June 21, 2024 • 32 mins
Welcome to another episode of The TradeMarke, your go-to podcast for marketing in the trades. Join hosts Sarah Ghirardo and Eric Thomas as they dive deep into the world of SEO with industry expert David Kaminski. Discover the secret sauce behind Dave's success in building the largest window cleaning company in Arizona and Colorado using purely SEO strategies.
In this episode, Dave shares invaluable insights on creating impactful content, leveraging AI for content creation, and the power of collaborating with industry experts. Learn how to optimize your website, target high-value search terms, and improve your Google ranking without breaking the bank on paid ads.
Whether you're a seasoned home service marketing expert, or just starting out, this episode is packed with practical tips and strategies to help you navigate the competitive landscape of the roofing industry. Don't miss out on these game-changing ideas and start digging your SEO goldmine today!
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Episode Transcript
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(00:00):
If your competitor has 500 pages all about their roofing business,
all the products, all the how to do it, all the different types of shingles,
they have 500 pages on their website or blog posts talking about roofing and you have like 10 pages.
I've always known in my mind, Google hands down values the competitor's website better.
(00:22):
So kind of the secret sauce all these years has been just consistently putting
more content on my website. site.
Step into the Trademark, your go-to podcast for everything marketing in the trades.
Hosted by award-winning industry marketing experts, Sarah Girardo from Remarketable
and Eric Thomas from Rival Digital.
Together, we're here to unite the worlds of trades and marketing,
(00:45):
bringing you insights, stories, and strategies from the heart of the industry.
Whether you're a trade professional, a marketing expert, or somewhere in between,
this is the place for you.
Listen in as we're here for the big ideas, the game changers,
and the everyday successes.
Because at The Trademark, we're with the trades and for the trades.
(01:08):
All right. Welcome back, everyone. I know Sarah is actually in Texas right now. I am in Texas.
Yes, I am at the RocketX conference. And yeah, it's fun. A lot of fun.
And Dave is in Arizona, right? Arizona. Yeah. Yeah.
(01:29):
Yeah. Turning up the heat. The oven's preheating right now here. So.
That's awesome. So Dave, we like to start off the podcast with what is your favorite quote?
Oh, that's a really good one. What is my favorite quote?
Man, if you don't,
I have a few favorite quotes. Well, like this one is, I don't like to be cheap
(01:53):
on my way to success, right?
Like if I really want success, I don't want to be cheap about it.
I don't want to, you know, try to nickel and dime people. I want to pay people
what they're worth, surround myself with people who are valuable and,
you know, pay them their valuable wages.
So just, if you're trying to get super successful, you can't be cheap on your way to success.
(02:14):
It's going to cost you some, it's not always monetary, but it's going to cost
you some time too right so put some time into it and and don't be cheap yeah
that's an awesome quote i think we've always said and every podcast time is
money literally it's been a theme this year,
it's more than that because you can't get it back you can get money back but
you can't get your time back right yeah you're right and you're always just
(02:36):
buying time or looking to never buy time i don't even know how to explain it but yeah Yeah.
I'm super excited to have you.
Sorry, I interrupted you, but my second favorite quote is who,
not how, right? Why spend the
time learning something when you can find somebody who knows how to do it?
(02:57):
Yeah, that's a great quote. Not how. Yeah.
All right. Well, Dave, tell us a little bit about you and what's going on in
the digital world and all the good stuff.
Yeah. So first of all, I know you mentioned SEO a second ago,
Eric, and most people are like SEO, but you want to cover your ears and just go running, right?
I mean, that's how people feel because they've been duped. They've paid for
(03:20):
marketing companies that haven't performed.
But if you can wrap your brain around SEO, then it's a really easy and simple
process. Well, that being said, Dave Kaminsky, I've owned my own business since 1999.
I own the largest window cleaning company in Arizona and Colorado.
And I built it 100% with SEO. I never paid money for advertising.
(03:44):
And don't do that. That's a terrible way to grow a business.
But I actually figured out how to do it.
That's what my passion was. And I'm like, man, if I can figure out how to get
up on the Google search engines and I don't have to pay marketing companies,
then, you know, I'll be it actually worked pretty cool.
I don't run those businesses anymore. I still own them. So I've got some really
(04:04):
good members around me and they're fantastic.
But I thought, you know, with my knowledge, I don't go. Why shouldn't I just
go share this with other business owners?
Because as a business owner, you should spend your time running your business
and doing what you're really good at. I spent years trying to figure out the
methods and stuff that I have for my knowledge.
(04:24):
So go run your business and let a marketing expert figure out the marketing part for you.
So that's kind of why I transitioned out of those businesses and started my
marketing business. Nice.
That's awesome. And so what was the secret sauce? You didn't pay for Google,
but everyone is now paying for Google.
(04:45):
Yeah. And so, yeah, what did you do back then?
Yeah. So the secret sauce back then, even five years ago, 10 years ago,
backlinks were pretty important and people were building like PBNs, private blog networks.
I never really got into that. I was always pretty focused on the content side of it.
And now everybody with chat GPT coming out and just content like crazy.
(05:09):
Now everybody's kind of figuring out what I kind of figured out many years ago
is if I just kept putting consistent content onto my website,
if I talked about every Every aspect of my business,
I figured if your competitor has 500 pages all about their roofing business,
all the products, all the how to do it, all the different types of shingles,
(05:32):
they have 500 pages on their website or blog posts talking about roofing and you have like 10 pages.
I've always known in my mind, Google hands down values the competitor's website
better. So kind of the secret sauce all these years has been just consistently
putting more content on my website.
Yeah, absolutely. Yeah. And that's, um, we're talking with, we're talking with
(05:55):
Jim Clouk recently on the podcast and, and he's, he's real big into the podcast
space, but he follows Marcus Garrett.
They ask you to make frames where they create pieces of content around all the
commonly asked questions that, you know, that homeowners may have.
And I'm, I'm a huge fan of that for sure. Just like you were mentioning,
(06:16):
like if, if that roofing company has a blog article for For every comparison,
asphalt shingles versus, I don't even know another type of shingle,
but this type of shingle versus that type of shingle, which is better?
Should you get a darker shingle or a lighter shingle? Which is better?
And people are asking these questions and you're creating content around every single topic.
Well, then obviously, like you said, Google's going to see that website as more
(06:40):
of the authority in that particular topic versus someone that has one blog article
that says five reasons why you should get your roof inspected this spring.
And that's it. it yeah yeah and blog
articles too like people don't realize it that's how you target
search terms so if you're gonna do a blog five reasons
you should get your you know roof inspected people don't really search that
(07:02):
search term but like you said we'll search the people ask questions um that's
one of our strategies for sure is getting all those people ask questions and
get them on your website google yeah google loves that eats it up yeah do you for your for
you all, for those like people also ask type questions,
do you all just use the ones that you see on Google as well?
