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June 17, 2025 23 mins

In this insightful episode, Meir Ezra shares how you can start a business aligned with your life goals by learning foundational skills. If you’re struggling with where to start, or if you lack confidence to launch your idea, you won’t want to miss it.

You will discover:

- Why learning the seven business areas ensures your startup’s success

- How to learn effectively to understand and define success clearly

- What small steps build confidence to overcome doubts and start

This episode is ideal for for Founders, Owners, and CEOs in stage 1 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Meir Ezra is Israeli-born and raised. After completing six years in a top unit in the Israeli submarines, Meir traveled the Far East, including hiking through the Himalayas. Meir then moved to South Africa. He established his company, which grew to $100 million within 3 years by age 31. Meir went on to establish multiple companies across the globe, has many inventions and patents in his name, and has invested in countless businesses. Meir gives a guarantee that no one else provides: A target is agreed upon for your business or life, and if you follow the steps he lays out, he guarantees your success - or your money back.

Want to learn more about Meir Ezra's work at Guaranteed Prosperity? Check out his website at https://www.gprosperity.com/

Mentioned in this episode:

Take the Founder's Evolution Quiz Today

If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Scott Ritzheimer (00:00):
Hello, hello and welcome. Welcome once

(00:02):
again to the secrets of thehigh demand coach podcast. And
here with us today is the oneand only from the other side
of the world, practically MeirEzra, who's an Israeli, born
and raised coachingconsultant, leader and
visionary, who, aftercompleting six years in a top
unit in the Israel Israelisubmarine Meir Meir sorry

(00:23):
traveled the Far East,including hiking through the
Himalayas. And Meir then movedto South Africa, where he
established his own company,which grew to 100 million in
three years, all by the age of31 Meir went on to establish
multiple companies across theglobe, and has many inventions
and patents in his name, andhas invested in countless

(00:46):
businesses. He gives aguarantee that no one else
provides now, a target isagreed upon for your business
and your life, and if youfollow the steps he lays out,
he guarantees your success oryour money back. He's here
with us today. Meir welcome tothe show. I'm so excited to
have you on. This has been avery long time coming, but
you're here and we're ready togo. So for founders who are

(01:10):
out there, and I would go sofar as to say, like pre
founders, right? Folks who'vehad some version of success,
but it's not there. It's notchecking the box, it's not
enough. So many of them arejust buzzing with ideas,
right? You see these. You talkto them every day. They have
tons of ideas, but they don'tknow where to start. What's
the first thing that someoneshould do if they're thinking

(01:30):
about starting a business, tomake sure that that business
aligns with the goals thatthey actually have, not just
for their business, but forlife and relationships and
everything in between?

Meir Ezra (01:41):
Okay, so be first of all, hi. Hi to you. And for
all the listeners, if I lookat starting a business, you
need to understand that adoctor is in the business of
fixing bodies, and he studyfor 789, 10 years before he
can actually do an operation.A person, engineer, learn how

(02:06):
to be an engineer for manyyears, a driver, learn for
quite a while before he becomea good driver. Somehow, people
think that a business issomething different kind of
animal, that you can juststart it and know what to do.
You need to learn. You need tolearn now, most businesses

(02:28):
starting because someone isreally good at something.
Let's say I'm a good dentist.So I will say, Well, you know,
I'm going to start a businessbeing a dentist, but being a
dentist is just one area ofthe business. A business have
seven areas. Every businessacross the world have seven
divisions, seven areas, andthe technical side is one

(02:51):
area. So even if you areextremely good technician or
extremely good dentist orextremely good doctor a
lawyer, you have 14% chancesof success, and indeed, most
businesses don't make itbecause they not learn how to
be a lawyer for seven years,and they've learned how to

(03:13):
market for 27 seconds, if atall, yes. And they've learned
finance for even less, andthey learn their relationship
for even less, and theylearned about ethics for even
less, and they learned abouthow are you becoming a
founder? What does it mean tobe a founder for even less? So
if you don't know what are theseven areas? That's number one

(03:35):
and number two. If you don'tinvest in yourself in learning
those areas, chances ofsuccess are zero, and indeed,
most companies close withinthe first five years. And
those that, even those thatdon't, they close, most owners
of businesses earn less thanif they will work at that same

(03:57):
job for someone else. Yeah, soit's not such a good idea to
start a business if you don'tknow how to run a business,
much like it's not such a goodidea to take an airplane if
you didn't learn how toflight. Yes, it's not. It's
just not such a good idea. Thecrash with an is very fast. In

(04:17):
a it's a matter of the minutesor seconds. The crash with the
business takes a bit longerand costs much more. Yeah,
it's so true. The first thingyou need to learn, you need to
know that you don't know.

