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October 22, 2025 60 mins

In this episode of The Tech Leader's Playbook, Avetis Antaplyan is joined by Christian Ulstrup, founder of Powerline, to explore how AI is transforming business practices. Christian, with over a decade of experience in applied AI, discusses the evolution of AI technologies and their real-world impact on industries ranging from startups to the U.S. federal government. He shares insights on moving from experimentation to impactful applications of AI, stressing the importance of cultivating a culture of continuous experimentation. Together, Avetis and Christian dive into how leaders can leverage AI for exponential growth, from AI quick wins to deep organizational transformations. The conversation touches on practical applications, such as automating back-office processes, improving customer interactions, and identifying hidden opportunities through AI-driven insights. Christian also discusses his firm’s approach to using AI tools to generate value, drive profitability, and reduce costs while maintaining a human-centered focus. His unique perspective on the role of AI in shaping the future of work is both enlightening and inspiring, offering actionable advice for tech leaders eager to embrace the AI revolution.


Takeaways

  • AI's role is not just about the technology itself but how and where it's applied in business processes.

  • Business leaders must foster a culture of continuous experimentation to maximize the potential of AI.

  • AI quick wins involve improving existing processes to work faster and more efficiently, sometimes 10 times faster.

  • A "10x" approach, rather than incremental changes, can drive larger, more impactful transformations.

  • Engaging with AI tools and experimenting with them helps uncover surprising efficiencies and new opportunities.

  • Effective AI adoption starts with clear executive alignment and a formal mandate for experimentation across the organization.

  • Some AI models like GPT and Claude are revolutionizing business processes that were previously time-consuming or costly.

  • AI tools should be integrated into everyday workflows, from sales to HR, to gain real-time insights and efficiencies.

  • Companies should prioritize AI experimentation, with an eye on both short-term wins and long-term cultural transformation.

  • AI can help businesses of all sizes democratize access to powerful data insights, leveling the playing field for smaller companies.


Chapters

00:00 Introduction

01:26 Christian Ulstrup’s Background

03:15 AI’s Role in Business Transformation

05:47 The AI Quick Win

07:55 Thinking Big for AI Impact

09:54 Three Phases of AI Adoption

12:18 Tools for AI Adoption

14:37 Identifying Power Users

16:58 Formalizing AI Use Across the Organization

19:15 Analyzing Data with AI Tools

23:30 AI for Small Businesses

27:48 AI and Profit Impact in PE-backed Firms

31:46 Second-Order Effects of AI

34:08 Risk Reduction and AI

39:56 Opportunity Spotting with AI

44:23 Change Management and AI

49:42 Biggest Aha Moment in Christian’s AI Journey

54:03 The Future of Work with AI


Christian Ulstrup’s Social Media Links:

https://www.linkedin.com/in/christianulstrup/


Resources and Links:

https://www.hireclout.com

https://www.podcast.hireclout.com

https://www.linkedin.com/in/hirefasthireright

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