In Episode 10 of The TOP Lessons Podcast, we welcome Marc Angelos, founder of Anvictus Communication, for a deep dive into brand building for founders and the dos and don’ts of founder-led marketing. Marc explores key strategies like Google’s 7-11-4 rule, applying creator concepts to B2B, and the evolving role of AI in customized outreach and commercial applications. He breaks down the importance of shifting from a transactional mindset to a relationship-driven approach, emphasizing authenticity and finding your unique brand voice. Through digital relationship building and strategic branding, Marc shares actionable insights to help founders stand out in a crowded market. Tune in for valuable lessons on leveraging branding, AI, and trust to drive long-term success.
About Today’s Guest:
Most founders struggle to attract customers because they rely only on company branding. In reality, their personal brand is their greatest business asset. Through Anvictus, Marc helps founders turn their personal brand into a growth engine with AI-driven content strategy. This is known as “founder-led marketing.” He comes from 30 years as a Wall Street sales leader.
Since 2020, Marc has served executives at financial giants like UBS down to creator-led organizations like the Content Entrepreneur Expo. His strategies have created 3 best-selling authors, and he currently ghostwrites for multiple Finance & Technology CEOs on LinkedIn.
Key Points from this Episode:
Welcome today’s guest, Marc Angelos
About Anvictus Communication
Brand building for Founders
Dos and Don’ts for founder-led marketing
Google’s 7-11-4
Applying Creator Concepts to B2B
The evolution of AI and integration for customized outreach
Future of commercial usage of AI
Transactional mindset vs. relationship building mindset
The value of authenticity in branding
Finding your brand voice
The power of relationships and relationship building done digitally
Marc’s closing thoughts
Mentioned on the Show:
Recommend a Guest for The TOP Lessons Podcast: kathy@kgroupventures.com
Connect with The TOP Lessons on Instagram: @thetoplessons
Connect with Marc Angelos on Instagram: @marcangelosnyc
Email Marc Angelos: marc@anvictus.com
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