Guest: Ethan Itule, Owner of High Caliber Nutrition & Frontline Supplements.
Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market.
In this episode I sit down with Ethan Itule, who shared insights into his entrepreneurial journey. Ethan Itule discussed the military-inspired branding of his businesses, influenced by his childhood experiences on Yakakota Air Force Base in Japan, and explained his entry into the fitness industry after a period of personal growth. He detailed the launch and growth of Flight Line Supplements through a wholesale strategy, the accelerated opening of his retail store, High Caliber Nutrition, and his plans for future expansion, driven by his philosophy of discipline and full commitment to his vision.
Connect with Ethan & His Businesses:
Instagram:
Websites:
Store Location:
1740 North Mastick Way
Nogales, Arizona 85621
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→ DM me @Brian_Normand if you want to be a guest
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