November 2, 2025 • 31 mins
What if your sugaring career felt as smooth and controlled as your best mold and flick? We’re opening the door to our next era with a five‑pillar approach that blends smarter education, thoughtful products, real community, and a future‑focused plan you can actually follow. From a revamped basic certification to a hands‑on method that finally syncs your brain and your hand, you’ll hear how we’re simplifying technique, boosting confidence, and turning consistency into client loyalty and revenue.
We talk candidly about what’s buzzing across the industry—why SugarCon left us energized, the power of collaboration over competition, and how intimate retreats sharpen both skill and mindset. You’ll learn how seasonality and humidity guide paste selection, why a calming duo can rescue reactive skin, and where our new Love2Sugar Collection fits: pastes for control and flow, plus a clean pre‑ and post‑care lineup with soothing and ingrown solutions designed for predictable, gentler results. It’s brand‑agnostic on purpose, so you can test, compare, and build a backbar that works for your climate and clientele.
Most importantly, we map a path you can personalize: a six‑month commitment to skill building, a clear target for 2026, and a “sweet 16” vision that shapes your legacy—whether that means mentoring, opening a second location, or simply owning your city’s sugaring scene. We’re also sharing how we’re handing off our shop to create more room for teaching across California, Colorado, and beyond, with opportunities to train, travel, and even join our educator team. Ready to stop juggling and start focusing on the work that moves the needle? Hit play, grab a notebook, and design the career you’ll be proud of.
If this conversation sparked ideas, subscribe, share it with a sugar pro who needs a boost, and leave a quick review to help more pros find us. Your next six months start now—what will you commit to?
If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.
If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar
The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout
Cheers to your Sweet Success!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hey Sugar Tribe, Shannon here.
In this launch episode, I'mpulling back the curtain on our
biggest upgrade yet.
A smarter, clearer, basiccertification, and the brand new
Love to Sugar collection.
I'll share why I built thisproduct line, how the Love to
Sugar method delivers a precisecontrol and gentler, smoother
results, and the simple moves togrow your confidence,
(00:22):
rebookings, and revenue.
So if you're ready for the nextchapter of your sugaring career,
stick around and listen to thislatest episode.
Let's make it sweet.
Hello, sugar tribe.
Welcome back to this episode ofthe Sugar Show.
I am really thrilled to besharing with you kind of some
(00:43):
things that are going on in theindustry.
What's the latest buzz that I'mhearing?
Some really cool stuff that'shappened and will be happening
for 2026.
And to let you in on a littlebit about our new era here at
Love to Sugar.
So I want to just celebrate allthings that are sweet,
strategic, of course, andseriously powerful in this
(01:05):
beautiful industry of ours.
So a few things.
I'm still kind of writing highon June's SugarCon event.
It was the first ever industryconvention just for us.
The energy, the laughter, thebreakthroughs, it was really
(01:26):
everything.
It um I watched people justbecome invigorated.
I watched uh booths of sugarcompany owners come together and
get to know each other.
There were really wonderfulclasses.
Um, Sarah Herbst, I've given ashout-out to her a hundred times
already, and I will do it again.
(01:46):
She has put together the bestconference in our industry, the
only one in our industry.
And I just really want to give ashout out to you, Sarah, because
um, again, because you reallyhave taken the best of
everything and brought ittogether.
So if you have not purchasedyour ticket for SugarCon for
(02:07):
next year, it is in August in uhbeautiful Cleveland.
And you know, it's funny.
Let's talk about Cleveland for aminute because at first I was
like, why are you having this inCleveland?
That's a random place.
Uh, but I was pleasantlysurprised, and so was my team,
at how beautiful it's right bythe water.
It's um sunny and um there's somuch to do that I didn't
(02:30):
realize.
I'd been to a Cleveland Brownsgame uh years ago and uh
watched, you know, was able towatch football um on a personal
trip.
And I loved it.
I love the downtown, there'scool restaurants, and I'm really
glad that it's gonna be thereagain.
And I just am really lookingforward to um being again uh
(02:52):
surrounded by the most amazingsugar pros, um industry leaders
that have walked alongside meall of these years and really
are bringing the best of thebest to you.
And so it is really the ultimateuh kind of um culmination of our
year where we can get togetherand um exchange ideas, work on
(03:16):
business tactics, like get toknow each other better.
Um, our entire team is gonna bethere in this coming year, 2026,
to help you with technique, talkto you about ideas to do in your
shop to use in your shop.
And so really coming together asan industry is is pretty, pretty
special.
So I am looking forward toseeing you all again at
(03:37):
SugarCon.
And I hope you had FOMO if youweren't there and that you will
not sit on the opportunity toget some some tickets and to
bring a colleague as well.
So um that is my my shout out toSugarCon.
Shout out as well to the SweetTalk Sugar Retreat that was in
(03:58):
Canada, our neighbors to thenorth.
Um, Sugar Smack put on abeautiful event.
Billy Joe Hamilton and JasonDoss and that crew put on an
amazing um conference as wellfor Canada.
And as you know, uh sugar isvery popular in Canada.
And so shout out to ourCanadians that um were a part of
(04:19):
that.
And if you have not thoughtabout coming to that again, um,
you might want to think twicebecause um I hear I wasn't
there, but I hear it was areally great, very intimate um
experience as well.
And uh, and I really um my hatis off to um Billy Joe and Jason
for putting that together.
Um, I also do want to point outa really cool partnership.
(04:42):
Um, as you know, I love me someHale and Hush.
And way back in the day, we hadpromoted their duo, their Hale
and Hush duo, which is therelief biopowder and the Hale
and Hush mask, hydrate mask,that is delicious.
And uh so Kiko has put togethera relationship with Chris
Campbell at Hale and Hush, whichis really a great marriage
(05:05):
because they're two really,really bright um uh product
formulators, and I am glad thatthey are working together.
I will tell you that in hairremoval, and actually in
skincare in general, thecombination of those two
products for any sort of um justkind of response the skin is
(05:26):
having, uh, that duo is top ofthe line.
And Kiko has put together alittle partnership with Halen
Hush to make sure that you haveaccess to that.
So keep your eye open for thatduo.
And no matter what you do inyour treatment room, you should
always have those two productson hand because they um they
(05:47):
really just they change theskin.
If your the skin is warm or umto the touch or a little angry
or starting a histaminereaction, any sort of response
that the skid has had in anysort of a kind of an angry way,
uh, that duo of the reliefpowder and the um the hydrate
mask just takes it away.
And it really is your your duo,your partner in crime in the
(06:10):
treatment room.
