June 1, 2025 • 45 mins
What happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice.
Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorfully described as feeling like "someone had punched me in the butthole"). After discovering the magic of sugaring, he built a thriving business with an all-male staff focused on professional, expert care for clients with male anatomy, regardless of gender identity. His approach fills a crucial gap in the beauty industry, creating a safe space where transgender, non-binary, straight, and gay men all receive specialized care without judgment.
The conversation delves into professional considerations unique to male sugaring - from handling spontaneous physical responses to understanding the wide variations in service requests. They discuss how male clients tend to be exceptionally loyal, following instructions meticulously and maintaining regular appointments, though they often need simplified home care routines. Armando shares his expansion plans beyond sugaring into facials, body treatments, and hair growth services, recognizing opportunities to introduce men to skincare they might not otherwise seek.
For practitioners interested in male sugaring, this episode provides invaluable insights from two industry leaders. Shannon and Armando are developing specialized training through Love to Sugar, promising to elevate standards across the industry. Whether you're a sugaring professional looking to expand your services or simply curious about this specialized practice, you'll appreciate their candid, professional approach to a topic rarely discussed so openly.
If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.
If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.
If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar
The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout
Cheers to your Sweet Success!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to this episode of the Sugar Show.
I am Shannon, your sugar mama,and today we are talking to the
sugar daddy.
It's so fun because when Ifirst heard about him I thought,
ooh, I'm loving the name Causeyou know, for obvious reasons,
I'm the sugar mama, but also Ilove what he does, and he has
(00:20):
created a space in New York,right there downtown, and he is
sugaring all men and he has anall men staff and they sugar
male anatomy parts.
So anyone, no matter how youidentify, if you have the parts
that you were born with as amale, that is who what Armando
(00:41):
does and his team, and they areI say this over and over again,
as you'll hear in this episodeum, that I adore his staff
because they are some of thecoolest humans ever.
Um, but they really areprofessionals and really good at
what they do with their craft.
Um, I will tell you that if youare prepared to listen to this
episode and you are not someonewho can talk about slang for
(01:05):
body parts, um, we are veryprofessional when we talk about
it in the episode, but if that,if you are listening to this and
you have small children around,you might want to pop your
headphones in only because we dotalk about parts Um and we do
make some fun jokes, but it'sall clean and professional.
But it might not be appropriatefor small kids that are hanging
out and to this one, but it isjust chock full of information
(01:30):
for you.
And Armando is the ultimateprofessional and it is an honor
to have him on our educationteam.
So my most favorite part ofthis episode is just how real he
is and how we just get talkingabout how to handle things in
(01:50):
the treatment room as it relatesto the male anatomy.
So, ladies and gentlemen, myepisode with Armando Gualtieri
Enjoy.
I told you that you were goingto have such a great experience
today and here he is, myfavorite sugar daddy in the
(02:11):
whole wide planet.
It's Armando Gualtieri, thesugar daddy.
Speaker 2 (02:15):
Hi, I love that you pronounced my last name
correctly.
Speaker 1 (02:19):
Well, I've practiced and practiced.
That's good.
I'm very mindful.
I'm very mindful and practiced.
That's good, I'm very mindful.
I'm very mindful, so we'regoing to get right into it,
because so many people have beenhearing about you and I just
want them to get to know you,like I know you and we got a
chance to spend quite a bit oftime together in New York at the
(02:40):
show, and now we're educatingtogether and I want them to get
to know you and your journey andhow you can be of assistance as
it relates to sugaring menspecifically.
So let's start all the way inthe beginning with the Armando
story, not even Sugar.
Daddy.
Yet what's the Armandobackstory before the?
Speaker 2 (03:01):
Sugar Daddy.
Yeah, there's a a lot ofbackstory there.
Let me see if I can condense it.
I think we all have a lot ofbackstory right, you're 29.
Speaker 1 (03:09):
What do you mean?
Speaker 2 (03:09):
there's not much you can live a whole life to 29.
Um, I, um.
I started out in the industry,um, by as a massage therapist in
the spa industry, as a massagetherapist in the spa industry,
as a massage therapist, and Iwas doing that as a way to
(03:31):
support myself while I waspursuing theater.
So I was an artist, I'm awriter and an actor and a singer
and a lyricist and a director,and I was doing all of that and
an actor and a singer and alyricist and a director, and I
was doing all of that.
That's what my dream was.
But while I was dancing, I usedto massage a lot of my friends
and when I got out of college Ithought, hmm, I'm a terrible
(03:54):
waiter and I don't want to be inan office all day and I wanted
to be in charge of myself.
So I went to massage school andI've been a licensed massage
therapist for 30 years.
And while I was pursuing thatand pursuing my theater career,
at the same time I was startingto get disillusioned with the
(04:15):
theater and starting to try andfind something else that
interested me.
And skincare always interestedme as an adjunct, because I was
working in spas and health clubsthat had spas and learning
about skincare and I was sofascinated by it and I came to
sugaring specifically becauseabout 17 years ago I used to
(04:35):
shave my body different partsright, we're talking about
specifically my boy parts andwhen I got waxed the first time
at a spa, I was like this is notfor me and it was painful.
I felt like somebody hadpunched me in the butthole.
That was that's the first timeI've heard that, so we can use
(04:59):
that as one of our 10 reasonswhy.
Won't feel like someone punchedyou in the butthole.
It was like falling on yourbutt really hard and that
feeling like oh, like you'dgotten kicked in the gut and I
thought, oh, I'll never do thisagain.
And then a roommate of mine hadgone to get sugared and I went
to get sugared and I was likethis is magic, like sure it was
(05:21):
uncomfortable, but afterwards myjoke now with my clients is
you'll be lying in front of you.
A lot of, a lot of gay menwatch real, real housewives I
don't, but a lot of gay menwatch real housewives.
So you'll have your hand downyour pants during real
housewives just touching yourballs, being like these feel so
good just just because if theresults are so good, yeah, so I
(05:43):
had these results with sugaring17 years ago and I got to know
my sugars really well andeventually I was like I'm going
to learn this, I want to startdoing this.
And that brought me sort ofback around to skincare stuff
too, because I wanted to learnsugaring and also be able to do
the skincare specificallyrelated to sugaring, because you
(06:05):
and I talk about this all thetime.
What is your home care routine?
How do you keep your back andyour, all your bits your skin
happy after your treatment.
Um.
So, anyway, I wound up comingall the way back around, or
coming to sugaring, um, and Iwent to work for this person who
(06:26):
was my sugarist, and that was.
That was a short time.
I got trained, went to work forhim less than a year and then
we had a pandemic.
Speaker 1 (06:38):
A little pandemic.
A little pandemic.
Speaker 2 (06:41):
As the as the Gen Zs used to say, the pandemic.
And I don't want to make lightof it, but you know, sometimes
you have to laugh in the storyas the as the gen z's used to
say, the pandemic.
Um, and I don't want to makelight of it, but you know,
sometimes you have to laugh inthe face of how terrible it was.
Yeah, but we were all lockeddown at home and I had already
started seeing clients, hadalready started seeing clients
at the spa and on my own, and um, then I just kept it up with
social media and once we wereable to go back to work, I took
(07:05):
a space, I started people againand by the end of my first year
doing it, I was turning peopleaway.
Speaker 1 (07:12):
Yeah.
Speaker 2 (07:13):
Because it was just me, yeah, and then I realized I
needed to hire somebody and thatthis was a viable business.
Yeah, and the name of thebusiness, the Sugar sugar daddy,
just kind of came natural to me.
I mean, I'm in my daddy era asa as a man.
Speaker 1 (07:30):
Good.
Speaker 2 (07:32):
And so you know, it just seems.
Speaker 1 (07:33):
And you take care of everyone.
Speaker 2 (07:35):
And I take I try to take care of everyone.
I do yeah you do.
Speaker 1 (07:39):
Now let's be very clear that while you do sugar
gay men, you sugar straight menas well.
Speaker 2 (07:45):
Yes, oh, absolutely.
Speaker 1 (07:46):
Because men are men, men are men.
Men have hearts that need help.
Speaker 2 (07:51):
Correct and not just genitals, but backs and chests
and all of that and nose hairand you know, and that's very
different from sugaring womenbecause, you know, women sure
have hair on their legs.
But for instance, I have astraight client who comes in who
has more hair than I have everseen on a human being, from the
(08:12):
waist down.
Speaker 1 (08:14):
He looks like Mr Did you see his?
Speaker 2 (08:15):
skin.
No, he looks like Mr Tumnusfrom the Lion, the Witch and the
Wardrobe.
He looks like a fawn.
He's just from the waist downhe's just fur.
He looks like he's wearing furpants and he's a great guy.
And he comes in.
He said for hygiene.
He's like I just do my crackbecause you know it's easier to
keep clean.
And I've been convincing them,though I said listen, at some
(08:36):
point you're going to want to dothe front with me, because
you're never going to go back ifyou do it.
Yeah, little by little he'screeping closer to it, yeah.
Because he trims, and he trimsthere in the front, and so I
wanted to do.
Speaker 1 (08:49):
You know, I do want to talk about parts for just a
second with you, because you andI talked about this last week
on, because we're creating, bythe way, to let the audience
know, we're creating this verycool class together.
Speaker 2 (09:01):
Extra, extra, yeah, hello together extra, extra,
yeah.
Speaker 1 (09:07):
But what I do want to make sure that people
understand is there are manydifferent ways that you can
sugar men, women.
It's like Brazilian bikini youknow which.
Which level do you want?
Your?
You know your landing stripright, yeah, why do you?
Want it.
Is it a martini glass taco chip?
You know, a landing strip?
What do you want?
Sure?
Speaker 2 (09:24):
with Is it?
Speaker 1 (09:24):
a martini glass, taco chip, you know?
A landing strip?
What do you want?
Sure, with men, if you thinkabout it, there are plenty of
men who just want their crack,just want the crack of the tank,
just want their balls, justdon't want their legs, they want
their butt cheeks done.
There's different.
You know areas that men needand they don't.
