The Systems and Workflow Magic Podcast
Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence? ❌ Tired of last-minute content scrambling? ❌ Overwhelmed by all the moving pieces of a launch? ❌ Wondering how to create simple, strategic systems that actually make life easier? 💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you. That’s why I created The Systems & Workflow Magic Podcast—your go-to resource for learning how to: ✔ Stay visible & consistently book clients (without being glued to social media) ✔ Implement workflows & automation so your business runs smoothly ✔ Plan & execute stress-free, high-converting launches 🎙 Hosted by Dolly DeLong—your Systems, Workflow & Launching BFF!—this podcast brings you weekly, tangible action steps to simplify your business through strategic workflows, marketing systems, and launching frameworks. You'll get: ✨ Step-by-step strategies for organizing your marketing, backend, and launches ✨ Behind-the-scenes insights into my own business & real-world client case studies ✨ Guest expert interviews on business growth, automation, and systems 💡 Whether you’re a family photographer looking to book more clients or a small business owner prepping for your next launch, this podcast is here to help you go from scattered to streamlined. 🎧 Hit subscribe and start discovering the magic of systems, workflows, and launching today! Let’s connect on Instagram @dollydelongeducation for even more marketing & workflow inspiration. See you in the next episode! Hosted on Acast. See acast.com/privacy for more information.
Episodes
Big news, family photographers.. the holidays are almost here, and now is the perfect time to start planting those SEO seeds for next year! In this episode, I’m sharing four blog post ideas you can start writing right now to help your photography business get discovered on Google (and yes, even in ChatGPT searches!) long after the holiday season.
Whether you’re a family photographer, newborn photographer, or creative business owner ...
Have you ever visited a business online and couldn’t tell if they were still open—or if they’d shut down years ago? 😅 This episode was inspired by Dolly’s recent family fall break trip to Buffalo and Rochester, New York, where she experienced that very frustration firsthand!
Whether you’re a family photographer, a creative entrepreneur, or a small business owner, you might be unintentionally putting doubt in your potential clients’...
Ever wish your client workflow could run a little more smoothly — without you spending hours managing inquiries? In this behind-the-scenes episode, I’m sharing the exact automation that saves me hours every week as a Nashville family photographer.
You’ll get a step-by-step look at how I connect Dubsado, Zapier, and Trello to automatically organize new client leads — so nothing falls through the cracks and every client gets the s...
Ever wondered what it really takes to host a virtual summit? In this episode, I’m joined by my friends Bekah Read and Mara Kucirek to pull back the curtain on our 2025 Black Friday Summit. Together, we share a full launch debrief—what worked, what didn’t, the data behind 758 signups and 137 All-Access Pass sales, and the behind-the-scenes life moments that happened while running this summit as busy moms and business owners. Whether...
It’s officially Q4 of 2025—and if you’re a family photographer, you’re probably deep in busy season. But here’s the truth: now is also the perfect time to plant seeds for 2026 with long-form content that keeps working for you long after the editing rush is over.
In this episode (repurposed from my YouTube channel), I’m sharing three SEO-friendly blogging ideas you can batch out this October to attract dream clients, show up in searc...
Are family photographers ready to simplify and automate the backend of their business?
In this episode, I’m breaking down the very first step in your client experience: your contact form. Instead of relying on the standard form that comes with your website template, I’ll show you how to replace it with a Dubsado lead capture form so that new inquiries automatically flow into your CRM—saving you time and eliminating the risk of losi...
Are you a service-based business owner already thinking ahead to Black Friday 2025? In this episode, I’m pulling back the curtain on how I prepare months in advance, specifically, how I segment my email audience as early as August, so I know exactly who to promote to by November.
I’ll walk you through how I’m using Flodesk (my email service provider) and Showit (my website host) to create smart segments, confirmation pages, and ...
Big news, friends—Black Friday doesn’t have to feel overwhelming or chaotic! In this behind-the-scenes episode, I’m sharing how I’m simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer.
If you’ve ever felt like you’re throwing spaghetti at the wall with your marketing or scrambling last-minute in ...
Are you actually using the real words your clients are typing into Google when they’re searching for a photographer like you? In today’s episode, I’m showing you a simple tweak you can make to your contact form that helps you discover the exact keywords your clients are already using to find you.
This small backend shift in your CRM (like Dubsado or HoneyBook) can completely transform how you approach blogging, YouTube, and podcasti...
Big news, friends...Flodesk and ThriveCart finally released a direct integration, and it’s a total game-changer for small business owners! In this episode, I’m walking you through how the new Flodesk + ThriveCart integration works, why you no longer need Zapier to connect the two, and how this update can save you both time and money in 2025.
Whether you’re a family photographer, a creative educator, or a service-based business o...
If you’re in the first few years of running your small business, chances are you’ve felt buried under all the noise—everyone telling you which tools to use, which platforms to be on, and which strategies are “must-dos.” That overwhelm doesn’t just waste your time; it can keep you stuck and prevent you from making real progress.
That’s why in this episode, I’m cutting through the noise and sharing the four simplified marketing tools ...
In episode 197, Dolly sits down with Mara and Bekah to share the behind-the-scenes story of why the three of us have teamed up to host the Black Friday 2025 Virtual Summit and how it can help your business prepare with actionable strategies for the busiest sales season of the year. To read the blog post that goes with this podcast episode, click HERE
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackf...
In Episode 196 of the Systems & Workflow Magic Podcast, I chat with Rebekah Read (Bekah) about how to optimize your Black Friday sales page using SEO and AI so your offers are searchable, compelling, and ready to convert in 2025. To read the ENTIRE blog post that corresponds with this podcast, just click HERE
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/
Resources &...
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/
In this episode, Mara Kucirek shares why putting everything on sale for Black Friday often backfires and reveals her simple, proven strategy to help you sell more without overwhelming your customers. To read the entire blog post with resources & links mentioned, click here
Resources & Links
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/
In this episode, copywriter Amy Hanneke shares how to simplify your sales page so it actually converts—just in time for your Black Friday offer.
Read the ENTIRE blog post HERE
Resources & Links
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/
In this episode, I’m joined by Mara Kucirek and Rebekah Read as we chat with Kate Doster about how to use a private audio course to grow your Black Friday waitlist, deepen audience connection, and confidently stand out during a busy launch season.
Read the ENTIRE blog post HERE
Resources & Links
In this episode, I sit down with Joyce Hamilton of Only Boldly to discuss how busy business owners can utilize AI to prepare for Black Friday with strategy and intention. Joyce shares how she utilizes tools like ChatGPT to brainstorm content, map out her launch plans, and create more efficient systems that actually save her time, both as a mom and a business owner.
If you’ve ever felt behind on your Black Friday prep or overwhelmed ...
In this episode of the Systems & Workflow Magic Podcast, I'm joined by Pinterest and blogging expert Kara Duncan to break down how small business owners can use Pinterest trends to create evergreen blog content that supports their Black Friday strategy—and keeps working long after the sale ends.
We discuss the three main content buckets (evergreen, trend-based, and timely), how to plan Pinterest content in advance, and why speci...
If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But what if this year looked a little different? What if you had a strategic plan in place that not only warmed up your audience but also sold your offer while you’re enjoying leftover pie?
In this episode of the Systems and Workflow Magic Podcast, I sit down wi...
In this BRAND NEW solo episode, I’m pulling back the curtain on why I took a three-month break from releasing new podcast episodes and what’s changing (and staying the same) as I move forward. I’m sharing the behind-the-scenes journey of how I’ve evolved into serving two specific groups of business owners: family photographers who want sustainable systems and marketing strategies, and small business owners who want smart, strategic...
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