So I've been shouting it fromthe rooftops for years, and I'm
glad that uh Kika was able toformulate um or to actually put
together a partnership with thatformulation.
So cheers to you, Jarrett andChris, for uh coming together to
make that happen.
Um, and then we have anannouncement that I'm gonna wait
until the end of this podcast toshare with you.
Some of you already know, andwe'll talk about how that came
(06:31):
to fruition.
Um, but I want to go back reallyquick because y'all had homework
that were at SugarCon.
And for those of you thatweren't at SugarCon, I'm gonna
recap um my speech that I was umhonored to be able to give.
Um, it was called The Secret toSweet Success: The Future of
Sugaring and Your Role in It.
(06:53):
And I wanted to like kind ofkeep get you up to speed if you
weren't there and also call youout on your homework if you were
there and remind you about whatit was about.
So, you know, I've been in thisindustry a really long time and
thinking about what's next isalways something that I've been
really um passionate aboutbecause, you know, we're all
sugaring now, which is great,and was one of my biggest um uh
(07:14):
dreams for our industry was forthese companies to get together
and push the passion of sugar.
Um, we're not in competition, asyou know, with each other.
We are in collaboration witheach other.
But the knowledge that we'respreading to the skincare
industry is hey, let's put downthat hot wax and those sticks
and strips and all that, andlet's put a sugar ball on our
hand.
And we're really achieving that.
(07:35):
Um, thank you, social media, forhelping us to spread the word.
So what's next, right?
And and that's what um that myspeech was really all about at
SugarCon was, you know, what'swhat's next in this industry?
Um, and so 16 years ago was whenI started to sugar.
And so I kind of used that sweet16 um, you know, kind of a
(07:56):
shtick, that lingo, um, andasked you where you want to be
in the next 16 years, because Ithink that as entrepreneurs and
savvy boss babes, whether youare in a spa or you're an
employee of a of a facility oryou have your own business, we
are all boss babes of ourcareer.
And really asking yourself,where do you want to be in 16
(08:19):
years?
I have a good chuckle about thatbecause I actually in 16 years
will be very old and hopefullyuh looking back on my career and
my life and what we were able toaccomplish here.
But for you, what does 16 yearslook like?
And, you know, I ask you, youknow, will you still be behind
the table?
I'll be 70.
I hope I'm drinking a margaritasomewhere on the beach, you
(08:41):
know, raising a glass to all thesugar babes that are killing it.
Um, but I ask you, um, you know,first of all, number one, how
old will you be?
Because I'll be 70, but how oldwill you all be in 16 years?
And what do you want to lookback on of what you've
accomplished in this career?
Like it's one thing to grindaway and try to get as many
(09:02):
clients as possible, right?
But then it's another thing toreally look at your career as a
whole and ask yourself, how muchlonger do I want to be doing
this?
And where do I want to be?
That's 2041.
And 16 years ago, if you werelike, where will you be in 2025?
That felt like the Jetson'sspace age conversation, right?
And so I ask you, like, reallyto take a look at what the next
(09:24):
years are going to be for you.
Will you be mentoring andeducating, like I love to do?
Will you be launching your ownproduct line?
Do you really, really love thetable and you really want to be
behind the table still?
What does that look like?
Does it look like you havecornered the market in your town
with all of the sugaringbusiness?
Does it mean that you've openeda second location?
(09:46):
Um, does it mean that you solelyfocus on sugar or are you heavy
into facials and equipment andyou do some sugaring?
Like, what does that look like?
You know, are you retired likeme and sipping on something
sparkly in uh in like saloom orsomething, you know?
Proud of what you've built.
I at the end of this, I want youto be proud of what you built.
(10:07):
I want you to look back and say,wow, that really did support my
lifestyle.
And because I was able to addsugaring, it was it was the way
that I fed my family, it was theway that I got out of debt,
whatever it is, insert thatthing here, right?
And and really ask yourself,like, not only financially, but
(10:28):
in the treatment room as well,like how much change has I've
have I been able to make in myclient's skin?
Have I started an oncologyaesthetics program as a result?
And now I sugar uh with theseproducts, you know, like really
ask yourself, where where am Igoing with all of this?
Otherwise, it's just a grind.
And and my wish for you, my hopefor you is that you don't just
(10:52):
grind away in these treatmentrooms.
That feels like more like alittle jail cell.
I want you to ask yourself,like, why did I come to this
career in the first place?
It was probably because you lovepeople and you love skin or the
science of skin.
It's probably a little bit thatyou wanted to make some money
for your family and have yourdreams come true.
But it's that passion that wehave, right?
And, you know, I want to remindyou that your next 16 years
(11:16):
don't happen by chance.
They're gonna be shaped by thedecisions that you make,
starting right now or startingfive years ago.
What does your story sound like?
You know, for those of you thathave heard me over these years
and look back on some of theepisodes about how sugaring
saved my life, I had no ideathat sugaring would save my
(11:37):
life.
And that would be a thing forme.
I started out as an estheticianwho was very content doing what
I was doing.
And then life happened, and I'mso thankful that sugaring is
now.
I mean, if you would have toldme back in the day that I was
going to start sugaring, I'd belike, I don't even know what
that is, right?
So, what do the next 16 yearshold for you?
I mean, even in the last twoyears, the world has changed.
(12:00):
We have AI now, and we have awhole um program on helping you
with AI.
So reach out to us if you wouldlike some information on that.
Um, but the idea is how can webuild our social media, build
our AI, but how can we be smartabout how we're aligning
ourselves?
Because I think what happens,especially with sugar, with with
(12:20):
skincare aestheticians, um,cosmetologists, beauty people,
we have all of these loftydreams, right?
Like we want to do all of thesethings, but if we don't just
focus on our lane and reallyhone in on our skills, we're
gonna be doing a little bit ofall things and not really
amazing at one.
So I challenge you to sit down.
(12:42):
If you haven't already, becausethose of you that were at
SugarCon should have, and thatand came to my um my speech, it
was a packed room, which wasreally cool.
But then for those of you thatwere there, I'm bringing this
back up again for you to revisitit.
And if you would like me to chatwith you about your next 16
years, you know, send me a DM,send me an email, and I'm happy
to chat with you about what yourdreams are in 16 years, what
(13:05):
your dreams are in five years.
I'm happy to have thatconversation with you because I
think it's really, reallycritical to realize that life is
short.
It's already the holidays.
And, you know, what have youdone with your career?
What have you done with 2025?
What will you do with 26 and 27and 28 and 29?
Um, you know, when I firststarted this 16 years ago, my
(13:25):
children were four and seven,eight.
And I had different dreams thenthan I have now.