For example, in the class wetalk about, they don't get their
legs sugared, some of them, andso they don't want it to look
(09:47):
like they're wearing bare skinbriefs, you know you've got to
feather it in.
Speaker 2 (09:52):
It's got to look blended.
Speaker 1 (09:54):
There's blending involved without just, you know,
sugar.
There's a straight line and alot of men I think there's a lot
of sugarists that don't realizethat if a man wants a Brazilian
, that means a lot of differentthings.
Speaker 2 (10:08):
It means a lot of different things, to a lot of
different men and to a lot ofdifferent spas and salons who do
men.
Speaker 1 (10:13):
Yes.
Speaker 2 (10:14):
There aren't a lot of them, but yeah, I mean some of
them.
Speaker 1 (10:18):
They don't want the entire top done, that's right.
They just want the shaft, theballs, the taint, the boot the
crack, leave the top.
Speaker 2 (10:26):
My biggest, probably the best seller on our service
menu, is what we call the crackand sack and that means penis
shaft, scrotum, taint and rightaround the anus or you know,
right up the crack, and that'sgoing to vary wildly from human
to human because of thedifferences in the anatomy and
(10:47):
hair growth and everything.
But sometimes, and you want todo that so it looks natural.
So some people will ask forsomething very specific and you
know that's just customerservice.
You can do what they want.
But I have a way of doing itthat looks natural and if
somebody wants an adjustmentfrom there, we can.
But that's to your point aboutthere are different ways to
(11:08):
sugar different people.
With women there's a certainamount of variation, but with
men the amount of hair is wildlydifferent.
I mean, the anatomy is going tobe different for men and women
too, right, from woman to woman,from man to man, it's going to
be different.
But what's the style, what isthe, what do we want it to look
(11:28):
like?
And then learning to adjust tothat customer, to that client.
Speaker 1 (11:33):
Yeah, I'm just going to talk about it because there
are going to be some people thatwant to know about the trans
population and how you handlethat in your shop.
Speaker 2 (11:42):
Um, my shop is, uh, open to everyone, but we do
specifically target men.
We're all male estheticians, bythe way.
Yes, that's right, oh my love.
Speaker 1 (11:54):
If you're ever in new york and you're a guy, please
go to sugar daddy's, becauseyour staff, I I fell in love
with all of them in new york,yeah you did all of them.
And if I was a dude, I'd belike I have legs in the air for
you, like I just adore you.
Speaker 2 (12:08):
So and I adore you guys.
Jay and James both said to tellyou hi, hi, mr James and Jay.
Yeah, which sounds like itshould be a 70s sitcom, mr James
and Jay.
The trans community there's somany gender variations now.
Right, there's so many ways oftalking about gender that I
(12:28):
almost feel awkward saying wecater to men, but that's the
quickest way I can get to theidea of what we do.
So we cater to anyone born witha penis, right?
Somebody that has a penis thatidentifies as female or
non-binary, come on in.
We work on trans men as well.
We don't have as big acommunity of trans men coming to
(12:49):
see us.
But I think the problem for thetrans community in general, and
even for the non-binarycommunity a little as well, is
that there's a lot of talk inthe news and in the social
circles about the genitals of atrans person, right, there's
always this curiosity Did aperson assigned female at birth
(13:14):
have top surgery?
Have they had bottom surgery?
Right, that's the thing top orbottom surgery.
And a trans woman, somebody whowas assigned male at birth, do
they still have a penis?
And obviously we need to knowthat as a business, right,
because we need to know whatwe're working on, but there's an
inordinate focus on it, a sortof prurient curiosity that comes
(13:39):
from outside.
But we're a place where you canfeel comfortable being whoever
you are, and that's reallyvitally important.
That's why we do also welcomestraight men, because straight
men who come into our space knowthat they're going to get
expert care for their bodies anda trans person or a non-binary
person, I hope they know alsothat they're going to get
(14:01):
sensitive care, that we are justhere to do the work.
Yeah, being as straightforwardand professional as possible
with everybody is what you canidentify however you like.
Speaker 1 (14:11):
Correct you just you have a penis and balls and you
know you need them done.
You need them smooth, right we?
Speaker 2 (14:16):
got you to bring it in.
Speaker 1 (14:17):
You know like bring all your parts, yeah, and you
know that's really important tosay as well, because um female
parts in this conversation,you're you're not as savvy on
how to do that as I am right,it's true, and I'm not afraid to
admit that too, because I'mmuch better with you know,
assigned male at birth, maleparts we're talking about, about
(14:40):
sex, uh, identification, right,male or female about body parts
?
Speaker 2 (14:45):
um, yeah, we're, that's our expertise, and so we
often tell um cis women who callor inquire we don't.
You know, we don't service you,not because you're not welcome,
but because there are otherpeople who are going to be more
expert at this for you yeah wealso intricacies, intricacies.
(15:06):
There are intricacies.
Speaker 1 (15:07):
Yes, that intricacies I need my afternoon coffee.
Yeah, there are.
They're just.
You know, they're just littledetails that you're not used to
doing all the time, and wearen't either.
Speaker 2 (15:19):
If we're not doing a lot of both, yeah sure and there
are so many places, so manyplaces in new york city where a
cis woman uh, right, like awoman can go and get her cis
woman, specifically, can go andget her parts done.
A trans person, a trans woman,who may or may not have her
(15:41):
penis, is going to have a hardertime walking into a place
looking extremely feminine,looking like a woman, being a
woman, going into a space andthen explaining oh, by the way,
because it can be uncomfortablefor them, right, to be like ugh.
But I'll tell you that again,we are just about making sure
(16:06):
we're being professional all thetime, right, great, bring your
parts in, we're good, you don'thave to explain anything, you're
just who you are.
And I think that's when westart talking about safe spaces.
A lot in the social justiceworld there's a talk about safe
spaces For women.
Going to a spa where they'rewelcome is a safe space.
(16:29):
For a man, going to that samespa where they're welcome is a
safe space for a man?
Going to that same spa wherethey're told we only do men's
backs or arms or shoulders ortests, it's like, oh, suddenly
I'm not welcome here, right, I'mnot fully, you're not fully
seeing me, right, sure, sure soyou had talked about the, uh,
(16:51):
the sign in the spa oh, goodlord yeah
someone, one of my clients, toldme they went into a spa and
they saw a sign and the signsaid something like I'm
paraphrasing probably very badly, if you get an erection, we
will end the service.
And I thought well, that'sludicrous, because any man will
(17:12):
tell you that sometimes it justhappens for no reason.
And, more importantly, ifyou're on the table and
somebody's touching you, you'reprobably going to your body's
going to respond somehow and youcan't control that.
Like, sometimes, the more youthink, don't think about
elephants, what do you thinkabout?
Speaker 1 (17:32):
Yeah.
So, yeah, so, let's talk aboutthat, let's talk about that and
we're going to talk about thatin depth in the class.
Let's talk about that ingeneral, on how, what you do.
If someone does, I know how Iam I'd love to hear your side.
What?
(17:53):
You do if someone does, and isthere any way to kind of not
prevent it but maybe notencourage?
You know like, is there waysthat you think about?
baseball Like you know how can,how can we do that?
Because it's it's a veryinteresting topic that not a lot
of people talk about.
There's no other podcast thatdoes sugar, but you know that
we're not really talking abouton, and I would love to hear
your perspective.
Speaker 2 (18:11):
I think there should be a frankness about it too,
which is why this is great forthis we're talking here on the
podcast.
Well, first of all, I'll make ajoke, because a lot of times
people will call up and it'll betheir first time and they're
very nervous and have a lot ofquestions, and I like to be the
front face of the business andtalk to these people directly
(18:32):
when they're new and havequestions.
Somebody will say what happensif I get an erection?
And I said great, it works,that's what you want.
If you get an erection whensomebody is touching you, then
your body's responding the wayit's supposed to.
Speaker 1 (18:40):
It's supposed to.
Speaker 2 (18:41):
Great, as long as we don't go beyond that, and you
know what these boundaries are.
Yes, I'm not helping you withit, Correct, I'm not even going
to and I'm going to probablystop manipulating it, because
when you're sugaring, you'retouching a lot and you try to
get the customer client to helpas much as possible.
But if you get a boner, I'mgoing to ask you to move it, you
(19:04):
know, because I'm not going toencourage that, the sensations
of having somebody else touchingyou.
And you know the creams andpotions.
If we get to that at the end Isay lotions and potions, the
soothing stuff that we put on atthe end.
Right, you know you can't berubbing cream on somebody's
erection.
So you give it to them and yousay, here, put this on your
balls, put this on your taint,and you know, be on your way.
Speaker 1 (19:25):
It'll feel great and you can do it for you.
Yeah, what?
Speaker 2 (19:28):
it'll feel really great, but you're gonna do that
yeah and I'm sure they're very,very glad that you just let them
handle it.
Yeah, yeah, I mean, I thinkpeople do get embarrassed, you
know people do get ashamed.
Um, you know, there's there'sgoing to be that odd client that
maybe is trying to beinappropriate, and then you have
to deal with that too.
Speaker 1 (19:48):
Yeah, how do you deal with?
Speaker 2 (19:49):
that I try to deflect .
I try to.
I may make a joke aboutsomething and skirt around it,
most times by moving ontosomething professional.
The energy will change.
(20:10):
If it doesn't change andsomebody is really pushing the
issue, I'll say I'm at theoffice, this is my business.
Yeah, and I'll be pretty frankabout it.
Yeah, and people get it.
You know you don't have to dotoo much.
I think it's best to just bestraightforward about people.
Speaker 1 (20:29):
Yeah.
I usually tell my students andfellow estheticians I'm like
listen, it's how you presentyourself at the table Number one
.
Speaker 2 (20:38):
Yeah.
Speaker 1 (20:39):
Right, it is how you, what you're talking about while
you're sugaring them, which isthings that you know.
We just talk about the worldand whatever.
We're not focusing on theirparts with them, on this like
journey of me touching you.
Right, yeah, and it's reallyabout taking charge of your
(21:02):
professional service.
