Episode Summary
This week Andrew and Elizabeth talk about a fate that befalls even the best organizational communicators: the dreaded Drive-Thru Window. We don’t mean a literal drive-thru (but if working in one is your part-time jam, we don’t judge); we’re talking about when communicators are stuck in order-taking mode and cranking out tons of materials they know aren’t that good or aren’t that necessary.
Of course, the issue is that communicators are frustrated because they know they can and should be doing more strategic work, but there just isn’t time when the requests just keep coming.
We discussed four factors that can create ideal conditions for a drive-thru:
· Processes that focus on output, rather than outcome
· A misunderstood communication function
· A poorly managed communications team
· Inexperienced communicators who aren’t sure how to say no
Getting out the drive-thru window can be tricky. There are a lot of things that communicators can’t control, like senior executives, budgets and pandemics. But there are things communicators can do to get back to strategic, useful work, including
· Asking for help
· Connecting the work to organizational outcomes
· Interjecting strategy discussions into the process
· Doing a communications audit
· Getting their manager onside
· Creating a project charter
· Finding a senior leadership ally
Given the insane amount of communication going on in response to COVID-19, communicators have an opporutntiy in the coming months to remind their managers and their organizations that they bring strategic value that can support change and uncertainty.
Key Topics
· What is the Communications Drive-Thru of Pointlessness (1:00)
· Why communicators find themselves in the drive-thru window (2:15)
· Getting out of the drive-thru (9:00)
· What we’re reading and liking (14:50)
ABC Resources Highlighted in this Episode
· Podcast: Communicators are COVID-19 Superheroes
Other Resources Highlighted in this Episode
Downloads
· The boss factor: Making the world a better place through workplace relationships by Tera Allas and Bill Schaninger, McKinsey & Company
Books
· Ignore Everybody and 39 Other Keys to Creativity by Hugh MacLeod
Join Our Community
● Sign up to receive our news and tips
● Visit us at Academy of Business Communications
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!