And now my dream is to continueto trailblaze in this industry,
to continue to support you andlove on you, take our education
team to the next level so thatwe can continue this mission,
this manifesto, if you will.
(13:48):
And my job is to make sure thatall of, well, is my passion is
to make sure that all of youreally take this to the next
level in the next 16 years foryou.
And that I hope that my legacyis that I have really affected
your lives like mine wasaffected back in the day by
sugar, but that we gave you theresources and that we're able to
(14:10):
leave a legacy.
And that is really, reallyexciting stuff for me, for my
team, hopefully for you.
Um, so take a moment after thispodcast, or even as you're
jotting notes down, take amoment to really stop and say,
okay, I'm gonna do somehomework.
Where do I see myself in 16years?
How old will my children be?
(14:30):
I mean, in 16 years, my youngestwill be 36 years old.
That means probably somegrandbabies are along the way.
Maybe a move out of California.
I don't know, but how am I gonnaparallel my career to that?
And so I hope to be retired inthe next five years, say, and
pass all of this legacy andwisdom on to all of you.
(14:51):
So be ready, because the nextfive years I'm gonna be packing
it all in, my loves.
Um and so this is this is reallywhat has been a core for me.
And and I really want to ask youas well what you see.
If you have a beautiful locationlike I do, are you gonna expand
and have two or three?
Or do you just want to pack theone that you have?
Now I will tell you a little umtidbit is that in uh in 2026, I
(15:17):
am actually in the process ofhanding my shop over to one of
my colleagues who is going totake this.
I'm I'm basically like thepitcher that that started out
the baseball game and I'mhanding the ball over to the
next pitcher to be the reliefpitcher.
And she is gonna take thisphysical space that I'm in to
the next level.
I'm still gonna be here, butshe's gonna take it to the next
(15:39):
level so that I can travel andteach all of you and really make
a difference in the grand schemeof things and put my hands on
all of you.
So stay tuned for classes thatwe are gonna be doing, uh,
actually that we're alreadydoing, but that you'll see me
at.
I'll be in Denver and uhBurlingame, California a lot
because of our new partnership,which is the reveal that I'm
(16:01):
gonna talk to you about rightnow without further ado.
So it is my honor to tell youthat we are making some changes
here at Love to Sugar becauseit's all about growth, right?
And about identifying what'simportant.
I wanted to make sure that mymessage and my company and my
educators were proud of whatthey stand behind.
(16:25):
And I am I'm really honored tosay that we are making some
adjustments and we have createda full service five-pillar uh
program with Love to Sugar now.
You know, we had Love to SugarUniversity and we have, of
course, the podcast, and uh wehave an education team now, and
(16:45):
we wanted to kind of tie thatall together.
The piece we were missing wasthe Love to Sugar Collection.
And so you will be seeing a newproduct line.
Let's see, the powder here.
Um, we have our new productline, which is the Love to Sugar
Collection.
And it is a line of paste thatwe'll be able to, our educators
(17:08):
will be able to train with.
You can purchase if you like.
I love lots of sugar companiesin this industry, professional
sugar companies.
Um, I love Kiko, I love Tapira,I love sugar smack, I love
Tamaras, like I love all ofthem.
Um, but I really wanted to havesomething that my educators
could um, I could play with thislid all day long, um, this
(17:29):
powder lid, but I really wantedto have something that um was
representative of my team and ofus.
And it is going to ebb and flowand grow um into just products
that we love to have in ourhands.
Um and it is not in anycompetition in any way with
those companies that I mentionedthat I do love.
It is really just a way for usto round out our branding
(17:51):
because, as you know, as strong,smart business owners, um, we
need to make sure that our brandis tight.
And so I've been doing someresearch on that.
So we decided it was reallyimportant to have our own brand
that locks in with um theeducation that we have.
So we are an education company,as you know, and moving forward,
we are going to be enhancingthat education piece.
(18:14):
So no matter what sugar companythat you love, I hope you're you
know playing with lots of them.
Um, you might love one paste foryour humid summer months, and
you might like a different pastein your drier months and your
cooler months.
You might really, really love asoothing serum from one company,
but the cleanser and thehydration maybe from a different
(18:35):
one really make your hearthappy.
So this is where you have fullautonomy and control over who it
is that you go with.
And because we have uh resourceslike sugarcon now, you have the
ability to play and test um allof them.
And so our education is um hasalways been, you know, I didn't
start out, in fact, for a lot ofyears, I said I don't want to
(18:56):
make sugar, I want to supportthe education piece.
And it's still true.
I never wanted to make sugar,and so I am not making the
sugar.
We have an amazing formulatorhere in the US that is creating
our uh sugar paste.
And we also have an amazing umgroup of companies that I've um
(19:17):
put together uh for the pre andpost.
So we have a cleanser, we havethe powder that you saw, of
course, we have the pastes, wehave a soothing serum and a
hydration um uh body lotion.
And then we also have umhydroclear, which is our ingrown
serum and ingrown uh pads uh forhome care at the moment.
That's always that's gonna grow,mostly just for the needs of the
(19:39):
people that are using myproducts and love what we do,
which is great, but again, notcompetition.
Because if you see a hands-onclass in your area that any one
of my educators is teaching orI'm teaching, um we want you to
join us because very much likeSugarCon, we want to be teaching
people the right way to sugar,maybe some alternative little
(20:01):
tips and tricks.
And we want to help our sistersand brothers out in this
community to be the best sugarpro they can be.
And so that is our mission is tospread the passion of sugar
always first.
Number one, the passion ofprofessional sugar, the passion
of purchasing products that arefrom professional lines and to
(20:24):
not compete, but to collaborate.
And, you know, this has reallybeen years in the making.
Um, we want to support yourgrowth every step of the way,
from the cleanser to thehydration to the home care to
the method with which we teach.
Um, and that's pretty exciting.
Some of you may or may not knowthat we have been, we were the
(20:46):
first online um, and I'm nottooting my horn.
I just want to make sure thatit's very clear.
We were the first online uhbasic certification school.
And I'm very proud of that.
I'm very proud that there's beenother companies that have come
on along the way that have kindof taken our model and used it
to help their company grow aswell.
Um, and because again, it'sabout, you know, making sure
(21:08):
that we're all doing the right,the right thing.
Um, but it's also reallyimportant for you to understand
what we're doing with theeducation piece, right?
So you're listening to thepodcast, you're hearing about
the new collection that we haveagain, um, with all the
products.
Um, but really education is ourcore.
And so what you may not know isthat I am actually a credential
(21:30):
teacher.
And I got my bachelor's ofscience in education.
And so my dream in the beginningof my life coming out of college
was to teach and to buildcurriculums that make sense so
that the brain understands theknowledge.