That's right.
You know, I'll tell you, um, Iwas, um, my, I was dating
someone and I was like are youokay that I sugar men?
You know, that's kind of athing if you're dating a man
that you're also touching othermen With naked men all day, yeah
.
Right, right, and for you.
You know you're with naked menall day.
You have a boyfriend, you'relike, you know you're all right
(21:25):
with this Kind of what I do.
And his comment was well,you're professional, that's what
you do for a living, likesomeone who is in the medical
field.
Yeah, I wouldn't feel anydifferently, right, so that's
how you carry yourself in thetreatment room is very similar
to being in the medical field.
If I have to do something withyour parts, put in a catheter,
(21:49):
uh, shape you because you'regoing into surgery, whatever,
whatever it is, you're aprofessional.
A nurse is a professional.
Doctors are personal.
Sorry, yeah yeah, so it's howyou present it, and I love the
fact that you're like, hey, youknow, this isn't what we do here
.
Yeah, so just stop asking.
Speaker 2 (22:06):
Done and if anything right, and there's a funny thing
.
You've brought up two thingsthat hope I remember.
I want to talk about each ofthem.
One of them, what you said,reminded me of what do I do in
the treatment room whensomething might be getting
uncomfortable, and I find thatthe topic of conversation, what
the topic of conversation isright.
There's always going to belulls in the conversation,
(22:27):
except except with you and me.
We never stop talking, butthere might be a lull and during
that pause maybe somebody'smind is going somewhere else and
if I see something starting tostir, I will start the topic
something.
Yeah, just to get them in theroom present with me talking, so
(22:50):
that it's off of that.
The other thing is beingprofessional and presenting your
best professional face all thetime.
That's related to something wealso talked about at one point,
about dealing with people whohave had trauma in their past
(23:12):
and people that come in even ona much lighter scale, people
that are uncomfortable gettingnaked.
Yeah, I'm very comfortabletaking my clothes off in front
of a group of people.
I've been a model for you know,I've been an artist model.
Speaker 1 (23:25):
I've been sugared as a demo model.
Also, you're smoking hot, sothere's that.
Speaker 2 (23:30):
Go on, go on, oh, please, no, really Go on Keep
going.
I love you.
You're so silly.
Now you're blushing.
I love it.
It's fabulous.
I am blushing.
You can see it right Becausethe sun's shining right on me.
Yes, no-transcript about how itgoes where I touch you, what
(24:17):
happens with the sugar, what itfeels like.
You know all of these things.
And then I say I'm going toneed you to take everything off.
They've already signed aconsent form, so they know
they're going to have to.
Just they've signed up for this.
They know they're going to haveto disrobe at some point yeah,
do I leave the yeah, I leave theroom, I come back and you know,
sometimes you use a littlemodesty towel, um, but when you
(24:37):
come in, if you're working ontheir, on their junk, you know,
on their penis and ball andscrotum, trying to use the
correct terms, then you, youhave to move the towel.
You know they have to beexposed, but they're comfortable
, because you're comfortable andbecause it's so professional.
Speaker 1 (24:53):
Yeah, yeah.
I am going to put a littlecaveat in there, because there
are lots of women listening tothis, because we're a field of
mostly women and I will say forthose of you that are listening
that are female, that if you dosugar men and if at any point in
time you have tried to be asprofessional as possible and you
(25:13):
don't feel safe in my space andI hope in your space you can
say the service is over, you'rebeing inappropriate, I'm going
to step out and get your clotheson and we're just going to
finish here.
You do not have to apologize ifsomeone is being inappropriate.
So I do want to make sure thatyou understand audience, that
(25:34):
we're very at my shop and I'msure even at yours, because it
happens with men gay men, oreven straight men.
It happens that people do getinappropriate and even if you
try to be as professional aspossible, if someone makes you
feel uncomfortable, you haveevery right as a professional to
(25:55):
say service is over.
Yeah, give them some warning.
Right, be professional and saythis is not what I do here.
Right, you know, I'm going tojust let you know that this is a
professional service and I amnot going to do what you're
asking me to.
And if you say it again or makeme feel uncomfortable, this is
going to be over.
You have to let them know.
(26:16):
Yeah, give them a warning.
Speaker 2 (26:17):
Let them know that you're, you're, keyed in now.
Yes, right, like yes.
Speaker 1 (26:21):
And you have every right as a professional to say
to someone when it's over,they're paying their bill and
you say you know what?
I think it's best that you findsomeone else that can that is
more suited to sugar you thanmyself.
Yeah.
You know, like, or you even dothat after they've left.
If there's some sort of an oddfeeling about someone, you can
(26:42):
say you know what?
I would really prefer if youfound someone else for your
sugaring needs.
It was very nice to meet you.
I just don't think we're a fit.
That is okay, because you mighthave trauma too.
Speaker 2 (26:55):
That's right, that's 100%.
Speaker 1 (26:56):
Right, yeah, yeah, yeah.
So.
So I just wanted to throw thatin there, because I know that
you and I have big personalities.
I mean, I'm my table's righthere and literally like listen,
dude, you know this, this ain'thappening, Like you know, and I
can say that in a way that youand I will approach it
differently, because both of usare kind of, we have our own
trauma, but it's it's.
Speaker 2 (27:17):
you know that is not one of the things that I have an
issue with, but I think it's soimportant that you said that,
because the industry is so emaildominant and you know there's a
historical problem going backcenturies of men and women alone
together, like it's, andlearning to speak for yourself
(27:38):
when it's uncomfortable.
It's hard for me to, you know,to say the thing you need to say
.
So I think it's doubly hard forwomen in a situation where
there's a power imbalance and,um, weirdly, being naked on a
table with somebody else who'sclothed can be very powerful for
the person who is naked.
(27:58):
Really, yeah, because you feellike there's this.
I don't know if I can explainit, but I think you know that
power dynamic goes both ways.
I think.
And that's why a man who's nakedon a table with a female
technician may have this weirdboldness because naked.
Speaker 1 (28:21):
Interesting.
I never thought of that.
I don't think they haveboldness with me, cause I know
I'm pretty.
No, I see.
Speaker 2 (28:30):
I'm like I'm not going to say what I was going to
say, You'll be fine, I have had.
Speaker 1 (28:36):
I have had in.
In fairness, I have had a few.
You know that do get anerection and I'm like, and what
I do.
On that side note, I'm a littledifferent.
I will take a small just handtowel, modesty towel, right?
Yeah, I'll say buddy, noproblem, like you said it works.
(28:56):
I will take the towel and putit over their erection and say
hold this, because then it's notthat they're holding the shaft,
they're holding a towel andpressing themselves to the side.
And then I can keep working.
Speaker 2 (29:04):
Yes, I should have.
I should have said that when Iwas saying that I asked them to
move their parts.
Adding that towel adds thatlevel of privacy.
Sure, sure yeah.
Speaker 1 (29:17):
Yeah, which is fine, you know, and that's good for us
to tell people, because I'msure people are listening in the
audience going well, I use atowel, is that not right?
Totally right, it's totallyfine.
Speaker 2 (29:26):
Yeah, you can do whatever you want to do.
If you can do the work, itdoesn't matter how you do it,
right, I mean?
Speaker 1 (29:32):
well, yeah, yeah, yeah, right, Um, but that's the
thing is to understand that.
You know, these are all bodyparts that need to be smoothed.
There's ears, there's, you know, chests, there's backs, and so
let's talk about that, becausesugaring men isn't all about the
Brazilians.
Speaker 2 (29:50):
Yeah, that's not the only thing that's different that
I had to do a full body theother day and it's grueling work
on a man because this guy washairy and I have a client who
comes in and's who there's noboundary between the hair on his
chest and hair on his back.
It's like somebody wrapped abolt of fabric around his torso.
(30:12):
And so I had to like carve outthe smooth back.
And it's up to him to go homeand trim and blend.
But that's a thing you have tocontend with is the density of
the growth and the strength ofthe hair.
And you know chests are hard todo.
Men break out.
You do chest, you do their backor their butt, they're going to
(30:34):
be liable to break out.
Not necessarily everyone, andprobably probably 50% of people,
their first time will have abreakout if they don't follow
the appropriate post treatmentprotocols which we will be
sharing in the class, in theclass Correct Intent.
Speaker 1 (30:54):
So talk a little bit about backs and men and how do
you price it?
Not the specific pricing, buthow do you price it, because a
guy that comes in, I mean men'sbacks vary.
I mean both my boys, my grownboys.
One is like a gorilla, theother one just has shoulders and
a little tuft around hiswaistline, like that's it.
Same biological cocktail, twodifferent backs.
(31:17):
So talk about how you pricethat with men.
If a guy comes in and he hasknow, I don't know, some hair on
his legs, or you know, like yousaid, the guy who looks like a
fawn, you know like, yeah, howdo you price?
Speaker 2 (31:28):
that in your shop.
Um, we have, and we're currentlyin the midst of making a little
change, because this is thispush and pull in the industry
about whether you're chargingfor time or part.
Right, because I've gone toplaces where they charge by
parts and, like my back isreally easy to do.
You can't charge me the sameway you charge somebody else for
a full back, but we have anestimated amount of time for
(31:49):
each part and each combinationof parts, and so our pricing
menu reflects that, and if wethink someone else needs more
time some individual needs moretime we'll talk to them about it
in the service.
We also make it clear on thewebsite and on the booking flow
(32:10):
that these times are approximateand we may need to add more
time when you come in.
So if you call, if somebody hasa question, they'll call us or
text us and we'll tell them thisis what's going on.
This is how this works.
Call us or text us and we'lltell them this is what's going
on.
This is how this works, um, andwe price it according to the
amount of time we think we'llneed.
Yeah, I just had a vision ofsomeone taking his shirt off and
(32:32):
you're like yeah, 70 books, 15minutes, and they're like I want
to do my full body, you knowyeah, no, and my old spot.
They did it in 30 minutes, nogirl.
