Carin Laniak, President, Excelsus Solutions, LLC

In this episode, Carin Laniak, President of Excelsus Solutions, shares her journey from the production floor to leading a thriving print company. She also shares her experience stepping into a leadership role at a company her father helped build, motivated by his legacy and later reflecting on how things changed after his retirement.

Carin talks about how Excelsus has stepped up its marketing game—something the company hadn’t really focused on before. After working with the Economic Gardening program, they began to rethink their approach, from strengthening their online presence to joining industry associations and identifying new markets. The result? A fresh focus on areas like interior décor and manufacturing, where their creativity and technical skills really shine.

Looking ahead, Carin is excited about the possibilities in the décor space—wall graphics, unique materials, and long-lasting custom installs. Whether it's printing on burlap, metal, or creating custom aisle units for retailers, Excelsus is all about figuring things out and making it happen.

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