TTS- 131 The EAZ Framework

 

What does it take to turn complex full arch cases into life-changing patient decisions?

In this episode of The Tooth Sleuth Podcast, host Greg Essenmacher sits down with Sarah Bogard, sales trainer at GnA Consult, who brings 20+ years of oral surgery experience and a track record of scaling a full arch practice to nearly 200 arches per year.

Sarah shares:

• Why empathy, assurance, and zeal (the EAZ Framework) are the foundation of case acceptance

• How to identify the 3 patient buyer types—and guide each one to "yes"

• Practical strategies for treatment coordinators to simplify complex cases without overwhelming patients

• The role of follow-up systems in turning leads into life-long patients

💡 Quote from Sarah: "Treatment coordinators aren't just selling dentistry—they're guiding transformation."

If you're a doctor, treatment coordinator, or DSO leader looking to increase case acceptance and strengthen patient trust, this episode is packed with insights you can apply immediately.

🎧 Tune in now and discover how to move beyond scripts and start building genuine connections that drive results.

#ToothSleuth #FullArch #CaseAcceptance #PatientExperience #GnAConsult