of settled into
believing.
You can say you know what thatmay have worked in the olden
days, but now it doesn't work sowell, it's not really serving
you And there's this new way.
There's a new way of thinkingabout this.
So in her case, she's talkingabout how, when people think
(24:37):
about stress and overwhelm andany kind of challenging thing
like that, they think they canthink their way out of it.
And this is what she'schallenging.
All right, high pressure, highstress moments put you right
(25:53):
into lizard brain.
So this is just like it's.
This is great value, it's greatinformation, it's highly
relatable.
And I just want to emphasizethat these videos are produced
in such a simple way.
I mean, we're in a like Beckylives in Costa Rica, we're on a
(26:14):
remote interview and she isliterally, you know, looking at
me and we're talking through herphone.
So that video was recorded onher phone in her apartment in
Costa Rica And it, you know, thepeople get hung up on the
technical side of how do I makea video, how do I look and sound
(26:35):
good, how do I set it all up,and and when I work with people,
we make it as simple aspossible And you are going to
look and sound good And yourmessage is going to be clear.
But you don't need to be allhung up or worried about or in
bothering with getting a lot ofexpensive, hard to deal with
(26:56):
technical gear.
That's just not necessary,especially now that most of us
have a smartphone with a reallygood camera on board of the
phone.
So last up is Kathy Robinson,and Kathy is an executive coach,
executive career coach And thething I'll say about this video
(27:19):
is that we kind of took this tothe next level And if you're, if
you are, in the future,listening to this in the podcast
, you're going to miss out onthis.
I'll make sure that I embed thisparticular video in the show
notes so you can go and watch itthere.
This has a lot of animation init.
So this is.
You know, this was recorded ina remote interview, but then I
(27:41):
took the footage and we added alot of graphic art and animation
to this just to make it moreinteresting.
And the other thing to note hereis that the thing that Kathy's
doing in this video is she isexplaining a framework, and this
is also very powerful.
When you're wanting to shareinformation, it's really helpful
(28:03):
to share it within a framework,because the framework makes it
easier to remember.
And if you can come up withlike a very simple framework and
a name for your framework thatpeople can take away with them
and use so much, the betterpeople will retain it, they'll
put it into action And if it'syour framework this is something
(28:26):
that you've created.
They know that if they want toreally get the full value of
applying this framework in theirwork or in their lives, then
the person to do that work withis you.
So it makes you unique, itmakes you more of a unicorn when
you have your own framework Andwhen you have your own
framework.
So let's take a look at this oneand go from there, right.
(29:38):
So I love this because this isa quick win for someone, and if
you can give people this quickwin, this easy step, this thing
that they can like take, try itout, do an experiment, get a
positive result, that's terrific, because you're helping them go
(29:59):
through the experience ofgetting one step closer to the
result that they're looking for.
And if they do that with yourcontent, a couple things can
happen.
One is you're attractive.
They're going to come back andsay, well, great, this, i did
the first little thing here.
Now I want more.
I'm hungry for more, and thehungry they are and the hungry
(30:20):
they get, the more likely thatthey are going to want to work
with you.
The second thing is that ifthey honestly do something they
find it useful in their lives,they're going to know other
people around them who could usethe same tool, could use the
same framework and apply it intheir own situation, and they
say, oh, you have this problem.
Well, i got this great solutionfrom Kathy Robinson.
(30:43):
Here it is go watch this videoAnd you can learn the same thing
that I did.
And you can learn it in lessthan a minute.
It doesn't take, you know, halfan hour.
You don't have to sit throughan hour long webinar.
It just take this and run.
So this just is a key ofterrifically, terrifically
(31:04):
valuable and terrificallyshareable video, and so this
process, this process forcreating these I mean short form
video, does not have to take alot of time.
All of these people, the fivevideos that I just showed you,
the five clients, these examples, all of them we sat for a
(31:27):
single hour and they created anentire batch of videos that was
then edited and scheduled andposted over the following month.
And so, you know, two or threevideos a week on average were
being posted, along withwhatever other social media
(31:47):
content that they want to postAnd that goes out.
And so their face startsshowing up on a regular basis
over time, and so they becomethis familiar face to exactly
the right group of people.
And this mic drop momentsprogram that I, that I offer, is
(32:10):
happening on a regular basis,in the sense that people come in
and we work together for abouta three month initial engagement
And then, depending on wherethey are, at the end of that
three months they can continueand keep on going.
And for folks who are basically, you know, wanting to be more
in their business and have theirmarketing work for them instead
(32:36):
of spending all their timehaving to do their marketing,
this is a really elegantsolution.
The other thing that's reallycool is that when you produce
this kind of content, you'regetting a whole set of videos
Well, the transcription, thetext version of these videos
also makes great content interms of short social media
(32:59):
posts.
So you can take the text copy ofany of these videos and post it
again as a text post, or youcould post it as a carousel.
Imagine Imagine the if stackbeing posted as a carousel.
I mean it would be great.
So this is a way to basicallyeasily downloads all the best
(33:26):
ideas out of your brain and turnthem into mic drop moments and
then present them in a veryanimated, personable or
relatable way to exactly theright audience.
And this works really well fordiscoverability, increasing the
awareness.
It works really well forengagement and getting people to
(33:47):
interact and respond to you.
And, of course, it works superwell when you're wanting to get
people on that all importantsales call, because by the time
they get there, by the time theyactually come forward and say,
look, i would like to talk withyou more, about working with you
, they're already ready to buyyour offer.
(34:08):
They already know about youroffer, they already know about
the benefit, they already haveexperienced some of the benefits
of getting some of the valuethat you present.
And so when they're coming inthe door, they're saying I'm
ready, i want, i want whatyou've got.
I know all about it.
So that's what I have for youtoday.
If you want what I've got, ifyou'd like to find out more
about if you would be a good fitto create your own mic drop
(34:31):
moments, shoot me a DM.
Put a link in the comments, sayI want some mic drops, or you
can go to my mic drop momentsdot com.
I'll say that again, it's mymic drop moments dot com And you
can schedule a call with me Andin just 15 minutes we can find
(34:52):
out if you're a great fit forbecoming a short form video
master.
All right, so next week nextweek I'm doing another kind of
video review, only this timewe're going to focus on the
LinkedIn profile video.
Probably the most underusedfeature on LinkedIn is the fact
(35:16):
that you can create a 30 secondvideo and use that in addition
to the profile picture that youhave so that people can hear
your 30 second pitch.
And I've got a 30 second pitchexpert coming on And her name is
Shala Dinkoy.
The two of us are going to gettogether and we're going to go
(35:37):
through a number of LinkedInprofile videos and rate and
review them for your viewingpleasure.
So stay tuned for that, nextThursday, 11 am Eastern time,
and until then, so long.
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