(07:23):
Or is there any other tools that you've heard of or have used in the past that
work well for that type of, that creation of that strategy?
Yeah, that's a great question. There's two different ways to figure out the
questions that people ask.
One is just going to Google and ask the question, right? And you'll see a box
with a couple other questions. And if you click on them, more pop up.
So I just start clicking on a whole bunch and soon you'll get 50 questions and that's great.
(07:46):
And you can use a tool semrush.com. That's one of my favorite SEO tools and
just type the search term in there.
And then it'll list all the questions that people ask, you know, like roofing company.
If you want to search roofing company on there, Google will display all the
search terms that are people's questions on that and then categorize them from
most asked to least asked. So you can sort them by search volume.
(08:10):
How does collaborating with industry experts and stuff, how does that kind of
help out with your company?
Yeah, that's a good question. So yeah, the name of our business is Collaborate or Collaborate Pro.
But the reason it works is, like I was talking about a minute ago,
five or 10 years ago, Google really valued backlinks.
It was just backlinks, period.
(08:33):
Well, now if you're going to link your website to something,
it better be industry related or it better have some authority.
Now, the authority is like Chamber of Commerce or Better Business Bureau.
I mean, even Yelp. Nobody likes to advertise with Yelp, right?
I've never met anybody that says, hey, I love advertising with Yelp.
But you want a business profile there because it makes your business legitimate.
(08:53):
Now, collaborating with other industries, that's kind of what a bit of our secret sauce is.
We have a whole bunch of roofers. We have a whole bunch of dentists we work
with. We have pressure washers. We have window cleaners.
We even have wedding venues, like tons of people in the same industry.
Car detailer, stuff like that, right? Well, what happens when you connect one
roofer to another roofer and it's congruent, it's the same industry,
(09:17):
Google really loves that.
So you're basically showing another roofer love and you're telling Google,
I'm associating my roofing website with other roofers. So it brings up your authority.
Uh-huh. How does that do that? So you're linking roofers with other roofers? Is that what you said?
Is it like a lead aggregator? Or what does that look like?
(09:40):
Yeah. So you can do it a couple different ways. You can find an inner page on
your website or a blog post.
Blog posting at last time is called guest posting.
If I did a blog post on my roofing website and let's say Eric had a roofing
company, in my blog post, I'd talk about an amazing roofer or commercial roofing
company, something like that.
I like to, when I do a late, I'll do his exact business. So it'd be like ericsroofingcompany.com.
(10:06):
And I'd put that link within the blog post or somewhere within my website.
So now I'm just simply connecting my roofing website to another roofer's website. Yeah.
Yeah. That's good stuff.
What are some So for the DIY savvy contractors out there, what are some ways
(10:26):
that they can go about that kind of outreach for other roofers or other pressure washing companies?
That's a great question. I would not reach out to my competitor.
Definitely not. But I'm in Phoenix, right?
So if I owned a roofing company here, I'd call up a roofer in Dallas,
in Miami, Chicago, Los Angeles.
(10:48):
What do I care? They are not my competition, right?
A lot of business owners think it's all competition, but really when you work
together and you collaborate, you're going to get a lot more success.
So you reach out to the other roofer and say, Hey man, I'm putting some content
on my site. Like I loved your, I love your website. I was looking at it. It seems pretty legit.
Do you mind if I, you know, put a link on my website to your website?
(11:11):
And usually they're like, Oh yeah, that's cool.
And then you ask them, Hey, since I'm doing you a favor, can you do it for me?
Yeah. Or like you're at a trade show right now. Right. So if you're at a trade
show with similar people in your industry, we all make friends.
We all hang out. We all network.
Right. So just start talking to other people. I speak at trade shows all the
time. And I'm like, hey, raise your hand if you're in the roofing industry.
(11:34):
I'm like, I'm like, look around, guys. These guys are all your friends.
You should all work together.
So the outreach is huge. It is really big.
Yeah most definitely and like bringing out other companies
that are similar i guess that have similar blog
structures and great content i
guess i could yeah i could see it going a couple of
(11:54):
different ways but it's an interesting strategy it
as long as they're not your competition in the area so how
about this how about we all we all have marketing
companies we should all do the same thing right most
marketing companies like oh that's my competition we're not
competition there is so much business out here for marketing yeah there's so
(12:15):
much and we do that right like yeah so we i host conferences myself and i bring
out other marketing companies and sometimes they might be competitors or they
think they are and then at the end of the game they're like oh no no,
there's way more than enough for all of us.
And when we're collaborating together, we're better together.
(12:37):
Especially, you know, and so that's what we've learned together.
And honestly, it's just been a force.
And at this conference that I'm at today, I had four different marketing agencies
on stage, or five, and we were, you know, I selected them to go on stage with
me because I was like, yeah, I just want to hear your brilliance.
Like, what are you going to share? How are we going to teach?
(12:58):
How are we going to come out?
And I think you're right. That's what it's about. I love being at conferences
and I go find all the other marketing companies and I always go talk to them. I'm like, hi, I'm Dave.
How are you? I started talking and a lot of times they're like,
we're like the same people.
Like we have the same, like we're the same, right? Let's, let's have some fun together.
(13:20):
Oh yeah. Some people are friendly, some people not so much, but you know,
I, I'd rather just be friends with everybody.
Yeah. Dave, I think, I think you and I would, would, would hit it off at a trade
show if we ever, if we ever ran into each other, I'm the same way at those things.
I'm like, I mean, we were in, when we were at that marketing for the,
the, the trade summit, we were down on Bourbon street.
(13:40):
I was down there with like, with my direct competition and we were like buying
each other drinks and taking pictures and and just hanging out and that's yeah
i'm the same way i'll walk up to the marketing companies and be like we're in
the same boat man like i feel your pain brother everybody wants me.
(14:01):
Like if you each shared you know two or three good nuggets with the other person
like that's that's awesome man like i yeah it breaks my heart if you see a business
fail like Like, man, it's hard to run a business, right?
So if somebody came to me, I'm like, hey, I got a couple secrets for you.
I'd be like, really? That's so cool. Yeah.
And so what revenue-sized businesses do you work with in the roofing industry?
(14:26):
I'm getting into roofing, so I'm kind of learning about it as I go.
So whatever insights you have in that, that would be awesome to learn.
Yeah. I mean, roofing, you really don't want to work with a company that's just starting out.
