In this episode of The Tech Leader's Playbook, Avetis Antaplyan speaks with Rohini Kasturi, CEO of HG Insights, about the transformative role of data intelligence in driving revenue growth and operational efficiency. They discuss the evolution of data usage in the context of AI, the importance of creating a growth playbook, and the need for precise intelligence in decision-making. Rohini shares insights on market dynamics, the impact of AI on sales and marketing, and the balance between automation and human insight. The conversation also touches on hiring trends, adapting to rapid change, and the future of service businesses in a data-driven world.
Takeaways
- Target the right markets with the right product offerings.
- Data intelligence is crucial for guiding business decisions.
- Creating a growth playbook aligns teams towards common goals.
- Understanding market dynamics helps in defining TAM, SAM, and SOM.
- AI enhances productivity and revenue growth.
- Tailored messaging resonates better with prospects.
- Communication is key during organizational transformations.
- Data quality and context are essential for accurate insights.
- Service businesses must adapt to the new economy.
- Leaders need to balance automation with human insight.
Chapters
00:00 The Role of Data in Revenue Growth
02:56 Rohini Kasturi's Journey in Data Management
05:46 Shifts in Data Usage for AI
09:02 Driving Revenue Growth with Data Intelligence
12:06 Creating a Growth Playbook
14:51 Understanding Market Dynamics: TAM, SAM, SOM
18:07 AI's Impact on Sales and Marketing
21:00 Balancing Automation and Human Insight
23:52 Risks of Relying on AI-Driven Insights
27:13 Hiring Trends in the Current Economic Climate
30:05 Adapting to Rapid Change in Business
32:51 Future Strategies for Data-Driven Companies
35:46 The Evolution of Service Businesses
38:58 Final Thoughts on Leveraging Data
Rohini Kasturi’s Social Media Links:
https://www.linkedin.com/in/rohinikasturi/
Rohini Kasturi’s Website:
Resources and Links:
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