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April 24, 2025 46 mins

In this thought-provoking episode of Think Factory’s Podcast Alka Bahal welcomes Jennifer Eccles for an in-depth discussion on the role of genetic counseling in modern reproductive medicine. As genetic testing becomes more advanced and widely available, Jennifer highlights the ethical and emotional complexities that come with helping patients make informed choices. From IVF clinics across the globe to the growing integration of AI, this conversation explores the delicate balance between technological innovation and the deeply human experience of fertility treatment.

Beyond the science, Jennifer and Alka explore the human side of genetic counseling, from the comfort and reassurance counselors provide to the weight of responsibility they carry. They also discuss how AI and automation are reshaping the field, making processes more efficient while ensuring that the personal touch remains at the heart of patient care.

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