It's it's hard to get traction if you're just
doing seo if you're doing paid ads you know there's paid ads
that can you know bring in leads that's kind
(14:48):
of a good way to go to get instant traffic and and leads coming in for roofers
but if you're working for a roofing company that's semi-established it's pretty
easy like it's really easy to target exact searches that you want a roofer to
show up for and we have a roofer that shows up for a roofer near me roofing company
near me, local roofer near me, residential roofer near me, commercial roofer
(15:11):
near me, like you can legitimately get your website to show up for all these
search terms if you know how to code your website properly.
And it's not even that hard. The first step is you do a blog post and you title
it Roofing Company Near Me.
That's the title of your blog post. And it's not hard.
And then within the content, you want to geotag an image within your city.
(15:34):
And then within the blog post, you want to put a Google map that's within your city.
Or the Google map is of your Google business within your city.
And then you want to link to stuff within your city. and then
you want to link to you know authorities like somebody in
the roofing industry so when you do that it's literally coding
your website to tell google hey i want to show up for
(15:55):
roofing company near me like this is my content because you're not ever going
to joke for that search term if that exact those exact words aren't even in
your website if you're a roofer starting out like don't get discouraged you're
in an industry that has millions of searches like you literally are in a gold mine of an industry.
You just, either you guys read the book Three Feet from Gold?
(16:17):
No, but tell me about it. Yeah, so like this prospector, he spent all of his
fortune and bought all this gold mining equipment back in the gold rush.
And I don't remember if he moved to Colorado or California or Alaska, one of the three states.
And he got in the mountain and he dug and he dug and dug and dug.
And just finally like, man, I give up, no gold.
So he sold all this equipment for pennies on the dollar. And the guy who bought
(16:41):
his equipment went into his mind, instead of digging this way, dug that way.
He went three feet and struck it, like just hit the biggest jack.
So if you're a roofer, if you're in an industry that has a lot of searches, I always refer to that.
You're in a gold mine. You just don't know which direction you need to dig.
These blog posts, like roofing company near me, that's a gold mine search term,
(17:05):
but you need to know how to get your website and throw it from there.
Also, if you're running even Google paid ads and you're trying to run an ad
for a roofing company near me, but you don't have that content on your website,
your website's not brilliant.
With the Google ads, Google's going to charge you a higher dollar cost per click on that ad.
So if you have the content on your website, your cost per click comes down.
(17:27):
So you really want your website to be congruent with your ads.
Yeah, something that we've done in the past that has helped a lot from the paid
advertising side is using blog articles that answer questions about the search query and site links.
(17:47):
Like a site link extension back you know we were testing that out a couple years ago,
and it worked well then it hasn't been as as well recently
but kind of like you were saying we noticed we did notice a positive correlation
in the performance of those ads when we were we were running the ad obviously
to show up for ac repair near me but within those site link extensions were
showing you know why is my ac not blowing cold air what causes you know an air
(18:13):
conditioner to stop working,
we were linking blog articles to it, and we had noticed a positive,
result in some of those paid advertisements.
Same with your Google Maps.
If you have that content on your website, it helps your Maps to show up for it as well.
Do you think that the near-me searches are going to be relevant or in the new
(18:37):
search experience that Google wants to put out?
Yeah, I do. Or are you going to change to like a TikTok video of someone near them?
With a roofing like like i don't even know like
what's the like what does that look like i saw i saw a
i think it was tiktok i don't know where i saw it but somebody named
(18:58):
their restaurant thai food near me restaurant like that was the name of the
restaurant literally food restaurant near me you know why because they don't
know anything about marketing right so or everything they know everything about
marketing you don't know right you gotta make some Thai food,
but you sure don't know marketing. So just name your restaurant that.
(19:18):
It was awesome. But if you think about it, 10 years ago, people weren't searching near me.
They were searching like their city, right? So they would search,
you know, like dentist and then the city they're in or whatever.
Well, Google's really, and you guys know this, really have narrowed down.
And it's good because if you're a business owner, you don't want a national
company taking all of your business.
(19:39):
If you're local, like Google's done a really good job of that.
So the searches have increased the degree it's amazing
like in the dental industry like if you were to look for dental implants on
a scale of under the keyword difficulties like a hundred
but dental implants near me the
keyword difficulty is like a 40 so with
a whole lot show up for that search term than actual dental
(20:02):
implants so and roofing is the same way
too like some of these near me roofing search terms are not as difficult
to show up for as like roofing a group thing is
way too broad but it's like an almost
an impossible search term to show up and it's just
it's not really a transactional search term but roofing
near me is transactional somebody's really looking for somebody
(20:22):
to go spend money yeah and what and and
do people buy a new roof like what's
the there's got to be lots of different intent intent right so
if there's a storm and they have damage so
that's a keyword subset right and then if that's
they want to be more efficient so they're looking
for efficiency in their roofing is i'm guessing because i'm thinking about the
(20:46):
search right what's the consumer like what it what does the keyword like what's
the population where would you start are you chasing after the storm or are
you going after tax rebates and like incentives Like what,
where would you start in that area of roofing?
Yeah, where I would start is if you use semrush.com and you type in roofing
(21:08):
or roofing near me or roofing company near me.
And you can sort them by search volume. So search volume comes up first.
However, I like the KD column, which stands for keyword difficulty.
So I like to search by the keyword difficulty and I go from the least difficult
to the most difficult. Okay.
So the least difficult are right on top. And the competition is like zero.
(21:31):
Super easy to rank for these search terms.
And if you scroll down, usually you'll find a search term that's got 100, 200.
I found like search terms in the roofing industry that have like 1200 searches a month.
And the keyword difficulty is like a three, which basically means you just need
to do a blog post to put that content on your website.
You're going to start showing up for it. so if you add you
(21:51):
know five ten fifteen twenty of those search terms
that you know have a hundred to a thousand searches now
all of a sudden you're attracting searches to your website you know for you
know two thousand to four thousand searches a month and you're going to start
getting some traction you don't want to start roofing company near me at the
very top that's the hardest one you want to start at the bottom and work your
(22:13):
way up yeah yeah okay yeah Yeah, yeah, that makes sense.
SEO is always something that I am learning. And the new SGE,
I'm just like wrapping my head around it daily of like what is going on with
Google. So I like to ask all these questions.
I don't know, so please tell me. Yes, speaking of which, you know,
(22:36):
with SGE and all that stuff, Dave, where do you see AI?
I mean, I know that this is kind of like just a lot of it's kind of subjective
to personal opinion until Google finally rolls SGE out at large.
But where do you find that AI is playing a role or going to be playing a role
(22:57):
in content creation and even website development?
Yeah. So we've been using AI content for probably, I don't know,
at least three years, maybe longer.
Started with Jarvis before it turned to Datford, right?
