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September 15, 2025 9 mins

Are you actually using the real words your clients are typing into Google when they’re searching for a photographer like you? In today’s episode, I’m showing you a simple tweak you can make to your contact form that helps you discover the exact keywords your clients are already using to find you.

This small backend shift in your CRM (like Dubsado or HoneyBook) can completely transform how you approach blogging, YouTube, and podcasting—because you’ll finally have client-driven keywords to use in your content marketing. And the best part? It’s 100% organic marketing. No ads required.


Whether you’re a family photographer or a creative small business owner, you’ll walk away from this episode with a practical strategy for:

  • Capturing the exact search terms your clients use when they find you online
  • Organizing those keywords in a project management tool (like Trello)
  • Repurposing client-driven keywords into long-form content for SEO
  • Building a sustainable marketing system that doesn’t rely on paid ads
  • Using your contact form as a hidden goldmine for SEO research


Read the entire blog post or watch the whole YouTube video HERE


Resources & Links Mentioned In This Episode

The Essential Launch Email Checklist (FREE)https://systemsandworkflowmagic.com/emails-needed-for-a-launch

Dubsado (get 30% OFF with this link!) https://systemsandworkflowmagic.com/dubsado-coupon-code

Shoutout to Kara Duncan of The Kara Reporthttps://thekarareport.com/


Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube


Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️



contact form SEO, keyword strategy for family photographers, client-driven keyword research, SEO for photographers, how to use Dubsado for SEO, organic marketing for photographers, blogging SEO tips for family photographers, how clients find photographers on Google, SEO workflow for creatives, family photography marketing strategies, systems and workflows for small business owners, no ads marketing strategy, CRM tools for photographers


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