Episode: TTS-142 Men's Apparel to Master GTM w/ Ian Miller

In this episode of The Tooth Sleuth Podcast, Greg sits down with Ian Miller—entrepreneur, apparel expert, and GTM operator—to explore the unexpected overlap between men's fashion and building a market strategy that actually works. What starts as a conversation about fit, fabric, and confidence quickly shifts into a masterclass on positioning, clarity, and the discipline behind a clean go-to-market motion.

They open with a story about Ian's early days in apparel—learning the difference between style and identity—and move into a candid discussion on momentum, leadership, and why most GTM problems are really communication problems.

Together, Greg and Ian unpack:

From Apparel to GTM:
How understanding fit, form, and function in clothing gave Ian the foundation to build customer-centric strategies that scale.

Building a Repeatable Motion:
Ian's framework for removing noise, simplifying decisions, and creating a go-to-market engine teams can actually execute on.

Confidence as a Business Tool:
The psychology of dressing well and how presence, clarity, and intention translate directly into sales, leadership, and patient experience.

When to Pivot (and When to Double Down):
Lessons from apparel manufacturing that taught Ian how to manage risk, read early signals, and course-correct before it's expensive.

Ian's story blends creativity with operational insight, showing how the same principles that define a great wardrobe—fit, coherence, and consistency—are the ones behind every successful GTM strategy. Through his journey across fashion, entrepreneurship, and systems thinking, he demonstrates that style isn't superficial; it's a strategic lens that shapes how teams move, sell, and lead.

👉 Tune in now to learn how to sharpen your GTM motion, build trust through clarity, and use presence as a competitive advantage.

#ToothSleuth #GTMStrategy #PatientExperience #GnAConsult #Leadership #BrandAlignment #BusinessGrowth