February 2, 2025 • 44 mins
On this episode of The Sugar Show, Shannon the SugarMama talks with Love2Sugar educator Kasey Reynolds about her inspiring sugaring journey. Then, in the second half of the podcast, Shannon dives into the importance of being financially smart in business.
Part 1: Kasey Reynolds' Sugaring Journey
Kasey shares her remarkable story of transitioning from her career as an EMT to becoming a successful owner of SugarJunkie. Her journey is a testament to perseverance, financial literacy, and discovering one's unique place in the beauty industry. She offers insights and inspiration for aspiring estheticians and entrepreneurs alike. Key highlights include:
- Kasey's transition from emergency services to beauty: How she discovered her passion for sugaring and why she made the career change.
- Building a business from the ground up: The challenges and triumphs of starting her sugaring business.
- Managing multiple locations seamlessly: Tips and strategies for running multiple successful business locations.
- The importance of education and community: Kasey’s dedication to sharing knowledge and supporting others in the industry.
- Encouraging others to chase their dreams: Kasey’s advice for finding your niche and believing in your potential.
Part 2: Financial Smarts in Business
In the second half of the episode, Shannon focuses on the financial side of being a beauty entrepreneur. She breaks down key strategies for maintaining and growing a financially healthy business, including:
- Setting realistic financial goals.
- Managing expenses effectively.
- Understanding pricing and profit margins.
- Planning for growth and sustainability.
This episode offers a mix of personal inspiration and practical advice for anyone in the beauty business, whether you're just starting out or looking to refine your approach. Tune in to be motivated and learn how to elevate your sugaring career!
If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.
If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.
If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar
The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout
Cheers to your Sweet Success!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Shannon (00:07):
Welcome back to this episode of the Sugar Show.
Everyone I am, shannon, yoursugar mama, and I this is my
favorite part is talking aboutthe success in this industry,
because we have been working along, long time to try to get
you all trained up in sugar.
But that really means it needsto translate into success, and
so I started the Sweet SuccessSeries five or six seasons ago.
(00:30):
We're in our sixth season now.
So about five seasons ago Istarted doing the Sweet Success
Series to introduce you to otherfolks that have really taken
sugaring to the next level andare killing it in their
businesses, their sugar bosses,and have not only learned how to
mold and flip properly, buthave learned how to build their
businesses so that they can besuccessful.
(00:51):
And some of them are workingpart-time now and killing it and
making six figures.
Some of them are young moms,some of them are second careers
and they're making this businesswork for them and thriving, not
just surviving in it.
So I am very thrilled that thisis this episode of the sugar
show, and episodes to come aregoing to be in two halves.
(01:13):
The first half is going to bethe sweet success story and this
month it is with Kasey Reynolds, who is the owner and operator
of sugar junkie sugarjunkiecom.
All her show notes will be inthe links below and Kasey has
three locations that she hasjust been so busy in one.
She had to expand and make itbetter for her clients to not
(01:36):
have to drive so far, and sothen she also found a location
on an island Then she will tellyou about that next.
On an island.
Then she will tell you aboutthat next.
But Kasey is a go-getter and shereally manifested her faith and
I want you to hear her storytoday because I think that some
of you are really dreaming.
You're putting your visionwords together.
You're really asking yourselfif this is something you can do,
(01:58):
and I think hearing a storylike Kasey's really is helpful
for you to understand what thenext level is and you know how
you can take.
If you're a beauty student,what you do first.
If you are someone who's beenworking for someone else, how do
you go solo.
If you're a solo, how do you goto the next thing.
And you know, Kasey really hasjust killed it in this industry
(02:19):
and she is now an educator withLove to Sugar, using erotic lab
pastes, and so it is my honor tointroduce you to Kasey Reynolds
.
Kasey, my girl, it is your turnto share your sweet success.
I am so excited to finally haveyou on the show and just let
everyone understand who you areand what you're all about.
(02:39):
So welcome to the Sugar Show.
Kasey Reynolds (02:41):
Thank you, thanks for having me.
Shannon (02:44):
It's.
You know we talk about this allthe time.
Like I gotta get you on theSugar Show.
Thank you, thanks for having me.
You know we talk about this allthe time.
Like I got to get you on theSugar Show, I got to get you on
the podcast and you're, like,I'm here working away.
You just let me know when youneed me and it is your turn.
So, yeah, congratulations.
I imagine it's pretty cool tolike realize like because we
work so hard, like that you'reactually a sweet success in this
(03:04):
.
Like realize like cause we workso hard, like that you're
actually a sweet success in this.
It's been a long journey for you.
It has, yeah.
So let's start from thebeginning, and I've told them a
little bit about you, but let'sstart from the beginning, before
you were even an esthetician.
What did you do before you werean esthetician?
Kasey Reynolds (03:20):
Talk to us about , like, the pre-beauty journey
for Kasey well, let's see, Iused to work in the 911 system
as an EMT on an ambulance inArizona for about 12 years and I
loved the job, but it was justso exhausting.
I had to figure out what elsethat I needed to do, what I
(03:40):
wanted to do, um, so that, yeah,that's what I did in the very
beginning.
I also had an event planningbusiness on the side as well, so
rescuing people, event planning, it's all good.
Shannon (03:54):
So you're laying awake, you're thinking, okay, this is
challenging.
You know I'm doing all thesethings, but at what point did
the calling come to go to beautyschool?
At what point did the callingcome to go to beauty school.
Kasey Reynolds (04:06):
Well, I was on vacation and I had never had a
Brazilian before and I was atthe beach and I thought, yeah,
I'll just go get one, I'll rundown the street and get one.
And so I went and got waxed andas I was laying there, I
thought I could do this BecauseI was trying to figure out what
to do with myself.
I just didn't know where I wasgoing.
I had been in the, you know, asan EMT for so long.
(04:27):
Where was I going to go?
So I went and got a Brazilianand I called my husband and I
said I'm going to estheticianschool when I get back.
And I did, I signed up and twomonths later I was in school.
So that's kind of where itbegan?
Shannon (04:41):
Was he just used to you coming home with all like
you're crazy?
This is what I'm doing in mylife ideas.
Kasey Reynolds (04:45):
Oh yeah, he used to.
When we first got married.
He would come home and thewhole living room would be
rearranged.
So yeah, I'm kind of spur ofthe moment.
Shannon (04:53):
I kind of feel like I should have a podcast for all
the spouses what it's like to bethe spouse of a creative, what
it's like to be the spouse ofsomeone who's constantly
changing her life path.
But I love that about you,because you only live once.
This life is so short and ifyou don't try those new things,
then how will you ever know andyou'll be stuck doing that thing
(05:14):
that you know, you thought youwanted to do for a minute and
how many?
Years ago, was that.
Kasey Reynolds (05:19):
Oh, let's see, it's been 10 or 12 years since I
went to school.
Shannon (05:24):
Okay, all right, it feels like yesterday and forever
ago.
Okay, so you go to school, youdecide you like it.
Did you like the skincare pieceand you added hair removal?
Did you always just want to bea waxer Like?
How did that start?
Kasey Reynolds (05:40):
I think I always wanted to be a waxer.
The facials were fun, but I'mnot a quiet person so I don't
want to sit there, I want totalk.
I like to talk during all mysugaring sessions.
So more of the waxing side waswhere I started.
And then, once I started, Ididn't actually like the waxing.
(06:01):
So then I was like great, nowwhat I'm going to do is
stressful.
I so that I was like great, nowwhat I'm gonna do is stressful.
I was afraid I was gonna hurtsomebody.
And then I had to do a paper onall the different hair removal
methods and I saw sugaring andI'm like what the heck is this?
So I found a class within twoweeks and I signed up, dragged
six of my fellow students withme and we took a sugaring course
(06:23):
and I was hooked.
I knew that was what it wasgoing to be.
Shannon (06:26):
Yeah, yeah, okay.
So you're in school.
You're sugaring, which 10 yearsago, like it, wasn't as popular
as it is now.
So that was a pretty feat,right?
So you graduate from school.
What's the very first thing youdid out of beauty school?
Kasey Reynolds (06:40):
Well before I graduated, I rented a room and a
sports massage place and Istarted sugaring people to
practice.
I never I didn't charge anymoney.
I just practiced practice.
By the time I got out of schoolI was ready to go and I was
already certified ready to go,ready to sugar and hit the road.
Okay.
Yeah, all right, my firstoriginal sugar junkie lives in
(07:05):
arizona, in arizona how did youcome up with the name?
I, I don't know.
I just knew I wanted it to besomething catchy and different
and I knew something I wantedpeople to be addicted to.
Shannon (07:20):
And there you have it, and that's what a junkie is.
I love it, I love it.
I love it and play on words,right, Because sugar junkies
usually eat cookies and wesmooth cookies.
They eat cookies.
Okay, so you get out of school.
Now did you start just on yourown?
(07:41):
Like how did you like, were youin the back of a salon?
Like how did you find yourfirst location and decide on
that?
Kasey Reynolds (07:49):
I did start on my own.
I stayed in that massage roomfor about six months and then we
decided to move to Californiaand we moved here and I didn't
know anybody.
So I got a little part time gigsugaring for like four or five
months and I was ready to go onmy own.
So I just took the plunge andrented a really crappy place and
(08:10):
went from there.
So the first place I rented was$800 a month and there was no
walls and no air conditioner, noheater, and it was upstairs and
it was interesting, so I stayed.
You had to get really good atsoft taste.
Oh I did.
I learned like in the winter itwas super cold and the summer
(08:32):
it was super hot.
So I learned really fast aboutthe science of sugar right there
.
Shannon (08:36):
So Okay, all right, and so you're sugaring away, you're
sweating, you're freezing,you're like against the elements
.