Scott Ritzheimer (04:31):
I love that I love that I love that.
Because I feel like mostpeople just try to skip this
stage altogether, and they'relike, there are real reasons
why. I mean, most folks don'tstart a business because
everything's wonderful, right?Usually, there's some kind of,
like, they're driven to, at atbest, to solve a really big
problem in the world, right?At worst, to get rid of their

(04:53):
boss, you know, like they'rejust trying to, or because
their boss got rid of them.So, like, there are some real
factors that go on here. But.Uh, when you look at here's
the other part of the problem,I don't think most people who
are successful give thisseason its due, right? A lot
of folks won't say that,because they kind of want to
look like the overnightsuccess, like that that plays

(05:15):
into the story and themystique and the aura better
and and so one of the thingsyou you don't hear when you
hear a lot of stories, is theseason of learning ahead of
time. Yeah, and so, as someonewho has done this many times,
as someone who has helpedother people through this,

(05:35):
help us to redefine like shortrun success. How do you
succeed in that learning stagebefore you make the leap?

Meir Ezra (05:46):
So the first thing that I will do, every person
that come to me, I guaranteethe success. I say, if you
come to me, I'll teach you howto start your business, or
wherever you are, to fix yourbusiness, whatever. If you
don't succeed, we define theresult. If you don't get the
result, you don't pay me. Ipay you damages. So it's not
that I just give a guaranteethat you will not pay me if,

(06:08):
if you don't make the money, Iwill pay you. But, but you
just need to do what we agreethat you will do on time. Now,
prerequisite for doinganything. You have to
understand it. I know it'salmost like, why do you need
to say it? You do.Prerequisite is not you don't

(06:31):
need to parrot it. This isdifferent than parroting.
There's one thing to parrotsomething and there's another
thing to understand something.So the first thing that I do
with any person that I startto work with, I teach him how
to learn, and you say what youneed to write, yeah, and you
need to learn how to learn.Why? Because everyone being in

(06:51):
school, no one remember 1% ofwhat they've studied at
school, and every singleperson that I worked with
don't understand fully whatthey read or what this they
don't actually understand likethe simplest thing. Everyone

(07:15):
wants to be successful. Whatdoes it mean? Success? They
can give me examples ofsuccess, right? Or successful
people, but they cannot definewhat is the definition of the
word success. Now, if youdon't know what does it mean?
How can you become successful?Sure, yeah, okay, you want a
tomato, but you don't knowwhat is a tomato? How can you

(07:35):
find a tomato between all thevegetables? You have to have a
definition of what is success,and this not example of
successful people. And this isjust one, one word, what is
money? Everyone know wellmoney. They know what currency
is, but what is money? What ismarketing? What is a

(07:58):
salesperson? A salesperson isa person that sell no not even
close. A salesperson is aperson that helped the
prospect to help himself withmy product or services, which
mean I never tell myself,people sell more. I tell them,
help more. Yeah, becausehelping the prospect. Now, if

(08:22):
you understand that youactually a salesperson, is a
person that help the prospect,your viewpoint change totally.
Because, okay, so how do Ihelp him? Well, I need to
understand him if I want tohelp him, etc, etc. So the
main The first thing I do, Iteach people how to
understand, yeah, like how tolearn. How do you can

(08:44):
understand it? How do you getan understanding of anything?
So nothing is complex. If youneed to learn Excel, and I
need you to learn how to do Xlookup, how do you learn it in
such a way that it's easy? Youdo it while you, while you're
sleeping. How nothing phaseyou? Yeah, if you can learn
anything, nothing will fazeyou. You know, most of the

