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November 4, 2025 21 mins

In this pecuniary episode, Stas Sukhinin, Founder of Sorso, shares how to master financial oversight and boost profitability at scale. If you struggle with unclear financials and profit leaks, you won't want to miss it.

You will discover:

- How to regularly review financials to spot issues early

- What proactive CFO insights can transform your strategy

- Why hiring a fractional CFO prevents costly mistakes

This episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Stas Sukhinin has over 19 years of experience in the financial sector, where he played a key role in developing and launching mezzanine loan products that helped shape the Eastern European market. At just 29 years old, he became a senior partner at one of the region’s largest mezzanine loan providers, leading a team of 20 finance professionals and managing a $450 million loan portfolio. Today, Stas works as a Fractional CFO for business owners generating at least $3 million in annual revenue, helping them unlock greater value and profitability from their companies.

Want to learn more about Stas Sukhinin's work at Sorso? Check out his website at https://thesorso.com/

Mentioned in this episode:

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If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Stas Sukhinin (00:00):
The biggest secret, especially in the very

(00:02):
beginning, like, you need to go,like, as a business owner, you
need to, unfortunately, you needto review, like, your
financials. You need to be ontop of the financials. I think
it's a big secret. And I think,like, very few people actually
even, like accountants, like,they don't really, kind of,
like, tell this, right? Like,they don't really explicitly
say, like, oh, you need toreview, and you need to go,

(00:23):
like, you know, like, soundlike, and business owners, like,
like, they don't log in into theQuickBooks for, like, I don't
know, like, six months, right?Like, I think, like, the biggest
secret, you need to be on top ofthe financials.
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