Speaker 1 (32:42):
Yeah, no, no, and that's something to know that
you know, some people have a lotof hair and some people have
hair that comes like a dream.
Speaker 2 (32:51):
You can have a lot of hair and it just comes out.
Speaker 1 (32:55):
You can have a little bit of hair and it takes
forever to get it out, like it'snot even about the volume of
hair, it's about the density andthe biology of the hair.
You know, yeah, do you domaintenance prices like first
time and maintenance prices?
Speaker 2 (33:08):
You know, you've given me an idea.
No, oh, honey buns.
And we should, because firsttime pricing is yeah, some of
these people, first time.
It takes extra time.
Speaker 1 (33:19):
Oh, you're going to go back to the shop and do that
because, let me tell you, whenyou do that first time, like
it's, you know sweat and tearsand art and love and you know,
and then, but it forces them tocome back in four weeks because
if they do, they get themaintenance price.
That's right.
I also have a middle of theroad.
So for Brazilians, I do fourweeks and then five plus.
(33:43):
So if you're someone who had afour week appointment and then
you've nudged it for a couple ofweeks it's not really a first
time but it's not maintenanceYou're getting that middle price
.
So, note to self, that's made areally big difference.
People don't want to changetheir appointments.
Speaker 2 (33:58):
I need to look at your menu.
Yes you all can look at my menubut it's a great, it's it,
that's over.
Speaker 1 (34:06):
I mean, I shoot, I've been doing this for 16 years
and um anyway, um so, but that I.
What I found was, you know, Iwant to reward the people whose
backs now take me no time at allto do.
Yeah, so I'll make thatadjustment now, that guy let me.
Let's talk about men and theirloyalty, my male clients are my
(34:28):
favorite.
They come in.
They do what you tell them.
They do exactly what, like Isaid, the home care that they
need, and they come in.
Oh, four weeks.
Yeah no problem, they're earlyfor their appointments.
Now you have lots of differentkinds of men, so I'm sure this
is like across the board, but atmy shop they're like oh, I have
to come every four weeks.
Speaker 2 (34:47):
All right, they just do as they're told yeah, yeah, I
think I think, um, overall, yes, I think men are great clients.
They, they, um they're there toget results, they are, there's
no bullshit.
Um, they come in, want to do it, they reschedule, they come
back for the following month andthey're loyal.
(35:10):
That's an interesting thing foryou to bring up, because I do
feel that that's true.
Um, the very few clients whoaren't loyal are the clients who
call last minute or you know.
You know them from yeah, yeah.
Speaker 1 (35:25):
But overall I find that men are the best clients.
They're the easiest to sugarbecause they just do as you tell
them.
They are happy to talk aboutanything else but what you're
doing, so you can talk about,you know whatever, and they're
just easy.
And then what I love about is Ican retail to them as well.
Yeah, yeah, oh, oh.
(35:46):
You want me to buy these threethings because it's going to fix
my ingrown problem.
Ok, and they just do.
Speaker 2 (35:51):
Yeah, and, and sometimes I do find there's a
challenge of getting them toadhere to their own treatment
regimen.
Adhere to their own treatmentregimen and so at home regimen,
I should say their own at homeprotocols for their skincare.
Speaker 1 (36:09):
Yeah.
Speaker 2 (36:10):
I often have to find the way to make it as simple as
possible and as effective aspossible so that they can say,
oh, I only need these threeproducts or these two products
and you wash this area with this, you dry off, you put this on,
you moisturize over it, done.
That's all you need to do.
And once they have that downand they see how simple it is
(36:33):
but I think that's true with allskincare across the board Once
you see how simple it is to takegood care of yourself.
But in general, I think withmen, most men, they want it to
be simple.
There's a certain part, I think, of the community that I work
with that they love thecomplexity, they love the
products, they love it, you know, and but other men are just
like okay, great, just these twothings.
(36:54):
Terrific, as long as you keepit cut and dry.
Speaker 1 (36:58):
Yeah, yeah, is there any?
What's next for the sugar daddy?
What?
Speaker 2 (37:05):
is next.
Yes, well, I'm teaching withlove to sugar, which is really
exciting, and I'll be offeringperfection classes, male, male,
we're calling it right now maleBrazilian perfection, as we're
working on it, but we'rechanging it Male anatomy
perfection.
Yeah, so that anybody who'slearning to sugar can come to me
(37:28):
to learn specifically aboutthat.
But we should also talk aboutexpanding to other parts, other
male parts, because it's sodifferent from other things.
So that that's the big thingand the Sugar Daddy as a
business, that's the big thingand the sugar daddy as a
(37:52):
business.
Speaker 1 (37:52):
We are right now talking about a possible LA
office.
Speaker 2 (37:54):
This is news to me.
This is my land.
Listen, I just said this so farahead of any real talks that
we've had.
It's just been mentioned amongsome people who want to do
business with me.
Don't know where that's going,but that's you know.
Ultimately, my goal is to havesugar daddies all over the
country, but we're alsoexpanding into more aesthetic
(38:14):
services that I love to do.
We're going to be offeringfacials, offering hair growth
treatments, we're going to bedoing body scrubs and body
treatments in addition to theshivering, and I'm currently
training another person, so wewill have four of us in the
office.
Speaker 1 (38:31):
Very well, I need to meet him and make sure he lives
up to my standards of happinessdo I have to come out?
To new york again you should um.
Speaker 2 (38:39):
you met him at ieECSC Sam Tall, thin guy, super sweet
.
Speaker 1 (38:44):
Yes, okay, yeah, sam is acceptable.
He may come Good.
I will grant him sugar mamablessings.
Just a little dot of sugarright in the middle of your head
.
Oh my gosh, you have to go toNew York and go to sugar daddy,
cause I love your stuff, I justdo yeah, so that's you know.
I love that.
You are really saying okay,holistically, yes, we sugar,
(39:08):
which is awesome, it's that,it's that service that brings
these men in the door, right?
Speaker 2 (39:13):
Cause they want to be smooth.
Speaker 1 (39:14):
But what else can we offer men that they don't even
realize they need?
And then they get it andthey're like, oh wow, I.
I didn't know how much I liketo have a facial or I didn't
know what I needed to usebecause I don't want to ask.
You know, there's a lot of gaymen that love to make like every
product they can put on theirfaces and bodies, like, give it
to me, right?
But there's a lot of men thatare really timid about that.
(39:35):
But if you can just say, hey,by the way, we order, you do
these other things, what a greatbusiness build for all of you.
Because they don't know whatthey need, they don't know what
they're asking for, but you'regoing to offer them things that
and it's about proper retail tothem and you're going to offer
them things that, again, thatcan just benefit their life and
(39:56):
their happiness with their skinand their body and their image.
Speaker 2 (39:59):
Yeah, it's because it's everything, because when
you are caring for specificparts, your skin is a whole
organ that covers your wholebody.
This is the one organ right,and what you're doing down there
, what you're doing on your back.
You should also be thinkingabout what's happening over here
, because this is gettingspecial care and this isn't.
(40:20):
That's not good.
Speaker 1 (40:22):
Right, right, right, and the ability for you to
recognize that and not, you know, try to be like well, we have
17,.
You know service providers?
No, we're going to, you know,we're going to hone down the
guys that we have and make surethat people feel serviced and
they feel like they have theservices and the products that
they need, and let's make thisperfect before we then go cookie
(40:45):
cutter elsewhere, like it'sreally smart and to add
something else to the othersugarists, sugaristas and
sugarists who are listening thatyou want to be just giving the
most excellent service.
Speaker 2 (40:56):
You can be all the time and taking the time to
focus on detail, whether it'sadding services that suit your
business and making sure that'sa complete little nugget that
you can give to somebody.
Or if you're just doingsugaring or hair removal, waxing
(41:17):
or sugaring, you want to makesure that you're holding them in
your care, because that's alsowhat brings people back and
that's not the motivation for it, right, but you do want people
to feel that they've had aresult, that they've gotten the
result they want, so that whenthey meet you yeah, when they
(41:39):
move out into the world, they'relike, oh, I feel good, that was
good, there's nothing else theyneed to do, they don't need to
think about it again, yeah.
Speaker 1 (41:47):
And you're my person You're my person that takes care
of those things.
I got a guy.
Speaker 2 (41:53):
I got a guy.
Speaker 1 (41:55):
If I got a thing right here I got a guy, I've got
some dry skin.
Oh, I got a guy for that.
Speaker 2 (42:01):
And it's so wonderfully satisfying and it
happens for everybody.
That's a practitioner like us.
When somebody says, oh, I heardabout you from.
Oh, I was at a party and peoplewere talking about you know.
When somebody says, oh, you'rethe sugar daddy, I'm so like
taken aback.
I was recently at a theaterevent and was standing with the
(42:21):
director of the thing and afriend of his and we were
talking and he said, well, whatdo you do for?
And I said, well, I have asmall aesthetics business.
I, I'm a sugarist, I dosugaring hair removal.
He said, wait, you're the sugardaddy, aren't you?
And I was like that's crazy, Idon't even know this person.
Yes, yeah means the marketing'sworking.
It's also that word of mouth.
Speaker 1 (42:42):
Right, get those people talking yeah, yeah, yeah,
you know what we're gonna haveto cut this because, yeah,
because we could talk literallyfor hours and we're going to.
We're going to keep doing thisand if any of you are listening
and you have questions for us,feel free to leave comments,
because we would are happy toanswer.
We can do this again withanother topic, which is great.
(43:04):
Maybe we'll talk abouthistamine reactions or you know,
like there's something to talkabout.
But this is what it's about isArmando and I have experienced
such great success in ourcareers and really finding those
things that work, and so thisis why we bring it to you on the
podcast is to ask the questionsand to bring out so that we're
all better estheticians andwe're all your service providers
(43:26):
, and so if you do have anyquestions, audience of Armando
or myself, feel free to askthose questions, and if there
are more private questions thatyou're a little more nervous
about, because we are talkingabout naked parts and you don't
know how to ask that, just DM us.