So if there's anyone that cansugar in bad weather, in bad
environment, it is Kasey.
So if you have any questions,feel free to ask her.
Okay, so you're sugaring along,and at what point did you
decide to like take the nextstep to bumps?
(08:59):
So let me back up really quick.
How did you put together likeyour first kind of nest egg to
start this?
Did you just say, ok, I'm goingto invest some money?
Did you put a business plantogether?
Do you wish you would have puta business plan together?
Like, looking back, what wouldyou tell 10 years ago, Kasey?
Now that you've kind of gonethrough all of this, and then
(09:20):
we'll kind of keep going, Idon't, I don't know that I would
have done it any other way.
Kasey Reynolds (09:26):
I mean, I started the whole thing with
$500.
Ground by fire yeah, 500 bucksand borrowed some money for the
first month's rent from myhusband, because I was going to
do it all on my own and justwent from there and just as I
grew, I just bought differentthings I needed and after that
year it was time to move to thenext step up space.
(09:50):
And so I found a great locationand it was massive and I
thought what am I going to dowith all the space?
And it used to be a dry bar.
So I decided to go Sugar JunkieBeauty Lounge and put hair, and
so I had a hairst hair stylistand a nail technician and they
were helping pay the rent atthat point.
So I took a risk, but at thesame time, I had people helping
(10:12):
pay the rent yeah, which is notyeah, they're a different.
It's a different environment,though, to have hair and hair
dryers blowing and yeah, yeahand the client comes down the
hallway and gets up on your bedand you look and there's hair
all over your sheets and you'relike, oh my gosh, yeah, so much
better now very different, okay,so what point did you decide to
(10:35):
be done, with kind of thelounge hair nails thing after it
, but ready to be done?
after that lease was ready done,I moved downtown event and
that's when I was ready to bedone.
I sort of rebranded, didn'tbecome.
I wasn't the beauty loungeanymore, I was just sugar junkie
, sugaring studio and then justwas all sugar and some facials
(11:01):
and that was.
It was great, I loved it okayand so did you.
Shannon (11:06):
It was it just you, or did you have a staff of sugar
professionals?
Kasey Reynolds (11:10):
um, before I moved, when I was still doing
hair, I had I had hired one girlright before COVID, and we all
know what happened with that.
And so when I moved to the nextlocation and rebranded, I had
her, but it was right afterCOVID and we exploded.
We were so busy.
I just had to keep hiring tokeep up with it.
(11:33):
Yeah, and I was still sugaringfull time at the time, yeah, so
so, okay, so you're in Ventura,you're killing it.
Shannon (11:41):
People from COVID are like I have 70s Bush.
Please, dear God, will you,will you, you know, hire some
more people to handle the load?
Um, so, congrats to you formaking it through.
I mean that, right, there is asweet success story.
I know that that was a lot forall of us owners, especially in
california, and we'll get intopolitics, but that was, that was
tough times, yeah.
So kudos to you, because that'sa huge accomplishment to you,
(12:05):
know, to get to have gottenthrough a pandemic and still
come out the other side.
So that's incredible, sure, um,okay, so the journey takes you
then where?
Kasey Reynolds (12:15):
so then from there I've hired a few more
employees and then that leastgot up I'm really not a nomad
and then we moved into thelocation we have now.
Oh actually, hmm, why was stillin that down locate, downtown
location?
Almost three years ago, Iopened up my second location in
(12:37):
Camarillo, which is about 25minutes away okay.
Shannon (12:42):
So there are, there are some folks that are listening
to this that are like, okay, Ihave a small location, I've
always wanted to have one inanother city, cause I know I'm
in Folsom, california, and about30 minutes away Sacramento, elk
Grove, roseville, and peopleare like you should fray and
chop the sugar, mamas, right.
And so I, you know, I kind ofalways had to ask myself what it
(13:03):
was that I wanted to do For me.
I did not want to expandbecause I knew I was going to do
the teaching route right.
So, for me.
I just wanted this little spacethat I'm in here and I just
wanted to make that as tight aspossible, make it, as you know,
profitable as possible and thenbe able to go out and teach,
which was my path.
(13:23):
But how did you decide to pullthe trigger on the next city?
How did that come about for you?
Kasey Reynolds (13:30):
I think I had had a lot of clients coming from
all different cities all theway to Ventura.
I still have clients comingfrom Malibu, which is a good 40,
45-minute drive.
I had people coming fromCamarillo and then up, further
down, you know, east, towardsthe 101, from like thousand oaks
(13:50):
and all these differentlocations, and I thought, well,
if they're driving all the wayover here, I should put
something halfway between us.
And then that's kind of why Idid that, and we were also busy
and in Ventura we only had tworooms, so we just we were booked
solid all the time and we justneeded to expand.
Yeah, kind of initially, whatdrove that?
Shannon (14:12):
okay, all right, and so did you take your investment?
I'm trying to, you know, givepeople kind of a snapshot.
Did you take some of yoursavings to start this next one?
Or did you start it as a secondcompany, kind of how did you?
It was all sugar junkie, so, um, you took one to invest in the
other.
Yeah, yeah, not your personalmoney right, right.
Kasey Reynolds (14:35):
Yeah, that's the best way to do it.
I think it's just to kind ofnot be and not go into debt to
do it, but just try to take whatyou have saved and go that
route.
Because it's expensive.
It costs to do a full, cutesalon with like three rooms.
Shannon (14:52):
It's probably 50 grand to make it cute to do it the
right way order all theequipment and yeah, and market
it and things and so are you?
What type of a businessstructure are you?
Are you an LLC?
Are you a corporation?
Kasey Reynolds (15:06):
I'm neither, because in Cal, in the state of
California, you can't be acorporation or an LLC in this,
in the business that we're in.
So I am sole proprietor, you'rea sole proprietor, okay um, so
let's talk about.
Shannon (15:22):
You have the locations, what are you?
And then we'll talk about yournext location.
What are you looking for in asugaring professional when you
hire them?
Are you looking for someone whoalways already has a clientele
and already knows how to sugar,or are you?
Are you hiring to skills oryou're hiring to like
personalities?
Kasey Reynolds (15:42):
I've done it both ways.
Um, I've completely startedfrom the beginning, hired for
someone that is a great fit forus and taking them from no skill
at all all the way up to havingreally great skills.
And that's really hard, ittakes a lot.
So most of the girls I have arepersonally trained by me from
(16:05):
day one.
What I've realized now is thatit's better for them to take
your course and get the basicsdone and get them practicing,
and then they come to me and Ican help them with the rest.
But, yeah, it's, it'schallenging, but I guess yes, I
do want personality and someonethat kind of meshes with the
(16:28):
team.
We don't have any drama hereand I don't want any drama.
And I love all the girls thatwork with us.
You know, they're just greatgirls.
Shannon (16:37):
So I love that you say that they work with you and not
for you, because you know if youcan create a, an environment of
support and love, and you know,and hard work.
You know, because let's talkabout that, this isn't for the
faint of heart, openinglocations and sugar, and you
know, and having staff is, youknow, I mean, it's hard, first
(16:58):
one there and the last one toleave.
Kasey Reynolds (17:00):
Oh, yeah, yeah.
All the memes you see with theowners walking in the door and
you think they're coming in andthey grab a cup of coffee from
their staff, but really it'scarrying in huge packages and
tripping down the sidewalk andyeah, it's a lot, but I love it.
Shannon (17:15):
I'm constantly doing orders and fixing equipment.
Kasey Reynolds (17:18):
Oh yeah, I'm constantly doing orders and I
know fixing equipment andneither.
Shannon (17:22):
Yeah, oh yeah, glamorous, that's for sure,
that's for sure, okay.
So then you decide okay,there's a need somewhere else,
magical.
And how does that come about?
Kasey Reynolds (17:31):
so the next location my son moved to Hawaii
and we visited there a lot andwe were there one at one.
Well, one time on our one ofour trips and I told my husband
we should open a shop here andlet's just look around and see
like what we can find, and he'slike okay, and thinking that it
(17:51):
wasn't gonna happen.
Shannon (17:53):
And the first show you by now.
Kasey Reynolds (17:54):
I know I know, tell you, the first shop we went
to.
It was perfect.
So there I just rented a room,like it was like a co-op, a
beauty co-op, and so I didn'twant to invest the 50 grand into
somewhere where I don't reallyknow much about it and I just
opened a small one.
So that's kind of how that onecame about.
(18:15):
I've had that one for almosttwo years on Oahu mm-hmm, yeah,
in Kailua yeah.
Shannon (18:25):
I think we need to do a field trip, Kasey, I think so I
know right, let's.
Let's do more of the islands.
Um, okay, so you have theselocations you like.
What are you seeing in the last10, 12 years?
What are you seeing differentnow in the beauty industry?
Kasey Reynolds (18:50):
Well, I think that we've done facials before
too.
I would say 90% of our clientsare sugar clients, but we've
done fairly well at facials.
But I think, sort of, with theeconomy the way it is, people
are tending to drop more ofthose expensive treatments and,
(19:11):
you know, the tickets larger,but we have more consistency
with sugaring.
So and I'm kind of seeing thatfade, I'm seeing like eyelash
extensions fade.
Oh yeah, you know, just, peopleare tending to go more towards
the natural.
Shannon (19:26):
It's becoming more normal now than it used to be
used to be, you're kind of weirdif you like the natural stuff,
but a granola, yeah exactly andnow people are like I just don't
want to be burned by wax and Ireally don't want to lay here
for fake glasses Like they'relike okay, so I'm going to go
all natural and it's cheaper.
Kasey Reynolds (19:45):
People can afford it.
It's more of a necessity, Ithink, to be sugared than it is
to get those other things.
So that's choosing Sure, sure.
Shannon (19:53):
So let's talk about your supplies for a minute.