It was awesome because Because when it came out, I bought an unlimited version.
I'm like, yeah, baby, this is it, right?
(23:17):
I don't have to wait for articles on iWriter or wherever.
And I was like, jackpot. And...
I still have that unlimited version and our team uses it a little bit for certain things.
But, you know, I think if you keep putting relevant content up there and we
use the AI plus a human, you don't just throw it all on there.
(23:37):
You tweak it a little bit.
But man, the AI writing has gotten so good, like so good.
And I was just on a meeting yesterday and I was looking at some AI content and
like throw it on a LinkedIn blog post ranking number one. And it's all AI written.
So, you know, we all evolve.
And if AI content is ranking and it's working and it's getting the Google search
(24:02):
engines coming to your website, I'd keep doing it till it stops working.
Because what if it never stops working and you're that far behind the ball, right?
It'd be a lot of catching up to do. yeah yeah it's definitely you know a lot
of a lot of the powers in the prompt to like oh yeah oh yeah making sure making
sure it omits you know certain words like delve and unravel and.
(24:29):
Like i've like always joking i always just talk i'm just like always walk around
saying delve like oh let's delve into this because it's just like when you see
delve i'm just like yep that's true Yeah, but also like,
yeah, if you want AI to write you a content like roofer near me or dentist near me,
it's going to start putting other businesses and companies into the content and it just doesn't.
(24:52):
So you have to, like you said, the prompt I like to say first,
first prompt I do is can I have 10 very congruent articles on the roofing industry?
And so then AI will give me 10 article types. and
then i'll ask it for five blog posts for each each topic split it down into
(25:13):
five more so now i've got 50 topics to write on and that works that works extremely
well i mean you just get a piece of content for each one of those article sub
articles and now you got 50 articles.
And you're going to ask it to be a social post on this article yeah and it just
keeps going like it's never easy like what else can i do right yeah yeah,
(25:38):
I want some time to sleep and eat and see my family. Like, man,
yeah, you just keep going down a rabbit hole. You can just keep on going.
Yeah, it works harder, not harder is what I tell everybody.
Yeah, I've gone down a rabbit hole recently with AI around like creating WordPress
plugins, like actually writing the code for it.
(26:01):
And then I'll throw it into a code editor and, you know, make the adjustments
and the kind of the, the changes that I want, but it does all the heavy lifting up front.
And I'm like, and it, and honestly, like some of the code that is putting out
for these plugins, like it's good enough to like package it up and upload it
to a WordPress install and use it's, it's kind of crazy.
(26:24):
It's, it's really cool how it's, it's definitely, it's definitely coming a long
way in such a short time, which is really cool.
And I guess kind of to delve in to that topic a little more on the coding side,
how about even building websites?
Have you used AI much even there for actually building websites or handling help with websites?
(26:47):
I tried a little bit of it, but I outsourced it. And what I got,
I wasn't really that impressed with.
But that was probably a year ago. So I haven't really too much then.
But yeah, no, I really haven't. How about you?
I tried one as well. I know Wix does it now too, though. I've seen that Wix
(27:07):
is actually pretty solid. They've got an AI website builder.
That's cool. Yeah. Yeah. I don't know.
But I think I've tried more of the landing page thing. What do you need the most?
Yes, you can build a website, but these brands today, I mean, think about the...
(27:28):
E-commerce like tiktok brands that you're seeing
all of a sudden well they're like i just need a landing page and then
it funnels right you've got a marketing funnel
going on and so i i
just i don't know i've been using like durable ai and
gamma and just testing them out like i love to
test ai products right like yeah talk about
(27:50):
upper level geek with ai that is me
i'm like what new new thing came out and what can i use it for that's it so
i get i get distracted by the ai images like like sit down here actually i have
one yeah like okay now put a dinosaur on top of it.
(28:11):
Yeah like my son wanted to build his own tree house yeah
oh my god we went and printed a sticker like
that was all right like yeah
i get distracted by that stuff i i get i
get it like yeah it's it's pretty rough with
the images because i'll literally i'll be like i'm like all right
like paint a you know a picturesque colorado scenery with
(28:32):
a nice children's play set and slide and i'll be like all right now put me on
top of a dinosaur going down the slide with flames spitting out he's just like
you know you're like you can't ask ai to do when they do pictures is they always
spell wrong like yeah micah's treehouse like there was two
I's in his name and treehouse spelled with one E.
(28:55):
It's like you are so amazing, but you literally spell on an image.
That's the one thing I've always... And you spell it for it.
Yeah, but now you can edit it. I put quotes around it and everything.
It doesn't matter. It still spells it wrong. It makes me nuts. Yeah.
I wonder if they would still spell delve wrong.
(29:18):
Delve into things. I've never said that word in my entire life.
I did read the other day and in one of my i was like sending an email and i
was like what is delve should it be that word does that even make sense yeah
it took me to another level,
anyway so it's a good word yeah yeah yeah yeah yeah most definitely i'm going
(29:41):
to have to jump off so eric do you want to finish this podcast and yeah yeah
i mean yeah absolutely i mean we're We're actually getting kind of close to
the time we got to bounce.
So Dave, I was actually, typically I kind of like to ask before we go,
if there was anything that we haven't hit on yet or we haven't chatted about
yet that you were actually hoping that we could talk about before we say sayonara to this episode?
(30:04):
Well, I just like to encourage other business owners.
It's not as difficult as you may think it is.
Like a lot of business owners, you hear SEO or marketing, they just want to
cover their eyes and ears and go running.
It's really not as difficult as you think it is.
Put some good content on your website.
Make sure you separate all your services out. Don't put all your services on one page.
(30:28):
Give Google some really good information about your business and you are going
to start showing up for searches.
You are going to start getting people coming to your website because you're
educating them them with good content. So it's really not as difficult as you think.
We do even have some free resources on our website, CollaboratePros.com.
And there's like a podcast button and you can click on there and get all sorts
(30:50):
of videos on how to do stuff.
Awesome. Yeah. We'll be sure to link that in the show notes.
And then for our listeners out there that may want to get a hold of you,
is that the best way to do so?
Just connect with you on your website? Yep.
CollaboratePros.com. Awesome. Awesome. Well, thanks for listening, everybody.
And if you could actually leave us a review and share our podcast,
(31:13):
we would love to have that.
And Dave, thank you so much for coming on. We appreciate you and learning about you.
Yeah. Everybody have a great day. Nice hanging out, guys. Thanks, Dave.
That wraps up another episode of The Trademark, where we bridge the worlds of
the trades and marketing one story at a time.
(31:33):
We can't wait to see you next time. Thank you to The Trades for giving back
big, loving big, and taking massive action.