(09:05):
people know the story aboutthe if you give a person a
fish, you will have a meal,but if you give him a fishing
rod, he will have a job. Yes,no. If you give him a fish,
you will have a meal. If yougive him a fishing rod, he is
now your slave, but if youteach him how to learn, he can
do anything he want. He can hecan learn any profession, and

(09:27):
he can improve. Otherwise,he's just a fisherman forever
and ever and ever. So thefirst thing, the first thing
you need to learn. How toLearn. It sounds almost
unbelievable, but that'swhat's missing for most
people. They cannot learn. Sothey don't learn, even if the
past, even if they are doctorsand the past exams, they

(09:50):
didn't actually learn. Theycan do the job. They mimic
like children, mimic theparents, and they can parrot a
lot of words, but they. Andactually learn, yeah, and this
is amazing, amazing. Amazingbecause I said that the only
reason people are havingproblem in life is because

(10:10):
they're operating on what Iterm fake reality. What is a
fake reality? Fake reality isa piece of information you are
100% sure it's correct, butwhen you use it, it doesn't
bring the expected result.You're 100% sure it's correct
to drink to solve yourproblem, but you drink and it
doesn't bring the expectedresult, your problem grows and

(10:32):
it didn't become smaller. Yes,so anything that you do that
don't bring the expectedresult is a fake reality. You
cannot see that you have fakereality, but you can see that
you don't have the expectedresults. So you need to know
that when you don't have theexpected result, you're
operating on a fake reality.And it is time start working

(10:53):
and start looking and startdigging and finding out. Okay,
what don't I know? What don'tI know? Always I don't know
how to learn if you have fakereality, means you
misunderstood somethingbecause you don't know how to
learn.

Scott Ritzheimer (11:05):
Yeah, wait, I love that so much, because
what it highlights is thehumility that's necessary to
succeed, right? And if youdon't get this now, you will
be force vetted, you know,multiple times throughout the

(11:25):
rest of the journey. So I lovethat. I couldn't agree more. I
think it's the perfectopportunity. I it to so to the
extent that I agree with you,that it's a superpower, once
you have it right. And whenyou look at founders who who
get there, either, you know,consciously, or just by like
life, handing it to them forlong enough and them staying
upright long enough. You know,it's profound, what founders

(11:49):
can do and how they can adaptand what they can learn at
later stages because of this.Now, the question that I have
for you, because we've talkeda lot about people jumping too
soon, but there's this equalbut opposite problem where
folks don't jump at all,right? It's just, it's, it's,
wait, wait, wait, wait, wait,and we never really make the
leap. So for someone who hasthe idea that they but they're

(12:12):
lacking the confidence thatthey need to bet in
themselves, what's a tool thatyou have or that you've seen
that is helpful in helpingbuild that confidence to
actually make the leap and beton themselves?

Meir Ezra (12:26):
What I do when someone lack confidence, the
only reason he's there isbecause he had the step that
he used he needed to move fromhere to here, and the step was
too big, and he failed. Andafter you failed, you will
have a doubt that is theresult of too many failures. I

(12:46):
go to a lady, and I said, youwant to go out? And she said,
No, I got to another lady. Andshe said, No, I got to another
lady. She said, No, I havefailure after failure after
failure. When the next ladyshow up, I go to my friend, I
say, why don't you go? I willnot ask her anymore, because I
had so many failures. Why doyou have a failure? Because

(13:07):
you step too fast, too high,always assuming that you've
learned the next thing thatyou need to understand, that
you need to do steps at thegradient, at the size that you
can chew. So what I'll do? Iwill see, okay, finding he
wants to start a business, andhe cannot start a business at
the moment, he's stuck indoubt. So I go back and ask

(13:30):
him, okay, good. What can youdo that regards to the
business? Let's define theproduct. Okay, like 100% you
know what you're going tosell. Now I want you to just
draw for me, or doingdifferent demos of how this
thing going to work. And I sitwith him, and I get him to

(13:51):
just imagine it and draw itand imagine it and draw it. I
mean, imagine it. Android candraw the business and all the
possible problems and all thepossible solutions. And
sometimes it takes few weeksor few months until he's
really, really can do all ofthat. And how do I know that

(14:12):
he actually can do becausehe's starting the business,
yeah, yeah. Because the lawis, if you can look at
something, really look atsomething, you will control
it, and control equals income.Control equals income. If I
control how I get the incomefrom the car, in that case,

(14:32):
the income of the car isarriving safely and fast and
comfortably. If I control mychildren, I have children that
contribute to society and notbecoming drug addict, if I
control my wife, then I'm amagician, but that's a
different thing.