And we don't need to talk aboutwho you used before, because we
love all the sugar companies.
But I met you because, well,for a while back, we did some
one-on-one coaching together,which was fun.
But when we kind of resurfacedback together, you were killing
(20:13):
it and doing your like what isthis erotic paste?
What is this happening here?
Shannon, something is different, which I was.
It was kind of a fun time forme to watch all of you start to,
you know, find radeq labs andand just feel the difference.
And again, we love all thesugar companies.
We support them.
You know, we just want peopleto be sugaring and putting down
(20:34):
the wax stick.
So I will, I will share thatwith all of you.
But at what point did you say,wow, something's different here.
I need to switch over, besidesthe fact that it matches your
color perfectly?
Kasey Reynolds (20:46):
yeah, that was definitely a positive note.
Um, I the I just knew he wasdifferent, like it was a
different sugar.
First of all, they didn't uselemon and I I love that and I
just knew it was just adifferent product.
With the probiotics of it, itwas very appealing to me because
I'm into probiotics, prebiotics, vitamins you know I'm into all
(21:11):
that stuff and so I just knewit was gonna be a great product
and so I was really excited toget some and I ordered it.
It was amazing, like I, it's myfavorite.
Shannon (21:21):
I'm so surprised.
Were you surprised the firsttime you used it and it got
every single hair in one.
Yeah, yes, and I've been thegirl noticed it too, oh yeah,
and I've been doing a long timeand I was like, I called my
manager.
I'm like Veronica, come hereLike watch this.
Look at this magical wizardry.
It's amazing.
Kasey Reynolds (21:40):
It's very stretchy and not sticky and it's
great.
Shannon (21:45):
Yeah, yeah.
And so I mean cause that's abig production to switch out
your entire line for a differentline in multiple locations.
Kasey Reynolds (21:55):
Yeah, not to mention that I needed to get
different sugar warmers too.
Shannon (22:00):
He's working on that.
He's working on that.
He's working on that.
Yes, yes, there is.
There are a few more of it thathold the warmers or hold the
jars, but yeah, that was a.
That was a bit of a productionin the beginning, sorry about
that but it was worth it.
Kasey Reynolds (22:10):
I mean, I, I wanted to become an educator for
a long time and I waited, youknow, ten years before I
actually reached out to him andI wanted to educate for him.
So, yeah, sorry, you're stuckwith me.
I love it, I know we have agood time.
Shannon (22:27):
So so you're teaching now.
And you know at what point didyou say you know, I really need
to teach now Because I mean,you're, you're a busy,
multi-talented woman, you don'thave to teach Cause I mean
you're, you're a busy,multi-talented woman, you don't
have to teach.
Why do you choose to?
Kasey Reynolds (22:42):
teach.
I guess I want to give a littleback.
You know, I feel like sugaringhas made me.
My life has been great and Iwant to give back to everybody
else and help them and inspirethem.
And I think that, as anesthetician, there's a lot of us
around and I think we need aspecial niche to be successful,
(23:04):
and I knew sugaring was going tobe mine.
And I want to help other peoplebecome successful, because
there's so many people thatbecome estheticians and don't do
anything with it and I wantpeople to do it.
Plus, I want sugaring to begreat.
I remember telling my directorat my school I'm going to name
it sugar junkie and I'm going tolet everybody know that
sugaring is the best.
(23:25):
And you know, and I justemailed her not too long ago and
she remembered who I was.
So I just want to share myknowledge.
You know you learn a lot overthe years and you want to share
what you have.
Shannon (23:36):
So yeah, you know, really, this life is about
paying it forward and if you canlike, why bottle it up and not
share it?
You know, and that's what Ifelt the same thing about about
when you were starting to be anesthetician is when I started
this, this teaching journey, and, and I remember just thinking
I've got to get to more people.
In fact, one of the places wasHawaii and they were like you
(23:58):
know, is there any chance you'dcome to Hawaii and teach us?
This was about 12 years ago andI had two small children and I
was like, love to go to Hawaiito teach you, but I've got kids.
I can't which is how I sugaruniversity was born.
Was I needed to be able to getto those people in different,
you know, states and differentislands?
Um, how, the first uh onlinecourse was built?
(24:19):
It was 14 years ago.
What year was it?
It was 2014,.
11 years ago.
11 years ago.
14 years ago when you firstcame out too, yeah, yeah, 11
years ago.
And, uh gosh, it's just blowingby, um, but I love that you, I
mean you really could rest onyour laurels and just enjoy your
locations and, you know, eatbonbons sitting at your desk
(24:43):
there in your office but youdon't, you choose to pay it
forward and you know, I thinkyou would agree the joy and
accomplishment on a student'sface when they get that mold and
flick right and start to liketheir hand and their brain
starts to connect is is like noother.
You know, tell us about some ofthe students that you have that
(25:04):
have done really well in yourexperience with them.
Kasey Reynolds (25:09):
Well, let's see.
I mean I think, like you said,it's so fun to watch them grasp
the concept and you always learnand you get better and better
and better.
I'm still learning things as Igo along and try new things, but
it's been really great to seethem be successful and start the
journey and be as anesthetician and yeah it's been
(25:31):
fun and, yeah, I love it.
Shannon (25:38):
I love it.
So Kasey is on our team, oureducation team, as I've
mentioned in the introduction,and you know, case, what are you
looking forward to in 2025 asfar as teaching like advanced
Brazilian?
What's your niche?
What's your?
You know what do you, what doyou got in store for the, the
students of Southern California?
Kasey Reynolds (25:51):
well, I want to start doing a tips and tricks
also.
You know, once a week I reallywant to help people like legs
better.
A lot of people don't likedoing legs and I think I'm good
at them, so I would like to dothat and maybe also some
Brazilian teaching as well.
There's definitely some roomfor people to grow in that area,
(26:14):
so that's kind of my goal forthere.
I'd like to be able to bringpeople into the studio and, you
know, teach them.
You have a beautiful location.
Thank you.
Yeah, there's a lot.
There's a lot to do.
Shannon (26:28):
A lot going on in 2025.
We'll be teaching a lot inSouthern California.
Twist my arm and you know,Kasey, I'm I'm just really proud
to say that you're a part ofour team because you are truly
just a special human.
You have just a heart of gold.
You are cool as a cucumber.
You're just like the coolestwhen you say there's no drama.
(26:48):
Like I believe you.
There is no drama at your shop.
Like you are just so calm, cooland collected, like there's
just like like a force about you.
That's just like you knowyou're not over the top.
You just like call a spade aspade and you're just, you're
just in it.
So it's been an honor workingwith you this last year as well,
this last year, and, uh, and Iam looking forward to teaching
(27:11):
by your side, live this year.
And and I am looking forward toteaching by your side, live
this year.
And I am just thankful that youdecided to switch that career.
I'm sorry for those folks thataren't going to get saved by you
in the dispatch center, but Iam really grateful that you have
decided to switch your careerand I know your clients are and
that you've decided to join ourteam, because that's what this
is about is finding people thathave that passion and that drive
(27:34):
and that want to pay it forward.
And so if you are someone inthe Southern California area
that audience that is, you know,or you want to fly into
Southern California, I would dothat.
You know, or even you know whenyou have your class in Hawaii,
that maybe we wink, wink, needto do together.
We'll be in Hawaii, and theidea is to you know, just need
(27:54):
to do together will be in Hawaiiand the idea is to you know,
just just put your best footforward and maybe soon you can
have, you know, a similar sugarjunkie business model, like
Kasey does.
And and it's possible.
So, Kasey, any like partingcomments that you have for for
the crew that's listening andmaybe walking their dog and
going, always wanted to do this,but I don't know.
Could I open my own place?
Kasey Reynolds (28:14):
Your answer to them is I think you just have to
take chances.
You have to believe it's goingto happen.
I'm a huge, huge manifestationbelief person.
Putting it out there is huge.
Even I have a little board nextto me my 2025 Goals for 2025.
(28:36):
So I think just you have towork hard.
You can't just go and open up abusiness and have it happen.
I worked six days, 12 hour daysfor a lot of years and I just
believed it was always going tobe successful and I think that's
a huge part to put the work init and then to believe it as
well and that you can do it andyou can't do it For sure.
Shannon (29:00):
Mama, thank you so much for being on the show.
Thank you.
And, like I said, I look forwardto seeing you soon.
Hey, sugar Pros, I hope thatyou enjoyed our time with Kasey.
She is, like I said, just coolas a cucumber.
She is a powerhouse and she iskicking it and taking names and
I really want to introduce youto these folks so that you can
(29:22):
be inspired that you can do ittoo.
But one of the things that youdo need to know every single
month is a little bitty tidbitabout the business building
itself.
So if you are someone who is anindependent contractor or you
have your own operation or LLC,this second half is for you.
Or if you're somebody that'splanning on having a business,
(29:43):
the second half is for you,because we're going to talk
about financial foundations andsetting up your sugar business
for success.
So my goal, as you know, is tohelp you grow and thrive and
create just the best sugarbusiness of your dreams, and
this month we're going to diveone into this important topic
(30:04):
which is financial management,which is really the biggest
elephant in the room, because alot of times, you know, let's
get real money matters and a lotof times we get just nervous
about talking about money and wedon't want to deal with it, so
we just sweep it under the rug.
You can be the best sugaringprofessional ever, but if you
don't have a solid handle onyour finances, it's really hard
(30:26):
to build a sustainable andprofitable business.
You won't even know if you'reprofitable because you're just
turning and burning right.
So we're just going to touch alittle bit today on budgeting
and financial foundations,because where we dive into the
meat and do the actual work, asyou know, is in our Sugaring
(30:47):
Business Blueprint and that'sthe website.
I'll have, you know, links inthe show notes.
