Unlocking the Influential Potential Within: Mastering Presence Driven Marketing with Sharí Alexander

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In this episode, we dive into the fascinating world of presence and influence with special guest Sharí Alexander.
 
We explore timeless and alternative strategies to an AI and social media influenced world, one that focuses on human to human connection, presence and authenticity.  Tune is as Sharí, an expert in communication and presence-driven marketing, shares her deeper why of helping true innovators get their message out there in a noisy world as she touches on her journey from theater major to master communication expert.
 
Discover the hidden scalability of in-person events, the art of storytelling, and the transformative impact of being authentic and vulnerable. Tune in for practical strategies and powerful insights that will elevate your game to the next level.
 
Don't miss this captivating conversation on the power of presence and influence in marketing.
 
To learn more about Sharí's work, check out:  http://elevated-i.com/
Get her book "When Your Words Mean Business"
Connect with her on Linked-In : https://www.linkedin.com/in/sharialexander/

Check us out at FacesoftheFuture.io and IG: @FOTF.io
This podcast is sponsored by the Foundation for Human Potential.

If you are enjoying this podcast and want to support us in continuing to bring great content and conscious expanding interviews your way, please make a donation here!

Thank you for tuning in :)

Episode Transcript

Victoria Petrovsky (00:06):
Welcome to the startup of human potential.
We're your co hosts.

Clifton Smith (00:10):
I'm Clifton

Victoria Petrovsky (00:12):
and I'm Victoria

Clifton Smith (00:14):
and together we are Faces of the Future.
Faces of the Future is a startupstudio with a personal
development platform at theintersection of consciousness
connection, innovation, and wellbeing.
We're excited to have you listenin on today's episode.

Victoria Petrovsky (00:31):
Yeah, and today we're joined by Sharí
Alexander.
She's an incrediblecommunication strategist,
speaker, and author.
She specializes in helpingindustry experts, elevate their
influence, and specializes inpresence driven marketing.
Her clients she's worked withcome from diverse industries,
everything including Fortune 500companies, entrepreneurs, high

(00:54):
profile individuals.
Her work has been featured inthree best selling books.
Along with media outletsincluding Entrepreneur, Reuters,
and USA Today, and ultimatelyshe helps industry experts
become more persuasive in theirprofessional interactions.
We're so excited to have youhere, Sharí.
Welcome.

Shari Alexander (01:11):
Thank you.
Thank you for the invitation andopportunity.

Clifton Smith (01:16):
Absolutely.
And in short, your bio just saysyou're badass.

Shari Alexander (01:24):
You know, I tried going with that and it
didn't quite communicateeverything I was hoping for so I
added a few more words, butthank you.
I appreciate the compliment.

Victoria Petrovsky (01:33):
Yeah, definitely.
So it's a privilege and honor tohave you here, Sharí.
And just out of curiosity, ifyou could catch our audience
members up to how you came to beinterested with Language and
influence and marketing ingeneral.

Shari Alexander (01:50):
Sure.
So, I think it was one partnecessity and one part
curiosity.
I, fortunately, I consider itfortunately, came across some
Tony Robbins work when I was ateenager.
And as most people know, Tony'swork is based off of a lot of

(02:12):
neurolinguistic programmingteachings.
So then I fell down that rabbithole for a number of years and
was just fascinated byessentially the end conclusion
is language is our interfacecode that we use with one
another.

(02:33):
It's arguably a uniquely humantrait while of course other
animals do communicate, doesn'tseem like they have language as
we know it and how we use it.
Once you gain some sort ofmastery over language, although
I personally don't believeyou'll ever get mastery over it,

(02:55):
but it is a continuous practicejust like a yoga practice or
meditation practice.
There is no finish line.
There is no trophy, but lifegets better when you keep doing
it.
And so when you focus on yourlanguage, it's not only does it
help you connect better withothers, have others.
understand you more often, sothen you feel heard, you feel

(03:17):
seen, that's all wonderful.
But in return, you understandothers, they feel seen, they
feel heard, which is wonderful.
And cherry on top, If you canstart to communicate with
yourself and use this interfaceto better put labels to

(03:40):
experiences or emotions ordifficult concepts.
If you can put somethingtangible in the form of letters
and words, magic starts tohappen.
This is what we are given in ourcurrent, corporeal brains.
And so let's use it to the bestof our ability.
And yet, because it's a skillthat we all have had since

(04:02):
arguably the age of two, we takeit for granted.
We have so many grooves that wehave dug in and pathways and
autopilot and habits.
And so it does take a lot tobring a different type of
awareness to one's language.
And you are developing differenttypes of habits when you're

(04:25):
contemplating how to use it moreintentionally and consciously
and what does that mean and whatdoes that look like?
And it's, it's just fascinatingall around.
So that was the curiosity.
The necessity was quite honestlyI did not grow up in a I didn't
grow up with a lot of means andso I had to figure out ways to

(04:46):
essentially negotiate to getthings that I wanted to do or
achieve because I could notcompensate monetarily.
And so I had to figure out,well, what's important to this
person?
What are they wanting toaccomplish?
How can I do that?
How can I communicate that?
When pretty much most means aretaken away, even relationships

(05:08):
or resources, if you have somegift of gab, you can maintain,
you can retain those things, youcan get those things back.
So I just think it's a verypowerful tool that we overlook.
And I consider myself veryfortunate to be a conduit for
bringing awareness to it for thefolks I work with.

Victoria Petrovsky (05:28):
Amazing.
Wow.
So much in, in what you justsaid.
First of all, when you'redescribing language, I was also
hearing that astuteness foremotional intelligence, for how
to use it, how to read theperson, understand what's
important to them, that can helpboth People come to some sort of
win win and then when you'resharing about About not growing

(05:51):
up with a lot of means andhaving to rely on the gift of
gab like whoa What a huge lifeskill set to cultivate at a time
of necessity at a younger age.
That's really helping you createmore influence in the world and
something that Clifton and Italk about a lot is that
abundance isn't just money It'salso opportunities which get
unlocked networking is a hugeform of abundance and through

(06:15):
language That's one way ofmaking that happen for you, you
know outside of financial means

Shari Alexander (06:21):
yeah, there's so many tricky words in our In
our entrepreneurial journeys aresuccess driven journeys.
What does success mean to you?
What does it look like to you?
What is abundance?
What is one that kind of gets tome is satisfied.
I hear a lot of, hustleentrepreneurs talk about, I'm

(06:42):
never satisfied.
And I'm like, bro, that's aterrible way to exist.
To never experience satisfactionto never feel contentment.
Oh my gosh.
Those are beautifully peacefulfeelings that you're denying
yourself because you think, oh,if I have that.
then that will negate or stallor stop these other things that

(07:06):
I'm reaching for.
And so there's some tricky wordsthat, especially in an
entrepreneurial journey or anyleadership journey, kind of need
some unraveling and rebuilding.
Depending on the person andsituation.

