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October 22, 2020 32 min

Remember FiveFingers Shoes? Neither did most consumers a dozen years ago, until it became a B2B manufacturer’s amazing B2C success story. Michael Martin, who spent 20 years in consumer goods, as sales and sales operations manager then executive, shares with us how he became the Chief Storyteller for a component manufacturer and helped to build a 9-figure consumer product – by not selling the product first, but putting the story first, actually leaving product samples in the trunk of his car before buyer presentations and then, oh, by the way, selling over $100,000,000 of the product within a few short years.


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