Don't forget to join us next time for more engaging conversations and innovative ideas.
If you enjoyed today's episode, please leave us a review and share it with your
colleagues and friends in the trades and marketing.
Your support means the world to us.
(31:56):
Stay connected with us off the air by following us on social media.
We'd love to hear your thoughts and get your feedback.
Until next time, keep making your mark in the trades.
Thank you for listening to The Trademark. Goodbye for now. And remember,
we're with the trades for the trades.
If your competitor has 500 pages all about their roofing business,
all the products, all the how to do it, all the different types of shingles,
they have 500 pages on their website or blog posts talking about roofing and you have like 10 pages.
I've always known in my mind, Google hands down values the competitor's website better.
(00:22):
So kind of the secret sauce all these years has been just consistently putting
more content on my website. site.
Step into the Trademark, your go-to podcast for everything marketing in the trades.
Hosted by award-winning industry marketing experts, Sarah Girardo from Remarketable
and Eric Thomas from Rival Digital.
Together, we're here to unite the worlds of trades and marketing,
(00:45):
bringing you insights, stories, and strategies from the heart of the industry.
Whether you're a trade professional, a marketing expert, or somewhere in between,
this is the place for you.
Listen in as we're here for the big ideas, the game changers,
and the everyday successes.
Because at The Trademark, we're with the trades and for the trades.
(01:08):
All right. Welcome back, everyone. I know Sarah is actually in Texas right now. I am in Texas.
Yes, I am at the RocketX conference. And yeah, it's fun. A lot of fun.
And Dave is in Arizona, right? Arizona. Yeah. Yeah.
(01:29):
Yeah. Turning up the heat. The oven's preheating right now here. So.
That's awesome. So Dave, we like to start off the podcast with what is your favorite quote?
Oh, that's a really good one. What is my favorite quote?
Man, if you don't,
I have a few favorite quotes. Well, like this one is, I don't like to be cheap
(01:53):
on my way to success, right?
Like if I really want success, I don't want to be cheap about it.
I don't want to, you know, try to nickel and dime people. I want to pay people
what they're worth, surround myself with people who are valuable and,
you know, pay them their valuable wages.
So just, if you're trying to get super successful, you can't be cheap on your way to success.
(02:14):
It's going to cost you some, it's not always monetary, but it's going to cost
you some time too right so put some time into it and and don't be cheap yeah
that's an awesome quote i think we've always said and every podcast time is
money literally it's been a theme this year,
it's more than that because you can't get it back you can get money back but
you can't get your time back right yeah you're right and you're always just
(02:36):
buying time or looking to never buy time i don't even know how to explain it but yeah Yeah.
I'm super excited to have you.
Sorry, I interrupted you, but my second favorite quote is who,
not how, right? Why spend the
time learning something when you can find somebody who knows how to do it?
(02:57):
Yeah, that's a great quote. Not how. Yeah.
All right. Well, Dave, tell us a little bit about you and what's going on in
the digital world and all the good stuff.
Yeah. So first of all, I know you mentioned SEO a second ago,
Eric, and most people are like SEO, but you want to cover your ears and just go running, right?
I mean, that's how people feel because they've been duped. They've paid for
(03:20):
marketing companies that haven't performed.
But if you can wrap your brain around SEO, then it's a really easy and simple
process. Well, that being said, Dave Kaminsky, I've owned my own business since 1999.
I own the largest window cleaning company in Arizona and Colorado.
And I built it 100% with SEO. I never paid money for advertising.
(03:44):
And don't do that. That's a terrible way to grow a business.
But I actually figured out how to do it.
That's what my passion was. And I'm like, man, if I can figure out how to get
up on the Google search engines and I don't have to pay marketing companies,
then, you know, I'll be it actually worked pretty cool.
I don't run those businesses anymore. I still own them. So I've got some really
(04:04):
good members around me and they're fantastic.
But I thought, you know, with my knowledge, I don't go. Why shouldn't I just
go share this with other business owners?
Because as a business owner, you should spend your time running your business
and doing what you're really good at. I spent years trying to figure out the
methods and stuff that I have for my knowledge.
(04:24):
So go run your business and let a marketing expert figure out the marketing part for you.
So that's kind of why I transitioned out of those businesses and started my
marketing business. Nice.
That's awesome. And so what was the secret sauce? You didn't pay for Google,
but everyone is now paying for Google.
(04:45):
Yeah. And so, yeah, what did you do back then?
Yeah. So the secret sauce back then, even five years ago, 10 years ago,
backlinks were pretty important and people were building like PBNs, private blog networks.
I never really got into that. I was always pretty focused on the content side of it.
And now everybody with chat GPT coming out and just content like crazy.
(05:09):
Now everybody's kind of figuring out what I kind of figured out many years ago
is if I just kept putting consistent content onto my website,
if I talked about every Every aspect of my business,
I figured if your competitor has 500 pages all about their roofing business,
all the products, all the how to do it, all the different types of shingles,
(05:32):
they have 500 pages on their website or blog posts talking about roofing and you have like 10 pages.
I've always known in my mind, Google hands down values the competitor's website
better. So kind of the secret sauce all these years has been just consistently
putting more content on my website.
Yeah, absolutely. Yeah. And that's, um, we're talking with, we're talking with
(05:55):
Jim Clouk recently on the podcast and, and he's, he's real big into the podcast
space, but he follows Marcus Garrett.
They ask you to make frames where they create pieces of content around all the
commonly asked questions that, you know, that homeowners may have.
And I'm, I'm a huge fan of that for sure. Just like you were mentioning,
(06:16):
like if, if that roofing company has a blog article for For every comparison,
asphalt shingles versus, I don't even know another type of shingle,
but this type of shingle versus that type of shingle, which is better?
Should you get a darker shingle or a lighter shingle? Which is better?
And people are asking these questions and you're creating content around every single topic.
Well, then obviously, like you said, Google's going to see that website as more
(06:40):
of the authority in that particular topic versus someone that has one blog article
that says five reasons why you should get your roof inspected this spring.
And that's it. it yeah yeah and blog
articles too like people don't realize it that's how you target
search terms so if you're gonna do a blog five reasons
you should get your you know roof inspected people don't really search that
(07:02):
search term but like you said we'll search the people ask questions um that's
one of our strategies for sure is getting all those people ask questions and
get them on your website google yeah google loves that eats it up yeah do you for your for
you all, for those like people also ask type questions,
do you all just use the ones that you see on Google as well?
(07:23):
Or is there any other tools that you've heard of or have used in the past that
work well for that type of, that creation of that strategy?
Yeah, that's a great question. There's two different ways to figure out the
questions that people ask.