It's fine, too, because we'rehappy to have that discussion
and really it's about helpingeach other, because if we don't
(43:49):
help each other in this industry, the industry doesn't rise, and
that is what we're looking foris to do that together.
So, mr Armando, thank you forour inaugural podcast session
together.
Sugar mama I love the sugarmama and sugar daddy session
together.
Speaker 2 (44:04):
Sugar mama.
I love it, cause there'll bemany more I love the sugar mama
and sugar daddy come together.
Speaker 1 (44:07):
We have come together .
I love it.
I love it.
So audience again.
If you have any questions, feelfree to ask us.
We are always here for you and,as always, Armando, and I hope
that you have a beautifullysweet week.
Welcome back to this episode of the Sugar Show.
I am Shannon, your sugar mama,and today we are talking to the
sugar daddy.
It's so fun because when Ifirst heard about him I thought,
ooh, I'm loving the name Causeyou know, for obvious reasons,
I'm the sugar mama, but also Ilove what he does, and he has
(00:20):
created a space in New York,right there downtown, and he is
sugaring all men and he has anall men staff and they sugar
male anatomy parts.
So anyone, no matter how youidentify, if you have the parts
that you were born with as amale, that is who what Armando
(00:41):
does and his team, and they areI say this over and over again,
as you'll hear in this episodeum, that I adore his staff
because they are some of thecoolest humans ever.
Um, but they really areprofessionals and really good at
what they do with their craft.
Um, I will tell you that if youare prepared to listen to this
episode and you are not someonewho can talk about slang for
(01:05):
body parts, um, we are veryprofessional when we talk about
it in the episode, but if that,if you are listening to this and
you have small children around,you might want to pop your
headphones in only because we dotalk about parts Um and we do
make some fun jokes, but it'sall clean and professional.
But it might not be appropriatefor small kids that are hanging
out and to this one, but it isjust chock full of information
(01:30):
for you.
And Armando is the ultimateprofessional and it is an honor
to have him on our educationteam.
So my most favorite part ofthis episode is just how real he
is and how we just get talkingabout how to handle things in
(01:50):
the treatment room as it relatesto the male anatomy.
So, ladies and gentlemen, myepisode with Armando Gualtieri
Enjoy.
I told you that you were goingto have such a great experience
today and here he is, myfavorite sugar daddy in the
(02:11):
whole wide planet.
It's Armando Gualtieri, thesugar daddy.
Speaker 2 (02:15):
Hi, I love that you pronounced my last name
correctly.
Speaker 1 (02:19):
Well, I've practiced and practiced.
That's good.
I'm very mindful.
I'm very mindful and practiced.
That's good, I'm very mindful.
I'm very mindful, so we'regoing to get right into it,
because so many people have beenhearing about you and I just
want them to get to know you,like I know you and we got a
chance to spend quite a bit oftime together in New York at the
(02:40):
show, and now we're educatingtogether and I want them to get
to know you and your journey andhow you can be of assistance as
it relates to sugaring menspecifically.
So let's start all the way inthe beginning with the Armando
story, not even Sugar.
Daddy.
Yet what's the Armandobackstory before the?
Speaker 2 (03:01):
Sugar Daddy.
Yeah, there's a a lot ofbackstory there.
Let me see if I can condense it.
I think we all have a lot ofbackstory right, you're 29.
Speaker 1 (03:09):
What do you mean?
Speaker 2 (03:09):
there's not much you can live a whole life to 29.
Um, I, um.
I started out in the industry,um, by as a massage therapist in
the spa industry, as a massagetherapist in the spa industry,
as a massage therapist, and Iwas doing that as a way to
(03:31):
support myself while I waspursuing theater.
So I was an artist, I'm awriter and an actor and a singer
and a lyricist and a director,and I was doing all of that and
an actor and a singer and alyricist and a director, and I
was doing all of that.
That's what my dream was.
But while I was dancing, I usedto massage a lot of my friends
and when I got out of college Ithought, hmm, I'm a terrible
(03:54):
waiter and I don't want to be inan office all day and I wanted
to be in charge of myself.
So I went to massage school andI've been a licensed massage
therapist for 30 years.
And while I was pursuing thatand pursuing my theater career,
at the same time I was startingto get disillusioned with the
(04:15):
theater and starting to try andfind something else that
interested me.
And skincare always interestedme as an adjunct, because I was
working in spas and health clubsthat had spas and learning
about skincare and I was sofascinated by it and I came to
sugaring specifically becauseabout 17 years ago I used to
(04:35):
shave my body different partsright, we're talking about
specifically my boy parts andwhen I got waxed the first time
at a spa, I was like this is notfor me and it was painful.
I felt like somebody hadpunched me in the butthole.
That was that's the first timeI've heard that, so we can use
(04:59):
that as one of our 10 reasonswhy.
Won't feel like someone punchedyou in the butthole.
It was like falling on yourbutt really hard and that
feeling like oh, like you'dgotten kicked in the gut and I
thought, oh, I'll never do thisagain.
And then a roommate of mine hadgone to get sugared and I went
to get sugared and I was likethis is magic, like sure it was
(05:21):
uncomfortable, but afterwards myjoke now with my clients is
you'll be lying in front of you.
A lot of, a lot of gay menwatch real, real housewives I
don't, but a lot of gay menwatch real housewives.
So you'll have your hand downyour pants during real
housewives just touching yourballs, being like these feel so
good just just because if theresults are so good, yeah, so I
(05:43):
had these results with sugaring17 years ago and I got to know
my sugars really well andeventually I was like I'm going
to learn this, I want to startdoing this.
And that brought me sort ofback around to skincare stuff
too, because I wanted to learnsugaring and also be able to do
the skincare specificallyrelated to sugaring, because you
(06:05):
and I talk about this all thetime.
What is your home care routine?
How do you keep your back andyour, all your bits your skin
happy after your treatment.
Um.
So, anyway, I wound up comingall the way back around, or
coming to sugaring, um, and Iwent to work for this person who
(06:26):
was my sugarist, and that was.
That was a short time.
I got trained, went to work forhim less than a year and then
we had a pandemic.
Speaker 1 (06:38):
A little pandemic.
A little pandemic.
Speaker 2 (06:41):
As the as the Gen Zs used to say, the pandemic.
And I don't want to make lightof it, but you know, sometimes
you have to laugh in the storyas the as the gen z's used to
say, the pandemic.
Um, and I don't want to makelight of it, but you know,
sometimes you have to laugh inthe face of how terrible it was.
Yeah, but we were all lockeddown at home and I had already
started seeing clients, hadalready started seeing clients
at the spa and on my own, and um, then I just kept it up with
social media and once we wereable to go back to work, I took
(07:05):
a space, I started people againand by the end of my first year
doing it, I was turning peopleaway.
Speaker 1 (07:12):
Yeah.
Speaker 2 (07:13):
Because it was just me, yeah, and then I realized I
needed to hire somebody and thatthis was a viable business.
Yeah, and the name of thebusiness, the Sugar sugar daddy,
just kind of came natural to me.
I mean, I'm in my daddy era asa as a man.
Speaker 1 (07:30):
Good.
Speaker 2 (07:32):
And so you know, it just seems.
Speaker 1 (07:33):
And you take care of everyone.
Speaker 2 (07:35):
And I take I try to take care of everyone.
I do yeah you do.
Speaker 1 (07:39):
Now let's be very clear that while you do sugar
gay men, you sugar straight menas well.
Speaker 2 (07:45):
Yes, oh, absolutely.
Speaker 1 (07:46):
Because men are men, men are men.
Men have hearts that need help.
Speaker 2 (07:51):
Correct and not just genitals, but backs and chests
and all of that and nose hairand you know, and that's very
different from sugaring womenbecause, you know, women sure
have hair on their legs.
But for instance, I have astraight client who comes in who
has more hair than I have everseen on a human being, from the
(08:12):
waist down.
Speaker 1 (08:14):
He looks like Mr Did you see his?
Speaker 2 (08:15):
skin.
No, he looks like Mr Tumnusfrom the Lion, the Witch and the
Wardrobe.
He looks like a fawn.
He's just from the waist downhe's just fur.
He looks like he's wearing furpants and he's a great guy.
And he comes in.
He said for hygiene.
He's like I just do my crackbecause you know it's easier to
keep clean.
And I've been convincing them,though I said listen, at some
(08:36):
point you're going to want to dothe front with me, because
you're never going to go back ifyou do it.
Yeah, little by little he'screeping closer to it, yeah.
Because he trims, and he trimsthere in the front, and so I
wanted to do.
Speaker 1 (08:49):
You know, I do want to talk about parts for just a
second with you, because you andI talked about this last week
on, because we're creating, bythe way, to let the audience
know, we're creating this verycool class together.
Speaker 2 (09:01):
Extra, extra, yeah, hello together extra, extra,
yeah.
Speaker 1 (09:07):
But what I do want to make sure that people
understand is there are manydifferent ways that you can
sugar men, women.
It's like Brazilian bikini youknow which.
Which level do you want?
Your?
You know your landing stripright, yeah, why do you?
Want it.
Is it a martini glass taco chip?
You know, a landing strip?
What do you want?
Sure?
Speaker 2 (09:24):
with Is it?
Speaker 1 (09:24):
a martini glass, taco chip, you know?
A landing strip?
What do you want?
Sure, with men, if you thinkabout it, there are plenty of
men who just want their crack,just want the crack of the tank,
just want their balls, justdon't want their legs, they want
their butt cheeks done.
There's different.
You know areas that men needand they don't.
For example, in the class wetalk about, they don't get their
legs sugared, some of them, andso they don't want it to look
(09:47):
like they're wearing bare skinbriefs, you know you've got to
feather it in.
Speaker 2 (09:52):
It's got to look blended.
Speaker 1 (09:54):
There's blending involved without just, you know,
sugar.
There's a straight line and alot of men I think there's a lot
of sugarists that don't realizethat if a man wants a Brazilian
, that means a lot of differentthings.
Speaker 2 (10:08):
It means a lot of different things, to a lot of
different men and to a lot ofdifferent spas and salons who do
men.