But really, we want to dive intothe meat in the class and I'm
going to give you an overview, abird's eye view, of what I'm
talking about.
So you've heard about, oh, youshould have a budget you know in
your life for a long time, I'msure.
But A, are you actually doingone?
(31:07):
And B, are you actuallyfollowing one?
Because you know in thebeginning of the year we can
have all these grand plans andthen off.
But really, we're going tocover budgeting, we're going to
cover pricing so that you canmake a profit.
We're going to talk about cashflow if you even know what that
is and then planning for thetaxpayer, and then I want to
(31:29):
share some tools and tips tomake your finances, you know,
less overwhelming.
So you know if you need to pausethis for a minute and take a
quick break.
I know this is a lot ofinformation.
I want to unpack your month sothat you have a lot that you can
be listening to and learningfrom.
So let's get to it.
Grab your Sugar Boss planner.
(31:50):
If you haven't already, I'llhave the link in the show notes
below.
If you do not have a planner,we want to make sure that you
are planning your best year yet,so grab that planner and let's
get involved.
So why does it matter to reallyunderstand financial foundations
?
Maybe you're not a businessmajor in college or you're
really.
It's just not your wheelhousewhere I'm telling you it better
(32:11):
be your wheelhouse and prettyquick, if you decide that you
want to be doing this on yourown.
If you decide to be an employee, let me just give you a shout
out, because that is a reallygood choice.
In the beauty industry, you canbe working at a place like mine
.
You can be an employee withprotections, and they pay, you
know, take your taxes out foryou, and they provide the
supplies and the space, andthey're the ones that worry at
(32:34):
night whether or not the lightsare on and you don't have to
worry about that.
But if you are someone who'slike Nope, I want to go on my
own.
This is what I want to do.
Money is the backbone of anybusiness and if you fool
yourself to think that you are areally good sugar pro, it's
just going to happen then andyou don't have a clear
(32:54):
understanding of your finances.
You cannot make an informeddecision, like Kasey did, on
whether or not opening a newlocation, opening the next
location or the third locationis even a good choice.
Okay.
So I want you to take a momentto reflect, because I'm often
shocked at my students when Iask them how do you currently
(33:15):
manage your business finances?
Do you feel confident or do youavoid looking at the numbers?
Remember, awareness is thefirst thing that you need to
have.
And opening the lid and takinga look down in and saying, okay,
I need to do something withthis pot of you know soup or
(33:36):
whatever it is, you knowfinancial soup.
The idea is to really havethose conversations, get a solid
bookkeeper, make sure you havean accountant I mean, we go
through this every year when Iam coaching all of you and
really is to say you know whatI'm going to.
I'm going to put down my fearfor a minute and I am going to
(33:59):
treat this not as a personalreflection, but as a business
reflection.
Pull up your big girl bosspants and let's get to it.
Okay, so it matters to befinancially sound.
It sounds crazy, but a lot ofyou I talk to you've been like
running your business with yourpersonal accounts and you don't
split them out, or you don'thave a budget, or you haven't
(34:21):
paid taxes in a few years andI'm like, oh okay, let's start
from there.
Right, we can do this, but wehave to work strong and smart
together.
So, first of all, I want you toabsolutely have a budget.
I'm going to dive into this inour business class, but please,
please, please, have a budgetand before you even start, you
(34:42):
have to know how much this isgoing to cost and what you are
going to need every month Soloor employees in a large spot.
You're going to have to knowevery month exactly how much
money you need so that you'renot treading water in times that
are tight and you're like, whydidn't I make it?
Well, it's because you didn'thave a handle on your money.
If you are someone who has nothad a handle on your money and
(35:05):
your goal this year is to killit in your business.
Well then, we're going to startby creating a budget, because
it's really a roadmap for yourbusiness and it shows you where
your money is coming from andwhere it's going.
Simple seems right, but we wantto start by a list of our
monthly expenses rent supplies,marketing costs, things like
that and then compare it to themoney that's actually coming in.
(35:28):
You should be doing thispersonally, but, most important,
business wise, because if youonly have $5,000 a month coming
in, but every month you'respending $7,000, you're going to
be in a bad spot real quick.
And what happens with what?
Our business, our businessmoney comes in every month,
right?
Well, if money's coming inevery month and you are not
(35:51):
accounting for it in that month,you're going to be in deep
trouble.
Okay, so we want to create abudget.
We want to compare how muchincome you're making with how
many expenses you have and areyou spending within your means,
and we provide you a worksheetthat is really going to help you
put together a realistic budgetthat aligns with your financial
(36:11):
goals.
Okay, so that's creating abudget.
Next, we want to talk aboutpricing.
I get this question all thetime.
Are your services priced tocover your costs and generate a
profit?
If you're someone who's like I,don't want to charge a lot, I'm
just going to charge $25 for aBrazilian.
You're not going to make itvery long because your expenses
(36:31):
are more than your costs, aremore than what you're charging,
so you are not going to make itand I do not want to see you not
make it in this industry.
I want to interview you as asuccess story as well.
So we need to make adjustments.
If you're not making a profit,you calculate your cost per
service, you include yoursupplies, your rent, your time,
(36:55):
and then you set prices thatreflect that value and that way
you can ensure profitability.
That way you can stay open.
Okay, so that's what our goalis to stay open and is a profit
every month.
Now let's talk about cash flow.
Cash flow is the lifeblood ofyour business.
Positive cashflow means thatyou have more money coming in
(37:17):
than going out watching spending.
You know, bringing in moreclients.
It's.
We're always trying to bring inmore clients, right, but what
are you spending when theclients are in there or not in
there?
That is cashflow.
So we want to commit every week, which is why, in your sugar
boss planner, every week we'retaking a look at those numbers.
We want to track those incomeand expenses for the week and
(37:39):
identify trends and makeadjustments as needed, because
small changes can make a bigimpact over time.
All right, this is the one thateverybody hates.
No one loves to talk abouttaxes.
But this next one is taxes.
And you know and it's thereality of doing business we
have to pay taxes.
I'm in California.
I pay more taxes probably thanall of you, but the idea is we
(38:01):
need to make sure that we setaside a percentage of your
income for taxes and keepdetailed records and find out
what's deductible, what's notdeductible.
We have podcasts on that.
You can listen to KeneshaColeman from last year talking
about taxes.
Same thing for this year.
Some tax rules change things,but definitely go back.
We'll link those episodes inthe show notes with Kenesha
(38:22):
Coleman, the beauty CPA.
But the idea is to save you timeand stress when tax season
rolls around.
So in January, all I have to dois reconcile December, take a
look at my whole month, and I'mready to go with my 1099s, with
all my documents for mybookkeeper, my bookkeeper and I
(38:42):
together, and then we're readyfor the accountant.
So my goal every year is tohave everyone handled and paid
and have my taxes done byFebruary, so I'm not waiting
until April.
I never do an extension becausethat would be enough to make me
crazy.
So always want to be veryorganized and really can I make
a suggestion?
(39:02):
And the suggestion is plan thisat the first week of every
month.
So the first week of the month.
I want you to reconcile thelast month in your bank account.
You should have QuickBooks orsome sort of accounting software
.
If you don't know how to use it, get in touch with me and I'll
help you.
(39:23):
But you're going to want to geta budgeting software, accounting
software, have yourreconciliation done and then
take a look and say, okay, thisis what I brought in, this is
what my expenses were.
Ooh, I got to kind of tightenit up a little bit, using a
company where you don't have touse a lot of products.
That's why I love Rob Lab.
I use a tiny little ball ofsugar to do a whole Brazilian.
(39:45):
I'm actually saving money on myjars of Rob Lab paste because I
use less product, which isgoing to be better for my
cashflow.
Okay, and I'm going to bereally taking the time to
understand okay, how much ofthese things can I write off?
My products, my supplies,things like that, and I'm ready
(40:06):
in tax season.
So tax season doesn't come tobite me in the butt.
Okay Listen, managing financesdoes not have to be overwhelming
.
It feels like it is, and itfeels like you, you sort of have
a handle on it, but you reallydon't.
So you're just going to kind ofignore it until the next month
or ignore it until the end ofthe year and really, please get
(40:28):
an accounting software, pleaseget the sugar boss planner.
Those things will be listed.
We want you to stay organizedand be on top of your numbers,
so choose a tool, learn it,learn about QuickBooks,
understand with a bookkeeperexactly how you can be dialed
and please commit to using itconsistently.
And if you do, you will be ableto then set some financial
(40:52):
goals for yourself.
Instead of just being insurvival mode, you'll be in
thrive mode, which is where I'mat now, thankfully.
And you know, maybe we increaseyour monthly income, maybe you
reduce expenses a little bit andyou're not spending as much at
the big trade show for the bigequipment, right?
Or maybe you're saving for newequipment.
Write down at least threefinancial goals that you have
(41:15):
for the next quarter, and thenext quarter is the next three
months.
Folks, we're already through.
What are we?
We're in February, we're in themiddle of the quarter, right?
So write down what your goalsare, maybe for Q2.
We always talk about thequarters, okay, break them into
actionable steps and track yourprogress, right.
Okay.
So, sugar pros, I adore you,but I'm going to get real with
(41:36):
you.
A lot of you contact me and say, oh, I don't have a business
plan, or oh, I didn't do abudget, or oh, I didn't look up
and see that this, you knowtrademark somebody already has
my name and I've been using itand they're making me stop Use
it, like some of these thingsthat are happening in your
business.
It's not very glamorous, right?
I understand that, and it's notas fun and it's not as pretty
(41:59):
as getting new skincare.
I get that, but it's one of themost important.
Truly it is.
It is the most important.
And you know you can have areally great sugar skills, you
know you can focus on your balls, like we talk about, but if
your focus is not on yourbusiness, then you won't be
around for very long and, mysweet friends, with a solid
financial foundation, you willbe able to make smarter
(42:22):
decisions, you will be able toplan for your growth and just
achieve the success that youdeserve.