And but now, because we're doingit with a service that your
(21:52):
brain and your hand know what todo.
So, for those of you that aresugaring now, you definitely
know that learning to sugar isnot easy.
It is not something you just,you know, pull it out of the jar
and you're able to just do aBrazilian right away, right?
There are steps.
And so I designed um this newmethod called the Love to Sugar
method.
And it is a way for you that arenew, or for those of you that
(22:14):
are really struggling with themold and flick, the love to
sugar method is the way that Ihave figured out the right
curriculum because I watch youall learn.
Um, and in the classes that I'vebeen teaching with all of you,
I've tweaked the way that weteach so that you can really
understand from just using onefinger all the way to your whole
(22:37):
hand how to sugar properly,right?
Because I think what happenssometimes is, you know, you have
an educator that's like, oh,it's easy, just throw your hand
in the jar, it'll be fine,right?
And then you get that ball ofpaste out and it's all over your
glove and you don't understandit, and it gets very
frustrating.
And that's why a lot of peopleput this down, is because they
just they don't get it.
Their brain and their hand arenot clicking and they don't get
(23:00):
it.
I was one of them in the verybeginning.
I was terrible.
My brain is smart, my hand, notso much.
My hand was not doing what mybrain wanted it to.
And so I've crafted this method.
So again, if you're strugglingwith the molded flick, come back
and join us, no matter whatcompany that you've been using,
(23:22):
no matter what education you hadin the beginning, and um spend
some time in the love to sugarmethod because it is rooted in
the proper curriculum to getyour hand to do what it needs to
do.
So if you're struggling withthat, we got you.
Uh, and so for those of you thatare brand new and have no idea
what I'm talking about, we gotyou too.
And for those of you that havebeen sugaring a really long
(23:43):
time, there might be a couple oftweaks that you might not even
realize that we can help youwith.
So that is going to be our nextera is making sure that you all
have access to the training thatyou need, not just online.
Like we've been for, let's see,we've been doing this since
2014.
So I guess that's 11 years now,12 years coming up in January.
(24:05):
And my dream has been to makesure that you all have an easier
time than I did with it in thevery beginning.
So uh take a look at that, thoseeducation pieces there, because
um really, you know, the idea isthat the more that we can make
you a well-rounded sugar pro,the better this whole industry
does.
So there we go.
Um, you know, and and let's behonest, you know, the next 16
(24:29):
years aren't just about sugarpaste, um, which I love that we
have a collection.
It's awesome.
You'll be able to learn with it.
Um, you'll be able to grow.
Um, but really I want to haveyou take a look at then the
industry to take a look at thebig picture is what is it that
you're going to do with yourtime?
And how are you going to leave alegacy for your children if you
(24:51):
don't have children for yourpartner or for your family or
just for yourself and your ownsatisfaction?
Um, and so I want you to bereally good at AI.
I want you to be really good atbudgeting for your business.
So we're going to work on thosethings in our education uh
library, in our advancedlibrary.
And and, you know, making surethat you hone in on the things
(25:14):
that make your heart happy inthis treatment room will help
your longevity in this career.
And so if you're burned out andyou're just like, eh, I just
don't, I'm not feeling it, Shan,send me a message.
I'm happy to give you a littleinspiration.
Or send your educator a message.
They're happy to give youinspiration.
Um, but really, you know, theidea is to make sure that we
help each other and lift eachother up.
And so, you know, if you're ifyou're struggling at all, feel
(25:36):
free to give us a message.
So, what I want you to do is Iwant you to grab a notebook and
if you don't already, or openyour notes app and I want you to
ask yourself a few things.
So, sugar con folks, you shouldalready have this done.
But if you don't, I'm nudgingyou again.
And for those of you that didn'tget a chance to hear my speech,
um, this is for you as well.
What can you commit to in thenext six months?
(25:59):
Please write that down.
What can you commit to?
Is it more education?
Is it perfecting your skills?
Is it understanding whatingredients do?
Is it learning how to, you know,um market yourself better,
learning AI, whatever it is.
What can you commit to doing inbaby steps steps in the next six
months?
And what is your 2026 look like?
(26:21):
What do you want 2026 to looklike?
You know, we the holidays comeup and it's kind of crazy.
So maybe start now about what2026 looks like and then revisit
it again at the end of the yearwhen we all do our, you know,
start the year off right, NewYear's resolutions, right?
You'll already be a step ahead.
And then ask yourself, okay, in2026, I want to do this.
What do I want in the next fiveyears?
(26:43):
I would like to be close toretirement.
If you just started in your 20,what do you want 25 to look
like?
And what do you want to feellike at the end of your career?
What do you want to, what do youwant to feel?
I want to feel accomplished.
I want to feel like all of youlove sugar as much as I do.
I want to feel like we openedsome eyes in this industry.
(27:05):
And for you, you might feel likeyou want all of your town to
look to you to be the sugar guruof your area, right?
Like, what is that thing that isgoing to do it for you?
Is it the money?
Is it um some charitable stuff?
Is it education?
What is it for you?
That is the mark of success.
(27:26):
Not your bank account, not thecar you drive.
The mark of success is is puttogether by you in your dreams.
And that's what we're going toreally work on in this next
year.
So, what I would love for you todo, and I really honestly mean
this, email me, DM me, let mehold you accountable, you know.
Um better yet, like grab someresources and, you know, like
(27:49):
let me know that they've helpedyou.
Um, I read all your messages andI really want you to um build a
future, a sweet future, uh, andallow us to be a part of it or
any of my education team.
So um you are the reason whysugar is surviving.
Uh, you are you are the reasonwhy your room is doing well or
(28:12):
not.
So if you've been waiting for asign to go all in, you know,
this is it.
Let's collaborate together,let's compete less.
Um, we're gonna elevate you,we're gonna educate you, and we
are going to sugar with morepurpose and products than ever
before.
And really, the future aboutsugaring is is bold and it's
(28:35):
inclusive and it's powerful.
And above all else, it's asweet, sweet life that we can
live by doing this.
And we are going to do it thatway together.
So I love that you are, youknow, engaging in this podcast.
It can only better you.
Please listen to the otherepisodes.
Um, have you trademarked yourbusiness?
How are you marketing yourbusiness?
(28:56):
Um, you know, uh, are you readyfor the holidays?
Are you ready for the next year?
You know, really go back andlisten to more of these episodes
because there's so much wisdomin them.
And really, my goal is to makesure that you are all the not
only the best sugar pros thatyou can be, but your heart is
full and content and um justlike mine is.
So I look forward to seeing youall at SugarCon.
