Embracing Gen Z - with Will Cannon

In this episode of the Tourism Chat Show, host Michelle welcomes Will Cannon, an Experience Supervisor at Weta Unleashed and the 2024 Young Tourism Export Council Rising Star Award winner.   Will discusses the significant influence of Gen Z in tourism, offering insights on how businesses can attract this dynamic audience. He emphasises the importance of sustainability, transparency, and inclusiveness in engaging Gen Z both as visitors and employees.   Will also shares his journey in the tourism industry and provides actionable advice for future planning, making this an episode filled with valuable takeaways for tourism professionals.   00:00 Welcome to the Tourism Chat Show 00:25 Introducing Will Cannon: Rising Star in Tourism 02:08 Will's Journey in the Tourism Industry 07:51 The Potential of Gen Z in Tourism 12:01 Engaging Gen Z: Insights and Strategies 19:35 Brands and Trends Shaping the Future 24:15 Creating Memorable Experiences at Weta Unleashed 27:53 Final Thoughts and Advice for Tourism Businesses   ___________________

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Today's Guest:

Will Cannon: https://www.linkedin.com/in/will-cannon-568807323/ 

Weta Unleashed: https://tours.wetaworkshop.com/unleashed/tickets/ 

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