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October 2, 2025 24 mins

In this episode of The Think Factory podcast, host Susan Kleiner sits down with Roslyn Dashiell, CEO of PEI Kids, a nonprofit protecting child survivors of abuse and violence in Mercer County, NJ. Roslyn shares her journey from corporate marketing to nonprofit leadership, where she applies business savvy to sustain programs that change lives.

She discusses PEI Kids’ 40-year impact—counseling, prevention education, and juvenile intervention—along with her leadership style, staff wellness priorities, and the vital role of community partnerships. Roslyn also looks ahead, envisioning PEI Kids as a model for child safety and support nationwide.

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