You don't have to go get a sidejob.
Work the job you have.
Job, work the job you have.
And I promise you that you willbe a sweet success story as well
, like Kasey and myself andthose that have come before us
as well, and I really lookforward to I would love for you
(42:46):
to let me know about your sweetsuccess, because I would love to
interview you for the show andmaybe make that be one of your
goals.
But really, I want you to makebeing a sugar boss your goal for
this year, because you deserveit, your family deserves it,
your clients deserve it, becauseyou're less stressed and you'll
be focused on them and really,truly, that's what this life is
about is just making the best ofit.
(43:06):
So thank you for tuning intothe sugar show.
I want you to stay sweet, stayfocused and I'll see you next
time.
Welcome back to this episode of the Sugar Show.
Everyone I am, shannon, yoursugar mama, and I this is my
favorite part is talking aboutthe success in this industry,
because we have been working along, long time to try to get
you all trained up in sugar.
But that really means it needsto translate into success, and
so I started the Sweet SuccessSeries five or six seasons ago.
(00:30):
We're in our sixth season now.
So about five seasons ago Istarted doing the Sweet Success
Series to introduce you to otherfolks that have really taken
sugaring to the next level andare killing it in their
businesses, their sugar bosses,and have not only learned how to
mold and flip properly, buthave learned how to build their
businesses so that they can besuccessful.
(00:51):
And some of them are workingpart-time now and killing it and
making six figures.
Some of them are young moms,some of them are second careers
and they're making this businesswork for them and thriving, not
just surviving in it.
So I am very thrilled that thisis this episode of the sugar
show, and episodes to come aregoing to be in two halves.
(01:13):
The first half is going to bethe sweet success story and this
month it is with Kasey Reynolds, who is the owner and operator
of sugar junkie sugarjunkiecom.
All her show notes will be inthe links below and Kasey has
three locations that she hasjust been so busy in one.
She had to expand and make itbetter for her clients to not
(01:36):
have to drive so far, and sothen she also found a location
on an island Then she will tellyou about that next.
On an island.
Then she will tell you aboutthat next.
But Kasey is a go-getter and shereally manifested her faith and
I want you to hear her storytoday because I think that some
of you are really dreaming.
You're putting your visionwords together.
You're really asking yourselfif this is something you can do,
(01:58):
and I think hearing a storylike Kasey's really is helpful
for you to understand what thenext level is and you know how
you can take.
If you're a beauty student,what you do first.
If you are someone who's beenworking for someone else, how do
you go solo.
If you're a solo, how do you goto the next thing.
And you know, Kasey really hasjust killed it in this industry
(02:19):
and she is now an educator withLove to Sugar, using erotic lab
pastes, and so it is my honor tointroduce you to Kasey Reynolds
.
Kasey, my girl, it is your turnto share your sweet success.
I am so excited to finally haveyou on the show and just let
everyone understand who you areand what you're all about.
(02:39):
So welcome to the Sugar Show.
Kasey Reynolds (02:41):
Thank you, thanks for having me.
Shannon (02:44):
It's.
You know we talk about this allthe time.
Like I gotta get you on theSugar Show.
Thank you, thanks for having me.
You know we talk about this allthe time.
Like I got to get you on theSugar Show, I got to get you on
the podcast and you're, like,I'm here working away.
You just let me know when youneed me and it is your turn.
So, yeah, congratulations.
I imagine it's pretty cool tolike realize like because we
work so hard, like that you'reactually a sweet success in this
(03:04):
.
Like realize like cause we workso hard, like that you're
actually a sweet success in this.
It's been a long journey for you.
It has, yeah.
So let's start from thebeginning, and I've told them a
little bit about you, but let'sstart from the beginning, before
you were even an esthetician.
What did you do before you werean esthetician?
Kasey Reynolds (03:20):
Talk to us about , like, the pre-beauty journey
for Kasey well, let's see, Iused to work in the 911 system
as an EMT on an ambulance inArizona for about 12 years and I
loved the job, but it was justso exhausting.
I had to figure out what elsethat I needed to do, what I
(03:40):
wanted to do, um, so that, yeah,that's what I did in the very
beginning.
I also had an event planningbusiness on the side as well, so
rescuing people, event planning, it's all good.
Shannon (03:54):
So you're laying awake, you're thinking, okay, this is
challenging.
You know I'm doing all thesethings, but at what point did
the calling come to go to beautyschool?
At what point did the callingcome to go to beauty school.
Kasey Reynolds (04:06):
Well, I was on vacation and I had never had a
Brazilian before and I was atthe beach and I thought, yeah,
I'll just go get one, I'll rundown the street and get one.
And so I went and got waxed andas I was laying there, I
thought I could do this BecauseI was trying to figure out what
to do with myself.
I just didn't know where I wasgoing.
I had been in the, you know, asan EMT for so long.
(04:27):
Where was I going to go?
So I went and got a Brazilianand I called my husband and I
said I'm going to estheticianschool when I get back.
And I did, I signed up and twomonths later I was in school.
So that's kind of where itbegan?
Shannon (04:41):
Was he just used to you coming home with all like
you're crazy?
This is what I'm doing in mylife ideas.
Kasey Reynolds (04:45):
Oh yeah, he used to.
When we first got married.
He would come home and thewhole living room would be
rearranged.
So yeah, I'm kind of spur ofthe moment.
Shannon (04:53):
I kind of feel like I should have a podcast for all
the spouses what it's like to bethe spouse of a creative, what
it's like to be the spouse ofsomeone who's constantly
changing her life path.
But I love that about you,because you only live once.
This life is so short and ifyou don't try those new things,
then how will you ever know andyou'll be stuck doing that thing
(05:14):
that you know, you thought youwanted to do for a minute and
how many?
Years ago, was that.
Kasey Reynolds (05:19):
Oh, let's see, it's been 10 or 12 years since I
went to school.
Shannon (05:24):
Okay, all right, it feels like yesterday and forever
ago.
Okay, so you go to school, youdecide you like it.
Did you like the skincare pieceand you added hair removal?
Did you always just want to bea waxer Like?
How did that start?
Kasey Reynolds (05:40):
I think I always wanted to be a waxer.
The facials were fun, but I'mnot a quiet person so I don't
want to sit there, I want totalk.
I like to talk during all mysugaring sessions.
So more of the waxing side waswhere I started.
And then, once I started, Ididn't actually like the waxing.
(06:01):
So then I was like great, nowwhat I'm going to do is
stressful.
I so that I was like great, nowwhat I'm gonna do is stressful.
I was afraid I was gonna hurtsomebody.
And then I had to do a paper onall the different hair removal
methods and I saw sugaring andI'm like what the heck is this?
So I found a class within twoweeks and I signed up, dragged
six of my fellow students withme and we took a sugaring course
(06:23):
and I was hooked.
I knew that was what it wasgoing to be.
Shannon (06:26):
Yeah, yeah, okay.
So you're in school.
You're sugaring, which 10 yearsago, like it, wasn't as popular
as it is now.
So that was a pretty feat,right?
So you graduate from school.
What's the very first thing youdid out of beauty school?
Kasey Reynolds (06:40):
Well before I graduated, I rented a room and a
sports massage place and Istarted sugaring people to
practice.
I never I didn't charge anymoney.
I just practiced practice.
By the time I got out of schoolI was ready to go and I was
already certified ready to go,ready to sugar and hit the road.
Okay.
Yeah, all right, my firstoriginal sugar junkie lives in
(07:05):
arizona, in arizona how did youcome up with the name?
I, I don't know.
I just knew I wanted it to besomething catchy and different
and I knew something I wantedpeople to be addicted to.
Shannon (07:20):
And there you have it, and that's what a junkie is.
I love it, I love it.
I love it and play on words,right, Because sugar junkies
usually eat cookies and wesmooth cookies.
They eat cookies.
Okay, so you get out of school.
Now did you start just on yourown?
(07:41):
Like how did you like, were youin the back of a salon?
Like how did you find yourfirst location and decide on
that?
Kasey Reynolds (07:49):
I did start on my own.
I stayed in that massage roomfor about six months and then we
decided to move to Californiaand we moved here and I didn't
know anybody.
So I got a little part time gigsugaring for like four or five
months and I was ready to go onmy own.
So I just took the plunge andrented a really crappy place and
(08:10):
went from there.
So the first place I rented was$800 a month and there was no
walls and no air conditioner, noheater, and it was upstairs and
it was interesting, so I stayed.
You had to get really good atsoft taste.
Oh I did.
I learned like in the winter itwas super cold and the summer
(08:32):
it was super hot.
So I learned really fast aboutthe science of sugar right there
.
Shannon (08:36):
So Okay, all right, and so you're sugaring away, you're
sweating, you're freezing,you're like against the elements
.
So if there's anyone that cansugar in bad weather, in bad
environment, it is Kasey.
So if you have any questions,feel free to ask her.
Okay, so you're sugaring along,and at what point did you
decide to like take the nextstep to bumps?
(08:59):
So let me back up really quick.
How did you put together likeyour first kind of nest egg to
start this?
Did you just say, ok, I'm goingto invest some money?
Did you put a business plantogether?
Do you wish you would have puta business plan together?
Like, looking back, what wouldyou tell 10 years ago, Kasey?
Now that you've kind of gonethrough all of this, and then
(09:20):
we'll kind of keep going, Idon't, I don't know that I would
have done it any other way.
Kasey Reynolds (09:26):
I mean, I started the whole thing with
$500.
Ground by fire yeah, 500 bucksand borrowed some money for the
first month's rent from myhusband, because I was going to
do it all on my own and justwent from there and just as I
grew, I just bought differentthings I needed and after that
year it was time to move to thenext step up space.