Clifton Smith (07:22):
Wow.
I love that.
And you also presence the selftalk, right?
Communication that we say toourselves.
Cause we listen to that morethan probably anything else out
there.
And so what are some of the mostpowerful lessons you've learned
along your way around presencingthis self talk and how you've
been able to influence someone'sself talk?

Shari Alexander (07:46):
Dude, self influence is just so fascinating
and it comes in all differentforms, therapy coaching,
reading, journaling for me,journaling and morning pages
practices was just eye opening.
Once I stayed consistent with,for those who aren't familiar,
morning pages was coined byJulia Cameron.

(08:06):
I'm pretty sure Julia is theright first name, pretty sure.
But the artist's way.
And it's where you do stream ofconsciousness writing in the
mornings, the pen does not stop,the keyboard doesn't stop
typing.
You just type whatever and letwhatever comes to you flow out.
And usually the first sevenminutes are awkward and terrible

(08:27):
and cringy.
And then all of a sudden, justsomething comes through you and
aha moments reveal themselvesbecause you're interfacing with.
with language in a much moretangible way.
You're actually seeing andhearing the, that inner voice.

(08:47):
And one small tweak to what yousaid, Clifton, just cause I'm
going to be that person rightnow.
But you said we listen toourself talk more than anything.
And I'd argue we hear it morethan anything.
We rarely listen to it becausewhen we listen to it, then that
means you're actually beingpresent.
To hear those words and okay,what does that mean?

(09:08):
And you're critically thinkingabout it.
And so yeah, the self influenceis a never ending journey.
But one of the beautiful thingsI think comes from it is
whenever you do, and I'll usethe kind of common phrase these
days, but whenever you do thework, air quotes, the work
hopefully in your journey, Youdiscover a lot more compassion

(09:34):
for yourself.
You see a lot more shades ofyourself.
And through that, you have muchmore compassion to others and
see the different shades ofothers as well.
And to me, I think that's.
That's ultimately where I hopewe land as a species someday is

(09:57):
we're all in this together.
And sometimes we're not even atthe moment, sometimes we're not
even in it together withourselves.
We're fighting ourselves andit's tough.
It's tricky.
It's the human condition.

Victoria Petrovsky (10:10):
Yeah, it's hard to be in it with other
people if you're not even in itwith yourself.

Shari Alexander (10:14):
Yeah, it's not a fun ride.

Victoria Petrovsky (10:19):
Yeah, and what you said earlier about
being a conduit for language,that morning pages stream of
consciousness flow really justsounds like it helps the
language flow through to youeasily.

Shari Alexander (10:32):
Yeah.
It doesn't feel easy, right?
It's still work.
Yeah.
You still gotta show up and risksounding like an idiot to
yourself for a while.
Sometimes it's the whole entry,you're just like, well, that was
pointless.
But the point is to show up andthen to reflect and then just
clarity comes from that process.

(10:53):
When you're putting those wordson paper or on the computer.
They stay there versus whenyou're not, when you don't give
yourself that conduit, thatdirection, that focus, those
things are just bouncing around.
They're just bouncing from onepart of your skull to the other.
And until you give it an outlet,they will continue to.

(11:14):
And then they can't change.
They can't morph which meansyou're not changing and you find
yourself in those patterns.

Victoria Petrovsky (11:21):
Cool.
Yeah, it's like a Alchemizingthoughts into words putting them
down onto your page freeing upkind of mental RAM.
Yeah headspace

Shari Alexander (11:32):
Taking out the trash every morning.
Take out the trash.
That's exactly what it is yeah,cool, and there's been I wish I
could think of like specificshere of literature, but Many
philosophers have discussed thatgiving a name to something means
you have power over it.
Your parents give you a name.

(11:54):
There is inherent power in that.
When you give a name to afeeling or experience that is,
Difficult for you.
You then claim power to it.
It's the most common one isHarry Potter, right?
The those that are afraid to sayVoldemort.
Yeah, well, he has power overyou.
But when you say the name youclaim a bit more power.

(12:17):
And you can call things whateveryou need or want.
Like for me I struggled with theterm success for a while because
what everybody else was sayingsuccess looked like wasn't
necessarily what I aspired for.
So what do I want to besuccessful or do I want to be
something else?
Or, and so you kind of play withyour own words.
And I know that that's somethingthat you guys do as well as

(12:39):
you're claiming.
Different types of language andhoping that it sinks into
society and that's what we gotto do is things that were that
are okay to say today may not beokay to say tomorrow, just as
things that used to be okay tosay 50 years ago aren't really
okay to say now like it changesand that's okay that's what we
do.

Victoria Petrovsky (12:59):
Yeah, yeah, what you're describing, Clifton
and I call your total life ofjoy, what somebody's total life
of joy or definition of successis, is different from person to
person.
So we really want to, especiallywhen we first start working with
clients, define what that is foryou.
Use words, naming, language, putsome constructs around it, and

(13:20):
then understand how it makes youfeel that version of success
versus somebody else's kind ofsocietal programming version of
success.

Shari Alexander (13:28):
Yeah.
And it's a funny thing that wedo.
Negativity bias is such a trickything for people to really
recognize within themselves.
I speak on stages and I have tohit this one head on is I
explained to them that you arewired to look for threats.

(13:51):
That is what has kept you alive.
That's what's kept yourancestors alive to look for
threats.
Therefore, your brain is wiredto think about, ruminate about,
be aware of, send feelers outfor threats, the things you
don't want.
And it's fascinating that nomatter how intelligent you are,

(14:12):
no matter how successful youare, Chances are when you're
sitting down with me in a firstcoaching session, I assume it's
the same with you guys and youask them the simple question,
what do you want?
And they reply with, well, I'mtired of dealing with such and
such, and I really sick of blah,blah, blah.

(14:33):
And I really don't want to dealwith this anymore.
It's like, it's not what Iasked.
And so it is a process foranybody to come up with the
language to say, what do I want?
Because inherently, not only isthat.
Not the negative thing thatyou're wired to look for, but
it's a double whammy because nowyou're vulnerable.

(14:57):
Now you have to own up to athing that you wish for.
Yeah.
And run the risk that you maynot get it.
You may not achieve it.
So now it's extra scary just tosay what you want.
I mean, in relationships, right?
How difficult is it to make arequest to a partner?
I wish that you would I wouldlike if you, like, oh.

(15:21):
No, I'd rather tell you to stopdoing a thing, because that's
safer for me.
Would you please stop?
Like, that's so much safer forme.
It's not safer for you, but it'ssafer for me to say, would you
please stop?
Then, I really wish or I needsomething from you.
That's so much more vulnerable.