Scott Ritzheimer (14:52):
Oh, my goodness. All right, there's
been so much in here to unpackalready, especially for folks
that are that are in thisstage. But. Good my ear. I
want to before I let you go.I've got one more question for
you, and then I want to makesure folks know how they can
get in touch with you andlearn more about what you guys
do at guaranteed prosperity.But the question is this, what
is the biggest secret that youwish wasn't a secret at all.

(15:15):
What's that one thing you wisheverybody watching or
listening today knew?

Meir Ezra (15:19):
That people are actually good. People are
actually so good, and everybad action they do is because
they just don't know and theytry to solve the problem
incorrectly. But then I saythat I define a sin as a

(15:40):
action that create damage inan effort to help, in an
effort to resolve a problem,every single person that I
worked with, regardless of howbad the action that he did
was, because he was good, andthe only thing that saved that
person is because I could seethat he's Good, and I was not

(16:01):
impressed by his bad actions.Try to impress me by his bad
action, because this is reallysitting very heavy on him. But
I still did not find oneperson that's really bad.
Every bad every person thatdoing bad action. I've seen a
lot of bad actions, everyperson that doing bad actions,

(16:22):
if you will check, you willsee his good if you check
anything that you did that youare not 100% a proud of, you
will see that you did it in aneffort to resolve a problem.
You just didn't know how, soyou did something that created
the damage. But if you knewexactly how you wouldn't. So

(16:43):
because people cannot learn,they cannot actually solve
problems, and because theycannot solve problems, they
commit sins, and then theyconvince themselves that they
are bad, and because they arebad, they're cutting the
power, and because they'recutting the power, they don't
try, and they're going intothis dwindling spiral
deterioration. And reallywhat, the only thing that you

(17:08):
have to work with with peopleis that they're actually good
despite all the bad well, andif you understand that, if, if
you know that it is nosituation that you cannot fix,
because if you just insistthat the person is good,
things will be magical. And Isay that people are a little

(17:30):
bit confused, because machinesyou fix by finding what's
wrong with them, people youfix by finding what's right
with them. Wow. And if youknow that, you really help,
you really bring animprovement, and you need to
know about yourself and aboutothers.

Scott Ritzheimer (17:49):
Yeah, Meir there's folks listening, and
it's just the right word forthe right moment. It's exactly
what they needed. And they'dlike to find out where they
can find more, where can theyfind more about you and the
work that you do?

Meir Ezra (18:02):
You can go to my website, Gprosperity.com, or
Instagram, we have ton of freecontent. G prosperity, or
guaranteed prosperityofficial, or Meir Ezra
official, just check my name.It's my name is a little bit

(18:22):
unique name. Fantastic. Youwill see me and ton and ton
and really a lot of freecontent, but valuable, and
really valuable, you just needto it's not just hype. So for
people that try the hype andare ready for results, if you

(18:48):
look at what I'm doing, itrequires understanding. You
cannot just look at the atwhat I'm saying and say, Oh,
that sounds nice. It's not.You really need to confront
what you read to reallyunderstand each and every
word, and then your life willchange 100% no question asked,
and next to the ton of contentthat we have, I think we have,

(19:14):
if I'm not mistaken, at least50,000 success Stories on on
the different social platformsso fantastic.

Scott Ritzheimer (19:23):
Fantastic. Well, Meir, thank you so much
for being on the show. Just aprivilege and honor having you
here today, I reallyappreciate it. For those of
you watching and listening,you know that your time and
attention mean the world tous. I hope you got as much out
of this conversation as I knowI did, and I cannot wait to
see you next time, take care.

Meir Ezra (19:42):
Thank you, Everyone.
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