Speaker 1 (10:13):
Yes.
Speaker 2 (10:14):
There aren't a lot of them, but yeah, I mean some of
them.
Speaker 1 (10:18):
They don't want the entire top done, that's right.
They just want the shaft, theballs, the taint, the boot the
crack, leave the top.
Speaker 2 (10:26):
My biggest, probably the best seller on our service
menu, is what we call the crackand sack and that means penis
shaft, scrotum, taint and rightaround the anus or you know,
right up the crack, and that'sgoing to vary wildly from human
to human because of thedifferences in the anatomy and
(10:47):
hair growth and everything.
But sometimes, and you want todo that so it looks natural.
So some people will ask forsomething very specific and you
know that's just customerservice.
You can do what they want.
But I have a way of doing itthat looks natural and if
somebody wants an adjustmentfrom there, we can.
But that's to your point aboutthere are different ways to
(11:08):
sugar different people.
With women there's a certainamount of variation, but with
men the amount of hair is wildlydifferent.
I mean, the anatomy is going tobe different for men and women
too, right, from woman to woman,from man to man, it's going to
be different.
But what's the style, what isthe, what do we want it to look
(11:28):
like?
And then learning to adjust tothat customer, to that client.
Speaker 1 (11:33):
Yeah, I'm just going to talk about it because there
are going to be some people thatwant to know about the trans
population and how you handlethat in your shop.
Speaker 2 (11:42):
Um, my shop is, uh, open to everyone, but we do
specifically target men.
We're all male estheticians, bythe way.
Yes, that's right, oh my love.
Speaker 1 (11:54):
If you're ever in new york and you're a guy, please
go to sugar daddy's, becauseyour staff, I I fell in love
with all of them in new york,yeah you did all of them.
And if I was a dude, I'd belike I have legs in the air for
you, like I just adore you.
Speaker 2 (12:08):
So and I adore you guys.
Jay and James both said to tellyou hi, hi, mr James and Jay.
Yeah, which sounds like itshould be a 70s sitcom, mr James
and Jay.
The trans community there's somany gender variations now.
Right, there's so many ways oftalking about gender that I
(12:28):
almost feel awkward saying wecater to men, but that's the
quickest way I can get to theidea of what we do.
So we cater to anyone born witha penis, right?
Somebody that has a penis thatidentifies as female or
non-binary, come on in.
We work on trans men as well.
We don't have as big acommunity of trans men coming to
(12:49):
see us.
But I think the problem for thetrans community in general, and
even for the non-binarycommunity a little as well, is
that there's a lot of talk inthe news and in the social
circles about the genitals of atrans person, right, there's
always this curiosity Did aperson assigned female at birth
(13:14):
have top surgery?
Have they had bottom surgery?
Right, that's the thing top orbottom surgery.
And a trans woman, somebody whowas assigned male at birth, do
they still have a penis?
And obviously we need to knowthat as a business, right,
because we need to know whatwe're working on, but there's an
inordinate focus on it, a sortof prurient curiosity that comes
(13:39):
from outside.
But we're a place where you canfeel comfortable being whoever
you are, and that's reallyvitally important.
That's why we do also welcomestraight men, because straight
men who come into our space knowthat they're going to get
expert care for their bodies anda trans person or a non-binary
person, I hope they know alsothat they're going to get
(14:01):
sensitive care, that we are justhere to do the work.
Yeah, being as straightforwardand professional as possible
with everybody is what you canidentify however you like.
Speaker 1 (14:11):
Correct you just you have a penis and balls and you
know you need them done.
You need them smooth, right we?
Speaker 2 (14:16):
got you to bring it in.
Speaker 1 (14:17):
You know like bring all your parts, yeah, and you
know that's really important tosay as well, because um female
parts in this conversation,you're you're not as savvy on
how to do that as I am right,it's true, and I'm not afraid to
admit that too, because I'mmuch better with you know,
assigned male at birth, maleparts we're talking about, about
(14:40):
sex, uh, identification, right,male or female about body parts
?
Speaker 2 (14:45):
um, yeah, we're, that's our expertise, and so we
often tell um cis women who callor inquire we don't.
You know, we don't service you,not because you're not welcome,
but because there are otherpeople who are going to be more
expert at this for you yeah wealso intricacies, intricacies.
(15:06):
There are intricacies.
Speaker 1 (15:07):
Yes, that intricacies I need my afternoon coffee.
Yeah, there are.
They're just.
You know, they're just littledetails that you're not used to
doing all the time, and wearen't either.
Speaker 2 (15:19):
If we're not doing a lot of both, yeah sure and there
are so many places, so manyplaces in new york city where a
cis woman uh, right, like awoman can go and get her cis
woman, specifically, can go andget her parts done.
A trans person, a trans woman,who may or may not have her
(15:41):
penis, is going to have a hardertime walking into a place
looking extremely feminine,looking like a woman, being a
woman, going into a space andthen explaining oh, by the way,
because it can be uncomfortablefor them, right, to be like ugh.
But I'll tell you that again,we are just about making sure
(16:06):
we're being professional all thetime, right, great, bring your
parts in, we're good, you don'thave to explain anything, you're
just who you are.
And I think that's when westart talking about safe spaces.
A lot in the social justiceworld there's a talk about safe
spaces For women.
Going to a spa where they'rewelcome is a safe space.
(16:29):
For a man, going to that samespa where they're welcome is a
safe space for a man?
Going to that same spa wherethey're told we only do men's
backs or arms or shoulders ortests, it's like, oh, suddenly
I'm not welcome here, right, I'mnot fully, you're not fully
seeing me, right, sure, sure soyou had talked about the, uh,
(16:51):
the sign in the spa oh, goodlord yeah
someone, one of my clients, toldme they went into a spa and
they saw a sign and the signsaid something like I'm
paraphrasing probably very badly, if you get an erection, we
will end the service.
And I thought well, that'sludicrous, because any man will
(17:12):
tell you that sometimes it justhappens for no reason.
And, more importantly, ifyou're on the table and
somebody's touching you, you'reprobably going to your body's
going to respond somehow and youcan't control that.
Like, sometimes, the more youthink, don't think about
elephants, what do you thinkabout?
Speaker 1 (17:32):
Yeah.
So, yeah, so, let's talk aboutthat, let's talk about that and
we're going to talk about thatin depth in the class.
Let's talk about that ingeneral, on how, what you do.
If someone does, I know how Iam I'd love to hear your side.
What?
(17:53):
You do if someone does, and isthere any way to kind of not
prevent it but maybe notencourage?
You know like, is there waysthat you think about?
baseball Like you know how can,how can we do that?
Because it's it's a veryinteresting topic that not a lot
of people talk about.
There's no other podcast thatdoes sugar, but you know that
we're not really talking abouton, and I would love to hear
your perspective.
Speaker 2 (18:11):
I think there should be a frankness about it too,
which is why this is great forthis we're talking here on the
podcast.
Well, first of all, I'll make ajoke, because a lot of times
people will call up and it'll betheir first time and they're
very nervous and have a lot ofquestions, and I like to be the
front face of the business andtalk to these people directly
(18:32):
when they're new and havequestions.
Somebody will say what happensif I get an erection?
And I said great, it works,that's what you want.
If you get an erection whensomebody is touching you, then
your body's responding the wayit's supposed to.
Speaker 1 (18:40):
It's supposed to.
Speaker 2 (18:41):
Great, as long as we don't go beyond that, and you
know what these boundaries are.
Yes, I'm not helping you withit, Correct, I'm not even going
to and I'm going to probablystop manipulating it, because
when you're sugaring, you'retouching a lot and you try to
get the customer client to helpas much as possible.
But if you get a boner, I'mgoing to ask you to move it, you
(19:04):
know, because I'm not going toencourage that, the sensations
of having somebody else touchingyou.
And you know the creams andpotions.
If we get to that at the end Isay lotions and potions, the
soothing stuff that we put on atthe end.
Right, you know you can't berubbing cream on somebody's
erection.
So you give it to them and yousay, here, put this on your
balls, put this on your taint,and you know, be on your way.
Speaker 1 (19:25):
It'll feel great and you can do it for you.
Yeah, what?
Speaker 2 (19:28):
it'll feel really great, but you're gonna do that
yeah and I'm sure they're very,very glad that you just let them
handle it.
Yeah, yeah, I mean, I thinkpeople do get embarrassed, you
know people do get ashamed.
Um, you know, there's there'sgoing to be that odd client that
maybe is trying to beinappropriate, and then you have
to deal with that too.
Speaker 1 (19:48):
Yeah, how do you deal with?
Speaker 2 (19:49):
that I try to deflect .
I try to.
I may make a joke aboutsomething and skirt around it,
most times by moving ontosomething professional.
The energy will change.
(20:10):
If it doesn't change andsomebody is really pushing the
issue, I'll say I'm at theoffice, this is my business.
Yeah, and I'll be pretty frankabout it.
Yeah, and people get it.
You know you don't have to dotoo much.
I think it's best to just bestraightforward about people.
Speaker 1 (20:29):
Yeah.
I usually tell my students andfellow estheticians I'm like
listen, it's how you presentyourself at the table Number one
.
Speaker 2 (20:38):
Yeah.
Speaker 1 (20:39):
Right, it is how you, what you're talking about while
you're sugaring them, which isthings that you know.
We just talk about the worldand whatever.
We're not focusing on theirparts with them, on this like
journey of me touching you.
Right, yeah, and it's reallyabout taking charge of your
(21:02):
professional service.
That's right.
You know, I'll tell you, um, Iwas, um, my, I was dating
someone and I was like are youokay that I sugar men?
You know, that's kind of athing if you're dating a man
that you're also touching othermen With naked men all day, yeah
.
Right, right, and for you.
You know you're with naked menall day.
You have a boyfriend, you'relike, you know you're all right
(21:25):
with this Kind of what I do.
And his comment was well,you're professional, that's what
you do for a living, likesomeone who is in the medical
field.
Yeah, I wouldn't feel anydifferently, right, so that's
how you carry yourself in thetreatment room is very similar
to being in the medical field.