Victoria Petrovsky (15:40):
Yeah.
I completely agree.
Everything you said justResonates with me Sharí.
It's like yeah, I don't wantthis or this to happen xyz or I
grew up with this And it's allthe old story And it's like that
part of your brain the reticularactivating system That looks for
evidence of threats of survivalinstincts coming into play.

(16:01):
So what we do is we help peopleretrain that reticular
activating system to look fortheir ideal version of success,
their total life of joy, and seehow it shows up in their reality
over and over again.
And it's such a tool.
It like takes time.
It's a toolkit.
It's a practice, like you said,never ending, just like
meditation, just like yoga.

(16:21):
And yeah,

Clifton Smith (16:24):
it's actually an addiction.
It's a chemical addictionbecause when you share these
stories your body's producingthe same chemicals.
Even if you say you don't wantit, you're still running the
story and visualizing it as it'sactually happening.
Yeah, so now we're talking aboutthe addiction to certain
emotions and you know that canlead to actual organ issues and

(16:44):
whatnot.
But ultimately, you know whatyou're doing when you're
reprogramming yourself is you'recleansing yourself of certain
addictions.
And it's fascinating to see andthat's why our transformational
work takes time because you'rerepatterning yourself, you're
breaking addictions, you'recreating new ones.
Yeah.
And so I really love how youtalk about the ownership, once

(17:07):
you're able to name it, you'reable to control it.
And from a quantum perspective,you're observing it, so you're
changing it from a wave functioninto a particle.
You're actually bringing it intothis dimension that you can work
on, and when we went through alot of our consciousness
training through the Vedicsciences.
It just seemed like a vocabularylesson because they had

(17:28):
different terminologies fornuances of human behavior, human
interactions.
And so that's why theopportunity to claim certain
terminology is so powerful.
And Sharí, I know you've had.
Your own experience and your ownsuccess, claiming ownership over
certain terms and terminology.

(17:49):
I would love to, to hear some ofthose terms that you've coined
and really taken ownership of.

Shari Alexander (17:56):
Sure.
I assume you're talking aboutthe influential vibes.
Is that the word?
The vibes, the presence basedmarketing.

Clifton Smith (18:01):
Marketing.
We started using that andeveryone is resonating with
that.
And I think, it just goestowards the topic of you just
have a really strong pulse ofwhere we are as a culture, as a
society, and would love to justopen up that can of worms and
explore.

Shari Alexander (18:20):
Yeah, sure.
So real quick, before I jumpinto that, I want to give your
listeners a really easy, simpletool that they can do use when
they catch themselves saying'don't wants' versus'do wants'
so simple and easy, but it's aquick exercise that forces you
to Consider the alternatives.
And whenever you find yourselfsaying the don't wants, write

(18:42):
them down.
What do you not want toexperience?
Just go to town, have fun, writeall the frustrations, all the
hates, all the things.
And then, that's one column.
And then on the other side ofthe column, write just the
opposite.
What is the opposite of this?
And...
Just that little that littlequestion because we understand

(19:02):
juxtaposition really well.
We understand opposites reallywell and Then you're taking away
the feeling of it of'well, whatdo you want?' It's not hitting
it directly on like thatquestion does instead.
It's a side door to it of like,okay well, what's the opposite
of that and now It's a cerebralanswer, but we're getting to the

(19:23):
heart of the matter.
So I just wanted to share thatsuper simple tool that's
deceptively simple, but verypowerful.
Yeah thanks for thanks.

Victoria Petrovsky (19:34):
I just want to pause because I love that
because some people like whenyou hit the nail on the head and
you're like, just blunt and gointo it's like, Whoa, I feel
exposed.
Like you said.
Yeah.
Communicating from the heart,but, like you get to the heart
of the matter, but you use theintellectual approach because a
lot of the people we work withare more on the intellectual
side and we help them tune intothat inner voice to that heart

(19:57):
intelligence.
So I really love that exerciseand thank you for gifting it to
us in our audience.

Shari Alexander (20:04):
Yeah.
Yeah.
So terms that I have laid claimto, thanks for putting it that
way.
Sorry if there's this,apparently I got a fly in the
office folks.
I apologize for all listeners,but he's wanting to be in the
show today.

Victoria Petrovsky (20:16):
If I could be a fly on the wall in this
conversation.

Shari Alexander (20:19):
Literally.
Yeah.
He got reincarnated and he'slike, I need to learn this for
my next life.
Yes.
Okay.
So yeah, I'd say, so the recentterm that this is my kind of
post COVID laying claim tosomething, putting a stake in a
ground of like this, this is thething that I do.

(20:41):
This is my jam.
This is, these are my gifts.
And I struggled for a while indescribing my services because
when you talk about, oh, Ispecialize in communication
strategy, well, that can look alot of different ways.
That can be sales, that can bemarketing, that can be
copywriting, that can beleadership.
And truth be told, I do and havedone all of those things.

(21:04):
But as you guys know, that's aterrible marketing strategy to
be like, I do everything that'snot helping you.
So.
My once I did an analysis of myclients over the years and
weighted my favorite clientsover the years, an interesting
thing revealed itself and all ofmy clients start off with

(21:30):
speaking, meaning they seekstages, they seek platforms for
them to speak on, to speak at inorder to build their brand, to
have some brand building.
It's a form of their marketing.
It's an arm of their salesprocesses.
There's a bunch of differentways that they can look at it.
But my like ideal clients,they're not, Speaking as their

(21:56):
business, meaning they're notwanting to be paid professional
speakers who speak in order toget another paid gig in order to
get another paid gig.
That's not their strategy.
Their strategy is to get on theright stages on the right
platforms in front of the rightaudiences.
Give them value.
communicate something that isactionable, tangible, valuable

(22:18):
to the audience.
And then because that message isso magnetic to the ideal client,
then relationships start tohappen that after they speak,
people start to reach out andthey're able to call it
networking, relationshipbuilding, whatever you like,
magic starts to happen.

(22:39):
And I just found it interestingthat all of my, longstanding and
quite frankly, my favoriteclients had this branch in their
marketing and sales strategy,whether it was speaking at
associations, speaking atconferences, speaking at in
different companies, hostingworkshops, webinars.

(23:00):
Podcasts also count.
Yeah.
I was trying to figure out,well, what do I call this?
It's not event marketing becausewhen you say that people think,
Oh, you're promoting an event.
You're looking for sponsors topay for your event and you're
trying to get butts in seats.
So that didn't work.
And it took me a number ofmonths and then it just hit me.
It was like, Oh, it's presencedriven marketing.

(23:23):
You are choosing to be present.
And show up and give yourliteral voice to your audience
members, not ones and zeros ofcode on social platforms.
And we can get into, to thatpart of things, but that's my
little corner of the world isthose who seek to maximize

(23:45):
opportunities and learn how toscale presence driven
approaches.
And so that encompasses.
events that encompasses virtualmeetings, and of course, sales
leadership, all the things.
And there's some interestingkind of myths out there when it
comes to presence drivenmarketing, because online, on

(24:06):
your feed every day, all ofthose gurus are saying how
scalable online strategies are,and you gotta do online
marketing, and Some of my mostsuccessful clients have like
little to no online presence.
They have, you got, you have adifferent gift.