(09:50):
And so I found a great locationand it was massive and I
thought what am I going to dowith all the space?
And it used to be a dry bar.
So I decided to go Sugar JunkieBeauty Lounge and put hair, and
so I had a hairst hair stylistand a nail technician and they
were helping pay the rent atthat point.
So I took a risk, but at thesame time, I had people helping
(10:12):
pay the rent yeah, which is notyeah, they're a different.
It's a different environment,though, to have hair and hair
dryers blowing and yeah, yeahand the client comes down the
hallway and gets up on your bedand you look and there's hair
all over your sheets and you'relike, oh my gosh, yeah, so much
better now very different, okay,so what point did you decide to
(10:35):
be done, with kind of thelounge hair nails thing after it
, but ready to be done?
after that lease was ready done,I moved downtown event and
that's when I was ready to bedone.
I sort of rebranded, didn'tbecome.
I wasn't the beauty loungeanymore, I was just sugar junkie
, sugaring studio and then justwas all sugar and some facials
(11:01):
and that was.
It was great, I loved it okayand so did you.
Shannon (11:06):
It was it just you, or did you have a staff of sugar
professionals?
Kasey Reynolds (11:10):
um, before I moved, when I was still doing
hair, I had I had hired one girlright before COVID, and we all
know what happened with that.
And so when I moved to the nextlocation and rebranded, I had
her, but it was right afterCOVID and we exploded.
We were so busy.
I just had to keep hiring tokeep up with it.
(11:33):
Yeah, and I was still sugaringfull time at the time, yeah, so
so, okay, so you're in Ventura,you're killing it.
Shannon (11:41):
People from COVID are like I have 70s Bush.
Please, dear God, will you,will you, you know, hire some
more people to handle the load?
Um, so, congrats to you formaking it through.
I mean that, right, there is asweet success story.
I know that that was a lot forall of us owners, especially in
california, and we'll get intopolitics, but that was, that was
tough times, yeah.
So kudos to you, because that'sa huge accomplishment to you,
(12:05):
know, to get to have gottenthrough a pandemic and still
come out the other side.
So that's incredible, sure, um,okay, so the journey takes you
then where?
Kasey Reynolds (12:15):
so then from there I've hired a few more
employees and then that leastgot up I'm really not a nomad
and then we moved into thelocation we have now.
Oh actually, hmm, why was stillin that down locate, downtown
location?
Almost three years ago, Iopened up my second location in
(12:37):
Camarillo, which is about 25minutes away okay.
Shannon (12:42):
So there are, there are some folks that are listening
to this that are like, okay, Ihave a small location, I've
always wanted to have one inanother city, cause I know I'm
in Folsom, california, and about30 minutes away Sacramento, elk
Grove, roseville, and peopleare like you should fray and
chop the sugar, mamas, right.
And so I, you know, I kind ofalways had to ask myself what it
(13:03):
was that I wanted to do For me.
I did not want to expandbecause I knew I was going to do
the teaching route right.
So, for me.
I just wanted this little spacethat I'm in here and I just
wanted to make that as tight aspossible, make it, as you know,
profitable as possible and thenbe able to go out and teach,
which was my path.
(13:23):
But how did you decide to pullthe trigger on the next city?
How did that come about for you?
Kasey Reynolds (13:30):
I think I had had a lot of clients coming from
all different cities all theway to Ventura.
I still have clients comingfrom Malibu, which is a good 40,
45-minute drive.
I had people coming fromCamarillo and then up, further
down, you know, east, towardsthe 101, from like thousand oaks
(13:50):
and all these differentlocations, and I thought, well,
if they're driving all the wayover here, I should put
something halfway between us.
And then that's kind of why Idid that, and we were also busy
and in Ventura we only had tworooms, so we just we were booked
solid all the time and we justneeded to expand.
Yeah, kind of initially, whatdrove that?
Shannon (14:12):
okay, all right, and so did you take your investment?
I'm trying to, you know, givepeople kind of a snapshot.
Did you take some of yoursavings to start this next one?
Or did you start it as a secondcompany, kind of how did you?
It was all sugar junkie, so, um, you took one to invest in the
other.
Yeah, yeah, not your personalmoney right, right.
Kasey Reynolds (14:35):
Yeah, that's the best way to do it.
I think it's just to kind ofnot be and not go into debt to
do it, but just try to take whatyou have saved and go that
route.
Because it's expensive.
It costs to do a full, cutesalon with like three rooms.
Shannon (14:52):
It's probably 50 grand to make it cute to do it the
right way order all theequipment and yeah, and market
it and things and so are you?
What type of a businessstructure are you?
Are you an LLC?
Are you a corporation?
Kasey Reynolds (15:06):
I'm neither, because in Cal, in the state of
California, you can't be acorporation or an LLC in this,
in the business that we're in.
So I am sole proprietor, you'rea sole proprietor, okay um, so
let's talk about.
Shannon (15:22):
You have the locations, what are you?
And then we'll talk about yournext location.
What are you looking for in asugaring professional when you
hire them?
Are you looking for someone whoalways already has a clientele
and already knows how to sugar,or are you?
Are you hiring to skills oryou're hiring to like
personalities?
Kasey Reynolds (15:42):
I've done it both ways.
Um, I've completely startedfrom the beginning, hired for
someone that is a great fit forus and taking them from no skill
at all all the way up to havingreally great skills.
And that's really hard, ittakes a lot.
So most of the girls I have arepersonally trained by me from
(16:05):
day one.
What I've realized now is thatit's better for them to take
your course and get the basicsdone and get them practicing,
and then they come to me and Ican help them with the rest.
But, yeah, it's, it'schallenging, but I guess yes, I
do want personality and someonethat kind of meshes with the
(16:28):
team.
We don't have any drama hereand I don't want any drama.
And I love all the girls thatwork with us.
You know, they're just greatgirls.
Shannon (16:37):
So I love that you say that they work with you and not
for you, because you know if youcan create a, an environment of
support and love, and you know,and hard work.
You know, because let's talkabout that, this isn't for the
faint of heart, openinglocations and sugar, and you
know, and having staff is, youknow, I mean, it's hard, first
(16:58):
one there and the last one toleave.
Kasey Reynolds (17:00):
Oh, yeah, yeah.
All the memes you see with theowners walking in the door and
you think they're coming in andthey grab a cup of coffee from
their staff, but really it'scarrying in huge packages and
tripping down the sidewalk andyeah, it's a lot, but I love it.
Shannon (17:15):
I'm constantly doing orders and fixing equipment.
Kasey Reynolds (17:18):
Oh yeah, I'm constantly doing orders and I
know fixing equipment andneither.
Shannon (17:22):
Yeah, oh yeah, glamorous, that's for sure,
that's for sure, okay.
So then you decide okay,there's a need somewhere else,
magical.
And how does that come about?
Kasey Reynolds (17:31):
so the next location my son moved to Hawaii
and we visited there a lot andwe were there one at one.
Well, one time on our one ofour trips and I told my husband
we should open a shop here andlet's just look around and see
like what we can find, and he'slike okay, and thinking that it
(17:51):
wasn't gonna happen.
Shannon (17:53):
And the first show you by now.
Kasey Reynolds (17:54):
I know I know, tell you, the first shop we went
to.
It was perfect.
So there I just rented a room,like it was like a co-op, a
beauty co-op, and so I didn'twant to invest the 50 grand into
somewhere where I don't reallyknow much about it and I just
opened a small one.
So that's kind of how that onecame about.
(18:15):
I've had that one for almosttwo years on Oahu mm-hmm, yeah,
in Kailua yeah.
Shannon (18:25):
I think we need to do a field trip, Kasey, I think so I
know right, let's.
Let's do more of the islands.
Um, okay, so you have theselocations you like.
What are you seeing in the last10, 12 years?
What are you seeing differentnow in the beauty industry?
Kasey Reynolds (18:50):
Well, I think that we've done facials before
too.
I would say 90% of our clientsare sugar clients, but we've
done fairly well at facials.
But I think, sort of, with theeconomy the way it is, people
are tending to drop more ofthose expensive treatments and,
(19:11):
you know, the tickets larger,but we have more consistency
with sugaring.
So and I'm kind of seeing thatfade, I'm seeing like eyelash
extensions fade.
Oh yeah, you know, just, peopleare tending to go more towards
the natural.
Shannon (19:26):
It's becoming more normal now than it used to be
used to be, you're kind of weirdif you like the natural stuff,
but a granola, yeah exactly andnow people are like I just don't
want to be burned by wax and Ireally don't want to lay here
for fake glasses Like they'relike okay, so I'm going to go
all natural and it's cheaper.
Kasey Reynolds (19:45):
People can afford it.
It's more of a necessity, Ithink, to be sugared than it is
to get those other things.
So that's choosing Sure, sure.
Shannon (19:53):
So let's talk about your supplies for a minute.
And we don't need to talk aboutwho you used before, because we
love all the sugar companies.
But I met you because, well,for a while back, we did some
one-on-one coaching together,which was fun.
But when we kind of resurfacedback together, you were killing
(20:13):
it and doing your like what isthis erotic paste?
What is this happening here?
Shannon, something is different, which I was.
It was kind of a fun time forme to watch all of you start to,
you know, find radeq labs andand just feel the difference.
And again, we love all thesugar companies.
We support them.
You know, we just want peopleto be sugaring and putting down
(20:34):
the wax stick.
So I will, I will share thatwith all of you.
But at what point did you say,wow, something's different here.
I need to switch over, besidesthe fact that it matches your
color perfectly?
Kasey Reynolds (20:46):
yeah, that was definitely a positive note.
Um, I the I just knew he wasdifferent, like it was a
different sugar.