One is just going to Google and ask the question, right? And you'll see a box
with a couple other questions. And if you click on them, more pop up.
So I just start clicking on a whole bunch and soon you'll get 50 questions and that's great.
(07:46):
And you can use a tool semrush.com. That's one of my favorite SEO tools and
just type the search term in there.
And then it'll list all the questions that people ask, you know, like roofing company.
If you want to search roofing company on there, Google will display all the
search terms that are people's questions on that and then categorize them from
most asked to least asked. So you can sort them by search volume.
(08:10):
How does collaborating with industry experts and stuff, how does that kind of
help out with your company?
Yeah, that's a good question. So yeah, the name of our business is Collaborate or Collaborate Pro.
But the reason it works is, like I was talking about a minute ago,
five or 10 years ago, Google really valued backlinks.
It was just backlinks, period.
(08:33):
Well, now if you're going to link your website to something,
it better be industry related or it better have some authority.
Now, the authority is like Chamber of Commerce or Better Business Bureau.
I mean, even Yelp. Nobody likes to advertise with Yelp, right?
I've never met anybody that says, hey, I love advertising with Yelp.
But you want a business profile there because it makes your business legitimate.
(08:53):
Now, collaborating with other industries, that's kind of what a bit of our secret sauce is.
We have a whole bunch of roofers. We have a whole bunch of dentists we work
with. We have pressure washers. We have window cleaners.
We even have wedding venues, like tons of people in the same industry.
Car detailer, stuff like that, right? Well, what happens when you connect one
roofer to another roofer and it's congruent, it's the same industry,
(09:17):
Google really loves that.
So you're basically showing another roofer love and you're telling Google,
I'm associating my roofing website with other roofers. So it brings up your authority.
Uh-huh. How does that do that? So you're linking roofers with other roofers? Is that what you said?
Is it like a lead aggregator? Or what does that look like?
(09:40):
Yeah. So you can do it a couple different ways. You can find an inner page on
your website or a blog post.
Blog posting at last time is called guest posting.
If I did a blog post on my roofing website and let's say Eric had a roofing
company, in my blog post, I'd talk about an amazing roofer or commercial roofing
company, something like that.
I like to, when I do a late, I'll do his exact business. So it'd be like ericsroofingcompany.com.
(10:06):
And I'd put that link within the blog post or somewhere within my website.
So now I'm just simply connecting my roofing website to another roofer's website. Yeah.
Yeah. That's good stuff.
What are some So for the DIY savvy contractors out there, what are some ways
(10:26):
that they can go about that kind of outreach for other roofers or other pressure washing companies?
That's a great question. I would not reach out to my competitor.
Definitely not. But I'm in Phoenix, right?
So if I owned a roofing company here, I'd call up a roofer in Dallas,
in Miami, Chicago, Los Angeles.
(10:48):
What do I care? They are not my competition, right?
A lot of business owners think it's all competition, but really when you work
together and you collaborate, you're going to get a lot more success.
So you reach out to the other roofer and say, Hey man, I'm putting some content
on my site. Like I loved your, I love your website. I was looking at it. It seems pretty legit.
Do you mind if I, you know, put a link on my website to your website?
(11:11):
And usually they're like, Oh yeah, that's cool.
And then you ask them, Hey, since I'm doing you a favor, can you do it for me?
Yeah. Or like you're at a trade show right now. Right. So if you're at a trade
show with similar people in your industry, we all make friends.
We all hang out. We all network.
Right. So just start talking to other people. I speak at trade shows all the
time. And I'm like, hey, raise your hand if you're in the roofing industry.
(11:34):
I'm like, I'm like, look around, guys. These guys are all your friends.
You should all work together.
So the outreach is huge. It is really big.
Yeah most definitely and like bringing out other companies
that are similar i guess that have similar blog
structures and great content i
guess i could yeah i could see it going a couple of
(11:54):
different ways but it's an interesting strategy it
as long as they're not your competition in the area so how
about this how about we all we all have marketing
companies we should all do the same thing right most
marketing companies like oh that's my competition we're not
competition there is so much business out here for marketing yeah there's so
(12:15):
much and we do that right like yeah so we i host conferences myself and i bring
out other marketing companies and sometimes they might be competitors or they
think they are and then at the end of the game they're like oh no no,
there's way more than enough for all of us.
And when we're collaborating together, we're better together.
(12:37):
Especially, you know, and so that's what we've learned together.
And honestly, it's just been a force.
And at this conference that I'm at today, I had four different marketing agencies
on stage, or five, and we were, you know, I selected them to go on stage with
me because I was like, yeah, I just want to hear your brilliance.
Like, what are you going to share? How are we going to teach?
(12:58):
How are we going to come out?
And I think you're right. That's what it's about. I love being at conferences
and I go find all the other marketing companies and I always go talk to them. I'm like, hi, I'm Dave.
How are you? I started talking and a lot of times they're like,
we're like the same people.
Like we have the same, like we're the same, right? Let's, let's have some fun together.
(13:20):
Oh yeah. Some people are friendly, some people not so much, but you know,
I, I'd rather just be friends with everybody.
Yeah. Dave, I think, I think you and I would, would, would hit it off at a trade
show if we ever, if we ever ran into each other, I'm the same way at those things.
I'm like, I mean, we were in, when we were at that marketing for the,
the, the trade summit, we were down on Bourbon street.
(13:40):
I was down there with like, with my direct competition and we were like buying
each other drinks and taking pictures and and just hanging out and that's yeah
i'm the same way i'll walk up to the marketing companies and be like we're in
the same boat man like i feel your pain brother everybody wants me.
(14:01):
Like if you each shared you know two or three good nuggets with the other person
like that's that's awesome man like i yeah it breaks my heart if you see a business
fail like Like, man, it's hard to run a business, right?
So if somebody came to me, I'm like, hey, I got a couple secrets for you.
I'd be like, really? That's so cool. Yeah.
And so what revenue-sized businesses do you work with in the roofing industry?
(14:26):
I'm getting into roofing, so I'm kind of learning about it as I go.
So whatever insights you have in that, that would be awesome to learn.
Yeah. I mean, roofing, you really don't want to work with a company that's just starting out.
It's it's hard to get traction if you're just
doing seo if you're doing paid ads you know there's paid ads
that can you know bring in leads that's kind
(14:48):
of a good way to go to get instant traffic and and leads coming in for roofers
but if you're working for a roofing company that's semi-established it's pretty
easy like it's really easy to target exact searches that you want a roofer to
show up for and we have a roofer that shows up for a roofer near me roofing company
near me, local roofer near me, residential roofer near me, commercial roofer
(15:11):
near me, like you can legitimately get your website to show up for all these
search terms if you know how to code your website properly.