(24:26):
You have something that.
You can maximize that the folkssitting behind their computers
with the ones and zeros don'thave that they don't even have
an inkling of that.
And that's okay.
They're rocking their thing.
They have a different modalityof communicating.
But for those of us that canwork magic through human

(24:48):
connection, we are inundatedwith a message.
That Oh, you got to do thealgorithmic approach.
You got to please thealgorithms.
You got to do online, online,online.
And it's for whatever reason, Idon't entirely understand it,
but we fall into thinking, Oh, Igot to do that.

(25:09):
And oftentimes it's at asacrifice.
of the gifts that you actuallyhave because you're buying into
a narrative that, oh, mypresence driven approaches are
not scalable.
That's not true.
But people just don't know itand they don't see it because
it's not in their feed becausethe presence driven folks are
out in the real world havingreal conversations with people

(25:30):
that you're not seeing at all,but it doesn't mean it's not
happening.
And so there's some educationthat kind of.
I hope to share with the world.
Yeah, I love that you mentionedpodcasts in there.
Because, I'd like to think thatpodcasts kind of flow more
naturally for myself and forClifton.
It almost is like a simulationof us doing a session with a

(25:50):
client.
Yeah.
Like on Zoom.
It's the same kind of thing.
We're recording it this time andwe're letting more people into
the conversation to connect withus, with our words, with our
presence.
Yeah.
Absolutely.
And it's, and thanks totechnology, that is a scalable
pathway for you to leverage yourpresence.

(26:11):
And the beautiful thing aboutpodcasts and so many other
formats is it can look a lot ofdifferent ways.
It's just, what are youcomfortable with?
What risks are you willing totake?
Because sometimes people, we'veall done it, right?
And we start something new andwe google and look up like what
is the best format for blah,blah, blah.

(26:32):
How do I optimize?
And next thing you know, we'reall, we're all in the same
boxes, but it's the people that.
maybe understand the box, butthen break out of the box that
now we're ultimately elevatingthe art form.
We're evolving the art form.
So that's another thing,especially when it comes to
events and stuff is just a lotof my clients are brainwashed by

(26:55):
their industry of what apresentation should look like
what a podcast should look like,and it's not like we gotta blow
the walls off the thing, but wecan make just a few little
tweaks to make it not look likeeverybody else, to make you look
more like you, and that's thefun part.

Victoria Petrovsky (27:12):
Yeah, I love what you said, and I'm curious,
how else would you scalepresence in what you can share
with our audience?

Shari Alexander (27:21):
Yeah first of all, If you're doing live
events, that is, that's aninvestment, that's an investment
both monetarily and it's a biginvestment time and energy wise.
So you have to start with theright audiences.
You have to choose the rightplatforms and create a program

(27:42):
that speaks and resonates withthem.
I think where a lot of peoplefeel like.
When they try to go speak atassociations or different local
organizations if they're juststarting out they don't get the
traction that they're seekingand they don't quite realize,
well, that's not the rightaudience.
That's not the right fit.
And that is more of a risk than,throwing something up against

(28:06):
the wall social media wise.
It's perhaps less time, butpeople also spend years and
years and years and years andyears of doing that stuff and
don't get the results.
So you tell me which one's awaste of time.
I don't know.
So you want to start with theright audience, then ideally you
have a setup where you'rerecording that you get the

(28:27):
direct audio.
It's a little techie, but youwant to get some direct audio.
You can get it from the meetingplanner directly.
You want to have a video set upthese days.
Your phones are great.
Your friends phones are great.
There's cheap options out there.
And then all you have to do ishand it over to an outsourced
person or teammate and say,slice and dice and make a thing.

(28:49):
And now that's scalable.
And that was you being in yourawesomeness and now you get to
repurpose it.
So that's great.
Much less time on your part thancreating content every hour on
the hour.
And then other routes are have agood CRM folks have a good CRM

(29:09):
and plan for your CRM like putin the same amount of effort of
how many people are you wantingto touch base with on a regular
basis, who are your a contacts,your B contacts, your C
contacts, how often are youupdating that?
So many of my clients get a goodamount of work through
referrals, but they never askedthemselves.

(29:29):
How do we turn this to 11?
How do we dial this up?
How can we be more intentionalabout this?
They keep looking for a new wellwhen they haven't done, they
haven't dug nearly as much asthey can on their current well,
and they don't have processes inplace to ask for referrals.
They've just gotten fortunatethat the referrals come in, but.

(29:50):
How can you be more intentionalwith that?
So that's another route thatthey're just like, Oh my gosh, I
had no idea.
I'm like, yeah, because you weredistracted by the shiny things.
And I get it.
Me too.
We've all done it.
So that's another one.
Obviously webinars and podcastsare great.
They got scalable factors moreand more these days with shorts

(30:11):
being so popular.
Mailer campaigns, folks.
Well, that's not so muchpresence driven, is it?
To me, it's like an in between.
It just feels more tangible thanan email, right?
So, I kind of have a soft spotin my heart for direct mail
campaigns, because they tie inwell with events.
If you send a mailer before anevent, people remember you,

(30:33):
they've, oh, and it's, if some,especially if it's something
kind of interesting andtangible, not just a letter with
like, hey, I look forward toseeing you there.
No, like, but, Put a littlecreativity and effort to it.
Now you've started buildingrapport before you even showed
up.
So yeah, so those are somebeginner's notes.

Victoria Petrovsky (30:50):
Yeah, love those notes.
And from what you said for thepresents pieces, like your gift
is to be present.
And then there's other teammatesthat can step in whose strong
suit is doing the social mediathings, the ones and zeros, more
like the algorithm, the trendsand what's the new box that
people are fitting in.

Shari Alexander (31:10):
Yeah.
And for those that are for thosethat have a business that
they're further along, they gota good team of full time
employees.
That's when I step in and startto.
teach and coach the team membersof.
So a lot of successfulbusinesses get to where they are
because the founder or CEO isnaturally charismatic and

(31:32):
articulate.
And so they've been rocking androlling events and showing up
and they've been the mouthpiecefor a while, but they're at a
point where they don't want todo that anymore.
And they know they need to letgo of those reins.
So now it's a different type ofprocess of.
Okay.
How do we coach and train yoursales team, your team members to

(31:54):
be copies of you in a way towhere they're dialed into the
message, but they are stillauthentically themselves.
They're not trying to do animitation of you because that's
never going to work.
So then it's a different way ofscaling presence is you empower
your team.
to deliver that message.

