Valentine’s Mini Sessions Marketing Plan for Family Photographers

Big reminder, friend: if I were your marketing advisor for your family photography business, I would absolutely have you working on your February Valentine’s mini sessions in December—yes, while everyone else is still wrapping gifts and closing out their holiday minis.

This episode (originally recorded as a YouTube video and repurposed as a podcast) walks you through how to think like a marketer, map out a simple mini-session offer for couples or kids, and align your systems, content, and email marketing before the new year begins.

Whether you’re a family photographer who loves minis or you’re just curious about adding a seasonal cash-injection to your year, this episode will help you:

• Decide how to position your Valentine’s minis (kids, couples, or both)
• Choose simple, on-brand themes and props your clients can easily say yes to
• Plan locations, timelines, and logistics now so you’re not scrambling in late January
• Use Instagram + your blog as top-of-funnel marketing for your minis
• Set up email segments and nurture using Flodesk (or your ESP of choice)
• Use your CRM (like Dubsado) to automate booking, communication, and reminders
• Turn Valentine’s minis into an annual, repeatable revenue stream

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/valentines-mini-sessions-family-photographers/

▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION

▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Get 30% OFF on Dubsado here: https://www.dubsado.com/?c=dollydelongeducation

▸ Free Dubsado Mini Session Roadmap: https://systemsandworkflowmagic.com/the-dubsado-mini-session-roadmap-opt-in

Connect with Dolly DeLong Education

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