TRENZ Unpacked - Making the most of your appointment streams

Kia ora and welcome back to The Tourism Chat Show! In this TRENZ Unpacked episode, host Michelle Caldwell shares her expert tips on how to maximise your appointment streams at TRENZ 2025. If you've ever felt like you were winging it at TRENZ, running from meeting to meeting without a clear strategy—this episode is for you! Michelle breaks down how to define your key markets, research buyers, and turn that knowledge into an effective pitch.

Plus, stick around for a special interview with Prasad from General Travel in India. He shares valuable insights into what Indian buyers are looking for at TRENZ and how to stand out when selling to this growing market.

Key Takeaways: 1. Define Your Key Markets

• Look at your past visitor data – Where are your customers coming from?

• Analyse industry trends – Are there emerging opportunities?

• Be specific about your ideal traveler – Luxury? Adventure? Family? Knowing this will help target the right buyers.

2. Research Buyers in Advance

• Use TRENZConnect to review attending buyers and their profiles.

• Prioritise quality over quantity – Focus on those who align with your market.

• Reach out in advance to secure meetings and maximise mutual appointment rankings.

3. Turn Research into an Effective Pitch

• Show buyers you understand their needs: “I saw that your company specialises in small group adventures; here’s how my product fits in.”

• Make it easy for them: Highlight transport options, package opportunities, and exclusives.

• Be solution-focussed: Address potential challenges buyers may have and provide clear answers.

4. Follow Up Like a Pro

• Send personalised emails referencing your conversation.

• Provide necessary collateral: images, rates, and booking details.

• Make it easy for buyers to take the next step.

Special Guest: Prasad Bagade from General Travel India

Michelle chats with Prasad from General Travel, who provides a deep dive into the Indian travel market, booking trends, and key insights for working with Indian buyers.

Highlights from the Conversation:

• Indian travel trends: Increasing demand for unique experiences, self-drive itineraries, and adventure activities.

• Peak booking seasons: Travel happens year-round, but peak times are Diwali, Christmas, and school holidays.

• Key factors for success: Food options (particularly vegetarian choices), clear communication, and reliable customer service.

• Working through inbound operators: Why Indian agents prefer working with ITOs and how it streamlines the process for New Zealand suppliers.

Bonus Episodes!

We have a special second episode this week to celebrate International Women’s Day! Tune in on Friday for an inspiring discussion on women in leadership in tourism. Plus, next week, we have a BIG announcement related to women in tourism—so make sure you’re subscribed and don’t miss it!

Final Thoughts

If you’re attending TRENZ 2025, now is the time to get strategic about your meetings. Make sure you define your markets, research the right buyers, and prepare a strong pitch.

Enjoyed this episode? Share it with someone who’s attending TRENZ this year!

Ka kite!

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