(32:15):
You empower your team to bepresent and share that message.
And so that's kind of like thenext levels.

Victoria Petrovsky (32:25):
I know who I'm going to be forwarding this
podcast to, I have a few clientsin mind.
I'm not going to name any names.

Clifton Smith (32:34):
Wow, that's incredible, Sharí, and just
maybe for a second, can we bragabout you, these words that you
share, that you're not just,some modern day TikToker, like
you've been in this industry foryears.
How did you maybe just help ouraudience, understand the depth
of research and experienceyou've had in this space?

Shari Alexander (32:55):
Oh, yeah.
I've fallen down so many rabbitholes.
Like I mentioned before, startedoff with a fascination of NLP,
then went and did a number ofclasses and certifications on
body language, because anytimeyou say you're a communication
coach, for whatever reason, thenext thing people say is like,
oh, like body language andstuff?

(33:16):
Yeah.
It's like, I get it.
I get it there because there'sthat famous.
Although pseudo statistic of Xpercentage of what you say is
tone and body language and onlythis seven or three percent is
your words.
There's a little bit of truth tothat, but it's also not a super
solid stat.
And so anyway I guess thechronology of it is as the story

(33:43):
goes shortly after I graduatedcollege, I walked out of that
university with a theater degreeand instantly felt unemployable.
I was like, what did I just do?
Why did I make this decision?
Because I I had a trip to NewYork where I had an aha moment
of like, I don't think I reallywant to do this.

(34:03):
Like just the reality of thatlife didn't hit me until
basically a month beforegraduation.
So that was existential crisisnumber one and was trying to
figure out what I was going todo was job hunting, hoping to
find something ended up landinga PR gig for a national
nonprofit.
And within the first six weeksof being on the job, I landed

(34:28):
them the largest client thatthey had seen in over five
years.
And it was a client that theytold me not to go after.
It was Lowe's Home ImprovementStores.
They said, no, we've tried them.
Don't worry about it.
And For whatever is inside of methat I was like, don't tell me
not to do something.

Victoria Petrovsky (34:47):
I'll do the opposite juxtaposition.

Shari Alexander (34:50):
Watch me.
And so I landed this deal andthat created this buzz in my
office nationally in differentregions of Oh, if you need help
with your presentations, go toSharí.
She's got that dialed in becauseshe's a theater major.
And so lo and behold,

Clifton Smith (35:09):
One second, Sharí How is it that those two
connect?
How do you have yourpresentation dialed in as a
theater major?

Shari Alexander (35:16):
Well, right.
Yeah.
It's certainly, I'm sure there'splenty of theater majors who
can't do a pitch, right?
For whatever reason, I just hadskills and probably read a bunch
of nerdy books and that, butthat's how they framed it was,
oh, because she's a theatergirl.
And because she landed thisdeal, go talk to her.
And,

Clifton Smith (35:36):
So maybe you have a mastery over theater and
presentation is kind of like atheater.

Victoria Petrovsky (35:43):
Charisma.

Clifton Smith (35:44):
Charisma.

Shari Alexander (35:45):
It's all the things.
It's all the things.
It's storytelling.
It's presence.
Yeah.
It's beginning, middle, and end.
It's character.
It's hero's journey.
It's when you're pitching,you're making either your
investor or your end user a heroof some kind.
Like all of this stuff I tookfor granted just because I was
reading nerdy books thatinterested me.

(36:05):
And I just thought everybodyknew this stuff.
I would say of all the classes.
That made the biggest impact forme in my life.
It was voice and movement one.
So when you're an actor, ifyou're a classically trained
that they start you off, notwith scripts, not with
productions, anything like that.

(36:26):
They start you off with yourbody.
There's a famous anecdote outthere that on stage a man was,
was on stage in, in a scene andhe had all this tension from the
scene and he was holding a glassand he didn't realize how much
tension he had in his body andhe shattered the glass because

(36:47):
he was in character.
Well, you as an actor need tohave, you need to You need to be
in the moment, but you also needto have command over your own
body because you can't shatter aglass in your hand every night.
That's dangerous and dumb.
And so when you're classicallytrained, they teach you
relaxation.
They teach you how to use yourvoice.

(37:07):
Because there's a lot of badhabits that we have with our
voice, whether things like voicecreep, which is, Yes,
enunciation, so that way peoplein the back hear what you're
saying but as Americansespecially and females will have
like voice creak.
So they'll talk in it and it'slike, oh, oh yeah, okay, that,

(37:30):
that's a lack of breath.
That is, your vocal cords aren'tgetting enough fuel of breath.
Also bad posture can really messwith your voice.
And when you're an actor, yourvoice is a big part of your
instrument.
So that class like tuned me intomy body more than anything else
ever before.

(37:51):
And.
And when you're in that class,especially nowadays, people are
familiar with this concept withthe book.
The body keeps the score, butwhen you start to relax parts of
your body and put your body indifferent postures, all of a
sudden you have emotions thatyou didn't expect.

(38:13):
And you explore these things asan actor.
So, yeah.
Anyway I'm in

Clifton Smith (38:19):
That's beautiful.
Not just anyway.
Sharí.
It's a whole slew of knowledge.
And sometimes we find that whenit's someone's natural
expression of who they are, orwhether they were trained in a
major that not necessarilyrelates to their career
directly, that there is a lot ofwisdom that, that might not be

(38:39):
recognized, but going to an Ivyleague business school, one of
the best things that everhappened to me was taking improv
comedy.
That, that was the single mostpowerful thing I did in business
school.
And I could see it not justtransform myself, but all of my
classmates because it was such aunique skill and different way

(39:02):
of viewing things.
Yeah.
So I just want to shout out toyour performing arts degree that
there's potency in the businessworld for all of that.

Shari Alexander (39:11):
Oh, for sure.
For sure.
Yeah.
Yeah.
Oh, go ahead.
Go ahead.
Finish the thought.
No, I was just going to say it'sfascinating how we, this is a
little bit of a tangent thought,but when I've had recently is we
call certain things soft skillsand because we call them soft

(39:34):
skills, there's.
Inherently diminishing valueplaced on that or diminished
value placed on that.
And it's like, but when youunderstand the quote unquote
soft skills, then you start tounderstand the human condition.
Then you understand why humansbehave that they do the ways
that they do.
Then you understand why wechoose the leaders that we do,

(39:57):
why we follow the people that wedo.
Then you understand why certainpeople get in power the way that
they do.
It's just, is it really thatsoft?
It feels pretty, feels prettyimportant.

