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February 5, 2025 37 mins

On today’s episode, Fergal is joined by Brett James, VP of Sales at SalesManago.

Brett shares his journey from individual contributor to sales leadership and discusses some of the lessons that he has learned along the way.

Fergal and Brett discuss:

  • The daily habits and mindset that drive sales success
  • Why great salespeople don’t always make great leaders—and how to make the transition successfully
  • The biggest hiring mistakes sales leaders make and how to avoid them
  • How coaching builds high-performing teams
  • Strategies for increasing win rates, reducing sales cycles, and driving pipeline growth

Timestamps

00:00 Introduction to Brett James

01:04 Brett's Career Journey

03:32 Transition to Leadership Role

07:51 The Daily Habits That Separate Top Performers

10:19 Impact of Remote Work on Sales Teams

11:39 Pipeline Management Strategies

13:20 The Discovery Process

15:35 Hunter vs. Farmer Sales Roles

18:21 Challenges in Sales Leadership

22:28 Falling into Hero Mode and the Importance of Coaching in Sales

29:56 Improving Sales Velocity

35:32 Advice for Aspiring Sales Leaders

We hope you enjoyed this episode! If you did, please subscribe and leave a review.

Connect with Brett:

LinkedIn: Brett James

Connect with Fergal:

Website: www.sysvelocity.com

Contact: Get In Touch

LinkedIn: Fergal O’Carroll

Learn how to boost client retention and revenue with Fergal’s Key Account Planning Workshops

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