(29:19):
And if you were there last year,you know I was given hugs
galore.
Uh, and we're gonna get thegloves on and we're gonna get
involved and uh look forward toseeing you in August at
SugarCon.
Um, who knows if they're doingit in Canada, maybe I'll show up
to Canada.
Um I will be at some trade showsnear you in these next few um
little bits, but keep an eye outfor that hands-on training
because I would love to see youin California or Colorado or
(29:41):
anywhere where our othereducators are located in New
York and Texas and Colorado andWisconsin and in uh Southern
California, Northern California,we're all over the place.
Um, and if you want to be aneducator, let me know.
Like, let's talk about that too,because it's all about your
future and making sure that youare um really just a well
rounded human.
So I adore you.
I am so honored that you spendtime with me on these podcasts.
(30:03):
And I look forward to seeing youlive and in person for a hug
very, very soon.
Hey Sugar Tribe, Shannon here.
In this launch episode, I'mpulling back the curtain on our
biggest upgrade yet.
A smarter, clearer, basiccertification, and the brand new
Love to Sugar collection.
I'll share why I built thisproduct line, how the Love to
Sugar method delivers a precisecontrol and gentler, smoother
results, and the simple moves togrow your confidence,
(00:22):
rebookings, and revenue.
So if you're ready for the nextchapter of your sugaring career,
stick around and listen to thislatest episode.
Let's make it sweet.
Hello, sugar tribe.
Welcome back to this episode ofthe Sugar Show.
I am really thrilled to besharing with you kind of some
(00:43):
things that are going on in theindustry.
What's the latest buzz that I'mhearing?
Some really cool stuff that'shappened and will be happening
for 2026.
And to let you in on a littlebit about our new era here at
Love to Sugar.
So I want to just celebrate allthings that are sweet,
strategic, of course, andseriously powerful in this
(01:05):
beautiful industry of ours.
So a few things.
I'm still kind of writing highon June's SugarCon event.
It was the first ever industryconvention just for us.
The energy, the laughter, thebreakthroughs, it was really
(01:26):
everything.
It um I watched people justbecome invigorated.
I watched uh booths of sugarcompany owners come together and
get to know each other.
There were really wonderfulclasses.
Um, Sarah Herbst, I've given ashout-out to her a hundred times
already, and I will do it again.
(01:46):
She has put together the bestconference in our industry, the
only one in our industry.
And I just really want to give ashout out to you, Sarah, because
um, again, because you reallyhave taken the best of
everything and brought ittogether.
So if you have not purchasedyour ticket for SugarCon for
(02:07):
next year, it is in August in uhbeautiful Cleveland.
And you know, it's funny.
Let's talk about Cleveland for aminute because at first I was
like, why are you having this inCleveland?
That's a random place.
Uh, but I was pleasantlysurprised, and so was my team,
at how beautiful it's right bythe water.
It's um sunny and um there's somuch to do that I didn't
(02:30):
realize.
I'd been to a Cleveland Brownsgame uh years ago and uh
watched, you know, was able towatch football um on a personal
trip.
And I loved it.
I love the downtown, there'scool restaurants, and I'm really
glad that it's gonna be thereagain.
And I just am really lookingforward to um being again uh
(02:52):
surrounded by the most amazingsugar pros, um industry leaders
that have walked alongside meall of these years and really
are bringing the best of thebest to you.
And so it is really the ultimateuh kind of um culmination of our
year where we can get togetherand um exchange ideas, work on
(03:16):
business tactics, like get toknow each other better.
Um, our entire team is gonna bethere in this coming year, 2026,
to help you with technique, talkto you about ideas to do in your
shop to use in your shop.
And so really coming together asan industry is is pretty, pretty
special.
So I am looking forward toseeing you all again at
(03:37):
SugarCon.
And I hope you had FOMO if youweren't there and that you will
not sit on the opportunity toget some some tickets and to
bring a colleague as well.
So um that is my my shout out toSugarCon.
Shout out as well to the SweetTalk Sugar Retreat that was in
(03:58):
Canada, our neighbors to thenorth.
Um, Sugar Smack put on abeautiful event.
Billy Joe Hamilton and JasonDoss and that crew put on an
amazing um conference as wellfor Canada.
And as you know, uh sugar isvery popular in Canada.
And so shout out to ourCanadians that um were a part of
(04:19):
that.
And if you have not thoughtabout coming to that again, um,
you might want to think twicebecause um I hear I wasn't
there, but I hear it was areally great, very intimate um
experience as well.
And uh, and I really um my hatis off to um Billy Joe and Jason
for putting that together.
Um, I also do want to point outa really cool partnership.
(04:42):
Um, as you know, I love me someHale and Hush.
And way back in the day, we hadpromoted their duo, their Hale
and Hush duo, which is therelief biopowder and the Hale
and Hush mask, hydrate mask,that is delicious.
And uh so Kiko has put togethera relationship with Chris
Campbell at Hale and Hush, whichis really a great marriage
(05:05):
because they're two really,really bright um uh product
formulators, and I am glad thatthey are working together.
I will tell you that in hairremoval, and actually in
skincare in general, thecombination of those two
products for any sort of um justkind of response the skin is
(05:26):
having, uh, that duo is top ofthe line.
And Kiko has put together alittle partnership with Halen
Hush to make sure that you haveaccess to that.
So keep your eye open for thatduo.
And no matter what you do inyour treatment room, you should
always have those two productson hand because they um they
(05:47):
really just they change theskin.
If your the skin is warm or umto the touch or a little angry
or starting a histaminereaction, any sort of response
that the skid has had in anysort of a kind of an angry way,
uh, that duo of the reliefpowder and the um the hydrate
mask just takes it away.
And it really is your your duo,your partner in crime in the
(06:10):
treatment room.
So I've been shouting it fromthe rooftops for years, and I'm
glad that uh Kika was able toformulate um or to actually put
together a partnership with thatformulation.
So cheers to you, Jarrett andChris, for uh coming together to
make that happen.
Um, and then we have anannouncement that I'm gonna wait
until the end of this podcast toshare with you.
Some of you already know, andwe'll talk about how that came
(06:31):
to fruition.
Um, but I want to go back reallyquick because y'all had homework
that were at SugarCon.
And for those of you thatweren't at SugarCon, I'm gonna
recap um my speech that I was umhonored to be able to give.
Um, it was called The Secret toSweet Success: The Future of
Sugaring and Your Role in It.
(06:53):
And I wanted to like kind ofkeep get you up to speed if you
weren't there and also call youout on your homework if you were
there and remind you about whatit was about.