And it's not even that hard. The first step is you do a blog post and you title
it Roofing Company Near Me.
That's the title of your blog post. And it's not hard.
And then within the content, you want to geotag an image within your city.
(15:34):
And then within the blog post, you want to put a Google map that's within your city.
Or the Google map is of your Google business within your city.
And then you want to link to stuff within your city. and then
you want to link to you know authorities like somebody in
the roofing industry so when you do that it's literally coding
your website to tell google hey i want to show up for
(15:55):
roofing company near me like this is my content because you're not ever going
to joke for that search term if that exact those exact words aren't even in
your website if you're a roofer starting out like don't get discouraged you're
in an industry that has millions of searches like you literally are in a gold mine of an industry.
You just, either you guys read the book Three Feet from Gold?
(16:17):
No, but tell me about it. Yeah, so like this prospector, he spent all of his
fortune and bought all this gold mining equipment back in the gold rush.
And I don't remember if he moved to Colorado or California or Alaska, one of the three states.
And he got in the mountain and he dug and he dug and dug and dug.
And just finally like, man, I give up, no gold.
So he sold all this equipment for pennies on the dollar. And the guy who bought
(16:41):
his equipment went into his mind, instead of digging this way, dug that way.
He went three feet and struck it, like just hit the biggest jack.
So if you're a roofer, if you're in an industry that has a lot of searches, I always refer to that.
You're in a gold mine. You just don't know which direction you need to dig.
These blog posts, like roofing company near me, that's a gold mine search term,
(17:05):
but you need to know how to get your website and throw it from there.
Also, if you're running even Google paid ads and you're trying to run an ad
for a roofing company near me, but you don't have that content on your website,
your website's not brilliant.
With the Google ads, Google's going to charge you a higher dollar cost per click on that ad.
So if you have the content on your website, your cost per click comes down.
(17:27):
So you really want your website to be congruent with your ads.
Yeah, something that we've done in the past that has helped a lot from the paid
advertising side is using blog articles that answer questions about the search query and site links.
(17:47):
Like a site link extension back you know we were testing that out a couple years ago,
and it worked well then it hasn't been as as well recently
but kind of like you were saying we noticed we did notice a positive correlation
in the performance of those ads when we were we were running the ad obviously
to show up for ac repair near me but within those site link extensions were
showing you know why is my ac not blowing cold air what causes you know an air
(18:13):
conditioner to stop working,
we were linking blog articles to it, and we had noticed a positive,
result in some of those paid advertisements.
Same with your Google Maps.
If you have that content on your website, it helps your Maps to show up for it as well.
Do you think that the near-me searches are going to be relevant or in the new
(18:37):
search experience that Google wants to put out?
Yeah, I do. Or are you going to change to like a TikTok video of someone near them?
With a roofing like like i don't even know like
what's the like what does that look like i saw i saw a
i think it was tiktok i don't know where i saw it but somebody named
(18:58):
their restaurant thai food near me restaurant like that was the name of the
restaurant literally food restaurant near me you know why because they don't
know anything about marketing right so or everything they know everything about
marketing you don't know right you gotta make some Thai food,
but you sure don't know marketing. So just name your restaurant that.
(19:18):
It was awesome. But if you think about it, 10 years ago, people weren't searching near me.
They were searching like their city, right? So they would search,
you know, like dentist and then the city they're in or whatever.
Well, Google's really, and you guys know this, really have narrowed down.
And it's good because if you're a business owner, you don't want a national
company taking all of your business.
(19:39):
If you're local, like Google's done a really good job of that.
So the searches have increased the degree it's amazing
like in the dental industry like if you were to look for dental implants on
a scale of under the keyword difficulties like a hundred
but dental implants near me the
keyword difficulty is like a 40 so with
a whole lot show up for that search term than actual dental
(20:02):
implants so and roofing is the same way
too like some of these near me roofing search terms are not as difficult
to show up for as like roofing a group thing is
way too broad but it's like an almost
an impossible search term to show up and it's just
it's not really a transactional search term but roofing
near me is transactional somebody's really looking for somebody
(20:22):
to go spend money yeah and what and and
do people buy a new roof like what's
the there's got to be lots of different intent intent right so
if there's a storm and they have damage so
that's a keyword subset right and then if that's
they want to be more efficient so they're looking
for efficiency in their roofing is i'm guessing because i'm thinking about the
(20:46):
search right what's the consumer like what it what does the keyword like what's
the population where would you start are you chasing after the storm or are
you going after tax rebates and like incentives Like what,
where would you start in that area of roofing?
Yeah, where I would start is if you use semrush.com and you type in roofing
(21:08):
or roofing near me or roofing company near me.
And you can sort them by search volume. So search volume comes up first.
However, I like the KD column, which stands for keyword difficulty.
So I like to search by the keyword difficulty and I go from the least difficult
to the most difficult. Okay.
So the least difficult are right on top. And the competition is like zero.
(21:31):
Super easy to rank for these search terms.
And if you scroll down, usually you'll find a search term that's got 100, 200.
I found like search terms in the roofing industry that have like 1200 searches a month.
And the keyword difficulty is like a three, which basically means you just need
to do a blog post to put that content on your website.
You're going to start showing up for it. so if you add you
(21:51):
know five ten fifteen twenty of those search terms
that you know have a hundred to a thousand searches now
all of a sudden you're attracting searches to your website you know for you
know two thousand to four thousand searches a month and you're going to start
getting some traction you don't want to start roofing company near me at the
very top that's the hardest one you want to start at the bottom and work your
(22:13):
way up yeah yeah okay yeah Yeah, yeah, that makes sense.
SEO is always something that I am learning. And the new SGE,
I'm just like wrapping my head around it daily of like what is going on with
Google. So I like to ask all these questions.
I don't know, so please tell me. Yes, speaking of which, you know,
(22:36):
with SGE and all that stuff, Dave, where do you see AI?
I mean, I know that this is kind of like just a lot of it's kind of subjective
to personal opinion until Google finally rolls SGE out at large.
But where do you find that AI is playing a role or going to be playing a role
(22:57):
in content creation and even website development?
Yeah. So we've been using AI content for probably, I don't know,
at least three years, maybe longer.
Started with Jarvis before it turned to Datford, right?
It was awesome because Because when it came out, I bought an unlimited version.
I'm like, yeah, baby, this is it, right?
(23:17):
I don't have to wait for articles on iWriter or wherever.
And I was like, jackpot. And...
I still have that unlimited version and our team uses it a little bit for certain things.
But, you know, I think if you keep putting relevant content up there and we
use the AI plus a human, you don't just throw it all on there.
(23:37):
You tweak it a little bit.