First of all, they didn't uselemon and I I love that and I
just knew it was just adifferent product.
With the probiotics of it, itwas very appealing to me because
I'm into probiotics, prebiotics, vitamins you know I'm into all
(21:11):
that stuff and so I just knewit was gonna be a great product
and so I was really excited toget some and I ordered it.
It was amazing, like I, it's myfavorite.
Shannon (21:21):
I'm so surprised.
Were you surprised the firsttime you used it and it got
every single hair in one.
Yeah, yes, and I've been thegirl noticed it too, oh yeah,
and I've been doing a long timeand I was like, I called my
manager.
I'm like Veronica, come hereLike watch this.
Look at this magical wizardry.
It's amazing.
Kasey Reynolds (21:40):
It's very stretchy and not sticky and it's
great.
Shannon (21:45):
Yeah, yeah.
And so I mean cause that's abig production to switch out
your entire line for a differentline in multiple locations.
Kasey Reynolds (21:55):
Yeah, not to mention that I needed to get
different sugar warmers too.
Shannon (22:00):
He's working on that.
He's working on that.
He's working on that.
Yes, yes, there is.
There are a few more of it thathold the warmers or hold the
jars, but yeah, that was a.
That was a bit of a productionin the beginning, sorry about
that but it was worth it.
Kasey Reynolds (22:10):
I mean, I, I wanted to become an educator for
a long time and I waited, youknow, ten years before I
actually reached out to him andI wanted to educate for him.
So, yeah, sorry, you're stuckwith me.
I love it, I know we have agood time.
Shannon (22:27):
So so you're teaching now.
And you know at what point didyou say you know, I really need
to teach now Because I mean,you're, you're a busy,
multi-talented woman, you don'thave to teach Cause I mean
you're, you're a busy,multi-talented woman, you don't
have to teach.
Why do you choose to?
Kasey Reynolds (22:42):
teach.
I guess I want to give a littleback.
You know, I feel like sugaringhas made me.
My life has been great and Iwant to give back to everybody
else and help them and inspirethem.
And I think that, as anesthetician, there's a lot of us
around and I think we need aspecial niche to be successful,
(23:04):
and I knew sugaring was going tobe mine.
And I want to help other peoplebecome successful, because
there's so many people thatbecome estheticians and don't do
anything with it and I wantpeople to do it.
Plus, I want sugaring to begreat.
I remember telling my directorat my school I'm going to name
it sugar junkie and I'm going tolet everybody know that
sugaring is the best.
(23:25):
And you know, and I justemailed her not too long ago and
she remembered who I was.
So I just want to share myknowledge.
You know you learn a lot overthe years and you want to share
what you have.
Shannon (23:36):
So yeah, you know, really, this life is about
paying it forward and if you canlike, why bottle it up and not
share it?
You know, and that's what Ifelt the same thing about about
when you were starting to be anesthetician is when I started
this, this teaching journey, and, and I remember just thinking
I've got to get to more people.
In fact, one of the places wasHawaii and they were like you
(23:58):
know, is there any chance you'dcome to Hawaii and teach us?
This was about 12 years ago andI had two small children and I
was like, love to go to Hawaiito teach you, but I've got kids.
I can't which is how I sugaruniversity was born.
Was I needed to be able to getto those people in different,
you know, states and differentislands?
Um, how, the first uh onlinecourse was built?
(24:19):
It was 14 years ago.
What year was it?
It was 2014,.
11 years ago.
11 years ago.
14 years ago when you firstcame out too, yeah, yeah, 11
years ago.
And, uh gosh, it's just blowingby, um, but I love that you, I
mean you really could rest onyour laurels and just enjoy your
locations and, you know, eatbonbons sitting at your desk
(24:43):
there in your office but youdon't, you choose to pay it
forward and you know, I thinkyou would agree the joy and
accomplishment on a student'sface when they get that mold and
flick right and start to liketheir hand and their brain
starts to connect is is like noother.
You know, tell us about some ofthe students that you have that
(25:04):
have done really well in yourexperience with them.
Kasey Reynolds (25:09):
Well, let's see.
I mean I think, like you said,it's so fun to watch them grasp
the concept and you always learnand you get better and better
and better.
I'm still learning things as Igo along and try new things, but
it's been really great to seethem be successful and start the
journey and be as anesthetician and yeah it's been
(25:31):
fun and, yeah, I love it.
Shannon (25:38):
I love it.
So Kasey is on our team, oureducation team, as I've
mentioned in the introduction,and you know, case, what are you
looking forward to in 2025 asfar as teaching like advanced
Brazilian?
What's your niche?
What's your?
You know what do you, what doyou got in store for the, the
students of Southern California?
Kasey Reynolds (25:51):
well, I want to start doing a tips and tricks
also.
You know, once a week I reallywant to help people like legs
better.
A lot of people don't likedoing legs and I think I'm good
at them, so I would like to dothat and maybe also some
Brazilian teaching as well.
There's definitely some roomfor people to grow in that area,
(26:14):
so that's kind of my goal forthere.
I'd like to be able to bringpeople into the studio and, you
know, teach them.
You have a beautiful location.
Thank you.
Yeah, there's a lot.
There's a lot to do.
Shannon (26:28):
A lot going on in 2025.
We'll be teaching a lot inSouthern California.
Twist my arm and you know,Kasey, I'm I'm just really proud
to say that you're a part ofour team because you are truly
just a special human.
You have just a heart of gold.
You are cool as a cucumber.
You're just like the coolestwhen you say there's no drama.
(26:48):
Like I believe you.
There is no drama at your shop.
Like you are just so calm, cooland collected, like there's
just like like a force about you.
That's just like you knowyou're not over the top.
You just like call a spade aspade and you're just, you're
just in it.
So it's been an honor workingwith you this last year as well,
this last year, and, uh, and Iam looking forward to teaching
(27:11):
by your side, live this year.
And and I am looking forward toteaching by your side, live
this year.
And I am just thankful that youdecided to switch that career.
I'm sorry for those folks thataren't going to get saved by you
in the dispatch center, but Iam really grateful that you have
decided to switch your careerand I know your clients are and
that you've decided to join ourteam, because that's what this
is about is finding people thathave that passion and that drive
(27:34):
and that want to pay it forward.
And so if you are someone inthe Southern California area
that audience that is, you know,or you want to fly into
Southern California, I would dothat.
You know, or even you know whenyou have your class in Hawaii,
that maybe we wink, wink, needto do together.
We'll be in Hawaii, and theidea is to you know, just need
(27:54):
to do together will be in Hawaiiand the idea is to you know,
just just put your best footforward and maybe soon you can
have, you know, a similar sugarjunkie business model, like
Kasey does.
And and it's possible.
So, Kasey, any like partingcomments that you have for for
the crew that's listening andmaybe walking their dog and
going, always wanted to do this,but I don't know.
Could I open my own place?
Kasey Reynolds (28:14):
Your answer to them is I think you just have to
take chances.
You have to believe it's goingto happen.
I'm a huge, huge manifestationbelief person.
Putting it out there is huge.
Even I have a little board nextto me my 2025 Goals for 2025.
(28:36):
So I think just you have towork hard.
You can't just go and open up abusiness and have it happen.
I worked six days, 12 hour daysfor a lot of years and I just
believed it was always going tobe successful and I think that's
a huge part to put the work init and then to believe it as
well and that you can do it andyou can't do it For sure.
Shannon (29:00):
Mama, thank you so much for being on the show.
Thank you.
And, like I said, I look forwardto seeing you soon.
Hey, sugar Pros, I hope thatyou enjoyed our time with Kasey.
She is, like I said, just coolas a cucumber.
She is a powerhouse and she iskicking it and taking names and
I really want to introduce youto these folks so that you can
(29:22):
be inspired that you can do ittoo.
But one of the things that youdo need to know every single
month is a little bitty tidbitabout the business building
itself.
So if you are someone who is anindependent contractor or you
have your own operation or LLC,this second half is for you.
Or if you're somebody that'splanning on having a business,
(29:43):
the second half is for you,because we're going to talk
about financial foundations andsetting up your sugar business
for success.
So my goal, as you know, is tohelp you grow and thrive and
create just the best sugarbusiness of your dreams, and
this month we're going to diveone into this important topic
(30:04):
which is financial management,which is really the biggest
elephant in the room, because alot of times, you know, let's
get real money matters and a lotof times we get just nervous
about talking about money and wedon't want to deal with it, so
we just sweep it under the rug.
You can be the best sugaringprofessional ever, but if you
don't have a solid handle onyour finances, it's really hard
(30:26):
to build a sustainable andprofitable business.
You won't even know if you'reprofitable because you're just
turning and burning right.
So we're just going to touch alittle bit today on budgeting
and financial foundations,because where we dive into the
meat and do the actual work, asyou know, is in our Sugaring
(30:47):
Business Blueprint and that'sthe website.
I'll have, you know, links inthe show notes.
But really, we want to dive intothe meat in the class and I'm
going to give you an overview, abird's eye view, of what I'm
talking about.
So you've heard about, oh, youshould have a budget you know in
your life for a long time, I'msure.
But A, are you actually doingone?
(31:07):
And B, are you actuallyfollowing one?
Because you know in thebeginning of the year we can
have all these grand plans andthen off.
But really, we're going tocover budgeting, we're going to
cover pricing so that you canmake a profit.
We're going to talk about cashflow if you even know what that
is and then planning for thetaxpayer, and then I want to
(31:29):
share some tools and tips tomake your finances, you know,
less overwhelming.
So you know if you need to pausethis for a minute and take a
quick break.
I know this is a lot ofinformation.
I want to unpack your month sothat you have a lot that you can
be listening to and learningfrom.
So let's get to it.
Grab your Sugar Boss planner.
