The Systems and Workflow Magic Podcast

A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different photographer in your city. Sound familiar? That is not a portfolio problem. That is a middle-of-the-funnel marketing problem. And in this episode, I am breaking down five strategies you can start using this week to stop losing warm leads and start building the kind o...

If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google.

This is a solo episode, and I'm talking about this b...

If you have ever opened Instagram, stared at the screen for three minutes, and then closed the app because you had no idea what to post... this episode is your permission slip to stop winging it.

In this episode, I am building you an entire week of Instagram content in real time. Five posts. Five days. Hooks, captions, and CTAs mapped to the client journey using my 4C Method (Connection, Clarify, Celebration, Call to Action). You ca...

If your marketing plan is "post a pretty photo on Instagram and hope families find me"... we need to talk. I spent the last several months looking at the actual data on how families are finding and hiring family photographers right now in 2026, and the path they take from "we need family photos" to "take my money" looks nothing like what worked in 2022 or 2023. In this episode (which you can also watch on YouTube), I'm walking you ...

What if I told you that one single blog post could fuel your email newsletter, your Pinterest pins, your Instagram, your Facebook, your LinkedIn, AND your Google Business Profile update for the entire week? That is exactly what I'm breaking down in this episode of the Systems and Workflow Magic Podcast, and yes, you can watch the full training on YouTube or listen right here.

Be honest with me for a second. How many courses or memberships are sitting in your hard drive, your email, or your Google Drive right now... untouched? If your hand just went up, welcome. You are in very good company. In this episode (which you can watch on YouTube or listen to right here), I'm putting on my counseling hat (yes, I have a master's in mental health counseling, and no, I won't invoice you 😆) to walk through the five...

Can you answer this question right now, off the top of your head: what happens from the moment a client fills out your contact form to the moment you deliver their gallery? Every single step? If you're blanking (or cringing a little), this episode is your wake-up call, and I mean that with so much love. In this episode of the Systems and Workflow Magic Podcast, I'm revisiting one of my oldest episodes from over five years ago and g...

Are your sessions sitting with empty spots, and it's making your stomach hurt? Same.

In this episode, I'm spilling the tea on exactly how I built a simple giveaway strategy that helped me fill motherhood session spots, grew my email list by 25+ local families, and gave me a repeatable system I can use year after year.

Here's the deal: 2026 has been different. Sessions aren't booking the way they used to, and I'm hearing this from fam...

I'm spilling the tea on exactly what I'm doing this April to market my family photography business, and fair warning, one of these three strategies is getting me way outside my comfort zone (and it has nothing to do with cameras). Whether you watch this on YouTube or listen on the podcast, you're walking away with three specific, doable marketing moves you can steal for your own business this spring.

Okay, family photographer, I need you to be honest with yourself for a second: when was the last time you checked your website for broken links? Not just a quick glance at your homepage. I mean, actually going through and making sure every single link works. Because I just discovered that my own website had over 166 sessions landing on a "page not found" error, and I'm spilling the tea on all of it in this episode. Whether you watc...

Be honest with yourself for a second. When was the last time you sat down at the very start of a month and knew, before the first week even hit, exactly what you were going to blog, what Instagram content was coming from that blog, and what you were emailing your list? Not reacting to a slow week. Not panic posting because inquiries dried up. Just a plan, a real one. If that question made you squirm a little, this episode is for yo...

In this episode of the Systems & Workflow Magic Podcast, I’m sitting down with fellow family photographer Jenny Macy to discuss something many photographers struggle with: consistently marketing while running a busy business and raising a family. Jenny shares her story of building a photography business across three different states, ranking on the first page of Google, and eventually growing into a national associate photograp...

What if booking sessions didn’t require posting every day, chasing trends, or living on Instagram? In today’s case study, I’m sharing the real story of a busy mom family photographer who used email marketing — not hustle — to stay consistent and book sessions in a full season of life.

She has two young kids.

A husband with an unpredictable schedule.

And limited work hours each week.

And yet… she filled sessions.

The difference?

She stopp...

If you’re a family photographer who feels busy, booked, and still confused about what you should actually be paying yourself… this episode is for you.

Maybe you’ve wondered:

-Why does paying myself feel so draining?

-Why does everyone else online seem to have it figured out?

-Why am I booking sessions but still unsure what I can actually bring home?

If blogging always ends up at the bottom of your to-do list (or it feels like something you “should” be doing but never actually follow through on), this episode is for you.

In this week’s podcast (also a YouTube episode), I’m walking you through why blogging fails for most family photographers and how to fix it with a repeatable system that actually fits your real life.

Because blogging isn’t dead.

It’s one of the strongest ways to i...

Big question for you, family photographer: Are you treating February like a slow month OR like a setup (like SYSTEMS) month?

In this episode of The Systems & Workflow Magic Podcast (also originally recorded as a YouTube video!), I’m walking family photographers through three simple marketing moves to focus on in February 2026 so you’re not scrambling for March and April bookings later.

This isn’t about posting more just to post m...

Hey family photographer, if blogging keeps getting pushed to the bottom of your to-do list because of sessions, editing, or just life… you’re not alone.

In this episode, I’m walking you through the exact blogging system I use to publish consistent, keyword-optimized blog posts for my family photography business — without staring at a blank screen or reinventing the wheel every month.

Blogging used to feel heavy, confusing, and time-c...

Have you ever spent time writing an email you knew would help your audience… only to find out it never reached their inbox? (womp womp)

In this episode of The Systems & Workflow Magic Podcast, I’m sharing a very real behind-the-scenes lesson from my own email list. After years of consistent weekly emails, I discovered that my newsletters were quietly landing in spam — and I didn’t even know it until friends reached out.

This epi...

SEO still feels overwhelming for a lot of family photographers—and if you’re heading into 2026 wondering whether it’s even worth your time, this episode is for you.

In this episode, I’m breaking down why SEO is not optional for family photographers, even as social media gets louder and attention spans get shorter. Families are still Googling before they book, and SEO is one of the most stable ways to support your marketing without r...