If I have to do something withyour parts, put in a catheter,
(21:49):
uh, shape you because you'regoing into surgery, whatever,
whatever it is, you're aprofessional.
A nurse is a professional.
Doctors are personal.
Sorry, yeah yeah, so it's howyou present it, and I love the
fact that you're like, hey, youknow, this isn't what we do here
.
Yeah, so just stop asking.
Speaker 2 (22:06):
Done and if anything right, and there's a funny thing
.
You've brought up two thingsthat hope I remember.
I want to talk about each ofthem.
One of them, what you said,reminded me of what do I do in
the treatment room whensomething might be getting
uncomfortable, and I find thatthe topic of conversation, what
the topic of conversation isright.
There's always going to belulls in the conversation,
(22:27):
except except with you and me.
We never stop talking, butthere might be a lull and during
that pause maybe somebody'smind is going somewhere else and
if I see something starting tostir, I will start the topic
something.
Yeah, just to get them in theroom present with me talking, so
(22:50):
that it's off of that.
The other thing is beingprofessional and presenting your
best professional face all thetime.
That's related to something wealso talked about at one point,
about dealing with people whohave had trauma in their past
(23:12):
and people that come in even ona much lighter scale, people
that are uncomfortable gettingnaked.
Yeah, I'm very comfortabletaking my clothes off in front
of a group of people.
I've been a model for you know,I've been an artist model.
Speaker 1 (23:25):
I've been sugared as a demo model.
Also, you're smoking hot, sothere's that.
Speaker 2 (23:30):
Go on, go on, oh, please, no, really Go on Keep
going.
I love you.
You're so silly.
Now you're blushing.
I love it.
It's fabulous.
I am blushing.
You can see it right Becausethe sun's shining right on me.
Yes, no-transcript about how itgoes where I touch you, what
(24:17):
happens with the sugar, what itfeels like.
You know all of these things.
And then I say I'm going toneed you to take everything off.
They've already signed aconsent form, so they know
they're going to have to.
Just they've signed up for this.
They know they're going to haveto disrobe at some point yeah,
do I leave the yeah, I leave theroom, I come back and you know,
sometimes you use a littlemodesty towel, um, but when you
(24:37):
come in, if you're working ontheir, on their junk, you know,
on their penis and ball andscrotum, trying to use the
correct terms, then you, youhave to move the towel.
You know they have to beexposed, but they're comfortable
, because you're comfortable andbecause it's so professional.
Speaker 1 (24:53):
Yeah, yeah.
I am going to put a littlecaveat in there, because there
are lots of women listening tothis, because we're a field of
mostly women and I will say forthose of you that are listening
that are female, that if you dosugar men and if at any point in
time you have tried to be asprofessional as possible and you
(25:13):
don't feel safe in my space andI hope in your space you can
say the service is over, you'rebeing inappropriate, I'm going
to step out and get your clotheson and we're just going to
finish here.
You do not have to apologize ifsomeone is being inappropriate.
So I do want to make sure thatyou understand audience, that
(25:34):
we're very at my shop and I'msure even at yours, because it
happens with men gay men, oreven straight men.
It happens that people do getinappropriate and even if you
try to be as professional aspossible, if someone makes you
feel uncomfortable, you haveevery right as a professional to
(25:55):
say service is over.
Yeah, give them some warning.
Right, be professional and saythis is not what I do here.
Right, you know, I'm going tojust let you know that this is a
professional service and I amnot going to do what you're
asking me to.
And if you say it again or makeme feel uncomfortable, this is
going to be over.
You have to let them know.
(26:16):
Yeah, give them a warning.
Speaker 2 (26:17):
Let them know that you're, you're, keyed in now.
Yes, right, like yes.
Speaker 1 (26:21):
And you have every right as a professional to say
to someone when it's over,they're paying their bill and
you say you know what?
I think it's best that you findsomeone else that can that is
more suited to sugar you thanmyself.
Yeah.
You know, like, or you even dothat after they've left.
If there's some sort of an oddfeeling about someone, you can
(26:42):
say you know what?
I would really prefer if youfound someone else for your
sugaring needs.
It was very nice to meet you.
I just don't think we're a fit.
That is okay, because you mighthave trauma too.
Speaker 2 (26:55):
That's right, that's 100%.
Speaker 1 (26:56):
Right, yeah, yeah, yeah.
So.
So I just wanted to throw thatin there, because I know that
you and I have big personalities.
I mean, I'm my table's righthere and literally like listen,
dude, you know this, this ain'thappening, Like you know, and I
can say that in a way that youand I will approach it
differently, because both of usare kind of, we have our own
trauma, but it's it's.
Speaker 2 (27:17):
you know that is not one of the things that I have an
issue with, but I think it's soimportant that you said that,
because the industry is so emaildominant and you know there's a
historical problem going backcenturies of men and women alone
together, like it's, andlearning to speak for yourself
(27:38):
when it's uncomfortable.
It's hard for me to, you know,to say the thing you need to say
.
So I think it's doubly hard forwomen in a situation where
there's a power imbalance and,um, weirdly, being naked on a
table with somebody else who'sclothed can be very powerful for
the person who is naked.
(27:58):
Really, yeah, because you feellike there's this.
I don't know if I can explainit, but I think you know that
power dynamic goes both ways.
I think.
And that's why a man who's nakedon a table with a female
technician may have this weirdboldness because naked.
Speaker 1 (28:21):
Interesting.
I never thought of that.
I don't think they haveboldness with me, cause I know
I'm pretty.
No, I see.
Speaker 2 (28:30):
I'm like I'm not going to say what I was going to
say, You'll be fine, I have had.
Speaker 1 (28:36):
I have had in.
In fairness, I have had a few.
You know that do get anerection and I'm like, and what
I do.
On that side note, I'm a littledifferent.
I will take a small just handtowel, modesty towel, right?
Yeah, I'll say buddy, noproblem, like you said it works.
(28:56):
I will take the towel and putit over their erection and say
hold this, because then it's notthat they're holding the shaft,
they're holding a towel andpressing themselves to the side.
And then I can keep working.
Speaker 2 (29:04):
Yes, I should have.
I should have said that when Iwas saying that I asked them to
move their parts.
Adding that towel adds thatlevel of privacy.
Sure, sure yeah.
Speaker 1 (29:17):
Yeah, which is fine, you know, and that's good for us
to tell people, because I'msure people are listening in the
audience going well, I use atowel, is that not right?
Totally right, it's totallyfine.
Speaker 2 (29:26):
Yeah, you can do whatever you want to do.
If you can do the work, itdoesn't matter how you do it,
right, I mean?
Speaker 1 (29:32):
well, yeah, yeah, yeah, right, Um, but that's the
thing is to understand that.
You know, these are all bodyparts that need to be smoothed.
There's ears, there's, you know, chests, there's backs, and so
let's talk about that, becausesugaring men isn't all about the
Brazilians.
Speaker 2 (29:50):
Yeah, that's not the only thing that's different that
I had to do a full body theother day and it's grueling work
on a man because this guy washairy and I have a client who
comes in and's who there's noboundary between the hair on his
chest and hair on his back.
It's like somebody wrapped abolt of fabric around his torso.
(30:12):
And so I had to like carve outthe smooth back.
And it's up to him to go homeand trim and blend.
But that's a thing you have tocontend with is the density of
the growth and the strength ofthe hair.
And you know chests are hard todo.
Men break out.
You do chest, you do their backor their butt, they're going to
(30:34):
be liable to break out.
Not necessarily everyone, andprobably probably 50% of people,
their first time will have abreakout if they don't follow
the appropriate post treatmentprotocols which we will be
sharing in the class, in theclass Correct Intent.
Speaker 1 (30:54):
So talk a little bit about backs and men and how do
you price it?
Not the specific pricing, buthow do you price it, because a
guy that comes in, I mean men'sbacks vary.
I mean both my boys, my grownboys.
One is like a gorilla, theother one just has shoulders and
a little tuft around hiswaistline, like that's it.
Same biological cocktail, twodifferent backs.
(31:17):
So talk about how you pricethat with men.
If a guy comes in and he hasknow, I don't know, some hair on
his legs, or you know, like yousaid, the guy who looks like a
fawn, you know like, yeah, howdo you price?
Speaker 2 (31:28):
that in your shop.
Um, we have, and we're currentlyin the midst of making a little
change, because this is thispush and pull in the industry
about whether you're chargingfor time or part.
Right, because I've gone toplaces where they charge by
parts and, like my back isreally easy to do.
You can't charge me the sameway you charge somebody else for
a full back, but we have anestimated amount of time for
(31:49):
each part and each combinationof parts, and so our pricing
menu reflects that, and if wethink someone else needs more
time some individual needs moretime we'll talk to them about it
in the service.
We also make it clear on thewebsite and on the booking flow
(32:10):
that these times are approximateand we may need to add more
time when you come in.
So if you call, if somebody hasa question, they'll call us or
text us and we'll tell them thisis what's going on.
This is how this works.
Call us or text us and we'lltell them this is what's going
on.
This is how this works, um, andwe price it according to the
amount of time we think we'llneed.
Yeah, I just had a vision ofsomeone taking his shirt off and
(32:32):
you're like yeah, 70 books, 15minutes, and they're like I want
to do my full body, you knowyeah, no, and my old spot.
They did it in 30 minutes, nogirl.
Speaker 1 (32:42):
Yeah, no, no, and that's something to know that
you know, some people have a lotof hair and some people have
hair that comes like a dream.
Speaker 2 (32:51):
You can have a lot of hair and it just comes out.
Speaker 1 (32:55):
You can have a little bit of hair and it takes
forever to get it out, like it'snot even about the volume of
hair, it's about the density andthe biology of the hair.
You know, yeah, do you domaintenance prices like first
time and maintenance prices?
Speaker 2 (33:08):
You know, you've given me an idea.
No, oh, honey buns.
And we should, because firsttime pricing is yeah, some of
these people, first time.
It takes extra time.