So, you know, I've been in thisindustry a really long time and
thinking about what's next isalways something that I've been
really um passionate aboutbecause, you know, we're all
sugaring now, which is great,and was one of my biggest um uh
(07:14):
dreams for our industry was forthese companies to get together
and push the passion of sugar.
Um, we're not in competition, asyou know, with each other.
We are in collaboration witheach other.
But the knowledge that we'respreading to the skincare
industry is hey, let's put downthat hot wax and those sticks
and strips and all that, andlet's put a sugar ball on our
hand.
And we're really achieving that.
(07:35):
Um, thank you, social media, forhelping us to spread the word.
So what's next, right?
And and that's what um that myspeech was really all about at
SugarCon was, you know, what'swhat's next in this industry?
Um, and so 16 years ago was whenI started to sugar.
And so I kind of used that sweet16 um, you know, kind of a
(07:56):
shtick, that lingo, um, andasked you where you want to be
in the next 16 years, because Ithink that as entrepreneurs and
savvy boss babes, whether youare in a spa or you're an
employee of a of a facility oryou have your own business, we
are all boss babes of ourcareer.
And really asking yourself,where do you want to be in 16
(08:19):
years?
I have a good chuckle about thatbecause I actually in 16 years
will be very old and hopefullyuh looking back on my career and
my life and what we were able toaccomplish here.
But for you, what does 16 yearslook like?
And, you know, I ask you, youknow, will you still be behind
the table?
I'll be 70.
I hope I'm drinking a margaritasomewhere on the beach, you
(08:41):
know, raising a glass to all thesugar babes that are killing it.
Um, but I ask you, um, you know,first of all, number one, how
old will you be?
Because I'll be 70, but how oldwill you all be in 16 years?
And what do you want to lookback on of what you've
accomplished in this career?
Like it's one thing to grindaway and try to get as many
(09:02):
clients as possible, right?
But then it's another thing toreally look at your career as a
whole and ask yourself, how muchlonger do I want to be doing
this?
And where do I want to be?
That's 2041.
And 16 years ago, if you werelike, where will you be in 2025?
That felt like the Jetson'sspace age conversation, right?
And so I ask you, like, reallyto take a look at what the next
(09:24):
years are going to be for you.
Will you be mentoring andeducating, like I love to do?
Will you be launching your ownproduct line?
Do you really, really love thetable and you really want to be
behind the table still?
What does that look like?
Does it look like you havecornered the market in your town
with all of the sugaringbusiness?
Does it mean that you've openeda second location?
(09:46):
Um, does it mean that you solelyfocus on sugar or are you heavy
into facials and equipment andyou do some sugaring?
Like, what does that look like?
You know, are you retired likeme and sipping on something
sparkly in uh in like saloom orsomething, you know?
Proud of what you've built.
I at the end of this, I want youto be proud of what you built.
(10:07):
I want you to look back and say,wow, that really did support my
lifestyle.
And because I was able to addsugaring, it was it was the way
that I fed my family, it was theway that I got out of debt,
whatever it is, insert thatthing here, right?
And and really ask yourself,like, not only financially, but
(10:28):
in the treatment room as well,like how much change has I've
have I been able to make in myclient's skin?
Have I started an oncologyaesthetics program as a result?
And now I sugar uh with theseproducts, you know, like really
ask yourself, where where am Igoing with all of this?
Otherwise, it's just a grind.
And and my wish for you, my hopefor you is that you don't just
(10:52):
grind away in these treatmentrooms.
That feels like more like alittle jail cell.
I want you to ask yourself,like, why did I come to this
career in the first place?
It was probably because you lovepeople and you love skin or the
science of skin.
It's probably a little bit thatyou wanted to make some money
for your family and have yourdreams come true.
But it's that passion that wehave, right?
And, you know, I want to remindyou that your next 16 years
(11:16):
don't happen by chance.
They're gonna be shaped by thedecisions that you make,
starting right now or startingfive years ago.
What does your story sound like?
You know, for those of you thathave heard me over these years
and look back on some of theepisodes about how sugaring
saved my life, I had no ideathat sugaring would save my
(11:37):
life.
And that would be a thing forme.
I started out as an estheticianwho was very content doing what
I was doing.
And then life happened, and I'mso thankful that sugaring is
now.
I mean, if you would have toldme back in the day that I was
going to start sugaring, I'd belike, I don't even know what
that is, right?
So, what do the next 16 yearshold for you?
I mean, even in the last twoyears, the world has changed.
(12:00):
We have AI now, and we have awhole um program on helping you
with AI.
So reach out to us if you wouldlike some information on that.
Um, but the idea is how can webuild our social media, build
our AI, but how can we be smartabout how we're aligning
ourselves?
Because I think what happens,especially with sugar, with with
(12:20):
skincare aestheticians, um,cosmetologists, beauty people,
we have all of these loftydreams, right?
Like we want to do all of thesethings, but if we don't just
focus on our lane and reallyhone in on our skills, we're
gonna be doing a little bit ofall things and not really
amazing at one.
So I challenge you to sit down.
(12:42):
If you haven't already, becausethose of you that were at
SugarCon should have, and thatand came to my um my speech, it
was a packed room, which wasreally cool.
But then for those of you thatwere there, I'm bringing this
back up again for you to revisitit.
And if you would like me to chatwith you about your next 16
years, you know, send me a DM,send me an email, and I'm happy
to chat with you about what yourdreams are in 16 years, what
(13:05):
your dreams are in five years.
I'm happy to have thatconversation with you because I
think it's really, reallycritical to realize that life is
short.
It's already the holidays.
And, you know, what have youdone with your career?
What have you done with 2025?
What will you do with 26 and 27and 28 and 29?
Um, you know, when I firststarted this 16 years ago, my
(13:25):
children were four and seven,eight.
And I had different dreams thenthan I have now.
And now my dream is to continueto trailblaze in this industry,
to continue to support you andlove on you, take our education
team to the next level so thatwe can continue this mission,
this manifesto, if you will.
(13:48):
And my job is to make sure thatall of, well, is my passion is
to make sure that all of youreally take this to the next
level in the next 16 years foryou.
And that I hope that my legacyis that I have really affected
your lives like mine wasaffected back in the day by
sugar, but that we gave you theresources and that we're able to
(14:10):
leave a legacy.
And that is really, reallyexciting stuff for me, for my
team, hopefully for you.
Um, so take a moment after thispodcast, or even as you're
jotting notes down, take amoment to really stop and say,
okay, I'm gonna do somehomework.
Where do I see myself in 16years?
How old will my children be?
(14:30):
I mean, in 16 years, my youngestwill be 36 years old.
That means probably somegrandbabies are along the way.
Maybe a move out of California.
