Standing out has gotten even more difficult thanks to the flood of AI content, and many early-stage founders mistakenly believe they need to act like corporate brands to be taken seriously.
In this episode, Yaniv chats with Christine Blosdale, an award-winning media coach, podcaster, and branding strategist. Together they discuss how authenticity, personal branding, and “expert authority” can give founders a massive edge in today’s AI-driven startup landscape.
They also explore how to overcome imposter syndrome, use AI responsibly, and build a founder-led brand that attracts talent, customers, and investors.
In this episode, you will:
- Discover why authenticity is now the ultimate differentiator in the age of AI and algorithmic content
- Learn how to build “expert authority” to boost your reputation and visibility as a founder
- Overcome imposter syndrome with practical mindset shifts that make content creation easier
- Apply Christine’s tactics for repurposing podcasts, blogs, and videos to scale your personal brand
- See why founder-led branding attracts better hires, investors, and partners
- Create a simple media kit to clarify your mission, credentials, and unique value proposition
Learn more about Christine here: https://www.christineblosdale.com
The Pact
Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
- Follow, rate, and review us in your listening app
- Subscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe
- Secure your official TSP merchandise at https://shop.tsp.show/
- Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
- Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://www.tsp.show/episodes/
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur
Intro Voice: Jeremiah Owyang https://web-strategist.com/
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