Why 90% of Startups Should Avoid Resellers

Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).

PODCAST LINKS

Website:

https://www.startupdifferent.com

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707

Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast

Castbox:

https://castbox.fm/ch/5595828

iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/

Overcast:

https://overcast.fm/itunes1707691707

Pocket Casts:

https://pca.st/249a4hrn

SOCIAL

LinkedIn:

https://www.linkedin.com/company/startup-different

Instagram:

https://www.instagram.com/startupdifferent/

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Chapters

00:00 Introduction and Context of Reseller Partnerships

06:33 Challenges Faced with Reseller Partnerships

12:39 The Importance of Direct Customer Interaction

21:48 When Reseller Partnerships Can Work

26:37 Final Thoughts on Reseller Strategies