Victoria Petrovsky (40:07):
It's just subtle maybe.
And it speaks to oursubconscious and we don't even
know that we're influenced byit.
There's something you said alittle while earlier that I'm
Pondering still.
So you mentioned that thestatistic for Visual and body
language isn't that strong andthen we just went on this caveat
talking about like theatricalperformance and posture and like

(40:30):
holding tension in your body andyou know with the trend in
social media and even podcastsgoing more to video You know,
because if it's just audio,people can just listen on
Spotify or whatever, but peoplewant to see the video.
They want to see the emoting.
They want to see a lot of thenonverbal exchanges that are
happening.
Like Sharí is nodding her head.
I'm nodding my head.

Shari Alexander (40:53):
Yeah.
And so to be clear, it's, that'sjust one of those examples of
some of the common stats thatgets thrown around that people
don't necessarily know.
The background of or have allthe information.
I mean, it's common.
Any field has this, right?
Another one that I have to bringawareness to for folks is the

(41:14):
power postures that waspopularized by Amy Cuddy and her
Ted talk, which I, when thatcame out, I was like, this is
amazing.
So.
Yeah.
The general thesis there waswhen you take on a power
posture, like you stand likeWonder Woman or Superman or
something for a certain time andyou have great posture,

(41:35):
supposedly that was supposed tochange your neurochemistry.
There's supposed to be, I thinklike your testosterone is
supposed to go up a little bitor serotonin was doing
something.
I can't remember all thespecifics.
And it was super, it was likethe most popular TED talk at the
time for like three yearsrunning or something.
Well, lo and behold nobody canrecreate those experiments.

(41:59):
So it's not very scientificbecause science is, you are able
to replicate the thing.
And also one of the co creatorsof that study was like, yeah, it
turns out, I'm not putting myname on this moving forward kind
of a thing.
So all I, all that's to saythere's a lot of anchor stats

(42:24):
and things that people will holdon to and believe.
And that's can be fine.
Placebo effect is a realfreaking deal for sure.
But the, when people say oh, wetake in 70 percent as body
language or whatever.
It's like, yeah, that's kind ofnot what that stat was saying,
but there are some things thatwe do know is we are able to.

(42:48):
So first of all, lie detectionis very common, commonly asked,
and I went down the liedetection rabbit hole and
basically discovered, oh yeah,oh, it's fascinating.
But the end conclusion is, it'sa coin toss.
Like even the best interrogatorsin the world like sometimes they
would hit a, it's like 60percent accuracy, which isn't

(43:10):
all that super great.
It was basically a coin toss.
But we do, we are able to detectlies a smidge better when we're
only listening to the audio withvideo.
And nowadays there are somethings that we can do when you
speed up video, you start tonotice.
Micro expressions or tells orwhatever you want to call them.

(43:31):
So if you have a bunch of tools,you can dial in that lie
detection if you are able toreview recordings and stuff.
But obviously the average persondoesn't have access to that.
And I work with the averagepeople.
So it just wasn't It wasn't acorner that I was wanting to
pursue, but got a lot ofknowledge for sure around it.

Victoria Petrovsky (43:52):
Mm hmm.
Yeah.
Yeah.
So the postures that you'respeaking of, that's to exude
more of a false sense ofconfidence while you're, the
power poses.

Shari Alexander (44:02):
Yeah.
So basically the claims thatwere made.
Are not able to be replicated,but that's not to say like most
of us are sitting in chairs mostdays.
And we're hunched over.
And so our breathing is alreadyconstricted and limited because
our diaphragms aren't able tomove more freely.

(44:24):
And then that affects yourvoice.
And so for sure, like Taking ona power pose ultimately is like
a breath pose, right?
Because now you're oxygenatingyour body much better.
So, all of these things haveoverlaps and and all of them are
tools, right?
Just because it's This tooldoesn't work for this situation

(44:44):
doesn't mean that the tool isbad.
Just means you're using thewrong tool.

Victoria Petrovsky (44:48):
Mm hmm Yeah one of the first things Tony
Robbins has you do is get up andmove your body get your state up
do The ego skew or dance or

Shari Alexander (44:56):
well, he does a lot He does a lot with audio
cues and sound he does a lotwith lighting that a lot of
people don't really notice Heknows the whole smorgasbord of
options and uses them.
This man has been doing it fordecades and if anything, like
when I went to my first TonyRobbins event, I just felt like
I was watching, essentiallybrainwashing in motion, but in a

(45:20):
fascinating kind of way.
Right?
Yeah.
Oh, okay.
This is, this is how it's done.
Gotcha.

Victoria Petrovsky (45:26):
Yeah, I feel you on that.
I can feel when people are usingNLP, like Dr.
Joe Dispenza uses it a lot aswell.
And I'm like, I'm beingprogrammed, but I'm opting in
because this is for my highestgood.
And this aligns with myintention.

Shari Alexander (45:39):
Yeah.
And I like that opting inbecause ultimately when you're
wanting to be influential that'sthe goal is to get others to opt
in.
You're not trying to force aperspective on others.
You're trying to invite others.
And when they opt in.
Through their own free will thenthat's just so much more

(46:00):
powerful than coercion ormanipulation or any of those
others.

Victoria Petrovsky (46:08):
There's another piece about body
language that I'm still curiousabout.
It's like the kind of theembodiment of the words that
you're expressing as you'resaying them because if you're
speaking something but youyourself hasn't fully embodied
it or it hasn't really landedthat you even believe with
conviction what you're saying.
Do you know what I mean?

Shari Alexander (46:26):
Yeah.Yeah.
That's an interesting onebecause so that there's plenty
of acting techniques and actinggames that we'll play.
And so that's one of them is howdo you in present, how do you
embody joy.
How do you embody anger?
How do you embody, name a thing?

(46:47):
And it all looks goofy andsilly, but lo and behold, you're
doing something pretty powerfulfor yourself.
And so that's a true.
So if I were coaching somebodythat I feel like the words that
they're saying, they're notembodying, then it's a little
bit of investigation processthat I go through to figure out

(47:08):
what's going on.
So do we just have the wrongmessage?
And sometimes the message thatthey're sharing is the safe
message and what they're reallywanting to say is behind that.
And it's my job to empower themand give them the confidence to

(47:29):
say the message that they're,that they actually want to show
up and say.
And do so, this is the game thatI'm in, and do so in a way that
gets them more business..
Right, like at the end of theday that's what I'm hired for,
is how do we communicate amessage that brings in more
business?
That's a fun puzzle for me tosolve.

(47:50):
While also making sure that theperson delivering that message
is authentic and aligned andempowered and all of that good
stuff.

Victoria Petrovsky (47:58):
And confident too, I'm hearing.

Shari Alexander (48:00):
Yeah, yeah.
And in their own way, I wasrecently approached by a company
for me to coach their sales teamand some of their leadership and
they opened up by saying that,and I'm not going to name this
company, but they said, yeah, wetried XYZ company a few years
ago and it damn near brokeeverybody.

(48:22):
And I said, what do you mean?
And they said, this programtaught just such old fashioned
approaches.
To speaking, they taught the,the steepling your, your hands
and they taught that you'resupposed to gesture this way and
stand this way and your cadenceshould be this way.

