Join us as we chat with Jim Minadeo, President of Zero Surge, about their unique approach to surge protection. In a market where many companies chase short-term gains, Zero Surge remains focused on providing long-lasting, reliable products that don't need replacing. Jim explains how their growth strategy centers on Value Added Resellers (VARs) and OEM partnerships, allowing them to penetrate high-end markets such as luxury yachts and upscale residential projects. He also discusses the challenges the company faces, including rising supplier costs due to new tariffs, and how they navigate the complexities of corporate payments. Tune in to hear Jim’s insights on managing growth while staying true to their mission, and get a glimpse of how Zero Surge is preparing for the future in an ever-evolving industry.
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