🎙️ Episode Title: From Pike Place to Prime
Guest: Joseph Michelli, Ph.D.
Host: Greg Essenmacher
In this episode of The Two Sleuth Podcast, Greg sits down with Joseph Michelli, Ph.D.—bestselling author and world-renowned expert on customer experience. From revitalizing the Pike Place Fish Market to guiding One Medical through its $4 billion acquisition by Amazon, Joseph shares what it takes to create extraordinary experiences that drive loyalty, growth, and trust.
They discuss:
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Why all business is personal—especially in dentistry
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How emotional connection fuels patient trust and case acceptance
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Lessons from brands like Starbucks, Zappos, and One Medical
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What dental practices can learn about service design and culture
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How leaders can shape every touchpoint of the patient journey
Whether you're building a brand or scaling a practice, this episode will challenge you to rethink service—and inspire you to deliver experiences worth remembering.
Learn more about Joseph
Visit www.josephmichelli.com
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