(48:45):
And yeah, when you're trying tosmush somebody into a mold that
they don't fit in, of course,that's going to be unpleasant.
It's a very old school way ofthinking about this.
Nowadays, and this is one of themany gifts of the internet, but
nowadays we see so much quoteunquote live real world people.

(49:08):
We see, we know whatauthenticity looks like for the
most part.
We're more easily able to spotit than falsehoods and false
presence and like putting onairs.
And the beautiful thing aboutthat is it has expanded.
the spectrum of what persuasivecommunication can look like.

(49:29):
You can't tell me that Elon Muskis a good public speaker.
He's not classically speaking.
And yet, clearly he is aninfluential person.
Clearly he has his own skillsets that he's able to utilize.
And a lot of stuff is working inhis favor, sure.
But as a coach, One, I'm lookingfor, is there a message behind

(49:52):
the message that we're reallywanting to share?
And then the second is, are youtrying to be a version of a
speaker that you think youshould be?
And then I break down thosebeliefs and let them I give them
tools and allow them, give thempermission in a way to be more

(50:15):
themselves on stage because youridiosyncrasies and your quirks,
trying to hide those is going tofeel really awkward to you in
the audience, but leaning intothose.
And amplifying a few consciouslyand intentionally, that's,
that's kind of the definition ofcharisma is somebody being

(50:37):
themselves their real selves,because that's intriguing.
That's interesting.
We don't get to see that toooften.
Yeah.
So that's another thing when Isee that misalignment The
question is are you trying to besomething else right now because
you don't gotta.

Victoria Petrovsky (50:53):
And how do you see the misalignment or how
do you find that message behindthe message?
Is it an intuitive gift?
It's your years of experience?
All of the above?

Shari Alexander (51:03):
Yeah, you could say that.
I do my best to break thingsinto components so that way I'm
telling my brain what to lookfor so I remember my checklist
of things.
It is tone of voice.
In the lie detection world, oneof the best universal kind of

(51:24):
aha tools is the concept ofnorming.
So you want to norm the personthat you're trying to suss out
if they're telling the truth ornot.
So norming means what is theirbaseline as a, when they're
telling the truth in theireveryday life, what does that
look like?
And then when you're doing liedetection, you're looking for

(51:45):
variations of that or somethinggets a little enhanced or drops
down or you're looking forvariations.
So in a similar way, that's whatI do with my clients is when I
sense a tone that goes slower,deeper, darker.
I get curious when I hearexcitement and I physically see

(52:08):
them lean in and the speed picksup a little bit, then I know
something's, clicking for themor it's making them nervous or,
again, it, it requires moreinvestigation.
But that's what I'm looking foris the variations of when they
talk about this, they seemreally happy and fine, but when
they talk about this, it goesinto a different.

(52:29):
Yeah.
Space, heart space, body space,any of those and then we just
kind of have a chat about it.

Victoria Petrovsky (52:36):
Yeah.
So cool.
Clifton

Clifton Smith (52:39):
and I just want a presence with your level of
training.
You don't just have a chat aboutit.
You have a sophisticated way ofexploring it.
That might seem organic.
And help maybe bring thevulnerability and authenticity
up, but there, there's some deepwork that you're doing with

(52:59):
them.
And I myself have experiencedSharí's magic of helping me get
behind the message that I wastrying to present so I can speak
from experience.
And really what I'd love to sayas we shift to the final part of
our podcast is that Sharí'sjourney has been one.
That has led her to this momentof presence of presence based

(53:23):
marketing of all the componentsof posture of tonality of
cadence of presence, all thethings that you could define and
break down into what does itmean to be present, had an
exploration and deep dives intoall with the game as you call of

(53:43):
how does it bring more money ormore clients, more business.
And so I'd love to just hear howyou came about understanding
where society is with the, itseems like an unmet need for
presence, especially coming outof the COVID period.

(54:03):
Can you share with our listenerssort of how.
You observe that and where youfeel it's going that has led you
to put this stake in the ground.

Shari Alexander (54:11):
Yeah.
Yeah.
Obviously COVID was a big shiftfor everybody in all kinds of
ways.
And I've always.
Been in the meetings space.
Mm-hmm.
I, when I broke out on my ownand started my business, I
started by speaking for free atassociations and giving

(54:34):
presentations.
And then I would get clientsfrom that and then they would
refer the next ones and I'dspeak again.
And and I really took that worldfor granted.
And even before Covid was.
Going to fewer and fewer eventsbecause I was like, I got a good
enough network and I don't know.
I got tired of being a jetsetter.

(54:54):
I just got burnt out from allthe travel and everything and
then COVID hit and the rug gotpulled out from us.
And all of those things justwent away.
And I think I know many of ushave had a similar experience of

(55:15):
realizing how much weundervalued that.
Before, being in a room togetherand those intangible energy
shifts and values that we cangain from it.
And so I, I do think in thismoment there is a lot more value

(55:37):
and gravitas given to events,big, small, whatever it looks
like, big retreats to littlegatherings.
And I think that that's abeautiful and wonderful thing.
And I just want to be a part ofthat conversation of encouraging
that form of connection.

(55:58):
And again, I'm not saying don'tdo the online stuff.
Of course you got to do theonline stuff.
Just intentionally choose howmuch of a percentage of energy
you want to give that to that.
When maybe you've got a wholebunch of, beautiful things to
mine that don't involve online.
So I'm happy to see that we'regiving it more value again.

(56:22):
I'm happy to see events comingback.
I'm happy to see.
Connections that were lost beingremade.
I am curious, of course, lookinginto the future.
We've got AI doing its thing.
We've got virtual reality andaugmented reality around the
corner and what's that going tolook like?
And who knows those timelineswhen they'll be more available

(56:45):
to the masses.
And so, My hope and the messageand mission I hope to contribute
to is Finding opportunities andleaning in to us coming together
physically.
And if we can't do itphysically, then semi

(57:08):
physically, with recorded videoand stuff and not the avatars of
ourselves.
Yeah.
I know progress is gonna happen.
The future's gonna get here andall of that's fine.
I don't think there's much pointin being scared about it, but
rather to be more.
intentional about shaping thatculture that is changing.

(57:29):
And yeah, I don't know what, 20,30 years is going to look like
or more, but it's just lovely tosee people talking to people in
real time again.
And just that there's somethingbeautiful about that in our
humanity that I think we lostand are very.
thankful to get it back.

Victoria Petrovsky (57:52):
Yeah, Clifton and I just experienced
firsthand what you'redescribing.
We were just at the Breatheconvention in Las Vegas, which
is all around emerging tech, andit was like AI, metaverse, like
digital, virtual, everything,right?
This is the NFT and the swagbag, and people loved our booth
because we just had arejuvenation station with vibro
acoustic therapy beds,incredible people facilitating

(58:15):
awesome connections, and we gota lot out of it.
Like you're describing, met manynew contacts, good for the CRM,
some are evolving to be clientsand you're just, you build that
know, like, and trust scorequickly when you drop into such
presence.