Speaker 1 (33:19):
Oh, you're going to go back to the shop and do that
because, let me tell you, whenyou do that first time, like
it's, you know sweat and tearsand art and love and you know,
and then, but it forces them tocome back in four weeks because
if they do, they get themaintenance price.
That's right.
I also have a middle of theroad.
So for Brazilians, I do fourweeks and then five plus.
(33:43):
So if you're someone who had afour week appointment and then
you've nudged it for a couple ofweeks it's not really a first
time but it's not maintenanceYou're getting that middle price
.
So, note to self, that's made areally big difference.
People don't want to changetheir appointments.
Speaker 2 (33:58):
I need to look at your menu.
Yes you all can look at my menubut it's a great, it's it,
that's over.
Speaker 1 (34:06):
I mean, I shoot, I've been doing this for 16 years
and um anyway, um so, but that I.
What I found was, you know, Iwant to reward the people whose
backs now take me no time at allto do.
Yeah, so I'll make thatadjustment now, that guy let me.
Let's talk about men and theirloyalty, my male clients are my
(34:28):
favorite.
They come in.
They do what you tell them.
They do exactly what, like Isaid, the home care that they
need, and they come in.
Oh, four weeks.
Yeah no problem, they're earlyfor their appointments.
Now you have lots of differentkinds of men, so I'm sure this
is like across the board, but atmy shop they're like oh, I have
to come every four weeks.
Speaker 2 (34:47):
All right, they just do as they're told yeah, yeah, I
think I think, um, overall, yes, I think men are great clients.
They, they, um they're there toget results, they are, there's
no bullshit.
Um, they come in, want to do it, they reschedule, they come
back for the following month andthey're loyal.
(35:10):
That's an interesting thing foryou to bring up, because I do
feel that that's true.
Um, the very few clients whoaren't loyal are the clients who
call last minute or you know.
You know them from yeah, yeah.
Speaker 1 (35:25):
But overall I find that men are the best clients.
They're the easiest to sugarbecause they just do as you tell
them.
They are happy to talk aboutanything else but what you're
doing, so you can talk about,you know whatever, and they're
just easy.
And then what I love about is Ican retail to them as well.
Yeah, yeah, oh, oh.
(35:46):
You want me to buy these threethings because it's going to fix
my ingrown problem.
Ok, and they just do.
Speaker 2 (35:51):
Yeah, and, and sometimes I do find there's a
challenge of getting them toadhere to their own treatment
regimen.
Adhere to their own treatmentregimen and so at home regimen,
I should say their own at homeprotocols for their skincare.
Speaker 1 (36:09):
Yeah.
Speaker 2 (36:10):
I often have to find the way to make it as simple as
possible and as effective aspossible so that they can say,
oh, I only need these threeproducts or these two products
and you wash this area with this, you dry off, you put this on,
you moisturize over it, done.
That's all you need to do.
And once they have that downand they see how simple it is
(36:33):
but I think that's true with allskincare across the board Once
you see how simple it is to takegood care of yourself.
But in general, I think withmen, most men, they want it to
be simple.
There's a certain part, I think, of the community that I work
with that they love thecomplexity, they love the
products, they love it, you know, and but other men are just
like okay, great, just these twothings.
(36:54):
Terrific, as long as you keepit cut and dry.
Speaker 1 (36:58):
Yeah, yeah, is there any?
What's next for the sugar daddy?
What?
Speaker 2 (37:05):
is next.
Yes, well, I'm teaching withlove to sugar, which is really
exciting, and I'll be offeringperfection classes, male, male,
we're calling it right now maleBrazilian perfection, as we're
working on it, but we'rechanging it Male anatomy
perfection.
Yeah, so that anybody who'slearning to sugar can come to me
(37:28):
to learn specifically aboutthat.
But we should also talk aboutexpanding to other parts, other
male parts, because it's sodifferent from other things.
So that that's the big thingand the Sugar Daddy as a
business, that's the big thingand the sugar daddy as a
(37:52):
business.
Speaker 1 (37:52):
We are right now talking about a possible LA
office.
Speaker 2 (37:54):
This is news to me.
This is my land.
Listen, I just said this so farahead of any real talks that
we've had.
It's just been mentioned amongsome people who want to do
business with me.
Don't know where that's going,but that's you know.
Ultimately, my goal is to havesugar daddies all over the
country, but we're alsoexpanding into more aesthetic
(38:14):
services that I love to do.
We're going to be offeringfacials, offering hair growth
treatments, we're going to bedoing body scrubs and body
treatments in addition to theshivering, and I'm currently
training another person, so wewill have four of us in the
office.
Speaker 1 (38:31):
Very well, I need to meet him and make sure he lives
up to my standards of happinessdo I have to come out?
To new york again you should um.
Speaker 2 (38:39):
you met him at ieECSC Sam Tall, thin guy, super sweet
.
Speaker 1 (38:44):
Yes, okay, yeah, sam is acceptable.
He may come Good.
I will grant him sugar mamablessings.
Just a little dot of sugarright in the middle of your head
.
Oh my gosh, you have to go toNew York and go to sugar daddy,
cause I love your stuff, I justdo yeah, so that's you know.
I love that.
You are really saying okay,holistically, yes, we sugar,
(39:08):
which is awesome, it's that,it's that service that brings
these men in the door, right?
Speaker 2 (39:13):
Cause they want to be smooth.
Speaker 1 (39:14):
But what else can we offer men that they don't even
realize they need?
And then they get it andthey're like, oh wow, I.
I didn't know how much I liketo have a facial or I didn't
know what I needed to usebecause I don't want to ask.
You know, there's a lot of gaymen that love to make like every
product they can put on theirfaces and bodies, like, give it
to me, right?
But there's a lot of men thatare really timid about that.
(39:35):
But if you can just say, hey,by the way, we order, you do
these other things, what a greatbusiness build for all of you.
Because they don't know whatthey need, they don't know what
they're asking for, but you'regoing to offer them things that
and it's about proper retail tothem and you're going to offer
them things that, again, thatcan just benefit their life and
(39:56):
their happiness with their skinand their body and their image.
Speaker 2 (39:59):
Yeah, it's because it's everything, because when
you are caring for specificparts, your skin is a whole
organ that covers your wholebody.
This is the one organ right,and what you're doing down there
, what you're doing on your back.
You should also be thinkingabout what's happening over here
, because this is gettingspecial care and this isn't.
(40:20):
That's not good.
Speaker 1 (40:22):
Right, right, right, and the ability for you to
recognize that and not, you know, try to be like well, we have
17,.
You know service providers?
No, we're going to, you know,we're going to hone down the
guys that we have and make surethat people feel serviced and
they feel like they have theservices and the products that
they need, and let's make thisperfect before we then go cookie
(40:45):
cutter elsewhere, like it'sreally smart and to add
something else to the othersugarists, sugaristas and
sugarists who are listening thatyou want to be just giving the
most excellent service.
Speaker 2 (40:56):
You can be all the time and taking the time to
focus on detail, whether it'sadding services that suit your
business and making sure that'sa complete little nugget that
you can give to somebody.
Or if you're just doingsugaring or hair removal, waxing
(41:17):
or sugaring, you want to makesure that you're holding them in
your care, because that's alsowhat brings people back and
that's not the motivation for it, right, but you do want people
to feel that they've had aresult, that they've gotten the
result they want, so that whenthey meet you yeah, when they
(41:39):
move out into the world, they'relike, oh, I feel good, that was
good, there's nothing else theyneed to do, they don't need to
think about it again, yeah.
Speaker 1 (41:47):
And you're my person You're my person that takes care
of those things.
I got a guy.
Speaker 2 (41:53):
I got a guy.
Speaker 1 (41:55):
If I got a thing right here I got a guy, I've got
some dry skin.
Oh, I got a guy for that.
Speaker 2 (42:01):
And it's so wonderfully satisfying and it
happens for everybody.
That's a practitioner like us.
When somebody says, oh, I heardabout you from.
Oh, I was at a party and peoplewere talking about you know.
When somebody says, oh, you'rethe sugar daddy, I'm so like
taken aback.
I was recently at a theaterevent and was standing with the
(42:21):
director of the thing and afriend of his and we were
talking and he said, well, whatdo you do for?
And I said, well, I have asmall aesthetics business.
I, I'm a sugarist, I dosugaring hair removal.
He said, wait, you're the sugardaddy, aren't you?
And I was like that's crazy, Idon't even know this person.
Yes, yeah means the marketing'sworking.
It's also that word of mouth.
Speaker 1 (42:42):
Right, get those people talking yeah, yeah, yeah,
you know what we're gonna haveto cut this because, yeah,
because we could talk literallyfor hours and we're going to.
We're going to keep doing thisand if any of you are listening
and you have questions for us,feel free to leave comments,
because we would are happy toanswer.
We can do this again withanother topic, which is great.
(43:04):
Maybe we'll talk abouthistamine reactions or you know,
like there's something to talkabout.
But this is what it's about isArmando and I have experienced
such great success in ourcareers and really finding those
things that work, and so thisis why we bring it to you on the
podcast is to ask the questionsand to bring out so that we're
all better estheticians andwe're all your service providers
(43:26):
, and so if you do have anyquestions, audience of Armando
or myself, feel free to askthose questions, and if there
are more private questions thatyou're a little more nervous
about, because we are talkingabout naked parts and you don't
know how to ask that, just DM us.
It's fine, too, because we'rehappy to have that discussion
and really it's about helpingeach other, because if we don't
(43:49):
help each other in this industry, the industry doesn't rise, and
that is what we're looking foris to do that together.
So, mr Armando, thank you forour inaugural podcast session
together.
Sugar mama I love the sugarmama and sugar daddy session
together.
Speaker 2 (44:04):
Sugar mama.
I love it, cause there'll bemany more I love the sugar mama
and sugar daddy come together.
Speaker 1 (44:07):
We have come together .
I love it.
I love it.
So audience again.
If you have any questions, feelfree to ask us.
We are always here for you and,as always, Armando, and I hope
that you have a beautifullysweet week.
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