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September 4, 2025 10 mins

In this Episode

Clifford Starks, founder of Starks Transformational Coaching, discussed his "Fighters Formula" for effective leadership. He emphasized the importance of listening four times as much as speaking to understand team members better. Clifford advised leaders to model the behaviors they want to see, promote learning by continuously improving, and delegate tasks that team members love or benefit from. He highlighted the significance of aligning company vision with team members' stories and leveraging influential individuals to communicate this vision. Clifford shared a motivational story about Babe Ruth, encouraging leaders to "swing for the fences" and not be deterred by failures.


About Clifford Starks | Founder of Starks Transformational Coaching

Clifford Starks is a former UFC fighter, United States Mixed Martial Arts Hall of Famer, and Division I wrestler who competed alongside champions such as Cain Velasquez at Arizona State University. After his fighting career, he transitioned into entrepreneurship and leadership coaching, where he now “corners” entrepreneurs and executives to turn pressure into power. Clifford blends the discipline of an athlete with the wisdom of a coach, helping leaders align their vision, take bold action, and create lasting impact. Drawing from the resilience, clarity, and grit forged in the arena, he equips leaders to thrive under pressure both in business and in life.


Links:

www.thefightersformula.com 


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