Shari Alexander (58:31):
Yeah.
And to your point of peoplebecoming clients and stuff.
I get referrals from people thatI haven't even worked with
before, because I'm a realfreaking person, you know, I'm
in the room with you.
You see how I show up you cantell whether you have the same
checklist in your head that I door not.

(58:53):
It doesn't matter.
You can tell.
When somebody knows their stuffor when they don't, or when
they're faking it or and so I'llget referrals from people that
are just like, thanks.
I mean, you haven't even seen mework, but that's awesome.
Thank you.
And so that's what I mean aboutthere is that hidden scalability
to these things that.
get overlooked.
And if you're not getting thoseresults, if you're not

(59:16):
converting 25 percent of youraudience to your list or a lead
magnet or a product or whatever,my clients tend, their services
tend to be very high ticket.
So we're not converting theaudience right then and there,
but we are getting them into thefunnel.
And if you're not getting 25percent of the audience, then.
You something's misaligned.

(59:36):
Your message is misaligned toyour audience.
You're misaligned to yourmessage.
There's not strategy scaffoldingin, within your message that is
serving this purpose.
Then that's where I come in andgo to work.

Clifton Smith (59:51):
I just have to say it you don't sound like a
theater major you sound like avery intentional strategic
almost like left brain kind ofIndividual and is that how
you've always been or it hasn'tbeen this evolutionary journey?

(01:00:11):
Oh,

Shari Alexander (01:00:12):
man, that's a question, Clifton.
So you guys know this, but mybrother's a quantum physicist
and I was a theater major.
So I think I grew up.
This is probably way too deepfor this podcast, but let's go
with it.

Victoria Petrovsky (01:00:28):
We like deep, we go there.

Shari Alexander (01:00:30):
I mean, not too deep but for the tail end of
this.
But so I think like we talkedabout earlier juxtaposition and
odd and opposites and things.
I think with the reflection ofmy brother being so ridiculously
smart, I knew I was smart.
Like I was an honor student andstuff like I put in the effort,
but it was obviously never goingto be like him.

(01:00:53):
And so I think I leaned into mycreative side because for sure
I've always been more creative.
I've always been creative andhad outlets and had, big
Hollywood dreams at one point.
My head was in the stars for,good bit and still is to this
day.
Just differently.
And, but I do think that thereis, This intellect that I

(01:01:18):
probably approached theater withthat I don't think I realized or
appreciated at the time I wasthat nerdy kid who, after
school, I was not going andhanging out with friends and
stuff.
I was going to the park andreading Shakespeare sonnets.
That was fun to me.

(01:01:40):
Whenever I a class was canceledor something.
I didn't go out and party or no,I was in the library reading
some books because that was funto me because I've always been
searching for answers.
I don't know where that comesfrom, but I remember when I was
a kid, I would go to the light,like a kid, kid.

(01:02:01):
I would go to the library and gostraight to the quotes books and
I would search these quotes frompeople because I was like, okay,
there's going to be an answer tolife in the universe in these
quotes.
And so Henry David Thoreau andjust anybody.
But I think there is justsomething fun about helping left
brain people, which I'm veryfamiliar with.

(01:02:23):
Thanks.
Thanks to good old brother, seecreative paths.
to communicating theirbrilliance.
That's some of my most, my, likemy clients don't sell
straightforward, easy to explainthings.
They sell complicated concepts,technical offerings and

(01:02:45):
solutions and their buyers arenot technically minded, but they
need to understand it in a wayto buy it.
And so by just bringing theater,by bringing storytelling,
analogy presentation skills,Message, strategy, like by

(01:03:06):
bringing just those things tothose brilliant minds that's
just so much fun because thereare some, there's another reason
why I do what I do is there area lot of loud voices saying
nothing.
And there are a lot ofbrilliant, intelligent people
who don't know how to say whatthey have inside of themselves.

(01:03:26):
And I consider it an honor.
To help those people find theirvoice and give their voice to
like real stuff, not.
Not fakey fake stuff online likethe real deal stuff.

Victoria Petrovsky (01:03:38):
Wow

Clifton Smith (01:03:39):
I get shivers with that.
That's poignant and that's verypertinent to a lot of our
clients and our listenersbecause they are unique High
performing in various ways.
They are bringing forth futuretechnologies that are heart
based that are presence basedhuman base And so to have a an

(01:04:01):
asset or to have someone likeyou in the ecosystem as someone
that they could refer to whenthey're ready to step on stage.
I know we already have severalthat all that you're sharing is
deeply resonant with ourobservation and their
experience.
So it's been just such anincredible.
Privilege and honor to sharesome time, some presence with

(01:04:25):
you to explore communication andyour own journey.
And before we, we head offwhere's the best place for
people to get in touch with you?

Shari Alexander (01:04:35):
Yeah.
So my company name is elevated.
I, the letter I, and so you cansee everything on the website.
There elevated hyphen.
I.
com.
And for those interested in aquick learning tool or something
that they can apply right awayto their everyday life, you can

(01:04:55):
grab my book called when yourwords mean business.
And it's influential phrases forprofessional conversations.
You can buy it on Amazon, ebook,paperback.
If you would prefer to get afree version, you can get a free
PDF as well.
And within there, I break down,I think it's 17 different, very
common situations that you willdefinitely find yourself in, in

(01:05:19):
your professional career.
and phrases to help you navigatethose.
It's a little bit of a chooseyour own adventure because at
the end of every chapter, I saythis technique works really well
with this technique and thistechnique and this technique.
So you can actually build out aninfluential conversation with
just two or three phrases thatharmoniously work well together.

(01:05:41):
And I explain the techniques andwhy they work and give examples
and stories.
So it's a great pocket book touse on the fly when you need to
be influential and quick.

Victoria Petrovsky (01:05:51):
Yeah.
Awesome.
We'll drop a link to that bookbelow and to your website,
elevated i.
com.
And how else can people reachout to you or follow your
journey?
Is there a social media platformyou're most dominant on or?

Shari Alexander (01:06:05):
Yeah, LinkedIn.
LinkedIn is my play, my sandbox.
Definitely more happening there.
If anybody would like to reachme direct, there's a contact
form.
Just say if you're interested incoaching, consulting or speaking
or you can just do the generalform and reach out to me.
But yeah and LinkedIn is whereI'll show up once in a while and
share some things.

Victoria Petrovsky (01:06:24):
Amazing.
Thank you so much for joiningus, Sharí, and thank you all for
tuning in and listening andsharing a bit of Presence with
us.
We'll talk to you all next time.