Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in the most practical and approachable way. We’re talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffic, and why understanding the value of a lead can make or break your ad strategy. Whether you're a service provider or a family photographer, this episode will help you demystify Meta ads and approach them with clarity and confidence.
🎧 Tune in now and walk away with a clearer understanding of how to use Meta ads strategically—and without wasting a dime.
📖 Access FULL episode + transcript + show notes HERE
Mentioned Resources & Links
🎉 Need launching help? Work with me 1:1 here
📧 Emails Needed For A Launch (Free Guide)
🔗 AD testing Cheat Code (use code DOLLY) (for $1) HERE
🔎 Where Is Your Traffic Coming From? (YouTube Video)
Connect with Dolly DeLong Education
Connect with Kwadwo Sampany-Kessie
Website: https://theartofonlinebusiness.com
Instagram: https://www.instagram.com/quayjo
Free Resource: Ad Testing Cheat Code
Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:
✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools
🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!
🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️
How to get started with Meta ads, Beginner Facebook and Instagram ads strategy, Meta ads tips for small business owners, Running Meta ads for service-based businesses, Facebook ads vs. organic marketing for photographers
Hosted on
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!