I don't know, but how am I gonnaparallel my career to that?
And so I hope to be retired inthe next five years, say, and
pass all of this legacy andwisdom on to all of you.
(14:51):
So be ready, because the nextfive years I'm gonna be packing
it all in, my loves.
Um and so this is this is reallywhat has been a core for me.
And and I really want to ask youas well what you see.
If you have a beautiful locationlike I do, are you gonna expand
and have two or three?
Or do you just want to pack theone that you have?
Now I will tell you a little umtidbit is that in uh in 2026, I
(15:17):
am actually in the process ofhanding my shop over to one of
my colleagues who is going totake this.
I'm I'm basically like thepitcher that that started out
the baseball game and I'mhanding the ball over to the
next pitcher to be the reliefpitcher.
And she is gonna take thisphysical space that I'm in to
the next level.
I'm still gonna be here, butshe's gonna take it to the next
(15:39):
level so that I can travel andteach all of you and really make
a difference in the grand schemeof things and put my hands on
all of you.
So stay tuned for classes thatwe are gonna be doing, uh,
actually that we're alreadydoing, but that you'll see me
at.
I'll be in Denver and uhBurlingame, California a lot
because of our new partnership,which is the reveal that I'm
(16:01):
gonna talk to you about rightnow without further ado.
So it is my honor to tell youthat we are making some changes
here at Love to Sugar becauseit's all about growth, right?
And about identifying what'simportant.
I wanted to make sure that mymessage and my company and my
educators were proud of whatthey stand behind.
(16:25):
And I am I'm really honored tosay that we are making some
adjustments and we have createda full service five-pillar uh
program with Love to Sugar now.
You know, we had Love to SugarUniversity and we have, of
course, the podcast, and uh wehave an education team now, and
(16:45):
we wanted to kind of tie thatall together.
The piece we were missing wasthe Love to Sugar Collection.
And so you will be seeing a newproduct line.
Let's see, the powder here.
Um, we have our new productline, which is the Love to Sugar
Collection.
And it is a line of paste thatwe'll be able to, our educators
(17:08):
will be able to train with.
You can purchase if you like.
I love lots of sugar companiesin this industry, professional
sugar companies.
Um, I love Kiko, I love Tapira,I love sugar smack, I love
Tamaras, like I love all ofthem.
Um, but I really wanted to havesomething that my educators
could um, I could play with thislid all day long, um, this
(17:29):
powder lid, but I really wantedto have something that um was
representative of my team and ofus.
And it is going to ebb and flowand grow um into just products
that we love to have in ourhands.
Um and it is not in anycompetition in any way with
those companies that I mentionedthat I do love.
It is really just a way for usto round out our branding
(17:51):
because, as you know, as strong,smart business owners, um, we
need to make sure that our brandis tight.
And so I've been doing someresearch on that.
So we decided it was reallyimportant to have our own brand
that locks in with um theeducation that we have.
So we are an education company,as you know, and moving forward,
we are going to be enhancingthat education piece.
(18:14):
So no matter what sugar companythat you love, I hope you're you
know playing with lots of them.
Um, you might love one paste foryour humid summer months, and
you might like a different pastein your drier months and your
cooler months.
You might really, really love asoothing serum from one company,
but the cleanser and thehydration maybe from a different
(18:35):
one really make your hearthappy.
So this is where you have fullautonomy and control over who it
is that you go with.
And because we have uh resourceslike sugarcon now, you have the
ability to play and test um allof them.
And so our education is um hasalways been, you know, I didn't
start out, in fact, for a lot ofyears, I said I don't want to
(18:56):
make sugar, I want to supportthe education piece.
And it's still true.
I never wanted to make sugar,and so I am not making the
sugar.
We have an amazing formulatorhere in the US that is creating
our uh sugar paste.
And we also have an amazing umgroup of companies that I've um
(19:17):
put together uh for the pre andpost.
So we have a cleanser, we havethe powder that you saw, of
course, we have the pastes, wehave a soothing serum and a
hydration um uh body lotion.
And then we also have umhydroclear, which is our ingrown
serum and ingrown uh pads uh forhome care at the moment.
That's always that's gonna grow,mostly just for the needs of the
(19:39):
people that are using myproducts and love what we do,
which is great, but again, notcompetition.
Because if you see a hands-onclass in your area that any one
of my educators is teaching orI'm teaching, um we want you to
join us because very much likeSugarCon, we want to be teaching
people the right way to sugar,maybe some alternative little
(20:01):
tips and tricks.
And we want to help our sistersand brothers out in this
community to be the best sugarpro they can be.
And so that is our mission is tospread the passion of sugar
always first.
Number one, the passion ofprofessional sugar, the passion
of purchasing products that arefrom professional lines and to
(20:24):
not compete, but to collaborate.
And, you know, this has reallybeen years in the making.
Um, we want to support yourgrowth every step of the way,
from the cleanser to thehydration to the home care to
the method with which we teach.
Um, and that's pretty exciting.
Some of you may or may not knowthat we have been, we were the
(20:46):
first online um, and I'm nottooting my horn.
I just want to make sure thatit's very clear.
We were the first online uhbasic certification school.
And I'm very proud of that.
I'm very proud that there's beenother companies that have come
on along the way that have kindof taken our model and used it
to help their company grow aswell.
Um, and because again, it'sabout, you know, making sure
(21:08):
that we're all doing the right,the right thing.
Um, but it's also reallyimportant for you to understand
what we're doing with theeducation piece, right?
So you're listening to thepodcast, you're hearing about
the new collection that we haveagain, um, with all the
products.
Um, but really education is ourcore.
And so what you may not know isthat I am actually a credential
(21:30):
teacher.
And I got my bachelor's ofscience in education.
And so my dream in the beginningof my life coming out of college
was to teach and to buildcurriculums that make sense so
that the brain understands theknowledge.
And but now, because we're doingit with a service that your
(21:52):
brain and your hand know what todo.
So, for those of you that aresugaring now, you definitely
know that learning to sugar isnot easy.
It is not something you just,you know, pull it out of the jar
and you're able to just do aBrazilian right away, right?
There are steps.
And so I designed um this newmethod called the Love to Sugar
method.
And it is a way for you that arenew, or for those of you that
(22:14):
are really struggling with themold and flick, the love to
sugar method is the way that Ihave figured out the right
curriculum because I watch youall learn.
Um, and in the classes that I'vebeen teaching with all of you,
I've tweaked the way that weteach so that you can really
understand from just using onefinger all the way to your whole
(22:37):
hand how to sugar properly,right?
Because I think what happenssometimes is, you know, you have
an educator that's like, oh,it's easy, just throw your hand
in the jar, it'll be fine,right?
