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July 8, 2025 27 mins

Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).


PODCAST LINKS


Website:

https://www.startupdifferent.com


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707


Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast


Castbox:

https://castbox.fm/ch/5595828


iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/


Overcast:

https://overcast.fm/itunes1707691707


Pocket Casts:

https://pca.st/249a4hrn


SOCIAL


LinkedIn:

https://www.linkedin.com/company/startup-different


Instagram:

https://www.instagram.com/startupdifferent/


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Chapters


00:00 Introduction and Context of Reseller Partnerships

06:33 Challenges Faced with Reseller Partnerships

12:39 The Importance of Direct Customer Interaction

21:48 When Reseller Partnerships Can Work

26:37 Final Thoughts on Reseller Strategies


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