(31:50):
If you haven't already, I'llhave the link in the show notes
below.
If you do not have a planner,we want to make sure that you
are planning your best year yet,so grab that planner and let's
get involved.
So why does it matter to reallyunderstand financial foundations
?
Maybe you're not a businessmajor in college or you're
really.
It's just not your wheelhousewhere I'm telling you it better
(32:11):
be your wheelhouse and prettyquick, if you decide that you
want to be doing this on yourown.
If you decide to be an employee, let me just give you a shout
out, because that is a reallygood choice.
In the beauty industry, you canbe working at a place like mine
.
You can be an employee withprotections, and they pay, you
know, take your taxes out foryou, and they provide the
supplies and the space, andthey're the ones that worry at
(32:34):
night whether or not the lightsare on and you don't have to
worry about that.
But if you are someone who'slike Nope, I want to go on my
own.
This is what I want to do.
Money is the backbone of anybusiness and if you fool
yourself to think that you are areally good sugar pro, it's
just going to happen then andyou don't have a clear
(32:54):
understanding of your finances.
You cannot make an informeddecision, like Kasey did, on
whether or not opening a newlocation, opening the next
location or the third locationis even a good choice.
Okay.
So I want you to take a momentto reflect, because I'm often
shocked at my students when Iask them how do you currently
(33:15):
manage your business finances?
Do you feel confident or do youavoid looking at the numbers?
Remember, awareness is thefirst thing that you need to
have.
And opening the lid and takinga look down in and saying, okay,
I need to do something withthis pot of you know soup or
(33:36):
whatever it is, you knowfinancial soup.
The idea is to really havethose conversations, get a solid
bookkeeper, make sure you havean accountant I mean, we go
through this every year when Iam coaching all of you and
really is to say you know whatI'm going to.
I'm going to put down my fearfor a minute and I am going to
(33:59):
treat this not as a personalreflection, but as a business
reflection.
Pull up your big girl bosspants and let's get to it.
Okay, so it matters to befinancially sound.
It sounds crazy, but a lot ofyou I talk to you've been like
running your business with yourpersonal accounts and you don't
split them out, or you don'thave a budget, or you haven't
(34:21):
paid taxes in a few years andI'm like, oh okay, let's start
from there.
Right, we can do this, but wehave to work strong and smart
together.
So, first of all, I want you toabsolutely have a budget.
I'm going to dive into this inour business class, but please,
please, please, have a budgetand before you even start, you
(34:42):
have to know how much this isgoing to cost and what you are
going to need every month Soloor employees in a large spot.
You're going to have to knowevery month exactly how much
money you need so that you'renot treading water in times that
are tight and you're like, whydidn't I make it?
Well, it's because you didn'thave a handle on your money.
If you are someone who has nothad a handle on your money and
(35:05):
your goal this year is to killit in your business.
Well then, we're going to startby creating a budget, because
it's really a roadmap for yourbusiness and it shows you where
your money is coming from andwhere it's going.
Simple seems right, but we wantto start by a list of our
monthly expenses rent supplies,marketing costs, things like
that and then compare it to themoney that's actually coming in.
(35:28):
You should be doing thispersonally, but, most important,
business wise, because if youonly have $5,000 a month coming
in, but every month you'respending $7,000, you're going to
be in a bad spot real quick.
And what happens with what?
Our business, our businessmoney comes in every month,
right?
Well, if money's coming inevery month and you are not
(35:51):
accounting for it in that month,you're going to be in deep
trouble.
Okay, so we want to create abudget.
We want to compare how muchincome you're making with how
many expenses you have and areyou spending within your means,
and we provide you a worksheetthat is really going to help you
put together a realistic budgetthat aligns with your financial
(36:11):
goals.
Okay, so that's creating abudget.
Next, we want to talk aboutpricing.
I get this question all thetime.
Are your services priced tocover your costs and generate a
profit?
If you're someone who's like I,don't want to charge a lot, I'm
just going to charge $25 for aBrazilian.
You're not going to make itvery long because your expenses
(36:31):
are more than your costs, aremore than what you're charging,
so you are not going to make itand I do not want to see you not
make it in this industry.
I want to interview you as asuccess story as well.
So we need to make adjustments.
If you're not making a profit,you calculate your cost per
service, you include yoursupplies, your rent, your time,
(36:55):
and then you set prices thatreflect that value and that way
you can ensure profitability.
That way you can stay open.
Okay, so that's what our goalis to stay open and is a profit
every month.
Now let's talk about cash flow.
Cash flow is the lifeblood ofyour business.
Positive cashflow means thatyou have more money coming in
(37:17):
than going out watching spending.
You know, bringing in moreclients.
It's.
We're always trying to bring inmore clients, right, but what
are you spending when theclients are in there or not in
there?
That is cashflow.
So we want to commit every week, which is why, in your sugar
boss planner, every week we'retaking a look at those numbers.
We want to track those incomeand expenses for the week and
(37:39):
identify trends and makeadjustments as needed, because
small changes can make a bigimpact over time.
All right, this is the one thateverybody hates.
No one loves to talk abouttaxes.
But this next one is taxes.
And you know and it's thereality of doing business we
have to pay taxes.
I'm in California.
I pay more taxes probably thanall of you, but the idea is we
(38:01):
need to make sure that we setaside a percentage of your
income for taxes and keepdetailed records and find out
what's deductible, what's notdeductible.
We have podcasts on that.
You can listen to KeneshaColeman from last year talking
about taxes.
Same thing for this year.
Some tax rules change things,but definitely go back.
We'll link those episodes inthe show notes with Kenesha
(38:22):
Coleman, the beauty CPA.
But the idea is to save you timeand stress when tax season
rolls around.
So in January, all I have to dois reconcile December, take a
look at my whole month, and I'mready to go with my 1099s, with
all my documents for mybookkeeper, my bookkeeper and I
(38:42):
together, and then we're readyfor the accountant.
So my goal every year is tohave everyone handled and paid
and have my taxes done byFebruary, so I'm not waiting
until April.
I never do an extension becausethat would be enough to make me
crazy.
So always want to be veryorganized and really can I make
a suggestion?
(39:02):
And the suggestion is plan thisat the first week of every
month.
So the first week of the month.
I want you to reconcile thelast month in your bank account.
You should have QuickBooks orsome sort of accounting software
.
If you don't know how to use it, get in touch with me and I'll
help you.
(39:23):
But you're going to want to geta budgeting software, accounting
software, have yourreconciliation done and then
take a look and say, okay, thisis what I brought in, this is
what my expenses were.
Ooh, I got to kind of tightenit up a little bit, using a
company where you don't have touse a lot of products.
That's why I love Rob Lab.
I use a tiny little ball ofsugar to do a whole Brazilian.
(39:45):
I'm actually saving money on myjars of Rob Lab paste because I
use less product, which isgoing to be better for my
cashflow.
Okay, and I'm going to bereally taking the time to
understand okay, how much ofthese things can I write off?
My products, my supplies,things like that, and I'm ready
(40:06):
in tax season.
So tax season doesn't come tobite me in the butt.
Okay Listen, managing financesdoes not have to be overwhelming
.
It feels like it is, and itfeels like you, you sort of have
a handle on it, but you reallydon't.
So you're just going to kind ofignore it until the next month
or ignore it until the end ofthe year and really, please get
(40:28):
an accounting software, pleaseget the sugar boss planner.
Those things will be listed.
We want you to stay organizedand be on top of your numbers,
so choose a tool, learn it,learn about QuickBooks,
understand with a bookkeeperexactly how you can be dialed
and please commit to using itconsistently.
And if you do, you will be ableto then set some financial
(40:52):
goals for yourself.
Instead of just being insurvival mode, you'll be in
thrive mode, which is where I'mat now, thankfully.
And you know, maybe we increaseyour monthly income, maybe you
reduce expenses a little bit andyou're not spending as much at
the big trade show for the bigequipment, right?
Or maybe you're saving for newequipment.
Write down at least threefinancial goals that you have
(41:15):
for the next quarter, and thenext quarter is the next three
months.
Folks, we're already through.
What are we?
We're in February, we're in themiddle of the quarter, right?
So write down what your goalsare, maybe for Q2.
We always talk about thequarters, okay, break them into
actionable steps and track yourprogress, right.
Okay.
So, sugar pros, I adore you,but I'm going to get real with
(41:36):
you.
A lot of you contact me and say, oh, I don't have a business
plan, or oh, I didn't do abudget, or oh, I didn't look up
and see that this, you knowtrademark somebody already has
my name and I've been using itand they're making me stop Use
it, like some of these thingsthat are happening in your
business.
It's not very glamorous, right?
I understand that, and it's notas fun and it's not as pretty
(41:59):
as getting new skincare.
I get that, but it's one of themost important.
Truly it is.
It is the most important.
And you know you can have areally great sugar skills, you
know you can focus on your balls, like we talk about, but if
your focus is not on yourbusiness, then you won't be
around for very long and, mysweet friends, with a solid
financial foundation, you willbe able to make smarter
(42:22):
decisions, you will be able toplan for your growth and just
achieve the success that youdeserve.
You don't have to go get a sidejob.
Work the job you have.
Job, work the job you have.
And I promise you that you willbe a sweet success story as well
, like Kasey and myself andthose that have come before us
as well, and I really lookforward to I would love for you
(42:46):
to let me know about your sweetsuccess, because I would love to
interview you for the show andmaybe make that be one of your
goals.
But really, I want you to makebeing a sugar boss your goal for
this year, because you deserveit, your family deserves it,
your clients deserve it, becauseyou're less stressed and you'll
be focused on them and really,truly, that's what this life is
about is just making the best ofit.
(43:06):
So thank you for tuning intothe sugar show.
I want you to stay sweet, stayfocused and I'll see you next
time.
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