And then you get that ball ofpaste out and it's all over your
glove and you don't understandit, and it gets very
frustrating.
And that's why a lot of peopleput this down, is because they
just they don't get it.
Their brain and their hand arenot clicking and they don't get
(23:00):
it.
I was one of them in the verybeginning.
I was terrible.
My brain is smart, my hand, notso much.
My hand was not doing what mybrain wanted it to.
And so I've crafted this method.
So again, if you're strugglingwith the molded flick, come back
and join us, no matter whatcompany that you've been using,
(23:22):
no matter what education you hadin the beginning, and um spend
some time in the love to sugarmethod because it is rooted in
the proper curriculum to getyour hand to do what it needs to
do.
So if you're struggling withthat, we got you.
Uh, and so for those of you thatare brand new and have no idea
what I'm talking about, we gotyou too.
And for those of you that havebeen sugaring a really long
(23:43):
time, there might be a couple oftweaks that you might not even
realize that we can help youwith.
So that is going to be our nextera is making sure that you all
have access to the training thatyou need, not just online.
Like we've been for, let's see,we've been doing this since
2014.
So I guess that's 11 years now,12 years coming up in January.
(24:05):
And my dream has been to makesure that you all have an easier
time than I did with it in thevery beginning.
So uh take a look at that, thoseeducation pieces there, because
um really, you know, the idea isthat the more that we can make
you a well-rounded sugar pro,the better this whole industry
does.
So there we go.
Um, you know, and and let's behonest, you know, the next 16
(24:29):
years aren't just about sugarpaste, um, which I love that we
have a collection.
It's awesome.
You'll be able to learn with it.
Um, you'll be able to grow.
Um, but really I want to haveyou take a look at then the
industry to take a look at thebig picture is what is it that
you're going to do with yourtime?
And how are you going to leave alegacy for your children if you
(24:51):
don't have children for yourpartner or for your family or
just for yourself and your ownsatisfaction?
Um, and so I want you to bereally good at AI.
I want you to be really good atbudgeting for your business.
So we're going to work on thosethings in our education uh
library, in our advancedlibrary.
And and, you know, making surethat you hone in on the things
(25:14):
that make your heart happy inthis treatment room will help
your longevity in this career.
And so if you're burned out andyou're just like, eh, I just
don't, I'm not feeling it, Shan,send me a message.
I'm happy to give you a littleinspiration.
Or send your educator a message.
They're happy to give youinspiration.
Um, but really, you know, theidea is to make sure that we
help each other and lift eachother up.
And so, you know, if you're ifyou're struggling at all, feel
(25:36):
free to give us a message.
So, what I want you to do is Iwant you to grab a notebook and
if you don't already, or openyour notes app and I want you to
ask yourself a few things.
So, sugar con folks, you shouldalready have this done.
But if you don't, I'm nudgingyou again.
And for those of you that didn'tget a chance to hear my speech,
um, this is for you as well.
What can you commit to in thenext six months?
(25:59):
Please write that down.
What can you commit to?
Is it more education?
Is it perfecting your skills?
Is it understanding whatingredients do?
Is it learning how to, you know,um market yourself better,
learning AI, whatever it is.
What can you commit to doing inbaby steps steps in the next six
months?
And what is your 2026 look like?
(26:21):
What do you want 2026 to looklike?
You know, we the holidays comeup and it's kind of crazy.
So maybe start now about what2026 looks like and then revisit
it again at the end of the yearwhen we all do our, you know,
start the year off right, NewYear's resolutions, right?
You'll already be a step ahead.
And then ask yourself, okay, in2026, I want to do this.
What do I want in the next fiveyears?
(26:43):
I would like to be close toretirement.
If you just started in your 20,what do you want 25 to look
like?
And what do you want to feellike at the end of your career?
What do you want to, what do youwant to feel?
I want to feel accomplished.
I want to feel like all of youlove sugar as much as I do.
I want to feel like we openedsome eyes in this industry.
(27:05):
And for you, you might feel likeyou want all of your town to
look to you to be the sugar guruof your area, right?
Like, what is that thing that isgoing to do it for you?
Is it the money?
Is it um some charitable stuff?
Is it education?
What is it for you?
That is the mark of success.
(27:26):
Not your bank account, not thecar you drive.
The mark of success is is puttogether by you in your dreams.
And that's what we're going toreally work on in this next
year.
So, what I would love for you todo, and I really honestly mean
this, email me, DM me, let mehold you accountable, you know.
Um better yet, like grab someresources and, you know, like
(27:49):
let me know that they've helpedyou.
Um, I read all your messages andI really want you to um build a
future, a sweet future, uh, andallow us to be a part of it or
any of my education team.
So um you are the reason whysugar is surviving.
Uh, you are you are the reasonwhy your room is doing well or
(28:12):
not.
So if you've been waiting for asign to go all in, you know,
this is it.
Let's collaborate together,let's compete less.
Um, we're gonna elevate you,we're gonna educate you, and we
are going to sugar with morepurpose and products than ever
before.
And really, the future aboutsugaring is is bold and it's
(28:35):
inclusive and it's powerful.
And above all else, it's asweet, sweet life that we can
live by doing this.
And we are going to do it thatway together.
So I love that you are, youknow, engaging in this podcast.
It can only better you.
Please listen to the otherepisodes.
Um, have you trademarked yourbusiness?
How are you marketing yourbusiness?
(28:56):
Um, you know, uh, are you readyfor the holidays?
Are you ready for the next year?
You know, really go back andlisten to more of these episodes
because there's so much wisdomin them.
And really, my goal is to makesure that you are all the not
only the best sugar pros thatyou can be, but your heart is
full and content and um justlike mine is.
So I look forward to seeing youall at SugarCon.
(29:19):
And if you were there last year,you know I was given hugs
galore.
Uh, and we're gonna get thegloves on and we're gonna get
involved and uh look forward toseeing you in August at
SugarCon.
Um, who knows if they're doingit in Canada, maybe I'll show up
to Canada.
Um I will be at some trade showsnear you in these next few um
little bits, but keep an eye outfor that hands-on training
because I would love to see youin California or Colorado or
(29:41):
anywhere where our othereducators are located in New
York and Texas and Colorado andWisconsin and in uh Southern
California, Northern California,we're all over the place.
Um, and if you want to be aneducator, let me know.
Like, let's talk about that too,because it's all about your
future and making sure that youare um really just a well
rounded human.
So I adore you.
I am so honored that you spendtime with me on these podcasts.
(30:03):
And I look forward to seeing youlive and in person for a hug
very, very soon.
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