Melissa Fors Shackleford on Embracing Person-Centered Language

Melissa Fors Shackleford is a healthcare executive with 25 years of experience. She highlights the paramount importance of person-centered language in healthcare communication and the need for all of us prioritize individuals over generic terms. No valued customer. Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications through simple, strategic, and inclusive language and imagery 00:00 Welcome to the Strategic Communicator Podcast 00:09 The Importance of Person-Centered Language in Communication 00:34 Melissa Shackleford: A Healthcare Communication Expert 01:32 The Shift to Consumer-Driven Healthcare and Its Challenges 04:16 Addressing Stigma in Healthcare Communication 06:24 The Role of Language and Imagery in Reducing Healthcare Stigma 11:44 Inclusive Marketing and Its Impact on Healthcare 15:53 The Intersection of DEI and Healthcare Communication 20:37 Personal Insights and the Future of Inclusive Marketing 24:19 Five Questions with Melissa Shackleford Learn more about your ad choices. Visit megaphone.fm/adchoices