But man, the AI writing has gotten so good, like so good.
And I was just on a meeting yesterday and I was looking at some AI content and
like throw it on a LinkedIn blog post ranking number one. And it's all AI written.
So, you know, we all evolve.
And if AI content is ranking and it's working and it's getting the Google search
(24:02):
engines coming to your website, I'd keep doing it till it stops working.
Because what if it never stops working and you're that far behind the ball, right?
It'd be a lot of catching up to do. yeah yeah it's definitely you know a lot
of a lot of the powers in the prompt to like oh yeah oh yeah making sure making
sure it omits you know certain words like delve and unravel and.
(24:29):
Like i've like always joking i always just talk i'm just like always walk around
saying delve like oh let's delve into this because it's just like when you see
delve i'm just like yep that's true Yeah, but also like,
yeah, if you want AI to write you a content like roofer near me or dentist near me,
it's going to start putting other businesses and companies into the content and it just doesn't.
(24:52):
So you have to, like you said, the prompt I like to say first,
first prompt I do is can I have 10 very congruent articles on the roofing industry?
And so then AI will give me 10 article types. and
then i'll ask it for five blog posts for each each topic split it down into
(25:13):
five more so now i've got 50 topics to write on and that works that works extremely
well i mean you just get a piece of content for each one of those article sub
articles and now you got 50 articles.
And you're going to ask it to be a social post on this article yeah and it just
keeps going like it's never easy like what else can i do right yeah yeah,
(25:38):
I want some time to sleep and eat and see my family. Like, man,
yeah, you just keep going down a rabbit hole. You can just keep on going.
Yeah, it works harder, not harder is what I tell everybody.
Yeah, I've gone down a rabbit hole recently with AI around like creating WordPress
plugins, like actually writing the code for it.
(26:01):
And then I'll throw it into a code editor and, you know, make the adjustments
and the kind of the, the changes that I want, but it does all the heavy lifting up front.
And I'm like, and it, and honestly, like some of the code that is putting out
for these plugins, like it's good enough to like package it up and upload it
to a WordPress install and use it's, it's kind of crazy.
(26:24):
It's, it's really cool how it's, it's definitely, it's definitely coming a long
way in such a short time, which is really cool.
And I guess kind of to delve in to that topic a little more on the coding side,
how about even building websites?
Have you used AI much even there for actually building websites or handling help with websites?
(26:47):
I tried a little bit of it, but I outsourced it. And what I got,
I wasn't really that impressed with.
But that was probably a year ago. So I haven't really too much then.
But yeah, no, I really haven't. How about you?
I tried one as well. I know Wix does it now too, though. I've seen that Wix
(27:07):
is actually pretty solid. They've got an AI website builder.
That's cool. Yeah. Yeah. I don't know.
But I think I've tried more of the landing page thing. What do you need the most?
Yes, you can build a website, but these brands today, I mean, think about the...
(27:28):
E-commerce like tiktok brands that you're seeing
all of a sudden well they're like i just need a landing page and then
it funnels right you've got a marketing funnel
going on and so i i
just i don't know i've been using like durable ai and
gamma and just testing them out like i love to
test ai products right like yeah talk about
(27:50):
upper level geek with ai that is me
i'm like what new new thing came out and what can i use it for that's it so
i get i get distracted by the ai images like like sit down here actually i have
one yeah like okay now put a dinosaur on top of it.
(28:11):
Yeah like my son wanted to build his own tree house yeah
oh my god we went and printed a sticker like
that was all right like yeah
i get distracted by that stuff i i get i
get it like yeah it's it's pretty rough with
the images because i'll literally i'll be like i'm like all right
like paint a you know a picturesque colorado scenery with
(28:32):
a nice children's play set and slide and i'll be like all right now put me on
top of a dinosaur going down the slide with flames spitting out he's just like
you know you're like you can't ask ai to do when they do pictures is they always
spell wrong like yeah micah's treehouse like there was two
I's in his name and treehouse spelled with one E.
(28:55):
It's like you are so amazing, but you literally spell on an image.
That's the one thing I've always... And you spell it for it.
Yeah, but now you can edit it. I put quotes around it and everything.
It doesn't matter. It still spells it wrong. It makes me nuts. Yeah.
I wonder if they would still spell delve wrong.
(29:18):
Delve into things. I've never said that word in my entire life.
I did read the other day and in one of my i was like sending an email and i
was like what is delve should it be that word does that even make sense yeah
it took me to another level,
anyway so it's a good word yeah yeah yeah yeah yeah most definitely i'm going
(29:41):
to have to jump off so eric do you want to finish this podcast and yeah yeah
i mean yeah absolutely i mean we're We're actually getting kind of close to
the time we got to bounce.
So Dave, I was actually, typically I kind of like to ask before we go,
if there was anything that we haven't hit on yet or we haven't chatted about
yet that you were actually hoping that we could talk about before we say sayonara to this episode?
(30:04):
Well, I just like to encourage other business owners.
It's not as difficult as you may think it is.
Like a lot of business owners, you hear SEO or marketing, they just want to
cover their eyes and ears and go running.
It's really not as difficult as you think it is.
Put some good content on your website.
Make sure you separate all your services out. Don't put all your services on one page.
(30:28):
Give Google some really good information about your business and you are going
to start showing up for searches.
You are going to start getting people coming to your website because you're
educating them them with good content. So it's really not as difficult as you think.
We do even have some free resources on our website, CollaboratePros.com.
And there's like a podcast button and you can click on there and get all sorts
(30:50):
of videos on how to do stuff.
Awesome. Yeah. We'll be sure to link that in the show notes.
And then for our listeners out there that may want to get a hold of you,
is that the best way to do so?
Just connect with you on your website? Yep.
CollaboratePros.com. Awesome. Awesome. Well, thanks for listening, everybody.
And if you could actually leave us a review and share our podcast,
(31:13):
we would love to have that.
And Dave, thank you so much for coming on. We appreciate you and learning about you.
Yeah. Everybody have a great day. Nice hanging out, guys. Thanks, Dave.
That wraps up another episode of The Trademark, where we bridge the worlds of
the trades and marketing one story at a time.
(31:33):
We can't wait to see you next time. Thank you to The Trades for giving back
big, loving big, and taking massive action.
Don't forget to join us next time for more engaging conversations and innovative ideas.
If you enjoyed today's episode, please leave us a review and share it with your
colleagues and friends in the trades and marketing.
Your support means the world to us.
(31:56):
Stay connected with us off the air by following us on social media.
We'd love to hear your thoughts and get your feedback.
Until next time, keep making your mark in the trades.
Thank you for listening to The Trademark. Goodbye for now. And remember,
we're with the trades for the trades.
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